Just after the Mid-Autumn Festival, the "Eleventh" Golden Week followed. As in the past, the consumer market is still hot in this double festival, and marketing ideas are frequently new. However, unlike the past, traditional food consumption is returning to its original meaning, and the e-commerce platform of mass consumption channel is pursuing "fast" and "truth" at the same time, and personalized travel has increasingly become the first choice of many families … … Please follow the reporter to see this "two-festival" mass consumer market — —

　　Diet: Returning to Consumption Rationality

　　Compared with previous years, this year’s holiday food market has lost the "sky-high price" gimmick and is constantly moving towards rationality.

　　Before the Mid-Autumn Festival, the reporter visited many supermarkets and stores in Beijing and found that the mooncakes of traditional time-honored brands such as Beijing Daoxiang Village, Guangzhou Restaurant and Wufangzhai were the most eye-catching, with prices ranging from 50 yuan to 300 yuan. Among them, the traditional mooncakes with simple packaging, such as bean paste, coconut paste and five kernels, have regained public love. Many customers said that they mainly buy moon cakes at home or give them to relatives and friends, so they pay more attention to cost performance, and the categories are mainly low-sugar and low-calorie old traditional tastes.

　　Some mooncake brand stores and baking shops reduced the sales of over-packaged mooncakes, and began to approach consumers actively, offering mooncake baking courses and inviting consumers to interact with pastry chefs. In Chaoyang Joy City, Xizhimen Kaide MALL, and oriental ginza Lane, many DIY bakery shops have advertised courses such as "Flowing Moon Cake" and "Frozen Moon Cake", with prices ranging from 128 yuan to 388 yuan.

　　Liu Meiting, a Beijing mother who has been on business all the year round, decided to take her 5-year-old daughter to a bakery to make moon cakes this year. She told reporters that the moon cakes made by herself are cheaper than those sold in shopping malls because of saving the time cost of baking and making fillings more easily. Making moon cakes by yourself not only increases the opportunities for parent-child interaction, but also shows sincerity in giving them away.

　　"Now moon cakes are returning to the original meaning of reunion, and the utilitarian exchange function has been diluted." Liu Meiting feels that this makes the cultural significance of family reunion and happiness carried by the Mid-Autumn Festival more "original".

　　In addition to the hot moon cake market, Mid-Autumn Festival and National Day are also traditional food and beverage consumption seasons. During the two festivals this year, a series of food promotion activities in various places continued to be carried out. In Beijing, the International Western Food Festival, the Mid-Autumn International Food Festival and the Shunyi Flower Port Chrysanthemum Light and Food Festival of the 2018 Beijing International Food Festival have been opened one after another. In Zhuhai, Doumen Food Festival will be officially launched on October 1st. In Changsha, the International Food Expo introduced all kinds of delicious food, which attracted many "foodies".

　　At the same time, some consumers choose to look for traditional memories in time-honored restaurants. During the Mid-Autumn Festival, some catering enterprises in Beijing launched special family dishes with the theme of "reunion", which were both homely and affordable, and were well received by the market. On September 24th, the Mid-Autumn Festival, consumers who went to old restaurants such as Donglaishun, Cheap Square and Zhimeilou had a long queue. "During the three-day Mid-Autumn Festival holiday, the box has already been fully booked, and customers started booking a month ago." Manager Li of Taoranting Store in Zhimeilou introduced.

　　According to the statistics of Beijing Municipal Commission of Commerce, during the Mid-Autumn Festival, mass catering was sought after by the public, and the turnover of Meizhou Dongpo Restaurant and Jindingxuan increased by more than 10% year-on-year. The turnover of time-honored catering enterprises such as Quyuan Restaurant and Ma Kai Restaurant increased by more than 5% year-on-year.

　　Online shopping: both fast and true

　　Using big data, artificial intelligence and other technical means to upgrade the production, circulation and sales of goods, and deeply integrate online services, offline experiences and modern logistics are the new trends of this year’s "Double Festival".

　　Among them, the marketing of Yangcheng Lake hairy crabs is "going into the lake from heaven", and the Internet technology is fully applied. Although the "Opening Lake" time announced by Yangcheng Lake hairy crabs this year is September 21st, the related "pre-sale coupons" and "subscription coupons" have already been on sale.

　　According to statistics released by Tmall, on September 9 alone, the platform traded 3.9 million hairy crabs. Shanghai, Beijing, Hangzhou, Guangzhou and Shenzhen are in the forefront of consumption. "Crab powder" born in 1984-1993 is the mainstream, "eating" 51% of the share.

　　"Fast" is the key word of hairy crab marketing this year. In order to win this "fresh-keeping war", several major e-commerce platforms have tried their best to innovate logistics distribution methods in an effort to "deliver directly" and "arrive immediately". JD.COM Fresh uses drones to deliver fresh crabs for the first time in the industry, and it can deliver freshly caught crabs within 48 hours in nearly 300 cities across the country, among which consumers in more than 190 cities can receive live crabs within 24 hours. Alibaba announced that from September 26th, consumers in Beijing, Shanghai, Guangzhou and Shenzhen can enjoy the "one-hour delivery" service after placing orders at Tmall Supermarket, and so on.

　　Xue Cheng, a "senior foodie" who lives in Guanganmenwai Street, Beijing, ordered a delivery voucher for Yangcheng Lake hairy crabs worth 1188 yuan on a shopping website early. It took less than 24 hours from placing an order to receiving the goods. "When I got the courier, 12 hairy crabs were still alive and kicking, so fresh."

　　Xue Cheng told reporters that while pursuing "fast", this year’s hairy crab e-commerce has put more emphasis on "genuine goods" and "quality and quantity". Some merchants have docked blockchain technology and supported the traceability of hairy crab products to dispel consumers’ concerns about "bathing crabs" and "branded crabs". "As long as you take out your mobile phone and scan the anti-counterfeiting label at the seal of the outer packaging box, you can get a lot of information such as the place of origin, growth environment, quality inspection report, fishing date and so on." Xue Cheng said.

　　There are endless promotion methods, not only Yangcheng Lake hairy crabs. During the "Double Festival" this year, all localities actively innovated marketing methods around the demand for consumption upgrading. A number of e-commerce platforms integrate modern technological elements such as scene shopping, experiential shopping and live video broadcasting, and launch activities such as shared consumption and online and offline sharing discounts to attract consumers’ attention. The signs of online retail driving consumption upgrading are becoming more and more obvious.

　　Travel: more personalized

　　Since ancient times, autumn has been sad and lonely, and I say autumn is better than spring. For people who like to travel, this year’s Golden Week is a veritable "spell holiday week". The spell holiday strategy of "please take 6 breaks and 16 breaks" and "please take 5 breaks and 14 breaks" has made many office workers eager to move as early as a few months ago.

　　Many online travel platforms have predicted that this year’s National Day holiday will usher in a new round of long-distance travel boom. Ctrip predicts that the number of outbound tourists in China will reach 7 million during the National Day holiday this year, accounting for about 5% of the outbound tourists in the whole year. Among them, 56% tourists will choose long-distance tours for more than one week, such as Europe, Eastern Europe, the United States, Canada, Australia and New Zealand.

　　According to the statistics of Mama Donkey, since the beginning of July this year, China has entered the growth period of long-distance outbound tour products for the National Day, and August is the peak of domestic long-distance tour bookings, and Zhou Bianyou bookings have increased substantially in September. Beijing, Sanya, Xiamen, Lijiang, Xi ‘an, Chengdu and Guiyang have become popular cities for long-distance travel in China. Japanese, Singaporean, Vietnamese, Thai, China and Hongkong are among the top destinations for outbound travel.

　　Judging from the crowd of tourists, the proportion of orders for two to three people to travel exceeds 70%, with one big and one small, two big and one small becoming the mainstream, and "taking the baby to travel" has become the new normal of the National Day holiday. Among them, Disneyland, Chimelong Happy World, Haichang Polar Aquarium, Beijing Zoo and chengdu research base of giant panda are favored by parents and family tourists.

　　According to the forecast report released by Gaode Map, since the Mid-Autumn Festival is separated from the National Day by 6 working days, it is expected that there will be several small travel peaks, and the greater travel demand is still concentrated during the National Day. October 3 rd is the first choice for peak travel.

　　It is worth mentioning that with the increasing experience of tourists, the tourism income has gradually increased. The demand for personalized travel is gradually increasing. Compared with group travel, free travel is increasingly favored. Especially for young people, they care more about the quality, depth and customization of travel. In addition to traveling, the importance of food, shelter, transportation, shopping and entertainment in tourism has been continuously strengthened.

　　Of course, it is inevitable to book a hotel when traveling on holidays and planning ahead of time. Many consumers are used to booking rooms online, but while enjoying convenience, disputes sometimes occur. In this regard, China Consumers Association reminds consumers that after booking online, it is best to confirm directly with the reserved hotel phone number before they can travel with confidence. At the same time, it is suggested that consumers should pay attention to the decoration of the hotel when booking the hotel, and try to avoid choosing to stay in the newly renovated hotel in case the decoration pollution is too heavy to make it impossible to stay. (Economic Daily China Economic Net reporter Li Hualin)

　 　 Produced by famous producer Zhang Jiazhen and directed by mainland young director Lu Yang, Zhang Zhen, Liu Shishi, Wang Qianyuan, Li Dongxue, Nie Yuan, Zhu Dan, Zhou Yiwei, Jin Shijie, Ye Qing, Zhao Lixin and many other powerful and popular actors starring, known as the most passionate movie of 2014, and the only romantic martial arts masterpiece in the summer will be released nationwide on August 7. Today, the film released stills of "The Ultimate Battle". In the stills, Zhang Zhen, Nie Yuan, and Zhou Yiwei are fighting for their lives on the grassland, and the war is in full swing. According to director Lu Yang, Zhang Zhen and Nie Yuan encountered acclimatization when filming this scene, but they still insisted on filming and were very dedicated.

　 　 The plot of the romantic martial arts giant "Embroidery Spring Knife" is quite tortuous. The three brothers of Jinyi Wei, played by Zhang Zhen, Wang Qianyuan and Li Dongxue, fall into the "Rashengmen" of life and death because of a secret order from Nie Yuan, the governor of the East Factory, and become "a group of ants that can be trampled to death at any time" as the villain Nie Yuan said. But what he never expected was that it was these "ants" who unyielded to fight against fate. The stills exposed this time are the stills of Shen Lian, played by Zhang Zhen, Ding Xiu, played by Zhou Yiwei, and Zhao Jingzhong, played by the villain Nie Yuan, and his henchmen in the grassland.

　 　 In the stills, Zhang Zhen, who took off his flying fish suit, was dressed as a hunter, holding a sharp-edged embroidered spring knife, and fighting with Nie Yuan, who had shaved his head and left a small whip. At this time, Zhang Zhen had a murderous look on his face, and the embroidered spring knife in his hand went straight to Nie Yuan’s key points, while the big villain Nie Yuan was full of violence, and his fierce attacks were continuous, and he stabbed Zhang Zhen in the shoulder with a rifle. During the battle between the two, the swordsman wielded long knives around him, and fought the impact of dozens of cavalry alone on the prairie. The tragic shape of the blood splattered all over his body made people couldn’t bear to look directly.

　 　 Director Lu Yang said that although the final presentation of "The Ultimate Battle" was very good, it was also very "tragic" at the time of filming. Because the crew went to Inner Mongolia to shoot this scene just in time for the beginning of autumn, the whole team suffered from vomiting and diarrhea because of the lack of acclimatization. "The serious thing is that when they leave work in the morning, they have to go to the hospital to make a hanging bottle, and then go to the team to work and change another colleague to go to the hospital." Since the filming was coming to an end at that time, the whole crew was insisting on filming the play well. Although the stars Zhang Zhen and Nie Yuan were also having a tummy, they still insisted on filming the play every day, and Zhang Zhen was even more optimistic. Every morning, he would jokingly ask people "Did you pull it today?". The atmosphere of the whole crew was still very relaxed and happy.

　　From December 16th to 17th, Chongqing International Talent Exchange Conference was held in Chongqing. Important guests and experts from 42 countries, regions and international organizations participated in the grand event. At the closing ceremony, talents and projects in Chongqing were collectively signed. According to statistics, this year’s conference introduced 2954 talents and 206 projects.

The signing site of Chongqing International Talent Exchange Conference. Photo courtesy of the organizer

　　Academicians and experts offer suggestions and suggestions around talent construction.

　　"At present, the construction of a modern new Chongqing is in a critical period, which requires the active participation of talents and strong intellectual support." Yuan Jiajun, secretary of the Chongqing Municipal Party Committee, said in his speech at the opening ceremony, "We have vigorously implemented the strategy of scientific and technological innovation and strengthening the city with talents, cultivated and introduced all kinds of talents in an all-round way, and accelerated the construction of the western talent center and innovative highland."

　　Up to now, Chongqing’s total talent resources exceed 6.3 million people, and its talent density ranks first in the west. There are 105 national science and technology innovation platforms, and 69 disciplines have entered the top 1% of ESI (Basic Scientific Indicators Database) in the world.

　　What kind of talents are needed in the new round of scientific and technological revolution and industrial transformation, and how to cultivate and gather talents?

　　"The major technological infrastructure is ‘ The heavy weapon of the country ’ It has the unique advantages of cultivating, condensing talents and promoting international scientific and technological cooperation. " Bai Chunli, an academician of the China Academy of Sciences, said that he made a statistic and found that 30 of the Nobel Prize in Physics since 1951 were obviously related to major scientific and technological infrastructure, accounting for 48% of the prize-winning proportion. The major scientific and technological infrastructure is also an important platform for international scientific and technological cooperation and the implementation of international science plans. At present, China is in a critical period of accelerating the realization of high-level scientific and technological self-reliance and building a world-class scientific and technological power, and talents are the first resource.

　　Bai Chunli said: "We must give full play to the unique role of the cradle of major scientific and technological infrastructure talents, so that these high-level scientific research platforms can continuously feed back the cultivation of talents and continuously improve the independent training ability of basic research talents."

　　"Since the reform and opening up, the overall development trend and scale of talents in China are very good. The problem we are facing now is that there are many general talents and many strong talents, but the more we go up, the less top talents there are. " Shi Yigong, academician of China Academy of Sciences and president of West Lake University, put forward three suggestions on how to maintain the leading position of top talents. The first is long-term trust and stable support; Secondly, attach importance to young talents and support young people; Third, open cooperation, diversification will bring innovation drive.

　　"I chose to join Changan Automobile because Changan Automobile has strong scientific and technological innovation. I chose to come to Chongqing Liangjiang New District because it has a solid industrial base, a vast market space and a high degree of openness. " Klaus Chijola, vice president of Chongqing Changan Automobile Company, mentioned the reason why he became attached to Chongqing in his keynote speech. He introduced that with the increasing globalization trend, Changan Design Center, as an important part of Changan Automobile, has formed an international professional layout. At the same time, Changan Automobile continuously integrates excellent human resources, promotes excellent product design, and strives to build a new global strategic partnership.

　　Promote the talent chain and empower the industrial chain.

　　This year, Chongqing proposed to build the strategic layout of "416" scientific and technological innovation and the construction of "33618" modern manufacturing cluster system, closely following the layout of talent chains in key industrial chains, and Chongqing played a "combination boxing" to attract outstanding talents to innovate and start businesses in Chongqing.

　　At the opening ceremony, Chongqing’s scientific and technological research project "Revealing the List" was released, with a total of 28 projects covering intelligent networked new energy vehicles, advanced materials, intelligent equipment and other fields, with a list amount of 221 million yuan. Highlight the needs of the industry and the ability of innovation, and set up a high-level research team by giving play to the role of leading talents as "head geese" to concentrate on collaborative research.

　　"Chongqing’s good talent base and scientific research advantages are important reasons for attracting our team to participate in this competition." Liang Feng, the winner of the "Xingyu Cup" International Innovation and Entrepreneurship Project Competition, "Research and Development of Multi-gene Combination Therapy for Anti-tumor and Anti-vaccine Based on MRNA Platform", said that he was going to set the research and development and manufacturing center of anti-tumor vaccine project in Chongqing. In this competition, a total of 1,369 outstanding talents competed with innovative and entrepreneurial projects, and 1,069 household units launched 19,000 positions to attract talents.

　　At the closing ceremony, talents and projects were introduced for centralized signing cooperation. Of the 2,954 talents introduced by this year’s conference, 1,637 were involved in the "33,618" modern manufacturing cluster system, accounting for 55.42%; Among the 206 imported projects, the top three imported projects are manufacturing, information transmission, software and information technology services, scientific research and technical services.

　　This time, a series of policies, such as the digital platform for talent work in Chongqing, the new Chongqing talent loan and the new Chongqing talent insurance, were released to facilitate the development of talents.

　　In the next step, Chongqing will further implement the strategy of scientific and technological innovation and strengthening the city with talents, improve the overall intelligence, talent concentration, strategic support, policy competitiveness and ecological conservation in an all-round way, and build a platform and create opportunities for all kinds of talents.

(Editor: Han Mengchen)