Modern art of war! How is the strategy of extremely kryptonian elite soldiers tempered?

"There are more soldiers than benefits" —— Sun Tzu’s Art of War and Marching.

"Many soldiers are not beneficial" can be regarded as the strategic thinking of "elite soldiers" first put forward by ancient China military strategists. "Since then, it has been regarded as a standard by politicians and military strategists in past dynasties, such as" killing soldiers "in Sun Bin’s Art of War and" under the orders of soldiers "in Wei Liaozi, all of which are the continuation of this thinking, and the journey of many soldiers will win" has gradually changed into "elite soldiers"

The so-called elite soldiers mean the elite combat forces that are flexible and have strong comprehensive combat capability and can defeat the enemy in a complex environment. In the rapidly changing market competition environment, a well-trained elite troops can achieve the role of "four or two".

"Governing an enterprise is like governing a country in ancient times". Today, this strategic thinking is still a scientific management concept. For brand building, the lack of employees is not enough, and more employees can’t afford to raise them, and the benefits are not high. If the tail is too big, it will become an old disease, and even the brand will be dragged down.

Therefore, if modern enterprises want to achieve their strategic goals, they can’t do without lean talents, and they should recruit and cultivate a team of talents who are United and can win the war. If you talk about goals without talents, you will never land.

In the automobile circle, I think that the krypton, which constantly refreshes the speed of krypton, is the best case of practicing the "elite soldier strategy", strengthening the army under Ma Zhuang and making the brand powerful.

"Seeing him rise from Zhulou, seeing him entertain guests, and seeing his building collapse."

Earlier, some media predicted that the evolution of the new energy market would change in three stages. After the "price war" in the first stage from March to June this year, the market share will accelerate to the head-independent and new energy brands in the second stage, and the market share of second-and third-tier brands may face a long-term downward trend; In the third stage, some second-line and third-line brands are gradually eliminated, leaving the China market, and the weak new forces may face acquisition and integration.

It can be said that the current new energy automobile industry has entered the knockout stage in the second half, and the competitive advantage of enterprises has shifted from quantity scale to quality and efficiency, playing the system and fighting for the elite. Those brands that burn money through financing to maintain their operations and cannot make profits through sales, thus truly entering a virtuous circle, are doomed to be eliminated. For an entrepreneurial organization like Krypton, it is even more necessary to attack the city with a strong soldier; From the development stage, with the development of the organization to a certain scale, although the professional division of labor is becoming more and more detailed, it will inevitably bring about problems such as cross-organizational coordination efficiency and timely response of background resources. Therefore, the elite strategy is the most suitable talent management strategy.

Any strategy should also find the most suitable variant of the brand on the basis of the underlying logic. How is the krypton version of the elite strategy built? I think it can be seen from three dimensions: elite consciousness, elite organization and elite development.

Elite consciousness: entrepreneur’s mentality

The so-called elite consciousness is to achieve the ultimate in limited resources, achieve the mission, and stimulate the "sense of mission" of employees. Under the traction, the positive attitude of employees, the self-driving force of selfless work and the work energy released from it are "the most exciting force in work" and the strongest core force in enterprise development.

For example, Weichai’s corporate culture propaganda, Huawei Ren Zhengfei’s speech study, and even many enterprise employees’ military training or regular outdoor expansion are all in essence.

What is the mission of krypton? Krypton’s mission is to create the ultimate experience of travel life. "Co-creation" represents work attitude, "ultimate experience" represents the ultimate pursuit centered on user needs, and "travel life" represents the beautiful expectation for future travel. Extreme krypton integrates the sense of mission into management scenarios and business scenarios, and drives employee value creation through mission.

An Conghui, CEO of Extreme Krypton, said: "Most of our colleagues joined Extreme Krypton with an entrepreneurial attitude rather than an employment attitude, and they all came to Extreme Krypton with the ambition of creating a travel life with the ultimate experience, which is also the most advocated and encouraged entrepreneurial mentality." This entrepreneurial mentality is the core value embodiment of an organization.

Elite Organization: Interlocking and Closed Loop

The so-called integration of knowledge and practice, the creation of lean organization is the effective integration and cooperation of internal systems, which belongs to the organic construction of organizational life.

In my opinion, Krypton is a template that can be studied.

In the main business process, Krypton aims to solve problems for users and realize user value as the core.

Horizontally, Krypton has realized the end-to-end process connection, and at the same time, based on key business activities and key control points, it has penetrated the cross-business system process, established the process interlocking mechanism, shared the same KPI index, given the common target responsibility, promoted the integration of R&D, production, supply, marketing and service systems, established a super-joint integrated combat force, and improved the operational synergy efficiency by organizing the "big closed loop" of the process.

Vertically, in order to ensure that the strategy can be effectively undertaken at the organizational and individual levels, the organization structure and post functions are effectively designed according to the principle of "tightening functions, strengthening business, eliminating overlap, streamlining and being efficient". On the one hand, the functions of different process segments are collected and eliminated, the administrative level is reduced, and business overlap and overlap are avoided; On the other hand, we should break the departmental boundaries of "specialization", give full play to the aggregation effect of platformization and intensification through the integration and sharing of specialized resources and the precipitation of capabilities, and realize more efficient communication and faster decision-making.

However, in line with the specialization, the modularity and miniaturization of the organization are becoming more and more prominent, and the organization is developing in a multi-functional and flexible direction. Therefore, in order to meet the needs of rapid changes in business and market, Krypton has established a "small but refined" "liquid organization"-"X-team" driven by strategic targets or tasks, and concentrated superior resources to penetrate key businesses and fields.

In the liquid organization, each organization is modular and flexible just like a Rubik’s cube. In the process of continuous transformation and combination of organizations, different talents, technologies, knowledge and experiences are "mixed", "flowed" and updated. Through this modular grouping, magic combination and task-based combination, combat energy is released, which stimulates employees’ self-drive and creativity and strengthens the agile collaboration across organizations.

Development of elite soldiers: high quality talents

It was once said in "Under the Order of the Soldiers" that those who are good at using soldiers in ancient times can kill half of the soldiers, followed by thirteen and eleven. However, elite soldiers do not blindly cut down their troops and reduce their functions, but strengthen their main combat forces and seek improvement in quality, not expansion in quantity. In order to improve the quality of talents, Krypton adopts refined management strategy, strictly enters and exits, controls the growth of manpower, revitalizes redundant manpower, and maximizes the value and efficiency of personnel.

To build an elite army, selecting people is the key. If there are no requirements and standards for selecting "elite", it will often bring about a decline in the quality of talents. It is said that there is a "123" principle in the selection of candidates: "1" refers to "the person in charge of business is the first person responsible for recruitment", emphasizing that the recruitment of candidates is not authorized, and business leaders should personally participate in the interview; "2" stands for "two not less than": the standard of new personnel’s ability (values) is not less than the existing team’s TOP30% level; The potential of new personnel shall not be lower than the TOP30% level of the existing team; "3" refers to "three persistences": persisting in selecting talents from excellent to better, and persisting in forward-looking talents for long-term management and team echelon construction; Persist in paying attention to the quality of talents and select them pragmatically.

The answer can be found from the absorption of extremely talented people. Guan Haitao, the former glory CMO, took the post of extremely talented CMO; Chen Qi, the former head of Huawei’s intelligent driving department, became the vice president of intelligent driving; Jiang Jun, the former head of the core team of Huawei’s autopilot product line, became the vice president of Extreme Krypton Intelligent Technology, responsible for the business related to the intelligent cockpit …

There is also a talent value formula of "1+1 > 4". "1" represents an individual, and everyone is a combat unit, which can fight independently. However, the value generated by the combination and cooperation of different people is not a simple superposition of values, but the maximization of synergy and can exert greater influence.

"There are not many soldiers, but there is no Wujin, which is enough to unite, anticipate the enemy and take people."

An army can be called a good soldier if it can fight without relying on courage, always pay attention to concentrating its troops, and its determination to fight can be based on a correct judgment of the enemy’s situation, and its officers and soldiers are all strictly selected talents who can defeat the enemy. Extreme krypton is the PLUS version of the elite strategy, the core force is mission-driven, the cornerstone is lean organization, and the combat force is a powerful elite force.

This kind of extreme krypton can naturally move forward steadily in the new energy vehicle market.

Network car new deal encounters "difficulty in landing" Expert advice: stimulate market vitality

  The drastic changes and interest pattern adjustment brought by the new economy are fully reflected in the field of online car rental. On the one hand, the platform and networking characteristics of the new economy expand the scope and depth of the impact of contradictions. On the other hand, the new policy of online car rental involves a wide range, and the interest game increases the difficulty of landing the new policy.

  The reporter of the Economic Information Daily learned that the Interim Measures for the Administration of Online Booking of Taxi Operating Services has been implemented for more than half a year, and the implementation rules of many local governments have not yet been issued. Some cities that have issued rules but have higher thresholds are facing "landing difficulties".

  Many people in the industry and experts suggest that we should be fully aware of the pulling effect of the sharing economy represented by the online car ride on social employment and the revolutionary role of the social management model, and suggest using the "subtraction" of power in exchange for the "multiplication" of market vitality.

  Some cities’ new policies about car network are "difficult to land"

  The reporter learned that as of April 24, 2017, 85 cities have issued detailed rules for the implementation of the network car, 115 cities have completed soliciting opinions, and more than 100 cities have not yet completed soliciting opinions.

  In some areas where the New Deal has been introduced, the policy landing still faces a game situation. The reporter learned that there are two main focuses of the game between policy requirements and platform interests: first, whether to implement household registration, vehicles, wheelbase and other requirements; The second is to what extent the operational data accessing the supervision platform needs to be reached and what content it contains.

  In the actual operation process, some cities have imposed many restrictions on drivers’ household registration and vehicle price wheelbase, taking into account the local taxi market capacity and the strategic needs of urban development. Some platforms have found that the implementation of the New Deal in cities with higher thresholds will reduce the network car capacity by more than 90%, which is a heavy blow to the platform.

  At the same time, the platform-based characteristics of the online car-sharing platform have broken the tradition of "the company is local" in the past. If the online car-sharing platform does not set up a local subsidiary, the local management department may not find a communication partner during supervision, which aggravates the difficulty of solving the problem.

  On the other hand, the new economy, represented by the online car-hailing platform, quickly seized market share through subsidies and financing, but this fast pace had a great impact on the balance pattern of the traditional taxi industry in a short time. At the same time, in some higher threshold areas, it has also caused a greater "crowding out effect" on the network car drivers. These factors have led to constant friction between cruise car drivers and network car drivers in some places.

  The new policy of network car has a wide range of influence groups. According to Didi’s travel statistics, as of February 2017, the total number of drivers registered on Didi platform reached more than 17.5 million. There are 2 million active drivers on Didi Platform, and the per capita daily income exceeds that of 160 yuan, while the total number of taxi drivers in cities across the country has reached 2 million. At the same time, there are thousands of software and algorithm engineer behind Didi.

  The parties have different reactions to the new policy of online car.

  The reporter learned that the situation of the New Deal landing across the country varies widely, and the views of all parties on the network car industry have also wavered.

  In some places, the implementation period of the New Deal has passed, but the non-compliant network car is still in operation. The driver of the cruise car doesn’t know whether to stay at his job, and the driver of the network car doesn’t know whether to change careers.

  According to the statistics of the Transportation Bureau of Beijing Municipal Commission of Communications, after the appearance of the network car, the income of cruise car drivers dropped from about 6,500 yuan in 2013 to about 4,500 yuan in the first half of 2016. From 2014 to 2016, the driver team lost nearly 10,000 people. However, taxi operation has improved recently.

  A Didi executive, who asked not to be named, said that after the introduction of the New Deal, Didi’s car business also experienced a sharp decline, and drivers were losing a lot.

  At the same time, passengers’ choice of online car has also wavered. According to reports, before the Spring Festival in 2017, the average number of taxi calls per day of passengers in some big cities soared from more than 300,000 to 900,000, and the response rate of taxis on the Didi platform was only 40%. In addition, after the New Deal gradually landed, the capacity of Didi Express bus decreased, and the response rate dropped from 90% in October 2016 to about 50% in March 2017, which greatly reduced the travel experience of passengers.

  The capital market has also begun to hesitate and "can’t figure out" the market prospect of the online car platform. Due to the impact of the New Deal on the market, the market valuation of many online car platform companies has declined, which has also affected the layout of enterprises at home and abroad. Some insiders said that the upsurge of domestic venture capital in sharing the economy such as online car rental has subsided.

  The New Deal is hard to reflect management anxiety.

  The Interim Measures for the Administration of Online Booking Taxi Management Service has been implemented for more than half a year, but the detailed rules for implementation in many places have not yet been promulgated.

  The demand for online car is different from place to place. Some places think that cities should give priority to the development of public transport, and the online car ride is only a supplement, and it should be more "high-end" than cruise taxis. Therefore, set a higher model, price, displacement and wheelbase threshold for the network car. There are also some places that hope that the network car will take into account the high, medium and low-end needs. For example, Haikou cancels the restrictions on the displacement of the network car, while Lijiang and Hanzhong choose to connect the cruise taxis to the network car platform as a whole.

  Wei Dong, CEO of the First Automobile Car Company, said that road traffic congestion in first-tier cities in China is serious, and it is reasonable for local management departments to choose to raise the threshold for online car rental. However, the taxi market in second-and third-tier cities is not saturated, so the policy of online car rental can be relaxed.

  As for whether the number of taxis should be controlled. A grassroots cadre said that the Ministry of Construction issued the Code for Planning and Design of Urban Road Traffic in 1995, which stipulated that the number of taxis in big cities should be 20 per 10,000 people and 15 in small and medium-sized cities, which became the standard for calculating and controlling the number of taxis in most cities.

  However, there are also views that this standard has not changed for many years, and the network car is not the main cause of road traffic congestion, and the quantity control should be released in due course. The Research Group of Professor Yan Xuedong of Beijing Jiaotong University released the Analysis Report on Beijing Road Traffic Operation Based on Didi Big Data in October 2016, which holds that the network car uses economic laws as a lever to adjust the supply and demand of the traffic market, and information symmetry as the core to match the demand, which helps to reduce the empty driving rate of vehicles.

  Interest game increases the difficulty of landing the New Deal. In many places, the development of online car rental has caused the price of taxi licenses to shrink, and some taxi drivers and agents who speculate on licenses have been seriously damaged. For example, in some cities, taxi licenses have increased from 200,000 yuan to 800,000 yuan in the past, and have been reduced to 400,000 yuan due to the competition of online car rental.

  Some people in the industry said that the formulation of the local version of the new network car deal faces multiple interests considerations. Before the reform of taxi industry, drivers had a license for life, which made them lack the motivation to improve their services. However, if the local taxi companies are accelerated to withdraw by means of license depreciation and redemption, these companies may find it difficult to accept.

  The law enforcement of the network car has also caused administrative reconsideration in various places. An executive of a car rental company in Nanjing said that private cars in Nanjing were converted into operating vehicles, and the passenger management office of the Transportation Bureau allowed it when accessing the platform, but the vehicle management office of the Public Security Bureau failed the annual inspection. It is difficult for many private cars to access the network car platform.

  An official of Kunshan Municipal Transportation Bureau said that some platforms openly resisted the law, not only encouraging vehicles punished in Kunshan to file administrative reconsideration, but also reimbursing fines. Some local transportation management departments frequently receive administrative reconsideration of the network car, and basically can’t do other things.

  Xu Kangming, an expert on taxi reform, believes that after the release of the local New Deal, measures should be taken to let illegal personnel and vehicles withdraw, otherwise it will destroy the fair market environment. On the one hand, cruise taxi companies can’t expand their scale, on the other hand, law-abiding online car companies will pay a great price.

  Caring for the "source of vitality" of the sharing economy

  Some interviewed experts believe that we should be fully aware of the pulling effect of the sharing economy represented by the online car ride on social employment and the revolutionary role of the social management model, and suggest using the "subtraction" of power in exchange for the "multiplication" of market vitality.

  In-depth research network car companies, scientific evaluation. The sharing economy, represented by the online car ride, poses a new challenge to the urban traffic management model. Behind the transformation of the kinetic energy of the old and new economies is the differentiation of the benefit groups of the old and new economies. The insiders believe that the beneficiary groups in the old economy are relatively concentrated and highly organized, but the beneficiary groups in the new economy are more extensive and their voices are more dispersed. Therefore, we should consider the affordability of the old economic benefit groups and the extensiveness of the new economic benefit groups in policy formulation.

  There is strong capital support behind the rise of platform economies such as Didi, Ali and Tencent, which has also benefited many people. Moreover, the credit economy, platformization and big data management may give birth to new technologies such as intelligent transportation, driverless driving and car networking, which are the trend of future economic and social development and the important support for the government to build new management functions, and should be treated with a more open mind.

  An executive of Didi said that although the "zombie car" of Didi Platform is not easy to manage, it indicates that the surplus capacity of social vehicles can be fully released when the urban capacity is tight. Cheng Wei, founder and CEO of Didi Chuxing, said that it is a great opportunity for China to transform its traditional industrial industries with Internet thinking if it wants to overtake western industrial powers in corners.

  On the one hand, formulate a relatively scientific withdrawal and compensation mechanism to alleviate the anxiety of social groups in transition. During the transition period of the New Deal, many full-time online car drivers may lose their jobs. It is suggested that relevant policy explanations and guidance should be carried out in a targeted manner to attract them to work part-time on platforms such as car rental companies.

  On the other hand, scientifically foresee the challenges that part-time taxis may bring. The sharing economy model may bring drivers a wider range of part-time jobs, which will increase the difficulty of management and may also impact the average income level of the taxi industry. Car rental companies can be encouraged to increase their own vehicles to cope with the ebb and flow of Internet supply, and monitor and evaluate the average income of the taxi industry, so as to scientifically guide the development of the industry.

Big company daily | Qin PLUS minimum is only 79,800 yuan? BYD’s latest response

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Tencent’s self-selected stocks are featured in the daily news of popular big companies:

1. The minimum price of Qin PLUS is only 79,800 yuan. Store response: it’s not a price cut, it’s a new model.

2. The price of LV increased in the beginning of the year, and some products increased by nearly 25% a year.

3、Responding to the progress of 800G silicon optical module: it is inconvenient to disclose trade secrets.

4. Over 500 million dollars! The EU issued the first anti-monopoly ticket to Apple.

5. Gree Group welcomes Kanghong Group as the "new head"property; assetsThe total amount exceeds 113.2 billion

1. The minimum price of Qin PLUS is only 79,800 yuan. BYD Store responded: It is not a price reduction but a new model.

On February 19th, according to the official news of BYD Auto, BYD announced today that the glory version of Qin PLUS, a subsidiary of Wangchao. com, was officially launched, with a price of 79,800 yuan.

BYD official customer service, the other party said that the official guide price of Qin PLUS DM-i Glory Edition is indeed 79,800 yuan-125,800 yuan, and the whole department is 20,000 yuan cheaper than the champion version. Regarding the more favorable strategy of this new version of the model, the other party said, "Some old customers have bought the champion version of Qin PLUS DM-i2023 before, and now they have introduced other models, they will feel a certain gap in their hearts." View the full text > >

2. The price of LV increased in the beginning of the year, and some products increased by nearly 25% a year.

Luxury brand Louis Vuitton once again raised the price of some products. LV official customer service staff said that the price increase was caused by various reasons, and some products were adjusted in a unified way nationwide. Among them, Carryall small and medium handbags all rose by about 1000 yuan, and other products were also adjusted in different degrees.

Huawei Yu Chengdong speaks out again! The M9 will be equipped with AI big model and redefine the best SUV within 10 million.

On April 17th, Huawei released for the first time the AITO Interface M5 series equipped with Huawei’s advanced intelligent driving system infinitely close to L3 (automatic driving entry threshold, which can complete driving operation, surrounding environment monitoring and other responses in a specific environment without the driver’s own operation), and predicted that the Interface M9 will be released in the fourth quarter.

The M9 access AI model will be released in the fourth quarter of 2023.

According to shanghai securities news, the focus of this conference is to pre-release M9 at the end of the conference.

Yu Chengdong introduced at the meeting that the M9 will be released in the fourth quarter of 2023, positioning the flagship SUV of Panoramic Wisdom, equipped with an all-aluminum chassis and equipped with air springs and CDC damping system as standard.

Wenjie M9 is equipped with Huawei’s most complete smart car full stack technology solution.. Yu Chengdong introduced that on the basis of the double "ceilings" of the intelligent cockpit and intelligent driving, the black technologies carried by the M9 include: HarmonyOS Intelligent Cockpit, Huawei Intelligent Driving, HUAWEI xPixel, HUAWEI AR-HUD, AI Big Model, Sensor Federation, HUAWEI SOUND, etc.

Among them,Wenjie M9 made a breakthrough in accessing the AI big model to create the strongest in-vehicle artificial intelligence experience in the industry..

Yu Chengdong announced that the estimated price range of the M9 series is 500,000 yuan to 600,000 yuan, and the extended range version and pure electric version will be pre-ordered on April 17th, 2023, and will be officially released in the fourth quarter of 2023.

According to Huawei, in the era of smart travel, intelligence is the second half of the competition in the smart electric vehicle industry and the key to winning. With the leading product quality, excellent driving and control experience and the ultimate intelligent experience, Wenjie M9 will open the prelude to the final victory.

M9 will redefine the best intelligent SUV within 10 million yuan.. "Yu Chengdong in one more thing, for pre-release asked M9, then the atmosphere of the press conference that day lifted to a climax. 

Yu Chengdong said that the best SUVs that claimed to be within 5 million yuan were made of steel, while the M9 was made of 80% aluminum.

The M5 version of Zhijie was officially released.

On April 17th, AITO Wenjie M5 series Huawei advanced intelligent driving version and new products were unveiled, becoming the first vehicle equipped with HUAWEI ADS 2.0 intelligent driving system and HarmonyOS intelligent cockpit 3.0.

The car is equipped with 1 overhead lidar, 3 millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, which can realize high-speed and high-order intelligent driving function in urban areas without relying on high-precision maps.

According to Huawei, by the third quarter of 2023, HUAWEI ADS 2.0, the M5 version of Zhijie, will be implemented in 15 cities without relying on high-precision maps, and in the fourth quarter, it will be implemented in 45 cities without relying on high-precision maps, expanding the scope of smart driving. At the press conference, Yu Chengdong, managing director of Huawei, terminal BG CEO and smart car solution BU CEO, declared in a high-profile manner: "Compared with the new forces and Tesla, we are far ahead." At the same time, the system can be independent of high-precision maps, which is the most important breakthrough of ADS2.0.

Image source: Huawei China official micro signal

YuHe also said: "There is a big man in the industry. He said that smart driving is a flicker. I think there are only two reasons. If you don’t understand this industry, if you don’t deliberately say this, it is because his ability is not yet done well. (So) to crack down on this major. When driving, people sometimes feel emotional, doze off or tired, which will bring about unexpected traffic accidents, but the machine will not doze off.We want to reduce (traffic accidents) by 90%It’s a huge promotion. "

Yu Chengdong once said at the committee of 100 Forum on Electric Vehicles in China: "Intelligent driving is our biggest investment field, and chips, algorithms, clouds and so on all need to support it. In the past, the industry relied on high-precision maps, and our trend is not dependent on high-precision maps. The new car equipped with intelligent driving technology moves towards BEV map and Transformer architecture, which is an intelligent driving scheme based on vision and fusion perception. We hope to move towards L3 trial as soon as possible and real L3 commercialization in the future.

Unlike other corporate executives, Yu Chengdong can make amazing remarks every time he speaks in public.At the meeting, Yu Chengdong said with a smile that bragging depends on actual real ability.. "We must rely on our real core technical capabilities to constantly iterate and stay far ahead. This is not something we say casually. We can only say it if we really do it. If we don’t do it, we can’t rely on bragging."

At present, Huawei’s smart car business mainly has three modes, namely, spare parts supply mode, HI mode and Huawei smart selection mode. Previously, only the HI mode was equipped with Huawei smart driving system, and now smart selection vehicles will also join. Yu Chengdong said that HUAWEI ADS 2.0 will be launched in AITO’s M5 Huawei Advanced Intelligent Driving Edition, followed by Aouita 11 and Extreme Fox Alfa S?HI Edition, and more models will be carried in the future.

Original title: Huawei Yu Chengdong speaks out again! The M9 will be equipped with AI big model and redefine the best SUV within 10 million.

Editor: Zheng Yalan

Editor: Liao Yi

Audit: Feng Fei

After Zhiji, Xiaomi mismarked the glory parameters.

Xiaomi’s apology letter is not cool enough, and Huawei is coming to join in the fun.

The day before, Lei Jun was still congratulating the intellectual S7 on its big sale. The next day, Yu Chengdong couldn’t navigate Xiaomi SU7.

The more high-end commercial warfare, the more simple struggle methods should be used. So who is better than Xiaomi SU7 in Zhijie S7?

Judging from the price that everyone is most concerned about, the second listing of Zhijie S7 is indeed a lot more cost-effective than four months ago. The price has dropped by 20,000 yuan, and the endurance of the entry model has increased to 705 kilometers. It is also equipped with Huawei Vision Intelligent Driving ADS Basic Edition for the first time. However, compared with Xiaomi SU7, the price of Zhijie S7 is still high.

In terms of performance, the acceleration performance of Xiaomi SU7 is also due to the top version of Zhijie S7, which has a battery life of 855 kilometers except Max+, and the battery life of other versions is lower than that of Xiaomi SU7 at the same level.

Of course, the intelligent S7 mainly wins in the intelligent level. Huawei ADS advanced intelligent driving system has the functions of parking on behalf of the driver, parking assistance in mechanical parking spaces and intelligent driving assistance in urban areas, while Xiaomi SU7′ s intelligent driving mainly relies on suppliers such as Hesai Technology and NVIDIA, which is still slightly inferior to Huawei.

The most important thing is that Zhijie S7 has made a comeback and made great efforts in "instant delivery". After solving the capacity crisis, it may be able to compete with Xiaomi SU7.

As Lei Jun himself said, the success of Xiaomi SU7 mainly lies in the success of Xiaomi mode and Xiaomi methodology. At the marketing level, Xiaomi SU7 is indeed out of the circle. Even Huawei, which has always been cold, can’t help but catch the heat of Xiaomi. But can Xiaomi SU7 really catch this spilt traffic? It is still an unknown number.

Ask about M9 information and redefine the flagship SUV!

  In recent years, cars have become a necessity in every family life, so the role of cars in family life has become more and more important. It should not only undertake the needs of families, but also undertake the role of business socialization. In this case, it is very necessary to choose a car with large space and high intelligence. For this reason, new energy and traditional fuel vehicles have joined the market scramble. Among them, the outstanding representative of new energy is no exception. After the new M7 was listed on September 12, the Ministry of Industry and Information Technology disclosed the information of the M9, which means that this flagship model positioned as a full-size SUV will be listed soon. This car claims to be the best SUV within 10 million yuan, and it is said that it can directly challenge Maibakh GLS, BMW X7 and Land Rover Range Rover, and can fully crush the ideal L9.

  Domineering and elegant, asking M9 is more fashionable.

  Although different people have different opinions on the design of the appearance, it can be seen from the declaration of this exposure that compared with other models, the front face of the M9 in Wenjie adopts a fully enclosed design style, and it is also equipped with Huawei’s million-pixel smart headlights, with a penetrating light group, which enhances the recognition and shows a full sense of technology. Compared with other models, the face value of the M9 is higher.

  In terms of face value creation, the world M9 is at the forefront of fashion. The new car of the same brand, Wenjie New M7, does not fall in the wind. Wenjie New M7 offers five body colors, namely, gold-plated black, deep space gray, pine frost green, azure blue and ice crystal silver, and the main appearance colors are ice crystal silver and azure blue. The front face is full of domineering, and the slender body perfectly harmonizes fortitude and elegance, handsome and elegant.

  Compared with the configuration, the M9 has more temperature.

  From the aspect of configuration, the configuration of these models is indeed slightly inferior to that of the M9. When it comes to traditional fuel flagship models such as Maibakh GLS and BMW X7, they are basically equipped with more conventional configurations such as fatigue reminder, anti-lock braking, LED daytime running lights, brake assist, lane departure warning and 360-degree parking image. Compared with the new energy star player such as Ideal L9, the advantages displayed by M9 in the world are also obvious. Backed by Huawei, Wenjie M9 is equipped with ADS 2.0 advanced intelligent driver and HarmonyOS 4.0 cockpit, which will arm the intelligence to the extreme, especially the equipped Xiaoyi intelligent assistant, who knows more about cars and you. Even if you interrupt your speech, it can accurately obtain your needs and provide accurate services. Barrier-free man-machine communication will allow drivers and passengers to enjoy an unprecedented ride experience.

  It is worth mentioning that the HarmonyOS Intelligent Cockpit System is also standard on the new M7, except that the new M7 adopts HarmonyOS Intelligent Cockpit 3.0, and the super desktop brings more mobile phone applications, and the mobile phone "touches" can realize the continuous circulation of applications such as drama and games. In addition, HUAWEI MagLink in the back row has developed a new way to play space scenes. Huawei tablets can be hung and connected immediately, realizing multi-device linkage. The smart cockpit changes into a personal workshop, a multi-person conference room and a children’s study, and the magic space is flexibly switched to create a "mobile whole house intelligence".

  Compared with space, the M9 is more spacious and comfortable.

  Finally, let’s take a look at the spatial comparison of these cars. Although these cars are all full-size SUVs, the size design is still different. Specifically, Maibakh GLS has a length, width and height of 5210/2030/1838mm and a wheelbase of 3135mm, while BMW X7 has a length, width and height of 5170/2000mm/1835mm and a wheelbase of 3105mm, and Land Rover Range Rover has a length, width and height of 5252/2047/1870mm and a wheelbase of 3197mm, respectively. Comparatively speaking, the car body size of the car body of the car body M9 is 5230mm, the car width is 1999mm, the car height is 1800mm, and the wheelbase is 3110 mm. Compared with its competitors, it is at the leading level, with more momentum and more comfortable riding space. The space of M9 in the world is shown in these models, so it really should be "far ahead".

  Also known as "far ahead" is the new M7, which is superior to its peers in terms of space building. The body size is 5020mm×1945mm×1760mm, the effective space inside the car reaches 3338mm, and the "occupancy rate" is 66.3% ahead of its peers. Through ingenious design, the comfort of people inside the car is improved. It can be said that the listing of the new M7 will redefine the medium and large SUV.

  At the new product launch conference of Huawei in April this year, Yu Chengdong said: "M9 is the best SUV in 10 million" when he previewed the new M9 car. From the above aspects, whether it is the new M7 or the M9, it is full of black technology to meet the diversified needs of different users. If you have plans to buy a full-size SUV, you may wish to wait for the M9, which will be listed at the end of the year. It is a sincere work and I believe it will surprise you!

Millions of fans have been sentenced! Uncover the "painted skin" of fake short videos

"Emotional disputes between men and women" "211 graduated men were laid off to take delivery without telling their wives?" "Shopping mall security guards catch falling babies with bare hands" … These videos are very eye-catching both in title and content. They not only spread widely on the Internet, but also triggered heated discussions among netizens.

However, these so-called "personal stories" and "real records" were later proved to be made by posing and deduction. Why are such short videos repeatedly banned?

There is no lower limit for posing video.

Not a few

On January 6th, a short video was released on the Internet platform. The woman in the picture took the initiative to ask for marriage in a park in Chongqing as a pregnant woman, holding a piece of paper with the conditions of marriage written on it. The language was amazing: "Although the baby is not yours, the daughter-in-law is yours. It is painful enough to have a baby. If you really love me, you don’t have to care whether the baby is yours. I can’t afford a monthly salary of seven or eight thousand. I look down on it. If the monthly salary is less than 20,000, I won’t consider it. I can’t afford it in the future. "

According to the information reported by the police, the woman surnamed Chen is a self-media blogger who disguised herself as a pregnant woman to direct and perform a blind date scene in order to attract traffic.

After this video was confirmed by the police as posing fraud, netizens condemned this behavior and listed its harmfulness. In fact, the harm of posing fake videos goes far beyond this. The illegal acts such as "tragic auction", "false agricultural assistance" and "pseudo-charity", mainly represented by "Liangshan Qubu", "Zhao Linger" and "Liangshan Meng Yang", have defrauded netizens’ sympathy and empathy, and made many people buy fake products out of their pockets to consume public sympathy.

On March 18th, the reporter learned that recently, the People’s Court of Zhaojue County of Liangshan Prefecture pronounced the verdict in the first instance of the case of "Liangshan Meng Yang" and "Liangshan Aze", and a total of eight people were sentenced for the crime of false advertising. Among them, Tang, the person in charge of the company, was sentenced to one year and two months and fined 100,000 yuan; Online celebrity Axi Moumou (Liangshan Meng Yang) was sentenced to 11 months in prison and fined 80,000 yuan; A certain person in online celebrity (Liangshan Aze) was sentenced to 9 months in prison and fined 40,000 yuan; Five people, including Li, Guo and Lin, were sentenced to 9 months to 1 year, with fines ranging from 20,000 yuan to 80,000 yuan. The illegal income of the above personnel shall be confiscated.

However, for the sake of traffic, there are not a few cases where there is no lower limit. The reporter found that most of these false short videos are based on the pain points of life and social hotspots, inciting people’s emotions and using people’s emotions. From the struggle between mother-in-law and daughter-in-law, gender opposition to the gap between the rich and the poor, rural dilemma, etc., these false short videos concoct hot spots and create disputes with dramatic plot display and real shooting methods.

Zhang Xinbao, a professor at the Law School of Renmin University of China and vice president of the china law society Network and Information Law Research Association, said: "Media creation should not be aimed at grandstanding, fabricating false facts, confusing people who don’t know the truth, or deceiving the public. The Central Network Information Office has specially issued regulations requiring that some video content that is untrue, fictional or staged be marked to satisfy the public’s right to know. If there are other serious violations of the law, such as promoting violence, endangering public safety or infringing on the legitimate rights and interests of others, you need to bear corresponding legal responsibilities according to law. "

Clear division of labor, posing fraud

Copywriting mostly reproduced plagiarism.

But in fact, the publishers of these false contents are precisely deliberately blurring the boundaries between "posing videos" and "real records", with the aim of deliberately convincing netizens. Because only in this way can we gain attention and get more click-through rates and traffic.

On July 28th last year, a short video of "being asked by strangers to accompany wine" on the Internet was released, which aroused widespread concern and heated discussion, and quickly boarded the social hot list of multiple platforms. Subsequently, the blogger released a so-called statement video. The video said: "I have seen everyone’s comments. There are indeed many people who have encountered the same thing as me. We bluntly refused to be beaten, and politely refused and said that we refused to be clear."

This kind of operation, which added fuel to the flames, made the video hit more than 10 thousand again, pushing the incident to a new climax, which also attracted the attention of the public security organs. The surveillance of the restaurant recorded the situation at that time. After investigation, it was found that the video was faked, and the team had a clear division of labor, each playing a different role. The video was shot three times, and it took only about 30 minutes before and after, creating such a short video that "caused public anger in the whole network".

Afterwards, Cheng Moumou, who pretended to be a drunken man, told reporters that after the short video of "being asked by strangers to accompany wine" was popular, there was also a phenomenon that they faked their accounts to attract fans into the group. They faked it to suck powder for themselves, but they did not expect to be cheated by the same fake accounts as them. From this point of view, there are quite a few fraudulent acts for the sake of traffic.

On August 3 last year, a network platform released a short video. In addition to crying, the words above were "Late at night, my sister delivered food, and I went downstairs and found that my car was stolen". However, it is such a video with a duration of only about 10 seconds. The number of views that night has exceeded 60 million, and it has spread rapidly on multiple platforms, entering the hot list, and immediately liked and collected more than 100,000 times.

Similarly, these also attracted the attention of the police. After investigation and verification, the video was posed, and the publisher was the woman performing in the picture, and her husband was in charge of props and guidance. The whole process of their posing at that time was recorded by outdoor monitoring on the street.

The reporter found that most of these short video copies of posing and fictional interpretation were reproduced and plagiarized. In the words of netizens, "they are all familiar flavors and familiar formulas."

The reporter learned in the investigation that behind this, the ultimate goal of most publishers of these fake videos is to further realize the traffic and make money. For example, "Liangshan Meng Yang" first released some fabricated fake videos of "Miserable Life" and "Crying Poor and Selling Miserable" on the network platform, and after the number of fans exceeded 100,000, it started the road of bringing goods.

Flow economy

Can not be divorced from the rule of law

It is beyond reproach to attract fans and bring goods by making high-quality short videos. However, under the temptation of interests, some bloggers of short videos do not hesitate to fake videos that attract people’s attention, so as to realize the flow. Some short-sighted band goods training institutions have introduced some improper means such as "subverting cognition", "creating opposition" and "copying materials".

How to control the short video posing fraud? Experts believe that all parties and departments need to work together.

Zhang Xinbao, a professor at the Law School of Renmin University of China and vice president of china law society Network and Information Law Research Association, said: "Controlling false information of fake videos is a comprehensive work, which requires law enforcement departments to strengthen law enforcement, platforms to strengthen self-discipline and supervision, and audiences to constantly improve their recognition ability. It is necessary to strengthen social supervision and increase the illegal cost of producers (counterfeiters). The most fundamental thing is to manage from the source and cut off the relevant interest chain, so that those who make fake videos to promote false information can not obtain economic benefits, and even bear adverse economic consequences, and jointly create a clean and honest network environment. "

These short videos with poor content orientation have impacted public order and good customs, and even violated laws and regulations, and must be rectified. If such information is indulged, people will be deceived frequently, and they will become insensitive to the real news events. These negative effects will eventually have to be paid by the whole society, and the victims may be each of us. For this bottomless practice of defrauding traffic by false means, relevant departments, Internet platforms, video producers and publishers, etc. all need to take their respective responsibilities. The flow economy can’t become a fake economy, and it can’t be divorced from the rule of law.

Original title: "Millions of fans online red was sentenced! Uncover the "Painted Skin" of Fake Short Video

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Xiaomi car has been exposed, and this configuration information is very important.

The shape of Xiaomi car was exposed, this time it was not a spy photo, but a rendering of the digital model. Xiaomi officially said that this is a picture leaked by a secondary supplier, not the final production. According to my analysis, its completeness has far exceeded the visual effect of CAS surface model, and it is a productive digital-analog rendering effect map. From the analysis of the composition and rendering quality of the photo, the car is in a complete state and is likely to be the final official publicity picture.

The leaked photos are highly consistent with the road test camouflage car in proportion and important features. If this is indeed an accidental leak, then such a supplier is also immoral and in breach of contract, and we condemn it here. If this is a marketing, the effect of recitation has far exceeded expectations. Since the picture has been exposed on a large scale, let’s analyze this "young man’s first car" through some existing information.

Judging from the words on the license plate, its code name is MS11. According to Xiaomi’s previous official announcement, this will be an electric car. Its overall proportional posture is still very good, and it is a sports mid-level car with its side vision center of gravity leaning forward. The whole vehicle is elegant and agile, and there is no obvious main ridge line.

Its headlights have the feeling of McLaren, and there are four LED light sources in it, which is the premise of realizing the follow-up steering function, and a light belt runs through it. I think the area of this headlight is too large. If we can reduce the black background around the four lamp beads and insert the lamp strips into the front enclosure, the whole front will be more thin and sci-fi.

It’s not just a lamp, but its cheeks and vents behind the front fender are very Porsche Taycan. This is a four-door coupe with a sliding back, and the hidden door handle is nothing new. The end of the side window is tilted and raised, highlighting the powerful hind legs. From the picture, this millet MS11 is also equipped with a panoramic canopy, and the bottom of the tail window is a black component, which may be a liftable spoiler. Judging from the gap structure around the rear window, it is not the way to open the trunk of the hatchback. Taillight is penetrating. In order to expand the visual width, it seems to have a gas field. Now many cars with small size and low level are doing this. There are many ups and downs in the rear of the car, which is what a new energy sports car should look like, but there is still room for consideration in the lightness of the front and side skirts.

Generally speaking, the shape of this Xiaomi MS11 is separated from the traditional fuel car, which is good, but it doesn’t give people a concept of "new species" like the models of Gaohe, Kykrypton and BYD Ocean Department. You can’t be happy or disappointed with Xiaomi car because of these pictures. Xiaomi officially said that it is different from the final mass production version, and I hope this is really a marketing event, so that Xiaomi can improve product design and planning from the opinions of netizens.

In addition, there is Xiaomi’s current product LOGO on the rendering of the wheel hub, and it is uncertain whether the mass-produced Xiaomi car will also use this logo. The exposure pictures of the front and rear enclosures and other body exterior parts are very rigorous and standard screenshots of digital models. The supplier is BAIC Mould, which is a manufacturer of automobile exterior parts jointly established by the parts company of BAIC Group and Jiangnan Mould, not a BAIC factory, so we can’t determine the origin of Xiaomi’s production qualification so early. In fact, Xiaomi has not obtained the automobile production qualification so far.

From the existing pictures, we can actually see some technological configurations. The laser radar protruding from the top of the car shows that this millet car will have a high-level intelligent driving assistance system. Xiaomi has also been using BYD Han as a test vehicle for its self-driving software and hardware. The shape of Xiaomi MS11 steering wheel is also relatively traditional, and it is not a sci-fi yoke steering wheel. If it is Xiaomi’s first model, then according to Xiaomi’s previous official information, it will be equipped with MIUI CAR car system, and Qualcomm’s next-generation intelligent cockpit chip and NVIDA Orin X chip will be used for car and intelligent driving as hardware support. BYD’s blade battery will be used for low-profile models, and Kirin battery will be used for high-profile models. The price may range from 250,000 to 350,000. It’s been 22 months since Xiaomi announced to build a car. At this time, it’s time to show the renderings. It’s expected that when the car is delivered in 2024, it won’t disappoint the rice noodles.

New drama controversy, online celebrity label, cross-border transformation … Liu Yuning responded


Special feature of 1905 film network Since the broadcast of "One Mind to Pass the Mountain", he has repeatedly "out of the circle" with his character Ning Yuanzhou, which has caused various discussions.


Before the press release, "Liu Yuning, I won’t resist this time" once again became a topic on the hot search. In this message sent to fans, he wrote: "I love Ning Yuanzhou too much" and "(this role) is something I will never have again in my life".



Such feelings and moods can also be clearly perceived in this conversation with Liu Yuning.


The day was the announcement day of "One Mind Close the Mountain". "When I came, I was thinking, how long have I been an actor? Although I have not been filming all the time, it has been five years. " He said with emotion, "The roles and the learning process make me feel that it is all worthwhile."


In the face of controversy and even "bad comments", Liu Yuning admitted that he was not invulnerable. However, from the initial entry against the prejudice of the outside world against "online celebrity" to the completion of the cross-border with a label, he never lost his "indomitable" momentum.


"Try to play every role well and do every job well. I still believe that sentence, and time will give you the answer."



01 Harvest ningyuanzhou

Liu Yuning, who has always dared to say and do, chose "not to resist" this time. Perhaps the reason is just as he said: "I love Ning Yuanzhou too much."


Before meeting this role, Liu Yuning had starred in many different types of characters, large and small, and Ning Yuanzhou seemed to be a staged "destination" for them to reach together at this moment.


Although he’s not as bad as some characters, and he’s not crazy, he’s in line with all Liu Yuning’s imaginations about the versatility of Jianghu chivalrous people.



On the day of the announcement of "One Mind off the Mountain", Liu Yuning specially recalled his career as an actor so far. In this "competitive" industry, he didn’t make too many plans for himself. In five years, he played many roles, large and small, and also studied and grew up with his predecessors and peers in the industry.


At first, Liu Yuning was under pressure when he received the invitation of "One Mind Close the Mountain". "In any job, I have to pass the customs first, because I have to be responsible for him." Facing Ning Yuanzhou, he finally felt that all the accumulation in the past seemed to be preparing for this role.



"I think I’m ready," Liu Yuning said with a smile. "Actually, I can’t say that completely, but this role is too rare. How many favorite roles can an actor meet in his life? I want to try hard, make up my mind and fight for everything. "

 

After "One Mind Close the Mountain" was broadcast, Liu Yuning not only gained affirmation, but also heard different comments from the outside world. He admits that he can’t be "completely indifferent", but he is willing to continue to prove himself with actions.


"I used to think that as long as I kept acting well, I believed that I would meet my favorite role one day." A Thought of Guanshan "made me feel that I had finally taken such a step on the road of being an actor," Liu Yuning said. "I was very, very happy that everyone could finally see my role." 


02 Go back to Liu Yuning.


Liu Yuning seems to have changed, but it has never changed, from its debut to its "popularity" and cross-border. For example, as a "living entertainment" in everyone’s eyes, he still maintains the habit of communicating with fans and netizens through live broadcast.


"It is not rare to be a’ living person’." Liu Yuning said half jokingly, "The live broadcast is a communication window between me and my fans, but I have something that others don’t, so I won’t lose it."



Not only communication, but also live broadcast has become the source of Liu Yuning’s "sense of security" to some extent. Although the work content has become more and more, he can still find the pleasure and satisfaction of "chatting" with fans at first.


"Many times you are playing a role, but when you are a fan, you think you can talk about Liu Yuning." For Liu Yuning, this space allows him to export and release some more personal emotions, and also gives himself a lot of energy. Although sometimes he even talks about "face pain", Liu Yuning still wants to talk to you.


"I think I will find a sense of identity in it. When I feel insecure, I will find here that someone still loves me and I can go on."



Keep walking. The source of this forward momentum is even earlier than entering the business. Since childhood, Liu Yuning has a dream of becoming a "star".


Apart from all kinds of labels and "prejudices" seen by the outside world, he has never wavered in his sense of belief that supports his progress.


Now, he has earned the audience’s affirmation of "Liu Yuning’s original voice lines" with repeated reading exercises for several years, and also proved "why not?"


Today, Liu Yuning, which has once again completed the cross-border, still has such indomitable spirit. "I dare not say what is the goal. Just play every role well and do every job well. I still believe that sentence, and time will give you the answer. "


TimeShop new product launch conference was held grandly! Brand ambassador "Zi Xia Fairy" Athena Chu made a stunning appearance.

"Give life to time, not time to life." On March 27th, 2024, the new product launch conference of TimeShop, a well-known health brand, was successfully held in J Hotel on the 105th floor of Shanghai Tower, the tallest building in China. At this new product launch conference, TimeShop, together with Athena Chu, the brand’s first image ambassador, industry opinion leaders and the general anti-aging crowd, witnessed the brilliant appearance of "Ziguang Treasure Box" double-cabin drink.

TimeShop, a health brand that has emerged in China and Hongkong since 2019, has always adhered to the concept of "gathering top scientific research experts and researching formulas suitable for Chinese physique". It adheres to the principles of "cutting edge", "high efficiency" and "safety" and is committed to providing one-stop anti-aging solutions and high-quality health products to consumers around the world. Today, TimeShop not only cooperates with retail giants such as Watsons, but also is widely distributed in drugstores, pharmacies, Facebook live broadcast platforms and e-commerce, and its product quality is deeply trusted by consumers.

At the press conference, Jimmy, representative of TimeShop, introduced the brand and its latest research results in detail. He said: "Although it was generally believed that high-quality health care products could only be purchased from abroad, in fact, not all imported products are fine. TimeShop firmly believes that in the highly competitive market, only with the best quality products can it stand out. We turn the latest scientific research results into products, so that consumers can enjoy the most advanced scientific research results, thus improving health and preventing diseases more effectively. "

Later, he further pointed out that, especially in the field of anti-aging, TimeShop’s products are dedicated to helping users to glow with health and vitality and remain youthful and beautiful. The new product-Double-compartment drink released this time, with its characteristics of double-compartment flash filling and internal repair and external supplement, not only supplements nutrients needed by the body or skin, but also repairs cells from the inside out, which fundamentally improves health.

It is worth mentioning that one of the highlights of this conference is the stunning appearance of Athena Chu, the brand’s first image ambassador. She took a double-cabin drink on stage and said, "It is very important for me to maintain a good skin and mental state, so I often choose TimeShop products to supplement my body’s needs. Double-compartment drink is my personal favorite beauty drink. It has a unique appearance, with a cell compartment above it, which contains highly active ingredients and can play a role in cells. The liquid below can supplement the nutrients needed by the skin. This design idea from inside to outside and from outside to inside is very unique. "

In addition, many experts and experts in the field of anti-aging also expressed their love for the "Ziguang Treasure Box" double-cabin drink. A well-known KOL praised: "TimeShop always adheres to science-based, user-oriented and continuous innovation and progress. I deeply trust its quality and professionalism. "

With the successful conclusion of the new product launch conference, the participants got a deep understanding of TimeShop’s anti-aging vision and the charm of "Ziguang Treasure boom" double-cabin drink. In the future, I hope TimeShop can continue to uphold its original intention, provide better products and services to consumers around the world, help more people improve their health, improve their quality of life, and enjoy the good times of youth and vitality. At the same time, we also expect TimeShop to become the pride of China and bring its brand to a broader market.