At present, audit institutions at all levels actively carry out economic responsibility audit, attach great importance to the application of economic responsibility audit results, and take effective measures such as perfecting mechanism, perfecting system and strengthening cooperation to continuously increase the application of results, which has played a certain role in strengthening cadre supervision, promoting administration according to law, and promoting the construction of party style and clean government. However, due to the reasons of system and mechanism, the application of economic responsibility audit results is insufficient in many aspects, such as audit timeliness, evaluation standard, responsibility definition and application mechanism of results, which directly affects the role of economic responsibility audit.

　　First, the problems existing in the application of economic responsibility audit results

　　(A) timeliness is not high

　　"Audit first, then leave" is an important principle of economic responsibility audit. However, judging from the current situation in most places, the reverse procedure of "audit first, then review" is widespread, mainly because the personnel department is organized to inform the audit institution to audit after the deployment of cadres is completed. This kind of "Monday morning post" audit makes the audit institution very passive in its work. On the one hand, it is difficult to deal with the problems found. Because the leading cadres have been transferred from their original units and have no economic relations with this unit, if they are dealt with, they will actually deal with this unit, or the new leading cadres will bear the economic responsibility. On the other hand, it is dragging its feet on the problems found. If it is necessary to investigate the economic responsibility of the former leading cadres, the auditing organ shall report to the party Committee, government, organization, discipline inspection and other departments. Concerned that leading cadres have been transferred and promoted, the relevant departments have to deal with them again, which is tantamount to denying their correct decision to arrange the use of cadres. Therefore, the audit of leading cadres’ term responsibility has gone through the motions.

　　(B) the evaluation criteria are not uniform

　　Whether the economic responsibility audit evaluation is objective, fair, true, reliable and specific directly affects the scientific application of the economic responsibility audit results, but the financial revenue and expenditure and economic activities of a unit are diverse and complicated, so it is difficult to make an accurate evaluation of the merits and demerits of the audited leading cadres without unified and specific audit evaluation standards. At present, there are some problems in economic responsibility audit evaluation: First, some audit evaluations are beyond the scope of economic responsibility audit of leading cadres, or too macro or too broad. Second, some audit evaluation is equivalent to the evaluation of financial revenue and expenditure audit, and does not highlight the evaluation of the personal economic responsibility of the audited leading cadres. Third, some audit evaluations are simply described in a realistic way, which is basically a formality and lacks due use value. This objectively makes it difficult for the relevant departments to use the audit results.

　　(C) the responsibility is difficult to define

　　There are three main forms of expression: first, the responsibility of predecessors and current ones. At present, in the economic responsibility audit, there is generally no comprehensive and thorough assets verification, which is limited to the accounting data, and it is difficult to verify the asset profit and loss accordingly, so it is difficult to locate the responsibility of the former and current assets profit and loss. Second, the economic responsibilities with subordinate units cannot be divided in time. For example, when auditing the economic responsibility of the main leaders of villages and towns, only the financial status of leading organs and stations is audited, and the accounts of villages are not fully audited and verified, resulting in the incomplete scope of economic responsibility identification. Third, it is difficult to distinguish the economic responsibilities of party and government leaders. This problem is particularly prominent in villages and towns. The secretary of the township party committee is in charge, and the township finance is in charge of the township head. When dividing the economic responsibility, it is difficult to determine whether the township head is responsible, or the party secretary is responsible, who is mainly responsible or jointly responsible, and how much responsibility each bears.

　　(D) The joint meeting mechanism is not perfect.

　　The application of economic responsibility audit results is not only the key link of audit institutions, but also one of the important work contents of discipline inspection, supervision, organization, personnel, finance, audited units and other departments. Judging from the current situation, although the joint meeting system of economic responsibility audit has been established in all localities, the relevant units do not fully understand the main functions of the joint meeting, the coordination mechanism of member units is not perfect enough, and the duties are not fully performed. All departments focus on audit implementation and listening to audit reports, and lack in-depth research and analysis on substantive, incipient and tendentious issues, and fail to establish and improve the corresponding systems such as supervision, implementation and accountability of audit rectification, resulting in the recurrence of the same problems.

　　(E) The application of results is opaque.

　　According to the regulations, after the end of the economic responsibility audit, the audit institution shall write a report on the audit results according to the audit situation, and send a copy to the member units of the joint meeting at the same time. The results of the economic responsibility audit of the audit institution shall not be publicly disclosed. There is no clear regulation on how the personnel department and the discipline inspection and supervision department use the audit results and feedback on the application of the audit results, and there are no specific standards for reminding, talking, admonishing, investigating responsibility, demotion and dismissal of cadres with any problems. Audit results are not open and transparent, and the application of audit results lacks standards, which is not conducive to combining mass supervision with audit supervision.

　　Second, suggestions and countermeasures

　　(A) to strengthen the planning management, enhance the timeliness of the use of economic responsibility audit results.

　　At present, it is difficult to implement the principle of "audit first, then leave", so we should strengthen the planning management of economic responsibility audit, identify key departments and leading cadres, and work out a rolling audit plan for 3-5 years in combination with the employment situation, so as to change the situation of many temporary tasks and weak planning, increase the intensity of economic responsibility audit during the term of office, increase prevention, nip in the bud, and reduce the work pressure of audit institutions and auditors.

　　(B) intensify research and standardize the responsibility identification and evaluation system of audited accounts.

　　Objectively evaluating the economic responsibilities of leading cadres and accurately defining the responsibilities that leading cadres should bear are directly related to the political life of the audited leading cadres, which is very policy-oriented. Therefore, discipline inspection and supervision, personnel organization and auditing organs at all levels must work together to study and formulate the definition standards and audit evaluation norms of economic responsibility, and establish a set of scientific definition and evaluation systems to ensure the effectiveness and fairness of economic responsibility audit results.

　　(3) Improve the coordination mechanism to ensure that the functions of the member units of the joint meeting are fully exerted.

　　Strengthen the responsibility system for the use of audit results. First, according to the principle of "who audits, who is responsible", establish a lifelong responsibility system for audit quality. Second, when organizing departments to study the appointment and dismissal of cadres, they should listen to the conclusions of the economic responsibility audit, and when using cadres, they should correspond the audit results to the appointment of cadres one by one. Third, the member units of the joint meeting should fully perform their duties, strengthen coordination and cooperation, and timely feedback the application of audit results to the office of the joint meeting. Fourth, party committees and governments at all levels should include the implementation of audit results in the scope of work supervision to promote the practical application of audit results.

　　(D) Improve the open system, and innovate and expand the forms and platforms for the application of audit results.

　　First, the implementation of the audit results disclosure system. Making the audit results public is not only a test of the audit quality of audit institutions, but also a supervision of leading cadres, which is beneficial to close the relationship between the party and the masses and to quickly rectify the problems found in the audit. The second is to establish a comprehensive analysis and notification system for audit results. Audit institutions strengthen the induction and summary of audit results, and form a comprehensive analysis report of audit results, which will be reported within a certain range according to relevant procedures after joint meeting research. The third is to combine the application of audit results with the publicity of cadres before taking office. Incorporate the audit results of economic responsibility into the publicity of cadres before taking office, further improve the publicity system, and let the masses know more comprehensively and concretely about the cadres to be appointed, especially the economic problems.

Special feature of 1905 film network As of press time, the cumulative box office has exceeded 1 billion mark. Xiaogang Feng finally ushered in the first "Billion Plus" movie!

　

Since its release on December 15th, Fanghua has made great strides. Although it has been released for 14 days, it still maintains a proportion of 28% of the films, and it has occupied the box office champion throne for 13 days.

Even last weekend, under the joint impact of three blockbusters, such as,, and so on, "Fanghua" still maintained its momentum, winning the top spot at the box office at the weekend, drawing a golden absorption curve with full stamina.

The box office curve of "Fanghua" has not diminished (Source: Cat’s Eye Movie)

　

At the same time, the word-of-mouth of movies is also popular all the way. The moving youth of the Red Age evoked the emotional resonance of several generations of audiences. The protagonist’s bumpy fate, "people who are not treated well are the easiest to identify kindness and cherish kindness" and other golden sentences have also become the focus of hot discussion among netizens.

Looking at the film market in 2017, there are still many excellent works such as "Fanghua" with both word-of-mouth and box office harvest, and there are also many laws behind their success that deserve careful consideration.

　

Quality is the rule and word of mouth is king.　

　

Before the release, the new actors were in power, and the "Fanghua", which focused on emotional cards, was not fully valued by the market, and the proportion of films arranged on the first day was also three percentage points lower than that in the same period.

On the first day, Fanghua ranked lower than daoist magic, but the attendance rate was higher than the latter.

　

However, with word-of-mouth fermentation and high attendance rate, Fanghua has steadily occupied the top spot in the box office from the next day, and the box office for three days on weekends has also increased day by day.Even Xiaogang Feng himself said, "The box office curve of Fanghua is particularly exciting, but it is higher on Sunday than on Saturday, which is encouraging!"

As everyone in the industry knows, the film arrangement on the first day of the weekend schedule is greatly influenced by ticket compensation and pre-marketing and cannot fully reflect the real strength of the film. The attendance rate and word-of-mouth on the first day are the basis for the cinema to adjust the film arrangement, and also the guarantee for the box office stamina.

　

Similar to "Fanghua", the weekend counterattack+full-stamina box office curve also appeared in films such as,,, and so on. The douban scores of these films are all above 7, and the cat’s eye scores are all above 9.

At first, they were not completely optimistic, and they all relied on word of mouth and "tap water" to achieve a strong "counterattack", and also gained a box office return that matched the quality of the film.

"Twenty-two" won 170 million box office with its word-of-mouth counterattack.

　　

It is not difficult to see that after the brutal growth and blindly following the trend in the mainland market, the audience’s choice of watching movies has become more rational and more concerned about the quality and reputation of the film itself. The era of "word of mouth is king" that people in the industry are looking forward to may no longer be out of reach.

　　

Attracting "non-mainstream" people is the key to "explosion"

For a long time, young people in large and medium-sized cities and middle-income groups have been the mainstream consumer groups in the film market, and they are also the target groups targeted by film development. However, it is not difficult to find that how to attract the "non-mainstream" people in the traditional sense into the cinema is precisely the key to the box office explosion.

Age proportion of "Fanghua" audience (Source: Cat’s Eye Movie)

　

In the audience portrait of Fanghua, people over 30 account for nearly 35%, and those over 40 account for over 10%. A report in Jiefang Daily even mentioned that middle-aged and elderly audiences over 45 contributed 35% of the box office of Fanghua. This kind of box office distribution is rare in the mainland film market.

　

Focusing on nostalgia and looking back on the youth in the 1970s, Fanghua successfully attracted parents and uncles who didn’t usually watch movies into the cinema with its theme and word of mouth, and "taking parents to watch Fanghua" became a unique phenomenon of Fanghua.

Slightly different from Fanghua, Wolf Warriors 2’s 5.6 billion box office miracle is mainly attributed to the collective efforts of third-and fourth-tier cities and male audiences. However, the fourth-and fifth-tier cities are also not the main consumer groups in the conventional sense.It is with boiling patriotic feelings and high-level action scenes that "Wolf Warriors 2" awakened the enthusiasm of "the whole people" to make the audience who don’t often watch movies willingly pay for it, and finally achieved phenomenal box office success.

　

Not only stars, but also superstitious types and schedules.

　

As we all know, New Year’s Eve has always been the world of comedies and visual blockbusters, and it has become a common practice to compete with stars and cast a lineup, as have the "competitors" of Fanghua.

　

"daoist magic" and "The Legend of the Demon Cat" have successively played the combination of "famous director+star", and "The Light of Psychological Crime City" also showed the all-star configuration of Deng Chao, Ehan Juan and Liu Shishi. In contrast, "Youth" is only led by Huang Xuan, with six new actresses leading the way. From the genre point of view, fantasy and crime types are also more pleasing than the literary film "Youth".

The word-of-mouth and box office of All-Star daoist magic are not satisfactory.

　

The reason why Fanghua, whose genre and lineup are not dominant, can stand out in the attack of strong films depends on quality and word of mouth. In the past two years, the once-popular pure star fans have repeatedly warned filmmakers that the era of simply fighting for stars has quietly passed, and more and more rational audiences are calling for more and more thoughtful film works.

　

Judging from the box office rankings in 2017, it is undeniable that the ability to absorb gold in the two golden periods of "Spring Festival" and "Eleventh" cannot be underestimated, but "Wrestle! One billion plus films such as Dad and Journey to the Dream Ring, and phenomena-level low-budget films such as Twenty-two have not been released in a popular schedule.The December 15th selected by Fanghua is not the "explosion" schedule in the strict sense. All these show once again that the schedule is not the same as the box office, and truly beautiful movies will always bloom whenever they are released.

　

Xiaogang Feng often defines his mental process of creating Fanghua as "going upstream", and the unconventional box office success of Fanghua is also impacting the usual business logic of the film market. From this perspective, it also means "going upstream".

　

In the film market in 2017, small-budget films have risen collectively, and the box office returns of high-word-of-mouth films have gradually become the trend and mainstream. Only by returning to the text and concentrating on polishing excellent works of high quality and well-known by the audience can film creation truly achieve a double harvest of word-of-mouth and box office.

　　Vanke A has suspended trading since 13:00 on December 18th, 2015. Last night, Vanke announced again that the company expected to disclose this restructuring plan within no more than 30 natural days, and resume trading on January 18, 2016 at the latest. The company promised not to suspend trading and plan major asset restructuring within 3 months after the securities resumed trading.

　　At present, Baoneng, the largest shareholder in the new position, holds 22.45% of the shares, while China Resources, the former largest shareholder, holds 15.29%. Anbang has just put up a placard to harvest 5% of the shares, and the development of the situation is still unclear. Onlookers even put forward many "ideas" for Wang Shi and Vanke’s counterattack. How feasible are these plans?

　　Poison pill plan

　　Difficult to pass

　　The poison pill plan first appeared in the United States in 1982. It was put forward by Martin Lipton, a famous American M&A lawyer, and its official name was "Anti-takeover Measures of Share Dilution". The core of the poison pill plan is that when a company encounters a hostile takeover, especially when the acquirer’s shares have reached 10% to 20%, the company will issue a large number of new shares at a low price in order to keep its controlling stake. The purpose is to reduce the proportion of shares in the hands of the acquirer, that is, to dilute the equity, but also to increase the acquisition cost, so that the acquirer can not achieve the purpose of holding. Sina used the "poison pill plan" in the face of Shanda’s acquisition, and finally gave up Sina grandly.

　　It is speculated that Vanke’s temporary suspension of trading may be a prelude to the implementation of the "poison pill plan". However, the market generally believes that according to the existing articles of association, the poison pill plan is difficult to throw out. If the poison pill plan is to be implemented, Vanke needs to review and approve the proposal to amend the existing articles of association at the board level, and then submit it to the shareholders’ meeting for consideration. However, Baoneng currently holds 22.45% of the shares, and will definitely vote against it at the shareholders’ meeting.

　　scorched-earth policy

　　both sides suffer/lose

　　Since November 27, Vanke’s share price has been rising steadily. Because the funds used by Baoneng to increase its holdings are obtained through leverage, some people in the market have suggested, "If you can’t take poison pills in time, you can choose scorched earth. Taking advantage of the fact that the board of directors has not been re-elected, Vanke’s business will be slowed down across the board and assets will be sold at low prices, which will cause Vanke’s share price to fall sharply with its performance, so that Baoneng will explode and they will inevitably retreat. "

　　Scorched earth refers to the target company selling a large number of company assets, or destroying the company’s characteristics, in order to defeat the hostile acquirer’s acquisition intention. Mainly including the sale of "Crown Pearl" and "puffiness tactics". Selling the "Crown Pearl" refers to selling the company’s most valuable core assets, which makes the acquirer lose interest; "puffiness tactics" means that companies buy a large number of assets that have nothing to do with business or have poor profitability, or make investments that take a long time to be effective, so that the company’s return on assets is greatly reduced in a short time. Through these means, the company has become bloated from lean, and after the acquisition, the buyer will be unbearable.

　　Obviously, this is a "crash and burn" defensive measure, which will lead to both losses. At the key nodes, small and medium shareholders are the group that Vanke should pay the most attention to and unite with. If the scorched earth is implemented, the interests of shareholders will inevitably be damaged. In addition, doing a low share price does not necessarily push back the menacing Baoneng department, but may give them an opportunity to increase their holdings in terms of cost.

　　Retreat to the board of directors

　　Small and medium shareholders believe

　　Feelings or capital?

　　Vanke shares are scattered, and the real decision-making power is firmly in the hands of the board of directors. It is very important for Vanke to attack the invasion of "barbarians" and hold the board of directors. Here, the most important thing is to obtain the voting rights of minority shareholders and avoid Baoneng from entering the board of Vanke. This move is actually no stranger. When Vanke attacked Junan Securities in 1994, it won the voting rights of many small and medium shareholders, thus saving Vanke’s moat.

　　In his internal speech on the 17th, Wang Shi said, "Small and medium shareholders are our major shareholders, and now the capital is fierce, but small and medium shareholders will stand on our side, and customers will stand on our side, demanding a transparent, standardized and law-abiding social order will stand on our side." It shows that Wang Shi is trying to "win over" small and medium shareholders, and he also places more hopes on many small and medium shareholders.

　　Baoneng Department is constantly increasing its holdings of Vanke, which is ambitious. If it aims at the board of directors, it will also find ways to win the support of minority shareholders. Do minority shareholders believe in feelings or capital? It is full of variables.

　　play for time

　　Suspension of trading is only a delaying tactic.

　　At noon on the 18th, Vanke issued a suspension notice. The suspension of trading is the first shot of Vanke’s "equity defense war". It can not only attack the entry of short-term funds, but also gain more time for Vanke to arrange a counterattack, and it can also make Baoneng pay a high capital cost for leveraged funds. Because the high debt ratio is one of the weaknesses of Baoneng, as Wang Shi said: "Where did Baoneng buy Vanke’s money come from? The first money they bought Vanke came from universal insurance, which is short-term debt. They borrow money at different levels, recycle leverage, and have no way out. "

　　However, according to the relevant regulations, listed companies plan to increase their trading, and the suspension time generally does not exceed 10 trading days in principle. If it is only a fixed increase, it does not constitute asset restructuring, and the cumulative suspension time will not exceed 2 months. In last night’s announcement, Vanke also clarified the time limit of 30 natural days. Some insiders believe that "Baoneng borrowed more than 8 billion funds, which is less than 1 billion according to the capital cost of 9% a year. Even if it is suspended for one year, Baoneng can afford it."

　　On the 18th, Qianhai Life Insurance, a subsidiary of Baoneng, re-issued 1.5 billion capital supplementary bonds, and Baoneng is preparing ammunition intensively. In addition, even if the trading is suspended for a long time, Baoneng Department can also take the off-exchange agreement to acquire shares to increase its holdings.

　　To a certain extent, "delaying changes" is a plan to slow down the army and cannot really solve the problem.

　　Turn to China resources

　　It is unlikely to continue to increase its holdings.

　　When Wang Shi counted all kinds of "unqualified" of Baoneng, he gave great affirmation to China Resources, the former largest shareholder.

　　"When China Resources was the major shareholder, it played a very important role in the company’s governance structure … As an international company, China Resources communicated with Vanke’s business sector and learned from each other. China Resources’ credit is not lower than Vanke’s and its ability is not lower than Vanke’s. In the development of Vanke, it plays an important role in the stability of Vanke’s shareholding structure, business management and internationalization. "

　　Since China Resources became the largest shareholder of Vanke in 2000, it has played a more financial investment role, almost never interfered with the operation and management of Vanke, and has always helped support Vanke. China Resources’ shareholding in Vanke is basically maintained within 15%, and the two sides maintain a tacit and harmonious relationship. On August 26th this year, after three placards, Baoneng Department’s shareholding ratio reached 15.04%, surpassing China Resources to become the largest shareholder of Vanke. A few days later, China Resources increased its holdings of Vanke and regained its position as a major shareholder.

　　It is reported that Wang Shi has led Vanke executives to Hong Kong to discuss with China Resources. This time, it is not known how China Resources will make suggestions for Vanke, but it can be inferred that it is unlikely to continue to increase its holdings. Judging from their respective shares, Baoneng has far surpassed China Resources by about 7%, and the funds needed to regain the largest shareholder are not small. Vanke’s share price is at a high level. If China Resources enters, Baoneng Department can just get out of it and earn a lot of money. In addition, China Resources Group has just experienced that Song Lin, the former chairman, was investigated for serious violation of discipline and law, and is also facing personnel turmoil. It is hard to say what attitude the new chairman has towards Vanke.

　　Looking for the white knight

　　What if Anbang happens to be the enemy?

　　There is another trick in enemy-breaking, looking for the white knight. The "white knight" refers to that when a company encounters a hostile takeover, the management of the company seeks a "friendly" company to cooperate in order to prevent the occurrence of a hostile takeover. Generally speaking, the acquisition of "White Knight" supported by management is very likely to succeed. However, this is the same as the "poison pill plan", and the private placement also needs the approval of the shareholders’ meeting.

　　Recently, in addition to the massive attack of Baoneng Department, Anbang Insurance, the "rich man", is also placarding Vanke. On December 8, Vanke announced that as of December 7, Anbang Insurance’s products held a total of 552.5 million shares of Vanke common stock, accounting for 5% of the company’s total share capital. Anbang chose to enter at this time, which is incredible. Is it a "brother" with Baoneng, who has the same insurance background, or a white knight of Vanke?

　　Although there are rumors that Anbang and Baoneng are acting in concert, there is no official confirmation. Whether it is an enemy or a friend, the ultimate pursuit in the capital market is economic interests. Judging from the past gameplay of Anbang, a capital crocodile, even if it is willing to act as a white knight, Vanke will pay a lot of money.

　　replay

　　The dispute between Jun and Wan 20 years ago:

　　How does Wang Shi repel

　　The first intruder

　　Baoneng Department is not the first time Vanke has faced the "barbarian at the door". In 1994, Vanke had a thrilling contest with Junan Securities.

　　According to the description in Road and Dream written by Wang Shi, at that time, Jun ‘an underwritten Vanke B shares, and 10 million shares were still in hand. The cost per share was in 12 yuan, while the market price was only in 9 yuan, with a book loss of 30 million yuan. "Creating the theme of Vanke’s acquisition" is the solution that Jun ‘an came up with.

　　In Wang Shi’s words, "acquisition" naturally stimulates the stock price to rise. As long as Vanke’s stock price rises, Junan can win three things in one fell swoop: selling the backlog of Vanke shares and withdrawing funds; Control Vanke’s board of directors with the support of minority shareholders, and manipulate the stock market more conveniently; Win a good reputation for safeguarding the interests of minority shareholders and market innovation.

　　On March 30, 1994, Junan Securities entrusted four companies (holding 10.73% of Vanke’s total shares) to launch the Letter to All Shareholders of Vanke Enterprise Co., Ltd., proposing to reorganize Vanke’s business structure and management. The battle of "Jun Wan" began.

　　On March 31st of that year, Vanke applied to Shenzhen Stock Exchange for suspension of trading, which was the first time that the China stock market was suspended. At the same time, Wang Shi sent a request for help to the state-owned shares, the largest shareholder at that time, and launched a secret diplomatic action against some key figures. On April 4th, Vanke resumed trading in Shenzhen Stock Exchange. On the morning of the same day, Ke Weixiang, deputy general manager of Shenzhen Stock Exchange, met with Zhang Guoqing and Wang Shi, the two protagonists of the "Jun Wan Dispute", and the two sides shook hands and made peace.

　　This edition of the article

　　Beijing Morning Post reporter Yang Yi

Have a "number" in mind and a score in supervision.

Changzhou Bell Tower, Jiangsu Province: Inter-departmental Big Data Collaboration to Prevent and Resolve Financial Risks

The procurator of Zhonglou District Procuratorate analyzed a clue of an illegal fund-raising case with the help of supervision model.

The procurator of the Zhonglou District Procuratorate launched a publicity campaign to prevent illegal fund-raising.

"Love Late Department" 10 billion pension scam, "Juru Department" P2P financial trap, "Shentong Department" private fund scam.……In recent years, stakeholder-related economic crimes, represented by illegal fund-raising cases, continue to occur frequently, the amount involved continues to rise, the criminal means are being refurbished day by day, and the crackdown situation is becoming more and more severe. How to base on the functional orientation, improve the ability to perform their duties, and provide a strong judicial guarantee for preventing and resolving financial risks has become a difficult problem to be solved in front of the national procuratorial organs.

The Procuratorate of Zhonglou District, Changzhou City, Jiangsu Province has made overall use of big data thinking and technology to independently develop the legal supervision model of stakeholder-type economic crimes, which has achieved a revolutionary leap from manual review and case handling to digital review and case judgment, and contributed procuratorial wisdom to guarding the people’s "money bags".

Overcome difficulties and run out of the "acceleration" of improving quality and efficiency.

"I thought I had to wait for several months, but I didn’t expect to sue so soon, which made everyone see hope at once!" In the petition reception room of the hospital, 72-year-old Uncle Yang, together with four other representatives of fund-raising participants, was invited to attend the case briefing organized by the hospital. When he learned that the case had made new progress soon, Uncle Yang had mixed feelings and was relieved.

Uncle Yang is one of the many elderly people who have been involved in the "love night system" tens of billions of pension scams. From 2014 to 2018, Changzhou Manfujiu Health Information Consulting Co., Ltd. (hereinafter referred to as "Manfujiu Company"), a Changzhou affiliate of "Love Night Department", promised to pay a high return in the name of providing home-based care services, and publicly absorbed more than 160 million yuan from the public, especially the elderly, resulting in more than 500 fund-raising participants hitting Shui Piao with a total of more than 35 million yuan.

"In the past, illegal fund-raising cases were often difficult to identify because of the large number of people involved, long time span and complicated capital exchanges, and the handling period was generally long." Zhu Ye, director of the Fourth Procuratorial Department of the hospital, said that it is precisely because the amount of such cases is highly professional. In judicial practice, investigation agencies generally entrust accounting firms with relevant qualifications to conduct special audits.

However, even a professional audit institution, this work is equally laborious and protracted. Zhu Ye once made a statistic: it takes at least three months to audit an illegal fund-raising case of the scale of Manfujiu Company, and it takes one year to be complicated. Often in the stage of examination and prosecution, the audit report has not yet been released, so that the procuratorial organs have to return the supplementary investigation and extend the time limit for examination and prosecution. Can we use big data to realize the rapid processing of massive accounts, and then drive procuratorial cases to improve quality and efficiency?

After two years of exploration and practice, in April 2020, the legal supervision model of stakeholder-type economic crimes developed by the institute came into being. The model adheres to the concept of inter-departmental big data collaborative case handling, opens up the "data island" between public prosecutors and public prosecutors, and opens the port to public security organs. It collects the electronic running bills and company electronic books generated between illegal fund-raising companies and fund-raising participants obtained in the investigation into a data pool. Relying on artificial intelligence and cloud computing technology, it converts the transaction details of different financial institutions into a unified format, automatically analyzes the creditor’s rights and debts through data cleaning and collision, and finally generates a preliminary statistical report and a tree structure diagram of fund-raising with one click.

"On average, 200 accounts can be cleaned every 5 minutes. The same workload requires three days for manual audit." Zhu Yexin happily introduced, "With the assistance of the model, the procuratorial organ can complete the examination and prosecution within one month, so as not to extend or withdraw the investigation, thus reducing the complaints of the masses."

Taking the initiative to embrace big data has not only enabled dreams may come to reduce burdens and increase efficiency, but also deepened legal supervision and stimulated new kinetic energy.

"The model brings together two data pools. The preliminary statistical report generated by the calculation of the company’s electronic running bill and electronic account book is data pool A, and the report information entered in the investigation link is data pool B. Through comparative collision and intelligent screening, data pools A and B can dig out the clues hidden behind abnormal data, thus achieving accurate supervision." In Zhu Ye’s view, the handling of the case of Manfujiu Company illegally absorbing public deposits vividly explains the new path of digital empowerment procuratorial supervision and cracking down on the rectification of pension fraud.

In this case, the model found a key anomaly in the correlation comparison-the unpaid amount of eight fund-raising participants, including Uncle Yang, was calculated by the model, which was seriously inconsistent with the loss amount reported by them, and it was quickly locked that all the eight fund gaps came from the salesman Huamou. According to this, the procuratorate found out that Huamou occupied and defrauded the company’s property by tampering with the contract amount and signing a false contract, totaling 317,000 yuan, so he promptly launched case supervision. Later, Huamou was convicted of embezzlement and fraud.

Iterative escalation, cutting off the money chain of money laundering crime

At present, stakeholder-type economic crimes go hand in hand with downstream money laundering crimes. After gathering funds, criminals often continue to take risks and launder "black money" by transferring money, "running points", bulk transactions and even cross-border transfers, which makes it difficult to recover the money from upstream crimes and the losses of victims irreparable.

In January 2022, the Supreme People’s Procuratorate, the People’s Bank of China, the Ministry of Public Security and other 11 departments jointly issued the "Three-year Action Plan for Combating and Governing Money Laundering Crimes (2022-2024)", which made systematic arrangements for increasing the punishment of money laundering crimes.

On hearing the order, the hospital promoted the implementation of anti-money laundering work as the "number one" project, adhered to the simultaneous review of upstream and downstream crimes in handling illegal fund-raising cases, and dug deep into the clues of money laundering crimes around the flow of money involved. In that year, three people were prosecuted for money laundering crimes. Behind this, the new iterative and upgraded version 2.0 of the legal supervision model of stakeholder-type economic crimes is indispensable.

"After careful planning, money laundering crimes are often complicated in capital transactions, which require a lot of manpower and time to identify and screen. The original model cannot provide corresponding technical support and needs to be updated." Jun Chen, deputy attorney general of the hospital, said that in version 2.0, the model added anti-money laundering crime supervision rules, accurately tracked the capital chain in massive bill data, and thoroughly examined the whereabouts of funds, which became the "strongest assistance" for case handlers.

To realize the supervision of similar cases, we must first explore the common characteristics. "We have sorted out and analyzed the money laundering crimes handled in the city in the past three years, summed up the rules in terms of the flow, amount, time and frequency of capital transactions, set up a number of supervision rules, and flexibly combined them in different cases." Jun Chen explained.

As a result, the Institute also cooperated with Changzhou Central Sub-branch of the People’s Bank of China and signed the Memorandum of Cooperation on Combating and Governing Money Laundering Crimes. The People’s Bank of China opened a "green channel" for the procuratorial organs to obtain the transaction details of the accounts involved, provided financial data support, and formed a joint force to combat money laundering crimes.

To Jun Chen’s delight, the upgraded model has achieved good results in the case of illegally absorbing public deposits for the first time.

From November 2018 to January 2020, Xu launched wealth management products such as Puka and Gold Card in the name of a technology company, and absorbed more than 14 million yuan from 55 fund-raising participants. Up to the time of the incident, he has paid more than 9.7 million yuan, resulting in direct losses of more than 4.3 million yuan for fund-raising participants.

Where does the huge funding gap flow? Is there a hidden money laundering transaction? After the case was judged, the procuratorial case handlers took "the number of transfers from the company’s fund collection account to a non-fund-raising participant’s account ≥5" and "a single transfer ≥ 50,000 yuan" as the model screening rules, and cleaned and identified thousands of complicated related transaction data. Ten minutes later, Yang, an outsider, surfaced.

The model screening results show that from September to November, 2019, there were as many as 23 transfers between the company’s fund collection account and Yang’s personal account, of which a single transfer of more than 50,000 yuan reached 3 times, which was obviously abnormal.

After receiving the clues pushed by the model, the hospital coordinated the relevant commercial banks to retrieve the flow of Yang’s personal bank account through the People’s Bank of China, and imported it into the model again, showing that 16 of the above 23 funds have been withdrawn, and the remaining 7 funds have been transferred, and finally flowed to the personal account named Shen but actually controlled by Xu, the person in charge of the company.

On this basis, the procuratorate judged that Yang was suspected of money laundering, and immediately transferred the clue to the public security organ and the People’s Bank of China for joint investigation. After guiding the investigation, it was finally found out that Yang knew that Xu was engaged in illegal absorption of public deposits, and he still helped to transfer more than 490,000 yuan of stolen money through cash withdrawal or transfer. On December 17, 2022, the court prosecuted Yang for money laundering.

In view of the weak regulatory links exposed in the case, the court also issued a letter of legal risk warning to the relevant banks involved, suggesting to further improve the regulatory mechanism for account anomalies and cut off the capital chain of money laundering crimes in time.

"With the model as a link, we have carried out multi-level and in-depth cooperation with the People’s Bank of China in data sharing, clue research, subject research, and rule of law propaganda, and jointly woven a’ Skynet’ to punish money laundering crimes." Jun Chen introduced that in March this year, the two sides also jointly launched the legal-popularization sitcom "The Correct Opening Method of Anti-money Laundering", which was circulated in the business outlets of 23 banks in the city, so that the awareness of anti-money laundering was deeply rooted in the hearts of the people.

Wake up the data and grasp the "wind vane" of risk warning.

The deep-seated significance of digital empowerment lies in promoting the fundamental transformation of procuratorial work from passive to active, from handling to governance.

In handling the case, the hospital found that some people involved in the case who were not dealt with were good at "taking advantage of the loopholes in the law" and wandered in the gray area, adding fuel to the fire for illegal fund-raising, and such groups were just the blind spots of supervision. "This discovery dates back to an illegal fund-raising case handled three years ago. The case relies on group operation, and the organizational structure of the fund-raising company is a four-level’ pyramid’ structure of the person in charge, the sales manager, the team manager and the salesman. " Zhu Xi recalled.

For this kind of multi-level organizational structure, in the process of information transmission from top to bottom, there will generally be layer-by-layer attenuation, and the criminal intent of the people involved will also decrease accordingly. According to the relevant judicial interpretation, for ordinary salesmen at the bottom of the pyramid, the procuratorial organs fully implement the criminal policy of combining leniency with severity, and those who can take the initiative to return stolen goods and compensate, generally will not be investigated for criminal responsibility.

Unexpectedly, when reviewing the list of salesmen attached to the audit report, Zhu Ye inadvertently caught a glimpse of a familiar name-Zou, involving 2.6 million yuan. With vague memory, Zhu Ye began to search the cases of previous years case by case, and finally found the same name in the list of audit report salesmen of an illegal fund-raising case in 2018, involving an amount of 800,000 yuan.

"I have worked in two illegal fund-raising companies. Although they are all bottom-level salesmen, I still return to my old business after the first company was investigated, and the amount is large, and the subjective intention is particularly obvious." Zhu Ye believes that Zou no longer has the condition of "leniency", so he prosecuted according to law.

After arriving at the case, Zou admitted that he wanted to use the criminal policy of combining leniency with severity as an "umbrella" to evade legal investigation, but unexpectedly he "fortunately" met the same prosecutor. Zhu Ye, the "lucky" prosecutor, also admitted that it was with the impression of the remaining unpopular surname of "徾" that he stumbled upon a "fish that escaped from the net".

"But handling cases cannot rely solely on’ impression’ and’ accident’." With the continuous accumulation of business experience, Zhu Ye gradually realized that it is not only the fund-raising actors who attempt to "exploit the legal loophole"-some fund-raising participants know that there are many traps, deliberately make quick money by means of fast-forward and fast-out, and after tasting the sweetness, they become "professional investors"; Some P2P borrowers saw the fund-raising company go bankrupt, but they deliberately defaulted on it when they clearly had the repayment ability, forming a malicious "debt evasion"……

How to "wake up" and "revitalize" the sleeping case data to further enhance the risk early warning and social governance capabilities? The legal supervision model of stakeholder-type economic crimes breaks through the data barrier between cases, and expands and generates three types of group information base-

Relying on the information base of fund-raising actors, the hospital implements list management for the business personnel of the company involved, and gives early warning to those who participate in illegal fund-raising again, and will be prosecuted according to law if the circumstances are serious; Relying on the information database of fund-raising participants, the institute has issued more than 180 reminder letters since 2020 for many participants who have been screened out; Relying on the P2P borrower information database, we will promptly push malicious "debt evasion" clues to local financial supervision departments to provide support for subsequent recovery.

"The convergence of case data can enable procuratorial organs to dig out the social problems hidden behind the cases in a timely and in-depth manner, do a good job of risk warning, and participate in social governance in order to be more targeted." Sun Min, the chief procurator of the hospital, said.

(Our correspondent Qi Hao   Gao Shan   Huang Min)

Feel the surging momentum of digital prosecution

&ensp, deputy to the National People’s Congress, sample garment worker and trade union chairman of Changzhou Laosan Group Co., Ltd.; Li chengxia

In recent years, the crime of illegal fund-raising is still running at a high level, the number of fund-raising participants continues to rise, and new illegal fund-raising methods emerge in an endless stream. The ever-changing "vest" is even more overwhelming and difficult to distinguish between true and false. Among them, the huge elderly population has become the main hunting target of criminals. The overall situation of illegal fund-raising is still grim, and it is extremely urgent to effectively prevent systemic financial risks.

Better late than never, save for a rainy day. In 2019, the Supreme People’s Procuratorate focused on preventing and resolving financial risks, and issued the "No.3 Procuratorial Proposal" to the Central Financial and Economic Committee to promote the improvement of the financial supervision system and mechanism. The national procuratorial organs insist on paying equal attention to both punishment and governance, and promote the implementation of the "No.3 procuratorial proposal": taking judicial handling as the starting point, continuously increase the punishment for illegal fund-raising crimes; Actively guide the investigation organs to dig deep and dig through the whereabouts of the stolen money, and maximize the recovery and loss.……

Pioneering and innovative ideas and effective measures show us the clear attitude and bold responsibility of procuratorial organs to punish illegal fund-raising crimes according to law. Among them, the legal supervision model of stakeholder-type economic crimes developed by Zhonglou District Procuratorate of Changzhou City, Jiangsu Province is particularly eye-catching. The model is oriented to solve the problem of handling cases, takes big data as the core, studies algorithms and rules intensively, and opens up a new world of digital censorship, case supervision and intelligent early warning, so that people can feel fairness and justice in every judicial case, but also feel the surging momentum of digital prosecution.

It is hoped that the procuratorial organs will continue to intensify the crackdown on the crime of illegal fund-raising, run through the whole process of handling cases, further strengthen communication and cooperation with financial supervision departments, prevent and resolve financial risks, eradicate the social soil where illegal fund-raising breeds, and maintain economic and financial order and social harmony and stability. At the same time, it is also hoped that the procuratorial organs can continue to optimize and refine the legal supervision model of stakeholder-type economic crimes based on reality, and continue to develop more effective, practical and easy-to-use supervision models, so as to improve the quality and efficiency of handling cases, help the intelligent supervision and respond to the expectations of the masses with the digital procuratorial reform in hit the floor.

Video: Teenagers enjoy a gluttonous feast on the beach, steak, truffle, foie gras, sea urchin, whatever you want, we are seventeen years old 170304

Wang Laoji, Zhejiang Satellite TV’s "We Are Seventeen" began its final journey last Saturday. During the journey, the "Seventeen Brothers" who returned to their original intentions and gained precious friendship worked together to win a sumptuous dinner. However, the creative sea urchin sushi that the brothers worked hard to win did not have sea urchins. The aggrieved Guo Fucheng and Lin Zhiying joined forces to protest; the chef’s top cooking skills made the brothers collectively speechless, and even the gourmet "Hua Biao" was at a loss for words.

Enter the Blueberry Video to watch the latest full video of "We Are Seventeen" > >

The brothers encountered "sea urchin sushi" without sea urchins.

During the journey back to the age of 17, the 17-year-old teenagers who could never get enough to eat were always worried about the problem of eating: at the toll station in Guangxi, the six brothers who wanted to save money could only share a bowl of rice noodles; on the deserted island of Beihai, the brothers who had no food had to cut firewood and cook instant noodles by themselves; in Dali, Yunnan, the brothers were more self-sufficient to eat, going up the mountain to catch chickens and going down to the fields to grow garlic… However, in the last graduation trip, the brothers relied on the strength of unity to obtain the most luxurious dinner in the history of "Seventeen"! In addition, the director team specially invited the famous creative food chef Chef James to cook it himself, and also chose the dinner location on the beautiful Sanya beach, so that the brothers could enjoy the hard work in the sunset and the sound of waves.

However, what surprised the brothers was that the long-awaited "sea urchin creative sushi" did not have sea urchins! Thinking of the brothers who would overcome all obstacles for this dish one by one during the day, Lin Zhiying was the first to express her dissatisfaction: "We are so tired of this dish! As a result, sea urchin sushi does not have sea urchins!" The wayward "city baby" is even more cute act: "I don’t care, the baby just wants to eat sea urchins!" However, the fierce protest of the brothers was silenced after the first dish was served. The chef was very creative and replaced the sea urchins with beef and salmon to create a creative sushi that the brothers had never seen before. The tender beef wrapped in rice and salmon was sent into the mouths of the brothers, which made the brothers who had always spoken to the director frequently run out of words. Even the "China Encyclopedia", which was eloquent when it came to food, was at a loss for words, and could not say anything other than "delicious".

Guo Fucheng turned into a foodieSee food pupils glow

Before the second black pepper crab fried rice cake was out of the pot, the brothers were salivated by the rich aroma, and when the burnt crab was sent to the mouth, Guo Fucheng’s pupils unconsciously dilated, and he was so delicious that his heart was full of anger. Looking at the brothers who were eating hard, the chef was relieved that his dish was popular with everyone, but on the other hand, he couldn’t help but wonder "What kind of reality show is this, which makes everyone hungry like this." If the brothers encounter "bad luck" in the show, the dinner is often bugs, white porridge and small yellow croaker, which makes people can’t bear to recall. Wei Daxun couldn’t help but joke, "What happened to your seventeen-year-old? My seventeen-year-old was not like this."

In fact, the duel between the brothers and the director group in this graduation trip is not over yet, and the brothers who have complained about the past trip will also stage an unexpected reversal! And the reluctant brothers are about to say goodbye to their seventeen-year-old selves. How should they say goodbye to the seventeen-year-old? At 21:20 on March 11, Zhejiang Satellite TV Wang Laoji’s "We Are Seventeen" closing night, so stay tuned!

On the evening of March 3, 2022, "Touching China" 2021 People’s Awards Ceremony was broadcast simultaneously on CCTV’s comprehensive channel and new media platform, which was hailed as "Chinese’s annual spiritual epic" and reached its climax. According to the statistics of the whole network, as of 15: 00 on March 8th, Touching China had 77,000 articles, 4.38 billion hits and 17.52 million discussions. From the end of January, 2022 to the present, we have witnessed a series of glowing names and earth-shaking stories. Through the full coverage of many traditional media and new media, holographic coverage of different media forms, and the participation of all the staff represented by the parties’ stories and netizens’ comments, we have jointly staged a "touching" masterpiece that spans the spring of 2022, and the emotional aftermath is still continuing today. It can be said that the integrated communication strategy of < Touching China > 2021 People’s Awards Ceremony embodies the concept of "four all-media" and is a successful practice of all-media communication.

Compared with the concept of all-media, which mainly focuses on media forms, distribution platforms or means of expression, "all-media, holographic media, all-media and all-effect media" means that all-media is not only a cross-media integration, but also a deeper integration involving time and space, media technology, communication subjects and communication functions. The project team invited experts from related fields to discuss the innovative mode of planning, producing, broadcasting and disseminating the whole chain and whole process around "Touching China 2021 People Award Ceremony", and made suggestions together with the news center of the General Station to form a practical, instructive and operational innovative scheme of "Touching China". By creating "four all-media", an all-media communication pattern will be formed, and the integrated communication will reach a new height &mdash; &mdash; It has created a continuous heat, crossed the barrier of information access, realized the diversification of communication subjects, and optimized the efficiency, effectiveness and effectiveness of communication.

First, the whole media: creating continuous heat

The original intention of the whole media is that when reporting a news event, the media should report the whole process of the event from the beginning to the result (if the article is published publicly, it should be noted here). This is required by the instant communication characteristics of new media. For the large-scale event "Touching China", the whole media means "topic management" in the whole process of the event, from preheating before the award ceremony, to being popular in the award ceremony, and then to spreading after the award ceremony. The event should have a sustained heat to attract more attention and have greater social impact. As early as the launch of < Touching China > 2021 People’s Awards Ceremony, the project team and CCTV News WeChat WeChat official account jointly planned, and from January 27, 2022, they continuously pushed "Miss Your Little Flower" to write a letter in tears: We are all fine, but we are missing you "and" We can finally look up and see the sky! The guy changed his name excitedly. He took a photo with six chairs, and the story behind it was too shocking. He is one of the movie prototypes! The sword is the return visit story of four previous "Touching China" figures, such as gunpowder "Plastic Surgery for 30 Years", which warms up the 2021 People’s Awards Ceremony; On January 29th, CCTV news video number, Weibo account number and WeChat account number simultaneously released the video and related content of "Mao Xianglin and Six Chairs", and at the same time established related topics of Weibo. As of February 23, the above four WeChat tweets have been read more than 100,000 times.Weibo’s topic has been read more than 200 million times, reprinted by dozens of media, and spread many times.

The warm-up of < Touching China > 2021 People’s Awards Ceremony gradually reached a climax before the program was officially broadcast. At 22: 20 on March 1st, 2022, the popularity of "Touching China 2021" and "Long Lin Binding" version of the promotional film was released on CCTV news Weibo and other new media platforms, and the popularity of "Touching China 2021 People Award Ceremony" continued to climb.

&uarr; "Long Lin binding" version of the promotional video.

From noon to afternoon on the broadcast day of "Touching China > 2021 People Awards Ceremony", CCTV news client and Billie Billie (bilibili) simultaneously launched related short videos. These warm-up activities were still going on until the last moment of the official broadcast of the award ceremony. When the award ceremony is broadcast on CCTV comprehensive channel and other new media platforms, CCTV news also pushes pictures and texts specially made for people of the year, award speeches, etc. to expand the spread. After the award ceremony, CCTV news WeChat official account used the summary video "Last night, their stories were screened" to review the touching moment of "Touching China’s 2021 Person of the Year", aiming at continuing the popularity of the program. On March 10th, 2022, the General Manager’s Office of the General Desk published "Driving CCTV-1 ratings to increase by 39%, < Touching China’s People of the Year Award Ceremony > after 20 years, which once again aroused widespread concern. After careful planning in the early stage, this award ceremony formed a hot spot spanning three months, which not only attracted more attention, but also produced more lasting touch and strength.

Second, holographic media: crossing the physical barrier

Holographic media means that the form of information dissemination is not limited to simple pictures and texts, and the three-dimensional presentation of information is realized through media technology, breaking the boundaries between big screen and small screen, reality and virtual, bringing new experiences to audiences and users, and realizing comprehensive access to information. In the production and dissemination of "Touching China" 2021 series products, it is not difficult to see the innovative practice of the project team in designing and building holographic media. First of all, technologies such as graphics, text, video, sliding screen and H5 page are widely used to adapt to the presentation of different terminal products, so as to reach users of different terminals. Secondly, make full use of new technologies in program production and broadcasting, such as realizing the connection between stage and location, reality and creation in multiple scenes through AR technology; The huge screen reproduces the work and life scenes of the winners with print-style videos; Through the combination of reality and reality, telling the stories of winners vividly has a shocking effect, which increases the appeal and reach of the program. Third, multi-platform broadcast and delivery. In addition to CCTV’s comprehensive channel, there is also the new media matrix of CCTV, as well as almost all mainstream network platforms such as WeChat, Weibo, bilibili, Tik Tok and Aauto Quicker.

&uarr; AR technology shows the sense of science and technology and enjoys the visual feast

Finally, intelligent technology helps coverage, such as algorithm recommendation of major platforms, Weibo Hot Search List and other intelligent communication means, which also contribute to the creation of holographic media communication.

The purpose of holographic media is to eliminate the separation from the audience or users, so as to achieve effective access to information. The operation team of < Touching China > 2021 People Awards Ceremony handed in a beautiful answer sheet with data. On the evening of March 3, 2022, the audience rating of the award ceremony on CCTV comprehensive channel was 1.03%, which was 23% higher than that of the previous year. The data on the small screen is even more amazing. From March 1st to March 8th at 17: 00, there were 77,000 related reports on the whole network, and the total number of short videos created by Erchuang in the whole network was over 260 million. The number of related Weibo topics was over 3.5 billion, and 10 topics broke through 100 million. The number of people who moved China in 2021 was 340 million, and the number of people who raised the trophy with one hand was 2. It can be said that the operation team of "Touching China 2021 People Awards Ceremony" has achieved the integration and communication of all media by covering large and small screens, traditional media and emerging media, real world and virtual space with rich product forms and advanced media technology, and achieved the goal of holographic media.

&uarr; Top of Weibo Hot Search List and Hot Topics

Third, the whole media: enrich the main body of communication

All-staff media means that everyone can be the disseminator and receiver of information, and realize all-staff participation, all-round contact and all-staff interaction in communication activities. The Internet has broken the boundaries of communication and acceptance, making people the main body of communication. The key problem lies in how to attract more subjects to participate in communication activities. During the operation of < Touching China > 2021 People’s Awards Ceremony, the operation team mainly interacted with many netizens through the narration of the parties, which made the communication subject transcend specialization and realize socialization. As the netizen @ Yuzhu Cabin commented: "Touching China, which is expected every year, has been for 20 years. Countless times I was moved to tears, paying tribute to every hero who touched China! " Thanks to the interaction and participation of netizens, the influence of Touching China has been effectively enhanced.

Nevertheless, we still have to see that as a producer of programs and related cultural products, the main station plays a leading role in "setting the tone" from the planning of activities to the selection of characters and the broadcast of programs. As the producer and the first subject of communication, the reception desk shows the brilliance of human nature and attracts the participation of netizens by excavating and presenting the most touching moments of the annual figures in Touching China, thus greatly enriching the subject of communication. In this process, the person of the year in Touching China is the protagonist of the activity. Through their personal narration, the core theme of "ordinary makes great, and heroes come from the people" can be better reflected. Therefore, how to attract more netizens to participate has become the key to the success of the activity. From the perspective of communication process, the project team specially set up the project team of "Touching China" to focus on attracting the attention of netizens. Facts have proved that this move has achieved remarkable results, which is also proved by the reading volume of online platforms, hot searches and comments in Weibo, and the forwarding volume.

Overall, there are the following experiences worthy of attention. The first is all-round reach. Full coverage from before, during and after the broadcast of the program, and comprehensive coverage of all media platforms, from time and space, to the end. The second is the positive attraction of "online celebrity". The award-winning person of the year is undoubtedly the "online celebrity" that attracts people’s attention. Their personal stories and live interviews not only enhance the weight of the main body of communication, but also become an important factor to attract netizens to participate. The third is to let more people participate through collaborative production. For example, Rongfa Center’s coordination with CCTV News and bilibili UP Master to produce moving mixed clips is a successful exploration of collaborative content production with netizens. The main station also linked Hubei Radio and Television, Hunan Radio and Television, Red Net and other local media account matrices to achieve a wider coverage. Among them, Red Net connected to interview Jiang Mengnan’s parents, and the released work "Hunan girl Jiang Mengnan touched China, and her parents once choked" was played more than 5.59 million times; Linked with the accounts of universities such as Tsinghua University and Jilin University, the short video about Jiang Mengnan released by Tsinghua University reached 9.56 million times. This way of cooperation with other institutions can not only achieve multiple dissemination of products, but also allow more institutions and their users to participate. It is with the devotion of the vast number of users that "Touching China" can last for 20 years, and it has truly realized that it is always moving.

Fourth, full-effect media: optimizing efficiency, effectiveness and effectiveness

Some experts and scholars believe that as a comprehensive concept, all-effect media refers to the rational combination and utilization of existing resources to achieve the optimization of transmission efficiency, communication effect and media efficiency. Full-effect media requires breaking through all obstacles between information and users. Since the network platform plays an intermediary role in the process of connecting users and resources, especially the social media platform has become the super center of the social communication system, to improve the communication efficiency and coverage, we must rely on the network platform to achieve it. The integrated communication of Touching China attaches great importance to relying on the network platform to improve the communication efficiency in all aspects. For example, the return visit stories of winners of Touching China in previous years were first sent out on WeChat WeChat official account as a warm-up. As the "top priority" in the whole communication process, the award ceremony was broadcast live through CCTV integrated channel, and the new media matrix of CCTV news went into battle, and it was spread with the help of social platforms and short video platforms with a large number of users, achieving the first time to reach users, greatly improving the communication efficiency.

In order to optimize the communication effect, "Touching China" integrates the innovative project team to gain insight into users’ psychology, and puts in a series of eye-catching content products, with remarkable communication effect. For example, the "Long Lin Binding" version of the promotional film presents the winners of "Touching China" in the past 20 years, such as Yuan Longping and China women’s volleyball players, on the scroll page and "Long Lin", which is not only unique, but also makes netizens shout "touched"; Wechat has pushed the winners of Touching China in 2021 and the classic award speeches in graphic form, selected micro-content from the grand award ceremony, and achieved micro-communication effect, which has gained super-high broadcast volume and popularity.

This is the affirmation of the above innovative forms and contents by the market and users. In order to maximize the communication efficiency of Touching China, the integration and innovation project team has also made active explorations, such as systematically planning and packaging Touching China as a brand, lengthening the communication chain, and making the touching story and upward force have a more lasting incentive effect.

In a word, the integrated communication strategy of "Touching China 2021 People Awards Ceremony" conforms to the current trend of media integration and embodies the requirements of "four all-media", thus achieving a good communication effect. It gives us enlightenment: to conform to the general trend of media integration, to have "thoughtful, temperature and quality" works and appropriate media communication strategies, mainstream propaganda can be turned into powerful spiritual strength and public opinion support.

Author: Associate Dean and Professor of School of Journalism and Communication, Guangzhou University, Zou Jun.

Collagen is one of the indispensable nutrients in human body. As an important protein of human body, collagen mainly exists in connective tissue. Collagen is so important to human body. What are its functions and functions?

First of all, collagen has an important protective effect on the skin. It can enhance the elasticity and firmness of the skin, reduce the appearance of wrinkles and fine lines, and make the skin smoother and more elastic. In addition, collagen can also keep the moisture balance of the skin, making the skin softer and more shiny.

Secondly, collagen also plays an important role in bones and joints. It is an important component of bones and joints, which can enhance the strength and stability of bones and reduce the occurrence of fractures and joint pain. Therefore, proper intake of collagen is of great significance for preventing osteoporosis and joint diseases.

In addition, collagen has an important protective effect on muscles and blood vessels. It can enhance the elasticity and stability of muscles and reduce the occurrence of muscle injury and pain. At the same time, collagen can also enhance the elasticity and stability of blood vessels and reduce the occurrence of arteriosclerosis and hypertension.

Finally, collagen also plays an important role in the digestive system. It can enhance the mucosal barrier function of intestinal tract and reduce the occurrence of intestinal inflammation and ulcer. At the same time, collagen can also promote the digestion and absorption of gastrointestinal tract and enhance the nutritional absorption capacity of human body.

Qiu Yongbi, vice president of Chongqing Xingchen Plastic Surgery Hospital, said that in daily life, collagen can be supplemented by drinking bone soup, oral collagen supplements and other foods, but a large part of it will be filtered out by the human digestive system, and the amount that can really reach the skin and work is very limited. Beauty seekers can also choose subcutaneous injection or oral administration of small molecular collagen peptides to supplement. It should be noted that collagen injected into the skin will be gradually absorbed by the human body, so its efficacy can only last for six months to one year, and a few people may have side effects such as allergies and infections. (Chongqing Xingchen Plastic Surgery Hospital)

(Note: This article belongs to the commercial information published by People’s Daily Online. The content of this article does not represent the views of this website, and it is for reference only. )

　　【 First-line anti-epidemic group spectrum 】

　　Guangming Daily reporter Wen Qingsheng Guangming Daily correspondent Li Yongfei Xu Wei

　　The first ray of sunshine in Jiangcheng early morning spilled into the window, and Li Xiaoli, the head nurse of 14 departments infected in Guanggu Hospital of Hubei Maternal and Child Health Hospital, began a busy day. She wears protective equipment quickly and is about to go to her battlefield: "Red Zone".

　　The polluted area in the ward where COVID-19 patients are admitted is called "red zone" because of its high risk of infection. Here, it is the place where Li Xiaoli struggles every day and the battlefield where she interprets "speed and passion".

　　Li Xiaoli, from a hospital of the Rocket Army, is petite, with short hair and ear-length. He talks like a bean, walks with a gust of wind, and the secretary has one word: Quick! She said that this was practiced little by little in the army.

　　He has been a soldier for 31 years, engaged in clinical nursing for 26 years, participated in international peacekeeping, carried out military tasks such as earthquake relief and debris flow rescue, and seen too many "moments of life and death". Li Xiaoli knows more clearly: "Saving people is like fighting, winning and losing every second, and we will have an extra chance of winning treatment."

　　Speed is life, and treatment is war! Li Xiaoli experienced "the speed of life and death" again and again after the war.

　　One morning, when Li Xiaoli made rounds, she found that 85-year-old Uncle Zheng’s eyes were dull, but his vital signs were basically stable, so she told the nurses on duty to pay more attention. As expected, uncle Zheng suddenly had an acute attack of complications at dinner, and his blood potassium was reduced to half of normal people, and his blood oxygen saturation dropped rapidly to 56%. Li Xiaoli immediately implemented first aid according to the doctor’s advice: intravenous potassium supplementation, high-flow oxygen inhalation, and informed the intensive care unit to prepare for intubation treatment.

　　A series of orderly treatment operations dragged Grandpa Zheng back from the brink of death. Uncle Zheng’s son, who was also in the same room for treatment, witnessed this thrilling scene and was so excited that he didn’t know what to say, just thanked him assiduously.

　　"As a nurse, it is not as simple as taking temperature, measuring blood pressure, giving medicine by injection, but having the ability to tug-of-war with death at a critical time." Li Xiaoli said.

　　Li Xiaoli’s father is a veteran who participated in the War to Resist US Aggression and Aid Korea. When she left home to serve as a soldier, she gave her a sentence: "A real warrior should be excited when he goes to the battlefield, so that he can win the battle." Over the years, her father’s "spiritual mantle" has been well passed down on her.

　　Before supporting Hubei this time, although Li Xiaoli had already reported her retirement, she still led nurses in Corey to submit the application form collectively. In Wuhan, she served as the head nurse of 14 infectious diseases departments, which is the oldest among the general nurses. Qiao Huixia, the nurse in charge, has worked with Li Xiaoli for 13 years, and her impression is: "As soon as you put on protective clothing, it is like being fully charged with electricity, and you will have endless energy when you put into work."

　　At the nurses’ station, there is a small "supervision column", in which different notes are posted every day. This is what Li Xiaoli lists the problems and shortcomings that existed that day after rounds, and the next day, he will "write off the accounts" item by item.

　　During the interview, Li Xiaoli picked up a piece of paper with 12 "tips" written on it: there are missing items in the first admission evaluation, the date of opening the bottle of hand disinfectant is not filled in, and the 62-bed deep vein catheterization needs key monitoring & HELIP; &hellip; Li Xiaoli check one by one, and began to write down the day’s "list of questions". She said: "Don’t look at the small problem, it’s not good for the metropolis &lsquo; A hole with a big needle tip blows a big wind &rsquo; 。”

　　During the interview, the reporter found a phenomenon that nurses never called the bed number when they entered the ward, but called grandparents, uncles and aunts, and the patients smiled. Nurse Qian Qian said that this "special regulation" in Li Xiaoli has been adhered to for more than 10 years.

　　Grandma Wang, a 92-year-old patient in Li Xiaoli, said a few words to her before leaving the hospital. As soon as I entered the ward, I found grandma Wang sitting by the bed waiting for her: "Daughter, I was discharged from the hospital today, and the old woman wants to see you."

　　Guangming Daily (March 27, 2020, 04 edition)

　　By the end of October, 244 films were put on record in Shanghai in 2018, accounting for about 10% of the country; After 70 films, more than 20 "Shanghai productions" entered the cinema, and the annual cumulative box office has exceeded 10 billion yuan. In other words, compared with 41 films produced in Shanghai in 2017, it won a box office of 4.96 billion yuan. The number of films produced this year has increased by 70%, and the box office has more than doubled. What’s more gratifying is that Dying to Survive’s "The Warriors", The Island’s "Animal World" and "Mountain Woman" and other films have diverse themes, concern for reality and outstanding reputation, which not only get good feedback in the market, but also make innovations in artistic creation.

　　Pay attention to reality

　　This summer, Muye Wen, a 34-year-old young director, with the help of Ning Hao and Xú Zhēng, surprised the audience and the market with his first feature film, Dying to Survive. The story of this civilian hero was humorous in the first half and touching in the second half. The film faced the struggle and courage of life test with all kinds of grassroots and little people, and let the audience see the times, goodwill and hope. In the end, Dying to Survive became the box office champion in the summer of 2018 with a box office of 3.099 billion yuan, and it was also the fifth film with a box office of over 3 billion yuan in the mainland market. But what is more worthy of applause than the box office figures is the film’s bold breakthrough in domestic genre films, which shows the light of human nature and social progress through realistic brushstrokes under the tone of humor and joy. Not relying on the so-called big IP, even the director himself is a brand-new name for the market, but Xú Zhēng and the "special fund for promoting the development of Shanghai films" that he intervened in the script stage, and all the audience who bought tickets to support it, valued Dying to Survive’s sincere care for reality.

　　encourge original creations

　　In the summer of 2018, there is also a directorial debut that has to be mentioned. Although there are still many problems in The Island’s special effects production and rhythm processing, this film is undoubtedly ambitious and courageous. The island is closed, everyone survives, the carnival feast and the good and evil of human nature. Bo Huang leads everyone to discuss topics such as fairness, competition, cooperation, rules and human nature in a unique carnival world. This film has also been strongly supported by the "Special Fund for Promoting the Development of Shanghai Films", which is behind the continuous optimization of the film and television industry support mechanism in Shanghai, especially the strong support for the creation, production and distribution of high-quality films.

　　The National Day box office champion "Wushuang" also came from Shanghai. When the ceiling of the police action film was within reach, when Hollywood exhausted all kinds of tricks such as street parkour, fast car racing, fierce fighting, tragic explosion, naked melee, etc., "Wushuang" succeeded in finding another way. It can almost be said that the film relied on the continuous reversal of the plot to win, and the director and screenwriter Zhuang Wenqiang successfully kept the suspense until the last second. The meaning of the film title "Wushuang" until,

　　Various themes

　　In fact, "Produced in Shanghai" not only leads the summer and National Day files at the box office, but also creates a number of excellent works with a unified value connotation and artistic character with rich levels and diverse trends, which broadens the narrative boundary of China films. For example, this year’s opening blockbuster "Animal World" of Shanghai International Film Festival was adapted from Japanese comic book "Gambling Silent Record", which transformed the closed world in the comic book into a film language. The film’s special effects level was not lost to Hollywood blockbusters at all, and the fantasy world in Zheng Kaisi’s mind was perfectly presented on the screen, and the alternating collision between reality and fantasy was also amazing. For example, in the past October, it almost won the most influential drama award in the country, and the realistic Shanghai drama "The Woman Who Picks the Mountain" which almost traveled all over the north and south of China was successfully "picked" on the big screen. Different from the traditional drama film, the woman who picks the mountain fully respects the original stage, keeps the classic paragraphs and aria of the drama performance as much as possible, and inserts them into the whole creative process of the work in the form of documentary. For example, after 30 years, the original team will be assembled, so that the traditional Beijing opera art will glow with new vitality in new ideas and new technologies. The 3D panoramic sound Beijing opera movie "Cao Cao and Yang Xiu"; For example, The Adventure of Avanti, which activates the classic IP, Da Li Xiao Li and Lao Li, which are re-dubbed in Shanghai, and Brave Past, which is produced at a low cost by looking back on the youth of a generation; For example, director Jia Zhangke’s work &hellip, which was shortlisted for the main competition unit in Cannes again;&hellip; It can be said that "Produced in Shanghai" is based on cultural heritage and genre creation, and its film creation is increasingly market-oriented, with perfect structure and diverse themes.

　　Chief reporter Sun Jiayin