The main contents of today’s science and technology innovation board Morning Post are as follows: Huawei has officially released the new M7 series; Us stocksIt fell more than 13%, the biggest one-day drop since March 2002;、、Wait for the company to planShares.

　　[Market trends]

　　Announced the launch of iPhone 15 series mobile phones, and the share price closed down by 1.71%.

　　In the early morning of Beijing time, a new generation of smart phones, iPhone 15 series and smart watches, were released. Among them, the iPhone 15 and Plus are equipped with A16 chips, starting at $799 and $899 respectively, and the iPhone 15 Pro starts at $999. However, during the press conference, the stock price once fell by 2.5% and closed down by 1.71% on the same day.

　　Other products of Apple’s conference include: Apple Watch Series 9 starts at $399 and is equipped with S9 chip; Apple Watch Ultra 2 starts at $799 and introduces an exclusive new dial called Modular Ultra；. AirPods Pro (second generation) equipped with MagSafe charging box (USB-C) will be listed at the price of $249; EarPods headphones (USB-C version) will be accepted for booking today, and the price is $19; Cook said that Apple plans to start shipping AR product Vision Pro early next year.

　　Huawei’s new M7 series was officially released.

　　On the afternoon of September 12th, the launch conference of AITO’s new M7 series was held, and the new M7 series was officially released and delivered. It is understood that AITO’s new M7 is equipped with HUAWEI DATS 2.0, with a comprehensive battery life of 1,300 kilometers, a pure battery life of more than 240 kilometers, a rear-drive version with a fuel consumption of 5.6L per 100 kilometers and a four-wheel drive version with a fuel consumption of 5.8L per 100 kilometers, which is 8% lower than that of an upgraded intelligent extended-range model.

　　The White House:Eight companies voluntarily promised to manage AI risks, including conducting security tests and addingwait for

　　The White House issued a statement on September 12, saying that on the same day, senior government officials such as US Secretary of Commerce Raymond will convene the AI ? ? industry in the White House., announced that eight companies, namely Adobe, Cohere, IBM, Palantir, Salesforce, Scale AI and Stability, promised to take voluntary regulatory measures to manage the risk of AI technology development, including conducting security tests before launch, building a system that puts safety first, and adding content for AI generation.

　　US stocks fell more than 13%, the biggest one-day drop since March 2002.

　　The three major indexes of U.S. stocks collectively closed down, with the Dow down 0.05%, the Nasdaq down 1.04%, the S&P 500 index down 0.57%, and popular technology stocks down more than 13%, the biggest one-day drop since March 2002. Previous financial reports showed that Oracle Bone Inscriptions’s adjusted revenue in the first fiscal quarter met expectations, but the growth rate of cloud revenue was lower than that in the previous fiscal quarter.

　　The first medical examination in ChinaThe open innovation platform was officially launched.

　　Guided by Guangzhou Science and Technology Bureau and Bureau of Industry and Information Technology,Sponsored by Guangdong Industry Association, assisted by Guangzhou Public Computing Center, HuaweiThe 2023 "See the Cup in the Domain" medical examination artificial intelligence developer competition provided by Technology Co., Ltd. ended. At the award ceremony, the artificial intelligence open innovation platform for clinical examination and pathological diagnosis was officially launched. It is the first open innovation platform for artificial intelligence in China medical examination industry, which can meet the one-stop AI research and development needs of developers from data management to application deployment, and has the characteristics of full stack, full process and full scene.

　　People in the industrial chain: More domestic mobile phone manufacturers will support the satellite call function before the end of the year.

　　Following Huawei’s Mate60 Pro, the science and technology innovation board Journal reporter learned from people in the industrial chain that before the end of this year, other domestic mobile phone manufacturers will support the satellite call function in their products one after another. The person familiar with the matter said that there are many original technological breakthroughs in the function of directly connecting domestic mass smartphones to satellites, mainly byCooperate with Huawei in research and development. There are still some technical difficulties in the overall satellite phone, such as antenna miniaturization. In addition, the concurrent communication capacity carried by satellite phone is also limited, which is difficult to compare with the terrestrial cellular communication capacity. Considering that more mobile phone manufacturers will provide terminal access in the future, the number of simultaneous users of satellite calls may increase. The source further said that there is a great demand for smart phones with satellite call function in the market, but it is still limited by production capacity.

　　The board of directors approved the subscription of Arm shares for no more than $100 million.

　　According to official website, on September 12th, an interim board meeting was held, and the important resolutions were as follows: approving to acquire 10% equity of IMS Nanofabrication Global, LLC from Intel Corporation within a limit of 432.8 million US dollars; It is approved to subscribe for ordinary shares of Arm Holdings plc within a limit of not more than US$ 100 million, and the subscription price will be determined according to the final price of the company’s initial public offering.

　　[All aspects of the company]

　　Win a globalCompany supplier nomination

　　Shanghai Enjie, a holding subsidiary, received a supplier nomination letter from a global company and confirmed to be its.Diaphragm supplier. From 2023 to 2031, Shanghai Enjie will supply insulation film products to mainstream vehicles in its production bases in Europe and Asia.

　　: It is planned to purchase about 40.08% equity of Jiangxi Boquan for no more than 100 million yuan.

　　, the company plans to purchase 40.0788% equity of Jiangxi Boquan Chemical Co., Ltd. for no more than RMB 100 million. Jiangxi Boquan is mainly engaged inR&D, production and sales of special chemicals. The company intends to pass this timeTo fill in the key points needed by the company in other key processes of copper surface treatment such as pulse electroplating and hole filling electroplating.Products.

　　Waiting for the company to repurchase shares.

　　The shares to be repurchased are 500 million to 1 billion yuan, and the repurchase price shall not exceed 150 yuan/share.

　　It is planned to buy back 80 million to 150 million yuan of shares, and the repurchase price shall not exceed 135 yuan/share.

　　The shares to be repurchased are 100 million to 200 million yuan, and the repurchase price shall not exceed 220 yuan/share.

　　It is planned to buy back 30 million to 60 million yuan of shares at a price not exceeding 42 yuan per share.

　　: Gun Yoon, chairman and general manager, plans to increase the company’s shares by 5 million yuan to 10 million yuan.

　　Announcement, company holdingGun Yoon, the actual controller, chairman and general manager, based on his confidence in the future development of the company and the recognition of long-term investment value, intends to use his own funds or self-raised funds to pass through Shanghai within 6 months from September 13, 2023.The ways allowed by the exchange system (including but not limited to centralized bidding, continuous bidding and) Increase the company’s shares by an amount of not less than RMB 5 million and not more than RMB 10 million.

　　[frontier of science and technology]

　　Scientists have designed the strongest single atom control system to date.

　　Canadian scientists use lasers to develop the most powerful method known at present to control a single qubit made of the chemical element barium. The ability to control quantum bits reliably is an important basis for realizing future functional quantum computers. The Institute of Quantum Computing (IQC) of the University of Waterloo used a small glass waveguide to separate laser beams and focus them to 4 microns, which is about 4% of the width of human hair. The accuracy and degree of each focused laser beam on its target qubit can be controlled in parallel, which is completely impossible in previous studies.

　　New magnetic materials help to give birth to quantum computers running at room temperature.

　　Quantum computers may completely change the world, but they can only run at extremely low temperatures at present, and it is very expensive to cool computers. The team at the University of Texas at El Paso has developed a new quantum computing material that can work at room temperature and is 100 times more magnetic than pure iron, which is expected to be used to manufacture quantum computers that can work at room temperature. Related papers have been published in the recent Journal of Applied Physics Letters.

　　In July, Gamma Data released the "2019 China Game Industry Semi-annual Report" — — In the first half of the year, the growth rate of China Mobile’s e-sports revenue was far ahead of that of client-side e-sports games, accounting for more than 60%.

　　Earlier, the Leisure Game Market Opportunity Research Report of 2018-2019, also from gamma data, pointed out that mobile leisure game users accounted for 66.4% of the total mobile game users in the past year, but leisure games only accounted for 6.6% of the mobile game market & hellip; …

　　Thanks to the demographic dividend of China and the rapid development of mobile Internet, mobile e-sports has gradually become the main force in the field of e-sports, but mobile leisure games are still a low-lying area with huge room for growth, which seems to mean that "mobile e-sports+leisure" will become an opportunity in the development tide of e-sports and games in China.

　　In the e-sports market, female users surged.

　　In the 2019 Tatan Elite Challenge, which just ended in Qingdao, 12 teams fought for two days, attracting thousands of live audiences and over one million online audiences. It seems that the e-sports event created by a light casual game also has strong box office and market appeal.

　　In fact, the Tatan Cup has been born for four years, and the popularity of "Ball-Ball Battle" is behind it.

　　As a casual game produced by Giant Network, official data show that there are more than 500 million users, 10 million daily activities and 150 million monthly activities, and the gender ratio of players is close to 4 to 6 (35% women and 65% men); In terms of age, 40.08% of the players aged 18 to 24, and 33.07% of the users aged 13 to 17 & hellip; …

　　The rise of "Ball Fight" has indeed caught up with the fast lane of China mobile e-sports development — — It was launched in mid-2015, which is earlier than many popular mobile games, but the precise positioning is probably more worthy of attention.

　　In the e-sports game market, especially on the mobile side, the scale of female users has surged.

　　Public data shows that from 2013 to 2018, the number of female players has increased from less than 80 million to 290 million.In the past, there were high barriers to heavy games, which made light games that focused on "leisure" just needed by the market. Its "popularization", such as relatively simple rules and operation, was not only more suitable for covering young people of all ages, but also met the needs of the rapidly growing group of female players.

　　In fact, not only female players, but also professional players in Tatan Classic, which is a difficult scene to see in other e-sports events.

　　Leisure+animation, the future industrial direction

　　Of course, there is still a long way to go from a popular game to a traditional e-sports event.

　　On the one hand, it benefits from the high stickiness of mobile e-sports users. According to the survey, the proportion of mobile e-sports users playing games every day is as high as 43.1%, and the proportion of playing games every week is also 25.3%, among which the proportion who are willing to watch events online is as high as 67.2%.

　　In addition, industry insiders also analyzed that while the competition of heavy game e-sports is intensifying, leisure e-sports built around light games is expected to become a "single product" in the market. Since 2016, Giant Network has successively launched a series of subdivided events such as BPL Professional League, Tatan Cup Elite Challenge, CEST Campus Challenge and BUC City Challenge, and deeply cultivated leisure e-sports.

　　It is worth mentioning that while maintaining the attributes of the game, leisure e-sports emphasizes the social functions in e-sports games.

　　According to statistics, "Ball Battle" creates a community online through team battles, seasons, leaderboards and other settings. On average, each player has 15+ friends, and the platform generates more than 12 million private messages every day, with a cumulative upload of more than 100 million selfies.

　　In terms of offline events, the Tatan Cup is closer to the carnival, with diverse scenes such as band performances, players meeting, audience interaction with the event presented together.

　　With the increasing social needs of young people, mobile e-sports has become a social product to some extent. According to the 2018 China Leisure Mobile Game Industry Report released by iResearch, 82% of leisure mobile game users said that they need to meet social needs in the game.

　　Producer Wu Meng has also said that social attributes will help game products to extend their life cycle. In fact, for leisure e-sports with weak antagonism, socialization is not only empowerment, but also its lifeline.

　　At present, giant network’s e-sports are actively seeking cross-border and circle-breaking. The previously launched "Journey" series has joined hands with the classic animation "Huluwa" to implant Huluwa elements in e-sports games. At present, the serial comics "Xingyun Brigade" and the virtual idol "Tatan" related to "Ball Fight" are also officially launched … …

　　Judging from the industry and market forecast, leisure, animation and massively multiplayer online e-sports and games still have considerable potential in the future.

　　The Paper reporter Chen Jun

　　Recently, the clothing brand "DSP" short down jacket founded by Joker Xue was notified and publicized by Shanghai State Administration for Market Regulation due to the unqualified filler. As soon as this matter came out, it caused widespread discussion in society. This incident is not only a simple quality problem, but also exposes the lack of responsibility behind the cross-border operation of stars-some stars enjoy the economic benefits brought by the "halo", but ignore the product quality and consumer rights, losing their basic responsibilities and bottom line as merchants.

　　In recent years, with the rejuvenation of the consumer market, it is not uncommon for stars to create their own brands across borders, and various "street brands" are also emerging one after another. The business logic behind it is obvious-stars, as public figures, have a high reputation and a huge fan base. Their "aura" undoubtedly brings huge traffic and attention to the business fields they are involved in, and fans often spend a lot of money out of their love for stars and are willing to pay for them.

　　Consumers believe in stars and love to spend, and stars should give back to consumers with better quality and service. However, in reality, from the clothing industry to the catering industry, star brands often "roll over". Star entrepreneurship should have been a beautiful thing of "two-way trip". Why is it always "opposite"? The reason is that some stars only enjoy the "halo" bonus blindly, but lack the sense of responsibility; Pursue economic benefits blindly and ignore quality problems. However, it must be understood that ordinary businesses still have to bear the responsibility to consumers, let alone stars who eat the "halo" welfare. While playing the signboard of a star, while doing immoral activities, how can what you do not make consumers feel chilling?

　　The market needs industry norms, and stars should take responsibility. This requires them not only to pay attention to commercial interests, but also to the rights and welfare of consumers. In all aspects of production and sales, stars should actively participate in and supervise to ensure the quality and safety of products; When problems arise, stars should be brave enough to take responsibility and take timely measures to solve them, instead of trying to escape or shirk their responsibilities. In short, in cross-border operations, stars should not only be spokesmen of brands, but also be good image shapers of brands, and should have long-term vision and social responsibility. Only by taking a long-term view can we be stable and far-reaching. Focusing on "petty profits" and ignoring the rights and interests of consumers is tantamount to playing with fire and setting ourselves on fire.

　　The unqualified sampling inspection of down jackets in Joker Xue is a wake-up call, reminding the stars that while enjoying the aura, they should also assume their due social responsibilities and obligations. Only by providing consumers with truly valuable products and services can we truly achieve a win-win situation of commercial value and social value.