By 2022, the beauty market in China will reach 500 billion. How will the beauty industry face a new round of challenges？
After decades of development, China’s beauty industry has formed hundreds of billions of industrial chains, and famous national brands such as shanghai jahwa, Galand Group and Baiqueling have been born. Affected by the COVID-19 epidemic, how can the beauty industry better meet the new round of opportunities and challenges through scientific and technological innovation? How to keep up with the changes in consumer demand and stand out from the fierce and complicated competition? On the afternoon of December 20th, the 2020 Huali Beauty Summit Forum was held in Shanghai. The event was hosted by East China University of Science and Technology, which attracted more than 100 representatives from well-known enterprises, Huali teachers and students, and more than 10,000 people participated in the online live broadcast. Li Min, general manager of strategic purchasing department of Galand Group, served as the moderator.
Wu Baijun, Vice President of East China University of Science and Technology, Qian Xuhong, distinguished alumnus of East China University of Science and Technology, academician of China Academy of Engineering and president of East China Normal University, and Pan Qiusheng, Chairman and CEO of shanghai jahwa United Co., Ltd. delivered speeches respectively. At the opening ceremony, the opening ceremony of Huali Beauty Industry Alumni Association was also held. Pan Qiusheng served as honorary chairman of Huali Beauty Industry Alumni Association, and Wu Baijun presented Pan Qiusheng with the letter of appointment as honorary chairman.
Pan Qiusheng said that the beauty industry in China has a market scale of more than 300 billion, and it is still in the process of sustainable development. However, we should be soberly aware that the penetration rate of China’s beauty market is still far lower than that of the global market, especially in Europe, America, Japan and South Korea. The COVID-19 epidemic in 2020 made us fully feel the unpredictability of the world. Under such circumstances, the establishment of the Huali Beauty Industry Alumni Association and the holding of the summit forum assumed the historical responsibility of promoting industry innovation and promoting information exchange. It is expected that through such better communication, students will understand the market dynamics and lay a better foundation for future career development; Further promote the scientific research strength of the school to keep pace with the times and deeply connect with the dynamic trends of consumers; Help practitioners in the beauty industry to provide consumers with better products and services; Realize better contact, exchange and communication in the value chain of beauty industry and find more opportunities to promote the development of the industry.
According to the relevant data of Prospective Industry Research Institute, by 2022, the market size of China beauty industry will reach 500 billion yuan. If personal care category is added, the beauty market in China has reached a trillion-dollar volume. Under the impetus of industrial agglomeration, new technology and industrial chain optimization, China cosmetics industry has entered the moment of full awakening of "new economy". How to look at the current complex industrial situation, the industry elites, experts and scholars attending this forum gave their own answers.
Dr. Mao Jianwen, Vice President of BASF Global and Business Management Department of Nursing Chemicals Business Department in Greater China, delivered a keynote speech on the topic of "Innovative Cooperation, Win-Win Future-Trend of Cosmetic Raw Materials". He pointed out that the rapid development of China for decades and the continuous improvement of women’s social status in China have ushered in a golden age for China’s cosmetics industry. Compared with countries such as Europe, America, Japan and South Korea, the lack of penetration in our cosmetics market will bring us countless opportunities, and consumers’ demand and yearning for quality of life will surely make more national brands rank among the world-class industries. From the perspective of raw material industry, it is the real foundation for enterprises to bring value to brands by satisfying consumers’ needs, demands and pleasures. The insight into consumer demand and the yearning for improving the quality of life implied behind consumer demand are the basic thinking principles for enterprises to promote innovation. Mao Jianwen described a series of practices of BASF, a century-old enterprise, in meeting consumers’ needs, exploring consumers’ demands and creating consumers’ happiness. We also look forward to further strengthening cooperation and win-win development with East China University of Science and Technology in innovation.
Dr Zou Yue, Director of Science and Technology Department of R&D Center of Galand Group, delivered a keynote speech on "Fragrance Innovation and Beauty Products Technology". He introduced the general situation of brand establishment, enterprise development, talent team and scientific research and development of Galand Group, and emphatically shared the development course of the company’s own brand-Nature Hall. Since its inception, the brand has positioned its product DNA in the Himalayas. "Beauty begins with nature, and learning from nature" is the core interpretation of the brand. For more than ten years, Galand Group has taken modern science and technology as a tool, artistic aesthetics as a guiding ideology, and environmental protection as a concept of sustainable development, and made many scientific investigations in Himalayan areas, from tropical valleys at low altitudes to snowy plateaus and grasslands at high altitudes. By using modern techniques such as collecting the fragrance of living flowers, the original fragrance from Himalaya was developed, and the fragrance was recreated and reproduced by various experimental techniques, and it was successfully applied to three personal care and body care products of Nature Hall, effectively satisfying consumers’ demand for sensory efficacy of products. In addition, inspired by the impressionist school, Galand Group gradually developed the idea that Himalayan impressions create fragrance, and created Himalayan impressions-related fragrance by taking Himalayan landscapes, plants, colors, animals and culture as impressions. With the idea of creating fragrance by impression and artistic re-creation, Galand Group has launched a new perfume brand ASSASSINA Shaheen’s series of perfumes. Aroma innovation originates from nature and surpasses nature.
At present, the national beauty brands in China have risen in groups. Nationalization of cosmetic raw materials and products market is an inevitable development trend. Alumni Zhang Wanping, Executive Dean of Shanghai Universities of Applied Sciences International Cosmetics Institute, shared the topic "Technical Development Trend of Nationalization of Cosmetics Market". She pointed out that technology is the driving force of development in any industry. Nationalization technology innovation is the key in cosmetics market, and the technology chain of cosmetics industry includes three parts: raw materials, formula and evaluation. In terms of raw materials, besides natural extraction and biological fermentation, which are concerned by the market and consumers, we should not avoid synthesis. Cosmetic raw materials still depend on synthesis technology, and the direction and application performance of synthetic raw materials need to be defined in combination with cosmetic formula system. In terms of formula, cosmetic formula is a multidisciplinary system, especially based on the theoretical basis of colloid and interface chemistry. Designing carrier structure according to the characteristics of raw materials and developing market-competitive product system is the main direction of product development in the future. In terms of evaluation, under the new regulations, the requirements for evaluation are higher, and the whole industry will pay attention to the establishment of evaluation system for cosmetic raw materials and products. There is still a long way to go in the evaluation of cosmetics, which needs further discussion. How to build a scientific and reasonable evaluation system through multi-dimensional system is the premise of the sustainable and standardized development of cosmetics market.
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