On the afternoon of May 19th, 2023, China Association of Universities for the Aged held the "Launching Ceremony of the National Health Education Service Platform for the Elderly and the Opening of Tik Tok". Diao Haifeng, executive vice president of the Association, and Liu Qingwei, deputy director of the Skills Office of National Health Commission Talent Exchange Service Center, attended and spoke. The meeting was presided over by Ping Li, director of the Association’s career development department. Experts from the Propaganda Department of China Association for the Aged, Beijing Youth Political College and Beijing Chaoyang Community College attended the meeting.

　　At the meeting, Diao Haifeng, executive vice president, said that the China Association of Universities for the Aged continued to exert its efforts on the basis of incorporating health education for the elderly into the curriculum system and teaching content, integrating the Internet concept into the whole process of education for the elderly, and striving to promote the modernization of education for the elderly. Two elderly health service modules will be built online and offline simultaneously to promote the digital transformation of elderly education and help build an elderly-friendly society.

　　Liu Qingwei, deputy director, said that with the continuous and in-depth development of the active response to the aging population, the Talent Exchange Center of the National Health and Wellness Commission and the China Association of Universities for the Aged have made joint efforts to speed up the training of a group of skilled personnel with health services for the elderly.

　　Liu Hongbo, director of the Media Operation Department of the Health Project Office of China Association of Universities for the Aged, introduced the training program of health guidance talents for the elderly and launched the "National Health Education Service Platform for the Elderly". The China Association of Universities for the Aged and the Talent Exchange Service Center of the National Health and Wellness Commission shoulder important responsibilities in the field of elderly health, so they jointly launched the training project of elderly health guidance talents. Guided by the health service needs of the elderly, the project is aimed at full-time and part-time lecturers, students and other people who are interested in working in the health of the elderly, and carries out vocational skills improvement training and assessment.

　　Tik Tok, the "National Health Education Service Platform for the Elderly", was officially launched. As the official account of China Association of Universities for the Elderly, it created a healthy and happy life circle for the elderly through short videos and live broadcasts, enriching the healthy and cultural life of the elderly. Build an authoritative, credible and responsible service platform for healthy ageing; Promote high-quality content such as health science, culture and entertainment, live courses, study tours and health care, and medical services to help more elderly people "have fun, learn and be productive" to realize individual value and create social value.

　　At the same time, in order to actively implement "Healthy China 2030", China Association of Universities for the Aged launched the "Health Research Tour of University for the Aged in China" at the same time, leading the students of national universities for the aged, advocating the participation of the whole people, showing the colorful spiritual outlook of the elderly in the new era, promoting active, healthy and positive life for the elderly, and writing a magnificent new chapter in the education for the elderly.

Special feature of 1905 film network Since the broadcast of "One Mind to Pass the Mountain", he has repeatedly "out of the circle" with his character Ning Yuanzhou, which has caused various discussions.

Before the press release, "Liu Yuning, I won’t resist this time" once again became a topic on the hot search. In this message sent to fans, he wrote: "I love Ning Yuanzhou too much" and "(this role) is something I will never have again in my life".

Such feelings and moods can also be clearly perceived in this conversation with Liu Yuning.

The day was the announcement day of "One Mind Close the Mountain". "When I came, I was thinking, how long have I been an actor? Although I have not been filming all the time, it has been five years. " He said with emotion, "The roles and the learning process make me feel that it is all worthwhile."

In the face of controversy and even "bad comments", Liu Yuning admitted that he was not invulnerable. However, from the initial entry against the prejudice of the outside world against "online celebrity" to the completion of the cross-border with a label, he never lost his "indomitable" momentum.

"Try to play every role well and do every job well. I still believe that sentence, and time will give you the answer."

01　Harvest ningyuanzhou

Liu Yuning, who has always dared to say and do, chose "not to resist" this time. Perhaps the reason is just as he said: "I love Ning Yuanzhou too much."

Before meeting this role, Liu Yuning had starred in many different types of characters, large and small, and Ning Yuanzhou seemed to be a staged "destination" for them to reach together at this moment.

Although he’s not as bad as some characters, and he’s not crazy, he’s in line with all Liu Yuning’s imaginations about the versatility of Jianghu chivalrous people.

On the day of the announcement of "One Mind off the Mountain", Liu Yuning specially recalled his career as an actor so far. In this "competitive" industry, he didn’t make too many plans for himself. In five years, he played many roles, large and small, and also studied and grew up with his predecessors and peers in the industry.

At first, Liu Yuning was under pressure when he received the invitation of "One Mind Close the Mountain". "In any job, I have to pass the customs first, because I have to be responsible for him." Facing Ning Yuanzhou, he finally felt that all the accumulation in the past seemed to be preparing for this role.

"I think I’m ready," Liu Yuning said with a smile. "Actually, I can’t say that completely, but this role is too rare. How many favorite roles can an actor meet in his life? I want to try hard, make up my mind and fight for everything. "

　

After "One Mind Close the Mountain" was broadcast, Liu Yuning not only gained affirmation, but also heard different comments from the outside world. He admits that he can’t be "completely indifferent", but he is willing to continue to prove himself with actions.

"I used to think that as long as I kept acting well, I believed that I would meet my favorite role one day." A Thought of Guanshan "made me feel that I had finally taken such a step on the road of being an actor," Liu Yuning said. "I was very, very happy that everyone could finally see my role."　

02　Go back to Liu Yuning.

Liu Yuning seems to have changed, but it has never changed, from its debut to its "popularity" and cross-border. For example, as a "living entertainment" in everyone’s eyes, he still maintains the habit of communicating with fans and netizens through live broadcast.

"It is not rare to be a’ living person’." Liu Yuning said half jokingly, "The live broadcast is a communication window between me and my fans, but I have something that others don’t, so I won’t lose it."

Not only communication, but also live broadcast has become the source of Liu Yuning’s "sense of security" to some extent. Although the work content has become more and more, he can still find the pleasure and satisfaction of "chatting" with fans at first.

"Many times you are playing a role, but when you are a fan, you think you can talk about Liu Yuning." For Liu Yuning, this space allows him to export and release some more personal emotions, and also gives himself a lot of energy. Although sometimes he even talks about "face pain", Liu Yuning still wants to talk to you.

"I think I will find a sense of identity in it. When I feel insecure, I will find here that someone still loves me and I can go on."

Keep walking. The source of this forward momentum is even earlier than entering the business. Since childhood, Liu Yuning has a dream of becoming a "star".

Apart from all kinds of labels and "prejudices" seen by the outside world, he has never wavered in his sense of belief that supports his progress.

Now, he has earned the audience’s affirmation of "Liu Yuning’s original voice lines" with repeated reading exercises for several years, and also proved "why not?"

Today, Liu Yuning, which has once again completed the cross-border, still has such indomitable spirit. "I dare not say what is the goal. Just play every role well and do every job well. I still believe that sentence, and time will give you the answer. "

　　BEIJING, Beijing, July 28 (Wu Tao) On the 27th, the three major operators announced that they would completely cancel the domestic long-distance roaming charges for mobile phones from September 1. This means that domestic roaming charges for mobile phones that have been implemented in China for more than 20 years will become history. Who will benefit after cancellation? What impact will it have on operators’ operations? Zhongxin. com interviewed relevant experts for this purpose.

　　Long-distance roaming charges for domestic mobile phones will be cancelled after more than 2 years.

　　On July 27th, Yang Jie, Chairman of China Telecom, announced at the 9th "Tianyi Intelligent Ecology Expo" that from September 1st, China Telecom will completely cancel the domestic long-distance roaming charges for mobile phones, which is one month ahead of the plan at the beginning of the year, and it is expected to benefit 80 million users.

　　Subsequently, China Unicom and China Mobile announced that they would completely cancel the domestic long-distance roaming charges for mobile phones from September 1st, which was implemented one month earlier than originally planned on October 1st. On March 6 this year, three basic telecommunications companies said that they would officially cancel the long-distance roaming charges for domestic mobile phones from October 1.

　　The reporter checked the information and found that roaming charges can be traced back to the 1990 s and have already been generated during the mobile phone period. In 1990s, China set up a "roaming fee" similar to tariff for mobile phones used across regions.

　　This year, the three major operators have already begun to cancel the long-distance roaming charges of domestic mobile phones in advance. On July 25, Zhang Feng, spokesperson and chief engineer of the Ministry of Industry and Information Technology, said that regarding the cancellation of domestic long-distance roaming charges for mobile phones, the Ministry of Industry and Information Technology continued to push the three basic telecommunications companies to speed up their work in accordance with the principle of ensuring that the work is in place and striving for early implementation. "The three companies are making every effort to promote system transformation and other related work, and strive to achieve their goals ahead of schedule."

　　The reporter noted that the official plan to cancel the domestic roaming fee for mobile phones began in 2015. On July 6, 2015, the relevant person in charge of the Ministry of Industry and Information Technology said at the press conference on "speeding up and reducing fees" that "the Ministry of Industry and Information Technology is currently studying and exploring the possibility of canceling roaming charges."

　　What is the impact on ordinary consumers?

　　According to the data of the Ministry of Industry and Information Technology, by the end of June 2017, the total number of mobile phone users in China reached 1.36 billion. Who will be affected by the cancellation of domestic long-distance roaming charges by the three major operators? Will the user’s phone bill drop?

　　Xiang Ligang, an expert in communication industry, said in an interview with Zhongxin. com that the users who really benefit from it are mainly some old users, and the impact on ordinary consumers is actually very small.

　　"There are two main reasons: First, many new packages sold by the three major operators are ‘ Long-term market integration ’ (Long-distance, local calls and roaming are the same price), and these packages do not care about long-distance roaming; Second, for a period of time, a large number of users are converted into 4G users at high speed, that is, from old users to new package users. " Xiang Ligang said.

　　There are data to support this view. According to the latest data from the Ministry of Industry and Information Technology, in the first half of this year, 2G and 3G users continued to switch to 4G users, and 4G users maintained steady growth, with a cumulative net increase of 118 million, reaching 888 million, accounting for 65.1% of mobile phone users.

　　Ma Jihua, an analyst in the telecommunications industry, analyzed in an interview with Zhongxin.com, "There is one kind of users who will benefit, that is, users who use local packages may spend less in the future, but they will not get much light, because the reason why they use local packages is because the demand for long-distance roaming is not great."

　　What is the impact on the three major operators?

　　What impact will this policy have on the three major operators after its implementation? Will its income decline? According to Xiang Ligang’s analysis, the impact is very small. Long-distance roaming charges are originally a management tool of the three major operators. Now, the voice business income of the three major operators is shrinking, and the proportion of total revenue is also decreasing. Therefore, the cancellation of long-distance roaming charges has little impact on the income of the three major operators.

　　Ma Jihua holds the same view. He believes that although the policy will have a little impact on the income of the three major operators, it is not too big. "The three major operators can fully withstand it, and the voice services of the three major operators have also continued to decline. In the future, the income will mainly depend on traffic."

　　According to the data of the Ministry of Industry and Information Technology, from January to April this year, the voice business income of the three major operators accounted for 19.6% of the telecom business income. By the middle of the year, that is, from January to June, the proportion dropped to 19.4%, down 7.1 percentage points from the same period of the previous year.

　　Contrary to this, the traffic revenue of the three major operators is growing rapidly. In the first half of the year, the revenue of mobile data and mobile Internet services of the three major operators reached 274.6 billion yuan, up 29.6% year-on-year, accounting for 42.6% of the revenue of telecom services, driving the revenue of telecom services to increase by 10.3 percentage points.

　　↑ Hoh Xil Tibetan antelope according to IC photo

　　Red Star Journalist Chen Yifan Du Yuquan

　　Editor-in-Chief Deng Guangguang Editor Peng Jiang

　　The much-watched wildlife protection law (the second draft of the revised draft) (hereinafter referred to as "the second draft of the draft") closed for comments on October 1. During the period, a total of 3,806 people put forward 12,057 suggestions for revision of the second draft.

　　Many experts said that in order to respond to the practical needs of wildlife protection, the second draft of the draft has been refined from the aspects of wildlife use, artificial breeding and heritage resource management, and the punishment for illegal acts has been increased. However, the classification management system of artificially bred wild animals in the second draft still needs to be studied, and the concept of wild animals still needs to be clarified.

　　▍The newly added classification and classification management system for artificially bred wild animals experts said that they should be alert to the theft of "whitewashing".

　　Since its promulgation in 1988, the Wildlife Protection Law has undergone four revisions.

　　On October 16, 2020, the 22nd meeting of the National People’s Congress Standing Committee (NPCSC) conducted a preliminary review of the revised draft of the Wildlife Protection Law. In August, 2022, the revised draft of the Wildlife Protection Law was submitted to the 36th meeting of the 13th the National People’s Congress Standing Committee (NPCSC) for second instance.

　　Yang Heqing, spokesman of the National People’s Congress Standing Committee (NPCSC) Law Commission, said that the second draft has made four major revisions: First, the measures for wildlife protection system have been refined. The second is to link up with the National People’s Congress Standing Committee (NPCSC)’s regulations on the total fasting of wild animals, and increase the punishment for illegal acts. The third is to improve the prevention and control mechanism of wildlife damage. The fourth is to establish a classified management system for artificially bred wild animals.

　　Qin Peng, deputy dean of the Graduate School of Chongqing University and director of the Research Center for Ecological Rule of Law of Chongqing University, believes that "overall, the second draft of the draft has strengthened the thinking of risk management and control, and set many prohibitive regulations, hoping to provide effective support for wildlife supervision through full chain supervision."

　　According to People’s Daily Online, on August 30th, the 36th meeting of the 13th the National People’s Congress Standing Committee (NPCSC) reviewed the revised draft of the Wildlife Protection Law. Some members of the Standing Committee, departments, localities, experts and scholars, enterprises and the public suggested that the specific measures to prohibit and allow the breeding of wild animals should be clear, and it was suggested that differentiated management should be implemented according to the purpose and use of artificial breeding, reflecting the principle of classified and graded management. Therefore, on the basis of the first draft, the second draft of the draft also establishes a classified management system for artificially bred wild animals.

　　As stipulated in the second paragraph of Article 25 of the second draft, the artificial breeding of wildlife under special state protection shall be subject to a licensing system. Artificial breeding of wildlife under special state protection shall be approved by the wildlife protection departments of the people’s governments of provinces, autonomous regions and municipalities directly under the Central Government, and an artificial breeding license shall be obtained, except as otherwise provided by the State Council for the approval authorities.

　　The third paragraph of Article 25 also stipulates that artificial breeding of terrestrial wild animals with important ecological, scientific and social values (hereinafter referred to as "three-owned animals") shall be filed with the wildlife protection department of the people’s government at the county level.

　　Civet cats, bamboo rats, etc., which are well known to the public, all belong to "three animals". Compared with the first draft, it is stipulated that the artificial breeding of "three animals" should be approved by the wildlife protection department of the county-level people’s government and obtain the artificial breeding license. In the second draft, the artificial breeding of "three animals" was changed to the filing system, which caused concern.

　　The wildlife conservation organization "Let Migratory Birds Fly" issued a document pointing out that the new version of the draft list of "Three Animals" in National Forestry and Grassland Administration in 2021 includes nearly 1,800 species of animals. If the filing system is implemented, the legal cost of illegal breeding will be extremely low. In addition, there are also voices that not prohibiting the artificial breeding of wild animals will only make more people continue to hunt and breed wild animals for profit.

　　The domestication and reproduction of wild animals have long cycle, high cost and low success rate. In contrast, the huge profits that can be obtained by "washing white" stolen animals and then changing hands will be more attractive to related enterprises.

　　According to Xinhua News Agency, some breeding enterprises and zoos will try to cover up the origin of the illegally caught wild animals, and then use their own wild animal domestication and breeding licenses and wild animal management and utilization licenses to go through legal procedures under the guise of "self-breeding" and successfully "wash white".

　　Zhou Jinfeng, Secretary-General of China Biodiversity Conservation and Green Development Foundation (hereinafter referred to as "Green Development Association"), suggested that "the national principle does not advocate any form of commercial breeding of wild animals, strict control measures should be implemented in countries where commercial breeding of wild animals is necessary, and the species of wild animals should be gradually reduced" should be added to the second draft.

　　Zhou Jinfeng believes that it is necessary to optimize the wildlife protection management system and severely crack down on the behavior of "washing white" called artificial breeding for trading and eating; Reasonably learn from the experience of the ongoing reform of the pollutant discharge permit system, and establish and improve a unified national wildlife permit system as soon as possible; It is necessary to clarify the responsibilities and authorities of relevant departments at central and local levels, appropriately expand the authority of "wildlife protection authorities", increase the "management" function, and establish and improve relevant coordination principles and joint law enforcement mechanisms.

　　▍The revised draft responds to the parrot case. What is the concept of wild animals needs to be clarified.

　　Another major revision of the second draft is to respond to the previous "parrot case".

　　In 2017, Shenzhen man Wang Peng was sentenced to five years in prison for "illegally selling precious and endangered wild animals and their products" for buying and selling artificially bred parrots. The act of "buying and selling artificially domesticated and bred parrots" is included in the scope of the crime of illegally selling precious and endangered wild animals. In March 2018, the Shenzhen Intermediate People’s Court made a second-instance judgment, arguing that the original sentence was too heavy and sentenced Wang Peng to 2 years’ imprisonment. On May 16th of the same year, Wang Peng was released from prison. The case was a sensation, which triggered a heated discussion among legal scholars and the public.

　　Many voices think that it is unreasonable for the judgment to equate artificially bred individuals with wild populations. In addition, some media combed and found that in 21 cases from 2015 to 2017, 32 people were convicted of violating the Criminal Law for buying and selling parrots, and were sentenced to sentences ranging from suspended sentences to 11 years.

　　In the past five years, "parrot cases" have occurred from time to time. Red Star News previously reported that at the end of April 2018, the owner of an aquarium shop in Jiangxi bought 8 parrots and 4 myna from a flower and bird shop, and was later sentenced to 2 years in prison for illegally purchasing and selling endangered wild animals.

　　On August 26th, 2022, Yang Heqing, spokesman of the National People’s Congress Standing Committee (NPCSC) Law Commission, said, "This is actually a question of how to better manage exotic species. The second review draft of this revised draft clearly manages the wild animals in the list of relevant international conventions in accordance with the relevant provisions of this law, instead of managing them according to the national key protected wild animals before the amendment. This is also a major adjustment made by this amendment. "

　　Qin Peng, vice president of the Graduate School of Chongqing University and director of the Research Center for Ecological Rule of Law of Chongqing University, believes that the establishment of a hierarchical management system for artificially breeding wild animals is conducive to reducing the occurrence of "parrot cases".

　　Paragraph 1 of Article 37 of the second draft stipulates that the list of wild animals or their products whose trade is prohibited or restricted by international conventions to which People’s Republic of China (PRC) is a party shall be formulated, adjusted and published by the State Administration for Import and Export of Endangered Species. The wild animals listed in the first paragraph of this article shall be managed in accordance with the relevant provisions of this law with the approval of the competent department of wildlife protection in the State Council.

　　However, at present, the protection of wild animals is only aimed at the wild animals included in the List of National Key Protected Wild Animals, the Appendix of CITES, the List of Three Owns and the Lists of Local Key Protected Wild Animals (hereinafter referred to as the List).

　　Zhou Jinfeng believes that this management of the List will make other species outside the List not protected by national laws. "The protection of the List is ok, but this is only a part. Be sure to add that everything that should be protected outside the Catalogue must be protected, whether it is habitat or species. "

　　He suggested that the legal definition of "wild animals" should be clarified in the second draft, and the protection of wild animals should be changed from key protection to universal protection. "It is necessary to make a clear definition of wild animals, so that it is easy to distinguish between wild animals in natural environment and native environment and some differences between artificially domesticated and bred wild animals. With the legal definition, all our work, including some laws and regulations, will make corresponding institutional arrangements because of the legal definition. "

　　Take catching earthworms with electrical equipment as an example. According to Red Star News, wild earthworms have become scarce after years of catching.

　　On July 8, 2020, the Green Development Association filed a public interest lawsuit against three home appliance enterprises in Zhongshan City, Guangdong Province. The Green Hair Association believes that these businesses provide unspecified users with the opportunity to exterminate earthworms, which destroys the ecological balance of the soil in the earthworm habitat. Excessive hunting of earthworms will also bring irreversible damage to the ecological environment, and their actions have constituted environmental infringement. On August 12, 2021, the Intermediate People’s Court of Zhuhai City, Guangdong Province sentenced three enterprises to compensate for economic losses of about 1.59 million yuan and published an apology statement in the national media. Due to dissatisfaction with the first-instance judgment, three companies appealed to the Guangdong Provincial High Court. On February 17, 2022, the Guangdong Higher People’s Court upheld the original judgment in the second instance.

　　Zhou Jinfeng said that according to the current "Wildlife Protection Law", earthworms are not within the scope of protection. "But in reality, a large number of extinct capture of earthworms by motors did occur, and earthworms have a very important ecological role in soil safety."

　　He suggested that the Wildlife Protection Law should move from key protection to universal protection. "Our protection doesn’t mean that we only protect it and don’t use it at all, but how to regulate interests under the protection."

　　▍Improper release behavior is frequent, and specific measures need to be formulated for the release of wild animals.

　　In addition, the second draft of the draft also proposed that the competent department of wildlife protection be authorized to formulate specific measures for release.

　　Improper release behavior is one of the main ways of alien species invasion. According to Red Star News, the news that exotic species Crocodile Eel frequently appears in urban communities or parks has been widely concerned by the society. The reporter’s investigation found that alligator eels were sold as ornamental fish on the online platform, and the alligator eels that appeared in many lakes were probably the result of buyers’ free release.

　　China’s relevant laws and regulations have clear legal provisions on improper release. When the Wildlife Protection Law was revised in 2016, the requirement of "harmlessness" was put forward. Any unit or individual who releases wild animals into the wild environment should choose local species suitable for wild survival in the released areas, and must not interfere with the normal life and production of local residents and avoid doing harm to the ecosystem. Anyone who releases wild animals at will, causing personal or property damage to others or endangering the ecosystem, shall bear legal responsibility according to law.

　　The 11th Amendment to the Criminal Law of People’s Republic of China (PRC), which came into effect on March 1st, 2021, added the criminal responsibility of "illegally introducing, releasing or discarding alien invasive species, if the circumstances are serious", and sentenced to fixed-term imprisonment of not more than three years or criminal detention, with or without a fine.

　　Regarding how to regulate improper release in practice, Qin Peng said that the division of relevant responsibilities is clearly stipulated in Article 7 of the second draft, and daily law enforcement can be carried out according to this Article and existing administrative practice. At the same time, the provisions also set a special responsibility for fines, and gave the special rule-making power to the wildlife protection department. "The subsequent system regulations will become more and more detailed, and the specific situation will wait for time to test."

　　In addition to managing the improper release behavior itself, Chen Juanli, director of northwest university of politics and law Animal Protection Law Research Center, also wrote an article suggesting that supervision should be strengthened from its related pre-and follow-up links. Including setting clear prohibitive clauses for both parties to e-commerce platform transactions and setting certain regulatory responsibilities for e-commerce platform operators. Strengthen the licensing system for the introduction of alien species and the entry quarantine system to curb it from the source.

　　Qin Peng told the Red Star journalist that, on the whole, the second draft of the draft has comprehensively responded to the actual needs of wildlife protection, and its framework structure and specific content are relatively complete. "At the same time, in order to optimize the quality of the second draft, I think we can refine the provisions on compensation for wildlife damage, and we can also promote the insurance pilot work of compensation for wildlife damage through incentives."

　　―END―

"The producers of Love Language City once again gave outsiders a little shock."

For example, just a few minutes after the live broadcast of the 6th anniversary of the official account of the game was launched last night, the related topics of # Love and Producer 6th Anniversary # rushed to Weibo and bilibili. As of today, there have been six hot searches in Weibo in one day:

At the same time, the producers’ active discussion also made the popularity of Weibo’s super talk of Love and Producer rise continuously, and it rushed to the position of Top1:

As a product that has been on the line for 6 years, it is really amazing that it still has such a strong influence today.

However, if you are interested in "archaeology", you will find that it is common for the topic of "Love and Producer" to be searched in major communities in recent years; The sales of surrounding flagship stores have been on the list of e-commerce platforms for many years; In the offline scenes that many people can’t see, the ladies of the city of love are even more active.

For a long time, people in the industry will naturally attribute the success of Love and Producer to the first-Mover advantage and the gift from the blue ocean market of National B in that period, which can explain its phenomenal explosion in that year, but it cannot explain the consistent enthusiasm and actions of players today after many years.

With the opportunity of the sixth anniversary of Love and Producer, it’s time to find the real answer.

Get on the train in the name of love

I have to say that this anniversary live broadcast provides a textbook example in providing emotional value for female players:

The theme of the whole live broadcast was "Love, Travel and Destination", and the players boarded the sixth anniversary commemorative train with the characters and seiyuu teachers.

At the beginning of the game, the characters in the game "showed their magical powers" in the small theater in the waiting room with the gesture of hand puppets, and took the players to start this love journey with a relaxed, humorous, warm and loving atmosphere. Players can not only see Zhou Qiluo’s and Li Zeyan’s "the name of the dish", but also the "cooperative magic" between Professor Xu Mo and Ling Xiao’s college students, and even have an impromptu RAP with active blood.

Then seiyuu teachers appeared as train attendants, accumulated train energy through interactive games, and took the players to recall the bits and pieces about the characters.

As the journey continues, more surprises come to the players. The game characters have prepared fairy tale books, telling stories about courage and love in the form of fairy tale variants.

In this romantic and touching atmosphere, the train arrived at the terminal and set off the climax of the whole live broadcast:

The five characters personally arranged their own confession platforms, and the tokens representing precious memories and everything about the producers were displayed in this exquisite and romantic platform. In the personal songs of the characters, they slowly tell the past with the producers and express their eternal love and initial heart.

The sense of atmosphere, ceremony and immersion are all taking care of the players’ rich and delicate hearts. Gyro Jun, who watched the whole process, also saw what is called a barrage like a mountain call and tsunami:

This cross-dimensional two-way trip not only gave me a concrete experience of the sincere and profound feelings between the characters and the producers, but also gave me a more intuitive feeling of the attitude and operational ability of the team of Love and Producer.

It is self-evident that major product nodes such as anniversary are critical to product operation, especially for female-oriented games where players have invested a lot of delicate emotions, its position is more prominent.

It can be seen that the "Love and Producer" team went all out in this activity: it lasted for 120 minutes, and the combination of hand puppet performances, animation scenes, live shooting and other forms brought a rich viewing experience. The link between each link constantly promotes the player’s mood, and the beautiful scenery and the orchestra’s passionate performance create an unparalleled audio-visual feast.

Therefore, it is not so much a live broadcast as a grand party with a lot of resources and careful preparation, which just echoes the hot search # Love and Spring Festival Evening # last night.

Looking through the discussion of players related to Love and Producer, I found that their comments on it are often "initial heart" and "Bai Yueguang".

Even many people think that they are "enough" and "tired" and unload the game, but they will involuntarily return to the love language market every once in a while; There are not a few players who have survived since the opening of the service.

From the player’s point of view, Li Zeyan, Xu Mo, Bai Qi, Zhou Qiluo and Ling Xiao are too attractive to give up. From the perspective of the industry, the source of high loyalty is the absolute grasp of the shaping of diagonal colors and feelings, which is inseparable from the long-term insight into female users and the self-innovation of products that keep pace with the times.

Love women’s long-term operation requires the professionalism of "temperature"

"Now the ladies are eating better and better."

Whenever "Love and Producer" has a big update, it will always receive such comments from players, especially this year. Among the nicknames given by the player group to the paper folding game, "roll paper" (meaning too big) is also quite loud.

In fact, the quality of the sixth anniversary live broadcast is the epitome of the professional ability of the team of Love and Producer. Looking back at the update and development of the game content, I prefer to call it "professionalism with temperature".

The content iteration direction of Love and Producer has always been linked to the increasing demand of female players for diversified aesthetic, emotional and interactive dimensions.

In terms of content shaping, an intuitive performance is that the role card is getting better and better. On the premise that the charm of the characters remains unchanged, the card face of Love and Producer has gradually completed the evolution of 2D→Live2D→ Interactive Live2D, so the charm of the characters has become stronger with the improvement of technical expression.

Another performance is the increasingly rich gameplay in the game. The cute and fat baby image newly launched this year will also accompany the players to spend their leisure time here:

In narrative, the team has been boldly trying to seek breakthroughs in theme, content, form and other aspects to create a sense of freshness for players.

Take this year’s update as an example, there are both ethnic minority themes that reflect the cultural collision and are full of exotic customs, such as Chinese Valentine’s Day’s "Ni Trace in the Mountains and Seas", and western fantasy themes that create an epic and fatalistic sense, such as Halloween’s "The Death of Power".

As far as emotional experience is concerned, the story of a mountain and a sea is more like a cookie, while the story of the disappearance of power is serious, even with a strong tragic color-the former "sends sugar" and the latter "sends knives". Thanks to the profound narrative skills, the two diametrically opposite emotional experiences have won the same high praise among the players, and some players even send videos to study and taste them.

In terms of long-term operation, the "Love and Producer" team also has their unique understanding.

For example,Each character has a unique Weibo account.It has been updated since 2018 and has never stopped. Here, you can see them sharing their daily lives, and it has also become a channel for players to express their love outside the game, and the sense of companionship that lasts for a long time arises spontaneously:

What’s more, the characters will even write clues about future activities in their blog posts, creating a surprise for players who are aware of it and suddenly realize it:

The foreshadowing of the grass snake gray line brings the echo of the experience inside and outside the game, which invisibly enhances the realism of their existence and the sense of trust with the players.

In addition, the meticulous care for players’ emotions is also the advantage of the tour operation.

In the mature interactive form of the game character calling the player, the team of Love and Producer continues to polish the details and strive to improve the player’s experience. For example, in this interactive phone call for the sixth anniversary, they innovatively provided players with 15 seconds of free interaction time-making it a real call that can express their hearts with the characters; Even the last number of the call number is buried with the egg of the character’s birthday, which makes many players feel such "useful details".

On the one hand, all of the above reflects the accumulation and deep cultivation of Love and Producer at the content level, on the other hand, it reflects the team’s deep grasp and care for the psychology, preferences and habits of female users: there is professionalism in temperature, nothing more than that.

Is time a killer? His arsenic is my honey.

To tell you the truth, in terms of age, Love and Producer, which has been online for six years, is really an old game.

However, judging from the marketing actions of this game in recent years, it is hard to say that it is really old. Even because of its solid user base, Love and Producer has taken the ladies to play more and more "wild" and always rushed to the forefront of the Internet trend. The new linkage plan for 2024 announced in this live broadcast includes intangible cultural heritage such as Jiaodong Huabo, cross-border cross-cultural IP such as Sherlock Holmes, and scenes of Xiamen travel, Baidu map, traffic card and COCO milk tea linkage involved in the daily life and work of producers.

In addition to the routine operations of major countries such as milk tea brand co-branding, you can even see that it is linked with the pink rabbit, and the funny and funny expression packs quickly spread among the players:

Or the "earth to the extreme" farmhouse activities, allowing players to achieve epic achievements such as witnessing Li Zeyan selling fish and Professor Xu Mo selling vegetables:

There are also cross-border linkages with high-end brands such as Longines to meet the needs of players at different levels:

There is also a cross-border linkage such as "Love and Producer" X Suzhou Arts and Crafts Industry Association X Suzhou Silk Museum, which brings unique aesthetic experience to players, but also moistens the intangible cultural heritage and the charm of traditional culture in the hearts of players.

Popular and extravagant, funny and serious, modern and traditional, bold and generous marketing planning again and again, repeatedly bringing fresh and interesting experiences to players, it is really necessary to reiterate:

"The ladies are eating better and better."

For many game products, time always plays the role of "killer". However, from "Love and Producer" and its players, I can see that the flow of time can’t erase the enthusiasm, but because of the precipitation of years, this feeling is more meaningful and profound.

In other words, in terms of products rooted in human emotional needs, time is by no means arsenic, or even better than honey-of course, the premise is that the product itself is excellent and deep enough to allow players’ emotions to continue, accumulate and grow. Love and Producer, which has spanned six years, is undoubtedly an excellent example.

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It is an acknowledged fact that "Love and Producer" opened the door to National B; Another fact is that due to the phenomenal achievements of this game, the national B track has long been in a "post-love and era".

This evergreen game, which has been online for 6 years, made me clearly realize that even the paper makers are not necessarily the more "new" the better for those players who infuse life feelings into their characters. They are still waiting for their next, next, eternal anniversary with the characters. The lethality of "Bai Yueguang" not only comes from the glimpse of youth, but also lies in the company and dedication in the morning and evening.