B2C e-commerce

Cross-border e-commerce B2C:

B2C(Business To Customer) is one of the classifications of e-commerce according to the transaction objects, which means the e-commerce between commercial organizations and consumers.

Under the B2C model, Chinese enterprises directly face foreign consumers, mainly selling personal consumer goods, and the logistics mainly adopts air parcels, mail, express delivery, etc. The main body of customs declaration is postal or express delivery companies, and most of them are not included in customs registration at present.

B2C mode

B2C service mode: the service of completing transactions between export enterprises and overseas end consumers through third-party cross-border e-commerce platforms can be divided into open platforms and self-operated platforms according to the operation mode of the platforms.

1. Open platform

Mode introduction: The content of open platform involves all aspects of export e-commerce. Besides the data of buyers and sellers, it also includes the business of goods, shops, transactions, logistics, evaluation, warehousing, marketing and promotion, so as to realize the systematic docking of applications and platforms, and establish its own developer ecosystem around the platform.

Open platform exists more as a management and operation platform provider, and serves both buyers and sellers by integrating platform service resources and sharing data.

Representative companies: Amazon, AliExpress, eBay, Wish.

2. Self-operated platform

Mode introduction: the platform conducts unified production or procurement, product display and online transaction of the products it operates, and delivers the products to the final consumer groups through logistics and distribution.

The self-operated platform introduces, manages and sells various brands of goods by tailoring the purchasing standards that meet the demands of self-brands and consumers’ needs, and highlights the reliability of its own brands based on reliable brands.

The self-operated platform makes great efforts in the management of all key links of the whole transaction process, such as the introduction, classification, display, transaction, logistics distribution and after-sales guarantee, and realizes the real-time management of the whole transaction process through the management of the Internet IT system and the construction of a large-scale warehousing and logistics system.

Representative enterprises: Lanting Jishi, Global Tesco, Milan Net, DX.