French desserts are romantic and delicious. This French caramel almond shortcake taught to you today is full of nutrition. Crispy cake bottom, covered with caramelized almonds, but remember not to be greedy, because it can be a lot of calories.

　　material

　　125g of unsalted butter

　　250 grams of low-gluten flour

　　75 grams of powdered sugar

　　1 egg

　　75 grams of almond slices

　　Cream 50 ml

　　75 grams of fine sugar

　　Maltose 25g

　　25 grams of honey

　　method of work

　　1. Soften the butter at room temperature, beat it into a thick cream, add the powdered sugar, mix evenly, pour the egg yolk liquid in several times and beat well.

　　2. Add the sieved low powder, press it into dough, wrap it in plastic wrap, and put it in the refrigerator for at least 1 hour.

　　3. Take out the dough, beat it with a rolling pin to adjust the softness and hardness, and roll it into a square dough of about 25 cm. Put baking paper on the mold, put the dough down, poke holes in the bottom with a fork, and then put it in the refrigerator for more than half an hour.

　　4. Preheat the oven to 180℃, bake the refrigerated cake blank for 20 minutes, and take it out and cool it for later use.

　　5. Pour the whipped cream into the pot, add fine sugar, maltose, honey and butter, stir and mix with an eggbeater while heating to melt it, turn off the fire, and the liquid bubbles at this time, and the color is light yellow, then add the almond slices and mix well.

　　6. Pour the hot almond caramel on the cooled shortcake and spread it evenly.

　　7. Adjust the oven to 180℃ and bake for 25 minutes until the surface turns dark brown.

　　8. Before the caramel hardens, turn the mold upside down, take out the shortcake and tear off the baking paper, then cut into pieces.

　　matters need attention

　　1. Eggs can be whole eggs or only yolk. If only yolk is needed, the number should be increased by one.

　　If there is no fresh milk or cream, you can use water instead.

　　3. Pay attention to the fire when baking, otherwise it will be easy to zoom and the color will be too dark.

　　4. When cutting, if it is hard, you can put it in the oven and heat it at 150℃ to soften it to the extent that it can be cut.

　　5. If you want to be more layered, you can sprinkle another layer of powdered sugar.

　　(Text, map/Guangzhou Daily All-Media Reporter Zhong Honglian, Ge Yufei)

　　According to the news of China Weather Network, since June 16th, the high temperature weather in China has exploded. Looking at the map of China, from Shaanxi and Henan in the north to Anhui and Shanghai in the middle, and then to Fujian and Guangdong in the south, at least 14 provinces, autonomous regions and municipalities are in high temperature. According to He Lifu, chief forecaster of the Central Meteorological Observatory, this is the largest range of high temperature weather in China this year, and the Central Meteorological Observatory also issued the first high temperature warning this year on the 17th.

He Lifu, chief forecaster of the Central Meteorological Observatory, was interviewed by Zhao Qian Photography on the 19th.

　　Large-scale, long-term and high-temperature continuous baking in China

　　Up to now, high temperature has been steaming China for three consecutive days, and at least 14 provinces, autonomous regions and municipalities including Shaanxi, Henan, Anhui, Jiangsu, Zhejiang, Shanghai, Hubei, Hunan, Jiangxi, Chongqing, Sichuan, Fujian, Guangxi, Guangdong, etc., all experienced high temperature weather exceeding 35℃.

　　"The hottest places are Chongqing, Henan and Hubei. The high temperature is 37 to 39 C, and the local temperature is over 40 C." He Lifu concluded that the high temperature in Chongqing has lasted for 4 days, which is a typical example of severe and lasting heat. Yesterday, the highest temperature in Chongqing was 41.4℃, a record high this year, making it the hottest day in the same period in June since 1962.

　　In response to the largest range of high temperature weather this year, the Central Meteorological Observatory issued a high temperature warning for three consecutive days on the 17th, and all localities also launched active responses. It is understood that the high temperature in Lian Qing has caused some students in Chongqing to have mild heatstroke symptoms. Some primary and secondary schools have taken high temperature leave since the 18 th and suspended classes in the afternoon; In Xi’ an, from the afternoon of the 17th, the cool air-raid shelter was opened free of charge. Wuhan Civil Affairs Bureau also launched 1460 community cool spots on the 18th …

　　Under the high temperature, netizens are also spitting out. Among them, a paragraph "A student of a university in Chongqing fell on the playground and was finally identified as a third-degree burn by the school hospital" was widely reprinted, and netizens responded that "Chongqing can be replaced by Nanjing, Changsha, Wuhan, Chengdu and other cities."

　　The culprit of heat: the subtropical high that attacked the inland

　　From mid-June to early July last year, it was the rainy season in the middle and lower reaches of the Yangtze River, with fewer days of high temperature. However, why did the high temperature continue to hit a large area in mid-June this year? He Lifu analyzed that this was affected by the subtropical high "stretching westward and jumping northward".

　　Subtropical high is the main weather system that affects mainland China in summer, and the areas it controls are prone to persistent sunny and hot weather. "At this time last year, the subtropical high was maintained in the south of the Yangtze River and South China, but the subtropical high went inland to the north and west two days ago, controlling Hubei, Henan and other places, leading to a wide range of high temperature weather recently." He Lifu said.

　　After 21 days, the subtropical high will return to the south of the Yangtze River and South China, and the high temperature range will be reduced to the south, and the high temperature weather in Shaanxi, Henan, Hubei, Jiangsu, Anhui and other places will gradually ease.

　　Jiangnan south China welcomes high temperature protracted war

　　The high temperature in the south will be maintained in the next few days, and the number of continuous high temperature days in big cities such as Chongqing, Changsha and Nanchang may break the record. Take Chongqing as an example, the high temperature has lasted for 4 days from 15th to 18th, and will continue until 23rd, and the number of consecutive high temperature days will reach 9 days, or it will break the record of 8 consecutive high temperature days since June 1961.

　　"This hot weather is just a warm-up, and Jiangnan and South China have not yet entered the real hot season." He Lifu said that throughout July and August, Jiangnan and South China will be controlled by the subtropical high, and more persistent and strong hot weather will be ushered in.

　　In this regard, He Lifu reminded that Jiangnan, South China and other places need to make preparations for enduring high temperatures, and relevant departments should pay attention to preventing fires caused by excessive electricity consumption and heavy loads on power equipment such as wires and transformers; It is best for the public to avoid going out at high temperature in the afternoon. Workers working outdoors or under high temperature conditions should take necessary protective measures, pay attention to work and rest time, ensure adequate sleep, and prepare some commonly used heatstroke prevention and cooling drugs when necessary.

(Source: China Weather Network Editor: Sun Wei)

　　On September 3rd, 2016, Ducati China released its brand-new entry-level sports car, Ducati 959 Panigale. This is a brand-new model, which is used to replace ducati 899 Panigale which was sold in China before. The price of Ducati 959 Panigale is 178,000 RMB, setting a new low for Ducati Superbike.

　

　　Ducati called the 959 Panigale a Supermid model sports car. It is not only the product of the simple cylinder expansion of the 899 Panigale, but also a thorough magic change of the Superquadro L twin-cylinder engine carried by the 899 Panigale. Among them, the crankshaft and valves are redesigned, and the crankcase uses the same vacuum die casting technology as 1299 Panigale, which makes the lightweight and durability of the whole vehicle reach a new height.

　　Before listing, some netizens were discussing whether the 959 Panigale will adopt the same concealed exhaust design as the American version after it is introduced into China, but after seeing the real car today, it can be confirmed that the 959 Panigale introduced into China will adopt the same standard as the European version and adopt side exhaust, which will be a big blow to friends who only look at the appearance.

　　Ducati 959 Panigale is equipped with a Super Quadro L twin-cylinder engine with a displacement of 955 cc. The maximum power is 115kW(156Ps)/10500rpm, and the maximum torque is 107.4Nm/9000rpm, which is a great improvement compared with 899 Panigale. SHOWA (Showa) and SACHS (Sachs) brand shock absorbers will all appear on the 959 Panigale as standard configuration, and the electronic auxiliary equipment has not been castrated.

　　Summary: 959 Panigale was born at the end of 2015 and introduced to China in the second half of this year. It can be seen that China, Ducati attaches great importance to the domestic high-end motorcycle market. The super middleweight model is matched with a surprise price of 178,000 yuan, which is enough for the 959 Panigale to play the medium weight, and it is in a very favorable position in the sports car market. Finally, it is certain that Ducati 959 Panigale will be the most powerful sports car that can be bought within 180,000 yuan.

　　Since Apple’s hardware products had their own conference, WWDC Conference (Apple Global Developers Conference) began to return to the essence and became a stage for Apple to show developers the latest systems and software. On this stage, the most eye-catching protagonists are OS X(OS Ten, which stands for 10) of Mac and iOS of iPhone. So what is the development process of OS X and iOS?

　　Mac OS X 10.0 Cheetah

　　Mac OS X is the tenth generation system of Mac OS, but it is actually completely separated from the previous MAC OS (Macintosh system), with completely different underlying architecture and more gorgeous visual effects. In the early stage of OS X, it was named after cats, and later changed to the names of California attractions.

　　On March 24th, 2001, Apple introduced OS X 10.0 Cheetah. Although its operating speed is slow and its functions are not complete, because it rewrote a completely different system, the system kernel has fewer bugs and excellent stability.

　　Mac OS X 10.1 Puma (jaguar)

　　On September 25th of the same year, the launch of Mac OS X 10.1 Puma enhanced the running efficiency of Cheetah, and introduced functions such as color management and DVD playback, which was the first default operating system of Mac in OS X version.

　　Mac OS X 10.2 Jaguar (Jaguar)

　　On August 24th, 2002, starting from Mac OS X 10.2 Jaguar, Apple officially announced that it would name OS X after cats. This update added as many as 150 functions, and the system interface became more dazzling.

　　Jaguar is the first version of OS X with official code name, and the OS X system has gained a lot of praise since then.

　　Mac OS X 10.3 Panther (panther)

　　Only two months after the last version, OS X has been updated again. Safari, a famous web browser, has replaced IE as the exclusive browser of Apple Mac OS X in this generation, and now it is also the default browser on all Apple devices.

　　Mac OS X 10.4 Tiger (tiger)

　　At the WWDC conference in 2005, Mac OS X 10.4 Tiger with more than 200 updates came. Spotlight search was added in this update, and the processing ability of the system in editing pictures and images was greatly improved.

　　Mac OS X 10.5 Leopard (leopard)

　　Since 2005, WWDC can see the update of Mac OS X every year. Mac OS X 10.5 Leopard is the first Apple operating system certified as standard UNIX, which has a better interface and can support both PowerPC and Intel-core Macintosh computers.

　　Mac OS X 10.6 Snow Leopard (snow leopard)

　　At the WWDC conference in 2008, Jobs officially released the Mac OS X 10.6 Snow Leopard. Now, the Chinese handwriting function and screen sharing function of the touchpad commonly used on the MacBook are added in this generation of systems.

　　Mac OS X 10.7 Lion (lion)

　　At the WWDC conference in 2011, Mac OS X, which has been used for many years, was sold in the form of online sale+download. This update is of great significance.

　　The full range of iLife software has been updated, and functions such as multi-touch and gesture operation have been introduced. The familiar Launchpad interface was also introduced in this version, and programs can be run in full screen. More importantly, a brand-new MacAppStore has been launched, and the AirDrop function that we commonly use now has been added.

　　From this generation of systems, we can see that iOS, which was born out of OS X, began to have a negative impact on OS X, and the two systems began to have more and more in common.

　　OS X 10.8 Mountain Lion (puma)

　　In 2012, OS X 10.8 Mountain Lion was officially released. Since this generation, Mac OS X has officially changed its name to OS X.

　　This update has strengthened iCloud cloud service, and the connection between Apple devices has become closer, even replacing iCloud, which has been used for many years, with a more powerful Message. In addition, the new system provides more comprehensive support for many popular Chinese functions and services.

　　OS X 10.9 Mavericks (American surfing resort)

　　OS X 10.9 released in 2013 did not follow the name of cats (perhaps because the name is running out, XD), but was named Mavericks, a surfing resort in California.

　　This update focuses on strengthening the function of multi-screen display. The content on each display screen can become an independent working desktop, and the full-screen application and program switching operations will not be affected, which greatly improves the work efficiency of users.

　　OS X 10.10 Yosemite (beautiful resort)

　　The latest OS X 10.10 Yosemite interface deeply integrates the flat design style, and uses a large number of ground glass special effects, making the overall look and feel more concise. The new notification center is more flexible, and users can handle notification information more efficiently. It also added global search, iCloud Drive cloud disk, Mail Drop and other functions to further enhance the user experience.

　　Of course, the most worth mentioning is the Handoff function. As long as the iPhone is within the Handoff recognition range, you can answer, make calls, reply to text messages, emails and other operations on the Mac, which is very convenient.

　　Looking back at the evolution of OS X, we can find that Apple has always been committed to providing users with an efficient and fast experience, and strives to make the connection between Apple devices closer. This is also the guiding ideology of the iOS system. Let’s review the development of the iOS system!

　　IPhone runs OS X.

　　At the beginning, Jobs said that he wanted to run OS X on the iPhone, so the iPhone was equipped with a large screen, multi-finger touch technology, support for gravity sensing, a virtual QWERTY keyboard and a Safari browser, all of which made the contemporary "smart phones" unattainable.

　　Of course, there are many immature places in the first generation of iOS, such as the inability to replace desktop wallpaper, the lack of App Store, and the lack of support for installing applications. All this is unimaginable now. However, Apple’s idea of building hardware with user experience as the core has not changed.

　　iPhone OS 2.0

　　In July 2008, iPhone OS 2.0 was officially released (yes, it was renamed! ), since this generation, Apple introduced the AppStore, where users can download and install apps directly, and they can easily buy paid software. As early as Nokia was still king and Android was not yet a climate, Apple was already building a very popular "ecosystem" in these two years, which created the gap between iOS and Android today.

　　iPhone OS 3.0

　　The evolution of iPhone OS 2.0 is huge, and of course the price is high. Apple used the whole generation of iPhone OS 3.0 to improve the functions of the iPhone. Today’s iPhone supports Spotlight search, MMS, video recording, cutting, enlarging, copying and pasting. Oh, by the way, the system running on iPod touch and iPad is also called iPhone OS.

　　iOS 4

　　Jobs found that iPhone, iPod touch and iPad all run iPhone OS, which may be inappropriate, so iPhone OS officially changed its name to the familiar iOS.

　　Multi-tasking is a highlight of iOS 4. In addition, FaceTime, folder creation and other functions have been added.

　　iOS 5

　　In iOS 5, Siri, who loves to tell cold jokes and is not fluent in Chinese, began to settle in every iPhone, and the addition of iMessage saved us a lot of SMS fees, as well as the iCloud service that caused several "pornographic photos" incidents. It also officially met with us.

　　Starting from iOS 5, you can finally get rid of your PC and upgrade your system by OTA.

　　iOS 6

　　At the WWDC conference in June 2012, iOS 6 was officially released. Apple abandoned Google Maps, an old buddy who had cooperated for many years, and replaced it with Apple Maps independently developed by Apple. However, when Apple Maps came out, there were many mistakes and omissions, and Cook also issued an apology statement for this.

　　This update makes Siri smarter and adds a Passbook function, so that users can easily manage their payment information.

　　iOS 7

　　When iOS developed to the sixth generation, it basically became perfect, and the style of quasi-materialization was deeply rooted in people’s hearts. At this time, iOS 7 holding high the flat banner came!

　　IOS 7 not only brings a brand-new flat design style, more dynamic color matching, but also adds a brand-new control center, which strengthens the camera function and makes the multi-task interface clear at a glance. Most importantly, the deep combination of TouchID and the system has opened the way for Apple to deploy mobile payment.

　　iOS 8

　　Many iPhone users say that iOS 8 is the worst iOS system in history, and the increased power consumption, poor system stability and poor fluency are all the places where iOS 8 has been criticized.

　　However, iOS 8 is also the most open iOS system at present. The opening of a large number of API interfaces gives developers more room to play, and you no longer have to jailbreak in order to follow the third-party input method. In addition, the linkage with Apple Watch, the addition of Apple Pay, Handoff and other functions have made iOS 8 even easier to use.

　　IOS 9 is the next generation of iOS 8, which will undoubtedly further optimize the stability of iOS and make new development in the expansion of functions. Anyway, let’s look forward to what surprises Apple will bring us at the upcoming WWDC!

I found a rule: doing housework can make me feel calm.

Whenever my thoughts are upset, I will sweep the dust from the floor, clean the sink, or wipe off the floating dust on the table, and store the clothes on the folding clothes rack … Waiting for the indoor window to be clear, all my irritability and anxiety will rest in peace for a while, and I will have a bright good mood again.

When I said these words, I was a little hesitant. After all, I don’t want to poeticize all trivial tasks such as washing rags, cleaning garbage and sucking dust, and whitewash the already difficult situation of many housewives who struggle in housework day after day.

I mean, doing housework itself often brings me some comfort. This is not my own opinion, and similar remarks can often be seen scattered on social media. Moreover, there are scientific reasons!

01

Comfort of housework: gaining pleasure in doing housework?

Tidying up your desk, watering plants or folding clothes are all chores that do not meet the standards of hedonism. However, I often find that I can seek pleasure and comfort in these small repetitive tasks.

If I’m waiting for an important call, or I’m stuck in the writer’s block because I have an urgent task, I often choose to rearrange my collection of records or clean up the files around the office. Sometimes this is the most relaxing moment for me all day.

I’m not alone. When we are under the pressure of the epidemic, according to the report, many people say that they are interested in cleaning up their homes again as a way to cope with the uncertain life. On the oil pipeline, videos of some people doing housework even have a large audience, and some of the most popular video clips have been watched by millions of people.

Psychologists believe that there are many potential mechanisms to explain the perfect pleasure of relaxing life, and these relaxing behaviors are likely to encourage you to live a better life.

02

The scientific truth of housework and recreation

On the surface, doing some simple housework for recreation may be good for your mood. It occupies our brains, so we will pay less attention to the things that worry us. For example, we may struggle with our own thoughts in our brains, but we also find that housework can fix us in the here and now. This mainly depends on where we focus.

In a study on the effects of washing dishes on mental health, researchers from Florida State University divided 51 participants into two groups. Half the people were asked to read the article, encouraging them to focus on the feelings generated by activities. "When washing dishes, you should be fully aware of the fact that you are washing dishes." The other half read the instructions on how to wash dishes, but no one explicitly encouraged them to focus on the feeling of washing dishes.

Afterwards, the researchers asked the participants to fill out a questionnaire about their experience. Those participants who had full sensory experience reported that their mood was significantly better. The specific content includes that their nervousness has decreased, and they even have a kind of "inspiration" for generate. Immersing themselves in simple activities for a while will refresh their minds.

03

Enhance the ability of perception control

Different from other distracting activities, such as playing computer games or watching soap operas, doing housework for recreation also has an obvious advantage, which is to increase our sense of control.

When we feel anxious, helplessness will aggravate the physiological stress response and increase the level of hormones such as cortisol. In the long run, helplessness will even damage the function of the immune system.

Ideally, we would deal directly with the disturbing situation itself. However, research shows that we can gain a sense of control from activities that bother us but have little impact.

Stacy Bedwell, a psychologist at the Institute of Psychiatry, Psychology and Neuroscience at King’s College London, said: "We will believe or feel that we have control, but it doesn’t have to be consistent with the actual control situation." She said. Being able to change our environment can create a beneficial sense of control, which can also explain why cleaning and tidying up our home makes people feel so healed.

Some studies on the elderly also prove this view. Professor Allen Langer of Harvard University and Professor Judith Rodin of Yale University conducted a classic study. The study was conducted in a nursing home and participants were divided into two groups. The first group of participants were allowed to change the room according to their own ideas. They can decorate their furniture at will and get a plant. They need to take care of themselves. At the same time, the second group of participants were told that the staff would take care of everything in the room, and they didn’t even have to water the plants. In the next 18 months, the residents in the former group who are in charge of their own rooms are in better health than the latter group.

For example, grouping objects by color can provide better exercise for the brain to control chaos. The former group of participants may have received more exercise than the latter group. Langer and Rodin believe that this kind of exercise is mainly psychological, and their sense of control over life is enhanced.

04

A tidy room, a focused heart.

The benefits don’t stop there. If your housework is mainly organized, you may find that a cleaner environment will bring you comfort.

As Ethan Cross, a psychologist at the University of Michigan, wrote in his book. If we see order in our living environment, our inner feelings will not be so chaotic. "It can make life more predictable."

Bedwell points out that this may have a significant impact on your ability to concentrate. "If you sit at the kitchen table and your laptop is surrounded by clutter, then your brain must constantly deal with a lot of visual stimuli, and at the same time you should try to concentrate on the task at hand. Eliminate visual confusion and you can concentrate more easily. "

Brain imaging research also supports this view. Generally speaking, when you increase the number of distracting objects in the scene, your brain activity will become more intense, and every object is competing for our attention. This may cause your brain to become tired, making it difficult to concentrate for a long time.

What’s important is that you don’t have to remove the clutter to prevent this from happening, you just need to rearrange it. Grouping objects, for example, by color, can reduce some nervous confusion and improve our attention.

Doing housework can reduce anxiety, relieve stress reaction, increase attention and release endorphins. No wonder many people immediately choose to do housework when faced with uncertainty.

Like all activities, the benefits of these activities will be influenced by your personal taste and psychology. For example, the effect of running and other sports can be adjusted by people’s mentality. Sorting, cleaning and sorting are no exception. If you hate doing housework and only reluctantly pick up the broom, it may be difficult to get the pleasure of doing housework for recreation.

Original title: "Comfort of housework: Doing housework will make people happy, which I didn’t expect …"

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The pilot project of classified collection has been legislated in Beijing, Guangzhou and Shenzhen for 20 years.
China entered the "mandatory era" of garbage classification.

Nowadays, Aunt Wang, who lives in Yabao Apartment, Jianguomen Street, Dongcheng District, Beijing, has developed a new habit: every morning when she goes out for a walk, she carries a green bucket with kitchen waste generated at home the day before. At the door of the community, she put the bucket on a light green shelf, on which more than a dozen green buckets brought downstairs by neighbors were neatly placed.

In a short time, the staff responsible for collecting and transporting garbage came in a tricycle. Through the intelligent integral card installed on the machine scanning bucket, the number of times Aunt Wang put kitchen waste was converted into points and uploaded to the garbage discharge registration system in real time. After a certain number of points, Aunt Wang can receive corresponding rewards. The kitchen waste is sent to the treatment station and transported away by special sanitation vehicles. Xing Zhilei, project manager of an environmental protection company in charge of the project, said: "Now nearly half of the residents in Yabao apartment will put kitchen waste into the green bucket, and everyone thinks this method is good. We are prepared to actively promote it. "

At the beginning of June, the General Secretary of the Supreme Leader gave important instructions on garbage sorting, emphasizing that to cultivate good habits of garbage sorting, everyone in the whole society should work together to improve the living environment and contribute to green development and sustainable development.

Only by accumulating more good models and good pilots can we lead more people to develop good habits of garbage sorting and form new fashions. To this end, Beijing, Shanghai, Guangdong, Shenzhen and other megacities have successively revised or legislated on domestic waste management, and strengthened the classification of the whole process and strict law enforcement supervision through supervision and guidance, so that more people can take action. Some experts describe this as garbage sorting entering the "mandatory era".

Then, from persuasion classification at the beginning of this century to compulsory classification now, what changes will be ushered in the new round of domestic waste classification in megacities? How to crack the strange circle that existed before? The reporter interviewed environmental experts in Beishangguang and other places.

Say "no" to putting garbage into the garbage without classification.

In another week, the Regulations on the Management of Domestic Waste in Shanghai will be officially implemented. This regulation is remarkable because of its symbolic significance: after more than 20 years of advocacy work, Shanghai took the lead in bringing garbage classification into the framework of the rule of law.

Through legislation, Shanghai has defined four classification standards of domestic waste: recyclable waste, harmful waste, wet waste and dry waste. Hotels and restaurants are not allowed to provide disposable articles on their own initiative. For the first time, the whole process of domestic waste has been clearly classified, and the system of responsible persons for classified delivery management and corresponding legal responsibilities have been established. For example, if individuals mix garbage, they can be fined up to 200 yuan; The unit is mixed and transported, and the maximum penalty is 50,000 yuan.

"The significance of this legislation is to turn the previous environmental voluntary action into the legal obligation of every citizen." Liu Xinyu, an associate researcher at the Institute of Ecology and Sustainable Development of Shanghai Academy of Social Sciences, said in an interview that the classification of domestic waste in Shanghai had done a good job in front-end classification and back-end treatment, but the connection of each link needs to be improved.

Not only in Shanghai, but also in many megacities, they have joined the ranks of compulsory classification of domestic waste.

At the 13th meeting of the Standing Committee of the 15th Beijing Municipal People’s Congress held at the end of May, the Urban Construction and Environmental Protection Committee of Beijing Municipal People’s Congress suggested that the Regulations on the Management of Domestic Waste in Beijing should be revised and improved as soon as possible, and compulsory garbage classification should be implemented according to law, and corresponding penalties should be set for violations of garbage classification regulations. Put an end to the phenomenon of mixed loading and transportation, and clarify the reversal mechanism of "no classification, no collection and transportation".

The Regulations of Beijing Municipality on Domestic Waste Management came into effect as early as March 2012. However, according to relevant surveys, less than 20% of Beijing residents have an understanding of the specific contents of the regulations.

Wu Xiangyang, an associate researcher at the Beijing Academy of Social Sciences, told reporters that the revision of the law means that there will be major changes in the mechanism of waste classification and management. He believes that the sorting effect of domestic waste in Beijing has not been ideal, and one of the most important reasons is that it used to rely mainly on publicity and advocacy, lacking coercive power. This revision will make people who don’t classify really bound by law and suffer losses, which will greatly enhance the motivation of people’s garbage classification.

According to reports, Beijing’s compulsory garbage sorting targets are schools, hospitals and other public institutions, as well as commercial office buildings, tourist attractions, hotels and other business places, and residents have not been involved. However, in Wu Xiangyang’s view, "the future trend is full coverage".

In Shenzhen, the "Shenzhen Special Economic Zone Domestic Waste Classified Release Regulations (Draft)" has been solicited from the society, and the legislative work is in full swing. Among them, the provisions on the removal of barrels from floors and the increase of fines for unclassified domestic garbage by individuals by 10 times have sparked heated discussions.

In Guangzhou, the Regulations on the Classification and Management of Domestic Waste in Guangzhou was implemented on July 1 last year, and the normalization of law enforcement inspection has become an important starting point. In late August, a citizen of Guangzhou was fined 200 yuan by the law enforcement department of urban management for failing to classify large pieces of garbage, becoming the first individual in Guangzhou to be punished for violating the regulations.

"Compared with fines, the more important task at present is to get through the chains of garbage sorting." Zeng Yunmin, director of the Environmental Economics and Policy Research Center of the Guangdong Academy of Social Sciences, told reporters that residents should know how to classify garbage and where it goes as soon as possible by establishing a perfect mechanism.

Significant progress has been made in the treatment of domestic waste in megacities.

The process of domestic waste sorting in megacities can be traced back to the pilot work of domestic waste sorting collection in 8 cities started by the Ministry of Housing and Urban-Rural Development in 2000. Among the eight cities, Beijing, Shanghai, Guangzhou and Shenzhen are all listed. In the past 20 years, the classification of domestic waste in these megacities has made remarkable progress.

More kitchen waste was separated out. In megacities, kitchen waste usually accounts for nearly half of domestic waste. Take Shenzhen as an example, the kitchen waste generated by households in Shenzhen is as high as 5,000 tons every day, accounting for 44% of the household waste. The separation and treatment of kitchen waste is a breakthrough in the classification of urban domestic waste.

Zeng Yunmin said that the important experience of garbage sorting in Guangzhou in recent years is the separation of dry and wet. For wet garbage such as kitchen waste, some Guangzhou citizens set up treatment facilities at home to break the kitchen waste and then wash it away in the sewer; In vegetable markets and residential areas, the government has set up some small treatment facilities and processed them nearby to make organic fertilizer.

In some communities in Haidian District, Beijing, the reporter found that there was a kitchen waste collection station in the community, which solved the problem of "I classified it and mixed it downstairs" that residents criticized more. Jianguomen Street, Dongcheng District, Beijing attracts market-oriented companies to set up self-picked kitchen waste bins, green life stations, smart garbage bins that can brush their faces and swipe their cards in the community to collect kitchen waste by purchasing social services, and rewards the classified residents by exchanging points for prizes.

"Beijing has always regarded kitchen waste as the main classification category, and has generally established a hardware system for the classification, collection and transportation of kitchen waste in the waste classification demonstration area, trying to attract residents to participate by means of points system, and has made great efforts in solving the problem of kitchen waste classification." Xie Xinyuan, director of the zero waste project policy of Beijing Friends of Nature Public Welfare Foundation, told reporters.

There are also many new models for the classification and treatment of other garbage. The reporter saw in the Green Life Station of a community in Jianguomen Street, Dongcheng District, Beijing that from time to time, residents sent plastic bottles, waste paper shells and batteries here. The director of Jianguomen Sub-district Office’s Environmental Sanitation Institute said sternly that nine green life stations have been established in this street, which not only collect kitchen waste, but also collect recyclables and harmful waste, which are priced by weight and paid in cash. The streets also use the purchase service to dispose of large pieces of garbage on the spot, treat old sofas and garden branches as granular raw materials, and upload the data to the garbage discharge registration system synchronously, which basically realizes the classified collection, classified transportation and closed-loop management of domestic garbage, and the effect of garbage reduction is obvious. In Shanghai, the "green account" has issued more than 5 million cards, and the system of "big diversion and small classification" is being improved; In Shenzhen, the removal of barrels from floors and the collection of garbage disposal fees with bags are also advancing.

"The garbage sorting work in megacities such as Beishangguangshen and Shenzhen is progressing every year, and it is changing from garbage disposal to garbage sorting and improving the garbage disposal system." Zeng Yunmin said that relatively speaking, megacities have more advantages in garbage sorting. According to his research, there is a certain correlation between residents’ garbage sorting behavior and education level and income level, and the sufficient financial resources of big cities also enable city managers to establish corresponding systems.

Break through the strange circle of "concept identity, action lag"

According to the requirements of relevant laws and regulations, from 2019 onwards, cities at the prefecture level and above will start the domestic waste sorting work in an all-round way. By the end of 2020, 46 key cities will basically complete the garbage sorting treatment system, and by the end of 2025, cities at the prefecture level and above will basically complete the garbage sorting treatment system. In this process, the leading role and demonstration effect of megacities are very important.

On the other hand, the increasing amount of municipal solid waste, the disjointed waste sorting links, and the low participation of residents … all kinds of constraints also make the waste sorting work in megacities more urgent.

Some environmental experts said that there are many main pain points in the garbage sorting work in megacities at present. From the source, the residents’ awareness rate of garbage classification is high, but the participation rate is low, which is in the stage of "identity in concept and lag in action". According to some surveys, at present, some cities mainly rely on garbage persuaders, volunteers and staff of garbage disposal companies for secondary sorting. In some areas, mobilization work is rarely done at the level of residents, and there is even a tendency to avoid residents to do mobilization work. At the end, the classification processing ability is insufficient. For example, the proportion of kitchen waste treatment facilities is much lower than that of kitchen waste in domestic waste; Unreasonable planning of waste incineration plant, etc. However, it is a long-term and difficult problem to solve because of the lack of supervision in various links such as garbage sorting, collection, transportation and treatment.

In view of these problems and strange circles, some key words are mentioned in the relevant regulations of cities such as Beijing, Guangzhou and Shenzhen, such as "mandatory", "fine", "no classification, no collection, no classification, no disposal" and "whole process classification", which makes more people see the hope of solving the problem. And what is the key to really do this?

Liu Xinyu suggested: First, strengthen supervision and guidance for residents. Through the mechanism of government supervision of communities and community supervision of residents, residents are urged to develop the habit of garbage sorting. The second is to make the classification of garbage easy to understand. "In foreign countries, many countries have set up several types of recyclable garbage, each with a bucket, and the rest are called non-recyclable garbage, which is very easy to understand." Third, make full use of the market mechanism and strengthen cooperation with companies engaged in garbage sorting; At the same time, pay attention to the publicity of garbage classification through social organizations and volunteers.

Wu Xiangyang said that garbage classification must be done in the whole process. In fact, if the delivery links have been classified, the collection, transportation and treatment links are easier to manage. For example, he said that Beijing chose to start with public institutions and business places to carry out mandatory classification of domestic waste this time, because the responsible subjects of these places were clear and the punishment could be implemented.

However, there are many difficulties in how to punish the relevant violations. For example, how to supervise, how to determine the correct standard of classification, who will check whether the classification is correct, punish the legal person, the property or the investor, and how to conduct the punishment mechanism within the responsible subject. Experts said that we should rely on the support of science and technology to combine fines with penalties, so that the damage to the interests of unclassified institutions and the personal interests of responsible persons can be combined.

"The unity of knowing and doing is the key. Compulsory classification of domestic waste is the key to break this strange circle. Of course, supervision and punishment must be in place. In the next step, it is more difficult to cover the residents with compulsory classification of domestic waste, but there is hope only by moving forward. " Wu Xiangyang said. (Reporter Peng Xunwen)

　　Before the text begins, let’s talk about digression ~

　　Do you believe there is a "curse" in this world?

　　In the 1970s, there was an "explosive" news that shocked the world.

There have been successive "accidents" in the family.

Truth is far more terrible than "curse"

　　In the year of the end of the Vietnam War, an American Navy colonel named Yi Zhan Mu Walter returned to his motherland from Vietnam with his son, Captain.

　　After reuniting with relatives and friends, their family’s life is back on track.

　　Soon after, my son also met his soul mate and married and had children successfully.

　　I thought that it runs in the family’s happy life was just about to start, but unexpectedly, bad luck quietly fell on this family.

　　The little grandson was born, and before everyone could celebrate the joy of the new life, they were told that the child had congenital mental retardation.

　　Almost at the same time, my son was diagnosed with cancer and died soon.

　　Once, it can be said that it is accidental, and twice, it is a bit creepy … …

　　The family suffered successive changes, and the father lost his head overnight. He couldn’t figure it out. Maybe this family was cursed?

　　He hasn’t come out of the shadow of the loss of his beloved son, and he has made an amazing discovery by accident — —

　　The Vietnam veterans who returned home with him also seemed to be "cursed".

　　Laryngeal cancer, lung cancer, prostate cancer and other different cancers "explosively" destroyed his comrades.

　　And most of their descendants have serious congenital diseases or defects.

　　A series of sudden accidents are strangely similar. However, what I Zhan Mu Walter didn’t expect was that the truth is far more terrible than "curse" … …

A first-class carcinogen known as "the poison of the century"

600,000 people have been "pitted" and you have it in you.

　　During the Vietnam War, because the Viet Cong guerrillas used dense forest vegetation as a cover, the American army could not find the north.

　　Later, the US military made a "dirty trick" — — Sprinkle a lot of defoliants in the air (that is, "orange agent", which can make all the trees fall and nothing grows in a short time), so that the Viet Cong guerrillas have nowhere to hide.

　　The tropical rain forest sprayed with defoliants has suddenly become a bare "dead zone".

　　The question is, what does it matter that American Vietnam veterans and their descendants have one accident after another?

　　It turns out that this kind"agent orange"In the later investigation, was found.containHighly toxic substance — — Dioxin.

　　I Zhan Mu Walter and his sons, including his comrades-in-arms and descendants suffering from cancer, were not "cursed" but "pitted" by highly toxic dioxin.

　　However, compared with American veterans who were accidentally injured by this "carcinogen", Vietnamese local people are the biggest victims.

　　The Vietnamese government conducted a survey in 2000, and the results showed that about 600,000 people in Vietnam fell ill due to exposure to dioxin residues in Agent Orange, and the children born were either premature, deformed or had neurological defects.

　　Do you think this is just a distant Vietnam war story?

　　No,dioxinThis kind of substance,In real life, it is actually very close to each of us!

　　In fact, dioxins are not an independent individual fighting alone, but a "big family" with 210 compounds.

　　Where did it come from and where will it go?

　　Unlike the confused human beings, this guy has a particularly wide "route" and a rather "wild" way.

　　95% of dioxins are generated from garbage incineration, and other sources include: automobile exhaust, paper making, pesticide production, chemical industry, smelting, forest fires and so on.

　　Through these channels, it floats in the air, enters the water and is "submerged" in the soil, which is inevitable and everywhere.

　　Under certain conditions, it can carry out the second round of "migration", and dioxins enter crops, chickens, ducks, geese, cattle, sheep and aquatic organisms through polluted rivers, lakes, seas, air and soil.

　　No way, no way. Is there dioxin in everything I eat?

　　Don’t ask, ask is there.

　　As a human being standing at the top of the food chain, it’s sad. Your body is the ultimate "gathering place" of dioxins.

　　However, the huge family "power" is not the most terrible. What is terrible is that it is not a good crop.

　　Not only is it listed as a first-class carcinogen by the International Cancer Center, but it also has a "domineering" Jianghu nickname — — The "poison of the century" is not easy to hear.

The toxicity is 900 times that of arsenic.

Can "lurk" in the human body for 11 years

　　People call it "the poison of the century", so there must be two brushes.

　　This guy’s big move, that’s "tough" every move. Five "magic weapons" of dioxin "family inheritance" — —

rank poison

　　How toxic is dioxin?

　　Among them, the most toxic 2,3,7,8-TCDD is 900 times as toxic as arsenic! It is 1000 times more toxic than potassium cyanide, which is "dead at the entrance"!

　　Known as the most toxic poison on earth, it is listed as:Human primary carcinogen.

Tenacious vitality

　　This guy can "live" anywhere, can constantly migrate in the environment, from the atmosphere to the soil and water, and then accumulate layer by layer through the food chain, and these dioxins will eventually be "collected in full" by human beings.

"scourge" takes a long time.

　　Once in the human body, the half-life of dioxins in the human body can be as long as 7-11 years. What do you mean, half-life? That is to say, even if you don’t ingest dioxin again, it will take 7-11 years to reduce the concentration of dioxin in your body by half.

　　Moreover, at present, it is almost impossible to get rid of this "ghost" guy. After all, you can’t eat without drinking water.

Less water, more meat.

　　? ? ? Love meat. What did I do wrong? Will it be more favored by cancer? I am withered.

　　Here @ Old Tiers who love meat, eat more a la carte and coarse grains. This is the key point to be tested.

　　PS: Straight men who can only say "drink more hot water" have found another excuse.

Even "that aspect" is not spared.

　　Yes, literally, it’s a question of "that aspect", is it that the whole person is not good ~

　　Dioxin can cause irregular menstruation, endometriosis and ovarian dysfunction in girls; Boys are weak in sperm and less in sperm, and the shape of "balls" changes.

　　Stop talking, it’s all tears.

　　In fact, this notorious "family" has a multi-system and multi-faceted toxic effect on human beings. In addition to affecting "that aspect", there may beTeratogenesis, developmental toxicity, hepatotoxicity, skin damage and decreased immunity increase the risk of infectious diseases.Wait a minute.

　　And there is no doubt about his carcinogenicity. Studies have shown that the cancer mortality rate of workers exposed to high concentrations of dioxin for a long time is 60% higher than that of ordinary people.

　　of course，All talk about toxicity without dose is hooliganism.Although it is highly toxic and widely distributed, it is generallyLow levels exist in the environment.!

　　However, this does not mean that we can challenge the bottom line of this "big family" unscrupulously. Avoiding long-term exposure to high-dose polluted environment requires everyone’s efforts.

　　Brother dei, if you don’t want to gamble with your life, just listen to my advice — —

4 strokes to "save your life"

Cut off the "rations" of tumors

01. Eat a balanced diet

95% of dioxin in human body comes from food.Especially animal foods such as meat products, dairy products, fish and shellfish.

　　What should I do? Don’t eat? That’s definitely not possible. You think it’s immortal!

　　Eat, or eat! But eat healthily. The secret of health is nothing more than:Diversified diet, balanced nutrition, coarse grain collocation, and mixed meat and vegetables.

　　(PS: The content of dioxins in fruits and vegetables is much lower than that in meat, and eating more vegetables is also beneficial, which will bring dioxins attached to the intestines out of the body with Baba).

02. Avoid high-temperature stir-frying, and choose an oil-free pan.

　　When the oil is just right, the dishes are served, and the kitchen is filled with smoke. It’s a "hot dance" of food on the pot, stir-fry for three or two times, and then go out! Chopsticks in your hands are irrepressible … …

　　Stop! I don’t know. It’s dangerous?

　　When cooking, high-temperature frying is easy to produce a lot of oil smoke, which is an excellent opportunity for dioxin to "carry on the family line".

　　Although I know that many people may be "seeing is doing", I still want to say:Try not to stir-fry, and if possible, you’d better buy another oil-free pan.

03. Buy plastic wrap and plastic crisper.

　　When purchasing plastic wrap and plastic bag, try to choose PVDC material.

　　And plastic boxes can’t be bought casually. Usually, there will be a triangular circular sign at the bottom of the box. Choose.Plastic box with the number "5" for recycling.

　　When heating food in the microwave oven, you should also avoid covering it with plastic wrap, and try to choose a special microwave heating bowl.

04. Do a good job in garbage sorting

　　In the process of garbage incineration, plastics and metals together are the most likely to produce dioxins.

　　One of the meanings of garbage classification is to deal with different kinds of garbage in a targeted way to minimize the harm to the environment.

　　Also, plastic bags should be used as little as possible.Take an environmental protection bag with you when you go shopping.You are the most beautiful boy in the whole gai!

Can’t anyone deal with this bully?

　　Although dioxin seems to be "powerful", no matter how evil it is, it can’t escape a person’s "eyes" and palm!

　　This person is Dr. Zhang Jianqing — — Director of Persistent Organic Pollutants (Dioxins) Research Office of Shenzhen CDC.

　　In 2001, Shenzhen CDC took the lead in establishing the first food dioxin detection laboratory in China’s health system, and Dr. Zhang Jianqing became the leader of the laboratory. Since then, Dr. Zhang Jianqing’s team is destined to be the "lifelong enemy" of dioxins.

　　Over the years, Dr. Zhang Jianqing’s team has been investigating the background of dioxins in the environment and food, making full preparations for the formulation of dioxin content standards.

　　While guarding the people’s "safety on the tip of the tongue." In 2004, the Ministry of Agriculture imported a feed additive produced in the United States. After testing by Dr. Zhang Jianqing’s team, it was found that the dioxin content exceeded the EU limit standard by 117 times. After receiving the report, the Ministry of Agriculture returned the batch of products, effectively preventing highly polluted food from flowing into the people’s table from the source.

　　Actually, there is no absolute "zero pollution" in the world.

　　Harmful substances such as dioxins need a "bottom line" to regulate. As long as they "do not exceed the standard", there is no need to talk about it.

　　Reduce the content of harmful substances in the environment

　　It takes everyone’s efforts.

　　CCTV News:The Central Meteorological Observatory continued to issue a blue rainstorm warning at 18: 00 on August 18: It is estimated that there will be heavy rainstorms in parts of central and northern Heilongjiang, western Jilin, central and eastern Liaoning, eastern Hebei and central and southern Tianjin from 20: 00 on August 18 to 20: 00 on August 19, among which there will be heavy rainstorms (100-120 mm) in northeastern Hebei and other places. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 20 ~ 50 mm, and the local area can exceed 70 mm), and there are strong convective weather such as thunderstorms and strong winds.

　　Defense guide:

　　1, the government and relevant departments in accordance with their duties to prepare for the storm;

　　2. Schools and kindergartens should take appropriate measures to ensure the safety of students and children;

　　3. Drivers should pay attention to road water and traffic jams to ensure safety;

　　4, check the city, farmland, fish pond drainage system, ready for drainage.

　　[Information] Recently, the official maps of two new cars, N430 and DB9 Volante Carbon Edition, were released, and both cars will be unveiled on.

"aston martin V8 Vantage N430』"

『 Volante Carbon Edition』

　　● Aston martin V8 Vantage N430

　　In terms of appearance, aston martin Vantage N430 is based on Vantage S, with reference to aston martin’s classic racing car painting. The new car adopts a black air intake grille and a brand-new rim shape. As for the interior, the new car has a black interior and seats made of new materials. The car is equipped with the exclusive nameplate "Vantage N430", which reduces the weight of the whole car by 20 kilograms. In addition, the car also provides various styles of color matching.

　　In terms of power, the new car is equipped with a 4.7L V8 with a maximum horsepower of 436 HP, matching a 6-speed or 7-speed automatic manual transmission.

　　● Aston martin DB9 Volante Carbon Edition

　　In terms of appearance, aston martin DB9 Volante Carbon Edition is painted in black and white, and the new car reflector and front bumper spoiler are made of carbon fiber, and are equipped with striking red brake calipers. In terms of interior, the new car uses black interior with red stitching, and the car is equipped with the exclusive nameplate of "Volante Carbon".

　　In terms of power, the new car is equipped with a 6.0L V12 engine with a maximum power of 517 HP. In addition, the new car will also provide two models: hardtop and convertible. (Compile/car home Wuyuan)

　　Read more:

　　Daimler shares in aston martin with V8 engine.
　　//www.autohome.com.cn/news/201312/687382.html

Text | Lin Fujiko

The discussion of a drama often focuses on the actors and the plot, and The Prosecutor of Nine is extending the topic to more dimensions.

Some netizens initiated hypothetical legal discussions on the plot in the Douban drama group, while others shared the unfinished work in reality, endless materials and long-term observation of minors in Xiaohongshu. Although this drama involves undiscovered themes that the public has never been exposed to, "Nine Prosecutors" has become the hottest fireworks-related drama in this summer because it echoes the mood of the times.

In recent years, more and more juvenile-related cases have appeared in the public eye. According to the data of "White Paper on Juvenile Prosecution 2023" issued by the Supreme People’s Procuratorate, in 2023, the number of cases involving crimes against minors in the whole country increased, and the number of juvenile suspects prosecuted for infringing minors increased by 24.9% year-on-year. Every hot search on this topic will lead to a heated discussion among the whole people, and the continuous attention of the mass market has also given birth to the first TV series "Prosecutors in Nine Departments", which cuts into the protection of minors from the perspective of prosecutors who have never inspected them.

As a scarce new theme, The Prosecutor of Nine Departments not only condensed the national attention, but also aroused strong emotional resonance in the mass market. The topic discussion extended by the plot also strengthened the public’s awareness of the importance of juvenile protection. Watching Jiang Xiaojie suppress her painful grievances and commit perjury alone, topics such as # Love for Jiang Xiaojie and # 9 Prosecutor’s Heartache and Irony rushed to Weibo for hot search, and many hot achievements, such as Cat’s Eye drama and Iqiyi drama, focused the public’s attention, made a daily supplement for strengthening the protection of minors, and formed a very high content social value.

It is an eternal proposition in the film and television industry to explore new themes, and it is also becoming a trend to find more value of content besides entertainment. The market recognition of Prosecutor of Nine Departments not only verifies the user potential of new themes, but also makes the social value of content a new focus of commercial attraction of drama series.

Since 2020, every once in a while, there have been hot searches on juvenile-related cases, and people are paying more and more attention to juvenile crimes. However, hot searches can only make people hate a single evil deed, but they cannot let the public know why there are so many juvenile-related cases.

High attention but incomplete cognition is the reason why people ask why juvenile delinquency is faced, and it is also the status quo that "The Prosecutor of Nine Departments" tries to change.

In order to tell a good story about the unknown subject, The Prosecutor of Nine Departments skillfully combines the ordinary prosecutor with the unknown work, letting the audience know what conditional non-prosecution is in a relaxed and unrelenting atmosphere, seeing how difficult it is for the prosecutor to gain the trust of the victim, satisfying the audience’s curiosity and thirst for knowledge about the judicial protection of minors, and also following the plot to see the reasons and motives of juvenile misconduct.

In particular, "Prosecutors of Nine Departments" is also professional enough in the unchecked field. The Supreme People’s Procuratorate Film and Television Center endorsed and filmed the scene in Haikou City, trying to synchronize the procuratorial work and prosecutors’ attitude towards juvenile cases in the drama with the reality, which also caused the uninspected personnel to share and express their recognition of the drama online, so that the audience could feel the weight of the reality in the drama.

It is also of practical significance to have a plot reversal. There are lovely prosecutors and underage groups that need the most attention. The scarce theme collides with the high attention of the market, making "Nine Prosecutors" penetrate the national market.

In Tik Tok, 1.45 billion episodes-related videos were played, and thousands of episodes-related notes were viewed on Little Red Book with a total of 55.11 million+.The discussion on plots and underage groups continued one after another, which opened up the spread of unchecked and underage protection topics in the market.

Taking the field that has aroused the concern of the whole people as the theme, The Prosecutor of Nine Departments not only fills the market gap of the untested theme of the drama series, but also keeps up with the social hot spots and grasps the high-quality content of the times, which also creates a scarce space for brand marketing.

In the environment of fragmented media and limited attention of a single media, it is extremely difficult for brands to continuously win widespread attention and popularity. Therefore, brands pay more and more attention to continuous communication with the market, shift marketing from betting on explosions to new themes and unique content, and tap the continuous penetration value of drama brand marketing.

Previously, My Altay by iQiyi, with its unique artistic beauty and realistic concern, once again aroused people’s yearning for "poetry and distance", attracted many brands to join the "Altay fever", and continued to communicate with the user groups who love life, inciting the commercial potential of regional color content; The "Nine Prosecutors" penetrates the market with scarce themes and high social topics, helping the brand to continue to reach the mass users who are concerned and curious about underage issues.

In other words, high-quality new content also plays the role of "information noise reduction" for the brand-by providing high-quality content carriers that can grasp contemporary users, users can keep their attention highly focused because of "freshness" and "interest", enlarge the proportion of the brand in users’ minds, and create long-term dedicated channels for the brand to communicate with the market.

If the novelty of the theme is the bait to attract users, then the empathy and deep thinking caused by the strong practical significance is the hook to keep the audience.

In the play, Jiang Xiaojie, who has been under the high pressure of her mother for a long time, Zhang Yunyun, whose parents are not around, and Zhou Qiao, who faces her violent father all day, choose to "cheat" to "revenge" the family to vent their pain, while the audience outside the play are also reviewing their family environment and parent-child relationship after seeing their behavioral motives. Some people lament that they have "survived" and some people honestly care for their children.

The experiences and emotions of the characters in the play are reflected in reality, which arouses the audience to think deeply, and is also the reason why The Prosecutor of Nine Departments can attract the national attention.

The Statistical Analysis Report of Child Sexual Abuse Cases of Girl Protection in 2023 emphasizes that the cases that come into public view are only the tip of the iceberg of the actual cases. A research report of The Lancet Psychiatry in August also shows that the peak of mental illness among young people is at the age of 15, and mental illness accounts for at least 45% of the total diseases among people aged 10 to 24. It is not difficult to see the importance of strengthening the normalization of legal education and mental health education for minors, and the most effective way of normalization is to attract the attention of the whole people, so that everyone and every family can form a common cognition.

School bullying, cyber crime, sexual assault, fraud and other diverse cases of juvenile delinquency are included in The Prosecutor of Nine Departments. However, unlike the conventional criminal investigation drama, the drama series only focuses on the detection process of cases, but reveals the multiple reasons of juvenile behavior, family influence, social pressure, psychological factors and so on from the perspective of prosecutors, calling on the public to pay attention to this field and making certain guidance and demonstration for how to protect juvenile groups.

From this point of view, The Prosecutor of Nine Departments not only reveals warmth everywhere in the story, but also has realistic value and temperature, which can arouse the value resonance of the mass market, which is another reason why The Prosecutor of Nine Departments has strong commercial value.

Whether the content temperament is consistent with the brand is one of the considerations for brand launch. The brand needs to connect and communicate with users through the content. The expression core of the content is equivalent to the expression of the brand to some extent, and the content like "The Prosecutor of Nine Departments" that incites users’ value resonance above emotional resonance is even rarer.

Therefore, this drama has also gained recognition such as Jinjiu, Pulse, 999, Dongpeng, Nestle, Harbin Beer, Haolai Toothpaste, Jingtian, etc., because these brands pay attention to long-term communication with users through high-quality content IP, and continue to convey the brand’s concern and concern to the market.

For the brand, high social value content is conducive to strengthening the brand’s users’ goodwill and branding the brand’s positive image in users’ minds, while iQiyi’s continuous output of high-quality content also strengthens the trust of brand customers, maintains long-term expression to users together with the platform, and strengthens the connection between the brand and users.

From creating marketing scarce space to helping brand key expression, The Prosecutor of Nine Departments verified the strong commercial appeal of high-value content by echoing the scarce theme of the times and inciting users’ value resonance, and explored more possibilities for realizing the value of content.

* Original article, please indicate the source when reprinting.

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