When Tanggang came out, it refreshed everyone’s understanding of medium-sized SUVs. No one believed that an SUV would mainly promote how fast it accelerated. After all, people who drive SUVs have stopped pursuing speed madness. However, it reversed thinking and built an SUV that could accelerate 100 kilometers into 4 seconds. You know, few SUVs could run into this achievement at that time, and even if they did, the price was many times more expensive than it. Today, what we want to talk about is the 2021 Tang, and let’s experience the new style with more ingenious design and reverse thinking development.

First of all, its appearance still follows the design language of "DragonFace", with a "faucet" front face and a suspended C-pillar, plus a double-layer penetrating taillight, which is almost the same as that of the previous generation, except that the materials used will be improved. For example, the horizontal bar on the middle net of the front face used to be polished metal, but now it has a matte matte texture, which enhances the sense of grade. The latest fonts are used in the footer, which makes it more concise and regular.

The new interior is developed by the global interior design director, and it is also extended by the design language of "DragonFace". Through the detailed design and material collocation, it reflects a luxurious texture. The new Tang’s audio system is actually equipped with the Nordic Rirac brand audio system, which is a unique practice. The front seat adopts a more complicated digital punching and pressing process, while the rear seat is straight, but the softness is still very good.

The 2021 model continues the powertrain of the 2.0T turbocharged engine+motor group. Based on the latest DM-p technology, the official said that the motor output and program were optimized, so that the acceleration time of the 100-kilometer version of the model was increased from the previous 4.5 seconds to 4.3 seconds. At the same time, the 2021 model has a comprehensive endurance of more than 800 kilometers. Moreover, the 2021 model is equipped with the newly developed "blade battery" technology, and the battery life of the blade battery is increased to 565 kilometers, 45 kilometers more than the old model, and the acceleration time of 100 kilometers is also increased to 4.4 seconds. I think it is no longer a dream for Tang to achieve an SUV for more than three seconds after two years of evolution.

To sum up, Tang has always been a leader in the SUV market share. As a model, there are many R&D on Tang. Now the trend of new energy is keeping pace with the times. I believe that in the near future, we can make greater progress in new energy.

Special statement: The above contents (including pictures or videos, if any) are uploaded and published by users of the media platform "Netease", and this platform only provides information storage services.

Easy car number provided by the author

　　Who is the most popular pickup truck model in China? I believe that many people will think of the Great Wall Gun in their hearts. This large-size pickup truck launched by Great Wall Motor has greatly changed people’s impression of pickup truck tools. The Great Wall also launched the first RV based on the chassis of the Great Wall gun pickup truck. The name is also very loud, called "Freedom Gun". So what about this car? Let’s find out next!

　　The front of the vehicle adopts the modeling design of the pickup truck for the Great Wall gun, which follows the pickup truck style and is very atmospheric and beautiful. In addition, the design details of many places outside its body also allow this car to have enough display space in the suburbs, RV camps and other areas. The dimensions, length, width and height of the whole vehicle are 5990*2190*3030mm respectively, and the wheelbase is 3470. It is worth noting that due to the demand for refitting the RV, Lanzhong RV and Great Wall Motor have developed a special chassis for RV, and the rear wheel track has been widened to 1710mm, which makes the RV equipped with the living cabin run more stably.

　　The diesel version of the free gun house car adopts GW4D20M, with a maximum power of 120KW, 163 HP and a peak torque of 400N·m；; The gasoline version of the free gun house car adopts GW4C20B, with a maximum power of 140 kW; 190 horsepower, peak torque 360 n m. This kind of power gives our RV a deep trip and has a power guarantee.

　　Automatic gear operation is more convenient. The free gun house car is equipped with ZF 8AT transmission, which has more assured quality, smoother gear shifting and more sensitive and quick response. With the electronic gear shifter, the gear shifting operation is more convenient and the driving feeling is more advanced. Options to meet more automatic driving needs.

　　Now that it has been changed into an RV, the biggest selling point of this Great Wall Freedom Gun is of course the comfortable space. After opening the back door, you will find a hole in the interior, which is completely a mobile luxury big bed room space. The first thing you see is the living room area, with a folding sofa and a folding table board. The sofa here can also achieve the effect of a folding bed.

　　The opposite sofa can be used for four people’s leisure and entertainment. The expandable small table can increase the area of the small table, increase the area for eating or placing items, and is also equipped with two cup holders. Even when driving, the water cups placed in the cup holders are not afraid of falling. It is also equipped with a TV, and it is also very good to sit on the sofa and watch TV. This sofa can also be combined into a single bed at night. The size of sofa bed is 1.7m×0.9m, which can be used for rest. We can put some items that we often use in the locker at the upper part of the living room, which is very convenient to take.

　　Front forehead double bed, with expanded bed design, more rational use of space, drawing ribs bed, expanded 1700mmX1950mm, the rest two people are still very spacious. There is an overhead skylight on the forehead bed, and the left and right sides are opposite windows for ventilation, lighting, enjoying the moon at night and taking pictures. At the same time, it has the functions of sunshade and mosquito prevention. There is a storage device at the top, and it is also equipped with 12V and 220V charging sockets, reading, etc., which makes the RV life more comfortable and convenient.

　　There is a separate kitchen area in the second half, which is fully equipped with water and electricity, so you can cook in the wild by yourself. The super-large double-door refrigerator is also very practical, and the capacity of the cold room and freezer can reach 76 liters.

　　The toilet has the functions of washing, showering and sitting. Equipped with a rotatable toilet, an oversized washbasin, more storage space, and convenient storage of toiletries. It is also equipped with a two-way ventilator, designed to open windows, and the overall ventilation effect of the bathroom is good. Fuel heating system can provide warm and warm air for vehicles, and it is very convenient to use hot water to wash and bathe with 150L clean water tank. Turn on the warm air in winter, and the RV life is more comfortable.

　　Dealer name: Shanghai Yihe Automobile Sales Co., Ltd.

　　Floor 1, Building B, 1886 Automobile Culture Plaza, No.3588 Qixin Road, Minhang District, Shanghai

　　VIP line: 4001613663 186-2185-6676 Manager Ling (same as micro signal)

　　Our company’s outlets are all over the country, and we can send cars to your door. Including but not limited to the following provinces and cities: Beijing, Shanghai, Tianjin, Chongqing, Hebei, Shijiazhuang, Shanxi, Taiyuan, Liaoning, Shenyang, Jilin, Changchun, Heilongjiang, Harbin, Jiangsu, Nanjing, Zhejiang, Hangzhou, Anhui, Hefei, Fujian, Fuzhou, Jiangxi, Nanchang and Shandong. Sichuan, Chengdu, Guizhou, Guiyang, Yunnan, Kunming, Shaanxi, Xi ‘an, Gansu, Lanzhou, Qinghai, Xining, Xizang Autonomous Region, Lhasa, Guangxi, Nanning, Inner Mongolia, Hohhot, Ningxia Hui Autonomous Region, Yinchuan, Xinjiang Uygur Autonomous Region and Urumqi.

　　Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

　　It is said that the eyes of the masses are discerning. What do you want to see when buying a car? Of course, it is sales volume. When you are hesitant, you can never make a mistake in choosing a brand that more people buy. As the global sales champion of China SUV in 2023, Chery Automobile’s morale was quite high at the beginning of the year. From January to February, Chery Automobile sold a total of 348,019 vehicles, and its Tiggo series won the global sales champion of China brand fuel SUV in 2023. In March, Tiggo 9 expanded with its head held high, which is expected to hand over more beautiful transcripts. Especially with the arrival of the "Dragon Head Up" solar term, the temperature has warmed up and climbed, and the willingness to travel after being dormant for a winter has also begun to sprout. Tiggo 9 has a deep understanding of China’s family travel needs and is the best choice for a 200,000-class domestic SUV.

　　Start a strong momentum and set out for the N possibilities in spring.

　　The journey to spring is always exciting and fascinating. Tiggo 9 is equipped with Kunpeng 2.0T GDI, which matches Magna’s latest wet powershift 7DCT or Aisin 8AT double gold power combination, and the peak torque is 400N·m, providing strong power support for the passionate mood on the road.

　　The four-wheel drive version of Tiggo 9 has seven modes: economy, standard, sports, mud, sand, cross-country and snow, and the response time is ≤100ms. Whether the destination points to mountains and seas or gallops in Yuan Ye, all-around player Tiggo 9 can easily cope.

　　"Maglev" suspension, the main travel road, smooth and smooth.

　　Infinite spring is desirable, and it is equally important to encounter different road conditions during the journey and whether the driving experience is comfortable. Tiggo 9, the only model in its class equipped with CDC "magnetic suspension", relies on five vehicle condition monitoring sensors, four electromagnetic shock absorbers and a controller to adjust the body posture in real time within milliseconds. As a driver, you can clearly feel the perfect sense of freely switching between "soft" and "hard" running. Lu Yu’s gravel and potholes are inevitable during the hiking trip, so the suspension can absorb redundant vibration, minimize the sense of continuous bumps, and give passengers a comfortable feeling of smooth passing.

　　In addition, with the front McPherson+rear multi-link suspension support, the support and follow-up of Tiggo 9 also have a good performance. The 4.8-meter body is like a tiger sniffing roses when cornering and overtaking, and it is huge, but delicate and silky.

　　Stretch to your heart’s content, super comfortable cockpit, no fear of trudging.

　　Under the influence of the breath of spring, my body and mind began to stretch, and I yearned for a broader world and space. Tiggo 9 has a length of 4820mm, a width of 1930mm and a wheelbase of 2820mm. The front and rear legs and head are spacious, and the main and passenger seats are equipped with electric adjustment, memory, heating and ventilation, as well as electric adjustable lumbar support, leg support and pneumatic massage, which are rare in the same class. The two rows of comfortable sleeping headrests, the heating function of cushions on both sides, and the 540 stereo surround air conditioning system provide a high-quality car rest experience. The Tiggo 9 is in place. In addition, the car is equipped with a 14-speaker SONY stereo, a 256-color waterfall-type melody atmosphere lamp and an intelligent fragrance system … to create a leapfrog experience of the flagship model in terms of hearing, vision and touch, so the pleasure of such a trip to the spring will be doubled.

　　Exploring the journey of spring needs 100% security to support it.

　　Spring is warm, everything grows, and the scenery along the way is charming. Tiggo 9 is more concerned about how to ensure the safety of driving. ACC adaptive cruise, 540-degree panoramic image, traffic sign recognition, etc. The guards are complete. In addition to active safety, passive safety must also be paid attention to. The proportion of high-strength steel used in the whole vehicle is as high as 85%, and the body is stronger. At the same time, the remote airbag between the main driver and the auxiliary driver can effectively avoid the injury caused by the secondary collision.

In car home Tai ‘an preferential promotion channel, we are pleased to announce that Chery Automobile is carrying out preferential activities! As a popular SUV model, the discount range of Tiggo 8 in Tai ‘an area is as high as 20,000 yuan, and the starting price is only 92,900 yuan. This is an excellent opportunity for you to own a car with excellent performance and rich configuration at a more favorable price. If you want to know more details about the Tiggo 8, please click "Check the car price" in the quotation form to get a higher discount!

Tiggo 8 is an SUV model with fashionable appearance. Its front face design adopts a brand-new family-style design language, and the front grille is decorated with a large area of chrome, which shows the luxury temperament of the whole vehicle. The body lines are smooth, the lines are concise and powerful, and the overall style is fashionable without losing stability. The side of the car body is decorated with a large area of chrome plating, and with the design of double waistline, the whole car is more dynamic. The rear of the car is designed with penetrating taillights, which makes the whole car more fashionable. At the same time, the Tiggo 8 is also equipped with two exhaust pipes from both sides to make the whole vehicle more sporty. Generally speaking, the design of Tiggo 8 is fashionable and meets the aesthetic needs of young consumers.

Tiggo 8 is a medium-sized SUV with a body length * width * height of 4700*1860*1746, a wheelbase of 2710mm, and front and rear tracks of 1582 and 1604mm respectively. The car uses 235/55 R18 front and rear tires and is equipped with fashionable rims. The lines on the side of the car are smooth, showing a sense of movement and strength. The height of the car body is moderate and the visual effect is very atmospheric.

The interior design of Tiggo 8 car series is simple and generous, with leather steering wheel, which feels comfortable and can be manually adjusted up and down and back and forth. The size of the central control screen is 10.25 inches, and the operation is smooth. The multimedia/charging interface includes 2 USB in the front row and 1 USB/Type-C in the back row. The seat is made of imitation leather. The main seat can be adjusted in front and back, backrest and height (2 directions), and the auxiliary seat can also be adjusted in front and back and backrest. The front seats also have a heating function. The second row of seats can be adjusted by backrest, and the rear seats can be laid down in proportion. The overall interior configuration is rich and the driving comfort is high.

The Tiggo 8 is equipped with a 1.5T 156 horsepower L4 engine with a maximum power of 115 kW and a maximum torque of 230n m.. This engine has excellent power performance and can provide drivers with abundant power output. At the same time, the 6-speed manual gearbox makes driving more flexible and smooth. No matter on urban roads or highways, Tiggo 8 can bring excellent driving experience to drivers.

In the evaluation of car home car owners, we can see that Tiggo 8 has performed very well in many aspects. From the driving experience, the stability and acceleration of the Tiggo 8 have been highly recognized by the owners, which also makes the drivers feel great comfort and security during driving. At the same time, the sound insulation effect of Tiggo 8 has also been well received by the owners, and both wind noise and tire noise are effectively controlled, so that drivers can enjoy a quieter driving environment. In addition, the design of the Tiggo 8 is magnificent, and the space inside the car is very spacious, providing passengers with a more comfortable ride experience. The most surprising thing is that there is no smell in the car of Tiggo 8, which also makes the owner trust its quality more. It can be said that the Tiggo 8 has demonstrated its own strength and advantages in many aspects, and it is a trustworthy automobile product.

As a high-end brand of Chery, Xingtu Eta Ursae Majoris has been expected by the industry for a long time. Facing the current wave of high-end automotive intelligence, can Starway Eta Ursae Majoris live up to expectations? With the world premiere of Starway Eta Ursae Majoris and the opening of blind subscription, this answer has become clear.

Starway Eta Ursae Majoris has a blind price of 170,000-220,000 yuan-you are not mistaken. This lion eco-smart cockpit, which is the first flying fish super-chassis, has a very artistic avant-garde aesthetic design language of light and a sense of science and technology. The blind price is so close to the people, which shows that the "400,000-level smart and luxurious flagship SUV" deserves its name.

In addition, the launch of Starway Eta Ursae Majoris has more profound significance. First of all, as the first model of Xingtu Qingdao Super Intelligent Factory; Second, the Star Road Eta Ursae Majoris is the first strategic model after the Star Road brand entered the 2.0 stage; Third, Starway Eta Ursae Majoris is the first model to apply M3X Mars Architecture 2.0; Fourthly, Xingtu Eta Ursae Majoris is the first product released by Chery Group as "Eta Ursae Majoris 2025" science and technology strategic technology innovation chain, which integrates the scientific research achievements of Eta Ursae Majoris Laboratory.

Equipped with 2.0TGDI+7DCT gold power combination.

In terms of appearance design, although it is not an all-electric vehicle, the Eta Ursae Majoris gives people the first impression that it is a very forward-looking design. The front face of the new car is designed with a borderless middle net of "Star Window", which is very futuristic and sci-fi against the background of "X" starship daytime running lights.

The side of the car body, the maximum height-width ratio of the same class of 1.145 and the design of the cockpit-type sliding-back roof of the fighter plane give the Star Way Eta Ursae Majoris a cool wide-body and low-prone effect. In the rear part, the tail spoiler of the fighter plane is designed with the tail light of Xinghe, which echoes the front face from a distance, making the Star Way Eta Ursae Majoris have a strong recognition.

In terms of power, Xingtu Eta Ursae Majoris has a global power configuration, and it will be equipped with a new energy power system in addition to the 2.0TGDI+7DCT gold power combination. Among them, China Top Ten 2.0TGDI engine can provide super output of 400T.

Chassis comfort is comparable to "magnetic levitation"

Of course, as a representative of domestic high-end models, the biggest highlight of Starway Eta Ursae Majoris is not only its appearance and power, but also its flying fish extrasensory chassis, which is undoubtedly more advanced in technology.

It is understood that the CDC electromagnetic suspension system mounted on the flying fish extrasensory chassis can collect the dynamic data of road surface, body and wheels in real time through five body posture monitoring sensors, four electromagnetic dampers and one controller, and actively adjust the suspension damping in time. The millisecond response speed is comparable to that of luxury brands. While realizing the intelligent control of vehicle attitude, CDC electromagnetic suspension system takes into account the improvement of comfort and handling. Really achieve the luxury quality of "starting without looking up, braking without nodding, turning without tilting, bumping without sprinkling water".

In addition to the CDC electromagnetic suspension system, the flying fish extrasensory chassis is also equipped with chassis hydraulic vibration isolation system and SS system. With the technology of double hydraulic mounts and hydraulic bushings, the road vibration can be reduced by more than 30% in bumpy road conditions. In addition, the SS system which can accurately adjust the suspension damping according to the braking deceleration, restrain the braking nod and greatly optimize the NVH performance, Star Road Eta Ursae Majoris will realize a comfortable and luxurious experience like "magnetic levitation".

Intelligent cockpit with great sense of science and technology

From the inside of the car, Starway Eta Ursae Majoris is full of science and technology. With a 24.6-inch curved dual screen, the built-in Lion 6.0 Lion Zhiyun intelligent car system can be upgraded through OTA.

In Car One Circle, compared with the flying fish extrasensory chassis carried by Eta Ursae Majoris, the ecological intelligent cockpit of the lion should complement each other, which represents a higher level of automobile intelligence at present.

As the first model of Lion Eco-2023, Starway Eta Ursae Majoris has built an emotional intelligent cockpit full of vitality, wisdom and interconnection through four advantages: strong architecture, strong hardware, strong audio-visual and strong intelligent driving.

In terms of intelligent ecology, Xingtu Eta Ursae Majoris has aggregated third-party resources such as WeChat, Meituan, Gaode Navigation, iQiyi, bilibili, Tencent Video, Tik Tok, Himalayan, Cat’s Eye Movies, etc. In terms of hardware support and intelligent voice, it is equipped with Qualcomm 8155 smart chip, iFLYTEK engine voice, Xiongshi Zhiyun 5.0 and other golden combinations, realizing a carefree and efficient experience of the whole scene.

In terms of intelligent assisted driving, Starway Eta Ursae Majoris has a leading L2.9 intelligent assisted driving system, which includes 21 basic ADAS functions and 11 advanced intelligent assisted driving functions, in addition to high-heat functions such as AVP autonomous parking service and NOC navigation assisted driving. In addition, the AR- HUD with 50-inch imaging effect also brings users a more advanced visual experience.

"Car Circle" point of view: Since its birth, Xingtu brand has shouldered the important mission of high-end Chery brand, and now this important task falls on Xingtu Eta Ursae Majoris.

Relying on focusing on the four major areas of Mars architecture, satellite nuclear power, lion intelligence and Galaxy ecology, now the Star Way brand is moving steadily on the road of high-end, in which leading technologies and platforms play a key role. The launch of Starway Eta Ursae Majoris represents another brand-new milestone in the high-end brand of Starway.

In addition to occupying the leading level in technology and platform, which represents the future trend of high-end brand in China, Starway Eta Ursae Majoris, as a pioneer model in Starway 2.0, will also become another competitive fist product with the forward-looking technology and product advantages of the "leading generation".

On August 29th, 2021, the 24th Chengdu International Auto Show will be grandly opened in Rongcheng. The theme of this year’s auto show is "the tide is moving, Rongcheng is driving brilliantly". On the basis of last year, there is a new exhibition hall with a scale of 200,000 square meters. The next 10 days will be the highlight time for the world’s highest-selling A-class auto show to show its huge energy consumption.

Chengdu International Auto Show, which has been held for 23 consecutive years, has formed a tripartite confrontation with Guangzhou International Auto Show and Beijing and Shanghai International Auto Show held alternately every other year, and has become a battleground for major auto manufacturers to seize the western region, especially the Chengdu market. This year’s Chengdu International Auto Show attracted German, American and Japanese car companies as well as independent car companies such as Great Wall, Geely and BYD, and more than 130 well-known brands at home and abroad participated. At the same time, many new energy automobile brands, such as Weilai, Tucki, Lantu and Tianji, will also show the latest achievements to consumers here. More than 1,500 new cars were airborne in Xibo City, and 60 conferences were held, revealing dozens of world-first or domestic first-time models, bringing a car feast to Rongcheng consumers. BMW, Audi, Mercedes-Benz, Jaguar Land Rover, Volvo, Lectra, Changan Ford, Geely, BYD and other participating brands all brought the latest models here. The brand-new mercedes benz c class, brand-new Audi Q2L and BYD Ocean Series all met the public at the auto show for the first time.

In January last year, the Central Financial and Economic Committee proposed to promote the construction of the twin-city economic circle in Chengdu-Chongqing area. The twin-city economic circle in Chengdu-Chongqing region is an economic circle integrated by Chengdu metropolitan circle, Chongqing metropolitan circle and the axis belt affected by the new polarization and strong radiation of the "twin cities". Chengdu will usher in brand-new development opportunities, and the regional advantages of leading engines will be more obvious. Today, Chengdu has a permanent population of 20.938 million, making it the fourth national central city with a permanent population of over 20 million. Pushing the window to see snow and pushing the door to see green, "Park Chengdu" is also the most livable city in China, and cars have become an important carrier to push up the happiness index of citizens.

At the same time, Chengdu has a high economic activity and strong purchasing power, and the global mainstream automobile brands are selling well here. The huge market with a population of 20 million and unlimited car purchases is extremely rare in the world. Therefore, Chengdu International Auto Show has become the world’s highest-selling A-class auto show event and the weather vane of Chengdu-Chongqing area and even China auto market.

As an important pole of China automobile market, Chengdu automobile market has developed rapidly in recent years. According to the data released by the Traffic Management Bureau of the Ministry of Public Security, the number of cars in Chengdu has exceeded 5 million, which is the second automobile city in China after Beijing. First-tier cities with earlier economic development, such as Beijing, Shanghai and Guangzhou, have already restricted the number of cars. Chengdu, the most dynamic city in China, is a hot spot of China automobile market and has become a new engine to promote the development of automobile industry in Chengdu and Chongqing.

At the 24th Chengdu International Auto Show in 2021, Chengdu Daily and Jinguan News New Media Cluster will create a series of special issues to interpret the happy life of 20 million citizens in Chengdu. At that time, a series of special reports on the auto show will be launched, and after the auto show, the "Hot Car List of Chengdu’s Good Life" will be released to cheer for those models that have gained a lot at the Chengdu Auto Show.

Colorful Chengdu auto show traffic exhibition strategy should have been known.

The venue of the 24th Chengdu International Auto Show-China West Expo City is a famous Expo hall and the permanent venue of China West International Expo. Xibocheng is located at the southern foot of Tianfu New District, with mature backbone road networks such as Tianfu Avenue, Zizhou Avenue and Metro Line 1. Due to the huge area of the exhibition hall, it is easy for first-time consumers to get lost and waste a lot of physical strength by walking to the exhibition hall from parking lots, subway stations and bus stops, as well as wandering between the exhibition halls. To this end, this newspaper has specially compiled a practical traffic guide for exhibition viewing.

Self – driving

Navigation "China West Expo City", there are more parking spaces in the southeast ground parking lot of Xibo City and the nearby temporary parking area. There are parking lots at the nearest exits of several main roads, and the number of parking spaces has increased significantly compared with previous years. At the same time, the traffic control department will reduce the traffic control distance. When the parking spaces in the exhibition hall tend to be saturated, the distance to the exhibition hall after parking in the periphery will be greatly shortened. Only licensed vehicles, buses, taxis and special vehicles are allowed on the roads near other directions of Xibo City. Please plan the route in advance when driving to the exhibition.

taxi

It is most convenient for the audience who arrive by taxi to get off near Gate 16 of Xibo City in the east section of Fuzhou Road.

bus

In order to support the Chengdu International Auto Show, Chengdu Public Transport Group will make adjustments. The departure density of G90 and 236 buses will be increased, and 18-meter-long large-capacity buses will be used to meet the demand during peak hours. Bus lines passing through Xibo City will also increase the departure density. T1 and T6 buses go directly to the exhibition hall, where T1 bus gets off at Tianfu New District Customs Station and T6 bus gets off at West Expo City West Station.

subway

Subway is the preferred means of transportation for most citizens. It is very convenient to take subway trains on Line 1, Line 6 and Line 18, get off at Xibocheng Station (exit D) and go out to the ticket entrance of the exhibition hall.

Off-site free shuttle bus

Running route: Gate 1 of Xibocheng-Guangzhou Road Station of Metro Line 1-South Square Parking Area-Southeast Square Parking Area-at the intersection of Guangzhou Road and Zizhou Avenue (one-way circulation).

Car ferry in the infield of the exhibition hall

Upon arrival at the venue, there is also a free infield car ferry for use. The running route is: Hall 1-Hall 5-Hall 16, with uninterrupted circulation. The boarding places are located outside Hall 1, Hall 3, Hall 5, Hall 11, Hall 14 and Hall 16, which is convenient for getting on and off. (Reporter Tang Ai)

　　China. com, August 29th-To say that the most puzzling "scenic spot" in Chongqing in 8D, the second line of Liziba Light Rail passes through the building, which attracts too many foreigners to punch in, and the enthusiasm of foreigners also makes Chongqing people puzzled.

　　On August 21st, the viewing platform of Liziba, which was built at the request of tourists, was officially opened to tourists. This is the first completed upgrading project of online celebrity scenic spots after Chongqing suddenly became the "online celebrity" on May 1st this year.

　　Chongqing, a three-dimensional city, has such magical observation platforms. Below, let’s take stock of all kinds of online celebrity observation platforms in Chongqing to make the Chongqing travel photo in your mobile phone even more amazing.

　　Pet powder maniac: Liziba observation deck

　　Is there a track line 2 or a building first? This question is like "which comes first, the chicken or the egg" for foreigners who go to the Liziba observation deck.

　　When the Liziba Light Rail passes through the building, Chongqing people never expected that it would catch fire. All Liziba roadsides were not set up before, so tourists had to stand on the sidewalk less than two meters and look up. The angle was not good. When a train passed by, they left with a click, and the bus had to stop and leave.

　　The amazing passenger flow brought by Chongqing, online celebrity, the Yuzhong District Government decided to start building the Liziba observation deck in May this year, just to make it safer for you to look up at Line 2. So willful, no wonder Chongqing will be called a pet powder maniac by netizens.

　　Yesterday, Xiao Bian saw from the scene that after the opening of the Liziba observation deck, the view of the light rail crossing the building was much better than in the past, that is, the legendary best viewing angle of 33. The most important thing is not to worry about being crowded into the road by people. This is good news for tourists who go to Chongqing on the Mid-Autumn National Day.

　　From this observation deck, you can fully realize that there are two floors of roads in the mountain city of Chongqing. Of course, there is also a famous "three-floor road" above Liziba on the second light rail line. Do a good calculation. How many floors of roads are there in the mountain city? By the way, think again, whether there is a track or a building first.

　　Stunning punch: Hongyadong observation deck

　　Hongyadong, the first scenic spot in online celebrity in Chongqing, used to play in the same way: take a photo of Hongyadong Chihiro on Qiansimien Bridge or Jiabin Road and feel the fantastic Chongqing on the cliff.

　　Have you ever tried to take a leisurely walk down Cangbai Road from the top of Hongyadong, and first look at the night view of Jiangbei on the observation deck of Hongyadong? This is the best view and angle to shoot the glittering bank buildings in Jiangbei CBD!

　　Hongyadong observation deck is located on the top floor of Hongyadong, with a small area of only a few dozen square meters. From this perspective, you can not only see online celebrity buildings such as the Grand Theatre, but also take pictures of Qiansimen Bridge, which shows that Chongqing is the capital of the bridge, and the train of Track 6 is still running on the lower floor of the bridge.

　　Jiangbei mouth’s building curtain wall, after special programming, is equivalent to a huge TV screen, which can show a huge picture. If you record a short video and bring the surging Jialing River in, it may be a fire.

　　By the way, there is also a huge dam in front of Chongqing Grand Theatre in jiangbei mouth. There are few people, and you can see the panoramic view of Yuzhong Peninsula. This is also a good viewing platform.

　　God’s perspective: WFC observation deck

　　The mother city of Yuzhong in Chongqing is surrounded by two rivers, and most of the scenic spots in online celebrity in Chongqing are on Yuzhong Peninsula. But if you want to see the whole picture of Yuzhong Peninsula, you need to go to Jiangbei or Nan ‘an. Is there any place where you can catch a glimpse of Chongqing from the perspective of God?

　　Yes, this place is the observation deck of Huixianlou, WFC, located in Jie Fangbei. This observation deck, which has only been open for one year, is currently the highest in Chongqing at a height of 339 meters. In addition, it is located in a higher position in the mother city of Yuzhong. The observation deck on the 73rd floor can see the whole picture of the core area of Chongqing’s main city, whether it is Yuzhong Peninsula or Jiangbei, Nan ‘an, Jiangcheng and Shancheng in Chongqing. The observation deck is also air-conditioned, so you don’t have to sweat.

　　There is also a traditional panoramic viewing platform in Chongqing, that is, a tree viewing platform. However, the people who go up are mostly tourists from travel agencies, and the road up the mountain is also prone to traffic jams, which is also a good angle to see Chongqing surrounded by rivers.

　　Guinness in Chongqing: Ordovician Sky Hanging Gallery Observation Platform

　　There are only two scenic spots in online celebrity outside the main city of Chongqing summarized by Chongqing Tourism Commission, one of which is Wansheng Ordovician scenic spot, where there is an observation deck that has created the Guinness World Record — — Hanging gallery in the sky.

　　Wansheng Ordovician scenic spot is two hours’ drive from the core area of Chongqing’s main city, and all online travel platforms have one-day tours to book. The Ordovician scenic spot was built on a mountain cliff at an altitude of 1,200 meters. Last year, the Sky Hanging Gallery observation deck was a glass plank road that extended 69.6 meters from the cliff, standing at the top of the glass plank road. In addition to the other mountains all appear dwarfs under the sky.’s visual wonder, you can also feel the slight vibration under your feet — — This sky gallery is a glass bridge with only one support point, which is very wonderful.

　　After all, the Ordovician is two hours’ drive from the main city. There are not only sky hanging corridors here, but also the "extreme leap" and the "cliff swing" in which Tik Tok is in a mess. The former is equivalent to playing a real-life version of "jumping" on the hollow staircase outside the cliff, while the latter is equivalent to flying down from the sixth floor. Every time the electromagnet is released, it is a scream. The height of your foot is not only 18 meters.

　　By the way, the 20-meter cliff swing in Ordovician scenic spot will be opened in September, with a higher position and flying farther. At the same time, there are a number of new cliff thrilling projects.

　　Almost all the projects in this scenic spot are built on cliffs. When you go, you will know that Chongqing, the "city of the sky", has another form of expression in the Ordovician scenic spot. (Correspondent Zhou Hui)

Original title: Domestic spy war film "Boutique" still needs to be polished.

The director’s new spy war film has been highly praised since its release. According to the cat’s eye data, the film won 46.823 million box office on the first day of release, exceeded 200 million on the second day, and the douban score remained at 7.7 points, ranking first in the "May 1st" film. Above the Cliff can achieve such excellent results. It is very important that it shows the new style of domestic spy film creation, especially in audio-visual language.

The film creates a tense and bleak atmosphere with oil-painting colors and unique sound effects. In the opening shot of the film, the brushwork technique similar to Russian classical oil painting shows the magnificent scenery of the north to the fullest. Russian painters often use strong tone contrast to express natural scenery, wash and practice with pens, and create a unique space atmosphere. The use of sound effects perfectly laid the overall tone for the film. When four underground party member parachuted into the snow, the friction between clothes and snow was particularly harsh in the empty and lonely mountain forest. Combined with the restrained facial expressions of the actors, the inner pressure and fear of the characters were amplified, which also made the audience feel anxious.

In addition, the creator also creates characters through light and shadow and scenery, which makes them have a certain sense of sculpture. For example, in the scene of Zhou Yi chasing Chu Liang, Zhou Yi leans against the wall, and the background is dark. The light source on the right side hits him, and the strong light and shadow outline the figure’s face, body outline and clothes texture. He leaned against the wall motionless, his eyes focused, and the whole person was like a sculpture. The shadow of the brim forms an oblique shadow on his face, which divides the side face of the character in half. This cutting method implies the complex identity of Zhou Yi in extreme environment.

The irregular composition in the film creatively combines the classic elements of foreign films such as street fighting, chasing and crashing. For example, when the underground party was chased by the enemy, the director used a panoramic view to shoot, and the characters fled in crowded, closed and chaotic residential alleys. The large building walls formed a sense of oppression on the characters, which was the externalization of the power contrast between the two sides and the embodiment of the psychological pressure of the characters themselves. The audience also produced a kind of extreme fear, anxiety and depression.

Undoubtedly, the audio-visual language of Above the Cliff is exquisite and unique, and it is not an exaggeration to call it an audio-visual feast. But unfortunately, it is still slightly thin in narrative, especially compared with domestic spy war TV series.

First of all, spy war TV plays pay attention to the ethical basis and emotional expression of creation. Vow Silence, Latency, The Right Way in the World is Vicissitudes, Cliff and Kite, which are highly praised by the audience, all sew the elements of spy war into the family narrative. In each "special" family, members have different social backgrounds, political positions and complex emotional entanglements. For example, Yang Liren and Yang Liqing, two brothers in the TV series "The Right Way on Earth is Vicissitudes", are both brothers and political enemies, one is the Kuomintang and the other is communist party. The two men not only retained the frankness between brothers, but also had the vigilance and preparedness between political enemies. At the same time, everyone’s ending is inseparable from the historical trend. This is also a continuation of the traditional narrative mode of "integration of family and country", which fits the audience’s psychology of watching movies.

The movie "On the Cliff" also tries to integrate the family and the country into the spy war narrative, so it designs the scene of Zhang Xianchen and Wang Yu looking for their children. However, the two clues are in a free state, and it is difficult for the audience to "empathize".

Secondly, spy TV plays attach importance to the polishing of the text, with meticulous plot logic and delicate suspense delay. The TV series "Latent" is good at making use of the casual words of little people to become an important incision for the protagonist to reverse, and this important information is often interrupted by another important plot point. This interlocking narrative way makes the audience dare not slack off. The spy film The Wind attaches importance to the rigor of logic, and it adopts a unique closed space narrative, learns from the game of "Wolf Man Killing" and integrates elements of western game theory, all of which enhance the audience’s sense of participation in discrimination and analysis. The stunning reversal of the role identity has prompted the audience to ponder every detail carefully.

In contrast, Above the Cliff lacks flipping, and the protagonist Zhou Yi is too upright. As soon as he appears, the audience can already guess his true identity, and the sense of suspense is weakened, which can’t perfectly release the charm of spy war works.

Furthermore, the spy war TV series also maximizes the tension of the story by showing the disparity between the enemy and ourselves. The TV series "Cliff" created Gao Bin, a treacherous and meticulous spy leader. He trusted Zhou Yi on the surface, but in fact he secretly designed it many times to kill Zhou Yi. Zhou Yi’s repeated self-help not only shows his shrewdness and wisdom, but also shows the cruelty of his struggle against the enemy incisively and vividly. Even some villains in the play can’t be ignored, such as special agents Lu Ming and Liu Kui, who are skilled and loyal, not only don’t leave any chance for Zhou Yi, but also have to be on tenterhooks all the time and dare not make any mistakes.

At this point, the plot setting and character relationship of Above the Cliff are slightly simple. Although Gao Bin is sinister and cruel, it is not enough to compete with Zhou Yi, thus weakening the narrative tension of the story. In addition, the portrayal of villains is too faceless and low-energy. For example, Jin Zhide, a supporting role, appears to be full of rage and lack of wisdom.

It is worth mentioning that both the films Wind and Above the Cliff are trying to create group images, which requires the works to be more comprehensive and meticulous in depicting characters. The characters in the movie "Wind" have distinct personalities, and are feminine and biting "sissy" Bai Xiaonian; Gu Xiaomeng, who is graceful and enchanting but has a deep mind; Li Ningyu, who is gentle, cool and arrogant, and Wang Zhiguo, who is serious and deep, have unique personality-driven behaviors to create impressive characters. However, the four main characters in Above the Cliff are not distinctive enough, especially Xiaolan. The creator lacks a deep description of her personality and professional ability, and it is difficult to convince the audience that she is a qualified spy.

Group drama also requires that each character should have a solid plot line, but Above the Cliff has obvious character line fracture. The main character Xiaolan’s character line is obviously weaker than the other three, which undoubtedly lacks the necessary driving force for the development of the core plot.

Undoubtedly, On the One hand, On the Cliff, with its unique audio-visual performance, we can see the progress of China’s spy war movies, and stylized spy war movies are on the way. In order to make a better domestic spy film, the creator should not only polish the audio-visual techniques carefully, but also base himself on the story, and combine the real beauty with the artistic beauty with solid narrative logic, delicate suspense settings and real and full human images. Only in this way can the audience’s emotions be summoned and the core beliefs be effectively conveyed. (Author: Jiang Muyang, Ph.D. student of film science in 2020 in China Academy of Art)

　　Cctv news: You can complete the provident fund withdrawal business online with your personal ID card; If you don’t leave home and brush your face at home, you can wait for the money to arrive, and you can also withdraw the provident fund to pay the rent … … Recently, many places in China have issued a new policy of withdrawing provident funds, which is related to everyone’s wallet. Come and learn more about it!

　　Beijing

　　Individuals can directly withdraw provident fund by mobile phone.

　　From 0: 00 on April 23rd to 24: 00 on May 9th, Beijing Provident Fund Management Center will upgrade its system. During the upgrade period, the deposit and withdrawal of provident fund will be suspended. After the system upgrade, the public canCheck the balance and loans of personal provident fund through the "Beijing Provident Fund" APP, Alipay Life Number and WeChat WeChat official account "Beijing Provident Fund".

　　Before the end of this year,The above-mentioned client or WeChat official account can realize functions such as personal provident fund withdrawal.. In the future, the withdrawal of provident fund does not need to be handled by the unit manager, but can be handled directly by individuals. In addition, after the opening of personal online business, houses purchased in Beijing and traded through the online signing system of the Housing Construction Committee can complete the provident fund withdrawal business online with their personal ID cards without submitting other certificates or materials.

　　Zhejiang(Province)

　　You can withdraw the provident fund by "brushing your face" and "zero" materials at home.

　　"Sitting at home and brushing your face, you can wait for the money to arrive." According to the news of Zhejiang Provincial Provident Fund Center, as long as the employees who have paid the provident fund in Zhejiang provincial units can now "brush their faces" to handle businesses such as no-house withdrawal, retirement withdrawal, and the city’s own purchase of housing to withdraw the provident fund. You don’t have to run once, and you don’t have to bring any materials, which is the first in the country.

　　The specific operation is: in"Alipay" selects "City Service", click in turn."Provident Fund-Provident Fund Query and Extraction-Zhejiang Provincial Unit Provident Fund", and then "Brush Your Face". After a few minutes of operation, you can wait for the provident fund to arrive.

　　Jiangsu Nantong

　　No "withdrawal slip" will be required for provident fund withdrawal.

　　On the 3 rd, Nantong City Housing Provident Fund Management Center of Jiangsu Province issued a notice. Since April 1, 2018, employees in Nantong City have handled the housing provident fund withdrawal business.It is no longer necessary to provide the Application for Withdrawal of Housing Provident Fund (i.e. "Withdrawal Form of Provident Fund")., other extraction conditions remain unchanged.

　　Shanghai

　　You can withdraw the provident fund to pay the rent "without leaving home"

　　Recently, the Shanghai Housing Provident Fund Management Committee issued a notice saying that since October 1, 2018 (inclusive), employees can only withdraw the housing provident fund to pay the rent after filing online through the housing rental public service platform.The monthly withdrawal amount of each household (including single family) shall not exceed the actual rent expenditure of the month., the maximum monthly withdrawal limit is raised to 3000 yuan.

　　 Harbin

　　Will automatically withdraw the provident fund to repay the loan on a monthly basis.

　　Recently, Harbin Housing Provident Fund Management Center officially launched "Harbin Housing Commercial Loan" and "Harbin Industry (provincial, agricultural reclamation, electric power, railway) sub-center housing provident fund loan" to automatically withdraw the provident fund to repay the loan on a monthly basis. At this stage, data docking and system testing are underway. At that time, the employees who pay the housing provident fund in Harbin only need to sign the Agreement on Monthly Withdrawal of Housing Provident Fund, and there will be no need to go to the window to go back and forth to withdraw the provident fund and repay the housing loan.The provident fund center directly transfers the extracted provident fund to the repayment card (discount) of the employee bank on a monthly basis through the business system for repayment of loans.

Original title: online celebrity, the top stream that parents like, looks like this, and 100 middle-aged and elderly people study Tik Tok.

Cultural Industry Review No.3928

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens. As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display. Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

author | cloud flying

read and edit | Time

edit | Time

source | Xinbang （ID：newrankcn）

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens.

According to the new statistics of Tik Tok data tools under the new list, "Laugh at the city," Tik Tok powder.The number of silk was 17.17 million, of which 81.48% were male users and 77.75% were users over 40 years old. The number of fans of @ Scholar in Tik Tok is 9.72 million, of which 70.44% are female users and 79.8% are over 40 years old.

An aunt who charms thousands of people, and an uncle who attracts countless people. They can be called "middle-aged and elderly top flow online celebrity".(PS. There is no accurate definition of the age division of middle-aged and elderly people at present. This paper refers to the definition of middle-aged and elderly people in People’s Daily, and mainly discusses people over 40 years old. )

Why can "@ Scholar" and "Smile" capture a large number of middle-aged and elderly people? Besides the two top streams, what do middle-aged and elderly people watch online? Today we will talk about this topic.

Online celebrity, the top stream that my parents like,

So it looks like this.

When you open the Tik Tok account of @ Scholar, the first thing you see is a man with three or seven hair and wearing a shirt and trousers. His signature actions are to grin, tease his hair, smile and compare his heart. Occasionally, he will walk slowly towards you with a thermos cup in his left hand and a trouser pocket in his right hand.

After a series of tricks, it is the climax of the talent link:

In the green vegetable field, @ Scholar will pick a few peppers with a basket and say, "It’s not my fault to love you, it’s your beautiful fault".

In the wheat field of Huang Cancan, @ Scholar will bite a grain of wheat and sing affectionately "My little sister sent her lover to the east gate".

In the spring season, @ Scholar will go to the rape field, touch the yellow rape flowers and sing "Will you come or not?".

Occasionally, @ Scholar will become a "melancholy prince" and say to the camera with remorse, "I think I am not gentle enough to share your sorrow".

Since the first video was released on July 3rd, 2020, all the 1329 videos of @ Scholar have been in this form. Aunties are also very fond of this set. In the comment area of @ Scholar, many aunts left a message "Scholar’s younger brother, my sister picked up her mobile phone to see you just after finishing farm work" and "If only you were my husband".

Some aunts simply changed their names to "the scholar’s wife", leaving a sentence of "I wish I could be crazy for you all my life, and I will sing poetry and miss you."

In order to express their love for @ Scholar, many aunts also took a co-production video. For example, just by collecting the co-production videos of Auntie and @ Scholar, "Brother Cai is very handsome" attracted the attention of 190,000 fans.

When the "@ Scholar" was broadcast live, the aunts were even more careful. As can be seen from the account avatars on the PK contribution list, the rewards for "@ Scholar" are all aunts who are crazy about love.

Confessing in the comment area, rewarding in the live broadcast room, and co-producing videos with "@ Scholar" have become the fashion of aunts.

If "@ Scholar" is a "mother killer" and "Jin Dong in online celebrity", then "laughing at the city" means "giving in the well that is more suitable for dad’s physique".

Show your trademark smile first, squint your curved eyes, then naughty ask "Who says I’m not cute" and affectionately shout "Can you hear me when I call you brother?" In the eyes of many uncles, "laughing at the city" is as beautiful as "first love girl".

Just like @ Scholar, the talent of "Laughing at the Beauty" is lip-synching. In addition to the old songs "I really loved you", "I loved this life without regret" and "You were the man of my dreams", I occasionally catch up with the trend and play a Tik Tok divine comedy, such as "The Brightest Star in the Night Sky".

After singing a song, the uncles couldn’t wait to leave a message: "You have a bunch of eyes that hook people’s souls", "You are so cute, and my brother likes you" … In addition to these hot confessions, there are also literary uncles who can’t help but recite a poem, leaving a sentence of "Smile with Spring Breeze and Wanjin".

"This is too earthy and oily. Why do aunts and uncles like it?"

Young people don’t understand the popularity of "@ Scholar" and "Laugh the whole city". A large group of people poured into the comment area and live broadcast room of @ Scholar and Smile, leaving messages: "Be careful with your pension", "Don’t brush off my living expenses", "Be careful that I take a screenshot for your wife" and "I’m coming to arrest my mother" …

In the young people’s understanding, "@ Scholar" and "Laugh at the City" seem to be the real version of the succubus, while aunts and uncles have become network idiots, so they should give their own pension money. For a time, the young people’s comments on playing stalks even overshadowed the normal comments of aunts and uncles.

But in fact, if you think about it carefully, there is no essential difference between the young people who admire idolize idols and online celebrity, and the aunts and uncles who admire "@ Scholar" and "Laugh the whole city".

Young people may think that "@ Scholar" and "Laugh the whole city" are not as rustic as their own understanding of online celebrity, but they are more like aesthetic differences.

For example, the male powder accounts of "Flower Broken Flower", "Nie Xiaoyu" and "Smile Beautiful City" all account for more than 80%, but because of their different styles, they are more concerned by users of different ages, among which "Flower Broken Flower" accounts for 50.23% of fans aged 18-23, "Nie Xiaoyu" accounts for 62.25% of users aged 24-40, and "Smile" accounts for 62.25%.

Different ages, different preferences. In the eyes of uncles, "a smile is beautiful" is "pure natural beauty".

Similarly, young girls can shout "I want to give birth to a monkey for you" to idols, and aunts can also leave a message "If only the scholar were my husband". Young people can get emotional comfort from idols. In the comment area of @ Scholar, there are often aunts who pour out the details of their lives, such as just doing farm work for a day today, recently quarreling with their husbands, and someone at home is sick.

As for consumption, at present, the main income of "@ Scholar" and "Laughing the whole city" is live broadcast and rewarding. according toNew shake According to statistics, in the past 30 days, the cumulative number of live viewers of "@ Scholar" exceeded 11.32 million, and the cumulative number of live viewers of "Laughing at the City" exceeded 15.16 million. From the perspective of liquidation, no violations have been found between them.

For young people who are slightly excited, the media people "whispered Bibi" to post: "Young people brush short videos every day to watch the little sister dance and watch the big muscle bully posing. Why can’t the old man watch Jin Dong bite his lip? As long as you don’t live your pension in vain, you can’t be happy. Young people don’t spend more than they do? "

Just as some netizens left a message: you can’t understand it, but you must respect it.

"@ Scholar" and "Smile",

What else do parents like to watch?

Young people may think that accounts like "@ Scholar" and "Laugh at the City" are amazing, but in fact, in Tik Tok, where 600 million people live, there are quite a few such accounts.

Recently, the editorial department of the new list refers to the fan portraits of "@ Scholar" and "Laugh at the City", counts the accounts of users over 40 years old in Tik Tok, and sorts out the TOP100 Middle-aged and Old-aged Accounts with Fans in Tik Tok (hereinafter referred to as the "list"). It is found that there are at least 20 middle-aged and elderly accounts with more than 10 million fans, and all accounts in the "list" have more than 5 million fans.

(PS. Among the accounts that meet the screening conditions, there are some official accounts of David, such as "Thank you for coming" and "Liaoning Voice of Liaoning Radio and Television Station", which are not reproducible for ordinary creators, so they are not within the scope of discussion. In addition, there are a large number of film and television clip numbers, which are out of the scope of discussion because of the large number and copyright violations. )

So, what are parents looking at? Combined with the "list", the editorial department of the new list has sorted out five account types.

First, the positive energy segment

"Positive energy" is the key to understanding the content preference of middle-aged and elderly people. In the list, the core theme of 18 accounts including "Er Dan" and "Ni Ke Song" is "positive energy".

"Two Eggs" mainly shoots short dramas with positive energy, and the topics include filial piety, good health, kindness to daughter-in-law, a sense of security for the elderly, and family responsibilities.

On April 28th, "Two Eggs" released a video "Motherly Love Selfless" about a mother who worked hard to send her daughter to college, only to find that her daughter didn’t want to recognize her mother even in person in order to marry a good husband. Fortunately, my daughter’s fiance knows wisely, so that her daughter realized her mistake, and finally the ending was happy.

As of press time, the number of "two eggs" fans reached 14.3 million.

Just as spitting out parents and complaining that family of origin is a traffic password to attract young people, it is also the expectation of middle-aged and elderly people to hope that their children will be filial and their families will be happy.

In addition, by sharing "social truth" such as "dogs look down on people, and poor dogs bully them" and "when a man often drinks, he must not drink alcohol, but heartache" and other emotional chicken soup, "Chocolate, Little Lemon" and other accounts also suck a lot of powder.

Young people will praise "Let’s gather together and stay away from love rat" crazily, and middle-aged and elderly people will discuss it enthusiastically because of these "positive energy" golden sentences.

Second, Yan value talent

Yan value talent video is the key to glimpse the hearts of middle-aged and elderly people. In the list, 20 accounts, including "Laughing at a Beautiful City", "@ Scholar" and "Beggar Girl", all focus on showing their talents.

In terms of face value, as mentioned in the discussion of "@ Scholar" and "Laugh at the Beauty", the aesthetics of middle-aged and old people and young people are not the same, and "Hug 917" and "Lonely People" on the list are more suitable for the old baby’s physique, online celebrity.

In terms of talents, it can also be found from the listed accounts that middle-aged and elderly people prefer folk talents and comic sketches. For example, the main content of "Brother Yang" is to imitate Xiao Shenyang, while "Bean Girl" is a folk funny artist, and the performance style is similar to that of Northeast Errenzhuan.

Young people will watch handsome guys and beautiful women and listen to pop songs. Middle-aged and elderly people also get the emotional comfort of "intimate people" from these accounts, as well as the simple joy of enjoying performances.

Third, life sharing.

Life sharing video is a mirror to help understand middle-aged and elderly people. In the list, the number of life sharing accounts is the largest, with 31 accounts.

"Enshao" mainly shares the joy and daily life of a mother and son. The background is funny, but the background is rural. "The most beautiful couple in Master Liu’s construction site" mainly shares the story of a couple improving their lives by live broadcast. The background is inspirational, but the background is the construction site.

In addition, middle-aged and elderly people also have their own plums, such as "@ Xiaomin" by 15.12 million fans and "Listen" by 8.37 million fans. Taking "Listening" as an example, it is also to create a clean and dreamy rural life. Liziqi is talking about fleeing from the north to Guangzhou, and young people returning to their hometowns to find inner stability. But "Listening" is more about stories between neighbors, and it is the ups and downs of people who stay in their hometown.

It can be found that simplicity and country are the main labels of these accounts, which may also be related to the childhood memories of middle-aged and elderly people. Before the large-scale urbanization in China, most of them lived in the countryside.

Of course, this does not mean that middle-aged and elderly people have no yearning for exquisite life. Among the life sharing accounts, the core content of 10 accounts is to share all kinds of exquisite life.

"Longmei" and "Xiamen Finland" are accounts opened by two tour guides. The daily content is to introduce various tourist stories in Nanjing Presidential Palace, Shanghai Peace Hotel and other attractions. Relying on these contents, the two accounts absorbed 7.1 million and 6.25 million respectively.

"China Future Consumer Report 2023: Generations" refers to Generation X (people born in 1965-1979) as "the generation with accumulated material wealth".Middle-aged and elderly people may have more time and money to travel. A reference data is that the number of users over 60 years old on Ctrip platform reached 10 million last year.

△ Source: "2023 China Future Consumer Report: Generations"

Similarly, Zhou Lijun, president of Easy Car Research Institute, once said that around 2026, the largest car buyers in China auto market are middle-aged (old) people in big cities, accounting for 40%. Recently, Cui Dongshu, secretary-general of the Association, also said that the main consumers in the automobile market are still middle-aged and elderly people. "The wealth accumulated by middle-aged and elderly people has never been seen before, and there has been no one since."

Perhaps for this reason, the core fans of car bloggers such as "Jiufang Beaver", "Mr. Ye’s vlog", "Wo is fanfan" and "Yu Ning Cici" are all users over 40 years old.

It is worth noting that in order to get middle-aged and elderly users faster, some operators choose to use positive energy short plays to suck powder first, and then change the content to plant grass cars, such as "Liu Yifei" with 5.58 million fans.

△ "Liu Yifei" before and after the content comparison

Fourth, dry goods of knowledge.

Middle-aged and elderly people also have knowledge needs, and 13 accounts in the "list" are knowledge dry goods accounts.

From "Hao Ge teaches cooking" to "Dr. Wang Cardiovascular" who teaches medical science, from "a red star" who talks about modern history to "An Lan" who talks about Chinese studies, and then to "Pan Lv’s theory" which analyzes family legal disputes, middle-aged and elderly people have a very wide range of concerns.

The difference is that the concerns of middle-aged and elderly people and young people are very different. Take the food account as an example. Young people like food bloggers who are lively and eye-catching, such as "Mianyang cuisine" and "Nanxiang doesn’t like eating", but what middle-aged and elderly people need is simple and easy-to-operate home cooking teaching.

Fifth, e-commerce sells goods.

Middle-aged and elderly people have not only content needs, but also shopping needs. In the list, there are 13 typical e-commerce accounts.

QuestMobile’s Insight into the Development of Short Video Live E-commerce in China in 2022 shows that 36.3% of users in Tik Tok and Kuaishou are over 41 years old. Among them, users over the age of 51 accounted for 18.9%, and nearly 30% of users’ monthly online spending power exceeded 2,000 yuan. "China Future Consumer Report 2023: Generations" also shows that there are about 330 million people in Generation X in China at present, and 23% of the population accounts for 34% of the wealth.

△ Source: "2023 China Future Consumer Report: Generations"

The consumption power of middle-aged and elderly people should not be underestimated.

"Sleeve Women’s Wear" mainly sells original women’s wear, and the customer unit price is mostly between 100-300 yuan, according toNew shake According to statistics, it is estimated that "Xiuen Women’s Wear" will bring goods between 50 million and 75 million yuan in recent 90 days.

"Enron Beauty-Diandi Brand Manager" mainly sells beauty and skin care products, according toNew shake According to statistics, "Xiuen Women’s Wear" is estimated to bring between 75 million and 100 million yuan in the past 30 days, of which the highest sales volume is an emulsion with a customer price of 3,899 yuan.

△ Source: New Shake

It should be emphasized that the female powder of "Xiuen Women’s Wear" accounts for 85.07%, and the female powder of "Enron Beauty-Diane Brand Manager" accounts for 79.42%. There are not many accounts with more male powder and high sales in the list. From the perspective of realization, middle-aged and elderly women have more potential.

There are also accounts in the list that are mainly small department stores that grow grass and live at low prices. Among them, "good things as scheduled" is estimated to bring 5 million to 7.5 million yuan in the past 90 days; It is estimated that "Qitong Haowu" will bring 1 million-2.5 million yuan in goods in the past 90 days.

It is worth noting that the number of these account works is extremely large, with a maximum of 40,000, and the number of likes is extremely low, with the lowest single digit. Selling goods depends on quantity to win. Combined with the historical data of the new shake, some accounts have also adjusted their operational content. Referring to "Liu Yifei", it is not necessarily impossible to rely on film and television clips, positive energy short plays and other content to absorb powder, and then adjust the content to plant grass and bring goods.

tag

On the whole, from the popularity of "@ Scholar" and "Laugh at the City" to the existence of a large number of middle-aged and elderly accounts, it proves the strong content consumption demand of middle-aged and elderly users. The results of accounts such as "Xiuen Women’s Wear" and "Enron Beauty-Diandi Brand Manager" also verify the good consumption potential of middle-aged and elderly users. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display.

As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. In recent years, there have also been platforms for middle-aged and elderly people, such as candied beans and beautiful articles. With the aging trend in China becoming more and more obvious, there are bound to be more and more middle-aged and elderly business cases.

△ Source: Xiaomi App Store

Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

This article is transferred from WeChat official account’s "NewRankcn" (ID: NewRankcn), focusing on observation and reporting in the field of Internet content, and caring about people and things related to the content industry.

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