Counterfeit Nezha is flooding, who moved the cheese of movie derivatives? | Investigation

Special feature of 1905 film network The original may be late, but the shanzhai is not absent.

 

Since the opening of "Lotus Root Cake" CP, (hereinafter referred to as "Nezha") has swept all box office records of animated films in the domestic market. This treasure boy is now among the top ten clubs in the box office of domestic film history with a value of 2.6 billion.

 

Going out of the circle is like a double-edged sword, and the troubles of the teenager "Nezha" follow. In the pre-sale and crowdfunding stage of authorized derivatives, the surrounding areas of the cottage have already landed on the market.


Taobao searches for "Nezha", and T-shirts are flooding.


In this regard, Light Film recently answered questions from investors on the interactive platform, saying that the company has a high proportion of investment in the film Ne Zha, and the company enjoys the copyright of the film and the exclusive right to develop film derivatives and attract investment. The company attaches great importance to copyright protection, has fully implemented the management of copyright assets, and used legal and technical means to crack down on infringement and piracy and safeguard the rights and interests of copyright assets.


Film Light Film released a copyright statement letter.


At this time, in a garment printing factory somewhere in Zhejiang, a batch of T-shirts suspected of containing Nezha’s head without authorization have begun to produce "big goods" (in jargon, it means to start mass production).


T-shirts with Nezha’s head have been mass-produced


During the reporter’s investigation, it was found that such garment and mobile phone case processing factories would not screen whether the entrusted producers owned the copyright of the pictures. Sometimes, in order to make a deal, they will take the initiative to help customers find pictures.


The troubles of the teenager "Nezha"


At first, the people in Chentangguan were biased against Nezha, and so many people thought that the box office of animated films had a fixed ceiling. After entering the top ten box office of domestic film history, secular prejudice began to be broken by reality. From studying medicine and crossing the border by self-study to animation production industry, director jiaozi’s career experience is also a process of breaking stereotypes. 


Ne Zha director jiaozi.

 

"Unless you have a box office, you can prove that others like your work, and you can move the surrounding area. You can’t cross the box office and say the surrounding area." In an exclusive interview with 1905 Film Network, director jiaozi defined the relationship between works and peripheral derivatives.


Six months ago, the birth process of derivatives directed by Frant Gwo was the best proof.


There are many kinds of derivatives in The Wandering Earth.

 

Now that Nezha is on fire, the production of peripheral derivatives has started.


In the process of collecting relevant information, Xiao Dianjun found that two companies were approved by the film official micro-seal, a Taobao shop named "Miaowu Shop" and a company named "Guagua Production". The former is in pre-sale and the latter is crowdfunding.


Taobao shop "Miaowu Shop" is being pre-sold.


"The current confirmation of cooperation is like this." Zheng Hongwei, a staff member of Light Media, acknowledged this. At the same time, he also said that for the sale of unauthorized products, the company has a special copyright owner and is working on this matter.


According to public data, the sales volume of pre-sale peripheral T-shirts in August has exceeded 8,500, and the amount of crowdfunding derivatives has reached 1,585,500, far exceeding the original target amount of 30,000. Outside the box office, fans use real money to express their love for "Ouba".


The crowdfunding amount has far exceeded the target.

 

At the same time, the spot products around the cottage have been released.


A clothing printing factory said that as long as the pattern and clothing size are selected, mass production can be realized within one day, but only if the production quantity is at least 200 sets. Another manufacturer engaged in mobile phone case processing said that it can help find relevant pictures from the Internet. In this process, the two never asked about the copyright of pictures.

 

"Nezha should be a film and television work, which is protected by the Copyright Law. If the copyright owner takes Nezha’s pattern design to apply for a trademark, the pattern will also be protected by the Trademark Law." Li Lei, who graduated from a university of political science and law, said so.


In her opinion,Pirated peripheral developers who produce and sell unauthorized products violate the Copyright Law and infringe the copyright owner’s right of reproduction and distribution, should stop the infringement and compensate the copyright owner for the losses.


The creator may spend many months trying to pirate a picture.


It is understood that there are 100 versions of Nezha Design, which are jointly participated by many outstanding designers. It took more than a year to finalize the current version. The damage of unauthorized surroundings to a film and television IP goes far beyond the economic scope.


One of the manuscripts of Nezha’s image design exposed by the film


Who moved the "cheese" in the genuine derivatives market?


Nezha, a teenager, had the same troubles as Hu Ba.

 

As the ticket winner in the summer of 2015 and even the whole year, it became the first domestic film with a box office of over 2 billion. As an important character in the film, the image of "Hu Ba" is deeply loved by the audience, with high popularity and market value. At that time, unauthorized "Hu Ba" derivatives flooded the market.


 Around the "Hu Ba" cottage exposed by netizens.

 

Why is this phenomenon repeated?The low cost of violating the law and the high cost of safeguarding rights are two recognized reasons in the industry.

 

It is generally not illegal for consumers who know that it is pirated and still buy it, but only use and appreciate it themselves. However, if it is disseminated, developed and used for commercial purposes, it will be infringing. Sun Yueyue, who worked as a legal adviser in a law firm in Kunshan, said so.

 

For pirated manufacturers, peripheral derivatives, such as T-shirts, mobile phone cases and charging treasures, have low technical requirements and low cost of dissemination and reproduction. Even if it is punished, it is usually destroyed or fined.

 

"At present, the production of authorized derivatives in China is basically based on OEM, that is, the name or photo pattern of the film is engraved on the original model of the manufacturer, such as lettering on charging treasure and T-shirt. Basically, it will not be specially designed for derivatives, but there are also small objects such as USB flash drives that will be combined with movie elements and designed to be more fun. " The media director of a film marketing company said that this is also the reason why there are thousands of people in the form of domestic derivatives.


Nezha authorized T-shirt printing exhibition

 

The high cost of safeguarding rights is because it is difficult for the obligee to find evidence of infringement of others, for example, the sales channels are complicated, or many sales are completed through the Internet, so it is difficult to obtain evidence.

 

In addition, in people’s traditional impression, price has a great influence on consumers’ decision whether to buy genuine derivatives. In the survey of Xiao Dianjun, it was found that the proportion of price factors was lower among the people who mainly bought after 1990.

 

When most consumers buy derivatives such as movies, they first pay attention to whether the products are officially authorized, and those authorized are more collectible. In terms of product quality, the official production is usually more sophisticated, with better texture and higher degree of reduction.


Authorized water bottle

 

"If you can’t afford genuine products, you won’t buy pirated products. Some pirated products are really inferior." Xu Ziqi (pseudonym), a 15-year-old middle school student, has a firm tone. Although his spending power is limited, he will occasionally buy some genuine animation peripheral products.

 

Some netizens suggested that the products around Guoman and movies can be offered at different price points to choose from. "For example, according to its complexity and rarity, hand-made shops in Japan have different pricing, so fans can also choose suitable collectibles according to their own economic situation."


In addition, the creativity of derivatives has also become one of the important factors for consumers to buy products. This is consistent with the personality portrait of the whole crowd who pursued individuality and dared to express themselves after 1990.


The normal production of domestic film derivatives: first out of the circle, then production


From "monster hunt 1" to "The Wandering Earth" and "Nezha", domestic film derivatives are usually made after the film is released.

 

Jiang Zhiqiang, the first producer of monster hunt, said in an interview with the media that "I didn’t pay attention to derivatives before, but now I regret it, and I will definitely pay attention to this matter in the future." However, similar incidents are still being staged.


Monster hunt authorized the doll.


The fundamental reason lies in the instability of the quality of film and television works and the unpredictability of market reaction. According to the conventional process, the development of derivatives has been started before the film is completed, even at the stage of script development. The sales performance of most derivatives is directly proportional to the popularity of the film.

 

Before the film was released, there were many uncertainties in the market. If the peripheral products are developed and distributed at this time, the potential business risks are huge. In order to avoid risks to the greatest extent, most copyright owners choose to say it after screening.

 

Fu Xiaoran, the general manager of Alibaba Fish Market, a domestic derivative head production company, believes that it is ideal and perfect to enter the development stage of derivatives half a year before the film is released, because all good derivative products need a development cycle of about half a year, so that when they are in stock, they can catch up with the popularity of film release, jointly promote brands and promote sales.


Ne Zha derivative service presentation

 

However, she also admitted that due to the high uncertainty of the film, many popular films after the release did not have derivative development in the early stage, which led to temporary follow-up authorization, which was unfavorable to both the merchants and the film copyright parties.

 

"At that time, the surrounding area was very popular, and the reservation volume was very high, but the production cycle was long and the customer waited for a long time. There seems to be no continuous production of peripheral products now. I think this should be used as a long-term marketing, not just during the movie fire. " Chen Tiantian (a pseudonym), a graduate student studying at China Communication University, recalled.


"The Return of the Great Sage" is officially done.

 

As a fast-moving consumer product, movies lack lasting influence compared with comics that can be serialized for decades at the longest. The surroundings built on the works naturally have the worry of being "out of breath". As the popularity of the film fades, it is reasonable to update the product in the later stage.

 

Relatively speaking, animated films, costume fantasy and sci-fi works have more potential in derivative development. "However, the premise of these is that movies are explosions, and it is more difficult for real-life urban dramas." Fu Xiaoran stressed.

 

After monster hunt and The Return of the Great Sage, Big Fish Begonia, Begonia and other films have begun to lay out derivatives business in advance. According to the Securities Daily, before the release of "Catch the Demon 2" in 2018, the legally authorized Aojieer Hu Ba plush doll sold nearly 200,000 pieces on Taobao platform, with a sales volume of nearly 4 million yuan.


Aojieer Hu Ba plush doll

 

On the whole, the content quality of the film itself is the best spokesperson for related derivatives. First out of the circle, then production, is the mainstream choice for the production of mainland film derivatives.


Waist derivatives production companies are scarce.


"I don’t know."

 

In the process of film derivatives investigation, faced with Xiao Dianjun’s request to recommend several contacts of domestic regular derivatives production companies, many friends answered highly similar questions. Waist derivatives production companies are scarce or the industry is normal.

 

After many twists and turns, I finally contacted Wang Yangyang, co-founder of Chuangfeng Media. According to its introduction, the company was established in 2014, mainly providing a complete set of derivative solutions for the entertainment industry. The company has served more than 100 cinema film projects.


Baidu Encyclopedia Entry of Chuangfeng Media

 

At the beginning, because of the feelings and expectations of the film derivatives industry, the company is now expanding its short video marketing business. "Derivatives are oriented to the C-end development direction, development cycle and marketing cooperation, which leads to the market not being fully opened; Because of the big market environment, the customized promotional products have changed a lot in the promotional budget. " After doing film derivatives for many years, Wang Yangyang is so impressed.

 

As we all know, the well-known derivatives production companies in the industry include Ali Fish and Entertainment Cat.


The former once launched movie derivatives such as The Wandering Earth Planetary Engine Model and Carrier Vehicle Model, which were jointly created by Saffan Science Fiction Space and China Film Marketing, on its own crowdfunding platform, while the latter was independently responsible for the derivative development of The Return of the Great Sage.


The Wandering Earth planetary engine model launched by Ali Entertainment on crowdfunding platform.


In addition, if you don’t have a deep understanding of this industry, it is difficult to name other companies. 


After the accumulation of time and skills, in 2019, domestic science fiction films and animated films reached unprecedented peaks respectively. Although there are some problems in the film and animation derivatives industry with huge potential market, its future development is full of imagination.


(Intern Nan Zhou also contributed to this article)


Chongqing: Building a New Trinity Pattern Guided by Big Data Intelligentization

  When you come to the mountain city of Chongqing, people will always feel that it is not easy for Chongqing people, generation after generation, to create a city in the cramped world.
 
  Since the founding of New China, Chongqing has been seizing opportunities to promote development from the "third-line construction" to the reform and opening up. Jiangbei mouth Financial Center used to be just a dilapidated low-rise bungalow, and before the development of Liangjiang New District, a national new district, it was just a piece of farmland.
 
  Entering a new era, the horn of promoting the development of the western region and forming a new pattern has sounded. Chongqing, guided by the intelligentization of big data, will build a new trinity pattern of intelligent industry, intelligent manufacturing and intelligent application, and unswervingly promote high-quality development, which will surely play a supporting role in promoting the development of the western region in the new era.
 
  Intelligent industry
 
  From lagging behind to running and leading.
 
  Networked cars accelerate industrialization
 
  The car was driving at a constant speed, but the cab was empty. About 10 meters in front of the car, a cleaner drove a slow sweeper, in no hurry.
 
  "Our intelligent networked car is very safe, and the cleaning workers know its ‘ Temper ’ I have long been accustomed to it. " Looking at this scene, Li Yusheng, deputy general manager of Changan Automobile Intelligent Research Institute, had a smile in his eyes.
 
  More than 30 years ago, in the eyes of Li Yusheng, who just worked, he was more confused. In 1982, he was assigned to work in the automobile team. The only domestic car in the team is the Jiefang truck, and the engine still uses the technology of the 1940s. At that time, domestic cars were synonymous with low-end, low-quality and low-price.
 
  "It has been trapped in the low-end market. When will domestic cars grow?" Ten years ago, when Li Yusheng came to Changan Automobile, he proposed that intelligent networking should be the direction of China automobile’s leapfrog development.
 
  Immerse yourself in scientific research for 10 years. Now, Li Yusheng’s team has conquered more than 100 core technologies, developed the application functions of 16 typical scenarios such as intersection collision warning, and achieved mass production of more than 70 smart products. "In 2016, we completed the 2000-kilometer driverless test and set a Guinness record for 55 self-driving cars at the end of last year." Li Yusheng said that the technology of intelligent networked cars has gradually improved. It is expected that in 2025, completely driverless cars will be mass-produced.
 
  "We have transformed from a traditional automobile manufacturing company to a smart travel technology company." Within Chang ‘an, the data of multiple departments are operated in a unified way, and all departments find and solve problems through data analysis. In the past two years, more than 100 problems have been discovered. After being solved by big data analysis, the related efficiency has increased by 30%.
 
  "Through the Internet of Vehicles, we get big data and form customer group portraits on the basis of protecting personal privacy. Every month, we will form an operation report of user big data. " Li Yusheng said, for example, if some automobile functions are used frequently, the investment in R&D resources will increase accordingly. If the owners of each car have different travel habits, they can provide products and services in a targeted manner.
 
  Not only Chang ‘an, Xiaokang, SAIC Hongyan and many other Chongqing car companies are also developing intelligent networked cars. According to reports, by 2022, the output of Chongqing intelligent networked vehicles will reach 1.2 million.
 
  smart manufacturing
 
  From hammer welding to unmanned operation
 
  The workshop is full of robots.
 
  For a long time after the founding of New China, Chongqing was the national heavy industry base. After the reform and opening up, spring factory, electroplating factory and auto parts factory … … A large number of private enterprises came into being.
 
  "It’s dark, greasy, and the hammer knocks on the welding." Speaking of factories, many Chongqing people wave their hands. However, the change of the times brought by Industry 4.0 is changing people’s stereotype of the factory floor. At present, Chongqing is promoting the intelligent transformation of 5,000 enterprises and starting to build 50 smart factories.
 
  Mengxun Electronic Technology Co., Ltd. is located in Nan ‘an District, Chongqing. On the production line, the inspection robot checks the pass, the qualified products pass directly, and the defective products are ejected one by one. Within 30 seconds, intelligent inspection will complete the inspection of a production line.
 
  Intelligent storage can be realized in the material room, and one person can operate two devices, which can complete the workload of more than 10 people before.
 
  Click on the big data system, and a series of information such as order status, inspection status, production progress, and qualified rate can be seen at a glance, and can be traced back at any time. Production data is generated in real time, and managers are aware of the factory situation.
 
  In Liangjiang New District, smart factories also have models. Chongqing’s well-off industry, which started with a small workshop to produce springs, has built a new energy smart factory in Jin Kang.
 
  "After five times of stamping, these steel plates are the side plates of a car body." Zhang Zhengping, CEO of Chongqing Jin Kang Sailisi Automobile Co., Ltd., said that the six-axis robot with a height of more than 3 meters grabbed the steel plate and put it on the assembly line, and the whole process did not need manual work.
 
  At the outlet of the assembly line at the other end, the complete body side plates are output in turn, and the robot arm neatly puts them on the unmanned transport vehicle. Once the stacking is completed, the unmanned transport vehicle will be transported along the prescribed route. Workers only need to stand in front of the display screen with a walkie-talkie to monitor whether the relevant data is normal.
 
  In the welding workshop, workers no longer carry heavy welding guns and wear thick protective clothing. There are more than 300 robots on this production line, and the workload is equivalent to 700&mdash in traditional factories; 900 professional welder.
 
  "Electric welding is very professional. In the past, I had to rely on the experience of Lao shifu to judge whether it was virtual welding or whether the solder was insufficient. Now, the voltage and current of electric welding can be digitally monitored. " Zhang Zhengping said.
 
  "The digital production of smart factories, reducing manpower is only one aspect. The most important thing is that machine production can standardize product quality. In this way, once there are good processes and standards, they can be quickly realized in smart factories. " Zhang Zhengping said.
 
  Intelligent application
 
  From running off your legs to taking orders online
 
  A net to handle production, supply and marketing
 
  Roman, the purchasing director of Spask Cement Plant in Russia, is a little anxious. At the end of last year, the fan in the factory had to be replaced immediately because of the aging equipment. However, when Roman contacted the original factory in Europe, the other party was not interested in such a small list. Helpless, Roman can only post the demand online. Soon, the staff of the Russian-speaking area of Chongqing Linggongyun Industrial E-commerce Platform contacted him, suggesting to choose China manufacturers.
 
  After Roman’s demand was input into the big data computing pool of Linggong Cloud E-commerce, the platform recommended relevant production enterprises in China, and also gave the enterprise registration information, credit history in recent three years, factory product quality certification, scale strength and other survey information, and issued a risk assessment report. Roman was relieved to see Chongqing General Industrial Group, the best recommended platform, and also received the recommendation of another cement plant under construction in Russia. On March 29th, Roman placed an order and made a deal.
 
  "On the one hand, there are more than 10 co-constructions ‘ Belt and Road ’ On the other hand, there are more than 20,000 domestic industrial manufacturing and service enterprises and more than 50,000 kinds of industrial equipment products. Our platform allows them to accurately dock through big data algorithms. " Yu Yao, chairman of Chongqing Linggongyun E-Commerce Co., Ltd. said.
 
  Yu Yao recalled that when he first worked, most domestic industrial equipment still relied on imports from Europe and the United States, and domestic industrial products were simply unable to compete. Later, domestic industrial products began to go overseas and had a certain market share. In recent years, the quality and category of domestic industrial products have reached a great level, but "the fragrance of wine is also afraid of the depth of the alley."
 
  "Going out is too difficult for SMEs." Yu Yao said with emotion that to open a channel abroad, to set up an office, you have to visit customers everywhere. It takes a lot of investment and a long period, so it is impossible for small and medium-sized enterprises to bear such a big cost. And if you find a middleman, the middleman can’t provide after-sales service.
 
  Now, through the matching of big data platforms, many foreign enterprises that need to customize non-standard parts have found their own suppliers in China. "From high-end lathes and mechanical and electrical products to a roll of adhesive tape and a filter screen. There are standard parts and customized parts. There is a need in overseas markets, and our China industry can basically provide it. " Yu Wei said.
 
  In Chongqing, an intelligent application platform similar to the leading cloud e-commerce is growing rapidly: Yuncong technology’s "face recognition" technology has been applied in airports, security and other fields, Pig Bajie Network has become the leading talent sharing platform in China, Bora Network provides big data analysis services for more than 300 Fortune 500 companies, and Yucun Technology effectively reduces the financing cost of SMEs through big data financial risk control technology & HELIP; … (People’s Daily reporter Wang Bin came to Jiang Yunlong)

Chery Group’s sales in September hit three "historical highs"

(Reporter Zhao Dandan) The reporter recently learned from Chery Holding Group that in September, Chery Group sold 244,534 vehicles, up 28.6% year-on-year. In the first three quarters, the cumulative sales volume of Chery Group was 1,752,793 vehicles, with a year-on-year growth rate of 39.9%, which was 93% of the annual sales volume in 2023.

Chery exported 109,048 vehicles in September, up 20.6% year-on-year; 58,941 new energy vehicles, up 183.4% year-on-year. Monthly sales exceeded 240,000 vehicles, monthly exports exceeded 100,000 vehicles, and monthly new energy exceeded 50,000 vehicles, creating three "historical highs" since Chery was founded 27 years ago.

In the first three quarters, Chery Group has continuously become the only automobile enterprise in the whole industry to achieve "double growth" in new energy and fuel vehicle tracks and "double growth" in domestic and overseas tracks, and the sales of "four tracks" have all set new records and entered the fast lane of "quantity and quality". Among them, the sales volume of new energy was 331,788 vehicles, up 186.4% year-on-year; The sales volume of fuel vehicles was 1,421,005, a year-on-year increase of 24.9%; 829,353 vehicles were exported, a year-on-year increase of 24.5%; Domestic sales reached 923,440 vehicles, up 57.2% year-on-year.

Among the four major passenger car brands, Chery brand sold 151,051 vehicles in September, and accumulated sales of 1,113,541 vehicles from January to September, up 33.1% year-on-year; Xingtu brand sold 15,717 vehicles in September, with a cumulative sales volume of 95,946 vehicles from January to September, up 18.1% year-on-year; Jietu brand sold 60,226 vehicles in September, with a cumulative sales volume of 376,672 vehicles from January to September, up 94.1% year-on-year; The first product of iCAR brand went on the market for 7 months and sold 5180 vehicles in September. Since the beginning of this year, the cumulative sales volume has reached 42,798 vehicles.

Chery adheres to the global business philosophy of "In somewhere, For somewhere", and is committed to being an overseas local "fertilizer" and a global corporate citizen. Since the beginning of this year, it has added two new "milestones" in its globalization development: Chery Group entered the Fortune Global 500 for the first time, ranking 385th; The Group has accumulated more than 14.9 million global users, of which overseas users have exceeded the 4.1 million mark, making it the first China brand with overseas sales exceeding 4 million.

Changan’s second generation Yidong was listed on March 27th.

According to the official report of Chang ‘an, the second generation of Chang ‘an Yidong was officially listed on March 27th, 2018, with the pre-sale price of 80,000-110,000.

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In appearance, the front face of the new car is very similar to that of Ruicheng CC. The large-area front air intake grille with sharp headlights also brings high recognition. The overall lines are very smooth and stretched, with a good fashion atmosphere. This style front face will also become the future family-style design language of Changan’s products. The tail shape is also rich in layers, and the duck-tail spoiler, with black decorative pieces and chrome trim around the back, is very sporty.

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In terms of size, the length/width/height of the new car is 4710×1820×1490mm (including shark fin antenna 1505mm), and the wheelbase is 2700mm, which is 90mm and 40mm higher than the current model in terms of length and wheelbase respectively, which is basically the same as the direct competitor-Emgrand GL.

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The interior part also adopts brand-new family modeling elements, the lines of the center console are smooth, and the overall design style is quite similar to that of Ruicheng CC released earlier. The new Yidong interior adopts a two-color design, with a large area of silver decorative board, black piano paint decorative board and soft material with imitation stitching design, which has a good texture as a whole. In addition, the new car is equipped with a 10.25-inch LCD screen with a high-definition resolution of 1920*720, which integrates Changan inCall 3.0 intelligent car interconnection system, and has the functions of reversing images and monitoring the right blind spot.

In terms of power, the new car only provided a 1.6L naturally aspirated engine code-named JL478QEN, with in-cylinder direct injection technology, with a maximum power of 128 HP, and the parameters are consistent with the current models. In the transmission system, two different gearboxes, 5-speed manual and 6-speed automatic, are matched with the engine.

Can an airplane fly safely with a broken windshield? Senior captain dispels doubts

  Yesterday, there was moderate rain in the whole city, with heavy rainfall in the south and east, and heavy rain in some places. From 22: 00 on May 25 to 15: 00 on May 26, the average rainfall in the city was 18.3 mm, and the maximum rainfall occurred in Daxing Yufa, 80.8 mm.

  After the rain, the north wind came, and there will still be about 4 northerly winds and 7 gusts in this city during the day. The temperature will gradually rise from now on, and it will reach about 34℃ again at the weekend.

  China Southern Airlines reported yesterday that yesterday morning, due to the thunderstorm weather in Beijing, the CZ3101 Guangzhou-Beijing flight of China Southern Airlines was hit by hail and its windshield broke. The crew was disposed of according to the manual procedures, and the plane landed safely at Beijing Capital Airport at 11: 48 am, and the crew on board were safe. According to public information, the Airbus A380 was flying the flight.

  Encountered several violent bumps and cracks on the outside of the windshield.

  From the photos taken by netizens circulating on the Internet, it can be seen that the paint on the nose of the plane is obviously damaged, the external radome is damaged, and the windshield is seriously broken.

  In the recording of a conversation between the crew of flight CZ3101 and the Beijing Tower to confirm the situation on board, the crew said, "You can see that there is a crack outside the windshield."

  The Beijing Youth Daily reporter learned from an on-board passenger that when the plane entered the landing stage, it suffered several violent bumps. "There were three or four sections, each of which was tens of seconds. The bumps were much more serious than those I experienced before flying. You can see that there are very thick clouds around the plane." As can be seen from the photos taken after the passenger got off the plane, the paint on the nose of the plane was obviously damaged.

  Another passenger recalled that when the plane landed, "it felt like riding a roller coaster. I almost threw up at that time. It was so lucky to land safely."

  Flight safety landing netizens "like" the captain.

  When this incident came out, it triggered a heated discussion among netizens, and many people "liked" the captain. Weibo, the official of China Southern Airlines, said, "The flight was affected by the thunderstorm weather in Beijing. During the landing in Beijing, the plane was hit by hail and the windshield was broken. The crew was disposed of according to the manual procedures. The plane landed safely at Beijing Capital International Airport at 11: 48, and the crew was safe. "

  In an interview with the reporter of Beiqing Daily, China Southern Airlines said that the captain of this flight is He Xianghang, with a flight experience of about 15,000 hours and a technical level of Class C teachers.

  At 08: 35 yesterday, flight CZ3101 took off from Guangzhou Baiyun Airport normally, and approached in the airspace of Beijing Capital Airport at 11: 20. When flying around the clouds in a thunderstorm, it was suddenly hit by hail, which caused the outer layer of the windshield to rupture and affected the pilot’s sight.

  The flight crew was calm in the face of danger, managed cockpit resources efficiently, and handled it in strict accordance with the operating procedures of the company manual. For safety reasons, MAYDAY was immediately announced, and the situation at that time was comprehensively evaluated: first, the aircraft was damaged. Because the A380 windshield is a three-layer structure, only the outer windshield is damaged and the inner layer is intact, which can ensure safe flight. In addition, all systems of the aircraft operate normally and are safe and controllable.

  The second is the weather. Damage to the outer windshield will affect the heating of the windshield, and the aircraft can’t fly in the ice accumulation area. According to the latest weather situation and forecast of the Capital Airport, the crew found that the weather system has basically crossed the border and met the conditions for safe landing. The third is the navigation facilities of the Capital Airport. The Capital Airport has the condition of Class II blind descent, which can improve the safety margin. At the same time, I learned from the cabin that there was no abnormality on the whole. Based on the above situation, the crew shortened the air flight time as much as possible and applied to the controller for priority landing.

  Finally, the plane landed safely at 36R runway of Beijing Capital Airport at 11: 48 yesterday. All the crew members adhere to the eternal theme of flight safety. In the case of damaged windshield, they strictly standardize operations, decisively evaluate and make decisions, land safely in the shortest time, and always regard the safety of passengers’ lives and property as the highest responsibility of pilots.

  Can an airplane fly safely with a broken windshield?

  Chen Jianguo, a senior captain, said in an interview with the reporter of Beiqing Daily that the aircraft radome is made of synthetic materials, not a part of the pressurized fuselage, and the damage may only have an impact on the weather radar, but has little impact on the safe flight of the aircraft.

  Chen Jianguo said that according to the manual of Airbus aircraft, the front windshield of the aircraft has six layers, namely, outer layer, heating coating, interlayer, middle layer, interlayer and inner layer from outside to inside. The outer layer is heated by the heating coating, which mainly plays a protective role. When the plane flies in the air, the outside temperature will be as low as MINUS 60 degrees Celsius, and the heated windshield can effectively maintain a certain strength and toughness. The middle layer and the inner layer are called structural layers. No matter the middle layer or the inner layer, any layer has the ability to bear twice the maximum pressure difference of the aircraft, so as long as there is any glass in the middle or the inner layer, the aircraft is safe.

  Chen Jianguo explained that when the plane’s glass is broken, the pilot can touch it along the crack with a pen or fingernail to see if the inner glass is broken. If the inner glass is broken, it is impossible to estimate whether the middle layer is also broken. It should be lowered immediately to reduce the pressure difference between the inside and outside of the plane, so as to avoid the danger that the plane will deteriorate further and lose the whole windshield, thus losing pressure. If the inner glass is not damaged, the plane is safe and can continue to fly safely because the inner glass can bear at least twice the maximum pressure difference.

  Text/reporter Yan Lishuang Qu Chang

BMW’s brand-new pure electric i4 was launched at Guangzhou Auto Show, and the price of eDrive40 was 469,900 yuan.

On November 15th, BMW China announced the launch of a brand-new pure electric BMW i4 sedan. As a mid-term modified model, the new car has been mainly adjusted in appearance and interior. The new BMW i4 continues the design style of the current model, with vertical double arrow LED daytime running lights on the front face, and the light source arrangement in the headlight group has changed. In the rear part, the new BMW i4 will use a newly designed laser taillight, which was first used on the BMW M4 CSL high-performance model, and has multiple L-shaped decorative lines crossed and combined, showing a certain three-dimensional effect.

In terms of interior, the new BMW i4 continues the curved dual-screen layout of the current model, consisting of a 12.3-inch digital instrument and a 14.9-inch infotainment screen, matching the BMW iDrive 8.5 operating system and supporting the interconnection of Apple CarPlay mobile phones. The functions of air conditioning temperature/air volume, seat and steering wheel heating of new cars can be controlled by display screen or voice. Ambient lights are added at the air outlet of the air conditioner under the central control panel, and the vehicle also uses a new style of flat-bottomed three-spoke steering wheel and a new color matching structure seat. The suggested retail price of eDrive35 and eDrive40 of the new pure electric BMW i4 sedan is 429,900 yuan and 469,900 yuan respectively.

Biden signed an executive order to promote competition in various industries in the United States

  US President Biden signed an executive order on July 9 local time to promote competition in various industries in the United States. This bill provides guidance and restrictive measures for anti-competitive practices in science and technology, medical care and other fields, and at the same time aims to increase workers’ income and provide protection for consumers.

  This comprehensive order issued 72 actions and suggestions for the labor market, agricultural market, health care market (including prescription drugs, hospital merger and insurance), transportation, internet, bank and consumer credit system, and scientific and technological innovation market. In a statement issued on the same day, the White House said that due to the lack of competition in the market, rising prices and falling wages, it is estimated that the annual loss of middle-class families in the United States is about 5,000 US dollars. The signing of this order will provide economic support to American families in need, increase the income of American workers, and promote innovation and economic growth in the United States.

  This executive order includes calling on major antitrust agencies — — The Ministry of Justice (DOJ) and the Federal Trade Commission (FTC) vigorously enforce the anti-monopoly law, encourage them to take legal measures to limit the bad monopoly behaviors neglected by the former government, and prohibit unnecessary restrictions on professional licenses. The government will also seek to strengthen anti-monopoly guidance to prevent employers from cooperating by sharing salary information with each other to depress employees’ wages or reduce benefits. The executive order also puts forward several specific measures to protect consumers’ rights and interests in terms of medical care, Internet and transportation, including requiring the Ministry of Communications to formulate and issue clear rules to refund fees when airlines delay their luggage or fail to provide corresponding services according to their advertisements. (CCTV reporter Xu Wei Xu Wei)