On December 7th, Geely Automobile Holdings Co., Ltd. (0175.HK) released the latest sales data: the sales volume of passenger cars in November was 145,070, up about 7% year-on-year.

In November, the monthly delivery of krypton reached a new high, and the geometric pure electricity accelerated the destruction. The sales volume of the high-end series of Geely brand "China Star" exceeded 500,000, and the sales volume of Linke exceeded 800,000. Ruilan brand started the journey of globalization … High-value products continued to detonate the market, new energy products accelerated to the sea, and innovation drove the high-quality development of the group to a new level.

New energy sales continued to climb, and the monthly delivery reached a new high for five consecutive months.

In November, the sales volume of new energy sources (including Geely, Geometry, Lectra, Krypton and Ruilan) was 34,642, an increase of over 11% from the previous month. From January to November, the Group’s cumulative sales of new energy reached 284,177 vehicles.

Among them, the geometric sales volume of fashion Volkswagen pure electric series was 13,839, an increase of over 10% from the previous month. From January to November, the cumulative sales volume of Geometry reached 130,661 vehicles, a year-on-year increase of 186%. On November 7th, two new products, G6/M6, were officially launched, all of which came standard with the super-electric intelligent cockpit based on Harmony OS, and the price was 144.8-181,800 yuan in the limited time. Geometry is hand in hand with Huawei, and the top students of the two industries collaborate across disciplines, allowing mainstream users to touch the "smart ceiling" and create the best solution at the same level in the pure electricity market.

The brand-new trend technology brand is extremely strong in the high-end intelligent pure electric track, helping Geely to explore the high-end new energy vehicle market. In November, 11,011 vehicles were delivered, up nearly 9% from the previous month and over 447% year-on-year. Since the delivery was started in October last year, the cumulative delivery of Krypton 001 has reached 66,611 vehicles. Up to now, Krypton has reached a new high in a single month for five consecutive months, and the average order amount has exceeded 336,000 yuan. The world’s first original pure electric luxury MPV Extreme Krypton 009, as the second product of Extreme Krypton, has been officially released. Extreme Krypton 009 combines the luxury space of MPV, the strong safety of SUV and the excellent control of sports car, leading the field of six large luxury cars into the era of intelligent electric, and it is expected to be officially opened for delivery in January 2023.

In addition, the customized model developed for Waymo, a world-renowned driverless technology company, has been officially unveiled in the United States. The car is based on the ZEEKR M-Vision concept car and will be put into commercial operation in the United States. ZEEKR M-Vision concept car is built based on the vast -M(SEA-M) architecture, and will have mass production conditions in 2024. Vast -M architecture is the exclusive architecture for future intelligent travel, and it is also the first pure electric architecture specially developed for unmanned mobile travel in the world. It can be connected to intelligent driving systems at L4 level and above, and is compatible with a variety of unmanned technical solutions.

In the field of power exchange, Ruilan Automobile, a "power exchange light traveler", sold 7,355 vehicles, an increase of over 26% from the previous month. On November 4th, Ruilan 9, the leader of rechargeable and replaceable SUV, officially opened the global pre-sale, and the pre-sale price of the founding version was 199,800 yuan. Ruilan 9 is based on GBRC crystal architecture, equipped with rechargeable and replaceable capsule batteries. The cruising range of capsule batteries can cover 300-700 kilometers, and it has passed more than 100 performance and reliability tests, with three characteristics: long cycle life, high energy density and high safety. On the same day, 100 X3PRO of Ruilan Automobile were officially shipped to Azerbaijan, which also marked the official entry of Ruilan Automobile into overseas markets. In the future, Ruilan will continue to enter the automobile market in Russia, Chile, Uzbekistan, Mexico, Saudi Arabia and other countries.

China’s star sales exceeded 500,000, and the L Hi·P Raytheon extended-range electric SUV went on the market.

In November, Geely brand (including geometry) sold 108,544 vehicles; From January to November, the cumulative sales exceeded one million. Among them, China Star sold 25,899 high-end series vehicles, and the cumulative sales volume officially exceeded 500,000. Among them, Xingrui 2023 only this turquoise version won the 2022 International CMF Design Award, creating a new realm of perfect integration of pioneer technology and China classical culture.

On November 25th, Xingyue L Hi·P Raytheon extended-range electric SUV was officially launched. As a brand-new masterpiece of electrification development of Geely brand, Xingyue L extended-range electric version has achieved three electric modes of "pure electric, hybrid electric and extended-range electric", bringing users a subversive intelligent electric travel experience with a pure electric battery life of 205kmWLTC, a pure electric drive extended-range battery life of 1250kmWLTC and a speed of over 220 km/h..

In addition, Bo Yue L, the brand-new strategic flagship model of Geely brand, achieved a sales volume of over 10,000 in November. Since its listing on October 26, the cumulative sales volume has exceeded 18,000 units, which is a hot sale when it is listed. Bo Yue L and Xing Yue L form a double swordsman competing for the A-class SUV market, accelerating the comprehensive popularization of high-value products in Geely 4.0 era, and allowing users around the world to share the dividend of scientific and technological progress.

With the "tail-riding effect" gradually appearing at the end of the year and the enthusiasm of consumers for car purchase continuing to rise, the New Geely Good Car Festival will last for the whole of December, and will continue to offer profits on official platforms such as Tik Tok, JD.COM, Tmall and WeChat applet, thousands of authorized dealers in China, as well as several major automobile media. All models can enjoy the double-twelve-tax-paying activities, such as free purchase tax, plus 1 billion subsidies, to create a lasting "car honeymoon" for consumers.

Linke’s sales exceeded 800,000 new energy products and accelerated to go to sea.

Lexus sold 18,160 vehicles in November, an increase of over 10% from the previous month. This year, it has achieved a month-on-month increase for seven consecutive months. At the same time, since the establishment of the brand, the cumulative sales volume has officially exceeded 800,000 units.

On November 19th, the 800,000th complete vehicle of LECK brand-LECK 09 EM-P voyage edition off-line and LECK 09 collective delivery ceremony was held in Ningbo Meishan Factory. From 0 to 800,000 vehicles, it took less than five years for Link to become the fastest high-end automobile brand in China to break through 800,000 vehicles, which provided a new model for the high-end and global development of China automobiles.

Under the "Leadership Speed", Leadership accelerates the pace of globalization and continues to deepen the "European Strategy" and "Asia-Pacific Strategy". Milan Store, the 10th offline experience store in Europe, opened recently, and Linke continues to build an "experiential car retail community" to create a trend of "not just cars" with 150,000+European subscription members. On the first anniversary of the "Asia-Pacific Strategy", Lectra signed a distribution agency cooperation agreement with Ajabul Group to jointly explore the Saudi market. Lingke New Energy accelerated to go to sea, and in early November, Lingke 01 PHEV went to sea in Israel, achieving a zero breakthrough in the Asia-Pacific market for Lingke New Energy vehicles. Early next year, the Link Center in the center of Tel Aviv, Israel will officially open. In the future, Lectra will continue to lay out markets in Asia-Pacific countries such as Oman and United Arab Emirates, and its flagship product Lectra 09 will also sail out to sea, constantly creating new heights of brand value.

In November, Geely Automobile Group’s export sales continued to climb, reaching 18,633 vehicles, up about 43% year-on-year, and new energy products accelerated to the sea.

The sales volume in many markets increased significantly. Terminal sales in the Middle East market increased by 40% year-on-year; Terminal sales in Asia-Pacific market increased by 31% year-on-year; Terminal sales in the Latin American regional market increased by 64% year-on-year; Terminal sales in the African regional market increased by 44% year-on-year. In addition, from January to November, the market share of pure electric vehicle Geometry C in Israel EV market reached 24.3%, ranking first locally.

Overseas business continued to expand. In November, Geely Automobile strategically cooperated with Grand Automotive Group to enter the markets of Hungary, Czech Republic and Slovakia. Signed a contract with VCAG Group to expand the market of seven Adriatic countries and deepen the European market; Signed a distribution agreement with GBH Group to jointly develop markets in important African port distribution centers such as Morocco, C? te d ‘Ivoire and French Reunion.

In November, Geely Automobile Xi ‘an Factory became the first zero-carbon factory of domestic automobile enterprises; On December 2nd, Bo Yue L and Ji Ke 009 under Geely Automobile Group both won the "China Eco-car White Gold Medal Model" certification. Up to now, nine models of Geely Automobile Group have won this award, which is the car enterprise with the largest number of award-winning models. In the future, Geely Automobile Group will continue to promote the ecological layout of new energy, continue to explore ways to reduce carbon in the whole life cycle of supply, manufacturing and use, and create a Geely model for green and low-carbon sustainable development of the automobile industry.

　　Recently, the clothing brand "DSP" short down jacket founded by Joker Xue was notified and publicized by Shanghai State Administration for Market Regulation due to the unqualified filler. As soon as this matter came out, it caused widespread discussion in society. This incident is not only a simple quality problem, but also exposes the lack of responsibility behind the cross-border operation of stars-some stars enjoy the economic benefits brought by the "halo", but ignore the product quality and consumer rights, losing their basic responsibilities and bottom line as merchants.

　　In recent years, with the rejuvenation of the consumer market, it is not uncommon for stars to create their own brands across borders, and various "street brands" are also emerging one after another. The business logic behind it is obvious-stars, as public figures, have a high reputation and a huge fan base. Their "aura" undoubtedly brings huge traffic and attention to the business fields they are involved in, and fans often spend a lot of money out of their love for stars and are willing to pay for them.

　　Consumers believe in stars and love to spend, and stars should give back to consumers with better quality and service. However, in reality, from the clothing industry to the catering industry, star brands often "roll over". Star entrepreneurship should have been a beautiful thing of "two-way trip". Why is it always "opposite"? The reason is that some stars only enjoy the "halo" bonus blindly, but lack the sense of responsibility; Pursue economic benefits blindly and ignore quality problems. However, it must be understood that ordinary businesses still have to bear the responsibility to consumers, let alone stars who eat the "halo" welfare. While playing the signboard of a star, while doing immoral activities, how can what you do not make consumers feel chilling?

　　The market needs industry norms, and stars should take responsibility. This requires them not only to pay attention to commercial interests, but also to the rights and welfare of consumers. In all aspects of production and sales, stars should actively participate in and supervise to ensure the quality and safety of products; When problems arise, stars should be brave enough to take responsibility and take timely measures to solve them, instead of trying to escape or shirk their responsibilities. In short, in cross-border operations, stars should not only be spokesmen of brands, but also be good image shapers of brands, and should have long-term vision and social responsibility. Only by taking a long-term view can we be stable and far-reaching. Focusing on "petty profits" and ignoring the rights and interests of consumers is tantamount to playing with fire and setting ourselves on fire.

　　The unqualified sampling inspection of down jackets in Joker Xue is a wake-up call, reminding the stars that while enjoying the aura, they should also assume their due social responsibilities and obligations. Only by providing consumers with truly valuable products and services can we truly achieve a win-win situation of commercial value and social value.

For drinking tea, it is obvious that ordinary white porcelain bowls can meet the demand, but why do we prefer porcelain tea set with fine workmanship? When writing, the arm rest is used to prevent the arm from being stained with ink. Obviously, as long as it has the function of putting the arm, why do we pay attention to its material and the carving on it? When we are moved by the beautiful artistic conception of an ancient poem, when we are fascinated by the exquisiteness and elegance of a handicraft, what do we get from it? What can those humanistic details and artistic values bring to our lives? Or, is culture "useful" or "useless" to our life?

The "uselessness" of culture is also "great use"

In the dialogue session hosted by Bai Yansong at the 15th Cultural China Forum, Pan Lusheng, chairman of China Folk Writers Association, pointed out that "useful" means "practical" and "useless" means aesthetic "useless". Material and spiritual use and life use are both useful and practical, while useless is also useful and even useful.

Pan Lusheng introduced that in Lin ‘an City in the Southern Song Dynasty, the palace culture, the literati culture and the street culture were integrated, which formed the idea of "craft for practical use", and also created a life style of unity of practicality and aesthetics in the Southern Song Dynasty. During this period, the weaving technology was superb, and the fabrics made were dense and light as cicada’s wings. Not only were there various types of yarn, Luo, Qi and Ling, but the silk reeling and embroidery techniques were also superb. The gardens in the Southern Song Dynasty are like three-dimensional landscape paintings with pavilions and winding paths, which contain the spiritual complex and aesthetic artistic conception of literati. From the clay figurines of children in the Song Dynasty in Zhenjiang Museum, to the Children’s Plays in the City in Taipei Palace Museum, from the white porcelain children’s pillows in Dingyao in the Palace Museum, to Song Jin’s Paintings of the Hundred Immortals in Cleveland Art Museum in the United States, all of them reflect the aesthetics and interest of life in which humanities and art are combined with street life.

In contrast, in today’s fast-paced diet and fragmented culture, modern people no longer seem to have an attitude of attaching importance to life aesthetics, and traditional crafts no longer pursue use value. In this context, should we learn from the ancients and return to the "elegant life" way of the Southern Song Dynasty?

"The handicraft tradition of the Southern Song Dynasty is historical and contemporary, which runs through the traditional Chinese aesthetic spirit, lifestyle and cultural taste." Pan Lusheng said. Therefore, he proposed to develop a new economy of Song rhyme culture, take people’s life needs as the guide, enhance cultural life experience, and study how elegant lifestyle can be integrated into today’s life, so that people can gain a sense of cultural identity.

Pan Lusheng believes that, on the one hand, by reviving traditional crafts, we can explore how to better inherit and utilize traditional craft and cultural resources at present, inject the culture of Xixiang into education and cultural communication, and serve people’s spiritual and cultural life. On the other hand, through the development of cultural industry with cross-industry barriers, traditional craft culture can be transformed into the resources of contemporary Song Yun cultural industry, creating higher economic value, thus better serving people’s material and cultural needs.

"Cultural pension" is worth looking forward to.

On the aesthetic level of life, the "usefulness" and "uselessness" of culture may be a philosophical proposition, but in the medical field, the "usefulness" of culture is indispensable. According to Zheng Xiaoying, academician of the Academy of Sciences of developing countries and director of the Peking University Population Research Institute, culture is even more "useful" than science and technology.

Zheng Xiaoying said, "Everyone’s ultimate wish is to grow old healthily and say goodbye to the world happily. This is by no means a problem that can be solved by relying solely on science and technology or medical means, but a realm that must be achieved through the combination of culture, art and technology. In this sense, the infiltration of culture is more important than the development of science and technology. "Zheng Xiaoying believes that" medical art education should be integrated into medical education so that every doctor can accumulate deeper artistic accomplishment and cultural heritage. "

Zheng Xiaoying pointed out that cultural blessing is also needed to deal with the problem of population aging. She introduced that with the intensification of the aging process, the life expectancy of China’s population is also increasing rapidly. However, most of the increased life expectancy is unhealthy, that is, life expectancy with disabilities. Among the disabled people in China, 53% are elderly people. To solve the problems of these elderly disabled people, we need the support of science and technology, but more importantly, we need the support of culture. "Let them be happy and enjoy the benefits brought about by the reform and opening up to the maximum. This is not a problem that can be solved by a simple assistive device."

At the same time, Zheng Xiaoying emphasized the concept of "cultural support for the aged", which is a way to support the aged on the premise that the material needs of the elderly are basically guaranteed, on the basis of meeting spiritual needs, on the basis of communicating emotions, exchanging ideas and having a healthy body and mind, and on the purpose of publicizing individuality, advocating independence and enjoying the spirit of happiness and pleasure. "Cultural pension meets the spiritual needs of the elderly. For the elderly without children, this pension model is particularly important." Zheng Xiaoying said.

How to realize the mutual integration of science and technology and humanities

Undoubtedly, the integration of culture, art and technology can make people’s lives better. So, as an individual, how should we start from ourselves and realize the integration of technology and humanities? This is also a question that Wang Yuming, an academician of China Academy of Engineering and an expert in fluid sealing engineering technology, is often asked.

Wang Yuming laughed and called himself a "science man". "However, although my main business is mechanical engineering, I am not" mechanical "culturally. He is a student of Mr. Ye Jiaying, a consultant of the Chinese Poetry Society, the director of the Poetry Working Committee of colleges and universities, and the president of the Tsinghua University Lotus Pond Poetry Society. It can be said that he is a person who perfectly balances "poetry and distance".

When answering the question "how to realize the mutual integration of science and technology and humanities", Wang Yuming believes that in terms of values, science and technology and humanities and arts are both pursuing truth, goodness and beauty, and they are essentially interlinked; In the mode of thinking, both of them need logical thinking and inspiration epiphany thinking, which can promote each other. The same is true of many masters of science and technology (such as Einstein, Yang Zhenning, Qiu Chengtong, Gu Yuxiu, Qian Xuesen, etc.). However, the most important thing is to have a "pure heart" in both scientific research and literary creation.

On the "Use" of China Culture from the Outside

The Chinese culture has a long history, and the "useful" culture not only created the fashion life of the ancients, but also injected spiritual strength into solving modern social problems, and also brought about an impact on the civilized development of neighboring countries.

In the dialogue session, Cheng Yonghua, former Japanese ambassador extraordinary and plenipotentiary to People’s Republic of China (PRC) and executive vice president of China-Japan Friendship Association, introduced the "use" of Japanese culture to neighboring countries. He said that China’s culture had a profound influence on the Korean Peninsula, Viet Nam and Japan. Take Japan as an example. The Sui, Tang and Song Dynasties were the historical peaks of Sino-Japanese cultural exchanges. During this period, ancient Japan sent 19 groups of envoys to China to study, with a maximum of 600 people at a time. In addition to sending envoys, a large number of international students also came to China from ancient Japan. Many of them stayed for many years, and some even stayed in China to work as officials in Chang ‘an until they died and were buried in Chang ‘an. In 645 AD, the ancient Japanese carried out the "Dahua Innovation" movement, abolished the monopoly regime system in big noble, and established an ancient centralized state with reference to the rules and regulations of the Tang Dynasty in China. During the Song Dynasty, more and more Japanese people came to China to study. Jian Zhen, a monk in the Tang Dynasty, traveled eastward to preach the precepts to Japan and was honored as the ancestor of Japanese Buddhist legalists. The Tang Zhaoti Temple complex built by him and his disciples in Nara, Japan, embodies the architectural characteristics of the Tang Dynasty and is the largest and most beautiful building in Japan’s existing Tianping era. Japanese characters are also born out of Chinese characters. At first, there were only languages but no characters in Japan. In asuka period, Buddhist classics introduced into Japan along with Buddhism made Chinese characters penetrate into Japanese life. The first Chinese characters were used by ancient Japanese as phonography, but they were troublesome in the process of use, so heian period invented katakana and hiragana with reference to the radicals and cursive scripts of Chinese characters. In addition, the present Japanese court music-gagaku,It is also music from the Tang Dynasty in China.

Cheng Yonghua said that Sino-Japanese exchanges have a history of 2,000 years. Today, Japanese young people are still attracted by China’s rapid economic development and technological innovation, and feel that "they should go to China to see more and communicate more".

Whether it is "practical" or "useless", the China culture of the same strain needs and deserves to be passed down and carried forward by contemporary people. As Pan Lusheng said, culture is a nation’s overall lifestyle and value system. If the ancients’ fashion is integrated into contemporary life, we may be able to create a pioneer culture with temperature, connotation and taste in the new era.