Jiangyan girl ＂eats＂ 10 million yuan to drive hundreds of people to start businesses and find jobs.
Everyone loves to eat, some people get fat, but others eat something famous.
Wang Mingchun, a girl from Jiangyan, loved sweets since she was a child. After graduating from college, she opened her first dessert shop. After eight years of development, her dessert shop now has six branches and a "factory", with annual sales exceeding 10 million yuan. In addition, dozens of people have started businesses and directly solved the employment problem of hundreds of people.
Because of her outstanding achievements, she has successively won the honorary titles of "Women’s Model" in Taizhou City and "The Most Beautiful Taizhou Person" in 2020.
"Doing nothing" is due to love to eat.
Most girls love sweets, because sweets can make people feel happy. Wang Mingchun is a veteran foodie. Cake, egg tart, puffs, souffle … all desserts are her "dishes".
When she was in college in Nanjing, she tasted the dessert shop in the subway station. She knows exactly which one tastes good and which one is really priced.
Besides eating, she likes watching. Seeing someone making cakes and decorating flowers on the spot, she couldn’t walk at once. At that time, there was a "sweet girl" next to the school. She often stood outside the window and watched while eating.
When graduating from college, all the students were talking about finding a job, but Wang Mingchun was bent on opening a shop. Because of doing business, she has a foundation. At school, Wang Mingchun was the president of the student union and the minister of propaganda. He was lively and flexible. She earned nearly 20,000 yuan a year by selling trinkets and cross-stitch.
"You like sweets so much, you might as well open a dessert shop! How nice it is to be your own boss! " The roommate gave her advice.
Wang Mingchun’s idea of opening a shop was not supported by his parents. Because she majored in law, she is the only child in her family, and her parents hope that she can do a stable and comfortable job. Like an office clerk or something.
Wang Mingchun’s father runs a business, and he knows how hard it is to start a business. "Don’t do nothing. Do you know how many shops have closed down? Besides, you can’t eat that pain. "
"I don’t want to live a step-by-step life. I’m interested in desserts. I’ll try it. "
In the face of her daughter who couldn’t get back with nine cows, her father finally left a sentence helplessly: "It’s ok to open a shop, but I won’t support you for a penny!"
The turnover soared in the first week of opening.
At school, Wang Mingchun ate the most "Sweet Yaya", a Chinese pastry brand. She decided to start with this and join the brand first. In April 2013, she set up a facade on Pozi Street, about 30 square meters. The rent plus transfer fee is more than 200,000 yuan, and you have to buy equipment, buy counters and hire employees … It takes at least 500,000 yuan to open a shop. Without the support of parents, Wang Mingchun can only find friends and relatives to scrape together.
The shop is open, but the craft has not been learned, let alone opened. From April to July of that year, Wang Mingchun took two shop assistants to study at the headquarters of Suzhou Sweet Yaya, and it was not until August that the Taizhou branch of Sweet Yaya opened its doors. "Now that I think about it, I was really blind at that time and paid four months’ rent in vain." She said.
During the two days of trial operation, Wang Mingchun stood at the door with a tray every day and invited passers-by to taste it for free. Every stop is an hour. The careful clerk reminded Wang Mingchun: "There is a man across the street who has been staring at our store." Wang Mingchun looked at the past: That’s my father! He still doesn’t trust himself. Wang Ming Chunhong ran across the street, but his father ignored her and left directly. Later, I heard from my mother that after my father returned to Jiangyan, he immediately helped her pay off the debt of 200,000 yuan.
On the opening day, Wang Mingchun got up at 2 o’clock in the morning to make cakes. Butterflies, puffs, cakes … Maybe it’s because the products are not made enough, or maybe it’s because they sell well. Before 3 o’clock in the afternoon, all the goods in the store were sold out, and the turnover on that day was about 800 yuan.
After that, Wang Mingchun got up early and came home late every day, and summed up the experience of opening a shop in time. About a week later, the daily turnover of the store soared to 8000 yuan.
When the business is good, the clerk follows, and everyone’s income is relatively high in that business circle.
In order to upgrade the product, in 2014, Wang Mingchun went to Guangzhou to study Korean-style flowers and sugar, and the tuition fee for 10 days was 70,000 yuan. "The tuition fee is very expensive, but it is worth it."
On the road to entrepreneurship, "after several storms"
In 2014, Wang Mingchun expanded its scale and opened a new store in Shuidong Street. This time, instead of joining, it was a new brand registered by itself-"Milo Koshi".
The rent of the facade house in Shuidong Street is more expensive, which costs 130,000 yuan a year. After investing 400,000 yuan in renovation, the store closed after only one and a half years of operation, with a loss of 200,000 yuan. "At that time, there were already Wanda and Maoye in the urban area, and many old customers on Shuidong Street also turned to shopping malls. The flow of people gradually declined, so they had to quit quickly and stop losses in time." She said.
Later, Wang Mingchun opened its stores in Wanda and Maoye, and introduced the latest fruit of Guangdong dessert-replacing ordinary cream with animal cream, which made the dessert more healthy.
When the raw materials are ready, the cost will inevitably be high. It’s also a 6-inch cake. The cake with ordinary cream in the market only costs more than 30 yuan, while the one with animal cream in Wang Mingchun costs 108 yuan. Cakes made from animal cream have a relatively light taste. What she didn’t expect was that the customer didn’t buy animal cream, thought it was too expensive and not delicious, and asked for a return.
"Our original intention is to bring customers the healthiest and most nutritious food. At that time, the local market was not acceptable. " Wang Mingchun admitted that the pace of development should not be too big or too advanced. By now, most people will emphasize the need for animal cream when buying cakes.
Create your own brand and make ingenious food.
Wang Mingchun has two children after marriage. In the year when the second child was born, it happened that the new store entered Vientiane City and my father was in poor health. There were many things in the store and limited manpower. After she was busy in the store with a big belly, she also personally sent a takeaway by bike on a snowy day. She suddenly fainted in the store twice and was diagnosed as "severe anemia+fatigue".
In order to keep the shop busy, after the full moon of the second child, Wang Mingchun cruelly weaned the child. Wang Mingchun’s husband also resigned from the company to concentrate on production and raw material procurement and fully support his wife.
"Milokoshi" is a self-created brand, and Wang Mingchun’s goal is to make it a benchmark in Taizhou dessert industry. In addition to strengthening raw material control and product innovation, she also built a "transparent factory" in Fengcheng International. The "transparent factory" is actually a storefront of more than 400 square meters. Customers can watch the whole process of making desserts on the spot and eat more safely.
"Many people pay attention to marketing hype when doing business, but I insist on speaking by quality. Only by ingenuity can we make good things." For example, in Wang Mingchun, the light cost of the souffle produced in the store is close to that of 4 yuan, but it costs more than 3 yuan in the market. Only bought by mistake, not sold by mistake. Of course, you have to make money in business, but you have to be conscientious, otherwise you will not go far.
Today, there are 6 dessert shops in Wang Mingchun, including 5 in Hailing and 1 in Jiangyan.
Drive hundreds of people to start businesses and find jobs.
Recently, Wang Mingchun has been very busy, because the baking lecture has started again. Since 2015, she has given dozens of baking lectures upstairs in Pozi Street. There are two kinds of students, one is a housewife who likes baking, and the other is a person who has the willingness to start a business.
Over the past eight years, Wang Mingchun has driven dozens of people to start businesses, and has also directly provided jobs for more than 100 people. At present, there are 43 employees in her shop, with an average monthly salary of around 4,300 yuan.
"Some apprentices only studied for a few months, then rushed to open a shop, and then gave up when they encountered difficulties. Now is not the time to make quick money. You need to calm down, let yourself settle down and do things well in a down-to-earth manner. " Wang Mingchun said.
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