The brand that was almost abandoned by Mercedes-Benz was saved by BYD. The car with an average price of 415,000 yuan sold over 10,000 yuan a month.

In the past many years, independent brand car manufacturers have always had a high-end dream, so when those models with relatively low prices have achieved good sales, they try to launch high-level new brands and new products with relatively higher prices, such as Lectra, WEY and Starway. However, there is also a brand, the situation is not the same. It is Tengshi Automobile established in 2010 by BYD and Mercedes-Benz, which should be regarded as the earliest joint venture brand of new energy vehicles in China.

However, Tengshi Automobile’s products have not achieved corresponding sales performance in the market, so the brand has been in a state of loss. From 2014 to 2019, it lost 260 million yuan, 570 million yuan, 1.3 billion yuan, 480 million yuan, 888 million yuan and 539 million yuan respectively, so it is hopeless to see Tengshi Automobile rise. In 2022, BYD and Mercedes-Benz will be among Tengshi Automobile. In other words, although Mercedes-Benz holds a 10% stake in Tengshi Automobile, it is only an investor and has no right to speak. Tengshi Automobile was almost abandoned by Mercedes-Benz.

However, in the past year of 2022, it was the most vigorous year for BYD. The sales volume climbed month by month, and the monthly sales volume finally exceeded the 200,000 mark, and it surpassed FAW-Volkswagen to become the first independent brand with the highest monthly sales volume of passenger cars for many years, and its epoch-making significance was highlighted. At the same time, the monthly sales volume of BYD Han series vehicles exceeded 30,000, and the monthly sales volume of BYD Tang series vehicles exceeded 10,000. The market and consumers have given enough trust to these two models with the attributes of domestic vehicles, new energy vehicles and mid-to high-end vehicles, which also makes it possible for BYD to make efforts again in the high-end market.

So BYD looked for an "export" in Tengshi brand, and launched Tengshi D9, a high-end new energy source, with a price of 335,800-465,800 yuan and an optional MPV model with pure electric and DM-i hybrid power systems. After the car came out, the market response was very good. Many consumers chose this model after comparing the MPV models of the same size and level of many joint venture brands, and the sales volume of this car.

In March 2023, the sales volume of Tengshi D9 exceeded 10,000, reaching 10,398, which should be the first domestic MPV model with a price of over 300,000 yuan and a monthly sales volume of over 10,000. It is a milestone product. The key detail is that according to official information, the average car purchase price of this car reached 415,000 yuan. The monthly sales volume of this product has exceeded 10,000 vehicles. It should be no problem to say that Tengshi brand has been saved by BYD, so the monthly sales volume of this car has exceeded 10,000, which is of greater significance to Tengshi brand.

What kind of product charm does Tengshi D9 have, and can quickly "save" Tengshi brand? First of all, Tengshi D9 is a typical medium and large MPV model, with a length of 5250mm and a wheelbase of 3110 mm. It has a 7-seat layout, and it performs quite well in the application of interior materials, configuration layout and vehicle space performance.

Of course, more importantly, this MPV model is equipped with BYD’s three-electric system, and the DM-i model is equipped with a 1.5T plug-in special engine+hybrid system. The minimum acceleration time of 100 kilometers can reach 7.9 seconds, and the minimum fuel consumption can reach 5.9L/100 kilometers. For such a large-sized MPV model, it can be said that it is necessary to have performance, fuel consumption economy and endurance anxiety.

The maximum cruising range of pure electric vehicles is 620 kilometers, and the acceleration time of 100 kilometers is the fastest 6.9 seconds. The unique "dual-port" fast charging,Effectively improve the use efficiency of the 166kW fast charging scene, and can replenish 230km in 15 minutes. This charging efficiency is still very high. Both DM-i hybrid vehicles and pure electric vehicles can guarantee very good NVH performance and ride comfort of power output, which is very important for mid-to high-end MPV vehicles.

On the intelligent level, Tengshi D9 is equipped with Tengshi Pilot intelligent assisted driving system, which has 24 sensors and 1 domain controller, and can realize functions such as intelligent navigation, highway assistance, visual fusion full-scene automatic parking, stop-and-go full-speed adaptive cruise, etc. The driving assistance ability is still relatively strong, and the convenience and safety of daily driving can also be greatly improved.

Therefore, in essence, Tengshi D9 is a medium and large MPV model with high cost performance, but it also highlights the sense of luxury, comfort and technology. Moreover, with BYD’s overall excellent performance in the field of new energy vehicles, many consumers are willing to try and accept mid-to high-end products such as Tengshi D9. It can be said that Tengshi D9 appeared at the right time, and Tengshi brand regained its momentum with this car, and then Tengshi N7.