By 2022, the beauty market in China will reach 500 billion. How will the beauty industry face a new round of challenges?

After decades of development, China’s beauty industry has formed hundreds of billions of industrial chains, and famous national brands such as shanghai jahwa, Galand Group and Baiqueling have been born. Affected by the COVID-19 epidemic, how can the beauty industry better meet the new round of opportunities and challenges through scientific and technological innovation? How to keep up with the changes in consumer demand and stand out from the fierce and complicated competition? On the afternoon of December 20th, the 2020 Huali Beauty Summit Forum was held in Shanghai. The event was hosted by East China University of Science and Technology, which attracted more than 100 representatives from well-known enterprises, Huali teachers and students, and more than 10,000 people participated in the online live broadcast. Li Min, general manager of strategic purchasing department of Galand Group, served as the moderator.
Wu Baijun, Vice President of East China University of Science and Technology, Qian Xuhong, distinguished alumnus of East China University of Science and Technology, academician of China Academy of Engineering and president of East China Normal University, and Pan Qiusheng, Chairman and CEO of shanghai jahwa United Co., Ltd. delivered speeches respectively. At the opening ceremony, the opening ceremony of Huali Beauty Industry Alumni Association was also held. Pan Qiusheng served as honorary chairman of Huali Beauty Industry Alumni Association, and Wu Baijun presented Pan Qiusheng with the letter of appointment as honorary chairman.
Pan Qiusheng said that the beauty industry in China has a market scale of more than 300 billion, and it is still in the process of sustainable development. However, we should be soberly aware that the penetration rate of China’s beauty market is still far lower than that of the global market, especially in Europe, America, Japan and South Korea. The COVID-19 epidemic in 2020 made us fully feel the unpredictability of the world. Under such circumstances, the establishment of the Huali Beauty Industry Alumni Association and the holding of the summit forum assumed the historical responsibility of promoting industry innovation and promoting information exchange. It is expected that through such better communication, students will understand the market dynamics and lay a better foundation for future career development; Further promote the scientific research strength of the school to keep pace with the times and deeply connect with the dynamic trends of consumers; Help practitioners in the beauty industry to provide consumers with better products and services; Realize better contact, exchange and communication in the value chain of beauty industry and find more opportunities to promote the development of the industry.
According to the relevant data of Prospective Industry Research Institute, by 2022, the market size of China beauty industry will reach 500 billion yuan. If personal care category is added, the beauty market in China has reached a trillion-dollar volume. Under the impetus of industrial agglomeration, new technology and industrial chain optimization, China cosmetics industry has entered the moment of full awakening of "new economy". How to look at the current complex industrial situation, the industry elites, experts and scholars attending this forum gave their own answers.
Dr. Mao Jianwen, Vice President of BASF Global and Business Management Department of Nursing Chemicals Business Department in Greater China, delivered a keynote speech on the topic of "Innovative Cooperation, Win-Win Future-Trend of Cosmetic Raw Materials". He pointed out that the rapid development of China for decades and the continuous improvement of women’s social status in China have ushered in a golden age for China’s cosmetics industry. Compared with countries such as Europe, America, Japan and South Korea, the lack of penetration in our cosmetics market will bring us countless opportunities, and consumers’ demand and yearning for quality of life will surely make more national brands rank among the world-class industries. From the perspective of raw material industry, it is the real foundation for enterprises to bring value to brands by satisfying consumers’ needs, demands and pleasures. The insight into consumer demand and the yearning for improving the quality of life implied behind consumer demand are the basic thinking principles for enterprises to promote innovation. Mao Jianwen described a series of practices of BASF, a century-old enterprise, in meeting consumers’ needs, exploring consumers’ demands and creating consumers’ happiness. We also look forward to further strengthening cooperation and win-win development with East China University of Science and Technology in innovation.
Dr Zou Yue, Director of Science and Technology Department of R&D Center of Galand Group, delivered a keynote speech on "Fragrance Innovation and Beauty Products Technology". He introduced the general situation of brand establishment, enterprise development, talent team and scientific research and development of Galand Group, and emphatically shared the development course of the company’s own brand-Nature Hall. Since its inception, the brand has positioned its product DNA in the Himalayas. "Beauty begins with nature, and learning from nature" is the core interpretation of the brand. For more than ten years, Galand Group has taken modern science and technology as a tool, artistic aesthetics as a guiding ideology, and environmental protection as a concept of sustainable development, and made many scientific investigations in Himalayan areas, from tropical valleys at low altitudes to snowy plateaus and grasslands at high altitudes. By using modern techniques such as collecting the fragrance of living flowers, the original fragrance from Himalaya was developed, and the fragrance was recreated and reproduced by various experimental techniques, and it was successfully applied to three personal care and body care products of Nature Hall, effectively satisfying consumers’ demand for sensory efficacy of products. In addition, inspired by the impressionist school, Galand Group gradually developed the idea that Himalayan impressions create fragrance, and created Himalayan impressions-related fragrance by taking Himalayan landscapes, plants, colors, animals and culture as impressions. With the idea of creating fragrance by impression and artistic re-creation, Galand Group has launched a new perfume brand ASSASSINA Shaheen’s series of perfumes. Aroma innovation originates from nature and surpasses nature.
At present, the national beauty brands in China have risen in groups. Nationalization of cosmetic raw materials and products market is an inevitable development trend. Alumni Zhang Wanping, Executive Dean of Shanghai Universities of Applied Sciences International Cosmetics Institute, shared the topic "Technical Development Trend of Nationalization of Cosmetics Market". She pointed out that technology is the driving force of development in any industry. Nationalization technology innovation is the key in cosmetics market, and the technology chain of cosmetics industry includes three parts: raw materials, formula and evaluation. In terms of raw materials, besides natural extraction and biological fermentation, which are concerned by the market and consumers, we should not avoid synthesis. Cosmetic raw materials still depend on synthesis technology, and the direction and application performance of synthetic raw materials need to be defined in combination with cosmetic formula system. In terms of formula, cosmetic formula is a multidisciplinary system, especially based on the theoretical basis of colloid and interface chemistry. Designing carrier structure according to the characteristics of raw materials and developing market-competitive product system is the main direction of product development in the future. In terms of evaluation, under the new regulations, the requirements for evaluation are higher, and the whole industry will pay attention to the establishment of evaluation system for cosmetic raw materials and products. There is still a long way to go in the evaluation of cosmetics, which needs further discussion. How to build a scientific and reasonable evaluation system through multi-dimensional system is the premise of the sustainable and standardized development of cosmetics market.
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Successful Practice of the Concept of "Four All-Media" —— Integration and Communication Innovation of "2021 People Awards Ceremony"

On the evening of March 3, 2022, "Touching China" 2021 People’s Awards Ceremony was broadcast simultaneously on CCTV’s comprehensive channel and new media platform, which was hailed as "Chinese’s annual spiritual epic" and reached its climax. According to the statistics of the whole network, as of 15: 00 on March 8th, Touching China had 77,000 articles, 4.38 billion hits and 17.52 million discussions. From the end of January, 2022 to the present, we have witnessed a series of glowing names and earth-shaking stories. Through the full coverage of many traditional media and new media, holographic coverage of different media forms, and the participation of all the staff represented by the parties’ stories and netizens’ comments, we have jointly staged a "touching" masterpiece that spans the spring of 2022, and the emotional aftermath is still continuing today. It can be said that the integrated communication strategy of < Touching China > 2021 People’s Awards Ceremony embodies the concept of "four all-media" and is a successful practice of all-media communication.

Compared with the concept of all-media, which mainly focuses on media forms, distribution platforms or means of expression, "all-media, holographic media, all-media and all-effect media" means that all-media is not only a cross-media integration, but also a deeper integration involving time and space, media technology, communication subjects and communication functions. The project team invited experts from related fields to discuss the innovative mode of planning, producing, broadcasting and disseminating the whole chain and whole process around "Touching China 2021 People Award Ceremony", and made suggestions together with the news center of the General Station to form a practical, instructive and operational innovative scheme of "Touching China". By creating "four all-media", an all-media communication pattern will be formed, and the integrated communication will reach a new height &mdash; &mdash; It has created a continuous heat, crossed the barrier of information access, realized the diversification of communication subjects, and optimized the efficiency, effectiveness and effectiveness of communication.

First, the whole media: creating continuous heat

The original intention of the whole media is that when reporting a news event, the media should report the whole process of the event from the beginning to the result (if the article is published publicly, it should be noted here). This is required by the instant communication characteristics of new media. For the large-scale event "Touching China", the whole media means "topic management" in the whole process of the event, from preheating before the award ceremony, to being popular in the award ceremony, and then to spreading after the award ceremony. The event should have a sustained heat to attract more attention and have greater social impact. As early as the launch of < Touching China > 2021 People’s Awards Ceremony, the project team and CCTV News WeChat WeChat official account jointly planned, and from January 27, 2022, they continuously pushed "Miss Your Little Flower" to write a letter in tears: We are all fine, but we are missing you "and" We can finally look up and see the sky! The guy changed his name excitedly. He took a photo with six chairs, and the story behind it was too shocking. He is one of the movie prototypes! The sword is the return visit story of four previous "Touching China" figures, such as gunpowder "Plastic Surgery for 30 Years", which warms up the 2021 People’s Awards Ceremony; On January 29th, CCTV news video number, Weibo account number and WeChat account number simultaneously released the video and related content of "Mao Xianglin and Six Chairs", and at the same time established related topics of Weibo. As of February 23, the above four WeChat tweets have been read more than 100,000 times.Weibo’s topic has been read more than 200 million times, reprinted by dozens of media, and spread many times.

The warm-up of < Touching China > 2021 People’s Awards Ceremony gradually reached a climax before the program was officially broadcast. At 22: 20 on March 1st, 2022, the popularity of "Touching China 2021" and "Long Lin Binding" version of the promotional film was released on CCTV news Weibo and other new media platforms, and the popularity of "Touching China 2021 People Award Ceremony" continued to climb.

&uarr; "Long Lin binding" version of the promotional video.

&uarr; "Long Lin binding" version of the promotional video.

From noon to afternoon on the broadcast day of "Touching China > 2021 People Awards Ceremony", CCTV news client and Billie Billie (bilibili) simultaneously launched related short videos. These warm-up activities were still going on until the last moment of the official broadcast of the award ceremony. When the award ceremony is broadcast on CCTV comprehensive channel and other new media platforms, CCTV news also pushes pictures and texts specially made for people of the year, award speeches, etc. to expand the spread. After the award ceremony, CCTV news WeChat official account used the summary video "Last night, their stories were screened" to review the touching moment of "Touching China’s 2021 Person of the Year", aiming at continuing the popularity of the program. On March 10th, 2022, the General Manager’s Office of the General Desk published "Driving CCTV-1 ratings to increase by 39%, < Touching China’s People of the Year Award Ceremony > after 20 years, which once again aroused widespread concern. After careful planning in the early stage, this award ceremony formed a hot spot spanning three months, which not only attracted more attention, but also produced more lasting touch and strength.

Second, holographic media: crossing the physical barrier

Holographic media means that the form of information dissemination is not limited to simple pictures and texts, and the three-dimensional presentation of information is realized through media technology, breaking the boundaries between big screen and small screen, reality and virtual, bringing new experiences to audiences and users, and realizing comprehensive access to information. In the production and dissemination of "Touching China" 2021 series products, it is not difficult to see the innovative practice of the project team in designing and building holographic media. First of all, technologies such as graphics, text, video, sliding screen and H5 page are widely used to adapt to the presentation of different terminal products, so as to reach users of different terminals. Secondly, make full use of new technologies in program production and broadcasting, such as realizing the connection between stage and location, reality and creation in multiple scenes through AR technology; The huge screen reproduces the work and life scenes of the winners with print-style videos; Through the combination of reality and reality, telling the stories of winners vividly has a shocking effect, which increases the appeal and reach of the program. Third, multi-platform broadcast and delivery. In addition to CCTV’s comprehensive channel, there is also the new media matrix of CCTV, as well as almost all mainstream network platforms such as WeChat, Weibo, bilibili, Tik Tok and Aauto Quicker.

&uarr; AR technology shows the sense of science and technology and enjoys the visual feast

&uarr; AR technology shows the sense of science and technology and enjoys the visual feast

Finally, intelligent technology helps coverage, such as algorithm recommendation of major platforms, Weibo Hot Search List and other intelligent communication means, which also contribute to the creation of holographic media communication.

The purpose of holographic media is to eliminate the separation from the audience or users, so as to achieve effective access to information. The operation team of < Touching China > 2021 People Awards Ceremony handed in a beautiful answer sheet with data. On the evening of March 3, 2022, the audience rating of the award ceremony on CCTV comprehensive channel was 1.03%, which was 23% higher than that of the previous year. The data on the small screen is even more amazing. From March 1st to March 8th at 17: 00, there were 77,000 related reports on the whole network, and the total number of short videos created by Erchuang in the whole network was over 260 million. The number of related Weibo topics was over 3.5 billion, and 10 topics broke through 100 million. The number of people who moved China in 2021 was 340 million, and the number of people who raised the trophy with one hand was 2. It can be said that the operation team of "Touching China 2021 People Awards Ceremony" has achieved the integration and communication of all media by covering large and small screens, traditional media and emerging media, real world and virtual space with rich product forms and advanced media technology, and achieved the goal of holographic media.

&uarr; Top of Weibo Hot Search List and Hot Topics

&uarr; Top of Weibo Hot Search List and Hot Topics

Third, the whole media: enrich the main body of communication

All-staff media means that everyone can be the disseminator and receiver of information, and realize all-staff participation, all-round contact and all-staff interaction in communication activities. The Internet has broken the boundaries of communication and acceptance, making people the main body of communication. The key problem lies in how to attract more subjects to participate in communication activities. During the operation of < Touching China > 2021 People’s Awards Ceremony, the operation team mainly interacted with many netizens through the narration of the parties, which made the communication subject transcend specialization and realize socialization. As the netizen @ Yuzhu Cabin commented: "Touching China, which is expected every year, has been for 20 years. Countless times I was moved to tears, paying tribute to every hero who touched China! " Thanks to the interaction and participation of netizens, the influence of Touching China has been effectively enhanced.

Nevertheless, we still have to see that as a producer of programs and related cultural products, the main station plays a leading role in "setting the tone" from the planning of activities to the selection of characters and the broadcast of programs. As the producer and the first subject of communication, the reception desk shows the brilliance of human nature and attracts the participation of netizens by excavating and presenting the most touching moments of the annual figures in Touching China, thus greatly enriching the subject of communication. In this process, the person of the year in Touching China is the protagonist of the activity. Through their personal narration, the core theme of "ordinary makes great, and heroes come from the people" can be better reflected. Therefore, how to attract more netizens to participate has become the key to the success of the activity. From the perspective of communication process, the project team specially set up the project team of "Touching China" to focus on attracting the attention of netizens. Facts have proved that this move has achieved remarkable results, which is also proved by the reading volume of online platforms, hot searches and comments in Weibo, and the forwarding volume.

Overall, there are the following experiences worthy of attention. The first is all-round reach. Full coverage from before, during and after the broadcast of the program, and comprehensive coverage of all media platforms, from time and space, to the end. The second is the positive attraction of "online celebrity". The award-winning person of the year is undoubtedly the "online celebrity" that attracts people’s attention. Their personal stories and live interviews not only enhance the weight of the main body of communication, but also become an important factor to attract netizens to participate. The third is to let more people participate through collaborative production. For example, Rongfa Center’s coordination with CCTV News and bilibili UP Master to produce moving mixed clips is a successful exploration of collaborative content production with netizens. The main station also linked Hubei Radio and Television, Hunan Radio and Television, Red Net and other local media account matrices to achieve a wider coverage. Among them, Red Net connected to interview Jiang Mengnan’s parents, and the released work "Hunan girl Jiang Mengnan touched China, and her parents once choked" was played more than 5.59 million times; Linked with the accounts of universities such as Tsinghua University and Jilin University, the short video about Jiang Mengnan released by Tsinghua University reached 9.56 million times. This way of cooperation with other institutions can not only achieve multiple dissemination of products, but also allow more institutions and their users to participate. It is with the devotion of the vast number of users that "Touching China" can last for 20 years, and it has truly realized that it is always moving.

Fourth, full-effect media: optimizing efficiency, effectiveness and effectiveness

Some experts and scholars believe that as a comprehensive concept, all-effect media refers to the rational combination and utilization of existing resources to achieve the optimization of transmission efficiency, communication effect and media efficiency. Full-effect media requires breaking through all obstacles between information and users. Since the network platform plays an intermediary role in the process of connecting users and resources, especially the social media platform has become the super center of the social communication system, to improve the communication efficiency and coverage, we must rely on the network platform to achieve it. The integrated communication of Touching China attaches great importance to relying on the network platform to improve the communication efficiency in all aspects. For example, the return visit stories of winners of Touching China in previous years were first sent out on WeChat WeChat official account as a warm-up. As the "top priority" in the whole communication process, the award ceremony was broadcast live through CCTV integrated channel, and the new media matrix of CCTV news went into battle, and it was spread with the help of social platforms and short video platforms with a large number of users, achieving the first time to reach users, greatly improving the communication efficiency.

In order to optimize the communication effect, "Touching China" integrates the innovative project team to gain insight into users’ psychology, and puts in a series of eye-catching content products, with remarkable communication effect. For example, the "Long Lin Binding" version of the promotional film presents the winners of "Touching China" in the past 20 years, such as Yuan Longping and China women’s volleyball players, on the scroll page and "Long Lin", which is not only unique, but also makes netizens shout "touched"; Wechat has pushed the winners of Touching China in 2021 and the classic award speeches in graphic form, selected micro-content from the grand award ceremony, and achieved micro-communication effect, which has gained super-high broadcast volume and popularity.

This is the affirmation of the above innovative forms and contents by the market and users. In order to maximize the communication efficiency of Touching China, the integration and innovation project team has also made active explorations, such as systematically planning and packaging Touching China as a brand, lengthening the communication chain, and making the touching story and upward force have a more lasting incentive effect.

In a word, the integrated communication strategy of "Touching China 2021 People Awards Ceremony" conforms to the current trend of media integration and embodies the requirements of "four all-media", thus achieving a good communication effect. It gives us enlightenment: to conform to the general trend of media integration, to have "thoughtful, temperature and quality" works and appropriate media communication strategies, mainstream propaganda can be turned into powerful spiritual strength and public opinion support.

Author: Associate Dean and Professor of School of Journalism and Communication, Guangzhou University, Zou Jun.

What are the effects and functions of collagen?

Collagen is one of the indispensable nutrients in human body. As an important protein of human body, collagen mainly exists in connective tissue. Collagen is so important to human body. What are its functions and functions?

First of all, collagen has an important protective effect on the skin. It can enhance the elasticity and firmness of the skin, reduce the appearance of wrinkles and fine lines, and make the skin smoother and more elastic. In addition, collagen can also keep the moisture balance of the skin, making the skin softer and more shiny.

Secondly, collagen also plays an important role in bones and joints. It is an important component of bones and joints, which can enhance the strength and stability of bones and reduce the occurrence of fractures and joint pain. Therefore, proper intake of collagen is of great significance for preventing osteoporosis and joint diseases.

In addition, collagen has an important protective effect on muscles and blood vessels. It can enhance the elasticity and stability of muscles and reduce the occurrence of muscle injury and pain. At the same time, collagen can also enhance the elasticity and stability of blood vessels and reduce the occurrence of arteriosclerosis and hypertension.

Finally, collagen also plays an important role in the digestive system. It can enhance the mucosal barrier function of intestinal tract and reduce the occurrence of intestinal inflammation and ulcer. At the same time, collagen can also promote the digestion and absorption of gastrointestinal tract and enhance the nutritional absorption capacity of human body.

Qiu Yongbi, vice president of Chongqing Xingchen Plastic Surgery Hospital, said that in daily life, collagen can be supplemented by drinking bone soup, oral collagen supplements and other foods, but a large part of it will be filtered out by the human digestive system, and the amount that can really reach the skin and work is very limited. Beauty seekers can also choose subcutaneous injection or oral administration of small molecular collagen peptides to supplement. It should be noted that collagen injected into the skin will be gradually absorbed by the human body, so its efficacy can only last for six months to one year, and a few people may have side effects such as allergies and infections. (Chongqing Xingchen Plastic Surgery Hospital)

(Note: This article belongs to the commercial information published by People’s Daily Online. The content of this article does not represent the views of this website, and it is for reference only. )

"Speed and Passion" of a Head Nurse

  【 First-line anti-epidemic group spectrum 】

  Guangming Daily reporter Wen Qingsheng Guangming Daily correspondent Li Yongfei Xu Wei

  The first ray of sunshine in Jiangcheng early morning spilled into the window, and Li Xiaoli, the head nurse of 14 departments infected in Guanggu Hospital of Hubei Maternal and Child Health Hospital, began a busy day. She wears protective equipment quickly and is about to go to her battlefield: "Red Zone".

  The polluted area in the ward where COVID-19 patients are admitted is called "red zone" because of its high risk of infection. Here, it is the place where Li Xiaoli struggles every day and the battlefield where she interprets "speed and passion".

  Li Xiaoli, from a hospital of the Rocket Army, is petite, with short hair and ear-length. He talks like a bean, walks with a gust of wind, and the secretary has one word: Quick! She said that this was practiced little by little in the army.

  He has been a soldier for 31 years, engaged in clinical nursing for 26 years, participated in international peacekeeping, carried out military tasks such as earthquake relief and debris flow rescue, and seen too many "moments of life and death". Li Xiaoli knows more clearly: "Saving people is like fighting, winning and losing every second, and we will have an extra chance of winning treatment."

  Speed is life, and treatment is war! Li Xiaoli experienced "the speed of life and death" again and again after the war.

  One morning, when Li Xiaoli made rounds, she found that 85-year-old Uncle Zheng’s eyes were dull, but his vital signs were basically stable, so she told the nurses on duty to pay more attention. As expected, uncle Zheng suddenly had an acute attack of complications at dinner, and his blood potassium was reduced to half of normal people, and his blood oxygen saturation dropped rapidly to 56%. Li Xiaoli immediately implemented first aid according to the doctor’s advice: intravenous potassium supplementation, high-flow oxygen inhalation, and informed the intensive care unit to prepare for intubation treatment.

  A series of orderly treatment operations dragged Grandpa Zheng back from the brink of death. Uncle Zheng’s son, who was also in the same room for treatment, witnessed this thrilling scene and was so excited that he didn’t know what to say, just thanked him assiduously.

  "As a nurse, it is not as simple as taking temperature, measuring blood pressure, giving medicine by injection, but having the ability to tug-of-war with death at a critical time." Li Xiaoli said.

  Li Xiaoli’s father is a veteran who participated in the War to Resist US Aggression and Aid Korea. When she left home to serve as a soldier, she gave her a sentence: "A real warrior should be excited when he goes to the battlefield, so that he can win the battle." Over the years, her father’s "spiritual mantle" has been well passed down on her.

  Before supporting Hubei this time, although Li Xiaoli had already reported her retirement, she still led nurses in Corey to submit the application form collectively. In Wuhan, she served as the head nurse of 14 infectious diseases departments, which is the oldest among the general nurses. Qiao Huixia, the nurse in charge, has worked with Li Xiaoli for 13 years, and her impression is: "As soon as you put on protective clothing, it is like being fully charged with electricity, and you will have endless energy when you put into work."

  At the nurses’ station, there is a small "supervision column", in which different notes are posted every day. This is what Li Xiaoli lists the problems and shortcomings that existed that day after rounds, and the next day, he will "write off the accounts" item by item.

  During the interview, Li Xiaoli picked up a piece of paper with 12 "tips" written on it: there are missing items in the first admission evaluation, the date of opening the bottle of hand disinfectant is not filled in, and the 62-bed deep vein catheterization needs key monitoring & HELIP; &hellip; Li Xiaoli check one by one, and began to write down the day’s "list of questions". She said: "Don’t look at the small problem, it’s not good for the metropolis &lsquo; A hole with a big needle tip blows a big wind &rsquo; 。”

  During the interview, the reporter found a phenomenon that nurses never called the bed number when they entered the ward, but called grandparents, uncles and aunts, and the patients smiled. Nurse Qian Qian said that this "special regulation" in Li Xiaoli has been adhered to for more than 10 years.

  Grandma Wang, a 92-year-old patient in Li Xiaoli, said a few words to her before leaving the hospital. As soon as I entered the ward, I found grandma Wang sitting by the bed waiting for her: "Daughter, I was discharged from the hospital today, and the old woman wants to see you."

  Guangming Daily (March 27, 2020, 04 edition)

The annual cumulative box office of "Produced in Shanghai" movies exceeded 10 billion yuan.

  By the end of October, 244 films were put on record in Shanghai in 2018, accounting for about 10% of the country; After 70 films, more than 20 "Shanghai productions" entered the cinema, and the annual cumulative box office has exceeded 10 billion yuan. In other words, compared with 41 films produced in Shanghai in 2017, it won a box office of 4.96 billion yuan. The number of films produced this year has increased by 70%, and the box office has more than doubled. What’s more gratifying is that Dying to Survive’s "The Warriors", The Island’s "Animal World" and "Mountain Woman" and other films have diverse themes, concern for reality and outstanding reputation, which not only get good feedback in the market, but also make innovations in artistic creation.

  Pay attention to reality

  This summer, Muye Wen, a 34-year-old young director, with the help of Ning Hao and Xú Zhēng, surprised the audience and the market with his first feature film, Dying to Survive. The story of this civilian hero was humorous in the first half and touching in the second half. The film faced the struggle and courage of life test with all kinds of grassroots and little people, and let the audience see the times, goodwill and hope. In the end, Dying to Survive became the box office champion in the summer of 2018 with a box office of 3.099 billion yuan, and it was also the fifth film with a box office of over 3 billion yuan in the mainland market. But what is more worthy of applause than the box office figures is the film’s bold breakthrough in domestic genre films, which shows the light of human nature and social progress through realistic brushstrokes under the tone of humor and joy. Not relying on the so-called big IP, even the director himself is a brand-new name for the market, but Xú Zhēng and the "special fund for promoting the development of Shanghai films" that he intervened in the script stage, and all the audience who bought tickets to support it, valued Dying to Survive’s sincere care for reality.

  encourge original creations

  In the summer of 2018, there is also a directorial debut that has to be mentioned. Although there are still many problems in The Island’s special effects production and rhythm processing, this film is undoubtedly ambitious and courageous. The island is closed, everyone survives, the carnival feast and the good and evil of human nature. Bo Huang leads everyone to discuss topics such as fairness, competition, cooperation, rules and human nature in a unique carnival world. This film has also been strongly supported by the "Special Fund for Promoting the Development of Shanghai Films", which is behind the continuous optimization of the film and television industry support mechanism in Shanghai, especially the strong support for the creation, production and distribution of high-quality films.

  The National Day box office champion "Wushuang" also came from Shanghai. When the ceiling of the police action film was within reach, when Hollywood exhausted all kinds of tricks such as street parkour, fast car racing, fierce fighting, tragic explosion, naked melee, etc., "Wushuang" succeeded in finding another way. It can almost be said that the film relied on the continuous reversal of the plot to win, and the director and screenwriter Zhuang Wenqiang successfully kept the suspense until the last second. The meaning of the film title "Wushuang" until,

  Various themes

  In fact, "Produced in Shanghai" not only leads the summer and National Day files at the box office, but also creates a number of excellent works with a unified value connotation and artistic character with rich levels and diverse trends, which broadens the narrative boundary of China films. For example, this year’s opening blockbuster "Animal World" of Shanghai International Film Festival was adapted from Japanese comic book "Gambling Silent Record", which transformed the closed world in the comic book into a film language. The film’s special effects level was not lost to Hollywood blockbusters at all, and the fantasy world in Zheng Kaisi’s mind was perfectly presented on the screen, and the alternating collision between reality and fantasy was also amazing. For example, in the past October, it almost won the most influential drama award in the country, and the realistic Shanghai drama "The Woman Who Picks the Mountain" which almost traveled all over the north and south of China was successfully "picked" on the big screen. Different from the traditional drama film, the woman who picks the mountain fully respects the original stage, keeps the classic paragraphs and aria of the drama performance as much as possible, and inserts them into the whole creative process of the work in the form of documentary. For example, after 30 years, the original team will be assembled, so that the traditional Beijing opera art will glow with new vitality in new ideas and new technologies. The 3D panoramic sound Beijing opera movie "Cao Cao and Yang Xiu"; For example, The Adventure of Avanti, which activates the classic IP, Da Li Xiao Li and Lao Li, which are re-dubbed in Shanghai, and Brave Past, which is produced at a low cost by looking back on the youth of a generation; For example, director Jia Zhangke’s work &hellip, which was shortlisted for the main competition unit in Cannes again;&hellip; It can be said that "Produced in Shanghai" is based on cultural heritage and genre creation, and its film creation is increasingly market-oriented, with perfect structure and diverse themes.

  Chief reporter Sun Jiayin

The Integration of Science, Technology and Culture: Historical Thinking and Leaping of the Times

The Integration of Science, Technology and Culture: Historical Thinking and Leaping of the Times 

  

  The Integration of Science, Technology and Culture: Historical Thinking and Leaping of the Times -Professor Chen Xiejun’s speech at the 10th annual meeting of Shanghai Association for Science and Technology. 

  The integration of science and technology and culture is a historical proposition, which has been proved by history in the process of civilization and urban development. It is a history that has been proved by facts, but today it is endowed with the important significance and profound connotation of the times. The integration of science and technology and culture is a strategic issue. Obviously, today, the regular understanding and growth thinking of combining theory with practice in the evolution of science and technology and cultural construction are entrusted with the task of striving for initiative in general plan and expanding future space. The integration of science, technology and culture is a trend topic, so we should sum up our experience, be brave in exploring, make plans according to the situation and follow the trend. 

  Core view 

  The integration of technology and culture has existed since ancient times in Shanghai. Science and technology have long been incorporated into our daily life and become a culture. At the same time, science and technology is also an important part for us to deepen our understanding of life and the world and cope with the changing world. 

  The integration of science and technology and culture is of great practical significance today. We should consciously strengthen the pursuit of this integration and strengthen the research on countermeasures. 

  Chen Xiejun1952yearsevenBorn in Shanghai, born in Ningbo, Zhejiang. He is currently the deputy director of the Shanghai Cultural Relics Management Committee, the curator of the Shanghai Museum, the Standing Committee of the Shanghai Municipal People’s Congress, and the deputy director of the Education, Culture and Health Committee. It mainly studies philosophy principles, philosophy of science, macro theory of contemporary urban culture and new disciplines, library science, museum science, informatics, art management, cultural and cultural management, etc. He has published such works as Introduction to Science-Theoretical Exploration of Discipline Development, Chronology and Chromatics in Life.90Many books, another editor-in-chief, published papers and articles. 

  The integration of science and technology and culture has existed since ancient times in Shanghai. 

  Science refers to a knowledge system that uses categories, theorems, laws and other forms of thinking to reflect the essence and laws of various phenomena in the real world. Technology generally refers to various process operation methods and skills developed according to production practice experience and natural science principles. Culture is the embodiment of people’s way of life and lifestyle, the result of historical accumulation, and the reflection of material life in the spiritual field in a certain era. The integration of technology and culture is a historical fact and necessity. 

  In fact, the integration of science and technology and culture has existed since ancient times. The excavation of ancient cultural sites in Shanghai, the cleaning of ancient tombs, the discovery of ancient ceramics, bronze and ironware, the excavation of utensils used by ancestors in daily life, such as cookers, containers, food containers and wine containers, and the exposure of ancient architectural remains have displayed the social customs, long life scrolls, changes in daily life and cultural style of Shanghai’s ancient civilization in a magnificent way. 

  fromtwentycentury60Age to90In the mid-1990 s, several excavations were carried out on the Songze site, involving Songze culture and Majiabang culture in cultural types.2004year2At the end of the month, the archaeological excavation of Songze site achieved brilliant results. The cultural relics of Majiabang culture unearthed this time include stone tools, bone implements and pottery. The stone axe is ground, and the axe body has a double-sided pipe drill hole. The technology of pipe drilling and perforation has always been thought to have appeared in the late Songze culture and was widely used in Liangzhu culture. The discovery of this stone axe advanced the technology of pipe drilling and piercing for more than 1000 years. This is of great significance for exploring and studying the development history of science and technology in Shanghai. Bone implements include bone darts for hunting and tooth knives for scraping. In addition to daily utensils such as pots, pots and beans, pottery also found a pottery pig with red color on the surface, which is a domestic pig that has been domesticated, kept in captivity and has lost its wildness. The discovery of Xiao Tao pig provides new data for the history of animal domestication and livestock breeding in China. 

  Significant achievements have been made in archaeological excavation of Qinglong Town site in Qingpu District, Shanghai. Qinglong Town is the first famous town in Shanghai, located in Baihe Town, Qingpu District, which was built in the fifth year of Tang Tianbao (746Year). According to legend, during the Three Kingdoms period, Sun Quan of Soochow once built a Qinglong warship here, and later defeated Cao Jun in Chibi. By the Tang Dynasty, Qinglong Town had become an important place for coastal defense. Because it is located at Hudukou in the lower reaches of Wusong River, it has a superior geographical position and developed shipping conditions, so it has become the earliest foreign trade center in Shanghai and has the reputation of "Little Hangzhou" in the Song Dynasty.2010In 2000, the Archaeological Research Department of Shanghai Museum carried out an archaeological excavation of Qinglong Town site in a planned and step-by-step manner with the academic topics of Wusong River, Hudu base, urban development, shipping and foreign trade as the objects in Shanghai historical archaeology. The first excavation in that year found the architectural base of Tang and Song Dynasties and a large number of porcelain pieces piled up, including hundreds of repairable ceramics. Two years later, archaeologists such as Shanghai Museum and Qingpu Museum excavated the site for the second time and got a better understanding of the layout and connotation of the whole site. The excavation cleared up the orderly arrangement.fourA stove, initially determined, is a large-scale and long-used relic of a casting workshop in the Tang Dynasty, which may be a cast iron workshop and was first discovered in Shanghai. There is also a well found in the remains, which is the deepest and most exquisite among hundreds of wells that have been discovered in Shanghai. There are many artifacts unearthed in the well, such as Tang parrot’s ribbon bronze mirror, iron kettle, iron lifting Liang Ding, iron hook, silver hairpin, celadon porcelain jar, wood carving fragments and so on. This excavation unearthed a large number of cultural relics such as porcelain, copper, iron and wood from the Tang, Song and Yuan Dynasties, and preliminarily counted the recoverable cultural relics.3000Pieces, including many high-quality goods. The results of the two excavations of Qinglong Town Site are of great significance for excavating the origin of Shanghai’s history and culture, exploring the cultural source of the city and exploring the integration of science, technology and culture in history. 

  When it comes to Shanghai’s ancient civilization with a long history and complementary blend, we have to talk about the Yuan Dynasty sluice site in Zhidanyuan. Zhidan Garden is located at the intersection of Yanchang Road and Zhidan Road in Putuo District.2001yearfivemoon2sunIn the process of residential construction, such an archaeological site appeared. Later, the archaeological team immediately entered the site. After the trial excavation of the archaeological site, it was clearly the site of the sluice in the Yuan Dynasty. Shanghai had excellent water conservancy projects in the Yuan Dynasty. When it comes to water conservancy projects in the Yuan Dynasty, it is necessary to mention Ren Renfa’s National Treasure Exhibition of Jin, Tang, Song and Yuan Dynasties, which caused a sensation in China’s painting and calligraphy circles.seventy-twoAmong the national treasures, there is a flower-and-bird painting by Ren Renfa. Some people think that Ren Renfa was a professional painter in those days, but in fact Ren Renfa was a water conservancy expert in the Yuan Dynasty. This is an excellent case of the integration of science and technology with culture and art. According to historical records, Ren Renfa organized ten major water conservancy projects in Shanghai during the Yuan Dynasty, and today’s Zhidanyuan Sluice was created by Ren Renfa. It is really amazing that the stone tenon processing of Zhidanyuan underground site is exquisite and the technology level is superb. The archaeological work of Zhidanyuan is conducive to understanding the evolution of Wusong River. The predecessor of Suzhou Creek is Wusong River. Today’s Zhidanyuan sluice is far from the Suzhou River today.onekilometre (km)Far away. Therefore, a comparative study of the rivers at that time and now can roughly show the evolution of Wusong rivers.2012yeartwelvemoon31sunThe Yuan Dynasty Sluice Ruins Museum has been opened to the outside world, which has become a bright spot in the construction of Shanghai Museum and filled the blank of Shanghai Ruins Museum. 

  Science and technology have a profound cultural power. 

  Science and technology itself is also a kind of culture, and science and technology has a very powerful cultural force. How to understand the cultural power of science and technology? Or from0andoneTalk about.0andoneThe problem is the door to the computer world. have0andoneBoolean algebra, mechanical computers, electronic computers, and the culture of our digital age. 

  0andoneInvolving the logic of truth and falsehood, there is a "baldy paradox" in the logic of truth and falsehood. I asked everyone, "am I bald?" Everyone said, "How can you be bald with so much hair?" So I started pulling out my hair. Common sense tells us that a person’s hair can’t be countless, and it can definitely be pulled out. When I pulled out three hairs, I asked everyone, "Am I bald?" Everyone said that I heard that Mr. Zhang Leping painted San Mao, but I didn’t hear that Mr. Zhang Leping painted baldy. In this case, you should not be bald if you have left three hairs. According to the logic of truth and falsehood, you are "non-bald". I continued to pull out my hair. When I pulled out two hairs, I asked everyone, "Am I bald?" Everyone thinks that Sanmao is not bald, and of course Sanmao is not. Then, a dime is naturally not. The problem is that a hair is not bald, but it will become bald after it is pulled out. In any case, everyone will not accept this conclusion. This is the famous "Bald Man Paradox". This hurdle can’t be crossed. 

  1964In, there was an applied mathematician named Chad in the United States. He said that this problem had to be solved from fuzzy mathematics. hold0andoneEnclosed in brackets, then, in0andoneThere are countless corresponding values in the middle. In this way, there is a solution to the "baldy paradox" in the traditional logic of truth and falsehood. When people start to pull out their hair, it’s not bald.0, to the bald head.oneWhen you pull out half of your hair, it corresponds to0.5,0andoneThere are countless corresponding points between them, which theoretically helps the "baldy paradox" get rid of the predicament and puts forward a fuzzy mathematical theory. As soon as the theory of fuzzy mathematics is solved, the problems of fuzzy logic and fuzzy linguistics are solved. 

  Accurate mathematical tools may not be able to deal with abnormal social problems properly. Now, we have never encountered many problems in the political, economic and cultural fields. It can be said that we are facing a fuzzy world, and "fuzzy mathematics" is an "accurate" tool to deal with the fuzzy world. 

  Let’s introduce a "fault-tolerant technology" problem from the fuzzy problem. After the computer system was put forward, the problem of "fault tolerance technology" was put forward. For example, it is impossible for engineering in heaven to be fault-tolerant. In the development of electronic computers, the research and solution of "fault-tolerant technology" has played an important role, which makes it possible for the continuous development of electronic computers and the promotion of their systems. 

  Let’s talk about rhythm again. Rhythm is also a very important concept in science and technology. Once rhythm is connected with music and poetry, a new bright spot of science and technology culture appears. There are also rhythm problems in news layout and venue design, and rhythm will also bring out rhythm aesthetics. 

  I hope that through these examples, we can realize that science and technology have long been integrated into our daily life and become a culture. At the same time, science and technology is also an important part for us to deepen our understanding of life and the world and cope with the changing world. 

  Countermeasure research on the integration of science, technology and culture 

  The integration of science and technology and culture is of great practical significance today. We should consciously strengthen the pursuit of this integration and strengthen the research on countermeasures. I have some experiences that I want to share with you. 

  First, take the integration of science and technology and culture as a cultural attitude. At present, the pace of mutual integration of culture and science and technology is accelerating, and new cultural formats and new channels of communication are constantly emerging. Science and technology has increasingly become a key force to transform and upgrade traditional cultural undertakings and cultural industries, and a powerful engine to promote the scientific development and innovative development of cultural work. After decades of continuous exploration and innovation in reform and opening up, a new development concept of the integration of science and technology and culture has gradually formed. The integration of science, technology and culture is a development strategy, and it must become a consensus and common pursuit. The integration of science and technology and culture is a cultural attitude, which needs to be interpreted and deduced. The integration of science, technology and culture is a kind of comprehensive thinking, which should be explored across disciplines. The integration of science and technology and culture is a topic of the times. We should introduce new perspectives, new understandings and new thoughts from the information society, network technology, the world is flat, semantic revolution, cloud computing, the era of big data, culture and symbolic economy, and the new driving force to change the world in the future. 

  Second, it is very important to carry forward the spirit of urban science. Cultural spirit is of course important to the development of a city. However, today, our city should not only carry forward the urban cultural spirit, but also advocate the urban scientific spirit. Take Shanghai as an example, it has accumulated profound scientific and technological civilization in the development of ancient civilization and modern civilization. As for the scientific spirit of the city and the process of the integration of science, technology and culture, we should sort out the history and analyze individual cases, and make special research and scientific summary on the interaction of science and technology and culture in ancient civilization and the mutual promotion of science and technology and culture in modern urban footprints, from the perspective of "the light of science and technology culture in the sluice site of Yuan Dynasty", "The Elements of Geometry" translated by Xu Guangqi, a pioneer of science, "the science and technology culture of Jiangnan Factory is the first" and Yangshupu Waterworks, Power Plants and Pujiang Hotel. 

  The third is to cultivate projects and brands that integrate technology and culture.2012In, Shanghai issued the "Three-year Action Plan for Promoting the Integration of Culture and Science and Technology in Shanghai", striving to build a cultural science and technology innovation system and support system with reasonable structure, complete categories, optimized layout, high science and technology content and Shanghai characteristics. Science and technology promotes culture, and culture feeds back science and technology. The achievements of scientific and technological innovation are highlighted, new formats emerge and the development environment is improved. After combing history, understanding significance, making plans and integrating resources, the integration of science, technology and culture needs to determine projects, form brands, sum up experience and move with the times. We need a number of leading projects and their brands with scientific and technological content, such as animation games, network audio-visual, creative design, film and television production, culture and art, and digital services, to integrate scientific and technological connotation into the public cultural service system, the cultural industry system and the cultural market system, to provide scientific and technological support, to seek the integration of key technologies of science and technology culture, and to integrate into the innovative management platform of scientific and technological means, so as to lay a new foundation for the in-depth integration and development of science and technology and culture at a newer and higher level. 

  The fourth is to revitalize "popular science", "scientific prediction" and "scientific fantasy". "The integration of technology and culture" should start from the foundation and let the thoughts fly. Shanghai has a long tradition in popular science, "scientific prediction" and "scientific fantasy", which should be revived. "Popular science" is the cradle of scientific and technological development; "scientific prediction" has inserted the wings of tomorrow for the integration of science and technology and culture; "Scientific fantasy" is a form of fantasy to express the material, spiritual and cultural life and scientific and technological prospects of human beings in the future world, and its content is intertwined with scientific facts, foresight and imagination. "Popular science", "scientific prediction" and "scientific fantasy" make the integration of science and technology and culture travel with images, and lead the time axis of "judging the beauty of heaven and earth, analyzing the reason of all things, borrowing the wings of science and technology and communicating with culture" from yesterday to today to tomorrow smoothly, wisely and artistically. 

  Fifth, it is the requirement of the times to cultivate comprehensive talents of science and technology and culture and the integration of science and technology and culture, calling for the cultivation of comprehensive talents of science and technology and culture. Science, Technology and Culture comprehensive talents should have a compound knowledge structure that runs through all fields of science, technology and culture. It has both a special ability and a skill, as well as the wisdom of general knowledge and integration. It can not only explore yesterday’s footprints, but also base itself on today’s platform and embrace the deep-seated tomorrow of system integration. We should strive to become new explorers and practitioners of "the integration of technology and culture". 

  The sixth is to summarize China.2010Fresh experience of the 2008 Shanghai World Expo. China2010The 2008 Shanghai World Expo has created fresh experience for the "integration of technology and culture", which should be summarized in time and actively promoted. self1851Since the first World Expo in Britain in 2008,160Over the years, World Expos have always been the "cradle" of new technologies, new products and new materials, as well as the carrier of new ideas, new concepts and new technologies and one of the communication platforms. In essence, the World Expo is also a scientific and technological, materialized and scientific and technological humanistic spirit. Science and technology is the product of humanities, and the development of science and technology cannot be separated from the birth of humanities. Humanistic spirit is always tenaciously expressed from scientific spirit, and human thinking mode, values and management mode strongly change the scientific and technological landscape, social conditions and life trends. 

  

  

Red imported fire ants are among the most dangerous invasive species and have spread to more than 10 provinces in China.

  Schematic diagram of body structure and stinging and biting of red imported fire ants.

  The quarantine personnel carried out the quarantine of red imported fire ants on flower seedlings.

  An ant hill formed by the nest of red imported fire ants.

  Popular science poster about the knowledge of red imported fire ants.

  Provided by WeChat public account "Foshan Agriculture"

  Recently, nine departments, including the Ministry of Agriculture and Rural Affairs, the Ministry of Housing and Urban-Rural Development and the Ministry of Transport, jointly issued the Notice on Strengthening the Prevention and Control of Red imported fire ants (hereinafter referred to as the Notice), and held the launching ceremony of the National Joint Prevention and Control Action of Red imported fire ants in Zengcheng District, Guangzhou. The red imported fire ant and its prevention and control have aroused widespread concern and become one of the hot topics discussed by people.

  What kind of insect is red imported fire ant? From where? Compared with the familiar ants, what are their characteristics and harmfulness? At present, what is the spread and harm of red imported fire ants in China? What are the effective scientific prevention and control measures for red imported fire ants?

  Fierce in nature, with great ecological harm.

  Many Chinese people are undoubtedly strangers to red imported fire ants. Indeed, this insect, which originated in the border areas of Brazil, Paraguay and Argentina in South America, is an authentic alien invasive creature, and its popularity in society was not high before. As its name suggests, the red fire ant is red scorpion-colored, and its shape is similar to that of common ants, about 3 mm to 6 mm long. It looks unattractive and seems to have nothing special.

  Nine departments in the State Council jointly issued a notice of interception and prevention, and launched nationwide joint prevention and control. The high-standard "treatment" of red imported fire ants in China shows that this insect is not only very harmful, but also difficult to prevent and control. Indeed, the Latin scientific name of red imported fire ant means "invincible ant", which reflects its great harm from one side. According to Professor Lu Yongyue, director of the Red Fire Ant Research Center of South China Agricultural University, the invasion of red fire ants will lead to serious ecological problems, destroy the normal production and living order, and it is very difficult to kill and prevent.

  Specifically, the harm of red imported fire ants can be summarized as the following four aspects: First, it destroys the local ecological structure. Solenopsis invicta has strong adaptability. After invading a place, it often develops rapidly into a dominant population, which not only "exterminates" other types of ants in the place, but also exterminates beneficial insects such as spiders, causing great damage to the original ecological structure and serious ecological imbalance. The second is to reduce crop production. Solenopsis invicta directly feeds on seeds, fruits, buds, tender stems, rhizomes, etc. of crops, and transports and grazes honeydew-secreting pests such as aphids and scales to spread plant diseases and insect pests. These directly caused great losses to local agricultural production. Third, it threatens people’s health and even life safety. After being disturbed, the red imported fire ants will not only escape in scattered directions, but also have strong group aggression. By injecting venom into the victim’s skin through stinging, people who are allergic will have symptoms such as blushing, urticaria, and even difficulty breathing. Those with severe allergic reactions will have symptoms such as vomiting, dizziness and shock. If they are not treated in time, they may be life-threatening. The fourth is threatening public safety. Because red imported fire ants often invade outdoor and home nearby electrical equipment, such as electric meters, telephone switchboard, traffic signal cabinet, etc., it may cause short circuit of wires or facility failure, which may lead to public safety accidents.

  It is precisely because of the serious harm of red imported fire ants that the media have quoted experts’ symbolic evaluation that red imported fire ants are "one of the 100 most dangerous invasive species recognized worldwide".

  Three-dimensional communication is difficult to prevent and control.

  Solenopsis invicta is not only harmful, but also difficult to control, which is largely determined by its species characteristics and the process of economic globalization.

  The breeding speed of Solenopsis invicta is amazing, which increases the difficulty of killing. In the colony of Solenopsis invicta, the queen is the key role responsible for laying eggs and reproducing offspring. In some nests, there will be several or even dozens of queens, and each queen can lay 1,500 to 5,000 eggs a day. The number of Solenopsis invicta can increase greatly in a short time, resulting in an extremely large scale of ant colonies. Some nests may have as many as hundreds of thousands or even hundreds of thousands of Solenopsis invicta.

  In a certain area, Solenopsis invicta can spread and reproduce in a three-dimensional natural way. Solenopsis invicta can spread to the neighboring areas through nest migration and nest division. Although the distance of each crossing is not large, after a certain period of accumulation, this slow and steady strategy can show the long-term effect of "attacking the city slightly". In addition, red imported fire ants can spread in the air for a long time in a short time. Male and female reproductive ants can mate at a height of hundreds of meters and land several kilometers away to start nesting, thus rapidly expanding new space. It is worth noting that the water flow not only can not achieve the effect of killing red imported fire ants, but also helps them to migrate across distances. Some red imported fire ants build their nests on riverbanks or low-lying places. With the flood coming, although their nests will be submerged, the ant colonies will form an "ant cutting" and drift with the water. When they meet a suitable nesting place, they try to go ashore to build their nests and live in a new place.

  With the development of domestic unified market and the deepening of economic globalization and regional economic integration, there are more and more cases of red imported fire ants spreading through logistics and human factors such as objects and vehicles, and it is more and more difficult to prevent and control them. It is through international trade, especially international horticultural plants and agricultural products and the subsequent soil movement that red imported fire ants escape customs inspection and realize transcontinental and transnational transmission, and then continue to spread in a country in a similar way in areas suitable for survival.

  The difficulty of prevention and control of red imported fire ants lies in its concealment in the early stage of invasion. The mature nest of Solenopsis invicta will form an obviously raised mound of sand, which is easy to be identified, but it is relatively hidden and difficult to be detected when it is first built. By the time it was discovered, its invasion had developed to a certain extent, which delayed the opportunity of governance and increased the difficulty of prevention and control.

  Invasion of more than 16 years, urgent need to contain.

  In late September, 2004, a serious ant was found in Wuchuan City, Guangdong Province. Lu Yongyue, as one of the experts, identified this ant as red imported fire ant through morphological identification and field investigation in Wuchuan, and confirmed that red imported fire ant invaded Chinese mainland for the first time. Related experiments show that the newly discovered Solenopsis invicta in Wuchuan has 100% homology with Solenopsis invicta from Florida, USA. The results of field investigation show that the occurrence density of Solenopsis invicta in some places, such as barren slopes, grasslands and ridges full of weeds, is high, which has adversely affected local agricultural production, people’s health and daily life. These findings provide an important scientific basis for early warning, prevention and rapid eradication of the invasion of red imported fire ants.

  In January, 2005, the Ministry of Agriculture issued an announcement, officially announcing the discovery of fire ants in Wuchuan and other places, and including fire ants in the list of quarantine pests of imported plants and the list of quarantine pests of agricultural plants in China. At the same time, the Ministry of Agriculture issued the Emergency Plan for the Prevention and Control of the Red Fire Ant Epidemic (hereinafter referred to as the Emergency Plan), announced the four levels of the red fire ant epidemic and the corresponding response mechanisms, and determined the organization and leadership system suitable for the first-level response, such as establishing the inter-ministerial joint meeting system and establishing the red fire ant epidemic prevention and control headquarters. In addition, the Emergency Plan also stipulates that after the corresponding level of emergency response, relevant parties should immediately start to do a good job in epidemic situation confirmation, epidemic situation report, epidemic situation announcement, blockade control, prevention and control, epidemic situation investigation and monitoring, and entry-exit quarantine. In April and November of that year, the Ministry of Agriculture announced the epidemic situation of red imported fire ants in Hunan, Guangxi and Fujian.

  Although some achievements have been made in the prevention and control work, due to the huge number of transmission vectors, especially in recent years, due to the increase in the number of goods transported and the suitable climatic conditions, the spread of Solenopsis invicta in some provinces and regions has accelerated and the epidemic situation has aggravated. At present, Solenopsis invicta has spread to 435 counties (cities, districts) in 12 provinces (autonomous regions and municipalities), with the northernmost part reaching the Yangtze River valley, Zhejiang and Jiangxi in the east and Guizhou, Chongqing and Sichuan in the west.

  The "Notice" jointly issued by nine departments recently is the latest deployment on the prevention and control of the interception of red imported fire ants under the background that the Biosafety Law of People’s Republic of China (PRC) was passed and will be implemented on April 15th, and the practical measures to strengthen the management of alien invasive species according to law have been introduced, which can be said to be unprecedented.

  Joint prevention and control, comprehensive management

  Solenopsis invicta invaded Chinese mainland through imported goods. More than 300 batches of 17 kinds of articles intercepted at the entry port confirmed that waste articles (waste paper, waste electronic products, etc.) and logs were the main ways to carry Solenopsis invicta into China. The spread of Solenopsis invicta in China is mainly carried by turf and flower seedlings, and 27 of the 95 flower seedlings surveyed carry Solenopsis invicta. The incidence of red imported fire ants in turf plantation was 48.8%; Among the 122 introduced areas, the invasion rate of turf/seedlings was 85.2%.

  The "Notice" grasps the two keys of external defense input and internal non-proliferation, and requires strengthening departmental coordination. Specifically, the Ministry of Agriculture and Rural Affairs, together with the Ministry of Housing and Urban-Rural Development, the Ministry of Transport, the Ministry of Water Resources, the Health and Wellness Commission, the General Administration of Customs, National Forestry and Grassland Administration, the State Railway Administration and the State Post Bureau, established an inter-ministerial cooperation and joint defense mechanism for red imported fire ants to organize and coordinate the prevention and control of interception. Among them, the customs directly under the customs are required to be responsible for organizing the monitoring of the port of entry, imported goods and articles and container storage areas, and notifying the port management department to carry out prevention and control; All customs should strengthen the inspection and quarantine of imported goods (seedlings, wood, forage, etc.), articles and containers from countries and regions where red imported fire ants occur to prevent the spread of the epidemic. The "Notice" requires strict quarantine supervision and law enforcement inspection, focusing on strengthening the quarantine of seedlings of crops with soil, seedlings with soil greening, lawn grass, etc. transported from counties (cities, districts) where the epidemic occurs. If the epidemic is found, it should be stopped. If it is really necessary, it can only be transferred after passing the quarantine treatment; The transportation, railway and postal departments are required to urge road freight transport enterprises, railway transport enterprises and express delivery enterprises to do a good job in the inspection of phytosanitary certificates for carrying or receiving related goods, mail and express mail in counties (districts) where the epidemic occurred, so as to ensure that they do not carry or receive without a license.

  Emergency killing is an important aspect of preventing and controlling red imported fire ants. Lu Yongyue said that the red imported fire ant research center of South China Agricultural University, where he is located, has built a technical system for monitoring, quarantine and prevention and control of red imported fire ants suitable for southern China. In the aspect of monitoring, three kinds of bait and placement methods with good effects were screened out, and the monitoring accuracy was higher than 98%. In the aspect of killing, the contact toxicity of 18 insecticides to 4th instar larvae and the contact activity of 17 insecticides to worker ants were confirmed. Developed low-toxicity bait and waterproof bait containing more than 10 pesticides such as spinosad and avermectin, and formed supporting application technology; A highly effective pesticide for killing red imported fire ants was created and a matching application technology was formed, which solved the bottleneck problem that it is difficult to prevent and control in rainy season and low temperature season.

  Spring and autumn are the active periods of Solenopsis invicta, and the best period to carry out centralized prevention and control actions. Experts believe that as long as all parties concerned work together to strengthen prevention and control in accordance with the requirements of the Notice, they will certainly be able to curb the spread of red imported fire ants, provide an important guarantee for the continuous and stable development of grain production and planting industry, and further build a national ecological security and biosafety barrier.

  Image source: Baidu

A touch of "China Red" was raised in major museums in Guangdong to light up the National Day Golden Week.

Text/Figure Yangcheng Evening News All-Media Reporter He Wentao Correspondent Yue Wen Lv Xuan
On the third day of the holiday, the cultural tourism market in Guangdong Province showed a good trend of "diverse products, colorful activities and active consumption".
The reporter learned from the Guangdong Provincial Department of Culture and Tourism that according to preliminary estimates, on the third day of the National Day holiday in 2025, the scenic spots of 4A level and above in the province received 4.012 million tourists, up 4.0% year-on-year (according to comparable caliber, the same below).
The key areas along the 14 ancient post roads included in the monitoring received 607,000 tourists, a year-on-year increase of 1.4%; The 13 red tourism classic scenic spots included in the monitoring received 344,000 tourists, an increase of 3.1% year-on-year; The 100 rural tourist spots and historical ancient villages monitored received 416,000 tourists, up 2.6% year-on-year; The 80 key public cultural institutions included in the monitoring received 421,000 tourists, a year-on-year increase of 0.3%.
Guided by the theme of commemorating the 80th anniversary of the victory of the Anti-Japanese War, Guangzhou Peasant Movement Workshop, Huizhou Ye Ting Memorial Hall, Shanwei Haifeng Red Palace Red Square and other red venues received extensive attention and received a large number of tourists. A series of immersive "red tours" make the patriotic theme tour continue to heat up, and the red gene is passed down in the experience.
The Guangdong Provincial Museum has launched the theme exploration activity of "China Red in Guangdong Boli", inviting visitors to explore the "red mark" that has traveled through time and space among a dazzling array of exquisite cultural relics, decode the "red world" in the cultural relics, feel the cultural embodiment precipitated in the artifacts, and realize the vigorous vitality flowing in the long river of history.
Guangzhou Museum opened the museum cultural feast during the National Day holiday with a solemn flag-raising ceremony. At the ceremony, student representatives told the story of cultural relics behind the Letter to Guangdong People, and led citizens and tourists to relive the story that the Central Committee of the Communist Party of China South China Branch called on the people of the whole province to mobilize and fight for the new China on October 1, 1949. This important document in Guangzhou Museum is not only a witness of history, but also embodies the beliefs and hopes at that time and illuminates the way forward for the people of Guangdong.
Reporting/feedback

Whose wishful thinking is "996 working system"?

Whose wishful thinking is "996 working system"?

Background:Recently, there was a news in the programmer world that someone launched a project called "996.ICU" on the well-known code hosting platform GitHub to resist the 996 working system. This move was immediately responded by a large number of programmers. The so-called 996 refers to working from 9: 00 am to 9: 00 pm every day, and "996.ICU" means "working 996, sick ICU".

China Youth Daily published its opinion:In the legal sense, the legitimacy of the 996 working system is obviously in doubt. It directly converts overtime work into normal working hours for employees, and even wraps this mechanism with words, giving it some cultural and moral colors. For example, those who are willing to accept are regarded as active, enterprising and have dreams, while those who are not active in cooperation may be reprimanded as greedy for comfort and muddling along. In this context, it is almost impossible for individuals to say "no" to this mechanism. It is said that if you don’t accept the 996 working system, you can jump to other industries. Not to mention that this statement avoids the legitimacy of employees’ rights protection, and also ignores that today’s 996 working system is not only a unique phenomenon of Internet startups, but is spreading to more industries. This phenomenon should inspire the labor inspection department to pay more attention and intervention. According to a survey conducted by China Academy of Social Sciences, the average leisure time in Chinese in 2017 was only 2.27 hours. Comparatively speaking, the average leisure time of nationals in the United States, Germany and other countries is about five hours per day, which is more than twice that of Chinese. According to statistics, the prevalence rate of depression in China is 6.1%, and the incidence rate is increasing year by year in recent years … Young people need to struggle, but it is not necessarily a blessing that more and more young people are busy in society "like machines with alarm clocks set". Reducing stress for young people does not only mean reducing their working hours, nor is it just the responsibility of a certain industry or enterprise. It is time to face up to how to decompress young people from the social system level. The rebound of the 996 working system is only an early warning.

Xiaojiang random thoughts:For example, what should I do if I need 10 people to do the work and only find 5 people to do it? Naturally, I can only work overtime. For those who work, the work overload is obvious. For employers, it is "getting twice the result with half the effort". Therefore, whether overtime is the norm and no overtime pay is given, whether it is beautified as corporate culture or dedicated, the essence behind it is that the boss is playing the wishful thinking of saving costs and squeezing employees. As far as the 996 working system faced by many programmers is concerned, there is still a so-called "deserved"-programmers usually have higher income, and "high income naturally bears high pressure". This kind of rhetoric is very confusing. But after careful analysis, the flaw comes. On the one hand, the programmer’s salary is higher because the output value of the high-tech industry is higher; On the other hand, not everyone can do it, and excellent programmers are "rare." In short, the programmer’s high income does not come from the boss’s "gift", but from market pricing. How can high income be a reason for infringing on labor rights and interests? The "overtime culture" also has a strong flicker, comparison and infectivity. For example, look at people’s "well-known enterprises" are so hard, what is the reason why "start-ups" don’t work hard? "Senior talents" dare not slack off. "Ordinary you" miss by going up one flight of stairs. Why are you so embarrassed? On the contrary, the above words turn enterprises and employers into the only way for workers to "succeed", which makes people stunned and must be vigilant! On the issue of labor rights protection, trade unions at all levels, labor rights protection departments,Do it when you should. This is the responsibility, the inevitable requirement of regulating the market, and the proper meaning of governing the country according to law. From a broader perspective, China’s economy has shifted from a high-speed growth stage to a high-quality development stage. High-quality development involves not only ecological protection, but also people-oriented.

Xiaojiang’s words:Hello, I’m Xiao Jiang. State affairs, family affairs, what’s going on in the world, there are new things every day. You judge, I judge, everyone judges, and a hundred flowers bloom at your disposal. There are different viewpoints and different angles, as long as we respect objectivity, rationality and justice.

What is the function of car networking? Is it useful?

Vehicle-to-Everything (V2X) is a technology that allows cars to communicate with other devices, systems and services in the surrounding environment. This communication can be realized through wireless networks, including the connection between vehicles and other vehicles (V2V), infrastructure (V2I), pedestrians (V2P) and cyclists (V2B). In addition, it can also communicate with Internet service providers (V2N) and other IOT devices.

The main functions of the Internet of Vehicles include:

1. Real-time traffic information: Through communication with other vehicles and infrastructure, real-time traffic information can be obtained, which can help drivers avoid congested road sections and save time and fuel.

2. Safety enhancement: The Internet of Vehicles can help improve road safety, for example, by detecting the emergency braking of surrounding vehicles and reminding drivers to take corresponding actions.

3. Navigation optimization: Combining real-time traffic information and map data can provide more accurate route suggestions for drivers and avoid getting lost or detouring.

4. Entertainment and information services: The Internet of Vehicles can provide various online services, such as music, news and weather, as well as the ability to connect with other devices, such as charging mobile phones and controlling home equipment.

5. Vehicle maintenance and diagnosis: Through communication with vehicles, vehicle networking can monitor the performance and health of vehicles, warn potential problems in advance and reduce maintenance costs.

6. Autopilot support: The Internet of Vehicles can provide key information input for autonomous vehicles, such as road conditions, traffic signals and pedestrian information, and improve the safety and reliability of autonomous driving.

Generally speaking, the Internet of Vehicles is a very useful technology, which can improve the driving experience, safety and efficiency, and lay the foundation for future intelligent transportation systems and self-driving cars. However, to realize these functions, it is necessary to widely deploy relevant infrastructure and technical standards, which still faces some challenges.