Wan Jiao Gao [2020] No.2

Colleges and universities:

In order to implement the spirit of the State Council of the CPC Central Committee on doing a good job in the employment of college graduates and the requirement of expanding the scale of ordinary colleges and universities proposed by the the State Council executive meeting, according to the deployment and requirements of the Ministry of Education, on the basis of extensive research and soliciting opinions, it is decided to continue to carry out the education and training of ordinary higher vocational colleges and universities in Anhui Province. Now, the "Implementation Plan of Anhui Higher Vocational Education (College) Level for Undergraduate Education and Training" is issued to you.

Colleges and universities are requested to prepare and implement relevant organizations as required. All higher vocational colleges should immediately inform every student who meets the requirements of applying for the exam, and do a good job in publicity and organization to ensure the smooth progress of this work.

education department of anhui

March 24, 2020

Anhui ordinary higher vocational (junior college) level promotion.Implementation plan of undergraduate education and training work

In order to implement the spirit of the State Council of the CPC Central Committee on doing a good job in the employment of college graduates and the requirement of expanding the scale of ordinary colleges and universities put forward by the the State Council executive meeting, in accordance with the deployment and requirements of the Ministry of Education, and following the development policy of "scientific orientation, classified guidance, diversified development and running schools with characteristics", we will innovate the system and mechanism for cultivating applied talents, meet the ardent expectations of the people for "excellent universities", enhance the ability of higher education to serve, support and lead local economic and social development, and formulate ordinary higher vocational colleges (specialties) in our province.

I. Guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China and the Second, Third and Fourth Plenary Sessions of the 19th National Congress, conscientiously implement the important exposition of the Supreme Leader’s General Secretary on education and the spirit of the national education conference, adhere to the Party’s educational policy, and implement the fundamental task of educating people. Deepen the enrollment reform of college entrance examination, expand the pilot scale of joint training between undergraduate colleges and higher vocational colleges, innovate the training mode of undergraduate talents, improve the quality of undergraduate education and teaching, improve the training system of applied talents, embody the characteristics of integrated training of applied talents, empower Anhui applied higher education, and provide strong talent and intellectual support for Anhui economic and social development and industrial transformation and upgrading.

Second, the basic principles

(1) Demand orientation. Focusing on our province’s economic and social development, industrial transformation and upgrading, and the employment needs of industrial enterprises, we will serve high-end industries and high-end industries, determine enrollment majors and training scales, cultivate high-quality applied talents, and provide talent dividends for our province’s economic and social development.

(2) Ensure quality. Based on the national standards of undergraduate teaching quality and vocational education, combined with the actual situation of colleges and universities and the characteristics of higher vocational students, we should scientifically develop training programs, adhere to training standards, strictly train the process, and build a talent training quality evaluation and feedback mechanism to ensure the quality of applied talents. Establish and improve the pilot colleges for survival of the fittest and the dynamic adjustment mechanism for majors.

(3) Characteristic development. According to the development requirements of applied higher education, follow the growth law of applied talents, strengthen the cultivation of craftsman spirit and the accumulation of professional and technical skills, highlight the characteristics of applied talents, give play to the respective advantages of undergraduate colleges and higher vocational colleges, explore a new mode of joint training of talents between higher vocational colleges and undergraduate colleges, continuously broaden the upward development channels of higher vocational students and promote the development of higher education characteristics.

(4) Leading the reform. Deepen the supply-side reform of talent training in applied higher education. Support higher vocational colleges with good basic conditions, obvious reform results and distinctive professional characteristics and undergraduate colleges with high quality of applied talents training to pilot first. Establish a new training mode of applied talents that closely meets the needs of regional economic and social development. Form a model in major construction, curriculum construction, dual-ability teacher training, technology research and development, social service and other important aspects of talent training, leading the reform and development of higher education in the province.

Third, the implementation content

(1) Enrollment institutions

All provincial ordinary undergraduate colleges (including independent colleges) can carry out ordinary undergraduate enrollment, with emphasis on supporting applied undergraduate colleges with strong school-running strength and rich school-running experience.

(2) Enrollment targets

Full-time graduates of ordinary higher vocational colleges in Anhui Province (and adult colleges and universities approved to hold ordinary higher vocational education).

Retired soldiers with general higher vocational (junior college) education who graduated from colleges and universities in Anhui Province.

(3) enrollment majors and plans

From 2020 onwards, the enrollment plan for ordinary college students will be uniformly issued by the Ministry of Education. The Provincial Department of Education, in accordance with the plan issued by the Ministry of Education, based on the sub-professional plans reported by schools, issued the annual enrollment plan for sub-schools, according to factors such as school conditions, training ability, employment status and student sources.

The enrollment major of ordinary college students shall be declared independently by the school, uniformly examined and planned by the Provincial Department of Education, and rationally distributed. The enrollment colleges and universities to carry out the enrollment of ordinary colleges and universities must be undergraduate majors approved by the education department. Focus on applied and skill-oriented majors that serve the national strategy and the fields that people’s livelihood urgently need, and tilt toward electronic information, computer, biomedical engineering, preventive medicine, health service and management, emergency management, aged care service management, nursing, e-commerce and other majors (see Annex for enrollment majors in 2020). The Provincial Department of Education will issue a new catalogue of enrollment majors for ordinary college graduates every year.

(4) Examination and admission

The Provincial Education Admissions Examination Institute organizes the registration work in a unified way, and is responsible for collecting the basic information of candidates. Candidates independently choose to apply for an enrollment major in an undergraduate college within the specified time, and the enrollment college will review their application conditions.

In order to ensure the scientificity and fairness of the examination selection, and at the same time give candidates more choices and more opportunities to adjust their admission, the entrance examination is conducted in the form of "two public courses (150 points each)+two professional courses (150 points each)". The examination subjects are divided into arts and sciences, two public courses for liberal arts are "College Chinese+English" and two public courses for science are "Advanced Mathematics+English", 2 In 2020, colleges and universities can implement the joint examination for public courses. Schools that implement the joint entrance examination should ensure "three unifications", that is, "unified proposition, unified examination time and unified scoring standard". Since 2021, public courses have been organized by the Provincial Education Admissions Examination Institute for unified examination. Specialized courses are independently proposed or jointly proposed by colleges and universities, and examinations are organized.

The enrollment institutions shall formulate the enrollment charter of the general college entrance examination in accordance with the regulations, which shall specify the professional enrollment plan (including the separate plan for retired soldiers), professional requirements in higher vocational education, examination time, examination scope, examination methods, admission rules, the proportion and admission method of the students who won the skill competition, the attributes of professional joint training and the name of the training point, the rules and procedures for adjusting the inter-professional plan during the admission process, and the rules and procedures for accepting students from other schools. The enrollment regulations shall be submitted to the Provincial Education Admissions Examination Institute, and shall be jointly reviewed by the Development Planning Department of the Education Department, the Higher Education Department, the Private Education Department and the Student Office, and shall be released to the public after agreeing to put on record. The specific registration, examination and admission of colleges and universities must be carried out in strict accordance with the published enrollment regulations, and under the supervision of the school discipline inspection and supervision department, the examination, marking and admission work should be standardized. The list of students to be enrolled in colleges and universities must be published on the website of the school for one week, and submitted to the Provincial Education Admissions Examination Institute for the record according to the specified time and go through the relevant admission procedures.

(E) Expand the pilot joint training of undergraduate colleges and higher vocational colleges.

First, reasonably determine the pilot training institutions and majors. Orderly carry out and gradually expand the pilot project of training applied talents jointly carried out by undergraduate colleges and high-quality higher vocational colleges. Support and encourage undergraduate colleges and higher vocational colleges that have entered the "double-high plan", local skilled high-level universities in Anhui Province, and some special types of higher vocational colleges (arts and sports, teachers’ colleges, medicine) to jointly train ordinary undergraduate students, and the training place is located in higher vocational colleges. The joint training pilot major should be a major with the same or similar specialty, good school-running conditions, remarkable school-running results and great social influence, especially related majors supporting key industries, pillar industries and strategic emerging industries in our province. Each pilot higher vocational college can only carry out joint training pilot with one undergraduate college. When making enrollment plans for different majors, each undergraduate college can only choose a mode of joint training or non-joint training for the same major.

The second is to strengthen the management of education and teaching. Relevant undergraduate colleges should earnestly fulfill the main responsibility of running a school, jointly train higher vocational colleges, and take the lead in formulating work plans and emergency plans for risk prevention and control according to the needs of talent training. Pilot undergraduate colleges and higher vocational colleges should implement the concept of integrated education, deepen the education and teaching reform of "ideological and political course+course ideological and political" and jointly do a good job in education and teaching. Undergraduate colleges should strengthen the guidance and supervision of higher vocational education and teaching. Under the guidance of undergraduate colleges, higher vocational colleges actively construct a teaching system linking theoretical courses with skill courses, strictly manage daily teaching and students, improve teachers’ professional ability, select excellent teachers to undertake undergraduate teaching, and do a good job in ensuring teachers’ quality.

The third is to strengthen student management. The main body of the joint training pilot work is undergraduate colleges. In strict accordance with the relevant regulations of the Ministry of Education and undergraduate colleges, we should do a good job in freshmen’s enrollment registration, re-examination of admission qualifications, file management, employment dispatch, employment and entrepreneurship guidance and training for graduates, and help graduates find jobs and start businesses. Higher vocational colleges, which undertake some teaching tasks of personnel training, should also make special plans, strengthen leadership, implement responsibilities and carry out pilot work smoothly. Jointly train students to implement the charging standards of pilot undergraduate colleges, and they are not allowed to change majors or transfer after entering the school. The joint training of students is the same as that of students in other undergraduate colleges in scholarship evaluation, financial aid for students with financial difficulties, employment and entrepreneurship assistance and guidance, and the development of party member.

The fourth is to strengthen supervision. Undergraduate colleges and universities set up a joint undergraduate education office in higher vocational colleges to co-ordinate the educational resources of both institutions and society. Establish a regular inspection and exchange mechanism, strictly control the quality of teaching, strictly control the graduation pass, and effectively ensure the quality of education and teaching. Undergraduate colleges and higher vocational colleges should sign a joint training agreement to clarify the responsibilities and obligations of both parties. The contents of the agreement include, but are not limited to, the allocation of school funds, the development of talent training programs, the selection of teachers, the organization and management of teaching, the management of students, and the work of student awards and loans.

The fifth is to increase funding. It is necessary to guarantee the funds for joint training, strengthen supervision and inspection, and ensure the maximum benefit of the use of funds. The Provincial Department of Education will establish a dynamic adjustment mechanism for joint training institutions, carry out monitoring, inspection and evaluation of joint training, and eliminate schools and majors with poor school quality.

(six) multi-channel tap the potential of undergraduate education.

In combination with speeding up the transfer of independent colleges, we will encourage and support independent undergraduate colleges and qualified municipal governments to start joint running schools, recruit students from ordinary colleges, and expand the scale of training. The government will mainly provide resources for running schools, and schools will be mainly responsible for education and teaching. Public undergraduate colleges and universities that have passed the qualification assessment have stopped recruiting junior college students in principle; Expand the scale of private undergraduate colleges and universities, and reduce their enrollment scale accordingly.

(seven) to ensure the quality of personnel training and employment quality.

All undergraduate colleges and universities should establish and improve employment and enrollment plans, personnel training linkage mechanism and quality evaluation system, actively meet the needs of regional economic development, establish a dynamic adjustment mechanism for specialty construction and enrollment plans, effectively improve the quality of specialty construction, and improve the forecasting and early warning system for professional talents. It is necessary to adhere to the principle of non-lowering standards and classified guidance, effectively guarantee the quality of talent training for college-upgraded students, promote multi-channel employment and entrepreneurship for college-upgraded graduates, and achieve higher quality and full employment. Higher vocational colleges should do a good job in monitoring the quality of running schools, and establish an evaluation system and a dynamic monitoring system for the quality of professional personnel training with the participation of competent departments, pilot undergraduate colleges, industrial enterprises and other parties, with industry norms, professional standards, students’ ability level and employers’ opinions as the basic basis and important indicators.

(8) Relevant incentive policies

Actively build a talent training overpass, open up channels for training skilled and applied talents, and implement the award policy for students who won the skill competition in vocational colleges. Fresh graduates of higher vocational colleges who have won the first prize of the provincial vocational college skills competition jointly sponsored by the Provincial Department of Education and other departments or the third prize of the national vocational college skills competition jointly sponsored by the Ministry of Education and other ministries and commissions can be admitted directly if they meet the conditions for enrolling students in the general college entrance examination and apply for the corresponding majors.

Higher vocational (junior college) students in Anhui Province (including non-Anhui nationality) are recruited for compulsory military service, and take the general college entrance examination after completing their higher vocational studies, and the enrollment ratio is not less than 50% of the eligible applicants. The enrollment regulations of each school should be clear.

(nine) the management and treatment of academic qualifications.

During the study period of ordinary college students, the management of student status is implemented by undergraduate colleges in accordance with the Regulations on the Management of Students in Ordinary Colleges and Universities.

Students who have completed the prescribed courses according to the teaching plan and passed the examination will be awarded the undergraduate diploma of general higher education by the undergraduate colleges. In accordance with the spirit of the Notice of the Ministry of Education on Strengthening the Standardized Management of Academic Certificates in Colleges and Universities (Teaching [2002] No.15), the contents of graduation certificates of college-upgraded students must be filled in as "undergraduate study at the starting point of XXX professional college in our school", and the study time should be filled in according to the actual time of entering the undergraduate study stage. Those who meet the conditions for awarding bachelor’s degrees shall be awarded corresponding bachelor’s degrees.

The tuition fees of ordinary college students are charged according to the standards approved by the provincial price department, and the tuition fees are the same as those of the corresponding majors of ordinary undergraduate courses.

When ordinary college students graduate, they will implement the relevant employment policies of national undergraduate graduates.

(10) Submission of materials

According to the employment situation, student sources, school conditions and training ability, the enrollment institutions determine the qualifications for each major, formulate the recruitment plan, enrollment regulations and talent training plan, and submit them to the Provincial Department of Education.

In addition to the above materials, colleges and universities that carry out joint training pilot projects must also submit joint training plans and joint training agreements. Relevant materials shall be submitted by undergraduate colleges to the Provincial Department of Education. After the provincial education department organizes experts to demonstrate, it can be included in the enrollment of ordinary college students in that year.

Fourth, the job requirements

The first is to strengthen organizational leadership. The enrollment of college entrance examination is an important part of the enrollment of colleges and universities in our province, and it is also a hot spot of social concern. The Provincial Department of Education set up a leading group for reform work to make overall plans for research, deployment and coordination of matters related to the pilot work of enrollment reform. All relevant colleges and universities should earnestly strengthen their leadership, and set up a leading group for the enrollment of ordinary college entrance examinations, headed by the principal responsible comrades of the colleges and universities, with the responsible comrades in charge of enrollment and teaching as deputy heads, and attended by relevant departments such as enrollment, educational administration, discipline inspection and supervision, to be responsible for the implementation of various specific tasks. The Ministry of Education has made it clear that colleges and universities are responsible for the examination and enrollment work of our school, and the main responsible comrades are the first responsible persons, while the responsible comrades in charge are the direct responsible persons. The responsibility accidents in the examination enrollment should be investigated and held accountable according to the law and discipline.

The second is strict examination management. The enrollment work of the college entrance examination should be strictly in accordance with the principles of fairness, justice and openness, carefully organized and arranged, strictly implement the provisions, consciously accept social supervision, and put an end to the occurrence of favoritism and corruption in the enrollment examination. Teachers in our school are not allowed to participate in the independent proposition work in our school. Colleges and universities should effectively strengthen the management of independent proposition, improve the standardized management of the whole process of examination, and implement the supervision responsibility from the aspects of proposition, examination, marking and admission to ensure the safety of examination. Supervisors in private colleges and universities should play an important supervisory role in the enrollment of college entrance examination, and should grasp the links of proposition, examination, marking and admission, and follow up the whole process to ensure safety and stability. Once verified, the schools and individuals who engage in malpractices for selfish ends and violate the regulations in the examination enrollment work will severely deal with the responsible persons in accordance with the relevant provisions of the state and our province, and immediately stop the illegal college entrance examination enrollment qualifications.

Third, it is strictly forbidden for colleges and universities to hold pre-test counseling. The implementation of the "Notice of Anhui Provincial Department of Education on Prohibiting Pre-entrance Examination Counseling in Pilot Colleges of Vocational College Entrance Examination Reform" (Wan Jiao Mi Gao [2014] No.6) requires that colleges and their teaching staff (including temporary staff who have labor relations with the school) are strictly prohibited from holding or jointly holding any form of pre-entrance examination counseling with social institutions. It is strictly forbidden to participate in the teaching, preaching, lectures and other forms of counseling activities for social intermediaries or training institutions, and provide school classrooms, dormitories, libraries and other campus places. It is strictly forbidden for college staff to participate in any form of activities such as teaching and counseling before entering the entrance examination.

The fourth is to do a good job in policy propaganda. The Standing Committee of the State Council pointed out that under the background of overall promotion of epidemic prevention and control and economic and social development, it is of great significance to expand the scale of undergraduate education this year to stabilize employment, especially for key groups such as college graduates and migrant workers. Colleges and universities should raise awareness, widely publicize the relevant policies and measures for enrollment in the general college entrance examination, notify every student, conscientiously do a good job in the registration organization and qualification examination of graduates of our school, and strictly prohibit fraud.

Attachment:Attachment Anhui Province, the general college entrance examination to recruit students professional directory and exam guidance subjects (2020 edition). docx

　　epidemicBefore and after, the scenery of the cinema was bleak, on April 24.sunOn this day, a wonderful and strong contrast was formed.

　　Cat’s Eye Professional Edition showed that the cumulative box office of the movie was 12,724,200 yuan, of which "Fantastic Animals: Dumbledore" led with 2,519,600 yuan, with an attendance rate of 1.5%.

　　On the same day three years ago (2019), it coincided with the release of Avengers: Endgame, and the cumulative box office on that day was about 545 million yuan, of which "Reunion 4" won about 538 million yuan, with an attendance rate of 34.7%, which can be described as a double crush of attendance and box office.

　　When communicating with film industry practitioners, Time Finance found that "miserable" is a word often mentioned. After 180 days of cinema suspension in 2020, the Qingming file in 2022 hit the lowest box office record in 10 years, and the May 1st file (April 30th to May 4th) also faced the situation that there was no film to watch.

　　According to Topp’s research data, affected by the epidemic, the operating rate of cinemas in China has been hovering around 50% since March 21 this year, and many cinemas in "ticket warehouses" have closed down, and many cinemas are facing a crisis of closure.

　　The delay in the release of the film also had an impact on the distributor. In this May Day movie, the producers involved Wanda Pictures, Alibaba Pictures, Iqiyi Pictures, Youku, etc., which made the long video platform "short of money" worse.

　　The pre-sale box office on the first day was only 50,000 yuan.

　　At the beginning of the month, eight domestic films, such as Qingming film, Life Events and You are My Spring, were all withdrawn. From April 3 to April 5, the national box office revenue was 122 million yuan, compared with 820 million yuan in the same period last year, down 85% year-on-year, setting the lowest box office value in the same period for nearly 10 years except 2020 (the cinema was closed during the Qingming holiday in 2020).

　　After the Qingming small holiday when the film was withdrawn and the box office was depressed, the May 1st file, which did not improve, became the sword of Damocles hanging over the movie head.

　　On April 18th, the sword fell, and "GG Bond Movie Ocean Diary" became the first film to withdraw from the May 1st file. Then "Hello, Brother", "Prosecutorial Storm", "Keep You Safe", "Hello, Beijing" and "Meet You" were successively withdrawn.

　　"The May 1 ST file is very miserable. Like the Qingming file, all the good films have been withdrawn." A manager of a chain cinema told Time Finance: "At present, the situation this year is worse than last year."

　　As of April 25th, there were only four new films left in the May 1st movie, including I really hate long-distance relationships, League of Bad Guys, The Little Mermaid’s Fantasy Adventure, Punch, Mom, including two animated films and two live-action movies. "The Adventure of Stupid Birds" and "As long as you live better than me" were re-screened, and there was no news that the films that had previously withdrawn from the Qingming archives were scheduled for May Day.

　　In addition, after the documentary "Captain Everest" announced the opening of the May 1st file, a film investment boss praised the film and the cinema in the circle of friends, which also reflected the dilemma of the current cinema. Any new film, even if it is just a screening, is always a long drought.

　　Cat’s Eye Professional Edition shows that as of 16: 00 on April 25th, the pre-sale box office on the first day of May 1st has just exceeded 50,000 yuan, among which "I really hate long-distance relationships" contributed more than half of the box office.

　　Compared with the same period last year and this year’s Spring Festival, the single-digit pre-sale results of the May 1 ST file are far from each other. According to the data of Cat’s Eye Professional Edition, the box office of the Spring Festival in 2022 was 6.036 billion yuan, ranking second in the box office of China Film History. In 2021, Qingming File and May Day File both broke the highest box office record in this period.

　　Wanda and Iqiyi retreated, and Light and Poly "gambled"

　　The May Day holiday is one of the golden schedules every year. However, when half of the cinemas in China are suspended and the pre-sale is not ideal, many films choose to withdraw their files.

　　Among the withdrawn films, the film Hello, Brother is undoubtedly one of the potential dark horses. The film is composed of Mahua FunAge’s common lineups-Mary, Changyuan and Wei Xiang, and the producers include Wanda Film, Mokexing Film and Maoyan Entertainment.

　　Previously, The Killer Not Too Cold starring Mary and Wei Xiang became a dark horse in the Spring Festival in 2022. Hello, Brother, which was co-produced by the original team, benefited from the accumulated reputation of the previous work, and it is expected to achieve results in the May 1st file, but it may cause losses to producers including Wanda after the file is withdrawn.

　　"Prosecutorial Fengyun" starring Johnny, Bai Baihe, etc., producers include the Supreme People’s Procuratorate film and television, (), pattern image, etc. The producers of "Meet You" are iQiyi Film and Xiamen Hengye Film; The producers of "Keep You Safe" include Cat’s Eye Culture and Alibaba Pictures. The producers of GG Bond Movie Ocean Diary include Youku and Guangdong Yongsheng Animation.

　　The cancellation of Meet You and GG Bond Movie Ocean Diary is undoubtedly a missed opportunity for Iqiyi and Youku, which are currently trying to save money.

　　The film distribution of a well-known film company in the industry told Time Finance: "The epidemic has a great impact on the film industry." She said that many companies have cut their salaries or stopped paying. "Whether the film industry can rebound ultimately depends on whether there is good content. Now it seems that there is a lack of quality content."

　　Among the films that stick to the May 1st file, "I really hate long-distance relationships" is the best pre-sale result at present. The film, produced by Light Film, emphasizes the advance and retreat together with the cinema, but there are also many commercial considerations.

　　Its same type of low-cost youth romantic film "Ten Years of One Product as Warm as Words" released on February 14th this year, although the Douban score was only 2.8, its box office was close to 200 million yuan. In the case that other films in the May 1 ST file were withdrawn, "I really hate long-distance relationships", as the only live-action movie, may be given a cake by virtue of its "rarity".

　　In addition, the film was originally scheduled for May 20 this year, which not only hit the same type of film "Unrequited Love with Orange in Huainan", but also the male lead of both films was Xin Yunlai. Instead of delaying it for 20 days, we will compete with similar films under the condition of uncertain whether the cinema will resume, and bet on a May 1st file or a better choice. "Punch, Mom", starring Tan Zhuo and Tian Yu, and produced by Poly Pictures, seems to have this consideration.

　　Light vs chasing light, summer file "fairy" fight

　　Compared with the bleak May 1 ST file, the summer file is expected to become a lifeline for the cinema.

　　Recently, () mentioned in the financial report that its film "Deep Sea" has been submitted for trial. Both the film and "Return of the Great Sage of Journey to the West" were directed by Tian Xiaopeng, who won a box office of 956 million yuan in 2015, with a douban score of 8.3, which was a double harvest in word-of-mouth box office. The Deep Sea, which is also blessed by the team, has also received much attention. According to the progress, it may be expected to land in the summer file.

　　In recent years, Horgos Striped House Film, a subsidiary of Light Media, has launched many popular and blockbuster animation films. Ne Zha won 5.035 billion yuan at the box office, and Legend of Deification, which landed in the National Day in 2020, also accumulated 1.603 billion yuan at the box office.

　　In the field of mythology, the competing light-chasing animation launched "New God List Yang Jian" and announced that it will be finalized in July this year. In recent years, the company has successively released three films, White Snake: The Origin and New Gods: Nezha Reborn White Snake 2: The Green Snake Robbed, which won 449 million yuan, 456 million yuan and 580 million yuan at the box office respectively.

　　Movies such as Life Events, Detective Wars, You Are My Spring, and Prosecutorial Fengyun, which were withdrawn from Qingming and May Day, may also flow to the summer file and the eleventh file. Among the imported films, Doctor Strange 2: How Far Is the Crazy Universe and Raytheon 4: Love and Thunder were released in Jurassic World 3 in the summer, and they are expected to be introduced to the mainland.

　　The manager of the above-mentioned chain cinemas also put his hopes on the summer file. He told Time Finance: "From the current situation, there is nothing the cinema can do. I can only hope that the summer file in July-August this year will resume and get a higher box office than the same period last year."

　　Consumers who are used to scanning the WeChat "face-to-face QR code" collection code now have new choices.

　　On January 13th, Bank of China announced its cooperation with China UnionPay and Tenpay, taking the lead in realizing the payment function of mobile banking scanning WeChat "face-to-face QR code" and becoming the first bank to realize mutual recognition and scanning with WeChat. On the same day, the Bank of Communications also announced that it has achieved interoperability with WeChat QR code payment.

　　In an interview with the Economic Daily, the relevant person of China Bank pointed out that it is a clear requirement of the People’s Bank of China’s financial technology development plan to realize the interconnection of scanning codes. For merchants, it can effectively integrate complicated two-dimensional code table cards to realize one-code communication; For customers, there is no need to identify and distinguish WeChat QR code, Alipay QR code and UnionPay QR code, and you can scan the code payment by opening the APP to achieve a sweeping.

　　With the development of interconnection, more two-dimensional code payment transactions will be settled through UnionPay and Internet Link, which will be more standardized and unified, conducive to risk information sharing and risk identification, and conducive to the overall management and monitoring of regulatory authorities, making the entire payment system more secure.

　　The reporter learned that at present, customers of Bank of China and Bank of Communications can complete the payment by scanning the QR code of WeChat payment using the mobile banking of these two banks in pilot areas such as Fuzhou, Ningbo and Jinan, and it is expected to be fully promoted soon.

　　Since 2019, the regulatory authorities and the industry have been promoting the development of interconnection standards for bar code payment, so that third-party payments such as Alipay and WeChat payment can be interconnected with scanned code payments such as QR codes developed by UnionPay. In September 2019, the People’s Bank of China announced the FinTech Development Plan (2019— In 2021), it is clearly proposed to promote the interconnection of bar code payment, study and formulate the technical standards of bar code payment interconnection, unify the coding rules of bar code payment, build the technical system of bar code payment interconnection, break through the barriers of bar code payment service, and realize mutual recognition and mutual scanning of bar code logos of different apps and merchants.

　　It is worth noting that after interconnection, are banks different from before in controlling payment risks? In this regard, the relevant person of Bank of China said: "This interconnection transaction still follows the UnionPay standard two-dimensional code payment specification and the four-party business model, which is in line with the existing two-dimensional code payment limit and safety risk control requirements, and is basically the same as the original two-dimensional code payment in risk control."

　　In addition, from a technical point of view, the reporter learned that in the process of realizing interconnection, the main problem is how to realize mutual scanning and mutual recognition of two-dimensional codes of different standards and the transaction transfer through clearing organizations. At present, the pilot project of mutual scanning between Bank of China, Bank of Communications and WeChat is only the first step of interconnection, and the follow-up needs the joint efforts of regulators, UnionPay, Internet, banks and payment institutions to further promote the participation of various institutions in interconnection from the payment industry level.

[car home Kunming Preferential Promotion Channel] Recently, preferential activities are underway in Kunming, with the highest preferential amount reaching an astonishing 66,000 yuan, which reduces the minimum starting price of this car to 183,900 yuan. If you are interested in this model, you may wish to pay close attention to this preferential activity and try to get a higher preferential amount by clicking "Check the car price" in the quotation form.

FAW-Volkswagen CC is eye-catching with its front face design, and adopts family-style air intake grille design, which shows the combination of sports and luxury. The body lines are smooth, and the overall style is both dynamic and fashionable, which leaves a deep impression.

FAW-Volkswagen CC has streamlined body lines with length, width and height of 4865mm, 1870mm and 1459mm respectively and a wheelbase of 2,841 mm.. The front and rear wheel tracks are 1586mm and 1572mm respectively, which ensures the stability and handling of the vehicle. In addition, its 245/45 R18 tires complement the sporty rims, which improves the overall visual effect and driving performance of the vehicle.

The interior design of FAW-Volkswagen CC shows the perfect combination of luxury and sports, and the overall style is young and full of science and technology. The center console adopts a 9.2-inch LCD screen, which integrates the functions of multimedia system, navigation, telephone and air conditioning control, supports voice recognition, and improves the operation convenience and entertainment experience. The steering wheel is made of leather and equipped with manual up-and-down and forward-and-backward adjustment functions to ensure the driver’s comfortable grip. In terms of seats, leather /Alcantara mixed materials are used. The main and auxiliary seats have the functions of front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way). At the same time, the front seats also have heating function, which brings comfortable riding experience to drivers and passengers. In addition, the car provides a wealth of USB and Type-C interfaces, which is convenient for passengers to charge electronic equipment, while the rear seats support proportional reclining, which facilitates the expansion of luggage space.

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine with a maximum power of 137kW and a maximum torque of 320 N m.. The engine adopts L4 layout, which is perfectly matched with the 7-speed wet dual-clutch gearbox, providing drivers with strong power output and smooth shifting experience.

The owner of car home said, "The appearance of FAW-Volkswagen CC is very atmospheric, and the waistline of the car body is smooth, especially the handsome borderless door and the sliding roof design, which makes people shine. When driving the door at night, the CC logo will be projected on the ground, and this detail design is impressive. "

(||) is a model owned by Geely, a domestic automobile brand. This car is positioned in the mid-market and adopts the latest design of Geely family. Not only the product quality is very good, but also the measured performance is very good. What are the configuration parameters and prices of Geely Xingrui? Let’s take a look at the detailed introduction of Pacific Auto.

Official selling price

Geely Xingrui is a domestic compact car positioned in the mid-end market. What are the configuration parameters and prices of Geely Xingrui? First of all, the price, Geely Xingrui has seven models on sale, and the official price range is 113,700-152,700 yuan, which is very affordable, but the naked car market discount is only 0.1 million yuan.

Dimensional parameter

The market positioning of Geely Xingrui is compact car, so what about the configuration parameters and price of Geely Xingrui? Secondly, the size parameters. Geely Xingrui adopts a four-door five-seat car structure. The official display size is 4785/1869/1469mm, the wheelbase length is 2800mm, and the conventional volume of the trunk is about 500L L. Spacious and comfortable space.

dynamic parameter

Geely Xingrui is equipped with a 2.0T turbocharged engine, so what are the configuration parameters and prices of Geely Xingrui? Finally, the dynamic parameters. The standard 2.0T engine in the whole system adopts an in-line four-cylinder structure, with a maximum output of 140kw(190 HP) and a peak torque of 300N.m The transmission comes standard with a 7-speed wet dual-clutch gearbox, which has rich power performance in China.

As a domestic compact car, what are the configuration parameters and prices of Geely Xingrui? The minimum number of 2021 models on sale is 110,000, and the above configuration parameters are very good.

The above are the related contents of the configuration parameters, price, size, space, spaciousness and comfort of Geely Xingrui (minimum 110,000 for 2021 models).

　　Recently, Curtis Baldwin, a former foreign teacher of EF Education, an English training institution, was accused of sexually exploiting 12-year-old students in China.

　　Baldwin has been sued in the United States. On October 23rd, Weibo account @ EF Education issued a statement saying that Baldwin was dismissed in November 2019 for violating EF’s code of conduct for employees, and he immediately returned to the United States. The following month, the parents of a former student contacted EF Education and told them that Baldwin might have violated the law in contacting the student through social media in the United States. With the consent of parents, EF North American staff reported the case to the relevant US departments within one week.

　　The statement did not disclose why Baldwin violated the employee code.

　　In response to this matter, on the afternoon of 23rd, the public relations staff of EF Education Shanghai Headquarters responded to The Paper that Curtis Baldwin worked in EF from 2014 to 2019 as an English teacher. In November 2019, EF Education received a complaint against foreign teacher Baldwin, and the company immediately suspended him. The complaint has nothing to do with this case.

　　Regarding the content of the complaint, the publicist did not disclose it, saying that during Baldwin’s tenure, all classrooms of EF were equipped with security monitoring probes.

　　On 23rd, an expert on juvenile protection told The Paper that sexual exploitation is a kind of sexual assault in China’s current law, but the relevant provisions of the law are not comprehensive, for example, there is no provision for perpetrators to sexually exploit minors through the Internet.

　　Ef’s former foreign teacher was accused of sexually exploiting and spreading child pornography.

　　According to the contents of the indictment released by official website, the United States Department of Justice, on October 5th, 47-year-old Curtis Baldwin pleaded guilty in front of David Rush, the chief district judge of the United States, and he confessed to being accused of sexually exploiting minors and receiving and disseminating child pornography.

　　According to the indictment, the suspect Curtis Baldwin, from Springfield, Missouri, worked as an English teacher in EF Education China and left EF Education on November 20, 2019. After returning to Springfield, he contacted a 12-year-old female student who had previously taught in China through WeChat. According to the indictment, Baldwin threatened the girl by publishing naked videos.

　　In addition, according to the indictment, on March 10, 2020, federal agents executed a search warrant at Baldwin’s residence. A number of items were seized, and it was found that Baldwin’s Apple) MacBook Pro laptop contained child pornography files, including several videos of underage women in China having explicit sex.

　　According to the indictment, Baldwin may face at least 15 years in prison according to federal law. The case was filed by Ami Harshad Miller, an assistant U.S. attorney.

　　On 23rd, Lv Xiaoquan, a lawyer of Beijing Qian Qian Law Firm, told The Paper that the term "sexual exploitation" comes from the United Nations Convention on the Rights of the Child, and the concept is not directly put forward in China’s current laws, but the indecency and rape of children, the introduction, organization and forcing of minors to engage in prostitution, the production, publication, dissemination and reproduction of child pornography and the pornographic performances of children in the Criminal Law of People’s Republic of China (PRC) all belong to "sexual exploitation".

　　Niu Shuaishuai, director of the International Cooperation Department of Beijing Youth Legal Aid and Research Center, pointed out that there are many forms of child sexual exploitation, including child pornography, child sexual seduction, child prostitution and sexual extortion against children. Compared with sexual abuse of children, the word "exploitation" contains the meaning of "transaction", that is, there is some form of material or other immaterial transaction between the victim and the perpetrator or the third person.

　　Niu Shuaishuai told The Paper that in China’s current laws, sexual exploitation is a kind of sexual assault, but the relevant provisions of the law are not comprehensive, for example, there is no provision for perpetrators to sexually exploit minors through the Internet.

　　Girl protection expert: There are more and more cyber sexual assaults, so sex education should be strengthened.

　　The Paper noted that @ EF Education announced in its statement on October 23rd that the parents of the student had contacted the company, and informed that Baldwin had contacted the student through social media in the United States, and there might be illegal acts in communication. With the consent of parents, EF North American staff reported the case to the relevant US departments within one week.

　　Xu Hao, vice chairman of Beijing Zhongyi Public Welfare Foundation and member of the fund management committee of the "Girl Protection" public welfare project, said in an interview with The Paper that in this incident, the girl’s parents contacted EF Education after seeing the information, which is very correct and worth learning.

　　Xu Hao said that at present, there are more and more sexual assaults on the Internet. For example, sex-related activities in the form of videos, pictures, voices, and words can be regarded as sexual assaults on minors.

　　Faced with this phenomenon, Xu Hao said that parents need to strengthen supervision and teach their children how to prevent sexual assault. "Parents should pay attention to what their children are doing online and consciously help them identify what is harmful and inaccessible."

　　Xu Hao said that parents can set up interception software for their children’s daily computer and mobile phone terminals. In addition, in terms of sex education, parents should correctly guide their children, not "talk about sex change", and learn to distinguish which behaviors involve sexual induction.

　　Niu Shuaishuai suggested that on the issue of sexual abuse and exploitation of minors, the most important thing is to prevent the occurrence of such incidents, and to nip the bud of crime in the beginning by strengthening sex education. Niu Shuaishuai mentioned that Article 40 of the newly revised Law on the Protection of Minors stipulates that schools and kindergartens should carry out sex education suitable for minors, which is a major breakthrough in sex education for minors in the Law on the Protection of Minors.

　　In addition, Niu Shuaishuai suggested that an information inquiry system for criminals such as sexual assault, abuse, trafficking and violent injury should be established at the national level, and free inquiry services should be provided to units that are in close contact with minors, such as educational institutions.

In 2022, Ethan learned that donating hematopoietic stem cells can save the lives of patients with hematological diseases through the publicity activities of hematopoietic stem cell donation organized by the school. After that, he took the initiative to register and keep samples, and joined the database of hematopoietic stem cell donors in China.

In April this year, he received a phone call from Shanghai Branch and learned that he had successfully matched a patient with hematological diseases. When asked if he was willing to donate, he did not hesitate to express his affirmation. He said that in general, the probability of successful matching is extremely low. "Since it has been met, it is a rare fate."

Ethan had a dream of joining the army since he was a child. In 2019, he became a glorious China People’s Liberation Army soldier with the desire to serve the motherland. Looking back on this experience, he said that it was the most precious wealth in life, which inspired his spirit of selfless dedication and courage. After retiring from the army, the soul of the army will last forever. When faced with the help of patients with hematological diseases, he is willing to light the hope of rebirth for patients.

In order to complete the donation better, he worked regularly and adjusted his diet to ensure that his body was in the best condition. After admission, he actively cooperated with the medical staff to complete the preparations before donation. On July 22nd, after several hours of collection, Ethan successfully completed the donation, and the precious hematopoietic stem cell suspension was urgently sent to a distant place.

"I have never met that patient before, and I can’t even know his current situation. I just hope that he can recover soon and come on!" A simple blessing carries a passionate truth.

Want to give "Capibala" to each other.

Yao Jian is a grassroots policeman. He is busy at work on weekdays but has always been enthusiastic about public welfare and actively participated in blood donation. In 2019, the unit organized a warm-blooded youth to volunteer to join the database of hematopoietic stem cell donors in China, and he signed up with many colleagues. "Before, colleagues in our unit successfully donated hematopoietic stem cells, which gave me a better understanding of the specific methods and processes of hematopoietic stem cell donation. I think it is a sacred thing to save a life with my own blood. "

LANTU’s first global strategic model attracts fans at the auto show.

On September 13, the global version was unveiled at the Turin Motor Show under the name "Courage". As an important model of the Chinese brand, the global version of the Courage appeared as the leader of the parade held in the urban area of Turin, attracting cheers from citizens and tourists along the way.

As the first global strategic model of Lantu, Lantu’s confidant has achieved comprehensive improvement in appearance design, interior layout and performance indicators.

Whether it is the fashion sense of the appearance or the luxury sense of the interior, Landu Zhiyin has broken the design shackles of traditional medium-sized cars and become the "new favorite" in the eyes of many consumers. In the domestic market, Landu Zhiyin’s pre-sale has been opened. With its excellent battery life, leading charging technology and intelligent configuration, it has quickly attracted widespread attention and formed a strong competition with popular models such as Tesla in the market.

Relying on the "985" hard-core three-power system carefully built by Lantu Automobile, Lantu’s confidant has solved users’ concerns about the battery life of electric vehicles. The cruising range under CLTC conditions is as high as 901 kilometers, surpassing competitors of the same level. At the same time, Lantu’s confidant global version is also equipped with a global 800V high-voltage silicon carbide platform and 5C super fast charging technology, which makes the vehicle can be charged and driven 515 kilometers in 15 minutes, greatly shortening the charging waiting time and making daily commuting and long-distance driving more convenient and worry-free.

In the field of intelligence, Landu’s confidant is equipped with Landu’s latest Kunpeng intelligent driving system and Xiaoyao cockpit, equipped with advanced configurations such as 15.05-inch OLED curved edge sliding screen and AR-HUD, providing the driver with an immersive control experience.

The global version of Lantu Zhiyin is based on the new self-developed pure electric platform, which is about 400,000 yuan, showing the strategic layout of Lantu Auto’s high-value products going overseas.

[Autohome Suzhou Promotion Channel] brings you the latest news: the high-profile luxury SUV is going through an unprecedented promotion in Suzhou. At present, car buyers have the opportunity to enjoy up to 130,000 cash concessions, making the already cost-effective XT5 even more accessible. The starting price has been reduced to 242,700 yuan, which is an opportunity not to be missed. To learn more about the current discount range and lock in your favorite model, don’t miss clicking the "Check the car price" button in the quotation form. Let’s seize this wave of car buying opportunities and strive for more favorable car purchase conditions.

The Cadillac XT5 brings out the style of a modern luxury SUV with its unique design concept and exquisite craftsmanship. The front face design is full of power, and the streamlined silhouette shows the perfect combination of sports and elegance. The iconic shield-shaped air intake grille is inlaid with chrome decoration, which not only enhances the visual impact, but also highlights the distinguished identity of the brand. The overall style is stiff and the details are meticulously crafted, revealing a luxurious but technological style, which leaves a deep impression.

Focusing on its refined side design, the Cadillac XT5 has a body size of 4813mm*1903mm*1682mm and a wheelbase of 2857mm, ensuring a spacious interior. The side lines are smooth and dynamic, showing the elegance of a luxury SUV. The front and rear wheel tracks are 1645mm, providing good stability for the vehicle. The car is equipped with 235/65 R18-size tires, and the combination of tires and 18-inch wheels combines both comfort and visual power. Overall, the XT5’s side design balances power and aesthetics, showing the unique charm of the Cadillac brand.

The interior design of the Cadillac XT5 highlights the perfect fusion of luxury and technology. The exquisite leather steering wheel provides a comfortable grip and supports manual up, down and back adjustment, making it easy for the driver to adjust according to needs. The 8-inch central control screen not only has a clear display, but also integrates multimedia systems, navigation, phone and air conditioning functions, providing a convenient operation experience for the driver.

In terms of seats, the Cadillac XT5 is made of high-quality imitation leather and genuine leather materials. The seat is equipped with four-way adjustment including front and rear, backrest, height and waist support to ensure passenger comfort. The driver’s seat is also equipped with an additional electric memory function to meet the needs of personalized sitting posture. The second row of seats also supports front and rear adjustment and backrest adjustment to adapt to the riding needs of different passengers. In addition, the rear seats support proportional reclining, providing passengers with flexible storage space. The overall interior design focuses not only on practicality, but also on the creation of texture and luxury.

The Cadillac XT5 is equipped with a 2.0T engine with a maximum power of 174 kilowatts, a maximum torque of 350 Nm, and a power output of 237 horsepower. This engine, combined with a high-efficiency 9-speed automatic transmission, provides the driver with a strong and smooth driving experience.

Overall, the Autohome owner’s evaluation of the Cadillac XT5 was full of admiration for the appearance and internal comfort of the vehicle. He mentioned that the black body highlights the unique charm of the car, and the interior, although not made of genuine leather, still provides a comfortable ride experience, especially in cold weather. The owner also particularly emphasized the spacious space of the second row and the adjustable seat angle, which makes the passenger ride more comfortable. Although the middle seat is slightly stiff, this does not overshadow the overall charm of the XT5. Therefore, for consumers who pursue practicality and taste, the Cadillac XT5 is undoubtedly a worthy choice.

Original title: online celebrity, the top stream that parents like, looks like this, and 100 middle-aged and elderly people study Tik Tok.

Cultural Industry Review No.3928

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens. As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display. Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

author | cloud flying

read and edit | Time

edit | Time

source | Xinbang （ID：newrankcn）

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens.

According to the new statistics of Tik Tok data tools under the new list, "Laugh at the city," Tik Tok powder.The number of silk was 17.17 million, of which 81.48% were male users and 77.75% were users over 40 years old. The number of fans of @ Scholar in Tik Tok is 9.72 million, of which 70.44% are female users and 79.8% are over 40 years old.

An aunt who charms thousands of people, and an uncle who attracts countless people. They can be called "middle-aged and elderly top flow online celebrity".(PS. There is no accurate definition of the age division of middle-aged and elderly people at present. This paper refers to the definition of middle-aged and elderly people in People’s Daily, and mainly discusses people over 40 years old. )

Why can "@ Scholar" and "Smile" capture a large number of middle-aged and elderly people? Besides the two top streams, what do middle-aged and elderly people watch online? Today we will talk about this topic.

Online celebrity, the top stream that my parents like,

So it looks like this.

When you open the Tik Tok account of @ Scholar, the first thing you see is a man with three or seven hair and wearing a shirt and trousers. His signature actions are to grin, tease his hair, smile and compare his heart. Occasionally, he will walk slowly towards you with a thermos cup in his left hand and a trouser pocket in his right hand.

After a series of tricks, it is the climax of the talent link:

In the green vegetable field, @ Scholar will pick a few peppers with a basket and say, "It’s not my fault to love you, it’s your beautiful fault".

In the wheat field of Huang Cancan, @ Scholar will bite a grain of wheat and sing affectionately "My little sister sent her lover to the east gate".

In the spring season, @ Scholar will go to the rape field, touch the yellow rape flowers and sing "Will you come or not?".

Occasionally, @ Scholar will become a "melancholy prince" and say to the camera with remorse, "I think I am not gentle enough to share your sorrow".

Since the first video was released on July 3rd, 2020, all the 1329 videos of @ Scholar have been in this form. Aunties are also very fond of this set. In the comment area of @ Scholar, many aunts left a message "Scholar’s younger brother, my sister picked up her mobile phone to see you just after finishing farm work" and "If only you were my husband".

Some aunts simply changed their names to "the scholar’s wife", leaving a sentence of "I wish I could be crazy for you all my life, and I will sing poetry and miss you."

In order to express their love for @ Scholar, many aunts also took a co-production video. For example, just by collecting the co-production videos of Auntie and @ Scholar, "Brother Cai is very handsome" attracted the attention of 190,000 fans.

When the "@ Scholar" was broadcast live, the aunts were even more careful. As can be seen from the account avatars on the PK contribution list, the rewards for "@ Scholar" are all aunts who are crazy about love.

Confessing in the comment area, rewarding in the live broadcast room, and co-producing videos with "@ Scholar" have become the fashion of aunts.

If "@ Scholar" is a "mother killer" and "Jin Dong in online celebrity", then "laughing at the city" means "giving in the well that is more suitable for dad’s physique".

Show your trademark smile first, squint your curved eyes, then naughty ask "Who says I’m not cute" and affectionately shout "Can you hear me when I call you brother?" In the eyes of many uncles, "laughing at the city" is as beautiful as "first love girl".

Just like @ Scholar, the talent of "Laughing at the Beauty" is lip-synching. In addition to the old songs "I really loved you", "I loved this life without regret" and "You were the man of my dreams", I occasionally catch up with the trend and play a Tik Tok divine comedy, such as "The Brightest Star in the Night Sky".

After singing a song, the uncles couldn’t wait to leave a message: "You have a bunch of eyes that hook people’s souls", "You are so cute, and my brother likes you" … In addition to these hot confessions, there are also literary uncles who can’t help but recite a poem, leaving a sentence of "Smile with Spring Breeze and Wanjin".

"This is too earthy and oily. Why do aunts and uncles like it?"

Young people don’t understand the popularity of "@ Scholar" and "Laugh the whole city". A large group of people poured into the comment area and live broadcast room of @ Scholar and Smile, leaving messages: "Be careful with your pension", "Don’t brush off my living expenses", "Be careful that I take a screenshot for your wife" and "I’m coming to arrest my mother" …

In the young people’s understanding, "@ Scholar" and "Laugh at the City" seem to be the real version of the succubus, while aunts and uncles have become network idiots, so they should give their own pension money. For a time, the young people’s comments on playing stalks even overshadowed the normal comments of aunts and uncles.

But in fact, if you think about it carefully, there is no essential difference between the young people who admire idolize idols and online celebrity, and the aunts and uncles who admire "@ Scholar" and "Laugh the whole city".

Young people may think that "@ Scholar" and "Laugh the whole city" are not as rustic as their own understanding of online celebrity, but they are more like aesthetic differences.

For example, the male powder accounts of "Flower Broken Flower", "Nie Xiaoyu" and "Smile Beautiful City" all account for more than 80%, but because of their different styles, they are more concerned by users of different ages, among which "Flower Broken Flower" accounts for 50.23% of fans aged 18-23, "Nie Xiaoyu" accounts for 62.25% of users aged 24-40, and "Smile" accounts for 62.25%.

Different ages, different preferences. In the eyes of uncles, "a smile is beautiful" is "pure natural beauty".

Similarly, young girls can shout "I want to give birth to a monkey for you" to idols, and aunts can also leave a message "If only the scholar were my husband". Young people can get emotional comfort from idols. In the comment area of @ Scholar, there are often aunts who pour out the details of their lives, such as just doing farm work for a day today, recently quarreling with their husbands, and someone at home is sick.

As for consumption, at present, the main income of "@ Scholar" and "Laughing the whole city" is live broadcast and rewarding. according toNew shake According to statistics, in the past 30 days, the cumulative number of live viewers of "@ Scholar" exceeded 11.32 million, and the cumulative number of live viewers of "Laughing at the City" exceeded 15.16 million. From the perspective of liquidation, no violations have been found between them.

For young people who are slightly excited, the media people "whispered Bibi" to post: "Young people brush short videos every day to watch the little sister dance and watch the big muscle bully posing. Why can’t the old man watch Jin Dong bite his lip? As long as you don’t live your pension in vain, you can’t be happy. Young people don’t spend more than they do? "

Just as some netizens left a message: you can’t understand it, but you must respect it.

"@ Scholar" and "Smile",

What else do parents like to watch?

Young people may think that accounts like "@ Scholar" and "Laugh at the City" are amazing, but in fact, in Tik Tok, where 600 million people live, there are quite a few such accounts.

Recently, the editorial department of the new list refers to the fan portraits of "@ Scholar" and "Laugh at the City", counts the accounts of users over 40 years old in Tik Tok, and sorts out the TOP100 Middle-aged and Old-aged Accounts with Fans in Tik Tok (hereinafter referred to as the "list"). It is found that there are at least 20 middle-aged and elderly accounts with more than 10 million fans, and all accounts in the "list" have more than 5 million fans.

(PS. Among the accounts that meet the screening conditions, there are some official accounts of David, such as "Thank you for coming" and "Liaoning Voice of Liaoning Radio and Television Station", which are not reproducible for ordinary creators, so they are not within the scope of discussion. In addition, there are a large number of film and television clip numbers, which are out of the scope of discussion because of the large number and copyright violations. )

So, what are parents looking at? Combined with the "list", the editorial department of the new list has sorted out five account types.

First, the positive energy segment

"Positive energy" is the key to understanding the content preference of middle-aged and elderly people. In the list, the core theme of 18 accounts including "Er Dan" and "Ni Ke Song" is "positive energy".

"Two Eggs" mainly shoots short dramas with positive energy, and the topics include filial piety, good health, kindness to daughter-in-law, a sense of security for the elderly, and family responsibilities.

On April 28th, "Two Eggs" released a video "Motherly Love Selfless" about a mother who worked hard to send her daughter to college, only to find that her daughter didn’t want to recognize her mother even in person in order to marry a good husband. Fortunately, my daughter’s fiance knows wisely, so that her daughter realized her mistake, and finally the ending was happy.

As of press time, the number of "two eggs" fans reached 14.3 million.

Just as spitting out parents and complaining that family of origin is a traffic password to attract young people, it is also the expectation of middle-aged and elderly people to hope that their children will be filial and their families will be happy.

In addition, by sharing "social truth" such as "dogs look down on people, and poor dogs bully them" and "when a man often drinks, he must not drink alcohol, but heartache" and other emotional chicken soup, "Chocolate, Little Lemon" and other accounts also suck a lot of powder.

Young people will praise "Let’s gather together and stay away from love rat" crazily, and middle-aged and elderly people will discuss it enthusiastically because of these "positive energy" golden sentences.

Second, Yan value talent

Yan value talent video is the key to glimpse the hearts of middle-aged and elderly people. In the list, 20 accounts, including "Laughing at a Beautiful City", "@ Scholar" and "Beggar Girl", all focus on showing their talents.

In terms of face value, as mentioned in the discussion of "@ Scholar" and "Laugh at the Beauty", the aesthetics of middle-aged and old people and young people are not the same, and "Hug 917" and "Lonely People" on the list are more suitable for the old baby’s physique, online celebrity.

In terms of talents, it can also be found from the listed accounts that middle-aged and elderly people prefer folk talents and comic sketches. For example, the main content of "Brother Yang" is to imitate Xiao Shenyang, while "Bean Girl" is a folk funny artist, and the performance style is similar to that of Northeast Errenzhuan.

Young people will watch handsome guys and beautiful women and listen to pop songs. Middle-aged and elderly people also get the emotional comfort of "intimate people" from these accounts, as well as the simple joy of enjoying performances.

Third, life sharing.

Life sharing video is a mirror to help understand middle-aged and elderly people. In the list, the number of life sharing accounts is the largest, with 31 accounts.

"Enshao" mainly shares the joy and daily life of a mother and son. The background is funny, but the background is rural. "The most beautiful couple in Master Liu’s construction site" mainly shares the story of a couple improving their lives by live broadcast. The background is inspirational, but the background is the construction site.

In addition, middle-aged and elderly people also have their own plums, such as "@ Xiaomin" by 15.12 million fans and "Listen" by 8.37 million fans. Taking "Listening" as an example, it is also to create a clean and dreamy rural life. Liziqi is talking about fleeing from the north to Guangzhou, and young people returning to their hometowns to find inner stability. But "Listening" is more about stories between neighbors, and it is the ups and downs of people who stay in their hometown.

It can be found that simplicity and country are the main labels of these accounts, which may also be related to the childhood memories of middle-aged and elderly people. Before the large-scale urbanization in China, most of them lived in the countryside.

Of course, this does not mean that middle-aged and elderly people have no yearning for exquisite life. Among the life sharing accounts, the core content of 10 accounts is to share all kinds of exquisite life.

"Longmei" and "Xiamen Finland" are accounts opened by two tour guides. The daily content is to introduce various tourist stories in Nanjing Presidential Palace, Shanghai Peace Hotel and other attractions. Relying on these contents, the two accounts absorbed 7.1 million and 6.25 million respectively.

"China Future Consumer Report 2023: Generations" refers to Generation X (people born in 1965-1979) as "the generation with accumulated material wealth".Middle-aged and elderly people may have more time and money to travel. A reference data is that the number of users over 60 years old on Ctrip platform reached 10 million last year.

△ Source: "2023 China Future Consumer Report: Generations"

Similarly, Zhou Lijun, president of Easy Car Research Institute, once said that around 2026, the largest car buyers in China auto market are middle-aged (old) people in big cities, accounting for 40%. Recently, Cui Dongshu, secretary-general of the Association, also said that the main consumers in the automobile market are still middle-aged and elderly people. "The wealth accumulated by middle-aged and elderly people has never been seen before, and there has been no one since."

Perhaps for this reason, the core fans of car bloggers such as "Jiufang Beaver", "Mr. Ye’s vlog", "Wo is fanfan" and "Yu Ning Cici" are all users over 40 years old.

It is worth noting that in order to get middle-aged and elderly users faster, some operators choose to use positive energy short plays to suck powder first, and then change the content to plant grass cars, such as "Liu Yifei" with 5.58 million fans.

△ "Liu Yifei" before and after the content comparison

Fourth, dry goods of knowledge.

Middle-aged and elderly people also have knowledge needs, and 13 accounts in the "list" are knowledge dry goods accounts.

From "Hao Ge teaches cooking" to "Dr. Wang Cardiovascular" who teaches medical science, from "a red star" who talks about modern history to "An Lan" who talks about Chinese studies, and then to "Pan Lv’s theory" which analyzes family legal disputes, middle-aged and elderly people have a very wide range of concerns.

The difference is that the concerns of middle-aged and elderly people and young people are very different. Take the food account as an example. Young people like food bloggers who are lively and eye-catching, such as "Mianyang cuisine" and "Nanxiang doesn’t like eating", but what middle-aged and elderly people need is simple and easy-to-operate home cooking teaching.

Fifth, e-commerce sells goods.

Middle-aged and elderly people have not only content needs, but also shopping needs. In the list, there are 13 typical e-commerce accounts.

QuestMobile’s Insight into the Development of Short Video Live E-commerce in China in 2022 shows that 36.3% of users in Tik Tok and Kuaishou are over 41 years old. Among them, users over the age of 51 accounted for 18.9%, and nearly 30% of users’ monthly online spending power exceeded 2,000 yuan. "China Future Consumer Report 2023: Generations" also shows that there are about 330 million people in Generation X in China at present, and 23% of the population accounts for 34% of the wealth.

△ Source: "2023 China Future Consumer Report: Generations"

The consumption power of middle-aged and elderly people should not be underestimated.

"Sleeve Women’s Wear" mainly sells original women’s wear, and the customer unit price is mostly between 100-300 yuan, according toNew shake According to statistics, it is estimated that "Xiuen Women’s Wear" will bring goods between 50 million and 75 million yuan in recent 90 days.

"Enron Beauty-Diandi Brand Manager" mainly sells beauty and skin care products, according toNew shake According to statistics, "Xiuen Women’s Wear" is estimated to bring between 75 million and 100 million yuan in the past 30 days, of which the highest sales volume is an emulsion with a customer price of 3,899 yuan.

△ Source: New Shake

It should be emphasized that the female powder of "Xiuen Women’s Wear" accounts for 85.07%, and the female powder of "Enron Beauty-Diane Brand Manager" accounts for 79.42%. There are not many accounts with more male powder and high sales in the list. From the perspective of realization, middle-aged and elderly women have more potential.

There are also accounts in the list that are mainly small department stores that grow grass and live at low prices. Among them, "good things as scheduled" is estimated to bring 5 million to 7.5 million yuan in the past 90 days; It is estimated that "Qitong Haowu" will bring 1 million-2.5 million yuan in goods in the past 90 days.

It is worth noting that the number of these account works is extremely large, with a maximum of 40,000, and the number of likes is extremely low, with the lowest single digit. Selling goods depends on quantity to win. Combined with the historical data of the new shake, some accounts have also adjusted their operational content. Referring to "Liu Yifei", it is not necessarily impossible to rely on film and television clips, positive energy short plays and other content to absorb powder, and then adjust the content to plant grass and bring goods.

tag

On the whole, from the popularity of "@ Scholar" and "Laugh at the City" to the existence of a large number of middle-aged and elderly accounts, it proves the strong content consumption demand of middle-aged and elderly users. The results of accounts such as "Xiuen Women’s Wear" and "Enron Beauty-Diandi Brand Manager" also verify the good consumption potential of middle-aged and elderly users. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display.

As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. In recent years, there have also been platforms for middle-aged and elderly people, such as candied beans and beautiful articles. With the aging trend in China becoming more and more obvious, there are bound to be more and more middle-aged and elderly business cases.

△ Source: Xiaomi App Store

Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

This article is transferred from WeChat official account’s "NewRankcn" (ID: NewRankcn), focusing on observation and reporting in the field of Internet content, and caring about people and things related to the content industry.

Join a private community

Subject reading

☉After the hall breeze, middle-aged men began to wear dad shirts?

☉ How much spark can free online writing and middle-aged people make?

Sleeping in the national map, the soul of middle-aged people in Beijing practices.

Recommended listening

"Taoist short video" brings fire metaphysics economy, what is the value of Taoist metaphysics?

The nobleness of internal entertainment is crushed by the all-female comprehensive of Douban 9.6!

"Disappeared She" exploded, and this summer’s file will be the hottest in four years.

Directly hit the pain point of the cultural tourism and see what Suzhou Cultural Fair will do.

"Bad Obsession Eliminator" is on fire. How can Taiwanese dramas be applauded and popular?

Industry Window and Top New Media [Cultural Industry Review] has lasted nearly 4,000 issues (lasting more than 10 years, spanning nearly 4,000 days), and pushed more than 8,000 professional and high-quality articles in the fields of culture, tourism and sports. [Cultural Industry Review] has always adhered to the characteristics of authority, professionalism, accuracy, timeliness and practicality, focused on the frontier dynamics and development thinking of industries such as culture, tourism and sports, faced the major issues of industry development in the new era, and integrated the observation and understanding of elites inside and outside the industry. It has received great attention and strong support from government officials, heads of enterprises and institutions and elite practitioners at all levels from the central to the local, and has also set up smooth channels for communication between all parties. He is an important assistant to the Propaganda Department of the CPC Central Committee, the National Development and Reform Commission, the Ministry of Culture and Tourism, the State Administration of Radio and Television, the State Film Bureau, the State Press and Publication Administration, National Cultural Heritage Administration, the State Sports General Administration and other relevant departments, local municipal governments, and cultural, tourism and sports enterprises across the country. Welcome to subscribe for attention!

Exchange/consultation/cooperation

Please add the editor’s micro signal: 7759813.

clickAdd "Cultural Industry Review" below [Read the original], here is your stage ~

Love it hereArticles? Share, like, watch, all arranged ~

Editor in charge: