There are new moves in the copyright strategy of CCTV! Yunting obtained the exclusive right to operate the broadcast frequency live stream of the main station in the car networking system.

  Recently, the General Manager’s Office of the Central Radio and Television General Station officially authorized Yangguang Media Group Co., Ltd. (hereinafter referred to as "Yangguang Media Group") to exclusively operate the broadcast frequency live stream of the General Station in the car networking system. This means that the existing radio frequencies owned, controlled and managed by the main station and the new radio frequencies in the future must be connected to the car-playing service (including live broadcast and delayed listening) through the "cloud listening" car system or through cooperation with Yangguang Media Group.

  "Cloud Listening" is a new national 5G sound media platform launched by the Central Radio and Television General Station (hereinafter referred to as "the General Station") in March 2020. It is the only audio client under the General Station and bears the important mission of the strategic transformation and integration of the General Station’s broadcasting.

  "Cloud Listening" began to lay out intelligent networked automobile business from the beginning of its launch, and jointly developed car networking products with mainstream automobile manufacturers and solution providers to meet the different listening needs of users in travel scenarios.

  "Cloud Listening" leads the industry standard with high-quality content, and promotes the standardization of the mobile audio market. It continues to lay out multi-terminal and full-application scenarios such as mobile phones, cars, tablets and smart wearable devices, and provides users with high-quality sound products and services such as radio stations, audio books and audio programs.

  This exclusive operation authorization will have a far-reaching impact on the standardized development of the intelligent networked automobile industry. In the future, only through the cooperation of "Yunting" or Yangguang Media Group can the live broadcast stream of the main station broadcast frequency be connected to the car networking system of the car brand and the after-loading car networking system developed by the after-loading product company, which is expected to end the situation that the radio station of the car networking system was used indiscriminately in the past and ensure the car owners to enjoy the rights and interests of safe and standardized content services.

  In recent years, the main station has continuously increased its efforts in the protection and management of copyright assets, standardized the copyright market and communication order of the Internet audio-visual industry, and made full use of its own content copyright advantages to support the independent platform to become stronger and bigger. As early as 2019, the General Station issued the "Statement of the Central Radio and Television General Station on Strengthening the Protection of Copyright Assets", which clarified the copyright scope of the General Station, and said that it would strengthen the monitoring and maintenance of its copyright assets, take all effective measures according to law, and resolutely crack down on any infringement of the legitimate rights and interests of the copyright assets of the General Station.

  The person in charge of "Yunting" said that the next step will be to continuously strengthen the platform construction, make full use of, develop and operate the audio content resources of the main station, organically combine copyright protection and operation, extend the audio content value of the main station, and enhance its influence, communication and market value. At the same time, it will give full play to the advantages of the new media platform of the main station with an open and integrated attitude, accelerate the cooperation process with car manufacturers and solution providers, promote the signing cooperation with radio stations all over the country, and provide high-quality broadcast live streaming and audio products and services for car companies and car owners.

After reading the tomb-robbing novel, the man met three accomplices, three were arrested and one surrendered.

  ▲ The suspect Yao Mosai identified the scene.

  In the night, several men came to the cemetery with shovels and crowbars. Some people shoveled, others let out the wind, and others went down to light candles … … Recently, this scene really happened in Dangui Village, Fengyu Town, ziyang, Sichuan.

  On November 27th, the Red Star journalist learned from the Yanjiang Branch of Ziyang Public Security Bureau that Zeng, a native of Ziyang involved in the case, had read the tomb-robbing novel before and met three Anhui men through a QQ group called "Notes on Tomb-robbing in the North School". After knowing each other, they met and stepped on the spot in Dangui Village, and finally jointly pried open an ancient tomb. In the early morning of November 23, after digging out a porcelain pillow, they were stopped by villagers and police on the spot.

  At present, four people have been criminally detained by the police and the case is under further investigation. According to the preliminary appraisal by Yanjiang Cultural Management Institute, the stolen ancient tomb was built in the late Qing Dynasty. The specific age and whether the stolen porcelain pillow is a cultural relic are waiting for further appraisal by the cultural relics department at a higher level.

  ▲ The police investigated on the spot.

  Found:

  The ancestral grave was "loosened"

  The villagers suspected that someone was going to rob the tomb.

  Fengyu Town is located in Yanjiang District, ziyang, bordering Zizhong County, Neijiang City. In Dangui Village, Fengyu Town, the family of villager Han has been multiplied for at least several generations. On the morning of November 22, at the age of 71, he suddenly received a phone call saying that one of his family’s ancestral graves seemed to have been "loosened" recently.

  This ancestral grave of the Han family is located in a bamboo forest, and the linear distance from the nearest house is less than 20 meters. To this end, he rushed to the scene and found that the soil on the tomb had been dug in many places, but the stone on the tomb door had not been opened. "This place is a main road, and no one has seen anyone come during the day." Han suspected that someone was eyeing his ancestral grave, wanted to rob the tomb, and judged that those people would come again.

  Due to the age, the ancestral grave door of the Han family has been buried by mud, leaving only a stone engraved with inscriptions exposed. "People who are not around here may not think it is a tomb." Han also said that he had learned from his grandfather that someone in his family ancestors was a juren in the Qing Dynasty and was buried in this tomb after his death.

  ▲ The suspect Zeng identified the scene.

  Grave robbery:

  Learning novels, lighting candles in the tomb

  Four people ganged up to rob the tomb and were arrested one after another.

  In order not to alarm the grass, on the evening of November 22, Han and the local president and others hid in the citrus forest behind the cemetery in advance to "wait for the rabbit."

  At 10 o’clock that night, Han heard someone walking around the cemetery, but did not see the lights. "We are far apart, and we are not sure how many people there are." Han and others stayed until the early morning of the next day, during which someone’s phone rang. Fearing that the grave robbers would escape early after hearing this, they immediately called the police station to tell them about it.

  "I caught three people at that time." Chen Lin, a policeman from Fengyu Police Station of Yanjiang Branch of Ziyang Public Security Bureau, said that after they arrived at the scene, they arrested three men, one of whom was found by the police while hiding in the ditch. Afterwards, Zeng, who was familiar with the terrain and fled, realized that he could not escape after all and surrendered himself on November 23.

  ▲ The suspect lit a candle in the northwest of the tomb according to the routine in the tomb robbery novel.

  Zeng is a native of Yanjiang, and the other three arrested Yao Mosai, Cong and Yao Mouwei are from Anhui. According to the police, that night, after opening the tomb, the four men studied the bridge in the novel, lit a candle in the tomb, and then stole a porcelain pillow from the tomb. However, the police who arrived soon caught it. In the escape, Yao Mosai broke the porcelain pillow.

  At present, according to the preliminary appraisal by the Cultural Management Institute of Yanjiang District, ziyang, the stolen ancient tomb was built in the late Qing Dynasty. However, the specific age and whether the porcelain pillow is a cultural relic are waiting for further identification by the cultural relics department at a higher level.

  ▲ Porcelain pillow stolen by the suspect from the tomb and broken when fleeing.

  Account:

  After reading tomb-robbing novels, join a group to get to know each other.

  Several people took risks to repay the loan

  Why did three Anhui men get in touch with Zeng of Ziyang Yanjiang?

  According to Zeng’s account, he had joined a QQ group named "Notes on Tomb Robbery in the North School" because he had read the novel of tomb robbery, and posted photos of suspected ancient tombs seen near his home in the group. Soon after, Yao Mosai took the initiative to add Zeng as a friend and said that he was "very interested" and wanted to come to him, promising to let him "take the big head" if he dug up something.

  ▲ The suspects get to know each other in the group of "tomb-robbing novels" and discuss how to commit crimes and divide the spoils.

  After investigation by the police, on November 19th, Yao Mosai invited Yao Mouwei to drive from Anhui to Fengyu Town. After they met and stepped on the spot, they bought shovels, crowbars, flashlights, candles and other tools in the town, and started to work on the evening of November 20th. The four people have a clear division of labor. Zeng is responsible for watching the wind, Yao Mosai is responsible for positioning, and Cong and Yao Mouwei are responsible for mining. However, due to the lack of preparation tools, the four men dug for two consecutive nights and did not pry open the stone on the tomb door. On the evening of November 22, the four men who started for the third time finally pried open the tomb door to carry out the theft, and were arrested one after another.

  When talking about why he took risks, Yao Mosai told the police that several of them were short of money. He also borrowed about 8,000 yuan a month, and it took several thousand yuan to repay the loan from a certain person and Yao Mouwei every month.

  At present, four people have been criminally detained by the police and the case is under further investigation.

  Photo courtesy of Liu Yuntao Red Star journalist Yao Yongzhong police

Water, Clear Shore, Green River, Lake, Beautiful People and Water, Harmony and Happiness, Huizhou Daya Bay, Writing the Answer Sheet of Ecological Civilization with "Water"

  Under the warm sun in winter, the banks of the Danao River are clear and green, and the fish gulls gather together, showing a harmonious and agile natural scene of waterfowl, which is a vivid portrayal of the implementation of ecological priority and green development in Daya Bay Development Zone, Huizhou City.

  In the past ten years, while anchoring the highland goal of the world-class green petrochemical industry to accelerate its growth, Daya Bay Development Zone has delivered a brilliant "answer sheet" for water control: the water quality of four rivers, namely Nanbianzao River, Yanqian River, Baigang River and Xiayong River, has been upgraded from inferior V to excellent III or above, and the black and odorous water bodies have been completely eliminated and "long-term cleaning" has been achieved. The water quality of the national and provincial test sites in the coastal waters has been maintained excellent.

  Born from the sea and prospering towards the sea, Daya Bay Development Zone is drawing the ecological background with the pen of "water" and writing a new chapter of green rise.

  Strengthen top-level design

  Constantly improve the water ecological environment management system

  Standing on the bank of the wetland beach near the mouth of the Danao River in Daya Bay, birds play in groups of three and five for food. From time to time, herons stretch their white posture, tread lightly on the water and spread their wings to fly.

  "In recent years, after environmental improvement in Daya Bay Development Zone, the water quality of the Danao River in the territory has improved significantly, and the surrounding ecological environment has improved significantly. In recent years, more and more herons have come to stop here." Mr. Zhang, a veteran bird-watching enthusiast, said with delight that over the years, more and more rare heron species have appeared frequently, and Daya Bay Development Zone has gradually become a bird-watching resort. Nowadays, the mangrove urban wetland park in Daya Bay and the Bai Shou Bay beach at the mouth of the Tam ‘ao River have become the concentrated areas of bird activities.

  The heron praised the ecological butterfly, reflecting the firm determination of Daya Bay Development Zone to strengthen the top-level design and continuously improve the water ecological environment management system.

  Strengthen organizational leadership. In the process of pushing forward the tough battle of water pollution prevention and control, Daya Bay Development Zone has successively set up the headquarters of the tough battle of pollution prevention and control and the ecological environment protection committee, and the standing committee of the district party committee and the executive meeting of the district management committee regularly listened to reports on the pollution prevention and control work.

  Strengthen planning guidance. By strictly observing the "three lines and one list" (red line of ecological protection, bottom line of environmental quality, online utilization of resources and negative list of environmental access) and introducing high-quality industrial projects, Daya Bay Development Zone can reduce environmental pollution from the source, free up more environmental capacity for the healthy and sustainable development of the region, and achieve a virtuous circle of "promoting the introduction through control and combining control with introduction".

  Strengthen regional linkage. In order to get rid of the "hard bone" of cross-border river regulation, Daya Bay Development Zone actively cooperates with Shenzhen and Huiyang, Huizhou to carry out cross-border river regulation, and builds mechanisms for information channel exchange, monitoring data exchange and environmental law enforcement exchange, laying a solid foundation for breaking administrative regional restrictions and jointly implementing cross-border river basin regulation.

  Strengthen problem orientation. Daya Bay Development Zone adheres to "two-wheel drive" (government governance, enterprise technological transformation), combines normal supervision with special rectification, highlights the comprehensive rectification of key areas, key fields and key industries, and issues and implements the Work Plan for Upgrading and Renovation of Key Water-related Enterprises in Daya Bay District. Sixteen key water-related enterprises in the whole region have completed upgrading and upgrading of sewage treatment facilities on the basis of meeting the discharge standards, and controlled 27 sewage treatment facilities of 24 enterprises in the whole region. Pay close attention to the rectification work of the central ecological environmental protection inspector, and the work is unprecedented.

  Reduce pollution stock

  Continuously improve the quality of water ecological environment

  Clean and clear water flows out of the waterfall mouth, and flows into lush flowers and plants in a blink of an eye, and the flowing water gathers into a rippling lake … On the west side of Shugang Avenue in Daya Bay Development Zone, adhering to the construction concept of "building a sewage treatment plant and giving citizens a park back", Huizhou’s first fully buried sewage treatment plant was built here.

  "After the municipal sewage in the jurisdiction is collected through the pipe network and enters the water purification plant, it goes through physical and biological treatment processes, and finally reaches the surface quasi-IV water standard before being discharged." Li Qizhuang, the person in charge of the third phase of the first water quality water purification plant in Daya Bay District (hereinafter referred to as "the third phase of the first plant"), said that compared with the traditional above-ground sewage treatment plant, the construction mode of the all-buried sewage treatment plant saves about 30% of land and increases the green area by over 50%. At present, the daily processing capacity of Phase III of No.1 Plant is 80,000 cubic meters, and the service population is about 200,000.

  "The problem of water pollution is in the water, and the roots are on the shore. Water control still needs to start from the source." Liao Yuanguang, deputy director of Daya Bay Branch of Huizhou Ecological Environment Bureau, introduced that comprehensive, accurate and scientific pollution control was adhered to. Daya Bay Development Zone focused on the construction of sewage treatment facilities, the renovation of sewage outlets into rivers, and the elimination of black and odorous water bodies through measures such as source control, sewage interception and running water, and constantly set off a climax of water quality improvement and rectification.

  Taking the management of rivers controlled by five countries and provinces as an example, since the "Thirteenth Five-Year Plan", Daya Bay Development Zone has invested more than 3 billion yuan, with a cumulative new sewage treatment capacity of 309,000 tons/day and a new sewage pipe network of 239.2 kilometers. By the first half of 2022, the sewage treatment capacity of the whole region has reached 348,000 tons/day, and the effluent quality has reached the surface standard of quasi-V or above. A sewage pipe network of 364 kilometers has been built, and the sewage collection and treatment has continued to improve quality and efficiency.

  Rural sewage treatment is also one of the key points. Daya Bay Development Zone regards rural domestic sewage treatment as a key task to promote rural revitalization, and takes the direction of promoting rural domestic sewage to enter the sewage treatment plant. For villages that have not been included in the municipal pipe network for the time being, rural domestic sewage treatment facilities will be built according to local conditions. "Up to now, 189 village groups in the whole district have all completed the treatment of rural domestic sewage." Yin Xiaoqin, the first-class sponsor of Daya Bay Branch of Huizhou Ecological Environment Bureau, introduced that 141 village groups’ domestic sewage was treated by urban sewage treatment plants, 35 village groups’ domestic sewage was treated by rural domestic sewage treatment facilities, and 13 village groups’ domestic sewage was treated by sewage resource utilization.

  Improve the level of governance

  Promote the transformation from water quality improvement to water ecology improvement.

  Time is the most faithful recorder. In the past ten years, Daya Bay Development Zone has comprehensively protected drinking water sources, rectified national and provincial rivers and black and odorous water bodies, prevented pollution in coastal waters, and achieved a new leap in water environment quality:

  The drinking water quality has reached the standard stably. The water quality compliance rate of Fengtian Reservoir, Longweishan Reservoir, Shitouhe Reservoir and Shehekeng Reservoir has remained 100% all the year round, and the water quality is stable and excellent. The water quality of the national and provincial rivers has been continuously improved, and the water quality of four provincial-controlled rivers (Nanbianzao River, Yanqian River, Baigang River and Xiayong River) has been improved from inferior grade V to above grade III; Black and odorous water bodies are neither black nor odorous. The two black and odorous water bodies, Xiangshui River and Mamiao River, have eliminated black odor in 2019 and achieved "initial results" through measures such as increasing sewage treatment capacity, improving rainwater and sewage pipe network system and water ecological restoration, and achieved "long-term cleaning" in 2020; The water quality in the coastal waters is excellent, and the water quality compliance rate of national and provincial test sites is 100%. The proportion of sea areas that meet the first and second water quality standards and the proportion of areas that meet the water quality standards of marine functional areas are all over 99%.

  It is worth mentioning that, in view of the problem that the only national examination river (Dan ‘ao River) in its jurisdiction is affected by tides and the diffusion of pollutants is difficult, Daya Bay Development Zone invited the top domestic technical teams such as the National Academy of Environmental Sciences to build a hydrodynamic water quality model of Dan ‘ao River, accurately grasp the laws of hydrodynamic force and pollutant diffusion of Dan ‘ao River, identify the key factors that restrict the water quality of Tiger Claw section of Dan ‘ao River to reach the standard, and put forward targeted control measures, making a breakthrough.

  During the "Fourteenth Five-Year Plan" period, on the basis of improving the water environment, water ecological environment protection should pay more attention to water ecological protection and restoration, pay attention to the harmony between people and water, and let the people have more sense of ecological environment acquisition and happiness.

  "Since last year, Daya Bay Development Zone has taken the lead in carrying out water ecological investigation and monitoring in the whole city." Liao Yuanguang revealed that the bidding for the project was completed at the end of last year, and two water ecological surveys have been completed in the dry season and the wet season this year. "Daya Bay Development Zone will focus on promoting water quality improvement to water ecology improvement." Liao Yuanguang said.

In order to make the brand concept more concrete, Volvo Cars has supported this sport for 26 years.

Reporter | Li Yimengone
Volvo Cars is integrating its long-standing brand concept according to the actual situation in China market. Since this year, this luxury car manufacturer from Sweden hopes to export a kind of "connotative luxury" to its audience, which is the integration and reconciliation of its three brand values of safety, health and environmental protection.
In addition to many publicity strategies, golf will be an important communication channel, which will make Volvo’s brand concept more concrete.
Despite the previous COVID-19 epidemic, the 2020 Volvo China Open, originally scheduled for April, ended successfully last Sunday (December 13th) after being postponed.
This tournament attracted a large number of excellent domestic players to participate. After four days of fierce competition, Zhang Huilin, from Changde, Hunan Province, finished with a 71 (-1) shot today, and won the championship with an absolute leading total score of 269 (-19), becoming the fifth local player to win the Volvo China Open.
Up to now, Volvo China Open has been held for 26 consecutive years and has become an important incubator for professional golfers in China.
"I have been asked a question for many years. Why does Volvo do the Open? There are so many sports events. Why does it do golf?" Zhao Qin, Chairman of the Board of Directors of Volvo China Open and Vice President of Corporate Communications of Volvo Cars Asia Pacific, talked about the relationship between golf and brands at the beginning of the interview.
She said that there is a deep relationship between Volvo cars and golf. This luxury car manufacturer has been rooted in this field for many years and has formed rich experience in operating international competitions.
In Zhao Qin’s view, golf is a sport that does little harm to human body and can exercise the whole body function, which is highly consistent with the concept of safety, health and sustainability advocated by Volvo Cars for a long time. In addition, the elegance and introversion of golf and its players are also consistent with the brand characteristics of Volvo cars.
She has previously said that if the English name of GOLF is divided into four letters, it can stand for "Green", "Oxygen", "Light" and "Friendship" respectively.
"We have always had an idea about golf. It should not only be a circle movement of a few people, but also a healthy lifestyle with public participation." Zhao Qin said.
As it said, Volvo Cars has tried to popularize this sport among the audience in China in recent years with the help of an international competition platform such as the China Open.
"Someone once said that golf is an aristocratic sport, but it is not. If you look at Volvo’s hometown of Sweden, golf is a mass sport, and all people will play golf from old to young." Zhao Qin said, "In China. The whole golf atmosphere has also become a healthy, elegant and popular sport through the efforts of all parties. "
For example, she said that in recent years, under the guidance of the China Golf Association, a "campus golf" project is being developed in Shenzhen, with the aim of introducing this sport into the physical education curriculum in primary schools, so that young people have the opportunity to contact and love golf.
Since 2005, Volvo has started to hold the Youth Match Championship, and since 2019, it has started the Youth Challenge. This year, it held the Volvo Youth Masters in China. All these initiatives are aimed at providing a diversified platform for more young golfers.
"There will be two main highlights next year, one is the Youth Challenge, and the other is the Qualifying Tournament, which will provide more opportunities for China players." Zhao Qin said, "This year’s amateur challenge has been expanding. At present, it has been restarted after the epidemic and 11 games have been done. As the frontier event of next year’s qualifying tournament, there may be more than a dozen games next year, and the scope will also be expanded in adult amateurs. There are also qualifiers. In view of some inspiration from the participation of pure China players in the China Open, more qualifiers may be held next year, and qualifiers can be held for both men and women. "
In this tournament, Zhang Jiena Lin entered the China Open as the first female player in the history of the tournament. "It’s a pity that she didn’t advance in the end, but I think it’s a very proud thing for women players to appear in the men’s professional open." Zhao Qin said.
In fact, Volvo Cars is emphasizing the concept of "equality" in all aspects, including its advantageous safety field. The Swedish luxury car manufacturer observed that most of the fakes used in collision experiments in the industry were made according to the figure of adult men. Although the elderly, women and children are more vulnerable to the collision because of their bones and physiological structures, the dummies made according to their actual conditions account for a relatively small proportion, and there are no dummies made according to the body shape of pregnant women.
Because of this concern, a pregnant woman dummy named LINDA came into being in the safety experimental center of Volvo Cars in 2000, which is also the first dummy made in the industry according to the situation of pregnant women who are 36 weeks pregnant. As early as 1995, before LINDA came out, Volvo cars began to use female dummies for crash tests. Up to now, the manufacturer has developed a complete "dummy family" that basically covers all population samples.
At the same time, out of concern for sustainability, Volvo Cars is actively promoting its comprehensive electrification strategy.
This luxury car manufacturer proposed a comprehensive electrification strategy in 2017, becoming the first luxury car brand to propose comprehensive electrification.
At the Guangzhou Auto Show held at the end of November this year, the XC40 RECHARGE, Volvo’s first pure electric vehicle, was officially launched and attracted great attention. Zhao Qin confirmed that in the future, more Volvo cars will be equipped with 48V mild hybrid system or join the RECHARGE product system.
According to its plan, by 2025, the sales of pure electric vehicles will account for 50% of the total sales of Volvo cars, and the remaining models will adopt plug-in hybrid technology with long pure electric endurance.
At the competition site, the display of a series of new cars conveyed the brand-new brand concept that Volvo Cars hoped to convey to the outside world. "Connotation luxury is a naturally simplified and refined expression, which is very compatible with Volvo’s brand image, user group characteristics and even partners." Zhao Qin explained, "Safety, health and sustainability are our strategic fulcrums. Everything on these three fulcrums, whether products or services, is supported by these three points."
She said that safety is Volvo’s strongest feature. In terms of health and environmental protection, Volvo Cars introduced AAC double-effect enhanced air purification system to build a CLEANZONE cockpit. The former was jointly developed by Volvo and Blueair, a well-known air purification solution provider, and with the filter specially optimized for China, the isolation efficiency of this system can reach over 95%. In addition, Volvo also made a strict choice of interior materials based on health considerations.
"So what kind of luxury brand is Volvo? I think’ connotative luxury’ is very appropriate and in line with the public’s cognition. " Zhao Qin concluded.
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