1905 movie network news Recently, the "China Directors Exchange Program" jointly organized by the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television and Twentieth Century Fox Film Company was successfully held in Los Angeles, USA. Seven China directors, including Jason Wu, Kim-ching Luk, Zhao Xiaoding, Zhao Tianyu, Lu Zhengyu, Yang Lei and Liu Yulin, were invited to visit the headquarters of Flowserve Company. This is the second exchange activity between Chinese and foreign film directors held by Flowserve after seven directors were invited in 2016, including Urshan, Zheng Baorui, Ding Sheng, Yu Baimei, Han Yan, Cheng Er and Yang Qing.

　

Chinese and foreign filmmakers talked at the peak, "The director’s duty is to touch the audience."

The four-day exchange training was rich in content. The director group of China, representing the cutting-edge forces, not only visited the FoxWorks Studio, the visual effects laboratory and the costume props library, watched many films produced by FoxWorks in the 20th century, but also visited the shooting scene (temporarily translated by AD ASTRA) and listened to many senior executives of FoxWorks introducing Hollywood cutting-edge technologies such as visual effects, VR technology, post-production and the production process of the film industry. In the meantime, famous Hollywood directors James Cameron (), James Mangold (), wes ball (), Lv Yinrong () and shane black (Xin) shared their experiences in film creation, and had a warm exchange with China directors on the adaptation of literary works, keeping the vitality of the series and the technical challenges faced by visual blockbusters. Invited directors from China said that FOSS’s creative innovation, industrial process and corporate culture in the 20th century gave them reference and inspiration.

　

Many invited directors mentioned in feedback that Hollywood’s perfect industrial process depends on a high degree of professionalism and fine division of labor; As a director, we should grasp the core and essence of the film, that is, the soul of the film, as James Mangold, the director of Wolverine 3: A Fight to the Death, said in the exchange: "The director’s duty is to touch the audience, not just to attract people’s attention. Movies that can stay in people’s hearts for a long time are not dazzling skills, but stories that can make the audience cry, make the audience laugh and resonate with the audience. This is the essence of being a director. "

　

China’s director group visited Avatar 2 to see the scene of the card god.

Jon Landau, a Hollywood gold medal producer, personally led China’s director group to visit the Light Storm Entertainment Company directed by Cameron, and shared the behind-the-scenes stories of every important prop that once appeared in the movie of Ka Shen, such as "in the heart of the sea" in Titanic and "Avatar" Na Mei Ren 1; 1 bust, special diving helmet with microphone for shooting, and CG liquid alien creature in Abyss provide technical preparation for the liquid metal robot in China. Jon Landau explained in detail the latest cutting-edge technology used in the production of Avatar 2 for China’s director team, and took the directors to enjoy the wonderful clips of Avatar Theme Park in Orlando Disney World through the big screen. At the invitation of James Cameron, he went to the shooting set of Avatar 2 to watch Ka Shen shoot a gun battle with a virtual camera.

　

Being able to watch Cameron shoot Avatar 2 on the spot also excited the China director group. Director Zhao Tianyu said, "In a way, technology is both artistic. I am amazed by Cameron’s unremitting exploration of audio-visual language and film technology. " Director Yang Lei praised: "Seeing Cameron shooting on the set, he solved all the trivial matters on the shooting scene with extreme technology, and devoted all his energy to the origin of drama. He can pay attention to the actors’ performance, scheduling and drama conflict just like rehearsing a drama, and then confirm other technical links such as position and lighting effect through post-production."

　

Wes ball, a young technical director, shared his post-production experience of Moving Maze.

In recent years, the dystopian sci-fi movie "Moving Maze" series has been deeply loved by young audiences all over the world, and will also be released in the United States on January 26th next year. Wes ball, the director of this series, attended the exchange activities and explained his experience in Hollywood with the director group of China. As a computer special effects student, he once posted an animated short film Ruin, which he spent eight months making on the Internet. The outstanding talent shown in it attracted Fox’s attention and started the road of directing. When shooting the first "Moving Maze", he also faced the problem of limited production funds. He and the crew used the LED display screen and green screen as the background to shoot the thrilling elevator scenes in the film, and skillfully used CG and other technical means to help build their own imaginary world. His sharing of specific cases and behind-the-scenes tidbits also aroused enthusiastic response from directors in China.

　

FOSS’s visual team has always insisted that visual effect is a tool to serve directors to realize their ideas and escort films. According to John Kilkenny, president of FOSS visual effects department, and Glenn Derry, vice president, "Producers in visual effects department will support and protect directors with their professionalism. During the preparation of director Ang Lee, the FOSS special effects team filmed a fragment of a real tiger and an experimental fragment of a CG tiger that was enough to be fake, and asked director Ang Lee to identify it, which successfully eliminated the director’s doubts about the effect of CG tiger. "

　

FOSS sincerely and professionally moved the director and attached importance to cross-cultural communication and China market.

In the sharing session of series director Lv Yinrong, she described the communication process and workflow of her first live-action film "Heart of Diablo" with Fowles. She said that Fowles is a studio that gives directors full creative freedom, and they trust the director’s ability and judgment. They just need to know what kind of human and material support the director needs and provide them. Emma Watts, president of Flowserve’s production department, introduced Flowserve’s new film plan to the directors, saying that the most important thing in film production is the true and shared feelings of human beings, which is the secret to make the film cross languages, national boundaries and cultures.

　

Through the sharing between Hollywood directors and FOSS executives, the China Directors’ Group not only felt the sincerity and professionalism of FOSS’ cooperation with filmmakers, but also fully felt that as a top Hollywood studio with rich and diverse production contents, FOSS insisted on making excellent films across cultures and national boundaries, especially its emphasis on the China market and its desire to cooperate with China filmmakers. Andrew Cripps, President of Flowserve International Distribution, introduced to the director group that Flowserve has a powerful distribution system for distributing films in 90 countries and regions around the world. He stressed: "For Hollywood studios, the international market, especially the China market, is occupying an increasingly important position."

　

postscript

The exchange activities of Fox Film Company in the 20th century made the directors involved feel a lot. glad you came. And it was highly praised by the Film Bureau. In a thank-you letter to Ms. Stacy Snyder, the chairman of FOSS, Deputy Director Zhang Hongsen said: "This exchange activity has broadened the horizons of directors in China to a certain extent, enriched their creative and production experience, and helped directors to shoot better films and promote the greater development of China films … In this sense, this exchange activity is of great significance and far-reaching influence. "

　

Director Wu Ershan:

"Thank you very much for your thoughtful arrangement. Five days of study is very fulfilling. I hope that more American colleagues will share their experience in filming with us in the future. China filmmakers and screenwriters can participate in this exchange, and there is no doubt that the development of the entire China film industry will benefit. "

　

Lu Zhengyu, director and executive director of peerless master:

　"I was fortunate enough to participate in the director exchange activities organized by the Film Bureau and Fox Company. During the short five-day trip to Los Angeles, the content of the exchange was very comprehensive from top to bottom, and it was particularly important to integrate with Hollywood’s top creative thinking and industrial system and broaden our horizons. Great! I hope that fox’s activities will be held every year, so that more China film creators can participate. "

　

"Love O2O" director Zhao Tianyu:

　"This time, it was very rewarding to participate in the FOSS director group. I am most interested in how the film industry can be combined with the creativity of directors. I can clearly feel this in my communication with several directors. (For example, wes ball, the director of Moving Maze 3, and Lv Yinrong, the series of Kung Fu Panda) I think that the high standards of industry and the creativity of directors actually promote each other. The movies we saw this time all confirmed this point. I can also feel FOSS’s interest in us and the China market. I expect FOSS to implement the production plan in the China market, and I am willing to participate. "

　

Yang Lei, director of "Biography of Shark Beads":

"First of all, thank you very much, FOSS. It’s been a very, very full week. The American film industry has always led the world’s films. The global distribution plan of American movies has made us see many high-level blockbusters, so the behind-the-scenes production of these blockbusters has also become a research topic for filmmakers all over the world. This time, I met several famous directors with different styles, including James Mangold, james gray, James Cameron (three James), wes ball, jennifer yuh and shane black.

　

What impressed me deeply was that when discussing why to make a film, several directors focused on treating characters and their emotions. This seemingly simple question was actually very difficult. Director Mangaud is also discussing his different styles of films, whether it is the western film "The Battle of Yuma Town", biographies and comic film "Wolverine 3: World War I", the same starting point among them is driven by the inner feelings of the characters. Shane black is also talking about the unexpected characters in his films. After a few days of communication, my biggest experience is that behind the seemingly complex and huge film industry, the soul is always these seemingly simple characters and emotions, and in the face of complex industrial processes, we must first find the soul. With the soul, the film will live, and then we will face those complex industrial processes.

　

Of course, the film itself is built on the basis of technology, so the technical solution is very important for the film. It can also be realized from the communication with these directors that understanding technology is very important for the creation of the film. Director Cameron often decides the very important selling point in his next film with the technical guidance. When he gets the liquid rendering technology, he will conceive the liquid robot. wes ball is a director who studied computer special effects. He can skillfully use various technical means to solve his imaginary world. James gray carefully explained how he would take some shots in the space capsule. Every director will eventually face the shooting complexity brought by industrial films, so process management becomes particularly important in industrial films. In the past, the production process of our traditional films was post-production-music-mixed recording, such as writing scripts-looking for actors-preparing the crew, serving-shooting-editing, etc. Then on the basis of this traditional process, industrial films will reorder the traditional processes, such as Cameron’s filming Avatar, which will change the order of some traditional processes. Including privz process, is applied to industrial process management system. Let me deepen my understanding of the importance of process management in making a blockbuster industrial system.

　

I am very grateful to FOSS for this arrangement. I was lucky to see James Cameron’s shooting scene, my idol director James Mangold and guillermo del toro’s Story of Water. I learned about the experience of a young director like wes ball in Hollywood, and I also saw how an animator jennifer yuh stepped onto the road of directing step by step. "

　

Twentieth century fox films

In the 20th century, FOSS films produced, acquired and distributed films all over the world. The works that have been produced and distributed include Titanic, Avatar, The Fantasy Drifting of Pi, Kingsman series, series and Moving Maze series. Its film production institutions include: 20th Century Fox Film, Fox 2000 Film Company, Fox Searchlight Company, Fox International Production Company and 20th Century Fox Animation/Blue Sky Studio.

CCTV News:CCTV reporters learned from the State Sports General Administration that from this year to 2020, China will further promote the all-round development of China Wushu, focusing on social Wushu, competitive Wushu, international promotion, Wushu culture, Wushu education, Wushu research and Wushu industry, building three pillars of Wushu, Wushu ceremony and Wushu morality, developing three fields of traditional Wushu, competitive Wushu and Wushu industry, and doing a good job in Wushu education and Wushu research. Serve the amateur, professional and professional groups of Wushu, give full play to the four functions of spreading Wushu skills, inheriting Wushu culture, spreading Wushu spirit and conveying the concept of healthy life, promote the healthy, comprehensive, coordinated and sustainable development of Wushu, and contribute to building a well-off society in an all-round way and building a healthy China.

Zhang Qiuping, director of the Wushu Management Center of the State Sports General Administration and chairman of the Chinese Wushu Association: As the Chinese Wushu Association and the Wushu Management Center of the State Sports General Administration, we should adapt to the new situation of Wushu development. First, we should provide more Wushu services to the society on the public sports service system. Because there are many kinds of martial arts in China, on the one hand, we should inherit it well, on the other hand, we should innovate, and combine the traditional with the modern to adapt to all kinds of people. It is necessary to increase the supply of Wushu products in the supply-side reform. Provide more fitness services and sports popularization activities. At present, our primary task is "mass Wushu". In addition to providing more sports service activities on the supply side, our Wushu sports should always do a good job of "six advances", that is, entering schools, communities, towns, enterprises, institutions and military camps.

According to the National Fitness Plan recently issued by the State Council, by 2020, people’s awareness of physical fitness will be generally enhanced, and the number of people taking part in physical exercise will increase significantly, with 700 million people taking part in physical exercise once or more every week and 435 million people taking part in physical exercise regularly. Zhang Qiuping introduced that in the development of overall fitness, Wushu, as the first of China’s four national quintessences, is also a popular local sport, which will play an important role.　

Zhang Qiuping, director of the Wushu Sports Management Center of the State Sports General Administration and chairman of the Chinese Wushu Association: What we want to grasp is the education, inheritance and excavation of Wushu, including culture. Wushu is now more than just a sport. There are so many sports events in the world. Although Wushu has not been included in the Olympic Games, its popularity has been increasing. This reason is that Wushu is China’s own sport. It is not only a sports concept, but also a cultural concept. Therefore, we should explore the culture and serve the national fitness.

　

It is understood that from this year, the state will vigorously promote the popularization of social martial arts, organizations at all levels, folk martial arts activities, people’s martial arts fitness and other activities to ensure a steady increase in the number of martial arts practitioners, so that the number of martial arts practitioners will reach 10% in five years. Among them, we will focus on promoting martial arts education in schools, strengthen cooperation with the Ministry of Education, encourage and support graduates majoring in martial arts to teach in primary and secondary schools, further optimize the structure of martial arts teachers, offer martial arts courses extensively in primary and secondary schools and universities across the country, and strive to increase the number of young people practicing martial arts by 10% year by year.　

Huo Zhenhuan, Vice Chairman of the International Wushu Federation, Chairman of the Asian Wushu Federation and Chairman of the Hong Kong Wushu Federation, recently visited the China Wushu Association.

Awarding prizes to the award-winning hometown of martial arts

Since the first selection of "National Wushu Hometown" in 1992, the work of Wushu Hometown has been solidly promoted. In particular, during the Twelfth Five-Year Plan period, remarkable achievements have been made in the work of Wushu Hometown, which has played an irreplaceable role in promoting the socialization and marketization of Wushu, inheriting Wushu culture and cultivating reserve talents. The counties and municipal governments where Wushu townships are located have begun to go beyond the perspective of sports, make full use of local Wushu resources and brand advantages, attach great importance to the work of Wushu townships from the strategy of promoting local economic development and social progress, and regard "National Wushu Township" as a characteristic business card for urban development.

　

Zhang Qiuping, director of the Wushu Sports Management Center of the State General Administration of Sport and chairman of the Chinese Wushu Association: After 23 years of exploration and development, the construction of the hometown of Wushu has gradually formed a development model with the government as the leading factor, the association as the main body, the cooperation of various departments and the participation of the whole society. This model has improved the brand influence of the hometown of Wushu in the field of Wushu, and under this brand effect, the number of counties and cities that declare the hometown of Wushu has also increased. At present, there are 100 martial arts townships in China. The dynamic management and elimination system is implemented for the "national martial arts townships", and the title of martial arts townships is no longer once and for all. This is a process of scientific evaluation and dynamic management. Every year, we have to review and select, and we have to suspend the qualifications of martial arts townships that fail to meet the standards, and we will add outstanding counties and cities. (CCTV reporter Zheng Yidan)

I wonder if you have ever wondered why we study and why we work hard. I don’t know if you still remember the earnest teachings of the principal and teachers when you first entered school. But you must have understood that although there is no shortcut in life, reading is a smooth road to the future, and it is also a door of hope slowly pushed open in Mo Yun’s book. School is about to start, whether you have the opportunity to step into the school again or not, tonight, let’s relive the baptism brought by the campus.

Create a better future in tranquility (excerpt)

Qiu Yong, President of Tsinghua University

Speech at the Opening Ceremony of Class of 2016 Undergraduates in Tsinghua University

Dear students:

Starting today, you will become the new owners here and start a new life journey in beautiful tsinghua campus. Here, you will be immersed in the profound cultural accumulation, and experience the school motto of self-improvement, kindness and morality, the school spirit of actions speak louder than words, and the school style of integrating Chinese and Western cultures and linking ancient and modern times.

Here, you will have the opportunity to listen to the teachings of academic masters, have the opportunity to exchange and study around the world, and choose your own learning content and growth path in a more flexible training system. I believe that you will have the best university life in Tsinghua.

Pursue the truth and think in silence

Autumn is the most beautiful season in Beijing, and you can find the poetic meaning of "the stream is clear at first, and the autumn color is just Tsinghua" in the garden. The beautiful and quiet environment can really cleanse people’s hearts, make people look forward to it and make people think. This year, the students received the admission notice and the book I gave you — Walden Lake.

This immortal masterpiece tells the story of Thoreau’s simple life by Walden Lake from July 1845 to September 1847, and the scenery of Walden Lake changing with the seasons. At that time, money worship and hedonism were rampant in the United States, and people took the pursuit of material wealth as their only goal. Thoreau strongly criticized and reflected on this. He did not yield to vulgar reality, pursued the truth of life, and finally gained extraordinary noble thoughts. Today, we also need to get rid of material slavery and feel the great power of tranquility in the process of quiet thinking, silent watching and persistent pursuit.

University is a place that needs peace.

With the development of the times, the functions of universities are increasing, and the society is becoming more and more noisy and impetuous. At present, universities should especially emphasize the temptation to stay away from secular interests, get rid of the barriers of quick success and instant benefit, and truly become the spiritual home of mankind.

"Everything comes from its origin", universities must keep in mind and stick to the fundamental task of educating people and concentrate their energy and resources on talent training. The university needs a quiet and beautiful campus, and the style of the campus reflects the taste and realm of the university. In my mind, the beautiful scene of tsinghua campus should also include: the professor is walking on the way to the classroom between flowers and fallen leaves, the students are reading on the bench in the sound of rattan shadow, and the principal in Mo Yun Shuxiang talks with teachers and students. I believe that a peaceful Tsinghua will surely give birth to a better future.

Questioning one’s true nature in silence

Students, you have stepped into the door of Tsinghua, and the colorful university life has started. I think the first thing you should do now is to calm yourself down, forget your previous achievements and applause, forget your temporary satisfaction and complacency, emancipate your hearts, release your true selves, and find new dreams in peace.

Young people should strive to enrich the spirit rather than worship the material, should face their hearts instead of drifting with the tide, and should think independently instead of following the crowd. If a person lacks inner guidance, it is easy to lose himself in the noise, exhaust his potential and creativity, and at most he can only get mediocre Excellence and poor success.

You need to ask again and again, what do you like and love most? What is the most meaningful and valuable? Love from the heart is an inexhaustible motive force for your progress. Only by following the call of your heart can you create a life without regrets.

Stick to your original heart in peace.

Life is a long process. On the road of pursuing your dreams, you will face many choices. Only by sticking to your initial heart can you resist the temptation and not forget why you set out.

Learn and sharpen in silence

Zhuge Liang said in the Book of Commandments: "A husband must learn quietly before he can learn. If he does not learn, he will not be able to learn widely, and if he does not have ambition, he will not succeed.". Learning needs not only a quiet environment, but also a quiet heart. Only when you have no distractions and concentrate on your studies can you gain true knowledge and increase your talents; Only with perseverance and perseverance can we surpass ourselves and sublimate our lives.

Mr. Wang Guowei, one of the four tutors of Tsinghua National Studies Institute, wrote "Courtesy arouses Tsinghua" in the poem "A Moon is Full", where "Qing" means purity and serenity, and "Hua" means exuberance and hope. I believe that tsinghua campus will be more wonderful because of you, and your youth footprint will be remembered by tsinghua campus!

/Text from Tsinghua News Network

Opening speech

They said.

Lin Jianhua, president of Peking University.

Know yourself

University, a process of preparing for the future, is a journey of sculpting yourself, and also a place for you to "discover yourself, know yourself and choose what kind of person you will be in the future".

Follow your curiosity and kindness, enrich yourself with inheritance, criticism and innovation, challenge the limits of yourself, abandon pride and mania, discover your interests and talents, and understand your shortcomings.

Xu Ningsheng, President of Fudan University

"Fudan Soul"

The significance of the university now lies not in how high your grade points are or how many skills you have acquired, but in forming your independent personality and scientific way of thinking, and guiding you to work hard on the road you love. We should have extensive knowledge, ideals, ambitions, firm aspirations and constant pursuit, constantly explore the truth, dare to face social reality, think independently and bravely shoulder the heavy responsibility of promoting the cause of human national justice.

Jason, President of Shanghai Jiaotong University.

Be independent and achieve a better self.

University life itself is a transformation process from deterministic thinking to critical thinking, and from following the crowd to inner awakening.

One of independence — — Self-confidence, the most important thing is to believe in yourself, to pursue your dreams without hesitation or flinching, and to build your own self-confidence;

The second independence — — Self-motivation, keep the inertia of pursuing Excellence, which stems from your deep love and purity;

The third independence — — The premise of introspection is "knowing what is more important to yourself". Find "what is more important than grades" in the learning process, "what is more important than papers" in the research process, and "what is more important than career" in the life planning.

Chen Jun, President of Nanjing University

Abandon "urgency", "fragmentation" and "narrowness" and revisit the classics.

In reading, we should think actively. There are two levels of "thinking". One is reflection, reflection on classics, reflection on oneself, "It is better to believe in books than to have no books", and to distinguish the truth with a critical eye; The second is thinking. By thinking, I will digest what I have read and truly become my own thing.

"Travel" also has two aspects. One is to gain study by studying abroad. The so-called reading thousands of books travels to Wan Li Road; The second is to put what you have learned into practice on the basis of thinking.

Li Yanrong, President of University of Electronic Science and Technology of China

What is a good university?

Listen — — In the process of listening and interacting, I am good at acquiring the wisdom of others;

Say — — In the process of accurately expressing thoughts and feelings, organizing language to infect others requires confidence, passion and literary talent;

Read — — A large number of readers should learn from their predecessors’ strengths and broaden their horizons, and deal with the relationship between intensive reading and extensive reading;

Write — — In the playback of recording and memory, a person who often writes by himself often has quite high logical thinking ability by sorting out the memory of the brain and combing out new ideas from a thousand things.

Wan Lijun, President of University of Science and Technology of China

△ Figure from the school

Return to common sense and live up to the good times in college.

Returning to the common sense of "being a virtuous person", morality, self-cultivation, honesty, filial piety and responsibility are the basic requirements for dealing with people, and they are the basis for governing the country and the world.

Return to the common sense of "reading and scientific research", don’t be too utilitarian in college life, don’t seek personal gain, and care about the world;

Return to the common sense of "self-care and self-reliance", bid farewell to previous dependence, and learn to take care of themselves, stand on their own feet and take responsibility;

Return to the common sense of "independent thinking" and cultivate "independent personality and free spirit". How to eliminate the false from the mass information and distinguish right from wrong from public opinion is one of the basic skills to be practiced in college.

Why should we go to college?

Know yourself

The university environment is relaxed, so you can let go of the once heavy tactics of asking questions about the sea, carefully examine yourself, get to know yourself again, understand your preferences, discover your strengths, and do what you like. After four years of college, you will see your growth and gains along the way: freshmen don’t know what they don’t know, sophomores know what they don’t know, juniors don’t know what they know, and seniors know what they know. This is maturity.

Improve one’s accomplishment

You must have met local tyrants who made a fortune overnight, that is, those who "wear" money on their bodies. Vulgar, smelly and rude, even if you wear a famous brand and dress up in various ways, you can’t hide your lack of humanistic quality. The so-called near Zhu Zhechi, near Mexico is black. During your college years, you were in colleges and universities, influenced by the environment, and your personal accomplishment was constantly improved. In ancient times, Meng Mu moved three times, but today, the housing in the school district is hot. Isn’t this the truth? Remember, you may not have rich capital, but the level of your life quality can remain high.

Independent thinking

During college, you don’t have to study textbooks rigidly, and you can no longer be confined to your own small world. Instead, you can widely accept information, know the society and give your own opinions on various issues. You are no longer echoing the crowd, but judging right and wrong by yourself; You no longer believe in authority, because you know that many experts and scholars are only in name; You understand the complexity and multifaceted nature of society and human nature, thus becoming more rational, objective and independent.

Harvest feelings

　

Believe me, soon after you leave school, you will miss your college time and classmates very much. You will find that college classmates and friends are the most precious wealth in your life. It can be said that classmates are second only to relatives. Whenever and wherever, they will spare no effort to help and comfort you. Even if you are lucky, you will reap a pure love and find the other half who stands side by side with you on the road of struggle.

expand one’s horizon

In colleges and universities, we can increase our knowledge through extracurricular reading, club activities, platform communication and meeting students from all corners of the country. Students from rural areas have seen the prosperity of modern metropolis and the neon they have never seen before; The students in the city also learned about the customs of all parts of the country through the children in the countryside. Isn’t this an accumulation of life experience?

Get an opportunity

Of course, I believe that the level of education is not equal to the size of achievement. However, when you are employed for the first time, your educational background will determine your opportunities and the scope and level of work you can engage in. The university gives you a diploma, which is like a stepping stone. With it, you are qualified to apply to those big companies and government agencies. Although we can’t generalize, at least we have more opportunities than others.

Tomorrow will be September 1st, and major schools will officially start school. CCTV news and new media will give lectures on the opening ceremony of Beijing Jiaotong University, the first lesson: Quantum Satellite by Pan Jianwei, an academician of Chinese Academy of Sciences, and the southernmost primary school of the motherland — — The opening of Yongxing School in Sansha City will be broadcast live, so stay tuned ~

/Text from school, official website, network, etc.

Unless otherwise marked,/pictures are all from the Internet, and the copyright belongs to the original author.

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Talk about the opening ceremony in your memory.

This summer, the national tourism market recovered strongly, and the number of tourists and income rose together. Data from a number of tourism platforms show that the summer tourism market is expected to surpass the same period in 2019, and parent-child tours, study tours and summer vacations have become popular choices.

The tourism market continues to heat up.

Recently, the high temperature has continued all over the country, but Wei Qian, a tourist from Anhui, felt a rare coolness in Kunming. "The temperature here is too comfortable, which is in sharp contrast with the heat in other places." Since the beginning of summer, the average temperature in Yunnan Province is only 22.9℃, and Kunming, the spring city where the weather is often like February and March, has become a summer resort.

Not only in Kunming, but also in Yunnan, you can wander around the mountains and enjoy the coolness in summer. In Dali, at the foot of Cangshan Mountain and beside Erhai Lake, tourists punch in along the ecological corridor and feel the slow life. In the Stone Forest, where the rocks are green and the peaks are beautiful, visitors can experience the Yi culture and appreciate the wonders of nature.

Entering the summer tourist season, in addition to the traditional popular routes such as Kunming, Dali, Lijiang and Diqing, tourists from Qujing, Xishuangbanna, Pu ‘er and Baoshan also continue to increase. In the past few days, the flight take-off and landing and passenger throughput in Kunming have increased sharply. On July 14th, there were 1,005 take-off and landing flights, a three-year high and 143,800 passengers were transported. Yunnan Railway Department sent 300,000 passengers every day, a year-on-year increase of 20.6%.

"The four hotels in the park were fully booked two weeks in advance." Fu Zhixin, deputy general manager of the marketing center of OCT Fantasy Resort in Xiangyang, Hubei Province, said that since the beginning of this summer vacation, the resort has attracted a large number of foreign tourists. "It is estimated that more than 2 million tourists will be received in the summer, reaching a new high." Fu Zhixin said.

Tongcheng data shows that from July 11 to 17, the number of air ticket bookings increased by more than 120% compared with the same period in 2019, and the number of hotel bookings nationwide increased by 150.53% compared with the same period in 2019. "The summer vacation has a good start." According to Lan Xing, the person in charge of Ctrip’s air ticket marketing, the popularity of this year’s summer vacation benefits from the continuous recovery of the tourism market. The superimposed airport and airline companies continue to introduce discounts, and there are marketing activities such as live broadcast and big promotion to further stimulate passengers’ travel needs.

"From the ranking of popular starting points and destinations, Shanghai ranks among the top cities in the country." Cheng Chaogong, chief researcher of Tongcheng Research Institute, said that with the gradual normalization of the tourism market, the demand for summer tourism has been released in a centralized way, coupled with the strong recovery of student flow and parent-child tourists, and the passenger flow in summer has continued to run at a high level. Shanghai is a hot spot for summer tourism destinations and tourist sources. In the first half of the summer, the tourism market showed diversified and urban characteristics.

Research tour becomes popular in depth.

"Parent-child research is a hot topic in the summer tourism market in Shanghai." Cheng Chaogong introduced that since July, the attention of "research" products in the Shanghai area of Tongcheng Travel Platform has increased by 183% from the previous month. The high temperature weather for several days in a row has stimulated the study tour of the museum, and the cool and refreshing museum has attracted many parents and students.

In view of the "bursting" of the passenger flow in major museums, Shanghai Culture and Tourism Bureau announced that it would organize 17 museums including Shanghai Museum, Shanghai History Museum and World Expo Museum to carry out "Museum Wonderful Night" activities, and pilot licensed tour guides to take groups to explain and other measures to meet the diverse needs of tourists.

The research tour is not only hot in Shanghai. The research team of Shanghe children’s theme "The world is a textbook" also arrived in the Three Gorges Dam tourist area in Yichang, Hubei Province in July. In the Three Gorges Project Museum, Dou Xin, a visiting professor at China Communication University and an ambassador for cultural exchange of the national multi-functional economic and trade platform of the Shanghai Cooperation Organization, took the history and poems related to the Three Gorges as an index and gave a wonderful and vivid study tour class on the Yangtze River literature and history for SCO children.

Since the beginning of this year, a variety of research tour products launched by the Three Gorges Dam tourist area and Qu Yuan’s hometown scenic area have been popular, with 38,000 students and 30,000 students respectively. "From Yichang to Chongqing, it is not only a corridor of Tang poetry and Song poetry, but also a cultural enrichment place of the Three Kingdoms, and it is also the only way to appreciate the Three Gorges Dam, a big country." Dou Wei said.

"With the increasing demand for personalization and diversity of users, the travel products that used to be superficial can no longer fully attract users." Cheng Chaogong believes that only by digging deep into the needs of users and creating more tourism products with cultural connotation and humanistic spirit and more urban characteristics can the market vitality be maintained. For example, summer City walk has become a popular way for young tourists to explore the city. Wu Kang Road, Anfu Road, Yongkang Road, Fuxing West Road and Fuxing Middle Road have attracted many young people to "punch in".

Make concerted efforts to provide good service.

"Tricholoma matsutake in Shangri-La, truffles in Lijiang … There are many kinds of fungi to eat, and visitors are expected to come and experience them." Lou Kewei, deputy director of Yunnan Cultural Tourism Department, said. On the basis of market research, Yunnan Cultural Tourism Department launched 10 boutique routes, including cultural tourism integration, outdoor sports and other themes. "These 10 lines are hot-selling products that can stand the market test." Liu Zhimin, vice president of Yunnan Travel Agency Association, said.

Since the beginning of this year, Hubei Province has arranged nearly 1 billion yuan in financial assistance to promote the high-quality development of cultural tourism. Among them, 400 million yuan is used to issue coupons for cultural tourism, 200 million yuan is used to support the opening of new international routes, 153 million yuan is used to encourage travel agencies to explore the tourist market outside the province, and nearly 200 million yuan is used for publicity and promotion. At the same time, coordinate financial institutions to provide loan extension, interest subsidies and other support to cultural tourism enterprises.

Hubei Wenlv Group co-ordinates 38 scenic spots and 40 hotels to launch a series of measures to benefit the people. In Shennongjia, Enshi Grand Canyon, Jingmen Geek Park and other scenic spots, visitors can enter the park free of charge with the college entrance examination and senior high school entrance examination admission ticket. The "Tour Hubei" platform started the distribution of 2023 coupons in Xianning, and 15,000 coupons have been distributed.

Railways, civil aviation and other departments also do their best to provide services to ensure the safety and stability of the summer vacation. "Airline self-service change card" and "one-stop comprehensive service counter" … China Eastern Airlines launched a series of special services to bring passengers a faster and more convenient service experience. Yunnan Xiangpeng Airlines has increased its capacity adjustment, and actively responded by thickening safety management and strengthening skills upgrading. China Railway Kunming Bureau Group Co., Ltd. scientifically allocates transportation capacity to meet the travel needs of passengers, and actively innovates service measures to enhance the travel experience of passengers.

Economic Daily (Reporter Guan Peili, Li Zhiguo, Liu Jie, Dong Qingsen, Li Jing, Cao Song), the original title is "Launching boutique routes in many places, arranging special funds, and doing a good job in travel services-the tourism market ushered in the" hottest summer file ""

Source: Economic Daily

Fashion is an attitude and a way to express yourself. In today’s society, people’s pursuit of individuality and uniqueness has become a fashion trend. And personalized wear is the best choice to meet this demand.

They can not only light the trend vane, but also show everyone’s unique charm. The unique fashion personality will liberate us from the traditional aesthetic concept.

Whether it is color, style or collocation, you can give full play to your creativity and create a distinctive image. Not rigidly bound by convention, it gives us a chance to show our true selves in our hearts.

Fashion personality also reflects people’s pursuit of individuality. Everyone has his own unique preferences and styles, and it has become one of the most popular ways to express his personality through wearing.

Whether it is sports style, street style or retro style, there are their own fan groups. In this diversified era, people are eager to find their own fashion style to show their unique charm.

Fashion personality is not only a fashion trend, but also an attitude. It represents the spirit of daring to try and innovate. By adding some elements that break through the tradition in wearing, people can break away from convention and experience different styles and feelings.

This attitude of daring to try has also had a far-reaching impact in the trend world and has become an important force leading the fashion trend. In short, the personality is unique and ignites the wind vane of the trend.

It gives everyone a chance to show their unique charm and become the new darling of fashion. In this diversified era, we should bravely express ourselves and pursue personalized fashion style. Only in this way can we truly stand at the forefront of fashion and lead the development of the trend.

(The author of this article is Jianwen Consulting, a cross-border insight into the medical industry)

On the morning of November 28th, the responsible comrades of the Organization Department of the Central Committee attended the meeting of leading cadres in State Taxation Administration of The People’s Republic of China, and announced the central decision: Comrade Hu Jinglin was appointed as the Party Secretary of State Taxation Administration of The People’s Republic of China, and Comrade Wang Jun was removed from the post of Party Secretary of State Taxation Administration of The People’s Republic of China.

A short news of personnel appointment has aroused the attention of practitioners in the entire medical industry.

The Medical Insurance Bureau, whose administrative level is only the deputy ministerial level, has been deeply embedded in the medical and health field of China by virtue of its frequent medical insurance policies in the past five years, and even transformed and reshaped the behaviors of patients, hospitals, enterprises and other multi-stakeholders, and has become the leader of the linkage among the three hospitals in medical reform.

For Hu Jinglin personally, he was born in the financial system, and this time he can be said to return to the fiscal and taxation circle. As the first director of the National Medical Insurance Bureau, if you understand Hu Jinglin, you can understand the work of the National Medical Insurance Bureau in the past five years.

In the eyes of many medical insurance policy observers, the National Medical Insurance Bureau, as a super payer, has successfully completed the phased historical task of "controlling medical insurance fees" in the past five years with a number of policies, such as national talks, centralized procurement, payment mode reform, outpatient co-ordination and individual account reform. Today, the balance of medical insurance funds has exceeded 4 trillion yuan.

But at the same time, the relationship between medical insurance and pharmaceutical industry innovation still needs to be straightened out; After "changing cages for birds", the pace of medical service price reform is slightly delayed; Although medical insurance is forced to go upstream, which can generate great impetus, it is obviously unrealistic to rely solely on medical insurance.

All these call for the National Health Insurance Bureau to make greater achievements in the next five years.

The "tax collector" who broke into the medical system

According to the website of State Taxation Administration of The People’s Republic of China, Hu Jinglin is the Party Secretary of State Taxation Administration of The People’s Republic of China.

Time goes back to five years ago. On May 31, 2018, with the official unveiling of the National Medical Insurance Bureau, Hu Jinglin, who was born in the financial system, became the party secretary and the first director, and entered the medical field.

This appointment has surprised many people in the industry. Looking back now, in the early days of the establishment of the National Medical Insurance Bureau, in order to complete the task of "managing the medical insurance fund", it can be said that it is appropriate for the financial system official to serve as the director of the National Medical Insurance Bureau.

Zhu Hengpeng, director of the Public Policy Research Center of China Academy of Social Sciences, once pointed out that the raising of social medical insurance funds has a quasi-fiscal color, and at the same time, finance is responsible for the funds.

Before joining the National Medical Insurance Bureau, Hu Jing Lin had been deeply involved in the financial system for 20 years, and served as deputy director of the Property Appraisal Department of the Ministry of Finance, deputy director of the Economic Construction Department, director of the Economic Construction Department, chief of staff, assistant minister and deputy minister.

The experience of more than five years in the National Medical Insurance Bureau laid the foundation for Hu Jinglin to return to the fiscal and taxation system.

The aforementioned scholars in the field of public management said that the administrative leaders of various departments belong to policy posts, and they pay more attention to political quality and personal ability than familiarity with the industry, so that the incumbents can fully exercise their decision-making ability.

During his tenure as director of the National Medical Insurance Bureau, Hu Jinglin’s work style was also recognized by the outside world. A researcher in the field of medical insurance told Jianwen Consulting that Hu Jinglin was willing to listen to and absorb opinions from all sides, and his attitude was modest and polite, "unlike those technocrats".

He also revealed that he received many WeChat greetings from the director during the holidays. "This is absolutely not among the officials at the same level I have contacted."

Some observers believe that in the past five years, after the National Medical Insurance Bureau completed the task of "vacating cages", the core of the next step is to promote the task of "changing birds"-the reform of medical service prices. Shi Zihai, the current deputy director of the National Medical Insurance Bureau, is an expert in this field. He has been engaged in policy research in the National Development and Reform Commission for a long time and was once the director of the price department.

Not limited to "controlling fees", supporting innovation is the future direction.

"Through the coordinated development and governance of medical insurance, medical care and medicine, the win-win situation of’ people enjoying benefits, funds ensuring safety, hospitals developing and enterprises growing’ is taking shape."

In May of this year, Hu Jing Lin once commented on the work in the past five years at a series of news conferences on the theme of "the beginning of authoritative departments" held by the State Council.

Look carefully, medical insurance, medical care, medicine; The masses, funds, hospitals and enterprises, as the payer, the Medical Insurance Bureau, traced back to the lower reaches of the industrial chain and used the logic of managing money to connect the whole medical and health system in China, reshaping the medical and health pattern, just like throwing a big stone into an ancient well, which not only caused ripples, but also caused stormy waves.

Before the establishment of the National Medical Insurance Bureau, China’s medical care faced some problems: the adjustment time of medical insurance catalogue was not fixed, and it was only adjusted three times in 18 years, which was difficult for innovative pharmaceutical companies to predict; The drug price is artificially high, and the people’s medical burden is heavy; The logic of supporting doctors with medicine distorts the income structure of doctors; Payment by project is too extensive, excessive medical care is hard to avoid, and medical insurance funds continue to be under pressure.

This chaotic situation was gradually broken after the establishment of the National Medical Insurance Bureau, relying on frequent policies.

There are policies such as medical insurance negotiation, centralized procurement with quantity, reform of medical insurance payment method, individual account reform and outpatient co-ordination, all of which have not caused widespread debate and discussion in the industry and society. However, only by breaking the old system can we rebuild the new system on the ruins.

Specifically, there are some changes worthy of writing: promoting centralized procurement with quantity, the average price reduction of 333 drugs organized by the state is over 50%, and the average price reduction of 8 high-value medical consumables such as heart stents and artificial joints is over 80%; Together with local alliance procurement, the cumulative burden reduction is about 500 billion yuan. At present, the ninth batch of national procurement has included 41 drugs in the list, and the average price of the drugs to be selected is reduced by 58%. It is estimated that the annual drug cost can be saved by 18.2 billion yuan, and the fourth batch of consumables will also be opened this week.

The medical insurance catalogue has achieved "one adjustment per year", and 618 drugs have been added in five years. More than 80% of new drugs can now be included in medical insurance within two years of listing. The expenditure of medical insurance on new drugs increased from 5.949 billion yuan in 2019 to 48.189 billion yuan in 2022, an increase of 7.1 times. Among them, a considerable part of them are anticancer drugs and drugs for rare diseases. In addition, after reimbursement, the cumulative burden reduction for patients exceeds 500 billion yuan, which benefits thousands of families.

By November, 2023, there were 282 overall planning areas in China, accounting for 71% of all overall planning areas. The results are also quite remarkable. The data show that from January to March 2023, the average hospitalization expenses of tertiary public hospitals nationwide were 13,822.9 yuan, down by 0.8% at comparable prices, and the average hospitalization expenses of secondary public hospitals were 6,756.3 yuan, down by 1.4% at comparable prices.

After careful consideration of the above policies, we can find that the underlying logic is the efficient use of medical insurance funds, and a more rude summary is "controlling fees."

Under the control of Hu Jinglin, who was born in the financial department, the National Medical Insurance Bureau has done an excellent job in the management, use and control of medical insurance funds in the past five years. "The most important function of medical insurance is to manage the medical insurance fund", and Zhong Chongming, a medical insurance policy researcher, pointed out that this will also be the red line and safety line of the medical insurance bureau for a long time to come.

At present, although "controlling fees" is still the most basic requirement, it is not enough to complete it, and the constraint of simply controlling fees on the innovation and development of the medical industry has gradually emerged. Therefore, the next work of the National Medical Insurance Bureau may no longer be limited to simply "controlling fees".

In fact, this weather vane has begun to appear-the propaganda slogans such as "soul bargaining" commonly used in the early years have gradually withdrawn, the national mining cycle has been extended to four years, and the new national talks have also been described as "moderate". In the contact between Jianwen Consulting and industry professionals, it is also noticed that promoting the high-quality development of the pharmaceutical industry is now the direction that the medical insurance department wants to highlight.

Shanghai may have come to the front. At the end of July, Shanghai issued "Several Measures to Further Improve the Multi-payment Mechanism to Support the Development of Innovative Medical Devices" (referred to as "Several Measures"), which aroused heated discussions among practitioners in biomedicine, medical devices, commercial insurance and other fields and became the hottest topic in the medical device market in Shanghai at that time.

Xia Kejia, director of the Shanghai Municipal Medical Security Bureau, once said that the introduction of "Several Measures" is not only to promote the construction of a multi-level medical security system in Shanghai, to meet the diversified security needs of citizens, and to reduce the burden of medical treatment for the masses; It is also to improve the multi-payment mechanism of innovative medical equipment, guide good development expectations, and promote the high-quality development of biomedical industry and insurance financial industry in this city.

The industry hopes that the more such policies, the better.

In the next five years, how can medical insurance continue to "do its best"?

The industry expects that the funds saved by fee control should not only be used to support industrial innovation, but also be used to rationalize the price of medical services and correct the distorted income structure of medical staff.

Xu Yucai, a well-known medical reform expert, pointed out that "the biggest shortcoming of medical insurance reform in recent years is that the price reform of medical services is seriously lagging behind, and the price reform of medical services under the leadership of the Medical Insurance Bureau needs to be accelerated."

Previously, the state identified Ganzhou, Suzhou, Xiamen, Tangshan and Leshan as pilot cities for medical service price reform. Jianwen Consulting noted that in recent months, many places outside these five cities have also frequently adjusted the prices of medical services. However, compared with thousands of medical service price systems, there are still a few adjustments at present.

More importantly, it is an important link to be explored next whether we can shed the part of "rule by man" in medical service price adjustment and hand over the adjustment or not to the mechanism related to medical service price adjustment.

The price of medical services has remained unchanged for many years, which gave birth to the soil of selling with gold. The two have formed a fragile balance in practice, but now one end of the balance has been shattered and stands after breaking, and the other end needs to keep up quickly.

The five years since the establishment of the National Medical Insurance Bureau are also five years when the decision-making power of local medical insurance has been gradually weakened.

On the surface, the local medical insurance catalogue will gradually withdraw, and the local medical insurance equipment catalogue will gradually be unified in the future. The overall level of medical insurance funds has been continuously improved, and many provinces such as Jilin, Liaoning and Sichuan have shouted the slogan of provincial overall planning.

In the future, national overall planning may not be impossible. The authority of the local medical insurance department has been tightened continuously, and it has gradually changed to the agency.

Some scholars believe that the current reform direction is to improve the focus of medical insurance decision-making, standardize the decision-making power of governments at all levels, and establish a unified national medical insurance system.

From a deeper perspective, in recent years, conflicts and even lawsuits between private hospitals and local medical insurance bureaus are common. The contradiction between the two sides is also typical. Some local medical insurance bureaus think that private hospitals buy drugs and consumables at low prices and then report them to medical insurance at high prices, which actually reflects the different understanding of the authority of different local medical insurance bureaus. Nowadays, it has gradually become a consensus that medical insurance "cannot be stretched too long", and the law has also proved this with judgments.

The standardization of medical insurance information system provides objective conditions and possibilities for the concentration of medical insurance power, which is beneficial to the coordination of policies at all levels to some extent, but excessive concentration of power also weakens the regulatory power of local medical insurance in disguise. There are both advantages and disadvantages. Finally, judging whether the medical insurance power is concentrated in the central government is good or bad may be left to the future and reality.

In Zhong Chongming’s view, with the gradual development of medical insurance services and the continuous exploration of the direction of health insurance, medical insurance will inevitably go through the process from "managing money" to "managing some things and cooperating with more things", and in this process, corruption and inefficiency are still huge challenges.

The road to medical reform is long and arduous, although medical insurance has played a key and fundamental role, and even played a leading role in the process of joint reform of the three hospitals. However, limited by the scope of power of the medical insurance department, the medical insurance department can only "appeal", "guide" or even "force" the implementation of some specific medical reform policies, but the real executor is "someone else".

In some places, it is difficult for the medical insurance department and the health care department to work together. In the absence of a strong and effective coordination mechanism, as the medical reform enters the deep water area, the road of "crossing the river by feeling the stones" has become more challenging.

"No matter how the linkage between the three hospitals evolves and how healthy China develops, we should always uphold’ reform is the brightest background of the medical insurance banner’." Zhong Chongming said.

(The author of this article is Jianwen Consulting, a cross-border insight into the medical industry)

This article only represents the author’s point of view.