On March 29th, Shanghai Automotive Group Co., Ltd. (600104.SH, hereinafter referred to as "()") released its annual report for 2023.

　　The financial report shows that the total operating income of SAIC in 2023 was 744.705 billion yuan, which increased steadily; The net profit attributable to shareholders of listed companies is 14.106 billion yuan; Deducted non-net profit was 10.04 billion yuan, up 11.71% year-on-year.

　　In addition, the basic earnings per share of SAIC is 1.226 yuan, and the weighted average return on equity is 4.98%. This year, SAIC continued to give back large dividends to shareholders, and it plans to distribute a cash dividend of 3.69 yuan (including tax) for every 10 shares, totaling 4.23 billion yuan (including tax). Since its listing, SAIC has accumulated more than 130 billion yuan in dividends.

　　In 2023, the China automobile market and even the global automobile market are experiencing a historic moment, with the industrial transformation surging, the price war filled with smoke, and the new forces of automobile manufacturing, traditional automobile enterprises and joint venture brands competing for each other. In the face of unprecedented industry changes and challenges, many veteran players are faced with a sharp decline in net profit and even a loss of transformation pain.

　　SAIC has resisted the pressure and defended its position with a bright report card. Among the national teams of listed car companies that have disclosed the results of fiscal year 2023, SAIC Group’s revenue, net profit, gross profit and other indicators are far ahead, among which the net profit after deducting non-recurring gains and losses has achieved double-digit growth, maintaining healthy and steady development potential, and the future profit level is expected to remain at a high level.

　　The new troika is making great efforts.

　　In 2023, in the face of multiple challenges such as the cold start of the domestic auto market, unprecedented fierce price competition and accelerated evolution of industry changes, SAIC formulated and implemented the "Three-year Action Plan for the Development of New Energy Vehicles", and the new troika of independent brands, new energy and overseas business made strong efforts, and the transformation of growth kinetic energy continued to accelerate. In 2023, the total vehicle sales of SAIC reached 5.021 million, ranking first in China for 18 consecutive years.

　　In terms of new energy vehicles and overseas sales, SAIC reached a new record high. In 2022, SAIC took the lead in "two million vehicles", and in 2023, it pursued victory. SAIC’s new energy vehicles sold 1.123 million vehicles throughout the year, up 4.6% year-on-year, ranking second among domestic car companies. The annual overseas sales reached 1.208 million vehicles, up by 18.8% year-on-year, ranking first in the domestic industry for the eighth consecutive year, helping China’s automobile exports surpass Japan and rank first in the world.

　　The performance of SAIC’s own brands is also particularly outstanding, with a total vehicle sales of 2.775 million new cars, accounting for more than 55% of the company’s sales, an increase of 2.5 percentage points over 2022. Thanks to the bumper harvest in overseas markets, the sales volume of SAIC passenger cars was 986,000, up 17.5% year-on-year; SAIC Chase’s sales also increased by 5.84% year-on-year to 226,700 vehicles.

　　In addition, the sales volume of Zhiji automobile, which mainly focuses on the mid-to high-end market, also reached 38,300 units, an increase of 665.06% year-on-year. In October last year, Zhiji LS6 helped Zhiji Automobile break through the previous sales bottleneck with the advantage of high cost performance, especially in terms of intelligent functions. For example, the first vertical GPT large model in the industry, "Zhiji Generative Large Model", was delivered online simultaneously with Zhiji LS6. In addition, all IM AD equipped with Zhiji LS6 have the ability to go to high-precision map NOA. At present, high-speed elevated NOA has covered high-speed sections in 333 cities across the country, totaling 389,000 kilometers. Not long ago, Zhiji Automobile obtained five L3 autopilot test licenses in Shanghai, taking the lead in conducting L3 autopilot road public test.

　　At the moment of great changes in the global automobile industry, the automobile going out to sea is full of opportunities but also faces great challenges. However, SAIC firmly grasps the golden window of "going out" and makes use of the first-Mover advantage of the whole industry chain to quickly enter the international market and fill the gap of foreign users’ demand for new energy vehicles.

　　It is understood that in overseas sales, SAIC’s own brand sales accounted for nearly 92%, and new energy vehicle sales accounted for nearly 24%. Among them, the global sales of MG brand exceeded 840,000 vehicles, and overseas sales continued to lead the domestic industry. The star product MG4EV, SAIC’s first global vehicle, was equipped with the exclusive serialization platform of "Xingyun" pure electricity independently developed by SAIC. Now it has landed in more than 80 countries on six continents, and successfully won more than 30 overseas authoritative awards such as "British, French, German and Australian Grand Slam of the Year".

　　It is worth noting that in fiscal year 2023, the gross profit margin of SAIC’s automobile manufacturing industry was 10.19%, up 0.58 percentage points year-on-year, of which the gross profit margin of vehicle business was 5.79%, up 1.25 percentage points year-on-year. In the past year, SAIC focused on optimizing the production and marketing structure. Last year, the sales volume of new energy passenger cars with a price of more than 150,000 yuan accounted for 43.6%, up 19.2 percentage points from 2022. Not only did the vehicle sales increase quarter by quarter, but the operating income increased steadily year-on-year. Technology research and development into a new growth point

　　In the industry’s view, in 2023, the automobile industry has entered the knockout stage in the second half, and the operation ability, product competitiveness, dynamic market adjustment and continuous iteration of technology of automobile enterprises are crucial, which will be further integrated and eliminated in the next three years.

　　Guan Mingyu, a global partner of McKinsey, once pointed out that car companies should promote the high-quality development of innovation, and the strength of software capability will be the key to determine the technical level of car companies in the future and the main battlefield for future competition. Car companies should accelerate the cultivation and improvement of software capabilities by building innovative product definition capabilities, implementing the software cooperation ecosystem, cultivating agile development capabilities, and decoupling software and hardware.

　　In 2023, SAIC accelerated its competitive advantage in the core technology field of electric intelligent networking, and built a brand-new "technological life body" with "strong heart, agile body and intelligent brain" for the future, which is the technical card for SAIC to gallop in the future.

　　In terms of "strong heart", the quasi-900V silicon carbide platform with greater torque, higher power and higher rotation speed has already landed on Zhiji LS6, which is also the first vehicle equipped with "quasi-900V dual silicon carbide high-performance platform". Its maximum working voltage is 875V, rated voltage is 751V, and it adopts high-performance dual silicon carbide power module & customized ceramic bearing, with an acceleration of 3.48s at zero speed and a top speed of 252km/h. Thanks to the battery with the maximum charging rate of 3.75c, the peak charging power of Zhiji LS6 reaches 396kW, and it can be recharged for 200 kilometers in 5 minutes. It is reported that SAIC pure electric vehicles will enter the "2-second acceleration club" this year.

　　On March 25th, Tamia Liu, co-CEO of Zhiji Automobile, issued a document saying that "Zhiji L6 will launch Wang Fried on the basis of quasi-900V super-performance platform: the first ultra-fast rechargeable solid-state battery for mass production!" It is reported that Zhiji L6 will be officially released in April, and its 100kWh semi-solid battery equipped with Qingtao Energy is the first quasi-900V ultra-fast charging solid-state battery in the industry, with energy density increased by more than 50%, battery cost decreased by more than 10%, CLTC battery life of 1000 kilometers can be achieved, and its performance is safer and more reliable.

　　Since 2018, SAIC and Qingtao Energy have started technical cooperation around solid-state batteries. At present, the first generation of solid-state batteries has been loaded. It is understood that the energy density of the solid-state batteries can reach 0.368KWh per kilogram under the premise of achieving zero out-of-control and thermal out-of-control, which is equivalent to doubling the energy density of phosphoric acid batteries and the highest battery life can reach 1083 kilometers.

　　Last year, the two sides set up a joint venture company to jointly develop a new generation of solid-state battery products. "Safety performance, energy density and even cost will be better than the traditional lithium iron phosphate battery, which can greatly improve the cruising range of electric vehicles and solve the problem of users’ anxiety about electric vehicle mileage. At the same time, if the scale is achieved, the cost of solid-state batteries can be about 10%-30% lower than that of current batteries, laying a very good foundation for our real large-scale application of industrialization. " Lu Yong, executive vice president of SAIC Innovation Research and Development Institute, said. According to him, in 2025, new models including Zhiji, Feifan, Roewe, MG and other brands will be equipped with a new generation of solid-state batteries, and it is expected that the solid-state batteries will reach the scale of more than 100,000 vehicles.

　　In terms of "agile body", SAIC pioneered the vehicle central coordinated motion control platform (VMC), which can realize three-way and six-degree-of-freedom coordinated control, thus opening a new era of digital chassis of smart cars, enabling vehicles to keep the body stable under different driving modes and complex road conditions; Innovative functions, such as steering by wire and crab walking, will take the lead in mass production on Zhiji L6.

　　"Zero Beam shoulders the heavy responsibility of SAIC’s electric intelligent transformation and is SAIC’s’ smart brain’." Li Jun, vice president of the Innovation Research and Development Institute of SAIC and CEO of Zero Beam Technology, once said that from 2024, the full-stack 3.0 smart car solution of SAIC Zero Beam Galaxy will be implemented step by step, and the full-stack electronic architecture will adopt the concept of "central computing+regional control" of intelligent human-like structure, upgrade the high-performance supercomputing platform with cabin-driving integration, and deeply integrate with IOT ecology to create a "central brain" for smart electric vehicles. The new product will halve the number of controllers, increase the data bandwidth by five times, reduce the harness length by 30% and increase the OTA speed by 70% through domain fusion technology. In addition, the vehicle will have the ability of self-learning, self-evolution and self-growth.

　　Now, with the release of the annual report in 2023, SAIC will continue to focus on the new electric intelligent track, accelerate the formation and continuous expansion of new quality productivity, lead the industrial transformation and upgrading, and strive to make greater contributions to the construction of China as an automobile power and the high-quality development of Shanghai’s economy. The "new troika" of overseas sales, new energy vehicles and self-owned brands has accelerated its gallop, mustering up the morale and leading SAIC to March to 2024. It is estimated that SAIC will strive to achieve 5.45 million vehicle sales this year, and its total operating income will exceed 790 billion yuan.

Publicity Notes on Regulatory Detailed Planning of Jinggangshan Agricultural High-tech Industrial Demonstration Zone

　　I. Location scope of the planning area

　　The planning scope includes two major groups and peripheral sporadic land, with a total land area.319.19 hectares, the specific planning scope is as follows:

　　Group 1: North to Kechuang Avenue-Ruidong Road-Dangui Road-Jingu Road, south to Kechuang Second Road-Fengxi Village-Pengjia Village, west to Xinglong Road and Xingye Road, east to Tengfei Road, with a land area of about 233.94 hectares.

　　Group 2: North to Jifu Highway, south to Huamei Road and west to Huang Yangjie Avenue.-Xingqiao 110kv substation, east to Wenquan Road, with a land area of about 63.67 hectares.

　　Peripheral sporadic land: construction land and Xingqiao police station land in Jinggangshan Agricultural Science and Technology Park, with an area of about.21.59 hectares.

　　Second, the planning basis

　　Guiding Opinions of the General Office of the State Council on Promoting the Construction and Development of Agricultural High-tech Industrial Demonstration Zone (Guo Ban Fa [[2018] No.4), Notice of the Ministry of Science and Technology on Printing and Distributing the Guidelines for the Construction of National Agricultural High-tech Industry Demonstration Zones (Guo Ke Fa Nong [2018] No.150), "Jitai Town Group Planning (2016-2030), "Revision of the Master Plan of Xingqiao Town, Jizhou District (2018-2035), Master Plan of Jinggangshan Agricultural High-tech Industrial Zone Demonstration Zone (2019-2035), Reply on Defining Relevant Matters of Jinggangshan Agricultural Science and Technology Park Construction Land Project Planning, Several Policy Opinions on Supporting Jinggangshan Agricultural High-tech Industrial Demonstration Zone to Build a National Agricultural High-tech Industrial Demonstration Zone, laws, regulations and policy documents, technical standards and specifications.

　　Third, the planning objectives

　　1. High-end industrial platform

　　Agricultural High-tech Zone is based on current industries, relying on high-quality agricultural products such as Jinggang honey pomelo, Jinggang asparagus and ecological rice to extend the industrial chain and comprehensively promote the construction of agriculture-related industrial parks. It mainly includes green food industrial park, biotechnology industrial park, intelligent agricultural machinery industrial park, comprehensive service center, agricultural trade industrial park and innovative R&D industrial park.

　　2. High-quality urban environment

　　People-oriented, with the goal of creating a high-quality environment, carefully shape the open space of the city, build a beautiful and comfortable green environment, arrange friendly and pleasant places for residents’ community activities, strengthen the cultural atmosphere of the planning area, and meet the high demand of urban material and spiritual civilization in the new era.

　　3. Efficient and safe transportation system

　　Establish a reasonable traffic organization and road system to ensure the convenience and safety of traffic in the region, especially the organization and arrangement of pedestrian system and public transportation.

　　4. Perfect control index system

　　Through the planning and control of land use, traffic and landscape, a set of perfect index system is established. It mainly includes: various land use indicators control, building withdrawal control, development intensity control, land suitability control, urban landscape control and guidance.

　　Fourth, the planning structure

　　Planning formationOverall planning structure of "one heart, five parks"

　　One heart: planning and combining the functions of Taoshutang Reservoir, such as administration, culture, commerce, commerce and residence, to build a comprehensive service core of modern agricultural science and technology city.

　　Five parks: The planning is combined with the functional layout of land use to form five functional divisions: agricultural commerce industrial park, green food industrial park, innovative R&D industrial park, biotechnology industrial park and intelligent agricultural machinery industrial park.

　　V. Road system planning

　　The road system in the planning area consists of three levels: main road, secondary road and branch road.

　　Main roads: Jifu Highway, Huang Yangjie Avenue, Jixing Avenue, Tengfei Road (Xisi Town Highway) and Diaoyuan Avenue.

　　Secondary trunk roads: Kechuang Avenue, Shuguang Road, Xinglong Road, Xingqiao Avenue, Dangui Road, Xingye Road, Xiujiang Road, Huxi Road, Wenquan Road, Yingchun Road, Kechuang South Road, Xingchan Road and Xingde Road., Fuhe West Road, Kexue Second Road, Taoshutang Road, Fuhe East Road.

　　Branch roads: Xingyue Road, Renwang Road, Chengxin West Road, Heshun West Road, Huamei Road, Jingu Road, Xing ‘an Road, Xingnong Road, Kexue No.1 Road and Fengxi Road.

　　VI. Composition of Urban and Rural Land Use Planning

　　Total land area of this control plan319.19 hectares, including planned construction land.296.32Hectares (urban construction land)292.02Hectares, land for regional traffic facilities4.30Ha), non-construction land.22.87Ha.

　　Residential land in planning area7.50 hectares, accounting for urban construction land.2.57%, all of which are second-class residential land. The planned administrative office land is 0.78 hectares, accounting for 0.27% of the urban construction land. The planned land for cultural facilities is 2.30 hectares, accounting for 0.79% of the urban construction land. Planning land for educational facilities4.17Hectares,A nine-year compulsory school (in the professional market in the south of the city). The planned land for scientific research is 24.63 hectares, accounting for 8.43% of the urban construction land. The planned land for commercial service facilities is 63.49 hectares, accounting for 21.74% of the urban construction land, including 49.99 hectares of commercial land, 5.71 hectares of commercial land and 2.27 hectares of mixed commercial and office land. The planned industrial land is 116.48 hectares, accounting for 39.89% of the urban construction land. The planned land area for roads and traffic facilities is 43.15 hectares, accounting for 14.77% of the urban construction land. The planned land area for public facilities is 0.65 hectares, accounting for 0.22% of the urban construction land. The planned green space and square land area is 23.37 hectares, accounting for 8.00% of the urban construction land.

01 location analysis chart. jpg08 land use planning map. jpg09 functional structure plan. jpg17 development intensity zoning map. jpg19 snap-in partition diagram. jpg21 comprehensive traffic plan. jpg30 four-line control plan. jpg

Seeking self in doubt: You should fly to your mountain like a bird.

Time:March 13th (Friday) 19:00-20:30.

Location:Sinan classic reading club-online activity group

Speaker:Lv Zonglei (Book Editor)

On Friday night, Lv Zonglei, the editor in charge of the Chinese translation of You Fly to Your Mountain like a Bird, will lead us to follow the footsteps of Tara, the author of this book, and gradually find ourselves in doubt. At the same time, we will open five places to participating readers and ask them to talk about their feelings about reading You Fly to Your Mountain like a Bird.

Reading should be after dinner.

Time:March 13th (Friday) 19:00-21:00

Location:Dangdang is the live broadcast room and the live broadcast room.

Speaker:Lu Yehua (reasoning writer)

In this live broadcast, 99 scholars invited Lu Yehua, a reasoning writer, to share his new book The Book of Spring.

Sima Yi’s Family and the History of Wei and Jin Dynasties —— Book Sharing Meeting of Sima Yan, Emperor Wu of Jin Dynasty

Time:March 13th (Friday) 19:30-21:00

Location:Dangdang should read the live broadcast.

Speaker:Lu Shuai (Lecturer, History Department, Nanjing Normal University)

Family of origin of Emperor Wu of Jin, the true background of politics in Wei and Jin Dynasties, people and society in troubled times … Sima Yan of Emperor Wu of Jin is the work of Japanese scholar Keiro Fukuhara, which was recently translated and published by Jiangsu People’s Publishing House. This Friday night, Lu Shuai, the translator of the Chinese version of the book, will be a guest in the live broadcast room to interpret the book for everyone.

Response to the Great Plague in the Three Eastern Provinces in the Late Qing Dynasty: Experience × Lessons × Enlightenment

Time:March 13th (Friday) 20:00-21:00

Location:Wind live broadcast, leader live broadcast

Speaker:Jiao Runming (Professor and Doctoral Supervisor, School of History, Liaoning University)

More than one hundred years ago, in 1910-1911, a very tragic plague disaster occurred in the northern part of China. The pneumonic plague ravaged the whole Northeast, Hebei and Shandong for half a year, killing more than 60,000 people, and at the same time, it had a great impact on political, economic and social life. This plague has left too many experiences and lessons, which deserve our in-depth summary. This live lecture follows the principle that history serves reality, combs and summarizes on the basis of respecting historical truth, and discusses history around three aspects: experience, lesson and enlightenment.

Facing Everything Sincerely —— Camus Plague and His Time

Time:March 13th (Friday) 20:00-21:00

Location:Dragonfly FM

Speaker:Xu Zhiyuan (writer and publisher)

On Friday night, writer Xu Zhiyuan will broadcast live audio on Dragonfly FM, focusing on Camus’ classic Plague.

The influence of financial crisis and its countermeasures

Time:March 13th (Friday) 20:00-21:00

Location:Zhongxin reading club live broadcast room

Speaker:Yi Feng (Vice President of Zheshang Asset Research Institute, Master Supervisor of beijing language and culture university Business School)

"Fire Fighting: American Financial Crisis and Its Lessons" is a rethinking of the "three-person rescue group" after the financial crisis for ten years. In this book, Bernanke, Geithner and Paulson provide valuable reference for their successors, finance ministers of other countries and supervisors of central banks to deal with future crises. On Friday night, guest Yi Feng will enter the live broadcast room to share the theme and answer questions interactively.

How to cultivate children’s habit of reading and writing?

Time:March 13th (Friday) 20:00-21:00

Location:Dangdang should read the live broadcast.

Speaker:Sun Yunxiao (children’s literature writer)

Parents, are you worried that your children seldom take the initiative to read? Or is it that children’s reading volume has gone up, but you are worried about how to choose good books? Children don’t know how to write the composition assigned by the teacher. Children don’t get into the habit of writing except finishing their homework? In this live broadcast, Sun Yunxiao, a famous children’s literature writer, will share with you why reading and writing habits are important, the cultivation of reading habits and writing habits, and give suggestions to parents and friends.

How did hatred come about? -Caroline Emke’s "Why Are Enemies"

Time:March 14th (Saturday) 14:00-15:30.

Location:Goethe Institute Weibo, China

Guest:Yun Yetui (writer, book reviewer), Berlin (author, cultural journalist)

In 2019, the Chinese version of Caroline Emke’s Why Are Enemies was published by Sohn of Social Science Literature Publishing House with the support of the translation funding project of Goethe Institute (China). In this live online reading salon, Chen Jiayu, editor of the publishing house, will discuss the book and related topics with Beijing independent journalist Bai Lin and Shanghai writer and book critic Yun Yetui through live connection. The event will be broadcast live on the Goethe Institute Weibo, China, and the audience can participate in the discussion online.

Plague and Man —— Deep Thinking on the Community of Human Destiny

Time:March 14th (Saturday) 14:00-15:30.

Location:Shanghai Book Fair × Xingyong Humanities School Branch Live Group

Speaker:Jia Min (Associate Professor saias)

In this lecture, Jia Min will analyze and ponder the current world order from a historical perspective by looking back on World War I and Spanish flu, the "second deadliest infectious disease in human history" a hundred years ago: Is there a hidden risk behind peace in the current development of human society? What lessons should the citizens and governors of the world learn from historical experience in order to keep the present peace and progress more permanently? I hope we can find some clues and answers during the discussion for one and a half hours.

Small window meditation and poetry and painting between clouds

Time:March 14th (Saturday) 14:00-15:30.

Location:Duoyun Academy Yunjian Reading Club WeChat Group

Speaker:Wang Shuman (writer)

In the collection of poems and paintings "Small Window Meditation", Wang Shuman painted with ancient methods, but his poems and essays were not limited to ancient and modern styles. Words and paintings are "true records and reflections from the soul". In this reading club, Wang Shuman will share with you her story of poetry and painting creation, as well as anecdotes of famous poets and painters in ancient Songjiang (Yunjian).

A brief history of eating goods

Time:15:00 on March 14th (Saturday)

Location:Zhongshuge Hangzhou Store Tik Tok Live Room, Zhongshu Book Audio-visual franchise store Taobao Live Room, Zhongshuge Book Flagship Store Taobao Live Room.

Guest:Chen Huasheng (historical and cultural writer, general manager of Hangzhou Daily Newspaper Group Hangzhou Network) and Zhao Qunwei (chairman and publishing planner of Hangzhou Zijin Port Culture Communication Co., Ltd.)

On March 14th, Chen Huasheng, the author and historical and cultural writer of A Brief History of Eating Goods, and Zhao Qunwei, the planner, will visit Zhong Shuge’s live studio to share with us the creation story of A Brief History of Eating Goods and how to be a qualified eater.

Literature: speaking for the little people with compassion

Time:March 14th (Saturday) 19:30-20:30

Location:Dangdang should read the live broadcast.

Speaker:Ge Fang (writer)

During the epidemic, Jiangsu Phoenix Literature and Art Publishing House made a new attempt to make readers and friends read at home easily, and invited many scholars, experts and senior editors to broadcast live on the Internet.

Ge Fang’s "Open Class for Famous Writers" opens the reading life in the epidemic period and lets you find the light of life.

Why are we talking about women today?

Time:March 14th (Saturday) 20:00-21:00.

Location:Rainbow Book List Online Common Reading Program Reader Group

Speaker:Pang Ying (management consultant)

Why are we talking about women? Pang Ying believes that the issue of women begins with women but is not limited to women. It is essentially the liberation of both sexes. Being kind to any vulnerable group is essentially striving for everyone in this world to be kind. We can neither ask women to be free but turn their faces to men with stereotypes, nor ask whites not to discriminate against yellow people but turn their faces to discriminate against black people. Pursuing consistency is the starting point for improving personal moral understanding. On the evening of March 14th, Pang Ying will be a guest in the live broadcast room of "Women in Spring" and share with the readers "Why do we talk about women today?"

Life is so circuitous that it needs the most beautiful comfort.

Time:March 14th (Saturday) 20:00-21:30.

Location:Bi Li bi Li live room

Speaker:Xu Sheng (scholar, independent art curator, art critic)

In this epidemic, people have ups and downs. Reading and enjoying play are all good ways to guide people. Attack poison with reading, forget worry with beauty. On March 14th, we invited Xu Sheng, a senior art critic, to show his fine Song Dynasty porcelain pieces and show us the aesthetic characteristics.

Truth and falsehood in pingtan

Time:13:30 on March 15th (Sunday)

Location:Shanghai Pingtan Group Tik Tok Live Studio

Guest:Gao Bowen (head of Shanghai Pingtan Group) and Lu Jinhua (Pingtan actor)

March 15th is Consumer Rights Protection Day. Let’s meet in Tik Tok Live Room to see what’s true and false’ in Pingtan.

Entering the calligraphy world of qigong

Time:March 16th (Monday) 20:30-21:30.

Location:Taobao live broadcast room

Speaker:Guard (editor of Beijing Normal University Publishing Group and supervisor of Beijing Qigong Art Research Association)

The Course of My Learning Calligraphy was compiled according to Mr. Qi Gong’s manuscript. In the manuscript, Mr. Qi Gong answered in detail the problems encountered in the process of calligraphy learning in the form of questions and answers, such as writing, carrying pens, selecting pens, selecting ink, selecting paper, selecting posts, attaching posts and calligraphy creation. The writing is easy to understand and the language is humorous. On the evening of March 16th, the guest guard will share this book with you in the live broadcast room, lead you into the calligraphy world of Qigong, and realize Mr. Dong Qigong’s open-minded life.

Jing Zheng Fa [2020] No.2

District People’s governments, municipal government commissions, offices and bureaus, and municipal institutions:

　　In order to further implement the deployment of the CPC Central Committee and the State Council on the prevention and control of pneumonia infected by novel coronavirus, and effectively prevent and control the pneumonia epidemic infected by novel coronavirus, we will fully implement the responsibility of prevention and control and do a good job in prevention and control according to the Law of People’s Republic of China (PRC) on the Prevention and Control of Infectious Diseases. The relevant matters are hereby notified as follows:

　　First, in the spirit of being highly responsible for people’s life safety and health, we will unswervingly do a good job in prevention and control.

　　The prevention and control of pneumonia in novel coronavirus (hereinafter referred to as the prevention and control work) in this Municipality should resolutely implement the spirit of the important instructions of the Supreme Leader General Secretary and the instructions of Premier Li Keqiang, put people’s life safety and physical health first, fully understand the complexity and seriousness of the epidemic prevention and control situation, adhere to scientific disposal according to law, openness and transparency, joint prevention and control, safety and efficiency, standardization and order, and earnestly fulfill territorial responsibility, departmental responsibility, unit responsibility and personal responsibility under the unified leadership of the municipal party committee and municipal government.

　　Two, the implementation of the "four responsibilities", to ensure that the prevention and control work is solid and effective.

　　(a) the implementation of territorial responsibility, improve the management of the area.

　　The main person in charge of each district government is responsible for the territorial prevention and control work. Under the unified command of the municipal government, the district governments should establish and improve the leadership and command system, prevention and control system, medical treatment system and supervision and management system with clear responsibilities, standardized behaviors and effective operation, supervise and inspect the epidemic prevention and control work of organs, social organizations, enterprises and institutions, grass-roots organizations and other organizations within their respective jurisdictions, earnestly perform their territorial prevention and control duties, highlight and strengthen the leadership of community prevention and control work, and ensure that the prevention and control work does not leave a dead end.

　　Neighborhood offices and township governments shall, in accordance with the unified arrangements of the municipal and district governments, organize and guide neighborhood (village) committees to do a good job in arranging personnel exchanges within their respective jurisdictions, take targeted prevention and control measures, and do a good job in prevention and control within their respective jurisdictions. Neighborhood (village) committees shall actively carry out disease prevention publicity and education and health tips for community personnel as required; Organize community personnel to participate in infectious disease prevention and control activities; Collect and submit relevant information; Cooperate with relevant departments to provide service guarantee for home observation personnel. Disease prevention and control institutions shall guide community health service institutions to implement community prevention and control measures and monitor the health of community personnel with the cooperation of neighborhood (village) committees. The realty service enterprise shall cooperate with the prevention and control work.

　　(two) the implementation of departmental responsibilities, strengthen industry and system management.

　　The relevant government departments shall, in accordance with their respective responsibilities, earnestly do a good job in the prevention and control of their own industries and systems.

　　Health departments should strengthen prevention and control coordination and supervision and law enforcement in accordance with the Law of People’s Republic of China (PRC) on the Prevention and Control of Infectious Diseases and other laws and regulations, and urge and inspect disease prevention and control institutions to carry out epidemic monitoring, judgment, reporting and prevention and control; Supervise and guide medical and health institutions to carry out epidemic prevention and control, medical treatment, sample collection and information submission; Continue to make preparations for backup hospitals, do a good job in purchasing and storing prevention and control materials to ensure that the needs of medical treatment are met; Organize technical forces to give guidance and support to the publicity, education and prevention and control work carried out by relevant departments and units.

　　The education department is responsible for the industry management of the prevention and control work of schools, preschool education institutions and education and training institutions at all levels in the city, and deploy and implement various prevention and control measures to prevent the spread of pneumonia infected by novel coronavirus in schools, preschool education institutions and education and training institutions. Assist and cooperate with disease prevention and control institutions to do a good job in epidemiological investigation of the city’s education system and follow-up management of close contacts.

　　Commerce, drug administration and other departments are responsible for the supply of health and epidemic prevention supplies and daily necessities related to epidemic prevention and control to maintain market stability. The market supervision department is responsible for the price enforcement of materials supply, and finds and investigates illegal acts such as spreading price increase information, hoarding and price fraud; Intensify the enforcement of on-site slaughter and illegal sale of livestock, poultry and wild animals. Agriculture, rural areas and landscaping departments are responsible for monitoring the epidemic situation of livestock, poultry and wild animals. The transportation department takes the lead in organizing the epidemic prevention and control of people and means of transport entering and leaving the city by railway, aviation and highway. Ecological environment, urban management, civil affairs and other departments should do a good job in prevention and control according to their respective responsibilities.

　　(3) Strengthen the responsibility of units and improve the prevention and control mechanism of social units.

　　Organs, social organizations, enterprises, institutions and other organizations within the administrative area of this Municipality should establish and improve the responsibility system and management system for prevention and control, equip them with necessary protective articles and facilities, carry out publicity and education, implement various prevention and control measures proposed by health departments and industry authorities, strengthen the health monitoring of their own personnel, and urge those who return to Beijing from the epidemic area to observe at home for 14 days to prevent the spread of pneumonia infected in novel coronavirus. Report the abnormal situation in time and take corresponding prevention and control measures as required.

　　Transport operators such as airlines, railways, long-distance passenger transport and highway checkpoints in Beijing should register the names, sources, places of residence in Beijing, contact information and other information of people from areas where the epidemic occurred. Relevant personnel shall cooperate and truthfully provide relevant information.

　　Operators and managers of hotels, restaurants, hotels, cultural and entertainment places, business units, public transport and other public places or other crowded places shall implement disinfection, ventilation and other prevention and control measures in public places and crowded places, and remind people who enter public places and other crowded places and publicize and educate them on prevention and control knowledge. Construction units should strengthen the prevention and control management of the living places of construction workers, implement prevention and control measures, and strictly register personnel.

　　Hotels, hotels and other business units that provide accommodation services shall truthfully register the information such as the name, place of origin and contact information of passengers, provide morning and evening temperature monitoring services for passengers, report to the local disease prevention and control institutions in a timely manner when finding abnormal situations, and take corresponding prevention and control measures in accordance with the guidance of the local disease prevention and control institutions; Conditional, to provide a separate dining area for people from the epidemic area. Passengers shall cooperate and truthfully provide relevant information.

　　(4) Standardizing individual prevention and control behaviors according to law and strengthening social responsibility.

　　Any individual shall assist, cooperate and obey the prevention and control work organized by government departments in accordance with the provisions of the Law of People’s Republic of China (PRC) on the Prevention and Control of Infectious Diseases, do a good job in self-protection, accept the prevention and control measures such as investigation, sample collection, detection and isolation treatment of infectious diseases by disease prevention and control institutions and medical and health institutions according to law, and truthfully provide relevant information.

　　People who return to Beijing from the epidemic area shall observe their health status at home for 14 days as required, report their health status to their units or neighborhood (village) committees daily, cooperate with the service management of neighborhood offices, township governments and community health service institutions, and cooperate with medical staff to follow up their own health status or make telephone inquiries. People who come to Beijing from the epidemic area should take the initiative to receive body temperature monitoring or conduct their own body temperature monitoring every morning and evening within 14 days of their arrival in Beijing, so as to minimize and avoid taking public transportation and entering and leaving public places; Wear a mask when going out to strengthen personal protection. When the above-mentioned personnel have symptoms such as fever, fatigue, dry cough, etc., they should immediately go to the fever clinic of the nearest medical and health institution for treatment, and cooperate with the medical staff to inquire about their own health and other conditions.

　　Suspected patients, confirmed patients and close contacts infected with pneumonia in novel coronavirus should cooperate with health departments, disease prevention and control institutions and medical and health institutions for investigation, isolation treatment and home observation in accordance with the Law of People’s Republic of China (PRC) on the Prevention and Control of Infectious Diseases and the requirements of relevant prevention and control programs; Those who refuse to cooperate shall be dealt with according to law.

　　Third, strict prevention and control management, the implementation of accountability

　　Governments at all levels and government departments should further improve their political stance, enhance their awareness of the overall situation and bottom line thinking, and, in accordance with the unified arrangements of the whole city, do their own duties, be responsible for guarding the soil, do their best to do a good job in epidemic prevention and control, arrange emergency duty for epidemic prevention and control, ensure that personnel are in place and information is smooth, strictly implement the reporting system, and do not conceal, delay or make false reports. Those who fail to perform their duties, perform their duties improperly or perform their duties illegally in epidemic prevention and control shall be investigated for the responsibility of relevant personnel according to law.

　　Disease prevention and control institutions, medical and health institutions fail to perform their prevention and control responsibilities in accordance with the provisions, and shall be held accountable in accordance with the relevant provisions of the Law of People’s Republic of China (PRC) on the Prevention and Control of Infectious Diseases.

　　Other units and individuals who violate the provisions of laws and regulations such as the Law of People’s Republic of China (PRC) on the Prevention and Control of Infectious Diseases shall be investigated for relevant legal responsibilities according to law.

the people’s government of beijing city

January 24, 2020

CCTV News:National Health Commission informed, September 18th 0— At 2400 hours, 31 provinces (autonomous regions and municipalities directly under the Central Government) and Xinjiang Production and Construction Corps reported 147 newly confirmed cases. Among them, 55 cases were imported from overseas (11 cases in Shanghai, 11 cases in Guangdong, 10 cases in Fujian, 6 cases in Zhejiang, 5 cases in Beijing, 3 cases in Heilongjiang, 2 cases in Shandong, 1 case in Inner Mongolia, 1 case in Liaoning, 1 case in Jiangsu, 1 case in Chongqing, 1 case in Sichuan, 1 case in Yunnan and 1 case in Shaanxi), including 6 cases from asymptomatic infected people to confirmed cases (2 cases in Beijing, 2 cases in Guangdong and 1 case in Fujian). There were 92 local cases (48 cases in Sichuan, 12 cases in Guizhou, 11 cases in Tibet, 8 cases in Tianjin, 4 cases in Shandong, 2 cases in Henan, 2 cases in Guangxi, 1 case in Inner Mongolia, 1 case in Heilongjiang, 1 case in Guangdong, 1 case in Hainan and 1 case in Chongqing), including 34 cases from asymptomatic infected people to confirmed cases (27 cases in Sichuan, 4 cases in Shandong, 2 cases in Guizhou and 1 case in Chongqing). There were no new deaths. There are no new suspected cases.

On that day, 366 new cases were cured and discharged, including 51 imported cases and 315 local cases (93 in Tibet, 58 in Sichuan, 54 in Guangdong, 45 in Hainan, 21 in Inner Mongolia, 6 in Henan, 5 in Xinjiang, 4 in Beijing, 4 in Guizhou, 3 in Liaoning, 3 in Heilongjiang, 3 in Jiangxi, 3 in Shandong, 3 in Hunan, 2 in Jilin and 2 in Inner Mongolia).

There are 576 confirmed cases (no severe cases) imported from abroad, and there are no existing suspected cases. A total of 23,436 cases were diagnosed, and 22,860 cases were cured and discharged, with no death.

As of 24: 00 on September 18th, according to the reports of 31 provinces (autonomous regions and municipalities directly under the Central Government) and Xinjiang Production and Construction Corps, there are 3,646 confirmed cases (including 35 severe cases), 239,454 discharged cases have been cured, 5,226 cases have died, and 248,326 confirmed cases have been reported, with no existing suspected cases. A total of 5,829,059 close contacts were tracked, and 180,297 close contacts were still under medical observation.

31 provinces (autonomous regions and municipalities directly under the Central Government) and Xinjiang Production and Construction Corps reported 843 new cases of asymptomatic infections, including 128 imported cases and 715 local cases (352 in Guizhou, 187 in Tibet, 47 in Sichuan, 29 in Guangxi, 19 in Xinjiang, 18 in Tianjin, 11 in Heilongjiang, 11 in Hainan, 5 in Hebei, 5 in Shandong, 5 in Henan and 5 in Xinjiang).

On that day, 1,296 asymptomatic infected people were released from medical observation, including 72 imported cases and 1,224 local cases (522 in Tibet, 119 in Hainan, 74 in Heilongjiang, 66 in Liaoning, 61 in Jiangxi, 54 in Guangxi, 38 in Xinjiang, 36 in Shandong, 35 in Sichuan, 32 in Qinghai, 31 in Inner Mongolia, 27 in Guizhou and 25 in Gansu). 40 cases were converted into confirmed cases on the same day (6 cases were imported from abroad); There are 17987 asymptomatic infected people under medical observation (774 cases imported from abroad).

A total of 6,378,066 confirmed cases were reported from Hong Kong, Macao and Taiwan. Among them, there were 406,835 cases in Hong Kong Special Administrative Region (80,922 cases discharged from hospital and 9,891 cases died), 793 cases in Macao Special Administrative Region (787 cases discharged from hospital and 6 cases died) and 5,970,438 cases in Taiwan Province (13,742 cases discharged from hospital and 10,548 cases died).

　　On the 29th, it was officially announced that "Comrade Jin Zhuanglong is the Party Secretary of the Ministry of Industry and Information Technology, and Comrade Xiao Yaqing is no longer the Party Secretary of the Ministry of Industry and Information Technology."

　　The day before, the website of the State Supervision Commission of the Central Commission for Discipline Inspection disclosed the news that Xiao Yaqing, Party Secretary and Minister of the Ministry of Industry and Information Technology, had been investigated.

　　According to public information, Jin Zhuanglong, born in Zhoushan, Zhejiang Province in 1964, studied winged missile design at Beihang University. Later, he obtained a master’s degree in engineering from Shanghai Institute of Aerospace Technology and a doctorate in industrial economics from Fudan University.

　　In June 1989, Jin Zhuanglong began to work in the Eighth Design Department of Shanghai Space Administration. Nine years later, in 1998, 34-year-old Jin Zhuanglong became the director of Shanghai Space Administration. One and a half years later, he also served as a member of the party group of China Aerospace Science and Technology Corporation.

　　In December, 2001, Jin Zhuanglong stepped down as the director of Shanghai Space Administration and became the deputy general manager and member of the leading group of China Aerospace Science and Technology Corporation.

　　From June 2004 to March 2008, Jin Zhuanglong worked in the Commission of Science, Technology and Industry for National Defense, and served as Secretary-General (concurrently deputy director of the National Space Administration and spokesman of the Commission of Science, Technology and Industry for National Defense), deputy director of the Commission of Science, Technology and Industry for National Defense and member of the Party Group. In August 2007, he also served as the deputy head of the preparation team for large passenger aircraft projects.

　　In March 2008, the State Council officially approved the establishment of China Commercial Aircraft Co., Ltd. In May, the company was established in Shanghai, and Jin Zhuanglong became the general manager of Comac China.

　　In January 2012, Jin Zhuanglong became the chairman and party secretary of Comac China, and was called "the head of domestic large aircraft" by the media.

　　On May 5, 2017, under the global attention, China has completely independent intellectual property rights, and the first trunk civil aircraft C919 developed according to the latest international airworthiness standards successfully made its first flight. At the ceremony that day, it was Jin Zhuanglong, the commander-in-chief of the C919 project, who announced the success of the first flight.

　　In August 2017, Jin Zhuanglong appeared in media reports as the executive deputy director of the integration of defense and civilian technologies Office of the Central Committee.

　　Now, 58-year-old Jin Zhuanglong has gone to a new post.

Xinhua News Agency, Beijing, November 15th Topic: Face-to-face hot spots: Focus response of COVID-19 vaccine immunization.

Xinhua News Agency reporter Peng Yunjia, Mu Tiecheng

Why do you need a booster shot? Who needs to fight? When will you call? What kind of booster is inoculated? The National Health and Health Commission responded to the hot issue of vaccination with booster shots in COVID-19 on the 15th.

Focus 1: Why do you need a booster shot?

From the research results at home and abroad, the complete vaccination of COVID-19 vaccine has a remarkable effect in preventing severe illness and reducing mortality. However, after vaccination for a period of time, the protective effect of the vaccine on some people may be weakened. Strengthening immunization at the right time can make the neutralizing antibodies that have been gradually reduced grow or rebound rapidly, thus producing better protective effect.

Focus 2: What is the age range of people who can get booster shots at present? Who are the target groups?

According to the needs of epidemic prevention and control, strengthen immunization among people aged 18 and above who have been vaccinated with the above vaccine for 6 months.

At present, priority is given to strengthening immunization among people at high risk of infection, key personnel and elderly people who guarantee the basic operation of society in Covid-19. For other people who meet the requirements and need vaccination, they can also be vaccinated according to their needs.

Focus 3: How long is the interval between vaccination booster and whole immunization?

At this stage, intensive immunization will be implemented after 6 months of vaccination. That is, after the second dose of inactivated vaccine is inoculated in Covid-19, it is generally required to have an interval of 6 months before the booster dose can be inoculated again. Six months after inoculation of adenovirus vector vaccine, booster immunization was carried out.

Focus 4: At this stage, what vaccines can be used for booster shots?

According to the progress of vaccine research and development in Covid-19 and the research and demonstration of relevant departments, there are inactivated vaccines from Sinopharm Zhongsheng Beijing Company, Beijing Kexing Company, Sinopharm Zhongsheng Wuhan Company and adenovirus vector vaccine from Tianjin Kangxinuo Company.

Focus 5: What kind of booster shots should individuals get?

At this stage, the original vaccine has been used to strengthen immunization.

Among them, people who used the same inactivated Covid-19 vaccine to complete two doses of vaccination should, in principle, use the original inactivated vaccine for one dose of booster immunization; People who use different inactivated vaccines to complete two doses of vaccination should, in principle, give priority to one dose of booster immunization with the same vaccine as the second dose of inactivated vaccine. In case that the second dose of the same vaccine cannot be supplied any more, they can use the same vaccine as the first dose of inactivated vaccine for one dose of booster immunization. People vaccinated with adenovirus vector vaccine should use the original vaccine to strengthen immunization.

Focus 6: Where to strengthen the needle? What are the precautions?

In principle, the relevant units shall organize and implement the immunization of people infected with high-risk groups and key positions to ensure the basic operation of society; Other people can make an appointment for vaccination at the designated vaccination unit in the jurisdiction. See the official information released by the local health department or CDC for specific vaccination information.

Before vaccination, according to the previous vaccination certificate, confirm whether you have been vaccinated all the time and have completed the whole vaccination for more than 6 months. You need to carry your ID card, vaccination certificate, etc. during vaccination, and do personal protection according to local prevention and control requirements, and cooperate with the on-site vaccination staff to ask; Doctors should be informed of their past diseases and whether they have used drugs recently.

After inoculation, observe for 30 minutes according to regulations; Keep the skin of the inoculated area clean and avoid scratching the inoculated area with your hands.

“

Diversified business is hard to say success, and channel reform still needs to be promoted.

"

Author Wang Yuanlei

Dong Mingzhu is never short of topics.

On December 13th, a video of Dong Mingzhu’s speech at the induction ceremony of Gree’s 2023 college students was circulated on the Internet. In his speech, Dong Mingzhu criticized Meng Yutong again, which attracted a lot of attention.

Dong Mingzhu is well versed in marketing.Ten years ago, I gambled with Lei Jun, the founder of Xiaomi, and earned enough traffic for Gree. Two years ago, I made a bold statement to train Meng Yutong, a fresh student, as a successor, and saved hundreds of millions of advertising fees for Gree.

But the problem is that the tougher Dong Mingzhu is, the weaker Gree’s performance is. Although the innovative business has blossomed, Gree is still highly dependent on the air-conditioning business, and its overall revenue and profit are less than expected. Moreover, the channel reform that Dong Mingzhu urgently wants to implement is not ideal.

In early August this year, the 2023 Fortune Global 500 list was released.fail (in) an examination.

When asked "Are you sad?", Dong Mingzhu’s response is still tough: "What’s so sad? It’s not sad at all. It’s better to see the company so healthy and happy than the Fortune 500. What is the significance of the world’s top 500? Just look at the sales revenue. Whether the enterprise is good or not, I know what I know, whether I am sick or not, and I know it. "

0one

Gree’s moat

Gree’s main business is air conditioning, and the difficulties it faces are also mainlyFocus on air conditioning distribution channels.. To understand Gree’s channel dilemma, the story should start from the air-conditioning industry.

The development of air-conditioning industry has a history of one hundred years. From "refrigeration and heating" to "conversion of constant frequency air conditioning" to "intelligent noise reduction and comfortable air supply", air-conditioning technology has been continuously iterated, and the industry has gradually formed giant enterprises such as Gree and Midea, which control most of the market share.

Based on this industry pattern, the competition in the air-conditioning industry is mainly concentrated in three aspects, namelyMarketing, channel and price war. Let’s look at these three points:

In terms of marketing, Dong Mingzhu is recognized as a marketing genius. The "1 billion bet" made Gree earn enough traffic and "cultivated Gree’s successor", and directly promoted his assistant to online celebrity. Dong Mingzhu people were also malicious, and even their own people were embarrassed. They often went to hot search and became Gree’s veritable marketing spokesperson by virtue of people’s appointment.

In terms of price wars, Gree has fought countless price wars in the course of decades of development, from offline store discounts to online live broadcasts, and Gree has repeatedly participated in industry price wars.

In addition to marketing and price factors, looking at the development process of air-conditioning industry, the iterative speed of air-conditioning technology update is slow, and it is basically difficult to open the gap.The real gap lies in the channel..

Any leading enterprise has a strong moat. The channel is the moat of Gree. In the development of more than 30 years, Gree has formed a solid sales channel system-Provincial regional sales companies, county levelAgent, terminal sales outlets.

Among them, Gree holds shares in provincial regional sales companies, and the provincial sales companies directly control county-level agents, and Gree and county-level agents do not settle accounts.

In addition, during the seasonal change in Xia Dong, Gree responded to fluctuations in production byProvide discounts for dealers and return funds for goods.In turn, it is deeply bound with dealers.

Under this channel model, Gree has formed a solid sales channel system in the whole country, which has become the main factor for Gree to sit firmly on the throne of air conditioning overlord for a long time.

02

Fist products are not hard.

However, judging from the development in recent years, Gree’s leading position is being shaken, and one of the main manifestations-fist products are not hard.

As a leader in China’s home appliance industry, Gree’s performance in the secondary market is remarkable. When the stock price is the highest, it is about 62 yuan per share.distribute bonusIn fact, it is a proper "cash cow", so that Dong Mingzhu once said to the outside world, "We have paid more than 100 billion dividends to the stock market, and paying dividends to shareholders every year is the most balanced return on investment."

Behind this is the performance support of fluctuating growth. In July 2019, Gree was selected into the Fortune Global 500 for the first time with a revenue of 198.153 billion yuan, ranking 414th, and its revenue increased by 0.02% year-on-year.net profitIt reached 24.697 billion yuan. Since then, GreecontinuouslyList the top 500 in the world, ranking 436th, 488th and 487th respectively.

In 2022, Gree’s revenue was 189 billion yuan, a year-on-year increase of 0.6%. "When the moon is full, it will lose money, and when the water is full, it will overflow." Gree’s development track seems to confirm this truth. In this year’s list of the world’s top 500 companies, Gree and the top 500 companies have a revenue difference of 35 billion yuan, which is a pity.

This is not without warning. Since December 2020, Gree’s share price has continued to fall, and it is currently about 33.14 yuan per share.The higher point has dropped by about 45%.The market value evaporated by nearly 200 billion yuan.

On the other hand, its performance is hardly satisfactory. Even in the past three years, Gree’s revenue has not increased significantly. (see the picture below)

Air conditioning is the lifeblood of Gree, accounting for 71.36% of its revenue in 2022. However, in terms of air conditioning, the most competitive product, Gree’s air conditioning revenue has not increased significantly in the past three years (see the figure below). as soon asmarket shareLook, in 2022, Gree’s home air conditionerThe market share has lost the first place in the market.The throne of.

These two years have followedCooling of air conditioning marketThe continuous negative growth of domestic air-conditioning market, coupled with the gradual weakening of air-conditioning season sales by live broadcast, has affected Gree’s overall performance, resulting in unsatisfactory performance.

However, it is worth noting that Midea and Haier continue to grow. As of December 15th, the market value of Midea was 353.5 billion yuan.The market value is 191 billion yuan, and the market value of Gree is over 186.4 billion yuan.Gree is in itAlready at the bottom 2..

Moreover, when Gree fell out of the world’s top 500, Midea and Haier remained among the top 500. Midea has been selected into the Forbes world’s top 500 for eight consecutive years and ranked 278th this year.

Obviously, this can’t be explained by the phrase "poor external environment". In order to promote Gree’s performance growth, Dong Mingzhu has made business adjustments to find a second growth curve.

0three

Gree attacked from all sides.

Knowing and doing are two different things.

Many years ago, Dong Mingzhu has been exploring diversified businesses, but so far, they have all performed poorly. At the two sessions this year, Dong Mingzhu said in the face of media questions, "I think (Gree)Has been transformed successfully, realizing the transformation from a single air conditioner to a full range of household appliances. "

The so-called "all-category household appliances" in Dong Mingzhu include household central air conditioners, household appliances, refrigerators, washing machines, water heaters, water dispensers and various intelligent products, covering all sub-sectors of household appliances.

In addition to the continuous expansion in the field of home appliances, Gree is also involved in many fields such as completely unrelated new energy and intelligent equipment, including cars, energy storage, mobile phones, prefabricated dishes and so on.

The reason why an enterprise is strong is not because of how extensive its products and businesses are, but because it can continuously improve its products and keep innovating. “One meter wide and one hundred meters deep."Is the wisdom of enterprise development.

In the diversified business, one of Gree’s well-known businesses is the acquisition of Yinlong New Energy. In that year, Dong Mingzhu joined Wanda Group in his own name.Five companies, regardless of the opposition, increased their capital by Yinlong New Energy and jointly invested 3 billion yuan.

In 2021, Gree won 47.93% of the voting rights of Yinlong New Energy by participating in the public auction of judicial auction, and Yinlong New Energy became a holding subsidiary of Gree. According to Gree’s 2022 performance report, Yinlong New Energy (now Gree Titanium) has lost more than 1.9 billion yuan and its asset-liability ratio has reached 99%.

In addition to this acquisition, the mobile phone business has also made Dong Mingzhu frequently out of the circle. In 2016, Dong Mingzhu boasted in a speech, "I am proud to say that my mobile phone is the first in the world, not the first in sales. At least I promise consumers that my quality is the first."

But the question is, is the quality of Gree mobile phone really the best in the world? Up to now, Gree mobile phones have launched a total of six models. No matter from which point of view, Gree mobile phones are hardly successful.

These are diversified businesses promoted by Gree. On the whole, Gree’s business is mainly divided into five sections, namelyAir conditioning,life electric、industrial product、intelligent equipmentandGreen energy. In addition, there are some innovative businesses with relatively low revenue, includingMedical health, prepared vegetables, semiconductorsWait.

Judging from the layout timeline, doing what the track fires can, to a certain extent, summarize the diversified business characteristics of Gree, which is doomed to be difficult to achieve success.

In 2020, Dong Mingzhu started live broadcasting with goods in Tik Tok, and over 10 live broadcasts were conducted that year, with a total of nearly 50 billion yuan of goods. With its own efforts, Dong Mingzhu achieved Gree’s sales performance in the last quarter.

This also made Dong Mingzhu see a new direction-live broadcast with goods, so Meng Yutong came to the stage. In September, 2021, Dong Mingzhu recruited Meng Yutong as a secretary, and made a strong platform for Meng Yutong, publicly expressing that he would train Meng Yutong as his successor. During this period, Meng Yutong frequently appeared in online live broadcast rooms.

However, it is worth noting that live delivery has indeed increased the proportion of online sales, but in this way, it has had an impact on Gree’s existing distribution channel system.

0four

Disadvantages of channels

During the "June 18th" promotion in 2020, Dong Mingzhu took the goods off the live broadcast, setting a new record that the single live broadcast sales exceeded 10 billion. Interestingly, however, two days later, Jinghai Internet, a provincial distributor alliance, reduced its holdings of Gree. In July of that year, Jinghai Internet reduced its holdings again.

This is the provincial regional sales company expressing its dissatisfaction with Gree. Dong Mingzhu’s first live broadcast performance was bleak, but in the later live broadcast, the performance was getting better and better, and the reason could not be separated from the help of dealers.

Dong Mingzhu launched offline dealer drainage in the live broadcast. Consumers placed orders through the exclusive QR code shared by dealers, and Gree headquarters directly delivered them, and thenBypass the provincial regional sales companies.. As a result, there was a scene of the counterattack of the provincial marketing department.

In fact, Gree’s sales channels have always had disadvantages. In the course of perennial operation, Gree has formed a community of interests with all links in the channels, but there are obvious problems in this deep binding relationship.

First of all, Gree should be the channel.Leave enough profit margin.Once the profit is reduced, all links in the distribution will lose the motivation to sell goods. Secondly, Gree does not have direct settlement with county-level agents, and there is no direct contact. Gree does not have much right to speak in the intermediate link between provincial sales companies and county-level agents.

In order to develop live broadcast with goods and increase the proportion of online sales in Dong Mingzhu, it is necessary to go beyond the level of provincial sales companies. Moreover, under the background of the great cooling of the air-conditioning market, Gree’s channel system is even more bloated.

There has never been a smooth reform. If Dong Mingzhu wants to move the channel system, it will naturally encounter a lot of resistance. So far, it is still hard to say success. However, the transformation of Gree’s old rival Midea has achieved results.

In 2017, Midea changed its sales company into an operation center. As a result, it changed from earning the difference to earning the service fee, and finally the beauty was formed.twoLevel sales system-factories and distributors.

This change not only reduces the intermediate links, further reduces the cost, but also strengthens the brand’s control over the terminal. Whether it is a price war or a promotion of new products, Midea is more handy.

In 2019,Midea overtook Gree in market share.Since then, the air-conditioning market has been easy to attack and defend, and Gree’s hegemony has changed hands.

according toAccording to the 2022 performance report, according to the data of Aowei Cloud, Midea’s products are online and offline in China in six categories, including household air conditioners, desktop microwave ovens, electric heaters, induction cookers and electric kettles.Market share ranks first in the industry..

Among them, the offline market share of household air conditioners is 33.7%, and the online market share is 33.6%.Ranked first in the industry..

0five

Dong Mingzhu can’t solve this problem.

While reforming the channel system, Gree has been promoting the development of diversified businesses in the past decade, changing the single air-conditioning business structure into an air-conditioning business system driven by multi-core businesses.

However, many business lines that have been tried to develop are average. In 2022, Gree air-conditioning business revenue was 134.859 billion yuan, accounting for 71.36% of the total revenue. Compared with 70.11% in 2021, the proportion of air-conditioning business has not decreased, but has increased by 1.25%.

Looking at the timeline, diversified business attempts, although not ineffective, have indeed declined in the proportion of air-conditioning business, butIt still accounts for more than 70% of total revenue.For a behemoth like Gree, it is hard to say that it is a success. (see the picture below)

At the same time, rivals such as Midea, Haier and Oaks are actively transforming. In addition to the changes in channels, Midea is relatively more successful in business, and has formed a business system focusing on HVAC and consumer appliances, andThere is a small gap between the two businesses in revenue.The overall safety margin is high. (see the picture below)

In 2022, Midea achieved a total revenue of 345.7 billion yuan, a year-on-year increase of 0.68%, which has exceeded Gree by hundreds of billions of yuan.

In 2021, after Meng Yutong joined Gree in a high profile, Dong Mingzhu praised Meng Yutong in the early stage, saying that Meng Yutong "is a person who will not be tempted by external things" and "hopes to spend five years (so that she can) in a very high position", and even went so far as to cultivate a successor.

Now the ending is clear. Meng Yutong left after less than two years in Gree, and managed the "Pearl Feather Boy Selection" (changed to "Gree Pearl Selection")Tik Tok account successfully sucked nearly 3 million powder.. However, it should be noted that live broadcast with goods is difficult to become the fundamental path for Gree to solve problems, and in terms of brands,live-streamingBring goodsIt is also a "double-edged sword".

This year is the first year out of the epidemic. Although the epidemic has ended, the economic development is still under great pressure. The development of domestic investment, consumption and export is less than expected, and the pessimism in the real estate market still exists. Affected by the development of the real estate industry, the air-conditioning industry has also been affected.

At the same time, live e-commerce and interest e-commerce have developed rapidly, the pattern of white electricity market has been rapidly reshaped, and online direct sales have surged. Gree’s distribution system is losing its advantages in the offline era, and it is even more powerless to cope with market changes.

Dong Mingzhu was born in 1954, and now he is 69 years old. Although Dong Mingzhu has repeatedly stressed that "I think my mind is young, like 25 years old", time and tide wait for no man. Facing the ever-changing technological changes, market environment and young consumers’ demands, I’m afraid Dong Mingzhu can’t untie the knot that Gree has unscrewed.

0six

tag

In 2013, on the CCTV stage, faced with the proposal that Lei Jun’s millet turnover could surpass Gree in the next five years, he wanted to bet one yuan. Dong Mingzhu boldly said that he would "bet one billion".

This is a confrontation between the traditional "one brother in manufacturing" and the new economic enterprises. Five years later, standing at the time of 2018, Xiaomi lost Gree. At that time, Gree’s performance was still growing, and Dong Mingzhu also had enough confidence to fight Xiaomi.

However, shortly thereafter, Lei Jun talked about the second gambling contract, while Dong Mingzhu changed his old car-scrapping, symbolically responding "He is willing to renew, of course I can". The reason is self-evident. Dong Mingzhu knows better than the outside world that Gree has reached the top of the mountain on the ramp of air conditioning.

Over the top of the mountain, it is downhill..

After leaving his post, Meng Yutong, the former secretary, talked about topics such as work intensity, working hours and salary on social platforms.

Dong Mingzhu repeatedly responded to Meng Yutong’s departure on different occasions. On November 6, in an interview with Caijing Langyan, he said frankly, "It is impossible to advertise on the platform of Gree and then go outside. This is definitely illegal."

According to the video shared by Tik Tok user "Jeanette Mud Duck", Dong Mingzhu once again mentioned Meng Yutong in his induction speech, saying that he only wanted to use Gree platform as his own online celebrity, which had a bad influence in the company. And said that just thinking about making more money is no different from walking dead.

The grey line of grass snake is a thousand miles long. By comparing Dong Mingzhu’s attitude towards employees and the concept of employing people, it is not difficult to understand Gree’s present situation.

In the face of the accelerated new era of artificial intelligence, the younger generation with more diversified needs, and the changes in online direct sales channels, I am afraid that Gree can win the next battle through the cycle.It will take time to test..

References:

1. Dong Mingzhu responded to Gree’s "failure" this year for the first time: better than the world’s top 500 mines. First Finance.

2. Don’t be too hard on Meng Yutong.

3. Dong Mingzhu’s many remarks against employees’ job-hopping were hotly discussed by netizens. Securities Times.

4. Dong Mingzhu refuses to accept: the Schrodinger ending of Gree’s diversification. What Wall Street has seen.

5. Dong Mingzhu said that Gree’s mobile phone quality is the first in the world, and its daily sales volume is expected to reach 100,000 units. Interface news.

6. There is a Wang Ziru between Dong Yuhui and Meng Yutong.

710 million gambling. Baidu Encyclopedia.

On November 6, 8, Caijing Langyan.

9. Gree Dong Mingzhu can’t let go of Meng Yutong.

10. Dong Mingzhu: Create your own marketing model and "revolutionize" yourself. Xinhua Daily Telegraph.

11. Gree Electric Annual Performance Report for 2012-2022.

12. Midea Group’s annual performance report for 2019-2022.

13. Haier Zhijia’s 2019-2022 annual performance report.

□ Ding Jiafa

On May 28th, employees of a shopping mall in Nanning, Guangxi said that they would buy out the blind road at the entrance of the shopping mall and block it with stone piers, which caused concern. On the 28th, a disabled man in Nanning, Guangxi, sent a video saying that the barrier-free passage in front of Chaoyang Square in Nanning Times was blocked by the isolation pier placed by the property company, and it has not been removed after many reflections. The shopping mall involved responded that the staff said that it was a mistake to buy the blind road and would criticize and educate it. The shopping mall did not buy the blind road. The community to which the mall belongs responded that there had been an accident when the stone pier was not placed. Considering the potential safety hazard, the stone pier was placed to prohibit vehicles from entering. (May 29, Beijing News)

The blind road is a road specially designed to help blind people walk. It is a barrier-free facility, but it is blocked by stone piers. The employees of the shopping mall involved even claimed that the blind road has been "bought out", which is incredible. However, management is not a "buy-out", and you can’t take the blind road for yourself and do whatever you want. The author believes that barrier-free access can not be invaded, and the safety hazard is not a "shield" for stone piers to block blind roads. Relevant staff and managers must correct their wrong thinking, not only take measures to eliminate safety hazards, but also ensure that barrier-free facilities such as blind roads are unimpeded according to law, so as to protect the legitimate rights and interests of disabled people.

The community staff introduced that after receiving the complaint from the disabled man, the staff had gone to the scene to investigate. According to the feedback from the property company, the building in Times Chaoyang Square is a commercial and residential building, and many residents walk and play badminton in the square. When there was no stone pier on the blind road before, bike-sharing and battery cars often occupied the passage, and cars came in to park, which was easy to conflict with residents’ activities, which was neither safe nor beautiful. A signboard was placed next to the stone pier. If disabled people need to pass, they can call the number on the signboard and pass with the help of the staff. In other words, stone piers are used to block the blind road in order to prevent vehicles from entering the square for parking and eliminate potential safety hazards. This kind of rhetoric seems to have some truth.

However, the stone piers are placed on the blind road, where can the visually impaired people see them, let alone call the notice board for help? They walk on the blind road blocked by the stone piers, and if they are not careful, they will bump into or trip over the stone piers, which is simply a "trip-over", but it will increase the potential safety hazard. In fact, blind roads, as barrier-free facilities, cannot be arbitrarily disposed of and changed for use. Article 28 of the Law on the Construction of Barrier-free Environment in People’s Republic of China (PRC) stipulates that no unit or individual may change the use of barrier-free facilities without authorization or illegally occupy or damage barrier-free facilities. If barrier-free facilities are temporarily occupied due to special circumstances, guardrails, warning signs or signal facilities shall be announced and set up, and necessary alternative measures shall be taken. When the temporary occupation expires, it shall be restored to its original state in time. It can be seen that placing stone piers on blind roads is an illegal act that is not allowed by law and should be corrected and rectified.

The blind road is the "eye" that guides the visually impaired to move forward. Of course, there is no stone pier in the "eye". On the one hand, the property companies involved and relevant managers should enhance their awareness of the rule of law, move away from the stone pier as soon as possible to restore the original state of the blind road, and make this barrier-free passage unimpeded all the way; On the other hand, we can strengthen the order management of squares and nearby roads in conjunction with urban management, traffic police and other departments, add some traffic signs, regulate the orderly parking of vehicles in specified positions, put an end to disorderly parking and blocking barrier-free passages such as blind roads, so as to eliminate all kinds of safety hazards, which can not only ensure the safety of the general public, but also make the travel safety of disabled people. In this way, the nonsense like "buying out" the blind road, and the absurd things that occupy and block the blind road will not happen again.

Some barrier-free facilities such as blind roads have been changed or illegally occupied, which has become a common phenomenon in many cities. City managers and relevant units should strengthen supervision and punishment from the perspective of caring for the disabled, not only to further promote the construction of barrier-free facilities, but also to manage, use and maintain them well, so as to create a good atmosphere for the whole society to care for the disabled and make their travel more convenient and safe.

Cross-border e-commerce B2C:

B2C(Business To Customer) is one of the classifications of e-commerce according to the transaction objects, which means the e-commerce between commercial organizations and consumers.

Under the B2C model, Chinese enterprises directly face foreign consumers, mainly selling personal consumer goods, and the logistics mainly adopts air parcels, mail, express delivery, etc. The main body of customs declaration is postal or express delivery companies, and most of them are not included in customs registration at present.

B2C mode

B2C service mode: the service of completing transactions between export enterprises and overseas end consumers through third-party cross-border e-commerce platforms can be divided into open platforms and self-operated platforms according to the operation mode of the platforms.

1. Open platform

Mode introduction: The content of open platform involves all aspects of export e-commerce. Besides the data of buyers and sellers, it also includes the business of goods, shops, transactions, logistics, evaluation, warehousing, marketing and promotion, so as to realize the systematic docking of applications and platforms, and establish its own developer ecosystem around the platform.

Open platform exists more as a management and operation platform provider, and serves both buyers and sellers by integrating platform service resources and sharing data.

Representative companies: Amazon, AliExpress, eBay, Wish.

2. Self-operated platform

Mode introduction: the platform conducts unified production or procurement, product display and online transaction of the products it operates, and delivers the products to the final consumer groups through logistics and distribution.

The self-operated platform introduces, manages and sells various brands of goods by tailoring the purchasing standards that meet the demands of self-brands and consumers’ needs, and highlights the reliability of its own brands based on reliable brands.

The self-operated platform makes great efforts in the management of all key links of the whole transaction process, such as the introduction, classification, display, transaction, logistics distribution and after-sales guarantee, and realizes the real-time management of the whole transaction process through the management of the Internet IT system and the construction of a large-scale warehousing and logistics system.

Representative enterprises: Lanting Jishi, Global Tesco, Milan Net, DX.