The ball market hit a new high, and the lore appeared continuously. The Super League is looking forward to continuing its excitement.

On April 5, the season debut of the new workers’ sports set a new high of 53,898 people. On the same day, Shenhua’s foreign aid teixeira, harbor striker Lei Wu and Taishan naturalized player delgado staged another series of lore.

In the fourth round of the Super League, from the fiery degree of the ball market to the wonderful degree of the game, it was comprehensively improved. Next week, the Super League will usher in the first one-week double match of the new season. After entering the fast lane of the schedule, the Super League also looks forward to continuing its excitement.

Lei Wu

Average 3 goals per game to set a new season record.

A total of 24 goals were scored in the eight games of this round of Super League. Both Wuhan Sanzhen and Tianjin Jinmen Tiger fought back when they were 0-3 behind at home, and finally they stubbornly pulled back two goals and played two games 2-3.

However, the away game against Guoan in Haigang was also a big success. Lei Wu scored a header in the 6th minute of injury time to help Haigang draw 2-2.

There have been many "winner" in this round, and the 5th can be regarded as the winner’s night. First, the 98th minute of Shenhua’s guest’s battle against Yatai, teixeira’s long-range shot from outside the restricted area helped Shenhua to win a four-game winning streak 2-1, and Lei Wu’s tie also helped the seaport get a point.

In the Qilu Derby, delgado hit a melee in front of the 91st minute of the game, helping Taishan beat Manatee 1-0. On the afternoon of the 6th, Compagno, the foreign aid of Jinmen Tiger, scored two goals in the 92nd and 97th minutes of the Chengdu Rongcheng match.

Compagno

In addition to the lore, there have also been many world wave goals in this round. Oscar and Lei Wu staged a wonderful performance of Beckham’s corner kick to assist Scholes to score a goal from a long-range volley, and then Gujia immediately returned the favor with a wonderful long-range shot.

In addition, Jiang Zhipeng and teixeira’s long-range shots, as well as Ever’s free kick, were also very enjoyable.

It is worth mentioning that in this round of eight games, except for Guoan’s 2-2 draw with Haigang and Nantong’s 1-0 defeat with Meizhou, all the other six games were won by the visiting team.

Taishan beat Manatee 1-0 away, Shenhua beat Yatai 2-1, Shenzhen beat Henan 2-0, Qingdao beat Zhejiang 2-1, Cangzhou beat Sanzhen 3-2, and Rongcheng beat Jinmen Tiger 3-2.

The visiting teams have won one after another, and the unpopular ones are frequent, and the teams have also fought to the end to make a continuous contribution to the lore, which reflects the fierce competition of the teams in the Super League today and also reflects the momentum of the teams who dare to fight and fight.

Guoan fans cheered for the team.

The fiery degree of the ball market reached a new high.

In this round of Super League, the figures of single-round attendance and single-game attendance were refreshed again.

The total attendance in 8 games was 196,073, with an average attendance of 24,509, which was not only the highest this season, but also exceeded the highest attendance of 191,553 in 2023, which was the attendance record of the Super League since 2020.

It is worth noting that in this round of Super League, Chengdu Rongcheng, Shandong Taishan and Shanghai Shenhua, which ranked second, fourth and fifth in the ball market last season, are all away games.

The attendance of 53,898 people in Beijing Guoan reached a season high, surpassing the attendance data of 52,500 people in Guoan last season, which is also the highest attendance record in the Super League since the 2020 season.

While the number of fans in the Super League is steadily rising, the football culture is becoming more and more mature. In the match between Beijing Guoan and Shanghai Harbor, more than 50,000 Guoan fans, together with the visiting harbor fans, drew a sea of stars in the stadium with their mobile phones before the game to mourn the death of Guoan fan Yang Xue.

Guoan Club also permanently sealed Yang Xue’s seat, which is the temperature of the Super League and the embodiment of football rallying people’s hearts and guiding positive energy.

Football leagues at all levels in China are getting hotter and hotter.

Expeditionary force is also a shining part of the culture of Chinese Super League fans. On the evening of April 5, Qingdao Youth Football Stadium, Qingdao Manatee and Shandong Taishan’s "Qilu Derby" were staged, and the visiting team’s Shandong Taishan fans’ phalanx was as high as 4,762, which is also the highest attendance rate of away fans this season.

Previously, in the first round of the season, Cangzhou Lions played against Beijing Guoan, and 4,582 Guoan fans arrived in Cangzhou from Beijing, which also formed a spectacular visiting fan area.

In addition to the Super League, the markets of China A and China B are also full of heat. In the first round of China A League, there were 23,866 people in Guojing, Guangxiping. In the second round, there were 17,872 people in Yukun, Yunnan; In the third round, there were 18,441 seats in Yunnan Yukun and 23,118 seats in Dalian InBev.

In the fourth round, 25,351 people in Dalian Yingbo set a new record, and 13,632 people in Shijiazhuang Kung Fu. In the fifth round, there were 19,450 people in Yanbian Long Ding; In addition, the home attendance of Chongqing Tonglianglong and Liaoning Tieren is also more than 10,000. In the fourth round, League A achieved an average attendance of over 10,000, reaching 10,095 people.

China and B are equally hot. The attendance of Shaanxi United in the third round was as high as 22,726, and that of Hunan Xiangtao was as high as 12,846.

The second round of the "Xi ‘an Derby" jointly organized by Xi ‘an Chongde, Rong Hai and Shaanxi, with a seating capacity of 13,865; Shandong Taishan Jingangshan team and Tai ‘an Tianlong’s "Qilu Derby", Zoucheng’s home audience number is 10,680; The first round of Guangxi Lanhang and Guangxi Hengchen’s "Guangxi Derby" was attended by 16,074 people.

The enthusiasm of the fans witnessed the recovery of the professional league in China, and also reflected the attraction and strong vitality of the professional league.

The 13th Five-Year Plan for the Construction of National Emergency Response System was released.

  CCTV News:According to the website of the China Municipal Government, the General Office of the State Council issued the Notice of the General Office of the State Council on Printing and Distributing the 13th Five-Year Plan for the Construction of the National Emergency Response System. The full text is as follows:

  The 13th Five-Year Plan for the Construction of National Emergency Response System

  This plan is formulated in accordance with the Emergency Response Law of People’s Republic of China (PRC), the Outline of the Thirteenth Five-Year Plan for National Economic and Social Development of the People’s Republic of China and other relevant documents.

  1 Status quo and situation

  1.1 "Twelfth Five-Year Plan" period construction results

  During the "Twelfth Five-Year Plan" period, China’s emergency response system has made important progress, and its comprehensive ability to prevent and respond to emergencies has been significantly improved.

  — — We will improve the emergency response mechanism for disaster relief under the overall guidance of the central government and the command of the local authorities nearby, and take responsibility at different levels and cooperate with each other. We will establish a post-disaster recovery and reconstruction mechanism under the overall guidance of the central government, with local authorities as the main body and extensive participation of the people in the disaster areas. We will establish a responsibility system for production safety in which the party and government share responsibility, one post and two responsibilities, make concerted efforts to manage and pursue responsibility for dereliction of duty. We will revise more than 5.5 million emergency plans and further improve the emergency management system.

  — — The establishment of the National Early Warning Information Publishing Center and the National Emergency Broadcasting Center, the implementation of natural disaster prevention and mitigation projects, hidden dangers investigation and management projects, and the establishment of online public opinion and various emergency monitoring and early warning systems have significantly enhanced the ability to prevent emergencies.

  — — Initially establish a national emergency platform system; 99% of county-level governments rely on public security and fire fighting forces to set up comprehensive emergency rescue teams, and armed police professional rescue forces are incorporated into the national emergency system, and national nuclear emergency rescue teams, national health emergency rescue teams, national mine emergency rescue teams, and national emergency surveying and mapping support teams are set up, so that emergency rescue and support capabilities are rapidly improved.

  — — Major emergency facilities and equipment, such as AG600 large-scale fire fighting/water rescue amphibious aircraft, mobile bio-safety level III laboratory, large-scale and multi-functional rescue integration at rescue site, were successfully developed, the construction of national emergency industry demonstration base was carried out, and a number of related social organizations, such as China Emergency Management Society and China Safety Industry Association, were established, and the support capacity of science and technology and industry was strengthened.

  — — We will promote the construction of grass-roots demonstration projects such as comprehensive disaster reduction demonstration communities, safety demonstration communities and comprehensive health emergency demonstration zones, initially establish a new national emergency media platform, extensively carry out popular science education and emergency drills, and further enhance the public’s awareness of disaster prevention and avoidance.

  — — Actively participate in international emergency rescue and humanitarian emergency assistance, successfully organize and implement the large-scale evacuation of our personnel in Libya, assist West African countries in fighting Ebola hemorrhagic fever, and appease the families of passengers of Malaysia Airlines MH370 crashed passenger plane. Make full use of the Shanghai Cooperation Organization, Asia-Pacific Economic Cooperation, ASEAN Regional Forum and other frameworks and mechanisms to continuously deepen international exchanges and cooperation in emergency management. China’s political and organizational advantages in coping with catastrophes have been widely recognized by the international community, and it has played an increasingly important and constructive role in international and regional emergency affairs.

  Compared with the "Eleventh Five-Year Plan" period, the number of missing persons and direct economic losses caused by natural disasters decreased by 92.6% and 21.8% respectively, the number of production safety accidents and deaths decreased by 30.9% and 25% respectively, and the number of public health incidents and reported cases decreased by 48.5% and 68.1% respectively. In particular, under the strong leadership of the CPC Central Committee and the State Council, China successfully responded to earthquake disasters such as Lushan in Sichuan, Ludian in Yunnan, Zhangxian in Min County, Gansu Province, basin floods in Songhua River in Northeast China and Heilongjiang, and the sinking of the passenger ship "Oriental Star". The "11 22" Sinopec Donghuang oil pipeline leakage and explosion accident in Qingdao, the "8 12" Ruihai dangerous goods warehouse accident in Tianjin Port and the "12 20" landslide accident in Shenzhen Guangming New District have effectively prevented and controlled human infections with sudden acute infectious diseases such as H5N1 avian influenza, H7N9 avian influenza, Middle East respiratory syndrome, Ebola hemorrhagic fever and plague. A series of serious emergencies, such as the "March 1" Kunming Railway Station and the "May 22" Urumqi serious violent terrorist attack, have been properly handled, and the emergency system has withstood severe tests and been continuously strengthened and improved in practice.

  1.2 "Thirteenth Five-Year Plan" period facing the situation

  The "Thirteenth Five-Year Plan" period is the decisive stage for China to build a well-off society in an all-round way. The CPC Central Committee and the State Council put the maintenance of public safety in a more prominent position, demanding that the concept of safe development should be firmly established, public safety should be regarded as the most basic livelihood, and an all-round and three-dimensional public safety net should be woven for the people to live and work in peace and contentment, social stability and order, and the country’s long-term stability. The construction of China’s emergency response system is facing new development opportunities. At the same time, we should also see that the current public security situation is severe and complicated, and further promoting the construction of emergency system is facing the challenges of increasing risks and overlapping contradictions.

  Judging from the situation of unexpected events,Emergencies are still in a period of frequent occurrence. Earthquake, geological disasters, floods, droughts, extreme weather events, marine disasters, forest and grassland fires and other serious natural disasters are widely distributed, causing heavy losses and great difficulty in disaster relief; The total number of production safety accidents is still relatively large, and major accidents occur frequently in key industries such as road traffic, coal mining and dangerous chemicals. With the increase of service life, the hidden dangers of accidents gradually appear in some urban infrastructure such as buildings, lifeline projects and underground pipe networks. Sudden environmental pollution incidents caused by production safety accidents, pollutant discharge or natural disasters are frequent, endangering public life, health and property safety, threatening the ecological environment and causing significant social impact; Notifiable infectious diseases such as plague and cholera occur from time to time, and sudden acute infectious diseases appear continuously all over the world. The risk of imported infectious diseases and misuse of biotechnology is increasing, the foundation of food and drug safety is still weak, and it is more difficult to prevent and control public health incidents. The relationship between social interests is complicated, there are many factors inducing group events, and the security risks related to foreign affairs are increasing day by day, so social security is facing new challenges.

  Judging from the complexity of emergencies,All kinds of risks are intertwined, showing the characteristics of natural and man-made disaster-causing factors interrelated, traditional and non-traditional security factors interacting, and existing social contradictions intertwined with emerging social contradictions. In the process of industrialization, urbanization, internationalization and informatization, the relevance, derivation, complexity and unconventional of emergencies are constantly increasing, and the trend of cross-regional and internationalization is becoming increasingly obvious and more harmful; With the rapid development of network new media, emergencies are echoed online and offline, and information is spread rapidly, which increases the difficulty of emergency response. At the same time, in the process of building a well-off society in an all-round way, the public put forward higher requirements for the government to deal with emergencies in time and ensure public safety.

  Judging from the development status of China’s emergency system,It is not adapted to the severe and complicated public security situation. Mainly manifested in: attaching importance to post-event disposal, ignoring pre-preparation, inadequate investigation and management of potential risks, imperfect laws and standards system, inadequate sharing of information resources, imperfect policy guarantee measures, and urgent need to strengthen the basic ability of emergency management; Emergency teams lack rescue equipment and core capabilities, and the professional and regional distribution structure is unbalanced; The structure of emergency materials reserve is unreasonable, the efficiency of rapid transportation and distribution is not high, the mechanism of resource sharing and emergency requisition compensation needs to be improved, the ability of emergency information release and dissemination is insufficient, the foundation of public safety science and technology innovation is weak, the conversion rate of achievements is not high, the market potential of emergency industry is far from being transformed into actual demand, and the emergency support ability needs to be further improved; China’s urban development has entered a new period, and the pressure on the construction of emergency management system adapted to urban security has increased; Grass-roots emergency response ability is weak, the degree of public participation in emergency management is low, public safety awareness and self-help and mutual rescue ability are generally weak, and the social coordinated response mechanism needs to be improved; With the implementation of the "Belt and Road" strategy and the construction of a new pattern of all-round opening up, the demand for protecting the safety of citizens and institutions outside China is growing, and the ability to participate in international emergency needs to be improved.

  2 guiding ideology, basic principles and construction objectives

  2.1 guiding ideology

  Fully implement the spirit of the 18th CPC National Congress and the Third, Fourth, Fifth and Sixth Plenary Sessions of the 18th CPC Central Committee, take Deng Xiaoping Theory, Theory of Three Represents and Scientific Outlook on Development as the guidance, thoroughly implement the spirit of the series of important speeches by the Supreme Leader General Secretary, conscientiously implement the decision-making arrangements of the CPC Central Committee and the State Council, firmly establish the development concept of innovation, coordination, green, openness and sharing, and adhere to the goal and problem orientation according to the requirements of weaving an all-round and three-dimensional public safety network. Efforts should be made to supplement the shortcomings, weave the bottom net, strengthen the core, promote coordination, promote the legalization, standardization, refinement and informatization of emergency management, minimize emergencies and their losses, and provide security for building a well-off society in an all-round way.

  2.2 Basic principles

  — —Adhere to the source management and move forward.Innovate emergency management systems and methods, and strengthen the combination of prevention and emergency, normal and abnormal; Strengthen risk identification and assessment, control risks and eliminate hidden dangers to the maximum extent, and promote the transformation of emergency management from emergency disposal to whole-process risk management.

  — —Adhere to the bottom line thinking and be prepared.Focus on the most severe and complicated situation, deeply study the dynamic evolution law of the occurrence and development of emergencies, take the problem as the guide, put forward the needs of emergency prevention and emergency capacity building, make various emergency preparations in a targeted manner, and firmly grasp the initiative.

  — —Adhere to resource integration and highlight key points.On the basis of making full use of the existing emergency rescue and support resources of the government and society, we should sort out the needs of departments and localities, rationally plan the construction contents that need to be further supplemented, improved and strengthened, focus on improving the information and resource sharing mechanism, and improve the core emergency rescue capabilities, social coordinated response capabilities and grassroots basic capabilities.

  — —Adhere to scientific response and legal protection.Respect nature and laws, proceed from reality, innovate scientific and technological means and methods, and improve the scientific level of emergency management; Improve laws and regulations, strengthen standards and norms, and improve the decision-making mechanism according to law.

  — —Adhere to government leadership and social coordination.Improve government governance, pay more attention to the role of market mechanism, fully mobilize the enthusiasm, initiative and creativity of the masses, and strengthen social participation; We will improve the linkage mechanism of all parties and strengthen regional coordination, urban-rural coordination, industry coordination, military-civilian coordination and emergency response coordination.

  — —Adhere to the global vision and win-win cooperation.Serve the new all-round opening pattern led by the "Belt and Road" and improve the ability to protect Chinese citizens and institutions abroad; Strengthen international exchanges and cooperation in emergency management, actively assume international responsibilities and obligations, and constructively participate in international emergency affairs.

  2.3 Construction objectives

  2.3.1 Overall objective

  By 2020, an emergency response system will be established that matches the challenge of effectively responding to public safety risks, meets the requirements of building a well-off society in an all-round way, covers the whole process of emergency management and involves the whole society. The basic ability of emergency management will be continuously improved, the core emergency rescue ability will be significantly enhanced, the comprehensive emergency support ability will be comprehensively strengthened, the social coordinated response ability will be significantly improved, the foreign-related emergency response ability will be strengthened, the emergency management system will be further improved, and the emergency management level will reach a new level.

  2.3.2 Classification objectives

  Corresponding to the overall objectives and main tasks, the planning classification objectives of key construction areas during the 13 th Five-Year Plan period are determined according to the principles of relevance, pertinence, comprehensiveness, realizability, decomposition and implementation, and combination of qualitative and quantitative.

  — — The basic ability of emergency management has been continuously improved. The emergency risk management and control system was basically formed, and the public safety risk assessment was completed and the public safety risk list was compiled; The resilience of urban and rural communities and infrastructure has been steadily improved, and emergency shelters have met the emergency shelter needs of permanent residents; The standardization of emergency management capacity in towns (streets) and the construction of emergency service stations (points) in administrative villages (communities) have basically achieved full coverage.

  — — The core emergency rescue capability has been significantly enhanced. The personnel and equipment of the national emergency rescue team meet the needs of actual work, the prevention and control system of sudden acute infectious diseases is basically sound, and the three-dimensional medical rescue network of land, sea and air is basically formed.

  — — Comprehensive emergency support capabilities have been comprehensively strengthened. The support capability of the emergency platform has been further enhanced, a three-dimensional emergency communication service support network integrating heaven and earth and sharing with each other has been basically formed, and the comprehensive support capability of emergency materials has been rapidly improved.

  — — The ability of social coordination and coping has improved significantly. With the rapid development of professional emergency volunteers, the output value of the emergency industry has increased substantially, and new technologies such as the Internet of Things, big data and Beidou navigation have been widely used in the emergency field.

  — — The emergency management system was further improved. The system of emergency management laws, regulations and standards has been further improved; The emergency management mechanism of emergency prevention and emergency preparedness, monitoring and early warning, emergency disposal and rescue, recovery and reconstruction is more perfect; Emergency plan management is more standardized, and the pertinence and operability of the plan are further improved; A cross-regional emergency management cooperation pattern that meets the needs of regional coordinated development and public security situation has basically taken shape.

  3 Main tasks

  3.1 Strengthen the basic capacity building of emergency management.

  Improve the emergency risk management and control system, strengthen the resilience of urban and rural communities and infrastructure, improve the monitoring and early warning service system, strengthen the capacity building of urban and grassroots emergency management, and enhance the basic ability and level of emergency management.

  3.1.1 Improve the emergency risk management and control system.

  3.1.1.1 has established and improved the standards and norms for emergency risk assessment, carried out emergency risk assessment, established and improved the database of major risks and hidden dangers, and realized dynamic management in the whole process of identification, assessment, monitoring, early warning and disposal of various major risks and hidden dangers. Actively promote the standardization of emergency risk management and control in villages, communities, enterprises and industrial parks, so that there are personnel, systems, plans, drills and guarantees, and gradually realize the grid management of emergency risks in the country.

  3.1.1.2 carried out a national comprehensive risk survey of natural disasters, and compiled natural disaster risk maps and comprehensive zoning maps of national, provincial, municipal and county-level administrative units in disaster-prone areas. Promote the investigation and evaluation of natural disaster risk and comprehensive disaster reduction capacity in big cities and urban agglomerations and major engineering project construction areas.

  3.1.1.3 has strengthened the system of risk management and control of production safety, investigation and management of hidden dangers, informatization of production safety supervision and capacity building of supervision. Strengthen the safety supervision and risk control of important facilities and equipment such as oil and gas pipelines, high-voltage transmission lines and special equipment, and industries such as railway transportation, waterway transportation, road traffic, urban public transport and rail transit, dangerous chemicals, coal mines, non-coal mines and fireworks.

  3.1.1.4 builds a whole-process and multi-level environmental risk prevention system and implements the whole-process management of environmental risks. Strengthen the capacity building of environmental and health risk assessment of toxic and harmful chemicals; Strengthen risk early warning and prevention and control in key areas such as heavily polluted weather, water pollution in key river basins, drinking water source pollution, cultivated land pollution, hazardous waste pollution, radioactive pollution and toxic and harmful gas release; Improve the early warning and prevention and control system of environmental risks in industrial parks.

  3.1.1.5 has improved the system of public health, food and drug safety inspection and risk prevention and control, improved the ability of early prevention and timely detection of sudden acute infectious diseases, major animal and plant epidemics, food safety emergencies, adverse drug reactions, medical device adverse events and agricultural product quality and safety emergencies, and strengthened risk communication.

  3.1.1.6 has improved the three-dimensional social security prevention and control system and built a basic comprehensive service management platform; Improve the interest coordination mechanism, appeal expression mechanism and contradiction mediation system, and improve the social stability risk assessment mechanism for major decisions.

  3.1.1.7 has improved the national network security system, improved the risk prevention and control capability of key information infrastructure, and ensured the safe and smooth operation of business systems in basic industries such as finance, electric power, communication and transportation.

  3.1.2 Improve the resilience of urban and rural communities and infrastructure.

  In accordance with the principle of giving consideration to safety and economy, 3.1.2.1 has improved the comprehensive disaster prevention planning for urban and rural areas, upgraded the disaster fortification standards for key infrastructure, and made overall plans to promote the construction of the anti-damage and rapid recovery support capacity for infrastructure such as transportation, water conservancy, communication, water supply, power supply, gas supply, heating, radio and television.

  3.1.2.2 has further promoted the renovation of dilapidated buildings in rural areas and old urban residential areas, strengthened hidden dangers management and seismic reinforcement, and improved safety performance.

  3.1.2.3 implemented the national standard of Code for Design of Disaster Prevention Shelters, combined with regional and urban-rural construction and development planning, and accelerated the construction of various emergency shelters at all levels according to disaster characteristics, population distribution and urban-rural layout.

  3.1.2.4 strictly restricts the management of pollution intake in water functional areas and the supervision of sewage outlets entering rivers and lakes, strengthens the construction of major water diversion projects, key water source projects and key projects for river and lake management, strengthens the management of major water diversion projects and emergency water dispatching in important inter-provincial river basins, further promotes the management of small and medium-sized rivers, the construction of small and medium-sized reservoirs and other small water conservancy facilities, and improves the ability of flood control, drought relief and water security.

  3.1.2.5 has strengthened the disaster prevention capacity building of important infrastructure such as railways, highways, ports, waterways and transmission lines, and improved its ability to resist extreme weather such as typhoon, freezing, rainstorm (snow), lightning, gale and fog.

  3.1.2.6 has strengthened the construction of emergency roads and barrier systems for forest and grassland fire prevention, and promoted the basic capacity building of desertification land control and forest pest control in sandstorm source areas and sandstorm path areas.

  3.1.2.7 strengthens the construction of disaster prevention and mitigation system for agriculture, animal husbandry and fishery, improves disaster prevention standards for agricultural production facilities, and enhances the disaster prevention and mitigation capabilities of agriculture, animal husbandry and fishery and its ability to cope with climate change.

  3.1.2.8 has strengthened the construction, management, maintenance and risk assessment of roads in rural and mountainous areas, especially in areas prone to natural disasters such as earthquakes, landslides and mudslides, improved the traffic safety risk release mechanism, and improved the disaster prevention and security capabilities of road infrastructure.

  3.1.2.9 strictly implements the safety standards for the planning, design and construction of enterprise production facilities, and scientifically plans and arranges mines, hazardous chemicals production, storage and loading and unloading areas, and oil and gas pipelines; Implementation of urban densely populated areas and environmentally sensitive areas of hazardous chemicals enterprises production, storage safety and environmental protection relocation project, according to the law to rectify the closure of poor security conditions of small coal mines, small metal non-metallic mines, small fireworks and firecrackers enterprises, from the source to eliminate potential safety hazards.

  3.1.3 Improve the emergency monitoring and early warning service system.

  3.1.3.1 will strengthen the infrastructure construction of meteorological and hydrological monitoring and forecasting in key areas, and improve the ability of forecasting and early warning of medium and small-scale severe convective weather, typhoons, rainstorms and other geological disasters, floods and other secondary disasters that may be caused by them.

  3.1.3.2 will further improve the seismic network and enhance the ability of earthquake tracking and monitoring; Implement the national earthquake intensity quick report and early warning project, and vigorously promote the application of earthquake early warning and emergency disposal technology for major engineering facilities such as nuclear facilities, oil and gas pipelines, large petrochemical enterprises, high-speed rail and urban rail transit; Strengthen the capacity building of submarine seismic monitoring in the sea areas under our jurisdiction.

  3.1.3.3 makes full use of existing projects and resources, improves monitoring means such as satellites, airplanes, ships and stations, establishes a real-time online monitoring system for marine environment, and improves the early warning capability of marine disasters, oil spills on offshore platforms and Marine pollution detection.

  3.1.3.4 has improved the monitoring network of agricultural and forestry disasters, established pest monitoring stations and wildlife epidemic monitoring stations covering the whole country, and improved animal and plant inspection and quarantine and epidemic monitoring and early warning systems. Establish a monitoring and early warning network for alien invasive organisms, improve the entry-exit biological safety inspection mechanism, and effectively prevent alien biological invasion.

  3.1.3.5 has accelerated the construction of forest and grassland fire observation platform and video monitoring system, and improved the capabilities of satellite remote sensing fire monitoring, aerial patrol and ground patrol.

  3.1.3.6 has established and improved the national environmental safety dynamic monitoring and early warning system, and promoted the construction of real-time online environmental monitoring and control system and environmental protection big data. Improve the information reporting and disclosure mechanism of environmental emergencies.

  3.1.3.7 implements the information construction project of safety production, realizes the integration of government supervision and law enforcement, online monitoring of enterprises and early warning and prevention and control information, and enhances the monitoring capability of major hazard sources.

  3.1.3.8 has strengthened the capacity building of monitoring traffic safety information such as national trunk highway network, high-speed railway network, inland river high-grade waterway network, air transportation and satellite communication, so as to realize dynamic monitoring of operation status. Strengthen the monitoring of large passenger flow in public transportation and crowded places.

  3.1.3.9 has strengthened prevention and early warning measures for sudden acute infectious diseases, continuously improved monitoring means, improved risk assessment and reporting system, promoted the construction of rapid detection technology platform for sudden acute infectious diseases, and improved the ability of timely detection and scientific early warning.

  3.1.3.10 has improved the information direct reporting of food safety emergencies and the public opinion monitoring network system, integrated the data of food safety risk monitoring, supervision and sampling inspection, edible agricultural products risk monitoring and supervision and sampling inspection, established and improved the early warning analysis model and system, and improved the food safety monitoring and early warning ability.

  3.1.3.11 has established and improved the dynamic monitoring and early warning system of financial risks, strengthened the monitoring of Internet finance, private equity investment funds and other emerging markets, strengthened the emergency response capacity building of emerging financial formats, improved the working mechanism for preventing and handling illegal fund-raising, optimized the risk hidden danger identification and early warning function of cross-market data exchange platform, and ensured the stable operation of the national financial system.

  3.1.3.12 has improved the emergency early warning information release system of "classified management, graded early warning, platform sharing and standardized release", broadened the channels of early warning information release, strengthened the ability of accurate release for specific regions and specific people, and improved the coverage, accuracy and timeliness of early warning information release.

  3.1.3.13 promotes the construction of national emergency broadcasting system, upgrades transmission coverage network, arranges emergency broadcasting terminals, and improves disaster tolerance and resilience; Improve the emergency information collection and release mechanism, realize the effective docking with the emergency early warning information release system, improve the national emergency broadcasting system operation system and related standards and norms, and enhance the public-oriented emergency information dissemination ability.

  3.1.4 Strengthen the risk management of urban public safety.

  3.1.4.1 promotes urban public safety risk assessment, encourages the compilation of urban public safety risk list, forms a "map" of urban risks based on geographic information system, and monitors major risk sources in real time.

  3.1.4.2 promotes the life-cycle risk management of lifeline engineering, and does a good job in risk assessment and safety supervision of buildings, urban bridges, building curtain walls, slopes (high cut slopes), urban rail transit (tunnels and elevated structures), underground utility tunnel, pipelines, elevators and large amusement facilities.

  3.1.4.3 actively and orderly promotes the construction of urban infrastructure such as sponge city, underground utility tunnel, civil air defense project and urban emergency water source, and improves the risk management, monitoring, early warning and emergency response mechanism to improve the comprehensive disaster prevention capability of the city.

  3.1.4.4 implements the urban grid management mode combining normal and emergency management, establishes and improves the urban emergency management unit, and standardizes the standardized operation process of grid inspection. Combined with the construction of smart cities, improve the grid management information platform, strengthen the function of emergency prediction and early warning, find the signs of emergencies in time, and improve the timeliness of early disposal.

  3.1.4.5 explores and improves the comprehensive emergency management mode of urban emergency linkage, strengthens the construction of urban emergency command and dispatch platform and emergency linkage working mechanism, improves the ability of multi-department joint coordination, and realizes unified dispatch, departmental linkage, resource sharing, rapid response and efficient disposal.

  3.1.5 Strengthen the emergency management capacity at the grass-roots level.

  3.1.5.1 continues to promote the construction of grass-roots emergency teams. Relying on local superior rescue forces and militia, we will promote the construction of a comprehensive township emergency team that combines full-time and multi-functional, and strengthen communication and other equipment and material reserves. We will develop a team of emergency information officers such as disaster information officers, meteorological information officers, group monitoring and prevention officers, food and drug safety liaison officers, grid officers, etc., strengthen comprehensive business training, encourage "one member with multiple roles", and give necessary financial subsidies. Strengthen the construction of militia emergency forces.

  3.1.5.2 has carried out the standardization construction of emergency management capacity at the grassroots level in towns (streets) with teams, mechanisms, plans, teams, materials and training drills as the main contents, promoted the construction of emergency service stations (points) in administrative villages (communities) with facilities, equipment and materials and working systems as the main contents, promoted the development and popularization of mobile client software for the public and grassroots emergency personnel, and strengthened grassroots risk assessment and hidden danger investigation.

  3.1.5.3 standardizes the establishment of "safe community", "comprehensive disaster reduction demonstration community", "fire safety community", "earthquake safety demonstration community", "comprehensive health emergency demonstration community" and "safe community", and improves the relevant standards and norms for the establishment to improve the standardization level of community emergency.

  3.2 Strengthen the core emergency rescue capacity building

  Strengthen the emergency capacity building of public security, military and armed police assault forces, support the construction of professional emergency teams in key industries, form the core force of China’s emergency response, and undertake the mission of emergency rescue.

  3.2.1 Strengthen the construction of emergency rescue assault force.

  3.2.1.1 has carried out the standardization construction of comprehensive emergency rescue teams at provincial, city and county levels, strengthened the allocation of rescue personnel, equipment, daily training, logistics support and assessment, improved the rapid mobilization mechanism, and improved the team’s comprehensive emergency rescue capability.

  3.2.1.2 has strengthened the construction of the special police team, strengthened the equipment such as riot control and attack protection, and improved the emergency response, anti-terrorism and stability of the special police. Strengthen the construction of emergency response teams in key urban police stations.

  3.2.1.3 has strengthened the construction of marine police’s emergency capability, improved maritime communication and emergency command system, and improved the ability to deal with maritime emergencies.

  3.2.1.4 has strengthened the construction of public security fire fighting and armed police hydropower, transportation, forest forces and chemical defense forces, and strengthened its ability to carry out diversified and specialized emergency rescue tasks in various special environments and complex conditions.

  3.2.1.5 has further strengthened the construction of the army’s non-war military operational capability, improved the rapid deployment mechanism of the national emergency professional team of the army, and improved the coordinated command and support level of the emergency rescue army and the ground. Accelerate the construction of national earthquake disaster rescue teams in the southwest and northwest regions.

  3.2.2 Improve professional emergency rescue capability in key industries.

  Relying on large-scale enterprises, industrial parks and public security fire emergency rescue forces, 3.2.2.1 has built a national-level emergency rescue base and team for hazardous chemicals, promoted the construction of regional emergency rescue teams for hazardous chemicals, strengthened the construction of emergency rescue teams for hazardous chemicals production, storage and transportation enterprises, equipped with experts and special equipment, strengthened emergency response technical and tactical training drills, and improved emergency response capabilities such as hazardous chemicals leakage detection, substance screening, plugging, fire fighting, explosion prevention, transportation and decontamination. Strengthen the construction of emergency rescue bases and teams for oil and gas pipelines.

  3.2.2.2 strengthens the capacity building of water emergency rescue and salvage. Efforts will be made to strengthen the construction of coastal and inland river supervision and rescue bases such as the "Belt and Road", Beijing-Tianjin-Hebei, and the Yangtze River Economic Belt, vigorously promote the capacity building of search and rescue and maritime support in the deep sea and offshore areas such as the South China Sea, and improve the spatial layout; Strengthen the communication monitoring and command system, mobile forces such as aircraft and ships, and the allocation of rescue and salvage equipment, and increase the saturated diving mother ship with a protection depth of 500 meters, as well as marine rescue vessels and deep-sea scanning and salvage equipment that can participate in global maritime search and rescue operations.

  3.2.2.3 speeds up the construction of national maritime oil spill emergency response capacity. Improve the marine oil spill emergency team system; Construction of coastal oil spill emergency materials and equipment library, equipped with professional oil spill emergency ships, to improve the ability of oil spill emergency clearance.

  3.2.2.4 has built a national nuclear accident emergency rescue team, which has formed the ability of sudden rescue and emergency disposal of major nuclear accidents under complex conditions; Guide and promote the construction of nuclear accident emergency rescue team in nuclear power enterprises and the standardization of provincial nuclear emergency capability. We will build a national nuclear emergency professional technical support center and a national nuclear emergency training base, promote the construction of military-civilian nuclear safety laboratories and technology research and development, and basically form a nuclear emergency technical support system with complete specialties, complete functions and effective support.

  3.2.2.5 will build a national railway emergency rescue base, improve the level of railway rescue equipment and rescue capacity, and gradually bring railway rescue into the social emergency rescue system.

  3.2.2.6 strengthens the construction of prevention and control team for sudden acute infectious diseases; Promote rapid laboratory testing, promote the construction of biosafety level 4 laboratories, improve the national detection platform for sudden acute infectious diseases and the network of high-level biosafety laboratories, and strengthen the comprehensive detection of known pathogens of sudden acute infectious diseases and the rapid screening of unknown pathogens.

  3.2.2.7 promotes the construction of national emergency medical rescue bases and regional emergency medical rescue centers, and builds a three-dimensional, comprehensive and specialized emergency medical rescue network. Improve emergency medical rescue teams at all levels, optimize the layout of national health emergency teams, and establish a long-term mechanism for team operation and maintenance; Promote the construction of tent-like on-site health emergency disposal center, strengthen the ability of long-distance air delivery and self-protection under extreme conditions; Improve the national health emergency site disposal guidance expert database, and gradually build national and provincial emergency psychological intervention rescue teams. Encourage the strengthening of aviation medical rescue and transshipment capacity building.

  3.2.2.8 has strengthened the capacity building of food safety emergency inspection and testing, determined a number of food safety emergency inspection and testing centers (laboratories) based on existing institutions, strengthened equipment, established a green channel for emergency inspection and testing, and improved the rapid detection capacity.

  3.2.2.9 strengthens the capacity building of nuclear, chemical and biological substance monitoring, on-site screening and laboratory analysis, and improves the capacity of biological threat monitoring and early warning, detection and identification, emergency response and prevention and control.

  3.3 Strengthen the comprehensive emergency support capacity building

  Make overall use of social resources, accelerate the application of new technologies, promote the capacity building of emergency coordination support, and further improve the emergency platform, emergency communication, emergency materials and emergency transportation support system.

  3.3.1 Improve the support capacity of emergency platform.

  3.3.1.1 continued to promote the construction of the government’s comprehensive emergency platform system. Improve the standards and specifications for the construction of emergency platform system; Strengthen the construction of emergency basic database; Promote interconnection, data exchange, system docking and information resource sharing among emergency platforms; Strengthen the development of application software of emergency platform, and improve the functions of intelligent auxiliary command and decision-making of emergency platform; Strengthen the construction of terminal information collection capacity of grass-roots emergency platform, and realize the rapid submission of emergency videos, images, disasters and other information. Promote the application of "internet plus" in emergency platform.

  3.3.1.2 strengthens the construction of departmental emergency platform. Promote the construction of national emergency geographic information sharing platform, hazardous chemicals supervision information platform, special equipment risk early warning and emergency disposal information platform, environmental protection report comprehensive management platform, health emergency command center, major network security incident emergency command platform and other professional emergency platforms, and improve the ability of emergency professional information collection, emergency decision-making and command and dispatch.

  3.3.1.3 promotes the "One Map" construction of emergency information resources based on "Sky Map". Based on the "Sky Map" of Surveying and Mapping Geographic Information System, the relevant emergency information resources catalogue and technical standards and specifications are formulated, the visual display system of emergency geographic information is developed, and the long-term working mechanism of data exchange, maintenance and updating with the participation of relevant departments is established, and the basic geographic information is spatially integrated with the data of potential risks, protection targets, teams and materials of professional departments, and a "one map" of emergency information resources is explored.

  3.3.2 Strengthen the emergency communication support capability.

  3.3.2.1 builds a public emergency satellite communication system based on the national civil space infrastructure construction; Strengthen the overall planning of satellite emergency private networks of various departments, make overall use of satellite resources needed for emergency systems, and improve the support capacity and intensive level of satellite emergency communication services.

  3.3.2.2 has strengthened the construction of multi-routing, multi-node and key infrastructure disaster-tolerant backup system for public communication networks, and built a certain number of super base stations with strong towers, double backup of power supply and double routing of optical cables and satellites in disaster-prone areas, important cities and surrounding areas of nuclear facilities, so as to enhance the disaster prevention and resilience of public communication networks.

  3.3.2.3 has improved the equipment configuration of the national emergency communication professional support team, and supported all kinds of professional rescue teams and emergency agencies at the grass-roots level to be equipped with small portable emergency communication terminals.

  3.3.2.4 has formulated interconnection standards for on-site emergency communication of different types of communication systems, researched and developed emergency communication means based on 4G/5G, accelerated the construction of urban broadband digital trunking private network system based on 1.4G frequency band, and strengthened radio frequency management to meet the business needs of mass data, high-bandwidth video transmission and wireless emergency communication in emergency situations.

  3.3.3 Improve the emergency material support system.

  3.3.3.1 strengthens the construction of emergency material guarantee system, and improves the management system of emergency material physical reserve, social reserve and production capacity reserve; We will promote the construction of an integrated information management system for emergency materials, improve the mechanisms for emergency production, government procurement, storage and rotation, and transfer of emergency materials, and improve the comprehensive coordination, classification and grading support capabilities of emergency materials.

  3.3.3.2 explores to build or certify a number of comprehensive emergency materials storage depots in areas with convenient transportation and wide radiation range, and gradually realize the integration, co-construction and sharing of storage resources and emergency materials, and rapid transportation.

  3.3.3.3 explored various economic means such as pre-signing contracts, disaster insurance, implementing tax policies, and setting up funds to build a socialized emergency material security system and realize the comprehensive utilization of social resources. Encourage enterprises, social organizations and families to reserve emergency supplies.

  3.3.3.4 has improved the central and local disaster relief material storage system and accelerated the formation of a four-level disaster relief material storage network at the national, provincial, municipal and county levels; Strengthen the capacity building of emergency materials such as safety production emergency rescue equipment, earthquake emergency rescue professional equipment and materials, and public security emergency equipment and materials.

  3.3.3.5 has established and improved the standard of urban emergency materials reserve, strengthened the reserve of urban emergency materials and equipment such as flood control, drainage and waterlogging prevention, emergency repair of lifeline system, emergency water supply, and living security, and combined with the characteristics of local risks and disasters, supplemented the reserve varieties and increased the reserve quantity.

  3.3.4 Improve the emergency transportation support capacity.

  3.3.4.1 continues to improve emergency transport capacity reserves such as railways, highways, waterways and civil aviation, establish and improve emergency transport compensation mechanisms such as dispatching and requisition, strengthen the capacity building of emergency traffic, and further improve emergency transport capacity.

  Relying on air transport resources such as the army, armed police and maritime search and rescue, 3.3.4.2 has improved the national air emergency transport service team system and enhanced the emergency transport capacity of personnel and materials. Strengthen the construction of aviation emergency service bases in disaster-prone areas.

  3.3.4.3 has studied and explored the socialized reserve mechanism of air transport capacity, and supported and encouraged general aviation enterprises to increase helicopters, fixed-wing aircraft, unmanned aerial vehicles and related professional equipment with emergency rescue capability by means of entrusted agent construction, capacity co-construction, service purchase and insurance coverage, so as to play their roles in the fields of emergency rescue, disaster relief and medical rescue.

  3.3.4.4 should establish and improve the emergency logistics system, make full use of the existing resources of national reserves and various social logistics resources, strengthen the construction of emergency logistics bases and distribution centers, and gradually establish a multi-level emergency materials transit distribution network; Vigorously promote the unitization development of emergency materials storage and transportation equipment, accelerate the formation of emergency logistics standard system, and gradually realize the standardization, modularization and efficiency of emergency logistics. Make full use of logistics information platform, Internet, big data and other technologies to improve the ability of emergency logistics control.

  3.4 Strengthen the capacity building of social coordinated response.

  Strengthen the public’s ability of self-defense, self-defense, self-help and mutual rescue, support and guide social forces to participate in emergency rescue operations in a standardized and orderly manner, and improve the social coordinated prevention and response system for emergencies.

  3.4.1 Improve the public’s ability of self-help and mutual aid.

  3.4.1.1 promotes public safety publicity and education into enterprises, communities, schools, rural areas and families; Carry out professional training on rescue ability of employees in transportation, tourism, education and other industries; Strengthen the training of public safety knowledge and skills in universities, primary and secondary schools; Give full play to the role of public safety publicity activities such as "National Safety Education Day for Primary and Secondary School Students", "May 12th Disaster Prevention and Mitigation Day", "World First Aid Day", "119th National Fire Day", "122nd National Traffic Safety Day" and "Safe Production Month", organize various activities to identify potential risks around us, popularize public safety knowledge, and enhance public awareness of emergency prevention and self-help and mutual rescue ability.

  3.4.1.2 established a standardized base for mass emergency rescue training and strengthened emergency skills training with self-help and mutual rescue as the core; We will promote mass emergency drills in communities, enterprises, schools and crowded places, such as evacuation and escape, and emergency avoidance.

  3.4.1.3 has built a number of public safety education bases relying on existing facilities such as science and technology venues, disaster ruins parks, emergency training and drills bases, civil air defense publicity and education places, and amusement experience facilities. Support enterprises to build public-oriented training drills and self-help and mutual rescue experience halls.

  3.4.1.4 relies on resources such as the national emergency broadcasting system and the popular science China service cloud, and adopts information technology means such as big data and cloud computing to build an online popular science education platform and an emergency virtual experience hall; Construction of standardized emergency knowledge popular science database.

  3.4.1.5 gives full play to the propaganda and education functions of traditional media such as radio, television, newspapers and magazines, and new media such as WeChat and Weibo, and encourages the development and production of TV feature films, open classes, micro-videos, public service advertisements, animation games, etc., so as to enhance the knowledge, interest and interactivity of emergency science education and improve the cultural quality of public safety emergency.

  3.4.2 Support and guide the development of social emergency forces.

  3.4.2.1 encourages the development of socialized emergency rescue. Support the development of specialized social emergency rescue forces, and encourage professional social workers and self-built emergency rescue teams of enterprises to provide paid social rescue services; Improve the coordination mechanism between the government and social rescue forces, and support and guide social forces to participate in emergency rescue operations in an orderly and effective manner through the forms of government purchasing services, signing "service agreements" with enterprises, and building collaborative service platforms.

  3.4.2.2 encourages the development of social intermediary services for emergency management. Establish a social intermediary service system with the participation of industry associations, safety assessment institutions, technical consulting institutions and insurance institutions, and support them to carry out activities such as risk assessment, hidden danger monitoring and management, management consulting, emergency inspection, education and training; Support the establishment of specialized emergency management service enterprises.

  3.4.2.3 strengthens the construction of emergency volunteer service laws and regulations, and clarifies the scope of emergency volunteer service and the rights and obligations of volunteers; Improve the working mechanism of volunteers and volunteer service organizations participating in emergency response, improve the recruitment, registration, skills training and management of volunteers, and guide volunteers and volunteer service organizations to participate in emergency rescue and services in an orderly manner; Encourage the development of professional emergency volunteers, and improve the ability and professional level of emergency volunteer service in China.

  3.4.2.4 has established and improved the social mobilization mechanism for emergency response, given full play to the role of the public in information reporting and assistance in rescue, and guided the public to participate in emergency rescue operations for major emergencies in an orderly manner.

  3.4.2.5 studies and develops the construction of emergency management credit system. Establish a credit system and credit records of various subjects in emergency material procurement, emergency requisition, voluntary donation, disaster relief and recovery and reconstruction, and incorporate them into the national credit information sharing platform, so as to promote the healthy development of social emergency forces by encouraging trustworthiness and punishing dishonesty.

  3.4.3 Strengthen the scientific and technological support capacity of emergency management.

  3.4.3.1 strengthens the construction of emergency management related disciplines, strengthens the training of teachers and improves the curriculum; Develop emergency management academic education and on-the-job education, and cultivate emergency management professionals.

  3.4.3.2 has improved the scientific and technological support system for public safety, and strengthened the capacity building of relevant key laboratories, engineering centers, research centers, evaluation centers, testing and inspection centers and other scientific and technological support platforms to meet the major needs of emergency management.

  3.4.3.3 has increased investment in scientific research on public safety and emergency management, strengthened research on common basic scientific issues between public safety and emergency management, and carried out scientific and technological research, equipment development and application demonstration in key directions such as prevention and control of urban public safety risks, safety production guarantee and major accident prevention and control, social security monitoring, early warning and control, emergency medical rescue and prevention and control of sudden acute infectious diseases, national major infrastructure security guarantee, comprehensive emergency technical equipment and intelligent emergency response.

  3.4.4 Vigorously promote the healthy development of emergency industry.

  3.4.4.1 establishes emergency industry statistical system and operation monitoring and analysis index system; The establishment of emergency industry contact point mechanism, to carry out dynamic monitoring of the development of emergency industry.

  3.4.4.2 has established and improved the standard system of emergency products and emergency services; Improve the standards of emergency facilities and equipment for mines, dangerous chemicals production and operation sites, high-rise buildings, schools, hospitals, emergency shelters and means of transportation; Improve the equipment standards of various emergency rescue bases and teams.

  3.4.4.3 actively promotes the open sharing of emergency scientific and technological resources and information resources, and encourages and guides relevant enterprises, universities and research institutes to build platforms for mass entrepreneurship and innovation, so as to better connect emergency services, technologies and products with market demand.

  3.4.4.4 formulated the development and cultivation plan of emergency industry. Support the development, production, popularization and application of the first set of emergency special equipment; Organize the promotion and demonstration of major emergency products and services, and vigorously promote the application of Beidou navigation system in monitoring, early warning and emergency rescue; Actively guide enterprises to develop emergency industries in resolving excess capacity; Build a number of national emergency industry demonstration bases, support the construction of "safety valley" of large enterprise groups in emergency industry, form a regional emergency industrial chain, and lead the development of national emergency technology and equipment research and development, emergency product manufacturing and emergency service gathering.

  3.4.4.5 uses catalogues, lists and other forms to clarify the development direction of emergency products and services, and guide social resources to invest in advanced, applicable, safe and reliable emergency products and services; Formulate guiding opinions to promote the government to purchase emergency services, and promote the specialization, marketization and scale of emergency services.

  3.4.4.6 strengthens the publicity and promotion of emergency industry, and exchanges and promotes emergency products and services through exhibitions, forums and special promotional films.

  3.4.4.7 established China Emergency Industry Association, actively developed emergency industry alliance and other organizations, and strengthened industry self-discipline.

  3.5 Further improve the emergency management system.

  Continue to promote the construction of emergency management system with "one case, three systems" as the core, and improve the emergency management standard system.

  3.5.1 Improve the emergency management laws, regulations and standard system.

  3.5.1.1 studied and formulated the relevant supporting laws and regulations and normative documents of the Emergency Response Law of People’s Republic of China (PRC), improved the relevant laws and regulations system of natural disasters, accidents, public health incidents and social security incidents, improved local emergency management regulations, strengthened law enforcement, and realized emergency according to law.

  3.5.1.2 builds emergency management standard system. Efforts will be made to strengthen the development of emergency signs, risk identification and evaluation, early warning information release, emergency team and equipment configuration, emergency facilities and equipment configuration in public places, emergency shelter construction, material reserve, emergency communication, emergency platform, emergency drills and other related standards. Actively participate in the formulation of international emergency management standards. Promote the implementation and application of emergency management standards, and promote the standardization of emergency management and emergency technical equipment.

  3.5.2 Further improve the emergency management organization system.

  3.5.2.1 has improved the emergency management system of "unified leadership, comprehensive coordination, classified management, graded responsibility and territorial management", encouraged local governments to innovate the establishment mode of emergency management institutions and strengthen the comprehensive coordination function; Strengthen the construction of urban emergency management organization system and strengthen the auxiliary decision-making command function of urban emergency management institutions; Promote communities, enterprises and institutions to implement emergency management responsibilities and equip them with full-time and part-time staff.

  3.5.2.2 standardized the on-site organization and command of emergency response, explored the implementation of the on-site emergency commander system, strengthened the training of emergency command ability, and improved the standardization and specialization level of emergency response.

  3.5.2.3 strengthens the training of leading cadres’ emergency management ability, and strengthens the construction of emergency management cadres.

  3.5.3 Further improve the emergency management mechanism.

  3.5.3.1 has improved the information reporting mechanism. Upgrading the emergency information system of government duty; Expand information acquisition channels and explore the establishment of a platform for the public to submit emergency information; Enrich the content and means of information submission, and gradually increase the submission of pictures and videos; Relying on all kinds of grass-roots information staff, the establishment of grass-roots information reporting network.

  3.5.3.2 has improved the emergency linkage mechanism. In all aspects of emergency prevention and response, strengthen the construction of inter-departmental emergency linkage mechanism, and strengthen information sharing and consultation and emergency cooperation; Serve the national regional development strategy, establish and improve the regional emergency coordination and linkage mechanism of the Belt and Road Initiative, the Beijing-Tianjin-Hebei Economic Belt and the Yangtze River Economic Belt, improve the public safety guarantee mechanism of the capital, further promote the construction of emergency coordination and linkage mechanisms such as the Bohai Rim, the Pan-Pearl River Delta, the western region and the northeast region, effectively integrate and share emergency resources in the region, and realize the complementary regional advantages.

  3.5.3.3 strengthens the system and mechanism construction of emergency news work. Establish and improve the emergency news work system with unified leadership of the Party committee and government, division of responsibilities of actual work departments, organization and coordination of propaganda departments, and active participation of news media. Build a team of professional emergency journalists and improve the professional level of emergency reporting.

  3.5.3.4 has improved the information release mechanism. Strengthen the application of new media, respond to social concerns in a timely manner, and release information dynamically according to the progress of the situation; Strengthen the professionalism and authority of information publishers; Strengthen the training of leading cadres and government spokespersons on the ability to release emergency information.

  3.5.3.5 standardizes the recovery and reconstruction mechanism. Strengthen disaster loss assessment and improve assessment standards and processes; We will implement the requirements of "central overall guidance, local governments as the main body, and extensive participation of people in disaster areas", and standardize the planning and fund management of recovery and reconstruction of major natural disasters.

  3.5.3.6 establishes emergency assessment mechanism. Establish an emergency response evaluation system entrusted by a third-party professional organization, improve emergency management and improve the emergency system according to the evaluation results.

  3.5.3.7 has improved the capital investment mechanism. In accordance with the relevant requirements of the budget law, speed up the disbursement of funds and improve the efficiency of financial emergency support; Establish and improve the compensation mechanism for expropriation of social materials, means of transport, facilities and equipment and other emergency resources in an emergency, and encourage the development of emergency factoring services; Guide social funds to participate in the construction of emergency system projects.

  3.5.3.8 improves the risk sharing mechanism. Accelerate the catastrophe insurance system, promote the legislative process of earthquake catastrophe insurance, and gradually form a multi-level catastrophe risk dispersion mechanism; Carry out liability insurance for production safety, environmental pollution and food safety, and continuously enrich insurance varieties in combination with disaster risks and emergency needs; Strengthen the personal safety insurance for emergency rescue personnel. Guide insurance institutions to participate in public safety risk assessment and prevention.

  3.5.3.9 strengthens the construction of emergency management think tanks.

  3.5.4 Further improve the emergency plan system.

  3.5.4.1 has strengthened the assessment of emergency plans, strengthened the preparation and management of special emergency plans for important targets, major hazards and major activities, formulated joint emergency plans for regional and basin emergencies, and improved the emergency plan system.

  3.5.4.2 organized the preparation of guidelines for emergency plans, improved the risk assessment and emergency resource investigation process, and guided and standardized the preparation of emergency plans at all levels. During the "Thirteenth Five-Year Plan" period, a round of emergency plan evaluation and revision was fully completed.

  3.5.4.3 makes full use of new technologies such as Internet, big data and intelligent decision-making, and promotes the digital application of emergency plans in emergency management-related information systems.

  3.5.4.4 has improved the emergency plan drill mechanism, encouraged various forms of economical and efficient emergency drills, and strengthened post-drill evaluation; The state-level special emergency plan shall carry out at least one comprehensive emergency drill during the "Thirteenth Five-Year Plan" period.

  4 key construction projects

  During the "Thirteenth Five-Year Plan" period, relying on existing resources, we focused on strengthening comprehensive emergency response capabilities and social coordinated emergency response capabilities, and put forward eight key construction projects that are comprehensive and overall and need to be promoted by multiple departments and regions as a whole.

  4.1 National Emergency Early Warning Information Release Capability Enhancement Project

  Based on the preliminary construction of the national emergency early warning information release system, build a national emergency early warning information release system based on cloud architecture, and improve the four-level integrated early warning information release platform of the country, province, city and county; Build a comprehensive risk analysis and early warning decision support system for emergencies, and realize the accurate and directional release of early warning information for areas and people affected by emergencies; Strengthen the construction of early warning information release channels and means, make full use of the existing resources and new technologies of various departments and social media, focus on strengthening the capacity building of early warning information dissemination and reception in remote rural areas, pastoral areas, mountainous areas and sea areas, and give play to the role of various emergency information staff; Establish an emergency early warning information release standard system, improve the real-time monitoring, security and operation and maintenance system, and ensure the stable, reliable and efficient operation of the system. Actively using the concept of "internet plus", we will develop a mobile phone client and supporting management system that supports the submission of emergency information in words, sounds, pictures and videos, so as to realize the communication between the intelligent terminal at the scene of the incident and the government emergency platform, and provide a platform for emergency science education and communication.

  4.2 National Emergency Platform System Improvement Promotion Project

  On the basis of the construction achievements of the first phase of the national emergency platform system, we will promote the upgrading of emergency platforms in the State Council, departmental and provincial emergency platforms, improve the platform functions, and improve the reliability, operability and actual combat level. Promote the interconnection and system docking of emergency platforms in the State Council with departments and provincial emergency platforms, set up sub-centers of video conference system of emergency platform system according to regional linkage mechanism, further expand the coverage of video conference and image access systems, and gather and integrate Internet-related information resources; Standardize basic data access standards, and promote local and departmental establishment and improvement of basic databases such as risks, hidden dangers, emergency teams and emergency materials, and access to the State Council emergency platform; Relying on relevant professional strength and information resources, strengthen the construction of auxiliary decision-making system and strengthen the functions of information integration, situation prediction and emergency drills; Improve the technical guarantee mechanism for platform operation. Through the systematic upgrading of the platform, high-definition image transmission, multi-polarization video consultation, intelligent decision-making and diversified technical support are realized.

  4.3 National Aviation Medical Rescue Base Construction

  Relying on the existing high-quality medical and health resources and navigation enterprises, we will build a number of national aviation medical rescue bases in different regions of the country, focusing on strengthening the construction of facilities and equipment such as aviation medical rescue, aircraft modification, helicopter landing and landing points, training and drills, and undertaking emergency tasks such as air transport, en route treatment, health and epidemic prevention, on-site transportation of medical personnel, and emergency medical equipment call. Establish and improve the aviation medical rescue mechanism involving navigation enterprises and insurance institutions, and promote the formation of a socialized aviation medical rescue system.

  4.4 National Emergency Resource Guarantee Information Service System Construction

  Build a national emergency resource support information service system, integrate the national emergency material reserve, social production capacity, emergency logistics resources, emergency professional services and other support information, strengthen cross-departmental, cross-regional and cross-industry collaborative support and information sharing, as the emergency resource support system of the State Council emergency platform, and provide services such as supply and demand connection, dispatch and command, decision-making reference and scientific evaluation to relevant departments, localities and enterprises to improve the comprehensive coordination, scientific deployment and effective utilization of various emergency resources.

  4.5 National Emergency Communication Support Capacity Building

  Make full use of the existing resources and latest development achievements of satellite communication, public communication and related private networks, build a public emergency satellite communication professional system, integrate and improve China’s space and ground emergency communication network resources, enhance the disaster prevention and resilience and emergency service capabilities of public communication networks, and form a public emergency communication support capability that is integrated with the world and shared with each other; Construction of "internet plus Emergency Communication" command and dispatch and service management cloud platform to provide communication, early warning, decision-making and dispatch support services for emergency management, and meet the emergency communication needs of various departments and industries in emergency handling.

  4.6 National Public Safety Emergency Experience Base Construction

  Relying on the existing resources of central enterprises, simulate disasters and emergency scenes such as earthquake, tsunami, flood, geological disaster, fire, drowning, traffic accident, elevator accident, dangerous chemical accident, mine accident, emergency rescue, sudden acute infectious disease epidemic, home safety, etc., and adopt technologies such as sound, photoelectricity and multimedia to build emergency simulation facilities, immersive experience facilities, emergency equipment simulation operation facilities, emergency self-help and mutual rescue skills demonstration and training facilities based on real three-dimensional environment.

  4.7 National Emergency Management Basic Standard Development Project

  Organize the research on emergency management standard system, establish a unified emergency management standard system framework, promote the development of basic emergency management standards, and coordinate the development of professional standards in different fields; Focus on the development of a number of key basic standards such as risk assessment, hidden danger management, emergency early warning, emergency resource construction and management, emergency communication and information, emergency organization and command, emergency training and drills, and carry out demonstrations on the popularization and application of relevant standards to improve the standardization level of emergency management.

  4.8 Construction of China-Europe School of Emergency Management

  Relying on the Emergency Management Training Center of the National School of Administration (CEIBS), on the basis of making full use of the existing training facilities and resources, combined with the reform of training and recuperation institutions, we will strengthen campus construction, improve the necessary education and training infrastructure, equip teaching and research equipment, enrich teachers, develop a series of courses, and form an emergency management education, high-end think tank and international cooperation and exchange platform with international influence.

  5 safeguard measures

  5.1 Strengthen organizational leadership

  Strengthen the organization and leadership of planning implementation. The General Office of the State Council and the National Development and Reform Commission should strengthen the overall coordination of planning and implementation. The lead unit should earnestly perform the duties of organization and coordination, and the participating units should actively cooperate to refine the implementation of work responsibilities and construction tasks. All regions should formulate relevant emergency system construction plans according to this plan and local conditions, and the plans of relevant departments should be well connected with this plan in terms of main objectives, construction tasks and key projects. Leading units of key construction projects should pay close attention to the feasibility study and project application, strengthen project construction management, and ensure the smooth implementation of the project.

  5.2 Strengthen financial security

  According to the principle that the power of affairs is compatible with the responsibility of expenditure, the finance at all levels shall reasonably guarantee the implementation of the plan. Coordinate the use of funds, integrate and optimize resources, and form a policy synergy. Give play to the policy-oriented role and guide diversified capital investment. After the completion of key construction projects, if the government needs to arrange daily operation and maintenance funds, it shall apply according to the provisions of budget management.

  5.3 Strengthen supervision and evaluation

  Establish and improve the planning implementation evaluation system, and take the implementation of planning tasks as an important part of the supervision and evaluation of departmental and local work. The General Office of the State Council and the National Development and Reform Commission shall organize the mid-term evaluation of the implementation of this plan, identify problems in time and propose improvement measures. Local governments should strengthen supervision and inspection of the implementation of planning in their own areas.

Statistical cold knowledge in New Year’s Eve: New Year’s money is not included in disposable income.

  Life needs a sense of ceremony, and Chinese New Year is an important ceremony in Chinese’s traditional customs. As the highlight of this ceremony, the New Year’s Eve dinner is of great significance.

  How many people have traveled thousands of miles by train just to have a reunion dinner with their relatives. This is probably the longest meal eaten by most Chinese in a year, and it is also the most unforgettable meal.

  This meal has gone through thousands of years, from simple and concise to rich and diverse, and witnessed the historical changes.

  However, do you know that the changes of the New Year’s Eve dinner also affect the statistical investigation? The following small series will take you to understand the unknown statistical cold knowledge in the New Year’s Eve dinner!

  Monitoring and investigation of livestock and poultry

  Help you pay attention to the price of Chinese New Year "hard dishes"

  Chicken, duck and fish can be said to be the standard of New Year’s Eve, and many places still retain the custom of killing pigs. New year’s dishes made by livestock and poultry have always been an indispensable "hard dish" on the dining table.

  The price of chicken, duck, pig, beef and mutton is closely related to the quantity and price of slaughter. The monitoring and investigation of livestock and poultry we carry out is to pay attention to their quantity and price at all times.

  However, from the monitoring data in recent years, due to the development of refrigeration and transportation technology, the price of livestock and poultry is not affected by festivals, and the supply of chickens, ducks, pigs, cattle and sheep is stable and sufficient.

  Diet preference custom

  Affect the weight of CPI compilation in various places

  Although it is the same New Year’s Eve, there are totally different eating customs in different places. For example, as a coastal city of Ningbo, seafood is an essential frequent visitor to the table; As a southwest province in Sichuan and Chongqing, hot pot and string are the necessities of the annual flavor … …

  The consumer price survey, also known as CPI, is closely related to the dietary preferences shown by everyone at the New Year’s Eve dinner.

  For example, because Ningbo residents consume more seafood, the weight of aquatic products is higher in the compilation of CPI in Ningbo; In some inland cities, the consumption of meat is greater, so the weight of livestock meat is higher.

  Eat at home or eat out?

  Affect the classification of consumption expenditure

  With the living conditions getting better and better, many families began to book New Year’s Eve dinners in restaurants and hotels, while some families invited chefs to their homes to make New Year’s Eve dinners.

  This subtle change is also reflected in the residents’ living expenses.

  If you bring your own New Year’s Eve dinner, it will involve various items such as grains, vegetables, meat and poultry, aquatic products and drinks. Eating out for New Year’s Eve or letting the chef come to the door is a catering service.

  lucky money

  Not included in disposable income.

  For children, the last part of the New Year’s Eve dinner is the lucky money! Lucky money! Lucky money! Although it may be "mom saves it for you" in the end, I am still looking forward to this moment.

  However, the lucky money is not included in the disposable income we often say, but included in the non-income income together with other one-time gifts, so the lucky money is generally not included in the income of residents we often say.

  The above is the statistical cold knowledge about the New Year’s Eve dinner.

  Look, isn’t statistics interesting?

Resigned employees recalled that Zhou Guangping, a high-level struggle of Xiaomi in 2016, was "dismissed" by Lei Jun.

  "Is Xiaomi an Internet company?"

  Although Lei Jun preached his own answer as early as the beginning of his business, Xiaomi has never escaped the self-torture caused by the above topics for the next eight years.

  "Xiaomi is an Internet company that must focus on mobile phones, intelligent hardware and IoT platforms." In Xiaomi’s IPO prospectus, as many as three attributes were attached before the definition of "Internet company". The latter two are the new business opportunities that Xiaomi has developed for himself after experiencing the "U-shaped" trough in 2015.

  Lei Jun once felt that this new version of "Millet Genesis" should push its valuation to 100 billion dollars. But at least when it went public in July this year, the capital market only recognized 45 billion dollars-less than half of it. At the end of October, the company’s market value once fell to about 32.5 billion dollars.

On July 9, 2018, Xiaomi Group completed the ringing ceremony of listing on the Hong Kong Stock Exchange.

  Xiaomi urgently needs to prove to investors that he has enough imagination and considerable profit margin in commercial liquidity.

  On November 19, 133 days after the completion of the listing on the Hong Kong Stock Exchange on July 9, Xiaomi Group announced its financial report for the third quarter of 2018. Although its mobile phone revenue still accounts for 68%, it has continued to decline compared with 70.30% in 2017-in 2015, this figure was still 80.4%.

  While the proportion of mobile phone revenue is shrinking, the revenue structure is growing from "Internet service" and "Internet of Things (IoT) and consumer products". Their contributions to Xiaomi’s total revenue have reached 9.2% and 22.1% respectively.

  In the past few years, due to the excessive number of MIUI systems and the premature implementation of the important mission of "realizing Internet services", the engineers of MIUI team had to directly face the performance tasks split to each of them, and the contradiction between user experience and realization once became very sharp.

  Fortunately, the hardware with non-"Mijia" label produced by more than 200 eco-chain companies invested by Xiaomi, especially sold through Xiaomi’s retail channels, is actively helping Xiaomi to unload some of the liquidity pressure on MIUI at least in the short and medium term-they don’t need to strictly abide by the rule of "the comprehensive net profit rate of hardware should not exceed 5%" set by Lei Jun, but are only required to be significantly lower than the profit rate of similar products in the same industry, as long as the price is competitive, the product concept and.

  There is a consensus in the industry that the smart phone market has entered the stock market, and the smart hardware launched by Xiaomi Eco-chain Company can not only contribute considerable hardware revenue, but also continuously provide the "Internet users" that Xiaomi craves, and they can even leap over the Android system to which MIUI belongs, winning a large number of iOS users for Xiaomi. The heavy responsibility of continuously expanding the sales of "IoT and consumer products" was handed over to Xiaomi’s so-called new retail strategy.

  However, in the face of increasingly complex business structure, this young company continues to increase its management challenges. The distance between the Internet ideal preached by Lei Jun and the realization reality faced by Xiaomi seems to be constantly being lengthened.

  # MIUI: realize, realize, realize #

  Just two weeks after Xiaomi announced the most important structural adjustment in the company’s history, "rice noodle" Zhang Yong left Xiaomi. To be precise, he made this decision after "powdering".

  He joined Xiaomi in early 2016, which was the darkest moment in the company’s eight-year history. But Zhang Yong had a very optimistic judgment at that time: it was an opportunity for an excellent company to "bargain-hunting".

  During that time, Xiaomi was at the end of a high-level personnel struggle. As the end of this struggle, in late May 2016, Lei Jun issued an internal letter about the appointment and dismissal of personnel, saying that "Zhou Guangping, co-founder and vice president of Xiaomi Technology, will be the chief scientist of Xiaomi". Zhou Guangping’s new position is described as "being responsible for the research in the frontier field of mobile phone technology", which is quite modest. In the past, the two business lines of Xiaomi mobile phone research and development and supply chain, which he led for many years, were changed to Lei Jun himself.

  Zhou Guangping’s downfall stems from the "Xiaomi 5 Incident" which began to ferment in the spring of 2015. Xiaomi 5 is the 5th generation mobile phone of Xiaomi. It was originally planned to be launched in June 2015, but it was not until February of the following year that the mobile phone was shipped from the factory. The reason is that Guo Jun, vice president of Xiaomi’s mobile phone supply chain, who reported to Zhou Guangping, almost offended Xiaomi’s suppliers. In the whole half year, there were 10 mobile phones on Xiaomi Mall, but only one or two were available. This is the starting point for Xiaomi to fall into a series of bad luck in the absolute core business of mobile phones.

  "Many people didn’t believe that (the company) would turn over from (Xiaomi) 5." Zhang Yong told China Business News. But what he didn’t expect was that Xiaomi’s turn-over journey, which took more than two years, eventually became his own "powder removal" journey.

  Being in Xiaomi Company, Zhang Yongcai gradually realized that the "ideal" and "model innovation" that Lei Jun preached every day had experienced layer-by-layer transmission, and the realistic pressure that he, a grass-roots product manager in MIUI department, had to face every day could have turned into an irreconcilable contradiction.

  The two system versions—MIUI 7 and MIUI 8 released in August 2015 and June 2016—are both called "ADUI", which means that it is an advertising system, not a user interaction system.

  These two systems will not only force advertisements to be pushed without customization by users, but also recommend other related or unrelated new applications in the form of buoys when users open some applications. The effect is just like the kind of advertisement floating window on many Internet pages. If you want to close it, you may not even find the entrance. Some users feel that their mobile phones have become like "warm babies", and it is suspected that there is something wrong with the battery. In fact, the system loads too much content.

  Outside, people began to label Xiaomi as a "giant baby company", which means to grow hands and feet first, then brains, and to form values because of its rapid growth. Didi Chuxing and today’s headlines were later considered as this type of company.

  This word may not be appropriate for Lei Jun.. He is nearly 50 years old and has successively listed four companies. Those companies can be called excellent, not excellent. He has said on many occasions that Xiaomi was the last company he founded in his lifetime. Even if it is not out of the social ideal of creating a national brand and promoting a new round of industrial revolution, he badly needs a company worth 100 billion dollars to prove himself.

  The problem Lei Jun faces is not that the company has no values, but that his expectations are so high that he will unconsciously create luck and rationalize some radical practices when he can’t reach them. "He once said at the press conference that we sell mobile phones at such a low price, and users are definitely willing to let us make some money on the system. If one day we are going out of business, there will be rice noodles to donate to us." Zhang Yong said.

  MIUI’s advertising space has been increasing under Lei Jun’s indifference. A person from Xiaomi’s public relations department told CBN Weekly that the company has never formulated a specific KPI for the MIUI department, let alone linked the liquidity to the salary of the employees in the department. However, Zhang Yong said that those numbers will be written into OKR(Objectives and Key Results) and become a kind of implicit encouragement. "The so-called OKR can actually be understood as KPI, and sometimes the bosses will blurt out’ KPI’ when they are in a hurry …"

  "The mission of engineers is no longer just to make a pure product, let alone have any energy to support them to polish a successful application that jumps out of Xiaomi system in terms of user value and is enough to serve the users of the whole network." Zhang Yong’s enthusiasm for the company is fading. Including himself, a word that MIUI engineers often talk about later is called "big market data"-always remember the real characteristics of Xiaomi mobile phone users and the corresponding user needs-and finally the products that they keep iterating in their hands are becoming more and more "headline-oriented" in content selection, in exchange for higher user stickiness and greater traffic. The final value of these efforts is to convert them into more advertising revenue.

  Xiaomi asked Nielsen, a data research company, to complete a customized user experience report. When the report was placed on Lei Jun’s desk, he realized the seriousness of the problem.

  Lei Jun spent a lot of money to restore the confidence of users. He asked the next MIUI9 to solve the core task, which is to let users re-realize that Xiaomi mobile phone is "as fast as lightning". To this end, "(advertising) can be cut first, and the manual switch is set for the advertising space that cannot be cut."

  At the Xiaomi Note 2 mobile phone conference in October 2016, taking advantage of most Xiaomi employees, Lei Jun suddenly released Xiaomi’s first full-screen concept mobile phone, Xiaomi MIX, at the end of the conference.

  Xiaomi has spent two years on the research and development of this mobile phone. It uses a ceramic body to prepare for wireless charging and the arrival of the 5G era. More importantly, Xiaomi became the first mobile phone company in the world to make a 17: 9 screen at that time. In Lei Jun’s words, the advent of MIX was the result of Xiaomi’s "development at no cost", and when the first batch of MIX mobile phones were mass-produced, the yield was less than 10%, which meant that the cost of each mobile phone was equivalent to 10 mobile phones.

  Zhang Yong experienced this scene, and that moment really made him feel a little bit when he became a "rice noodle". "It’s the kind of feeling that really makes you forever young and always in tears. At that time, after reading the introduction of Note 2 in the audience, I took a meal first, and then the PPT flashed, my God. " Zhang Yong knows that after Zhou Guangping was persuaded to retreat, Lei Jun personally took the Xiaomi mobile phone team all the way to support it, just for the arrival of this moment-"In order to let all rice noodles see the Xiaomi who once met the Buddha and killed the Buddha and only pursued technology." "

  The release of MIX is an important encouragement to the morale of Xiaomi team.

  In June 2017, when the refreshing mobile phone system MIUI9 was released, Zhang Yong’s confidence in the company was once again enhanced. However, that fundamental contradiction has not been solved. "In this version of MIUI10, the advertising space that came back has all come back." The Internet service represented by MIUI department is still Xiaomi’s greatest hope to achieve overall profit-although the revenue ratio is not high, its gross profit margin can currently exceed 60%, while the gross profit margin of smartphones is only about 6% to 8%, and the gross profit margin of IoT and consumer products is also not high, at around 10%.

  This temptation is implied in the business model of "small profits but quick turnover" put forward by Lei Jun in 2010: first enlarge the scale of hardware users, and then get more profits from the Internet service level.

  Facts have proved that this model is a bit idealistic.

  # Xiaomi New Retail: Sales Volume, Sales Volume, Sales Volume #

  Since Xiaomi decided to open an offline store, its first step was to transform and upgrade Xiaomi Home, which only undertook after-sales service before.

  Lei Jun has publicly stated that it is actually "too late to start" to really transform Xiaomi House in 2016. At the end of 2016, there were only 51 "Xiaomi Home" stores that were given retail functions again. Then in just two years, the number of stores expanded to 499-almost twice that of MUJI, which started to open stores in China in 2008.

  In order to further complete the sinking to the lower-end market, in addition to the store model of Xiaomi House, Xiaomi successively launched two forms of stores: "Xiaomi Authorized Experience Store" and "Xiaomi Store" in 2016. The relationship between these three stores is that the closer to the county and township, the greater the difference between the appearance of the latter two stores and the flagship store of Xiaomi House.

  In the latest quarterly report, Xiaomi took the initiative to mention a "great leap forward" in its new retail business-it opened 740 "authorized experience stores" in 90 days, increasing the total number of offline stores in this format to 1,100, covering 563 counties across the country, and this number should be at least doubled in the future.

  More subtly, the term "Xiaomi Store" gradually disappeared in Xiaomi’s public relations communication. Its iterative name is "Xiaomi franchise store" or "direct supply point". The number of such stores has now exceeded 37,000, and their task is to further sink Xiaomi’s channel network to tens of thousands of towns and villages across the country.

  On October 1, 2018, in Wuhan, Hubei Province, the flagship store of Xiaomi Home, located in Chuhehan Street, the most famous local commercial street, opened. This flagship store, which has three floors and is by far the largest in China, sells all kinds of goods, such as mobile phones, computers, rice cookers, electric toothbrushes and even towels, and the minimum inventory units (SKUs) except mobile phones add up to more than 700. Besides, this is just a mobile phone shop, which is completely inappropriate. It looks like IKEA-there are even model rooms in the store.

  Lei Jun’s ideal model for offline stores is MUJI: the product category structure is diversified, the product design and display methods are extremely simple, the location tends to be shopping centers, and the sales model, he also hopes to "cut off the middlemen" and run the store himself like MUJI.

  These practices are different from the traditional offline distribution model of mobile phones. Take OPPO and vivo, which mainly gain market share offline, as an example. Both companies pursue a three-level agency model from "national generation" to "provincial generation" and then to "county generation". "Sometimes there will be more levels." A retired employee of vivo told China Business News that those agents usually open their stores in the streets where mobile phone brands gather, and the goods in the stores are basically mobile phones.

  Diversified commodity structure and location strategy make Xiaomi House look more attractive than offline stores of OPPO or vivo, but its market coverage is limited. Xiaomi originally hoped to sink into more third-and fourth-tier markets with weak online shopping habits through this model. However, according to its third-quarter financial report just released, Xiaomi’s 499 Xiaomi homes in mainland China are mainly distributed in first-and second-tier cities. According to the news provided by Xiaomi’s public relations department to CBN Weekly, Xiaomi will not increase the number of such stores in the future.

  This makes the actual number of Xiaomi homes only half of Lei Jun’s original goal. In February 2017, at the Yabuli Forum, Lei Jun proposed to open 1,000 millet homes within three years. At present, a large part of Xiaomi House which has been opened is actually invested by franchisees. Xiaomi official never disclosed the ratio of this model to the fully self-operated Xiaomi House, but Sun Yanbiao, president of the First Mobile Phone Research Institute, told CBN Weekly that Xiaomi only kept a few model stores in some cities for self-operation, while others were funded by franchisees, and Xiaomi sent teams to operate. According to the data he provided, each franchisee has to spend at least 1 million yuan to join a store.

  When the "Xiaomi Xiaodian" project was first established in 2016, Xiaomi expected to join this cause with its hundreds of millions of rice noodles. Xiaomi store has set a very low threshold for franchisees, and even a college student without any savings or stores can open a Xiaomi store. But the people who really joined this business later were not the "ideal candidates" for Xiaomi, or rice noodles.

  Xinzhou District, 40km away from downtown Wuhan, is a county town with a resident population of only about 200,000. Xie Wendong, who lives there, was the first franchisee to come into contact with Xiaomi Store. Before, he had a shop of about 80 square meters in the local pedestrian street, mainly selling LeTV. Considering that the introduction of millet products might bring new passengers to the store, he registered and applied for a Xiaomi shop to try.

  The process of opening a store is relatively smooth. Xie Wendong said, "Just scan a QR code and there are dozens of questions to see if you agree with the brand concept. If you get 80 points or more, you will pass, which is particularly simple." After that, he received an account, which was used to log in to Xiaomi Store’s website to purchase goods in the background.

  Xie Wendong selected more than 80 products at first, but so far all he sells in his shop are Xiao Ai speakers, several Xiaomi TVs, and more than 20 products that don’t take up much space, such as towels, rainbow batteries and signature pens. These products can bring him passengers, but "from the point of view of our businessmen’s pursuit of maximizing profits, it’s really unprofitable." Xie Wendong said that he compared the LeTV products he had operated with OPPO and vivo, which have 30% gross profit space across the street.

  Unlike other mobile phone brands, which get goods directly according to the price of secondary or tertiary channels, Xiaomi’s next store adopts a rebate mode-Xie Wendong first gets the goods in full according to the price in the background, and the price is the retail guide price marked online at that time, and only after the goods are sold can he get the "income" next month. He showed reporters the background operating system of Xiaomi Store. Clicking on a mobile phone with a retail price of 999 yuan at will pop up and tell the merchant that the profit is 180 yuan, and the profit from selling a rice cooker at a price of 999 yuan is 149 yuan. It seems that this "rebate" is not low, but Xie Wendong still shouts that he will not make money-the problem is that Xiaomi has no "guaranteed price" strategy for small stores.

  "I sell 999 yuan for a mobile phone, but at the same time JD.COM may only sell 699 yuan for activities. I can only take the initiative to reduce the price myself. So even if Xiaomi returns to 180 yuan, in the end, we actually don’t make money at all. " Xie Wendong said. At the same time, the franchisee of Xiaomi Store is not optimistic about the penetration of Xiaomi in low-tier cities-in Xinzhou, a county town with a per capita monthly income of 2,000 yuan, it is still unrealistic for a family to accept new things like IoT. Some of his customers will buy 299 yuan small love speakers because they are fresh and fun, but after a month or two, they will become idle products at home.

  Xiaomi’s idea of selling mobile phones by rice flour is good. After all, only people who understand Xiaomi and believe in Xiaomi’s brand concept can better complete the sales of goods through word-of-mouth marketing, but Xie Wendong is not such rice flour. Sometimes, for business reasons, he will "operate" more. For example, when JD.COM reduces the price, he will get the goods from JD.COM, or open a shop on Taobao, and sell the inventory in the shop to customers far away in Jiangsu and Zhejiang. Some real estate developers there like to get the goods from him best, and they can either invoice or negotiate the price. Later, Xiaomi official also deliberately played down the active spread of Xiaomi store.

  Qin Fuyong is also a Xiaomi franchisee in Wuhan. Unlike Xie Wendong, he has bid farewell to the primary store model of Xiaomi Store and has a Xiaomi authorized experience store.

  Qin Fuyong is optimistic about Xiaomi. "Although the profit margin is small, the volume is large and the efficiency can be high." He told China Business News that the practice of OPPO and vivo would become less and less attractive to him.

  Qin Fuyong actually "promoted" from Xiaomi store to authorized store. His performance during the Xiaomi store was not bad, which attracted the attention of the store management team under Xiaomi. In August this year, Xiaomi Company sent a provincial manager to visit his store several times, and took the initiative to upgrade Qin Fuyong’s direct supply point to Xiaomi authorized store. The authorized store model enjoys the "guaranteed price" policy-when the online price is lower than the delivery price, Qin Fuyong can sell at the online price, and the company will subsidize the difference together.

  However, if you want to become an authorized store, you need to act as an agent for franchisees to purchase goods worth 400,000 yuan at one time. Moreover, although Qin Fuyong thinks that Xiaomi’s "new retail" is more promising, he feels at a loss in the specific store operation. "I don’t know how to do it. I didn’t think about it. Maybe Xiaomi didn’t think too well." What he doesn’t understand includes the whole set of business methods from commodity structure, in-store display, dynamic line design and marketing. How to do every link in the end is almost explored by Qin Fuyong himself. During the whole process of opening a store, Xiaomi’s store operators only provided a set of standardized solutions for store decoration for his reference.

  If the business is good enough, Qin Fuyong intends to open more stores, but he is not very happy that the authorized store he has painstakingly managed has to assume the role of so-called "offline experience"-those customers who come to the store only look at it and don’t buy it, which is actually zero contribution to his business.

  The "selling goods" at the level of authorized stores make the price of millet products in many areas chaotic, and the different store images also make it difficult for consumers to form brand awareness. However, these problems are not in Xiaomi’s task management list at present. Xiaomi’s goal at this stage is to open more shops run by agents. "At least there is no upper limit at present." After Xiaomi announced the third quarterly report, the above-mentioned Xiaomi public relations department told China Business News.

  # "Eco-chain" company: users, users, users #

  More than 200 Xiaomi "eco-chain" companies provide SKUs for Xiaomi’s offline stores.

  Hans tung, managing partner of GGV ggv capital, first heard Lei Jun put forward the word "ecological chain" in September 2013. At that time, he attended the Global Mobile Internet Conference (GMIC) in Silicon Valley. Lei Jun and several people from Shun Wei Capital found him and told a story about Xiaomi’s upgrade.

  "At that time, he mentioned that he wanted to be a Xiaomi ecological chain. We all thought this idea was very good, because Xiaomi already had a brand effect. Everyone was used to buying things in its App or Xiaomi Mall. If more products can be added, we think this model is worth exploring." Hans tung told China Business News.

  According to Lei Jun’s idea, Xiaomi can create an ecological circle with the smart phone as the core, and a smart home circle and lifestyle consumables circle can also be constructed around the mobile phone. All the intelligent hardware in these products can be controlled by MIUI, which can not only expand the number of users on the Xiaomi market, but also play a role in draining the frequency of physical store-to-store-compared with towels or batteries, people may only change their mobile phones once a year or two.

  Among all commodities, Xiaomi only designs and produces a few items such as mobile phones, televisions, routers and smart speakers to stay focused. Other intelligent hardware products such as mobile power supply, desk lamp, rice cooker and water purifier, or lifestyle products such as towels, batteries and electric toothbrushes are all handed over to the eco-chain company for operation. Xiaomi will "empower" these companies with its product concept, design capability, supply chain resources, sales channels and successful experience.

  Most of the "eco-chain" companies attracted by Xiaomi and his investment team are startups. They take "a certain rice" as their brand name, and some of them don’t even have a formed company form when they receive investment. For example, Zimi, which produces mobile power supply, is the result of "proposition composition". Its founder, Zhang Feng, was originally the general manager of NVIDIA. After talking with Lei Jun and Liu Deshen, Zhang Feng accepted the proposal that the two founders of Xiaomi wanted him to set up a company to develop mobile power supply.

  This model has great advantages at the beginning. Under the guidance of Xiaomi, some eco-chain companies quickly produced the first "explosive products".

  On April 8, 2015, Huami bracelet, one of the most famous products in Xiaomi ecological chain, achieved a single-day sales of 208,000 pieces.

  The first product released by TS Glasses with the help of Xiaomi platform is its nylon polarized sunglasses which participated in "Xiaomi Crowdfunding" in February 2017 and achieved 1130% completion. Two months later, it officially joined the Xiaomi ecological chain. "When Xiaomi has a meeting with us, he often reminds us to do the basic idea first, that is, you should do the’ single item explosion’ first, and don’t consider too many other things at first." Yan Jin, general manager of TS glasses, told CBN Weekly that Xiaomi’s biggest advice to eco-chain companies is that the first product must "break through", that is, it will quickly occupy the market through low prices, leaving competitors’ products with little room for survival.

  According to Xiaomi’s product positioning suggestion, the first product of TS glasses is made into sunglasses without offline optometry, and the price is set at 199 yuan, because according to Xiaomi’s online business experience, "once the customer’s unit price exceeds 200 yuan, the sales volume will drop by 70%". In the procurement process, Xiaomi added TS glasses to the joint procurement list that needs to purchase silicone just like mobile phones and bracelets, which made this sunglasses match the suppliers of high-end competing products in the market from the beginning, and the cost was lower than the other party. Because of the sales platform provided by Xiaomi, the first production order, TS glasses opened the quantity to the order of 100,000 pairs.

  Shenzhen Yunmi’s first water purifier is also such a process. It learns from Xiaomi to re-examine all links in the supply chain, cut off those parts that can be "cost down" and improve those designs with poor experience. In the end, it changed the assembled waterway in the traditional water purifier into an integrated waterway, which not only solved the problem of easy water leakage of the assembled waterway, but also reduced the injection cost through the large-scale procurement of Xiaomi platform. In the water purifier market with an average price of about 5,000 yuan, Yunmi manufactured a product with a price of 1,999 yuan for Xiaomi platform.

  These companies and products began to prepare in 2013. When Xiaomi House opened its offline store in 2016, goods were available for sale immediately. After that, it is difficult to empty the shelves of the store under the rice noodle.

  But not all products are as easy to re-examine the cost and design as mobile phones. "Some products have natural inventory turnover problems, such as clothing, as well as seasonal and fashion trends. No matter how efficient I am, it is impossible to guarantee that it is like a fan (long-term sales), then its cost-effective gross profit margin must be greater than that of a fan." A founder of an eco-chain enterprise who did not want to disclose his identity told China Business News.

  Even the little ants who produce cameras can’t do this. "We said that you should quickly penetrate the market with lower price and faster reaction speed, but the other party did not follow our logic, and its pricing was very expensive. In this case, it is equivalent to not breaking through. It should have sold two or three billion yuan a year, but now it is still hovering over hundreds of millions. " Liu De, co-founder of Xiaomi, who was in charge of the eco-chain business, said in an interview with China Business News in November 2016.

  According to the investment agreement, Xiaomi will customize some products in these companies by means of project establishment, and the relevant person in charge of Xiaomi’s eco-chain products will participate in the project establishment. If they are products of eco-chain companies’ own brands, they will have more autonomy. That is to say, if you choose to sell in Xiaomi channel and make "Mijia" branded products, you should follow Xiaomi’s 5% profit margin setting. Products that are not sold through Xiaomi channel need to set up another brand. Eco-chain companies can freely set prices, but in principle, they should still be consistent with Xiaomi’s values of "low profit margin", at least there should be obvious differences in profit margin with products of the same quality in the same industry.

  With this "right", these companies almost unanimously chose to set up their own brands with high-end positioning and higher profit margins outside Xiaomi platform. The manager of Yunmi Guangzhou Zhengjia Plaza Store told CBN Weekly that Yunmi developed a water purifier with a price of 4,999 yuan in addition to the 1,999 yuan water purifier customized by Xiaomi. The two products use similar water purification technology, but different materials are used in the fuselage consumables and carbon core and other water purification consumables-in fact, this is a return to the traditional mode of marketing-driven and relying on layer-by-layer agents to enhance market share.

  "We feel that (ecological chain) must be good for Xiaomi, and whether it is good for Xiaomi Ecological Chain Company depends on their own nature." Hans tung said. Ggv capital finally invested in four Xiaomi Eco-chain companies, including Pure Rice, Smart Rice, Purple Rice and Jiayi Lianchuang, which make rice cookers, humidifiers, mobile power supplies and headphones respectively. Of these four companies, only Zimi has extended its business from mobile power supply to "battery expert", and other companies have not jumped out of the "single product victory" stage.

  The supply chain built by Xiaomi from the beginning of investment to the shelf of products is bigger and more difficult to manage effectively than it originally imagined, but it is a step that Xiaomi has to take.

  Eco-chain companies provide diversified hardware, which is just connected with Xiaomi’s "offline store" strategy. Their common goal is to help Xiaomi continue to expand the number of users. If these products have the attribute of "artificial intelligence", they will eventually be in the Internet service level. Let Xiaomi and Eco-chain companies get more room to realize.

  # Self-help and the future #

  After the large-scale expansion of offline channels and investment in eco-chain companies, Xiaomi’s mobile phone sales, total revenue and user base all rebounded or improved in 2017.

  Xiaomi’s financial report in the third quarter of this year showed that the monthly active users of MIUI system exceeded 224 million. Through the sales of eco-chain products, Xiaomi has won more new customers of non-Xiaomi mobile phone users. According to the latest data in the third quarterly report, there are about 132 million devices (excluding mobile phones and laptops) connected to Xiaomi IoT platform, and the monthly active users of AI intelligent voice assistant "Little Love Classmate" as the center of a new generation of IoT are more than 34 million. In addition to users of Xiaomi mobile phones, a large proportion of these people are iOS users.

  In terms of real value, these new users are more users who contribute "activated devices" to Xiaomi. In the future, these activated devices may be able to string together more complete behavior data of users. But the time it takes is unpredictable. "Due to multi-category, multi-modality and even cross-industry reasons, the IoT side needs mobile phone companies to have strong resource integration, standard collaboration, investment layout and long-term investment capabilities while increasing the market share of mobile phones, in order to achieve market position in the IoT field." Gao Bin, director of communication and technology research at Nielsen, said.

  Even if the profit of Internet service level is still a relatively distant dream, Xiaomi has now exchanged income from the "new retail" section of his business model by providing sales platform services for these eco-chain enterprises. An operator of Mijia App revealed to CBN Weekly that half of the gross profit of the eco-chain products sold by Xiaomi’s own channels belongs to Xiaomi. "Sometimes, for high projects, Xiaomi can still make 60% of the gross profit.". Xiaomi is still an absolutely strong Party A in this cooperation.

  It seems that the company is getting back on track. But Zhang Yong’s confidence in the company didn’t come back. "My boss continues to tell me how many hundred million yuan the revenue task of the whole project team is, and how much my group should share … In short, we are talking about numbers." Zhang Yong said, the title is OKR.

  Lei Jun is actually well aware of the problems facing the company. After completing the listing on the Hong Kong Stock Exchange on July 9, Lei Jun began to carry out management changes to the company, with the purpose of operating Xiaomi’s various Internet businesses more finely and ensuring a balance between commercialization and user experience.

  First, on July 23rd, Xiaomi appointed Yan Kesheng, former vice president of the mobile phone department, as the vice president of the group and concurrently served as the chairman of the quality committee of the group. Yan Kesheng is Xiaomi’s No.53 employee. He is internally evaluated as "very straightforward" and previously worked in Motorola’s mobile phone research and development department. The new appointment will expand Yan Kesheng’s authority from the quality management of hardware such as mobile phones to the user experience at the Internet service level. This role is said to be "and while one man guards it", whose duty is to try to reduce the erosion and harm of Xiaomi’s commercialization to the user experience.

  Then, on September 22nd, Xiaomi announced "the biggest organizational structure change since the establishment of the company": the organization department and the staff department of the group were newly established, and the original MIUI department and the mutual entertainment department were split into four Internet business departments, focusing on MIUI experience, application stores, information, videos, etc. MIUI Experience Department no longer undertakes the responsibility of realizing the Internet, but is only responsible for "doing things right". Applications stores, information, videos and other businesses involving the realization of the Internet directly report to Lei Jun..

  Before leaving his job, Zhang Yong knew that Xiaomi had to make greater structural adjustments to MIUI. The preliminary brewing of this adjustment began even in the first half of this year. He agrees that this round of reform is Xiaomi’s hope, at least the general direction is right. "In the past, the internal roots were intertwined, but now it has finally loosened, and the business line will become clearer." But in the end he chose to leave. "Some problems can’t be solved by changes at the architectural level." Zhang Yong said.

  Chen Yanning, who only joined Xiaomi in 2017, also expressed the confusion of the so-called participants like Zhang Yong. "The mobile phone itself is not profitable, and the sales (retail channels) are not very high, then MIUI becomes a profit center." He told China Business News.

  Both Chen Yanyu and Zhang Yong think that if we give them a better environment for product research and development, so that they can bear less pressure of commercialization, focus more on making the product itself better, develop products with more long-term value, and even make more explosive applications that are welcomed by users all over the network, Xiaomi’s imagination of "realizing the Internet" could have been larger.

  In addition to MIUI system, Xiaomi has also developed many applications, such as reading software, instant messaging software Mi Chat, information software Xiaomi Info, and Xiaomi calculator, games, etc. Among them, Mi Chat was born earlier than WeChat, but among these applications, only Xiaomi calculator can be regarded as a cross-platform product. "First of all, you have to cross the defense between mobile phone manufacturers. Secondly, for example, to do information applications, you have to do it with the volume of today’s headlines. This Internet model can be successful." Chen Yanning said that the Internet application market is no less competitive than the mobile phone market.

  Among the 200 million users of Xiaomi, nearly 70% hold Redmi series mobile phones with a unit price below 2,000 yuan, and most of them are men. They may be active payers of mobile games, but these users have limited willingness to pay for more potential content such as e-commerce, reading, film and television. Half a month ago, Xiaomi won the brand authorization of Meitu’s mobile phone business, also to increase some female users.

  Xiaomi’s employees are envious of Apple’s healthier and more comfortable model. Under the premise of high gross profit of the hardware itself, in the environment of iOS, which naturally has a better payment order, the software layer can perform the mission of "continuously improving the user experience" with more peace of mind.

  But Lei Jun never regarded Apple as Xiaomi’s benchmarking company. He is very diligent and thinks he has the ability to make a model according to his own understanding of the market.

  Until he left Xiaomi, Zhang Yong said that he still agreed with Lei Jun’s ideas, and he didn’t feel that Lei Jun was insincere every time he talked about his ideals. In his view, the management problem exposed by Xiaomi at this stage is actually that the people above have a good idea. When it reaches the middle layer, there will always be some benefits delivery or personnel problems, which will lead to the final deformation in execution.

  "This situation has become very serious since the listing of Xiaomi was put on the agenda. There are more and more internal things that can’t be said directly, you know and I know, but it just can’t be said directly. I don’t know why, it’s strange, for example, when something is not done well, you can’t say it directly. "

  (At the request of the interviewee, Zhang Yong and Chen Yanyu are pseudonyms. )

More cute and better to open, Wuling Hongguang MINI EV third generation listed in macaroon.

In 2020, with the listing of Wuling Hongguang MINI EV, it quickly exploded the mini-car electric vehicle market with high cost performance, and was called "people’s scooter", which was favored by consumers. However, with the development of the times, the existing product forms can obviously not meet the increasingly stringent car demand of consumers. As the saying goes, "Wuling will build whatever the people need." Wuling has been listening to the voices of millions of users and continuously exploring their pain points in the process of using cars. Based on this, the car system ushered in a new upgrade, and the third generation macaroon of Hongguang MINI EV (hereinafter referred to as the third generation macaroon) was launched. The new car is a 215km long-life version with an official guide price of 46,800 yuan.

Then, can the rejuvenated and upgraded third-generation macaroon still sit firmly on the throne of "global leader in small electric vehicles"? As a "people’s scooter", what surprises will it bring to consumers and fans? Let’s take a look together today!

Modeling remains kawaii

Compared with the previous generation of macaroon, the appearance of the third generation of macaroon has been greatly upgraded, and the whole looks more cute. Among them, the front face is replaced with inductive halo LED headlights, plus a very Q-cute contrast front bumper and exquisite retro electroplating rings, which makes its appearance more exquisite; From the side, the petal-shaped hub cover and the smiling MACARON side logo highlight the fashion trend; The cute circular design factor is also added to the tail, which echoes the front face design. The circular LED taillight design makes the whole car more lovely. Secondly, the third-generation macaroon also added a roof rack intimately, so that users can add a roof trunk in the later period without worry, expand more storage space and ensure worry-free travel.

In terms of appearance color, the car body color of the third-generation macaroon has also been upgraded from 4 kinds in the old macaroon to 5 kinds, namely light mans yellow, avocado green, white peach powder, iris blue and milk apricot coffee. Coupled with the contrast color matching of the white roof, the overall look and feel is younger than that of the old macaroon.

In terms of body size, the length, width and height of the third-generation macaroon are 3064/1493/1629 mm and the wheelbase is 2010 mm. As a reference, the length, width and height of the old macaroon are 2920/1493/1621 mm and the wheelbase is 1940 mm. It can be seen that the third-generation macaroon has a longer body and a longer wheelbase, which will bring more spacious driving for users. At the same time, the wheelbase is longer, and the trunk volume of the third-generation macaroon (after the rear seats are put down) is also increased from the old 650L to 734L, further enhancing the loading capacity of the whole vehicle.

Comfort upgrade

In addition to the kawaii appearance and spacious space, the comfort of the third generation macaroon has also been significantly improved.

First of all, it is the seat that is in frequent contact with us every day. The third-generation macaroon has a newly designed ergonomic seat, and its sitting height is 20mm lower than that of the old macaroon, which is more comfortable to ride; The cushion is thicker and fuller, and has better support for the contact parts of the human body; The contact area of the backrest of the third generation macaroon also increased by 44%, and the contact area of the seat cushion increased by 19%, so that it has a super-large back contact area of 86000mm2, and the average pressure of the seat has decreased by 25%, and the maximum pressure has also decreased by 12%, ensuring that the drivers and passengers have a higher average contact area of the seat, further improving the driving comfort and the sense of seat wrapping, and no longer having the feeling of a small bench.

Secondly, an 8-inch central control screen and multi-function steering wheel have been added in the third-generation macaroon, which has built-in richer entertainment functions, effectively improving the convenience and pleasure of drivers and passengers.

The third-generation macaroon equipped with high-power speed temperature regulating air conditioner has an air output of 320 m3/h h. Compared with the old camaron, its refrigeration efficiency is improved by 14%, which not only allows users to feel the coolness in summer in the scorching sun, but also effectively improves the electric energy utilization rate of the whole vehicle, thus improving the power consumption level of the whole vehicle. Moreover, the third-generation macaroon has also optimized the motor and reducer, low-speed warning tone, compressor and other aspects, so that the NVH performance in its car has reached the leading level in the same class, effectively making up for the lack of driving quietness of micro electric vehicles and providing users with good ride comfort.

At the same time, the hand brake strength of the third-generation macaroon has also been reduced. When the vehicle is fully loaded, the hand brake strength of the third-generation is reduced by 36% compared with that of the old macaroon. For most female drivers, it can be stopped calmly. And its newly upgraded crawling function allows users to move forward on low-speed and congested roads without stepping on the accelerator. When reversing, you only need to step on the brake pedal without switching the pedal back and forth, which effectively improves the driving safety, at the same time, it can effectively avoid the problem of jitter caused by the low speed of the motor and improve the driving comfort.

Of course, the improvement of comfort is also reflected in the chassis suspension of the third generation macaroon, which adopts a brand-new front lower arm structure and bushing structure, and through Wuling’s excellent chassis adjustment technology, the front and rear suspensions can be moderately soft and hard, and the vibration isolation of the chassis has been significantly improved, achieving the best balance between comfort and stability.

It’s safer to use a car

As a micro electric vehicle, safety is also crucial, and as the "Wuling of the people", it will certainly be considerate for users. The third-generation macaroon adopted a ring cage body design, with high-strength steel accounting for 60%. The whole vehicle used 1500MPa hot-formed steel in eight places, reaching the leading level of the same level. At the same time, the whole vehicle passed the test of 82 collision conditions such as collision, column collision, side collision, turn collision and rollover, and the whole scene was accurately verified. After the collision, the high-voltage electricity will be automatically cut off, and the accident can be effectively avoided by matching with the main and passenger airbags.

In terms of battery safety, users can rest assured that Wuling Hongguang MINIEV has a base of over one million users since its listing, and achieved a proud achievement of "one million zero spontaneous combustion". Therefore, there is no doubt about the battery safety of the third generation macaroon. Five-fold battery protection, reaching the highest dustproof and waterproof IP68 level of electric vehicle parts, coupled with the lifetime warranty of Sanpower, ensures the safety of users’ travel and the quality of the whole vehicle. In addition, the third-generation macaroon can also monitor the status of vehicles in the cloud, which will actively remind users of the abnormal status of vehicles, such as the door is not closed, the voltage of the charging grid fluctuates, the hand brake is not applied, and the power is severely lost. And through 24-hour online active service, we can provide users with solutions quickly. In addition, Wuling has more than 2,800 sales and service outlets all over the country, which can provide users with strong after-sales service support, so in the after-sales service area, users can really worry-free about using cars.

Power life is more powerful.

The third-generation macaroon also has an update focus, that is, it provides a 215km endurance version. If the commuting distance is not very long, it can run for ten days at a time. Therefore, users can effectively reduce the charging frequency in their daily commuting, thus saving more time costs. At the same time, in order to give users a more solid endurance, the third-generation macaroon also recalibrated and optimized the three-electric system, which increased its energy recovery rate by 8% and further improved the utilization rate of electric energy. The third-generation macaroon also carried out the lightweight design of the car body, which made the curb weight of the 215km version only 777kg, and the lightweight level reached the same level.

Not only that, the third-generation macaroon also optimized the wind resistance of the car body, optimized the shapes of headlights, front face and rear bumper bottom, and added the design of the front airbag dam, which further improved the aerodynamic performance of the car body and achieved the effect of reducing the wind resistance coefficient. With the help of low-drag calipers, the power consumption of the third-generation macaroon 215km version is only 9kWh per 100 kilometers, and the use cost of one kilometer is only about 5 cents, achieving a battery life of 12.4km with 1 kWh.

In terms of charging efficiency, the newly added 215km battery life version also supports 15kW DC fast charging, which can charge the power from 30% to 80% in just 35 minutes, and the slow charging power is also improved, from the previous 8 hours (170km version) to the shortest 5 hours at the same level, thus effectively shortening the charging time and improving the charging efficiency. Even users without fast charging conditions can complete charging in a short time. Wuling also provides users with a "one-stop" charging installation service. It has all self-developed intelligent and safe charging products, including 2.2kW safety sockets, 3.5kW/7kW small charging piles and other products, covering various charging scenarios, and has more than 10,000 professional technicians to serve users and meet the needs of customers for charging equipment installation and maintenance. It is worth mentioning that the third-generation macaroon also has a very intimate function, that is, it also supports intelligent battery charging, effectively avoiding the trouble that the small battery can’t be started because of power loss.

Che Shu concluded:

To sum up, we can see that the third-generation macaroon has been fully upgraded in appearance, interior, safety, comfort and endurance configuration, so that its product strength has been advanced again. At this point, we also have reason to believe that the third-generation macaroon is bound to have a surprising market performance in the next micro-electric vehicle market, and for consumers, the third-generation macaroon is undoubtedly the best choice in the same category.

Just after the Mid-Autumn Festival, the National Day is approaching-the mass consumer market is still hot.

  Just after the Mid-Autumn Festival, the "Eleventh" Golden Week followed. As in the past, the consumer market is still hot in this double festival, and marketing ideas are frequently new. However, unlike the past, traditional food consumption is returning to its original meaning, and the e-commerce platform of mass consumption channel is pursuing "fast" and "truth" at the same time, and personalized travel has increasingly become the first choice of many families … … Please follow the reporter to see this "two-festival" mass consumer market — —

  Diet: Returning to Consumption Rationality

  Compared with previous years, this year’s holiday food market has lost the "sky-high price" gimmick and is constantly moving towards rationality.

  Before the Mid-Autumn Festival, the reporter visited many supermarkets and stores in Beijing and found that the mooncakes of traditional time-honored brands such as Beijing Daoxiang Village, Guangzhou Restaurant and Wufangzhai were the most eye-catching, with prices ranging from 50 yuan to 300 yuan. Among them, the traditional mooncakes with simple packaging, such as bean paste, coconut paste and five kernels, have regained public love. Many customers said that they mainly buy moon cakes at home or give them to relatives and friends, so they pay more attention to cost performance, and the categories are mainly low-sugar and low-calorie old traditional tastes.

  Some mooncake brand stores and baking shops reduced the sales of over-packaged mooncakes, and began to approach consumers actively, offering mooncake baking courses and inviting consumers to interact with pastry chefs. In Chaoyang Joy City, Xizhimen Kaide MALL, and oriental ginza Lane, many DIY bakery shops have advertised courses such as "Flowing Moon Cake" and "Frozen Moon Cake", with prices ranging from 128 yuan to 388 yuan.

  Liu Meiting, a Beijing mother who has been on business all the year round, decided to take her 5-year-old daughter to a bakery to make moon cakes this year. She told reporters that the moon cakes made by herself are cheaper than those sold in shopping malls because of saving the time cost of baking and making fillings more easily. Making moon cakes by yourself not only increases the opportunities for parent-child interaction, but also shows sincerity in giving them away.

  "Now moon cakes are returning to the original meaning of reunion, and the utilitarian exchange function has been diluted." Liu Meiting feels that this makes the cultural significance of family reunion and happiness carried by the Mid-Autumn Festival more "original".

  In addition to the hot moon cake market, Mid-Autumn Festival and National Day are also traditional food and beverage consumption seasons. During the two festivals this year, a series of food promotion activities in various places continued to be carried out. In Beijing, the International Western Food Festival, the Mid-Autumn International Food Festival and the Shunyi Flower Port Chrysanthemum Light and Food Festival of the 2018 Beijing International Food Festival have been opened one after another. In Zhuhai, Doumen Food Festival will be officially launched on October 1st. In Changsha, the International Food Expo introduced all kinds of delicious food, which attracted many "foodies".

  At the same time, some consumers choose to look for traditional memories in time-honored restaurants. During the Mid-Autumn Festival, some catering enterprises in Beijing launched special family dishes with the theme of "reunion", which were both homely and affordable, and were well received by the market. On September 24th, the Mid-Autumn Festival, consumers who went to old restaurants such as Donglaishun, Cheap Square and Zhimeilou had a long queue. "During the three-day Mid-Autumn Festival holiday, the box has already been fully booked, and customers started booking a month ago." Manager Li of Taoranting Store in Zhimeilou introduced.

  According to the statistics of Beijing Municipal Commission of Commerce, during the Mid-Autumn Festival, mass catering was sought after by the public, and the turnover of Meizhou Dongpo Restaurant and Jindingxuan increased by more than 10% year-on-year. The turnover of time-honored catering enterprises such as Quyuan Restaurant and Ma Kai Restaurant increased by more than 5% year-on-year.

  Online shopping: both fast and true

  Using big data, artificial intelligence and other technical means to upgrade the production, circulation and sales of goods, and deeply integrate online services, offline experiences and modern logistics are the new trends of this year’s "Double Festival".

  Among them, the marketing of Yangcheng Lake hairy crabs is "going into the lake from heaven", and the Internet technology is fully applied. Although the "Opening Lake" time announced by Yangcheng Lake hairy crabs this year is September 21st, the related "pre-sale coupons" and "subscription coupons" have already been on sale.

  According to statistics released by Tmall, on September 9 alone, the platform traded 3.9 million hairy crabs. Shanghai, Beijing, Hangzhou, Guangzhou and Shenzhen are in the forefront of consumption. "Crab powder" born in 1984-1993 is the mainstream, "eating" 51% of the share.

  "Fast" is the key word of hairy crab marketing this year. In order to win this "fresh-keeping war", several major e-commerce platforms have tried their best to innovate logistics distribution methods in an effort to "deliver directly" and "arrive immediately". JD.COM Fresh uses drones to deliver fresh crabs for the first time in the industry, and it can deliver freshly caught crabs within 48 hours in nearly 300 cities across the country, among which consumers in more than 190 cities can receive live crabs within 24 hours. Alibaba announced that from September 26th, consumers in Beijing, Shanghai, Guangzhou and Shenzhen can enjoy the "one-hour delivery" service after placing orders at Tmall Supermarket, and so on.

  Xue Cheng, a "senior foodie" who lives in Guanganmenwai Street, Beijing, ordered a delivery voucher for Yangcheng Lake hairy crabs worth 1188 yuan on a shopping website early. It took less than 24 hours from placing an order to receiving the goods. "When I got the courier, 12 hairy crabs were still alive and kicking, so fresh."

  Xue Cheng told reporters that while pursuing "fast", this year’s hairy crab e-commerce has put more emphasis on "genuine goods" and "quality and quantity". Some merchants have docked blockchain technology and supported the traceability of hairy crab products to dispel consumers’ concerns about "bathing crabs" and "branded crabs". "As long as you take out your mobile phone and scan the anti-counterfeiting label at the seal of the outer packaging box, you can get a lot of information such as the place of origin, growth environment, quality inspection report, fishing date and so on." Xue Cheng said.

  There are endless promotion methods, not only Yangcheng Lake hairy crabs. During the "Double Festival" this year, all localities actively innovated marketing methods around the demand for consumption upgrading. A number of e-commerce platforms integrate modern technological elements such as scene shopping, experiential shopping and live video broadcasting, and launch activities such as shared consumption and online and offline sharing discounts to attract consumers’ attention. The signs of online retail driving consumption upgrading are becoming more and more obvious.

  Travel: more personalized

  Since ancient times, autumn has been sad and lonely, and I say autumn is better than spring. For people who like to travel, this year’s Golden Week is a veritable "spell holiday week". The spell holiday strategy of "please take 6 breaks and 16 breaks" and "please take 5 breaks and 14 breaks" has made many office workers eager to move as early as a few months ago.

  Many online travel platforms have predicted that this year’s National Day holiday will usher in a new round of long-distance travel boom. Ctrip predicts that the number of outbound tourists in China will reach 7 million during the National Day holiday this year, accounting for about 5% of the outbound tourists in the whole year. Among them, 56% tourists will choose long-distance tours for more than one week, such as Europe, Eastern Europe, the United States, Canada, Australia and New Zealand.

  According to the statistics of Mama Donkey, since the beginning of July this year, China has entered the growth period of long-distance outbound tour products for the National Day, and August is the peak of domestic long-distance tour bookings, and Zhou Bianyou bookings have increased substantially in September. Beijing, Sanya, Xiamen, Lijiang, Xi ‘an, Chengdu and Guiyang have become popular cities for long-distance travel in China. Japanese, Singaporean, Vietnamese, Thai, China and Hongkong are among the top destinations for outbound travel.

  Judging from the crowd of tourists, the proportion of orders for two to three people to travel exceeds 70%, with one big and one small, two big and one small becoming the mainstream, and "taking the baby to travel" has become the new normal of the National Day holiday. Among them, Disneyland, Chimelong Happy World, Haichang Polar Aquarium, Beijing Zoo and chengdu research base of giant panda are favored by parents and family tourists.

  According to the forecast report released by Gaode Map, since the Mid-Autumn Festival is separated from the National Day by 6 working days, it is expected that there will be several small travel peaks, and the greater travel demand is still concentrated during the National Day. October 3 rd is the first choice for peak travel.

  It is worth mentioning that with the increasing experience of tourists, the tourism income has gradually increased. The demand for personalized travel is gradually increasing. Compared with group travel, free travel is increasingly favored. Especially for young people, they care more about the quality, depth and customization of travel. In addition to traveling, the importance of food, shelter, transportation, shopping and entertainment in tourism has been continuously strengthened.

  Of course, it is inevitable to book a hotel when traveling on holidays and planning ahead of time. Many consumers are used to booking rooms online, but while enjoying convenience, disputes sometimes occur. In this regard, China Consumers Association reminds consumers that after booking online, it is best to confirm directly with the reserved hotel phone number before they can travel with confidence. At the same time, it is suggested that consumers should pay attention to the decoration of the hotel when booking the hotel, and try to avoid choosing to stay in the newly renovated hotel in case the decoration pollution is too heavy to make it impossible to stay. (Economic Daily China Economic Net reporter Li Hualin)

"Embroidery Spring Knife" Exposes "The Ultimate Battle" Zhang Zhen and Nie Yuan Fight for Life and Death

    Produced by famous producer Zhang Jiazhen and directed by mainland young director Lu Yang, Zhang Zhen, Liu Shishi, Wang Qianyuan, Li Dongxue, Nie Yuan, Zhu Dan, Zhou Yiwei, Jin Shijie, Ye Qing, Zhao Lixin and many other powerful and popular actors starring, known as the most passionate movie of 2014, and the only romantic martial arts masterpiece in the summer will be released nationwide on August 7. Today, the film released stills of "The Ultimate Battle". In the stills, Zhang Zhen, Nie Yuan, and Zhou Yiwei are fighting for their lives on the grassland, and the war is in full swing. According to director Lu Yang, Zhang Zhen and Nie Yuan encountered acclimatization when filming this scene, but they still insisted on filming and were very dedicated.

    The plot of the romantic martial arts giant "Embroidery Spring Knife" is quite tortuous. The three brothers of Jinyi Wei, played by Zhang Zhen, Wang Qianyuan and Li Dongxue, fall into the "Rashengmen" of life and death because of a secret order from Nie Yuan, the governor of the East Factory, and become "a group of ants that can be trampled to death at any time" as the villain Nie Yuan said. But what he never expected was that it was these "ants" who unyielded to fight against fate. The stills exposed this time are the stills of Shen Lian, played by Zhang Zhen, Ding Xiu, played by Zhou Yiwei, and Zhao Jingzhong, played by the villain Nie Yuan, and his henchmen in the grassland.

    In the stills, Zhang Zhen, who took off his flying fish suit, was dressed as a hunter, holding a sharp-edged embroidered spring knife, and fighting with Nie Yuan, who had shaved his head and left a small whip. At this time, Zhang Zhen had a murderous look on his face, and the embroidered spring knife in his hand went straight to Nie Yuan’s key points, while the big villain Nie Yuan was full of violence, and his fierce attacks were continuous, and he stabbed Zhang Zhen in the shoulder with a rifle. During the battle between the two, the swordsman wielded long knives around him, and fought the impact of dozens of cavalry alone on the prairie. The tragic shape of the blood splattered all over his body made people couldn’t bear to look directly.

    Director Lu Yang said that although the final presentation of "The Ultimate Battle" was very good, it was also very "tragic" at the time of filming. Because the crew went to Inner Mongolia to shoot this scene just in time for the beginning of autumn, the whole team suffered from vomiting and diarrhea because of the lack of acclimatization. "The serious thing is that when they leave work in the morning, they have to go to the hospital to make a hanging bottle, and then go to the team to work and change another colleague to go to the hospital." Since the filming was coming to an end at that time, the whole crew was insisting on filming the play well. Although the stars Zhang Zhen and Nie Yuan were also having a tummy, they still insisted on filming the play every day, and Zhang Zhen was even more optimistic. Every morning, he would jokingly ask people "Did you pull it today?". The atmosphere of the whole crew was still very relaxed and happy.

Speeding up the construction of western talent center and innovation highland Chongqing international talent exchange conference was held

  From December 16th to 17th, Chongqing International Talent Exchange Conference was held in Chongqing. Important guests and experts from 42 countries, regions and international organizations participated in the grand event. At the closing ceremony, talents and projects in Chongqing were collectively signed. According to statistics, this year’s conference introduced 2954 talents and 206 projects.


The signing site of Chongqing International Talent Exchange Conference. Photo courtesy of the organizer

  Academicians and experts offer suggestions and suggestions around talent construction.

  "At present, the construction of a modern new Chongqing is in a critical period, which requires the active participation of talents and strong intellectual support." Yuan Jiajun, secretary of the Chongqing Municipal Party Committee, said in his speech at the opening ceremony, "We have vigorously implemented the strategy of scientific and technological innovation and strengthening the city with talents, cultivated and introduced all kinds of talents in an all-round way, and accelerated the construction of the western talent center and innovative highland."

  Up to now, Chongqing’s total talent resources exceed 6.3 million people, and its talent density ranks first in the west. There are 105 national science and technology innovation platforms, and 69 disciplines have entered the top 1% of ESI (Basic Scientific Indicators Database) in the world.

  What kind of talents are needed in the new round of scientific and technological revolution and industrial transformation, and how to cultivate and gather talents?

  "The major technological infrastructure is ‘ The heavy weapon of the country ’ It has the unique advantages of cultivating, condensing talents and promoting international scientific and technological cooperation. " Bai Chunli, an academician of the China Academy of Sciences, said that he made a statistic and found that 30 of the Nobel Prize in Physics since 1951 were obviously related to major scientific and technological infrastructure, accounting for 48% of the prize-winning proportion. The major scientific and technological infrastructure is also an important platform for international scientific and technological cooperation and the implementation of international science plans. At present, China is in a critical period of accelerating the realization of high-level scientific and technological self-reliance and building a world-class scientific and technological power, and talents are the first resource.

  Bai Chunli said: "We must give full play to the unique role of the cradle of major scientific and technological infrastructure talents, so that these high-level scientific research platforms can continuously feed back the cultivation of talents and continuously improve the independent training ability of basic research talents."

  "Since the reform and opening up, the overall development trend and scale of talents in China are very good. The problem we are facing now is that there are many general talents and many strong talents, but the more we go up, the less top talents there are. " Shi Yigong, academician of China Academy of Sciences and president of West Lake University, put forward three suggestions on how to maintain the leading position of top talents. The first is long-term trust and stable support; Secondly, attach importance to young talents and support young people; Third, open cooperation, diversification will bring innovation drive.

  "I chose to join Changan Automobile because Changan Automobile has strong scientific and technological innovation. I chose to come to Chongqing Liangjiang New District because it has a solid industrial base, a vast market space and a high degree of openness. " Klaus Chijola, vice president of Chongqing Changan Automobile Company, mentioned the reason why he became attached to Chongqing in his keynote speech. He introduced that with the increasing globalization trend, Changan Design Center, as an important part of Changan Automobile, has formed an international professional layout. At the same time, Changan Automobile continuously integrates excellent human resources, promotes excellent product design, and strives to build a new global strategic partnership.

  Promote the talent chain and empower the industrial chain.

  This year, Chongqing proposed to build the strategic layout of "416" scientific and technological innovation and the construction of "33618" modern manufacturing cluster system, closely following the layout of talent chains in key industrial chains, and Chongqing played a "combination boxing" to attract outstanding talents to innovate and start businesses in Chongqing.

  At the opening ceremony, Chongqing’s scientific and technological research project "Revealing the List" was released, with a total of 28 projects covering intelligent networked new energy vehicles, advanced materials, intelligent equipment and other fields, with a list amount of 221 million yuan. Highlight the needs of the industry and the ability of innovation, and set up a high-level research team by giving play to the role of leading talents as "head geese" to concentrate on collaborative research.

  "Chongqing’s good talent base and scientific research advantages are important reasons for attracting our team to participate in this competition." Liang Feng, the winner of the "Xingyu Cup" International Innovation and Entrepreneurship Project Competition, "Research and Development of Multi-gene Combination Therapy for Anti-tumor and Anti-vaccine Based on MRNA Platform", said that he was going to set the research and development and manufacturing center of anti-tumor vaccine project in Chongqing. In this competition, a total of 1,369 outstanding talents competed with innovative and entrepreneurial projects, and 1,069 household units launched 19,000 positions to attract talents.

  At the closing ceremony, talents and projects were introduced for centralized signing cooperation. Of the 2,954 talents introduced by this year’s conference, 1,637 were involved in the "33,618" modern manufacturing cluster system, accounting for 55.42%; Among the 206 imported projects, the top three imported projects are manufacturing, information transmission, software and information technology services, scientific research and technical services.

  This time, a series of policies, such as the digital platform for talent work in Chongqing, the new Chongqing talent loan and the new Chongqing talent insurance, were released to facilitate the development of talents.

  In the next step, Chongqing will further implement the strategy of scientific and technological innovation and strengthening the city with talents, improve the overall intelligence, talent concentration, strategic support, policy competitiveness and ecological conservation in an all-round way, and build a platform and create opportunities for all kinds of talents.

(Editor: Han Mengchen)