During the National Day Golden Week, the property market in the northern county was explored： the developer did not engage in preferential sales promotion, and the lowest unit price of second-hand hou
A real estate project in the urban area of Arun Banner
"The houses here are basically bought by locals."
On the morning of October 4th, Jiang Xue, a salesperson, told the reporter of national business daily at the Waterfront Shangpin Project Sales Center of Arong Banner under the jurisdiction of Hulunbeier City, Inner Mongolia Autonomous Region, "We don’t have any promotional offers here for the time being, but if you can pay the full amount, you can get a discount of more than 90%."
During the Golden Week of National Day, the reporter visited Arun Banner and found that the real estate projects currently on sale in the local area were basically developed by local developers, such as Yulinwan, Zhiguiyuan, Jixiang Kuntai, Xuefu Family, Rongfu Hua Ting, Dingrun Home, Taoli Home, etc. However, there were not many housekeepers at the sales site of each project, and most of the developers did not carry out relevant preferential promotion activities.
The biggest selling point of school district into real estate
There is no preferential promotion in Golden Week.
During the interview, the reporter found that the real estate in Arongqi is unpretentious in promotion, which is different from the real estate in big cities, such as emphasizing the promotion of project degree, commercial facilities and rail transit. For example, most local real estate projects are planned and built around famous local middle schools, and the price will be 500~1000 yuan/square meter higher than other projects far from the school.
"The biggest advantage of our project is the advantage of the school district. It is very close to Allen Middle School (junior high school) and Arongqi No.1 Middle School (high school). It takes about 5 to 6 minutes to walk." Jiang Xue told the reporter of national business daily that children need a degree in district real estate when they go to junior high school, which is also the most important thing for many people to buy a house.
During the visit, the reporter learned that in Arongqi, supermarkets, restaurants, banks and other basic living facilities are mainly concentrated in Xiangyang area, while most new commercial housing projects are located in the happy area in the west of the city.
Chen Chao, who has been engaged in real estate for many years in Arong Banner, told reporters, "About seven or eight years ago, the place where the housing price in Arong Banner was relatively firm was located in Xiangyang District, the city center with good commercial facilities. In 2014, after County No.1 Middle School moved to the happy area in the west, many local teachers, civil servants and other people chose to buy houses in the happy area. Although the surrounding facilities are still in the downtown area, some houses are old and serious. . "
Arun qi xingfu section de shui an Shang pin project sales center
In the Waterfront Shangpin Project Sales Center in Happiness Area, Yang Qiuhua, who is looking at the house, told reporters that her son is a teacher in the county town and is going to get married at the end of this year, just taking advantage of the holiday to see the house. "The houses in the first and second phases of this project are all sold out. I am now looking at the houses in the third and fourth phases."
“ Buying a house in Arongqi is mainly for locals, such as teachers, civil servants and other just-needed groups. , and some from the countryside to the county to buy a house. Unlike big cities, many of them invest in buying houses. "Chen Chao said.
For developers in big cities, National Day Golden Week is an important node of marketing. The reporter visited the city of Arongqi and found that in the happiness area, which is the main concentrated area of the real estate currently on sale, there are basically no relevant preferential promotion activities at the sales site of each real estate, and there are not many house buyers.
House prices have hardly changed for many years.
Second-hand houses are cheaper than new ones.
Judging from the trend of real estate prices in Arongqi, the overall fluctuation in recent years is not great.
According to the data of Jiwu. com, the price of second-hand houses in Arongqi has been stable at around 4,200 yuan/square meter in the past three years. The price of new houses in Arongqi can’t be found on the third-party platform. Huang Li, a local real estate agent, told reporters that "the price of new houses in Arongqi has basically not changed in the past five years, and it has been stable at 5,000 ~ 6,000 yuan/square meter, unlike the housing prices in big cities. There is room for growth."
The price trend of second-hand houses in Arong Banner in recent three years Source: Jiwu. com.
"Buying a second-hand house in Arongqi is much cheaper than buying a new house. The lowest is only 2,000 yuan/square meter. For example, such houses can be found in Yulin Bay, Ruyi and other communities. The selectivity of second-hand housing above 3,500 yuan/square meter is even greater, such as classic homes and Pengtai homes. " Huang Li said.
In addition, the reporter learned during the visit that most of the houses currently on sale in Arongqi are large-sized units.
Arong Banner, located at the eastern foot of Daxing ‘anling Mountains, is equivalent to a county-level city in terms of regional administration. In recent years, for most counties, population loss is one of the important factors restricting the development of local property market. According to the data of the seventh national census, as of November 1, 2020, the permanent population of Arong Banner was about 258,000, a decrease of 21,000 compared with 279,000 in 2010, with an average annual growth rate of -0.78%. Among them, the urban population is 125,000, accounting for 48.32%, an increase of 41,500 compared with 2010, accounting for 18.51 percentage points higher than that of the previous year.
On the afternoon of October 4th, Chen Xiao, a senior analyst at Zhuge Housing Search Data Research Center, said in an interview with national business daily via WeChat. At present, the population outflow is an important factor that leads to the difficulty of rising house prices in most cities with energy levels above the fourth and fifth lines. .
"There are limited foreign buyers in these cities, so the effect of price reduction promotion is limited. Especially in the context of the downturn of the national real estate industry, cities with energy levels of the fourth and fifth lines and above are even more unattractive, and their property preservation ability is poor. It is expected that there will be no room for rising house prices in the future, and even the possibility of falling will not be ruled out. " Chen Wei said.
(At the request of the interviewee, Jiang Xue, Chen Chao, Yang Qiuhua and Huang Li are pseudonyms.)
Reporter |chen ronghao Edit |Wei wenyi Dubo, Sun Zhicheng
Proofread |Siqi Liu
| national business daily nbdnews Original article |
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