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Diversified business is hard to say success, and channel reform still needs to be promoted.

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Author Wang Yuanlei

Dong Mingzhu is never short of topics.

On December 13th, a video of Dong Mingzhu’s speech at the induction ceremony of Gree’s 2023 college students was circulated on the Internet. In his speech, Dong Mingzhu criticized Meng Yutong again, which attracted a lot of attention.

Dong Mingzhu is well versed in marketing.Ten years ago, I gambled with Lei Jun, the founder of Xiaomi, and earned enough traffic for Gree. Two years ago, I made a bold statement to train Meng Yutong, a fresh student, as a successor, and saved hundreds of millions of advertising fees for Gree.

But the problem is that the tougher Dong Mingzhu is, the weaker Gree’s performance is. Although the innovative business has blossomed, Gree is still highly dependent on the air-conditioning business, and its overall revenue and profit are less than expected. Moreover, the channel reform that Dong Mingzhu urgently wants to implement is not ideal.

In early August this year, the 2023 Fortune Global 500 list was released.fail (in) an examination.

When asked "Are you sad?", Dong Mingzhu’s response is still tough: "What’s so sad? It’s not sad at all. It’s better to see the company so healthy and happy than the Fortune 500. What is the significance of the world’s top 500? Just look at the sales revenue. Whether the enterprise is good or not, I know what I know, whether I am sick or not, and I know it. "

0one

Gree’s moat

Gree’s main business is air conditioning, and the difficulties it faces are also mainlyFocus on air conditioning distribution channels.. To understand Gree’s channel dilemma, the story should start from the air-conditioning industry.

The development of air-conditioning industry has a history of one hundred years. From "refrigeration and heating" to "conversion of constant frequency air conditioning" to "intelligent noise reduction and comfortable air supply", air-conditioning technology has been continuously iterated, and the industry has gradually formed giant enterprises such as Gree and Midea, which control most of the market share.

Based on this industry pattern, the competition in the air-conditioning industry is mainly concentrated in three aspects, namelyMarketing, channel and price war. Let’s look at these three points:

In terms of marketing, Dong Mingzhu is recognized as a marketing genius. The "1 billion bet" made Gree earn enough traffic and "cultivated Gree’s successor", and directly promoted his assistant to online celebrity. Dong Mingzhu people were also malicious, and even their own people were embarrassed. They often went to hot search and became Gree’s veritable marketing spokesperson by virtue of people’s appointment.

In terms of price wars, Gree has fought countless price wars in the course of decades of development, from offline store discounts to online live broadcasts, and Gree has repeatedly participated in industry price wars.

In addition to marketing and price factors, looking at the development process of air-conditioning industry, the iterative speed of air-conditioning technology update is slow, and it is basically difficult to open the gap.The real gap lies in the channel..

Any leading enterprise has a strong moat. The channel is the moat of Gree. In the development of more than 30 years, Gree has formed a solid sales channel system-Provincial regional sales companies, county levelAgent, terminal sales outlets.

Among them, Gree holds shares in provincial regional sales companies, and the provincial sales companies directly control county-level agents, and Gree and county-level agents do not settle accounts.

In addition, during the seasonal change in Xia Dong, Gree responded to fluctuations in production byProvide discounts for dealers and return funds for goods.In turn, it is deeply bound with dealers.

Under this channel model, Gree has formed a solid sales channel system in the whole country, which has become the main factor for Gree to sit firmly on the throne of air conditioning overlord for a long time.

02

Fist products are not hard.

However, judging from the development in recent years, Gree’s leading position is being shaken, and one of the main manifestations-fist products are not hard.

As a leader in China’s home appliance industry, Gree’s performance in the secondary market is remarkable. When the stock price is the highest, it is about 62 yuan per share.distribute bonusIn fact, it is a proper "cash cow", so that Dong Mingzhu once said to the outside world, "We have paid more than 100 billion dividends to the stock market, and paying dividends to shareholders every year is the most balanced return on investment."

Behind this is the performance support of fluctuating growth. In July 2019, Gree was selected into the Fortune Global 500 for the first time with a revenue of 198.153 billion yuan, ranking 414th, and its revenue increased by 0.02% year-on-year.net profitIt reached 24.697 billion yuan. Since then, GreecontinuouslyList the top 500 in the world, ranking 436th, 488th and 487th respectively.

In 2022, Gree’s revenue was 189 billion yuan, a year-on-year increase of 0.6%. "When the moon is full, it will lose money, and when the water is full, it will overflow." Gree’s development track seems to confirm this truth. In this year’s list of the world’s top 500 companies, Gree and the top 500 companies have a revenue difference of 35 billion yuan, which is a pity.

This is not without warning. Since December 2020, Gree’s share price has continued to fall, and it is currently about 33.14 yuan per share.The higher point has dropped by about 45%.The market value evaporated by nearly 200 billion yuan.

On the other hand, its performance is hardly satisfactory. Even in the past three years, Gree’s revenue has not increased significantly. (see the picture below)

Air conditioning is the lifeblood of Gree, accounting for 71.36% of its revenue in 2022. However, in terms of air conditioning, the most competitive product, Gree’s air conditioning revenue has not increased significantly in the past three years (see the figure below). as soon asmarket shareLook, in 2022, Gree’s home air conditionerThe market share has lost the first place in the market.The throne of.

These two years have followedCooling of air conditioning marketThe continuous negative growth of domestic air-conditioning market, coupled with the gradual weakening of air-conditioning season sales by live broadcast, has affected Gree’s overall performance, resulting in unsatisfactory performance.

However, it is worth noting that Midea and Haier continue to grow. As of December 15th, the market value of Midea was 353.5 billion yuan.The market value is 191 billion yuan, and the market value of Gree is over 186.4 billion yuan.Gree is in itAlready at the bottom 2..

Moreover, when Gree fell out of the world’s top 500, Midea and Haier remained among the top 500. Midea has been selected into the Forbes world’s top 500 for eight consecutive years and ranked 278th this year.

Obviously, this can’t be explained by the phrase "poor external environment". In order to promote Gree’s performance growth, Dong Mingzhu has made business adjustments to find a second growth curve.

0three

Gree attacked from all sides.

Knowing and doing are two different things.

Many years ago, Dong Mingzhu has been exploring diversified businesses, but so far, they have all performed poorly. At the two sessions this year, Dong Mingzhu said in the face of media questions, "I think (Gree)Has been transformed successfully, realizing the transformation from a single air conditioner to a full range of household appliances. "

The so-called "all-category household appliances" in Dong Mingzhu include household central air conditioners, household appliances, refrigerators, washing machines, water heaters, water dispensers and various intelligent products, covering all sub-sectors of household appliances.

In addition to the continuous expansion in the field of home appliances, Gree is also involved in many fields such as completely unrelated new energy and intelligent equipment, including cars, energy storage, mobile phones, prefabricated dishes and so on.

The reason why an enterprise is strong is not because of how extensive its products and businesses are, but because it can continuously improve its products and keep innovating. “One meter wide and one hundred meters deep."Is the wisdom of enterprise development.

In the diversified business, one of Gree’s well-known businesses is the acquisition of Yinlong New Energy. In that year, Dong Mingzhu joined Wanda Group in his own name.Five companies, regardless of the opposition, increased their capital by Yinlong New Energy and jointly invested 3 billion yuan.

In 2021, Gree won 47.93% of the voting rights of Yinlong New Energy by participating in the public auction of judicial auction, and Yinlong New Energy became a holding subsidiary of Gree. According to Gree’s 2022 performance report, Yinlong New Energy (now Gree Titanium) has lost more than 1.9 billion yuan and its asset-liability ratio has reached 99%.

In addition to this acquisition, the mobile phone business has also made Dong Mingzhu frequently out of the circle. In 2016, Dong Mingzhu boasted in a speech, "I am proud to say that my mobile phone is the first in the world, not the first in sales. At least I promise consumers that my quality is the first."

But the question is, is the quality of Gree mobile phone really the best in the world? Up to now, Gree mobile phones have launched a total of six models. No matter from which point of view, Gree mobile phones are hardly successful.

These are diversified businesses promoted by Gree. On the whole, Gree’s business is mainly divided into five sections, namelyAir conditioning,life electric、industrial product、intelligent equipmentandGreen energy. In addition, there are some innovative businesses with relatively low revenue, includingMedical health, prepared vegetables, semiconductorsWait.

Judging from the layout timeline, doing what the track fires can, to a certain extent, summarize the diversified business characteristics of Gree, which is doomed to be difficult to achieve success.

In 2020, Dong Mingzhu started live broadcasting with goods in Tik Tok, and over 10 live broadcasts were conducted that year, with a total of nearly 50 billion yuan of goods. With its own efforts, Dong Mingzhu achieved Gree’s sales performance in the last quarter.

This also made Dong Mingzhu see a new direction-live broadcast with goods, so Meng Yutong came to the stage. In September, 2021, Dong Mingzhu recruited Meng Yutong as a secretary, and made a strong platform for Meng Yutong, publicly expressing that he would train Meng Yutong as his successor. During this period, Meng Yutong frequently appeared in online live broadcast rooms.

However, it is worth noting that live delivery has indeed increased the proportion of online sales, but in this way, it has had an impact on Gree’s existing distribution channel system.

0four

Disadvantages of channels

During the "June 18th" promotion in 2020, Dong Mingzhu took the goods off the live broadcast, setting a new record that the single live broadcast sales exceeded 10 billion. Interestingly, however, two days later, Jinghai Internet, a provincial distributor alliance, reduced its holdings of Gree. In July of that year, Jinghai Internet reduced its holdings again.

This is the provincial regional sales company expressing its dissatisfaction with Gree. Dong Mingzhu’s first live broadcast performance was bleak, but in the later live broadcast, the performance was getting better and better, and the reason could not be separated from the help of dealers.

Dong Mingzhu launched offline dealer drainage in the live broadcast. Consumers placed orders through the exclusive QR code shared by dealers, and Gree headquarters directly delivered them, and thenBypass the provincial regional sales companies.. As a result, there was a scene of the counterattack of the provincial marketing department.

In fact, Gree’s sales channels have always had disadvantages. In the course of perennial operation, Gree has formed a community of interests with all links in the channels, but there are obvious problems in this deep binding relationship.

First of all, Gree should be the channel.Leave enough profit margin.Once the profit is reduced, all links in the distribution will lose the motivation to sell goods. Secondly, Gree does not have direct settlement with county-level agents, and there is no direct contact. Gree does not have much right to speak in the intermediate link between provincial sales companies and county-level agents.

In order to develop live broadcast with goods and increase the proportion of online sales in Dong Mingzhu, it is necessary to go beyond the level of provincial sales companies. Moreover, under the background of the great cooling of the air-conditioning market, Gree’s channel system is even more bloated.

There has never been a smooth reform. If Dong Mingzhu wants to move the channel system, it will naturally encounter a lot of resistance. So far, it is still hard to say success. However, the transformation of Gree’s old rival Midea has achieved results.

In 2017, Midea changed its sales company into an operation center. As a result, it changed from earning the difference to earning the service fee, and finally the beauty was formed.twoLevel sales system-factories and distributors.

This change not only reduces the intermediate links, further reduces the cost, but also strengthens the brand’s control over the terminal. Whether it is a price war or a promotion of new products, Midea is more handy.

In 2019,Midea overtook Gree in market share.Since then, the air-conditioning market has been easy to attack and defend, and Gree’s hegemony has changed hands.

according toAccording to the 2022 performance report, according to the data of Aowei Cloud, Midea’s products are online and offline in China in six categories, including household air conditioners, desktop microwave ovens, electric heaters, induction cookers and electric kettles.Market share ranks first in the industry..

Among them, the offline market share of household air conditioners is 33.7%, and the online market share is 33.6%.Ranked first in the industry..

0five

Dong Mingzhu can’t solve this problem.

While reforming the channel system, Gree has been promoting the development of diversified businesses in the past decade, changing the single air-conditioning business structure into an air-conditioning business system driven by multi-core businesses.

However, many business lines that have been tried to develop are average. In 2022, Gree air-conditioning business revenue was 134.859 billion yuan, accounting for 71.36% of the total revenue. Compared with 70.11% in 2021, the proportion of air-conditioning business has not decreased, but has increased by 1.25%.

Looking at the timeline, diversified business attempts, although not ineffective, have indeed declined in the proportion of air-conditioning business, butIt still accounts for more than 70% of total revenue.For a behemoth like Gree, it is hard to say that it is a success. (see the picture below)

At the same time, rivals such as Midea, Haier and Oaks are actively transforming. In addition to the changes in channels, Midea is relatively more successful in business, and has formed a business system focusing on HVAC and consumer appliances, andThere is a small gap between the two businesses in revenue.The overall safety margin is high. (see the picture below)

In 2022, Midea achieved a total revenue of 345.7 billion yuan, a year-on-year increase of 0.68%, which has exceeded Gree by hundreds of billions of yuan.

In 2021, after Meng Yutong joined Gree in a high profile, Dong Mingzhu praised Meng Yutong in the early stage, saying that Meng Yutong "is a person who will not be tempted by external things" and "hopes to spend five years (so that she can) in a very high position", and even went so far as to cultivate a successor.

Now the ending is clear. Meng Yutong left after less than two years in Gree, and managed the "Pearl Feather Boy Selection" (changed to "Gree Pearl Selection")Tik Tok account successfully sucked nearly 3 million powder.. However, it should be noted that live broadcast with goods is difficult to become the fundamental path for Gree to solve problems, and in terms of brands,live-streamingBring goodsIt is also a "double-edged sword".

This year is the first year out of the epidemic. Although the epidemic has ended, the economic development is still under great pressure. The development of domestic investment, consumption and export is less than expected, and the pessimism in the real estate market still exists. Affected by the development of the real estate industry, the air-conditioning industry has also been affected.

At the same time, live e-commerce and interest e-commerce have developed rapidly, the pattern of white electricity market has been rapidly reshaped, and online direct sales have surged. Gree’s distribution system is losing its advantages in the offline era, and it is even more powerless to cope with market changes.

Dong Mingzhu was born in 1954, and now he is 69 years old. Although Dong Mingzhu has repeatedly stressed that "I think my mind is young, like 25 years old", time and tide wait for no man. Facing the ever-changing technological changes, market environment and young consumers’ demands, I’m afraid Dong Mingzhu can’t untie the knot that Gree has unscrewed.

0six

tag

In 2013, on the CCTV stage, faced with the proposal that Lei Jun’s millet turnover could surpass Gree in the next five years, he wanted to bet one yuan. Dong Mingzhu boldly said that he would "bet one billion".

This is a confrontation between the traditional "one brother in manufacturing" and the new economic enterprises. Five years later, standing at the time of 2018, Xiaomi lost Gree. At that time, Gree’s performance was still growing, and Dong Mingzhu also had enough confidence to fight Xiaomi.

However, shortly thereafter, Lei Jun talked about the second gambling contract, while Dong Mingzhu changed his old car-scrapping, symbolically responding "He is willing to renew, of course I can". The reason is self-evident. Dong Mingzhu knows better than the outside world that Gree has reached the top of the mountain on the ramp of air conditioning.

Over the top of the mountain, it is downhill..

After leaving his post, Meng Yutong, the former secretary, talked about topics such as work intensity, working hours and salary on social platforms.

Dong Mingzhu repeatedly responded to Meng Yutong’s departure on different occasions. On November 6, in an interview with Caijing Langyan, he said frankly, "It is impossible to advertise on the platform of Gree and then go outside. This is definitely illegal."

According to the video shared by Tik Tok user "Jeanette Mud Duck", Dong Mingzhu once again mentioned Meng Yutong in his induction speech, saying that he only wanted to use Gree platform as his own online celebrity, which had a bad influence in the company. And said that just thinking about making more money is no different from walking dead.

The grey line of grass snake is a thousand miles long. By comparing Dong Mingzhu’s attitude towards employees and the concept of employing people, it is not difficult to understand Gree’s present situation.

In the face of the accelerated new era of artificial intelligence, the younger generation with more diversified needs, and the changes in online direct sales channels, I am afraid that Gree can win the next battle through the cycle.It will take time to test..

References:

1. Dong Mingzhu responded to Gree’s "failure" this year for the first time: better than the world’s top 500 mines. First Finance.

2. Don’t be too hard on Meng Yutong.

3. Dong Mingzhu’s many remarks against employees’ job-hopping were hotly discussed by netizens. Securities Times.

4. Dong Mingzhu refuses to accept: the Schrodinger ending of Gree’s diversification. What Wall Street has seen.

5. Dong Mingzhu said that Gree’s mobile phone quality is the first in the world, and its daily sales volume is expected to reach 100,000 units. Interface news.

6. There is a Wang Ziru between Dong Yuhui and Meng Yutong.

710 million gambling. Baidu Encyclopedia.

On November 6, 8, Caijing Langyan.

9. Gree Dong Mingzhu can’t let go of Meng Yutong.

10. Dong Mingzhu: Create your own marketing model and "revolutionize" yourself. Xinhua Daily Telegraph.

11. Gree Electric Annual Performance Report for 2012-2022.

12. Midea Group’s annual performance report for 2019-2022.

13. Haier Zhijia’s 2019-2022 annual performance report.

Country Garden’s response came.

On June 5th, in response to the news that its Country Garden Venture Capital may sell the equity of Changxin Storage, a memory chip manufacturer, thus raising 2 billion yuan, Country Garden responded to a reporter from China, a brokerage firm, saying that the company is actively considering various strategies aimed at optimizing the asset-liability structure, including carefully evaluating the asset portfolio and exploring potential asset disposal opportunities.

Country Garden is still in difficulties. Due to the failure to publish the 2023 annual report on schedule, Country Garden has suspended trading since April this year. At the same time, Country Garden is also facing a debt liquidation hearing. At present, the Hong Kong High Court has ordered that the petition hearing be postponed until June 11.

Respond to the sale of Changxin Storage Equity.

Country Garden, which is in trouble, heard the news of disposing of assets.

Some foreign media reported that Country Garden Venture Capital, a subsidiary of Country Garden, is seeking to sell its shares in Changxin Storage Technology Co., Ltd. (referred to as "Changxin Storage"), raising about 2 billion yuan. However, the sale time is still under negotiation, and the final result is inconclusive.

According to official website, Changxin Storage is an integrated memory manufacturing company, focusing on the design, research and development, production and sales of dynamic random access memory chips (DRAM). It is a competitor of Micron Technology and Samsung Electronics. Changxin Storage was founded in 2016. Changxin Storage is headquartered in Hefei, Anhui, and has several R&D centers and branches at home and abroad.

In response to the above news, Country Garden insiders told China, a brokerage firm, that the company is committed to actively exploring various strategies to optimize the asset-liability structure, including prudent assessment of the asset portfolio and potential asset disposal opportunities.

"If there is any substantial progress or specific decision, we will disclose it to the market in a timely manner in accordance with relevant regulations." The above insiders said.

According to Tianyancha information, Country Garden holds 1.6805% of the shares of Changxin Technology Group Co., Ltd. (hereinafter referred to as "Changxin Technology") through the equity investment partnership (limited partnership) of No.5 Huibi, Nanhai District, Foshan City under Country Garden Venture Capital, and the latter holds 100% of the shares of Changxin Storage.

In March this year, the listed company Zhaoyi Innovation (603986.SH) announced that it planned to make a strategic capital increase of 1.5 billion yuan for Changxin Technology. After the capital increase is completed, Zhaoyi Innovation will hold about 1.88% of the equity of Changxin Technology. Before this capital increase, Zhaoyi Innovation held about 0.95% equity of Changxin Technology, which also indicated that the valuation of Changxin Technology may increase from the previous 139.982 billion yuan to 161.29 billion yuan, and Country Garden held more than 2 billion yuan.

Country Garden seeks to save itself from difficulties.

In fact, due to its predicament, it is not surprising that Country Garden sold its equity to cash in funds to save itself.

On June 5th, Country Garden announced that in May this year, the contracted sales attributable to shareholders’ equity of the Company reached 4.29 billion yuan. The contracted sales floor area attributable to shareholders’ equity of the Company is 440,000 square meters.

In the first five months of this year, Country Garden realized the contracted sales attributable to shareholders’ equity of the Company of 21.65 billion yuan, down 80.8% from 112.76 billion yuan in the same period of last year; The contracted sales floor area attributable to shareholders’ equity of the Company was 2.251 million square meters, down 84.39% from 14.42 million square meters in the same period of last year.

On May 13th this year, at the monthly management meeting of Country Garden, Yang Huiyan, chairman of the Board of Directors of Country Garden, said that although the company was experiencing market tests, its balance sheet remained relatively healthy. She revealed that the Group is actively optimizing its asset structure and reducing financial risks to ensure that it can quickly seize opportunities when the market recovers.

Yang Huiyan also said that the policy is gradually improving. As long as we persist in the trough, the real estate industry will surely usher in spring.

Country Garden announced on the Hong Kong Stock Exchange in March this year that it is expected that it will take longer to complete the preparation of the consolidated financial statements for 2023, and it will not be able to publish the annual results for 2023 on schedule. In view of this, Country Garden has been suspended since the beginning of April this year.

Country Garden will also face a liquidation hearing. The petitioner, Ever Credit Limited (Jiantao Group), filed a liquidation petition with the High Court of Hong Kong in February this year due to the unpaid term loan and emergency interest of about HK$ 1.6 billion, and the first hearing was held on May 17.

In May this year, after the two parties went to court, Country Garden applied for an adjournment to prepare more evidence. The two sides subsequently agreed to postpone the case until June 11th.

Editor: Tactical constancy

Proofreading: Li Lingfeng

　　CCTV News:With the improvement of living standards, health foods claiming to regulate human functions are increasingly favored by people, especially elderly consumers. However, after eating the "health food" bought back, Mr. Li from Chengde, Hebei Province always feels flustered and unwell. What’s the matter?

　　Mr. Li is over 60 years old and has been suffering from diabetes for more than 10 years. According to Mr. Li, when chatting with friends, someone introduced a health food called "Renhe Yibao", which has hypoglycemic function and is very suitable for diabetics.

　　After returning home, Mr. Li immediately went online to inquire and really found this online shop selling Renhe Pancreatic Treasure on an e-commerce platform.

　　However, after eating for a while, Mr. Li felt obviously unwell.

　　It is claimed that the main ingredients include nearly 20 kinds of Chinese herbal medicines such as American ginseng, Cordyceps sinensis and Ganoderma lucidum, and the health food labeled "pure Chinese medicine, green and healthy" has an abnormal reaction after eating it. Mr. Li felt that something was wrong with the Renhe Pancreatic Treasure he bought, so he came to Chengde Food and Drug Administration for consultation.

　　Professionals told reporters that phenformin is a chemical that was used to treat diabetes in the early days. However, medical practice has found that phenformin can cause lactic acidosis during its use, which can even lead to death. Therefore, as early as 2012, when the former State Food and Drug Administration issued the List of Substances that May Be Illegally Added in Health Foods, it listed metformin hydrochloride and phenformin hydrochloride among them. In November 2016, it was clearly pointed out that phenformin can cause lactic acidosis after evaluation, with high incidence, limited clinical value and greater use risk than benefit, so it was decided to stop the production, sales and use of phenformin bulk drug and its preparations in China.

　　"It’s the first time I found Eddie Peng Yuyan so white", "No contrast, no harm", "Eddie Peng Yuyan is already famous for being dark, and it’s so white to be with Jason Wu". Netizens have left messages in Weibo.

　　Yesterday, Eddie Peng Yuyan drove for several hours, and Jason Wu, who was visiting the "Wolf Warriors 2" crew for filming, Wu Jingfa Weibo said that she was moved to tears and distributed a photo of the two on the set. I didn’t expect to stir up a thousand waves at once — — All netizens were shocked by Jason Wu’s tanned skin color. Originally, Eddie Peng Yuyan’s skin color was already dark. In front of Jason Wu, he felt like a white and tender little student. Many netizens teased Jason Wu, "Are you sure you are not crying because you are jealous of Eddie Peng Yuyan’s whiteness?" Iola also sent Weibo’s skin color to mend Jason Wu — — Every white bread will eventually become carbon total.

　　Eddie Peng Yuyan’s brothers and sisters, who are fruit lovers, are very loving.

　　Jason Wu and Eddie Peng Yuyan are very close in private, and they are called "other disciples". In the photo of Eddie Peng Yuyan’s visiting class, the two are very close. Eddie Peng Yuyan also specially brought four boxes of fruit, which was quite thoughtful, but was teased by netizens that "I used to borrow eggs to express my love, but now I have changed my fruit". Jason Wu was greatly moved and sent Weibo to say, "My younger brother came back and forth for eight hours to see me, and my older brother was about to cry!" It can also be seen from the photos that after the filming of Wolf Warriors 2, Jason Wu lost a lot of weight, and her skin color became black for several times, which is simply the "cutest skin color difference" with Eddie Peng Yuyan. However, there are also many netizens who feel distressed about Jason Wu, asking how many layers of skin have been sunburned.

　　The feelings of a good CP are "rolled out"

　　Some netizens are curious. Jason Wu and Eddie Peng Yuyan, two good gay friends, originally seemed to have nothing to do with each other. Why did they suddenly "hook up" together? It turned out that the two became attached to each other because of the play, and they once played other disciples. This title and feelings continued into reality. Looking through their Weibo, we can see that their interaction history is a history of "showing love". Jason Wu not only revealed that they often go out to see movies together, but also implied that their feelings were "rolled out" and they were quite loving.

Zhangdali Education Bo Huang


Wang Yi


Li Qinqin plays Bo Huang’s mother.

　　The movie "Fried Rice with Eggs" is being shot in Beijing. Besides Bo Huang, Wang Yi and Guo Jin, stars such as Li Jiacun, Zhang Dali and Li Qinqin, who are familiar to the audience, can often be seen on the set. Bo Huang plays David in first hero this time. Although the theme is comedy, it is very different from his previous role-building. This time, his image is more diversified and closer to the joys and sorrows of ordinary people. Bo Huang was accompanied by a typical combination of handsome men and beautiful women. Miss Asia Guo Jin and Wang Yi, who were deeply rooted in the hearts of the people because of the shaping of Liao Sanmin, played Bo Huang’s lover and friend respectively. At the same time, these three people also had an emotional entanglement for 30 years.

　　The role of "Restaurant Manager" in the film Fried Rice with Eggs is played by Zhang Dali, a famous crosstalk performer. Zhang Dali has appeared in more than 20 movies and TV series, including Mobile Phone and Kara is a Dog, which is an old story. As soon as he changed into his costume, he stopped there without acting, and the play came out, which made Huang Bo, who was playing opposite him, shout that it was very enjoyable for them to play together.

　　Li Qinqin, who plays David’s mother, has appeared in many films. She was once widely known for her role as a ruthless Mrs. Niu in Clouds in Beijing. The forbearance and kindness of "David’s mother" in Fried Rice with Eggs is in great contrast with her previous image of wealth and arrogance on the screen, but Li Qinqin is handy for this challenging role.

Dongfeng Warrior officially announced the pre-sale price of 917 Jiaolong Armor and its enhanced version of Jiaolong Armor Max, which were 768,000 yuan and 868,000 yuan respectively, 130,300 yuan higher than that of ordinary extended-range models. The new car uses a large number of aviation-grade carbon fiber materials, which makes the carbon fiber coverage rate of the whole car reach 22.3%, and the body size has also increased. The model is painted in desert storm yellow, and the silver roof contrasts, showing a more domineering shape than the tank 800.

The appearance of 917 Xiaolong armor has been significantly upgraded, including replacing it with a straight waterfall-type middle net, increasing the air intake area, adding two raised ridges to the machine cover, and the front and rear wheel covers are made of carbon fiber and equipped with round cake-type closed wheels. The car side retains the traditional door handle design, and adds side boxes and storage racks, and the roof is equipped with an expansion platform. The tail design includes split taillights and full-size AT spare wheel frame.

In terms of interior, 917 Xiaolong Armor is equipped with a 12.3-inch suspended LCD instrument, a 15.6-inch suspended touch control panel and a 12.3-inch passenger entertainment screen, equipped with four multi-function steering wheels, streaming rearview mirrors, leather stitching seats, physical function buttons and traditional air conditioning outlets. The central armrest box, door panel and center console are decorated with a large number of carbon fiber cover plates, highlighting the identity of its high-performance car.

In terms of power system, the maximum power of 917 Jiaolong armor range extender reaches 145kW, the total motor power is 600kW, and the peak torque is as high as 1050 N m. Matching the Contemporary Amperex Technology Co., Limited ternary lithium battery pack of 65.8kWh, the CLTC has a pure battery life of 200km and a comprehensive battery life of 1026km. The new car also comes standard with a T-MAX professional electric winch, which can provide a pulling force of up to 12,500 pounds and enhance the off-road capability.

　　[Pacific Automobile] On September 28, the EZ-6 officially started pre-sale. The new car launched a total of 7 configuration models, with a pre-sale price range of 16-200,000 yuan. As the first model jointly developed with Changan EPA platform, the EZ-6 is based on the Changan EPA platform. It is positioned as a medium-sized car and provides extended range and pure electric options. The pure electric version has a maximum range of 600km, while the extended version has a comprehensive range of over 1300km. In addition, (|) will be officially launched on October 26, and it is expected to be delivered within 9-11 weeks after locking the order.

　　At the same time as the pre-sale of the new car, a wealth of reservation benefits is also launched, and the first 10,000 users can enjoy 3 repurchase benefits:

　　1. Order the Zhiya version model with a limited-time upgrade worth 15,000 yuan, including: 14 high-performance speakers, adaptive suspended electric tail, 50-inch high definition AR-HUD, Michelin e · Lingyue tires;

　　2. Order the Zhizun version model to upgrade the main and auxiliary zero-gravity seats worth 10,000 yuan for a limited time, with 120-degree cloud suspension adjustment and 8 massage modes;

　　3. Pre-sale plus gifts: unlimited traffic of the car and machine, and you can also get a 1:18 smart audio car model and a panoramic canopy.

pure electric version

Extended Range Edition

　　In terms of appearance, the Mazda EZ-6 continues the Mazda family’s Soul design concept. The iconic front grille shape is highly recognizable. Among them, the pure electric model uses a closed front grille, while the extended range model uses an open front grille. From the visual effect, the difference is not obvious. On both sides are slender and sharp headlight groups, which adopt a split structure, and the main light source is hidden under the daytime running lights. In addition, the light strip around the front grille, together with the light sources on both sides that look like feathers, together form an LED light group called Wings of Light, and the Mazda LOGO in the middle also has a luminous function, further highlighting the identity of the new energy vehicle.

　　On the side of the body, the new car adopts the coupe style, equipped with hidden door handles and borderless doors, and comes standard with 19-inch wheels, with a full and smooth waist line, simple and vivid curved surface, forming a new visual sensory enjoyment. However, due to the addition of batteries, the height of the Mazda EZ-6 body and the visual heaviness of the side of the car have increased.

　　The rear of the car adopts the current electric vehicle’s popular through-flow grille headlights, while the through-type taillights add four round gun downlights on both sides to fully reflect Mazda’s characteristics. The taillights complement the built-in deformable electric tail, presenting a simple and beautiful tail design.

　　In terms of body size, the length, width and height of the Mazda EZ-6 are 4921/1890/1485mm and 2895mm respectively, which is equivalent to the Seal 07 DM-i as a whole. In terms of exterior color scheme, the Mazda EZ-6 offers a total of 8 paint options, including streamer gold, moon gray, crystal soul red, platinum steel gray, polar gray, crystal diamond blue, pearl white and polar night black.

　　In terms of interior design, the Mazda EZ-6 adopts a relatively simple design concept, which is quite different from other fuel-powered models in the family. It is equipped with a 14.6-inch suspended hollow screen, a 10.1-inch full LCD instrument, and a 50-inch AR-HUD head-up display. It is also equipped with a double-spoke flat-bottomed and white gear shift, providing a strong overall technological atmosphere.

　　In addition, the interior of the new car is also wrapped in a lot of leather, and even the high-end models are equipped with NAPPA leather and suede high-end fabrics, with exquisite matte chrome-plated trims, which enhances the sense of luxury in the car. In terms of configuration, the car is equipped with a 14-speaker Sony sound system, 50W mobile phone wireless charging, 64-color ambient lights, front zero-gravity seats, heating, and the cabin also supports 13 scene mode switching, panoramic canopy, and trend.

　　In terms of smart cockpit, Mazda EZ-6 is equipped with the third-generation Snapdragon digital cockpit (8155 chip), which integrates the control of air conditioning, seats, entertainment and other functions, supports application store, analog sound wave, 3D holographic face non-sensory recognition login, four-region automatic speech recognition control, full scene visibility can be said, mobile APP remote control and CarPlay/HUAWEI HiCar mobile phone interconnection and other functions.

　　In terms of smart driving, Mazda EZ-6 is equipped with L2.5 smart parking assistance system, equipped with 5 megapixel high definition cameras, 5 millimeter wave radars, 12 ultrasonic radars and other smart driving hardware, providing such as automatic following, lane centering, smart offset, lever lane change, intelligent speed limit and other driving assistance. At the same time, it has APA in-car parking assistance, RPA remote control parking assistance, RSIO remote control entry and exit assistance, RMA remote intelligent parking, RADS tracking and reversing assistance 5 major functions, which can identify more than 150 different types of parking spaces (support vertical, horizontal, oblique, no parking line parking spaces).

　　In terms of power, Mazda EZ-6 is based on the Changan EPA platform, providing range extension and pure electric options. Among them, the extended version is equipped with a 1.5-liter four-cylinder range extender, 70 kW, driving 160 kW, and the feed fuel consumption is as low as 5.3/100 km. In terms of battery life, the battery pack with a capacity of 18.99 kWh and 28.4 kWh corresponds to the CLTC pure electric cruising range of 130 kilometers and 200 kilometers, and the comprehensive cruising range is 1300 kilometers.

　　The pure electric version of the model adopts a single-motor rear-drive layout, with a maximum drive motor of 190 kW and a peak torque of 320 Nm, both of which are 170km/h. In terms of battery life, battery packs with a capacity of 56.1 kWh and 68.8 kWh are available, and the corresponding CLTC pure electric cruising range is 480 kilometers and 600 kilometers respectively. In addition, the new car’s Weiji battery has 3C ultra-fast charging cells and CTP integration technology, which can complete 30% to 80% power replenishment in 15 minutes.

　　In terms of chassis, the Mazda EZ-6 adopts the form of a front-rear H-arm multi-link independent suspension, and adopts a 50:50 front and rear axle balanced counterweight structure, which can better control the vehicle’s dynamics and attitude, and provide clearer and more accurate road feeling feedback. At the same time, by increasing the steering force and damping in the central area, the driver’s sense of precise control of the vehicle is improved

BYD SEAL 07 DM-i official price range is: 13.98-19 5,800 yuan

FAW Toyota bZ3 official price range: 16.98-19 9,800 yuan

　　From the current market situation, Mazda EZ-6 Extended Range Edition models will compete with BYD Seal 07 DM-i, Lynk & Co 07 EM-P, and Toyota models in the future; while its pure electric models will face Toyota bZ3, 7 VIZZION, Geely Galaxy E8 and other models, currently in a relatively competitive market segment.

　　In comparison, Mazda, as an internationally renowned automobile brand, has a good brand appeal and a broad mass base. Coupled with its unique design and profound experience in control and adjustment, it has certain advantages in the face of Chinese brand models of the same level. And built on the Changan EPA platform, it provides a combination of extended range and pure electric dual power, which further broadens the market audience of Mazda EZ-6, and has been greatly improved in terms of intelligence, which makes it have a certain differentiation advantage in the face of mainstream joint venture brand models.

　　With the arrival of Mazda EZ-6, it will fill the market gap of Changan Mazda in the field of new energy, and further enhance its competitiveness in the medium-sized car market. It is expected to become one of Changan Mazda’s important pillar products in the field of new energy, and lay a good foundation for the subsequent launch of more new energy models to further promote its development in the field of new energy. Of course, how is the specific performance, we also look forward to its official price. (Text: Pacific Automobile, Wu Qixing)

In [Easy Car Foshan Local Auto Market Discount Promotion Channel], we have sorted out the ongoing
Promotions. As a much-talked-about model, the Lexus RX plug-in hybrid is currently offering amazing discounts. The highest discount can even reach 30,000. The minimum starting price is only 519,000. You can get a larger discount by clicking the "Inquire" button in the quote form. If you are looking for a practical and affordable model, you may wish to find out about the Lexus RX plug-in hybrid.

Let’s take a look at the appearance of the Lexus RX plug-in hybrid first. The front face of the Lexus RX plug-in hybrid looks very delicate and simple. With the sharp headlights, it is full of atmosphere. The car is equipped with LED daytime running lights, front fog lights, headlight height adjustment, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4890MM*1920MM*1695MM, the car adopts simple and fashionable lines, the side looks very sporty, with large-sized thick-walled tires, the shape is quite eye-catching. Looking back, the rear and front of the car echo each other, the taillight style is sharp, and the overall look is very individual.

Sitting in the car, the interior design is relatively cold and elegant. The steering wheel design of the car is very fashionable and generous, and it is made of genuine leather, which gives a good grip. From the central control point of view, the car is equipped with a dignified touch LCD central control screen, which makes the interior style impressive and looks fashionable and sporty. The interior feels good. Let’s take a look at the dashboard and seats. The car is equipped with a young and personalized dashboard, which shows an excellent display effect. The car adopts leather seats, and the seats are wide and thick, which are basically enough for daily use.

Financial Investment Network News (Reporter, Liu Min)Recently, Autonavi Maps announced its lane-level navigation services based on Beidou satellite navigation system, deep learning model, inertial navigation, ubiquitous signal and other cutting-edge technologies, which have now supported more than 99% of urban and township roads in China.

This means that from now on, users can enjoy this high-tech intensive and immersive new generation of navigation products when driving, whether in cities or towns, whether on expressways or ordinary road sections. And this is the largest lane-level navigation service in the world so far.

As an information service with a long history, navigation products have been in the market for more than 20 years. After many iterations of technology and product models, they have become an indispensable part of people’s lives. As a leading provider of digital map content, navigation and location-based service solutions, Autonavi Maps has been committed to applying various technological innovations, especially domestic and self-developed high-tech, to civilian transportation for many years to provide a better travel experience. Lane-level navigation is a typical case, and it is even in a leading position globally. For example, since 2020, the Autonavi map has been based on the Beidou satellite navigation system, combined with the correction information of the reference station, and after integration and calculation, it has realized the lane-level positioning of some cities and roads, achieving the first landing of this technology on the smartphone side, becoming a typical application of Beidou, a domestic high-tech in the field of civilian travel.

Nowadays, the Autonavi map further realizes lane-level traffic incident warnings and prompts, including abnormal road occupation, sudden braking or slow driving of the front car, and incoming cars at the entrance, etc., so that users can understand the safety hazard information of the lane level as soon as possible.

There is also a deep application of today’s most popular artificial intelligence technology – Autonavi’s self-developed deep learning model, which can realize 3D automated modeling of the whole road network integration, and realize the fully automated three-dimensional mapping of building roads, natural environments, urban landmarks and other elements in the Autonavi map in a batch and large-scale manner unprecedented in the industry; while AI dynamic vision technology based on massive data calculation training and driver-oriented human factors engineering can dynamically adjust the navigation screen closer to the driving perspective according to the current location and road shape, and build a digital world that combines virtual and real, allowing users to quickly correspond what they actually see with the navigation screen during the navigation process, and harvest what they see is what they get "seconds Understand "experience.

Now that lane-level navigation has basically completed the national road coverage, AutoNavi has achieved the achievement of applying AI automated modeling technology to build the largest digital map globally.

In addition, Autonavi’s lane-level navigation also contains a series of technologies to optimize the navigation experience: inertial navigation, which integrates multi-metadata data such as accelerometers, gyroscopes, and magnetometers to build algorithms, helps users ensure the coherence of navigation even in the case of satellite signal occlusion; and ubiquitous signal technology, which can simultaneously process signals from cellular networks, Wi-Fi hotspots, and even surrounding environmental features, transforming them into additional positioning clues to achieve positioning continuity in the process of high-speed navigation; there is also over-the-horizon technology, which can automatically handle road and building occlusion relationships, perform perspective rendering in real time, and refine the navigation experience as much as possible from a detailed and user-friendly perspective.

At present, Autonavi lane-level navigation supports most mainstream mobile phones. Just upgrade the Autonavi Map APP to the latest version to experience the service during driving navigation without additional settings.

In the future, Autonavi Maps will also continue to improve in the field of high-end technology and apply it to the mobility services that everyone needs in daily life – connecting to the real world, creating more technology products such as lane-level navigation, and making a living map.

"There are more soldiers than benefits" —— Sun Tzu’s Art of War and Marching.

"Many soldiers are not beneficial" can be regarded as the strategic thinking of "elite soldiers" first put forward by ancient China military strategists. "Since then, it has been regarded as a standard by politicians and military strategists in past dynasties, such as" killing soldiers "in Sun Bin’s Art of War and" under the orders of soldiers "in Wei Liaozi, all of which are the continuation of this thinking, and the journey of many soldiers will win" has gradually changed into "elite soldiers"

The so-called elite soldiers mean the elite combat forces that are flexible and have strong comprehensive combat capability and can defeat the enemy in a complex environment. In the rapidly changing market competition environment, a well-trained elite troops can achieve the role of "four or two".

"Governing an enterprise is like governing a country in ancient times". Today, this strategic thinking is still a scientific management concept. For brand building, the lack of employees is not enough, and more employees can’t afford to raise them, and the benefits are not high. If the tail is too big, it will become an old disease, and even the brand will be dragged down.

Therefore, if modern enterprises want to achieve their strategic goals, they can’t do without lean talents, and they should recruit and cultivate a team of talents who are United and can win the war. If you talk about goals without talents, you will never land.

In the automobile circle, I think that the krypton, which constantly refreshes the speed of krypton, is the best case of practicing the "elite soldier strategy", strengthening the army under Ma Zhuang and making the brand powerful.

"Seeing him rise from Zhulou, seeing him entertain guests, and seeing his building collapse."

Earlier, some media predicted that the evolution of the new energy market would change in three stages. After the "price war" in the first stage from March to June this year, the market share will accelerate to the head-independent and new energy brands in the second stage, and the market share of second-and third-tier brands may face a long-term downward trend; In the third stage, some second-line and third-line brands are gradually eliminated, leaving the China market, and the weak new forces may face acquisition and integration.

It can be said that the current new energy automobile industry has entered the knockout stage in the second half, and the competitive advantage of enterprises has shifted from quantity scale to quality and efficiency, playing the system and fighting for the elite. Those brands that burn money through financing to maintain their operations and cannot make profits through sales, thus truly entering a virtuous circle, are doomed to be eliminated. For an entrepreneurial organization like Krypton, it is even more necessary to attack the city with a strong soldier; From the development stage, with the development of the organization to a certain scale, although the professional division of labor is becoming more and more detailed, it will inevitably bring about problems such as cross-organizational coordination efficiency and timely response of background resources. Therefore, the elite strategy is the most suitable talent management strategy.

Any strategy should also find the most suitable variant of the brand on the basis of the underlying logic. How is the krypton version of the elite strategy built? I think it can be seen from three dimensions: elite consciousness, elite organization and elite development.

Elite consciousness: entrepreneur’s mentality

The so-called elite consciousness is to achieve the ultimate in limited resources, achieve the mission, and stimulate the "sense of mission" of employees. Under the traction, the positive attitude of employees, the self-driving force of selfless work and the work energy released from it are "the most exciting force in work" and the strongest core force in enterprise development.

For example, Weichai’s corporate culture propaganda, Huawei Ren Zhengfei’s speech study, and even many enterprise employees’ military training or regular outdoor expansion are all in essence.

What is the mission of krypton? Krypton’s mission is to create the ultimate experience of travel life. "Co-creation" represents work attitude, "ultimate experience" represents the ultimate pursuit centered on user needs, and "travel life" represents the beautiful expectation for future travel. Extreme krypton integrates the sense of mission into management scenarios and business scenarios, and drives employee value creation through mission.

An Conghui, CEO of Extreme Krypton, said: "Most of our colleagues joined Extreme Krypton with an entrepreneurial attitude rather than an employment attitude, and they all came to Extreme Krypton with the ambition of creating a travel life with the ultimate experience, which is also the most advocated and encouraged entrepreneurial mentality." This entrepreneurial mentality is the core value embodiment of an organization.

Elite Organization: Interlocking and Closed Loop

The so-called integration of knowledge and practice, the creation of lean organization is the effective integration and cooperation of internal systems, which belongs to the organic construction of organizational life.

In my opinion, Krypton is a template that can be studied.

In the main business process, Krypton aims to solve problems for users and realize user value as the core.

Horizontally, Krypton has realized the end-to-end process connection, and at the same time, based on key business activities and key control points, it has penetrated the cross-business system process, established the process interlocking mechanism, shared the same KPI index, given the common target responsibility, promoted the integration of R&D, production, supply, marketing and service systems, established a super-joint integrated combat force, and improved the operational synergy efficiency by organizing the "big closed loop" of the process.

Vertically, in order to ensure that the strategy can be effectively undertaken at the organizational and individual levels, the organization structure and post functions are effectively designed according to the principle of "tightening functions, strengthening business, eliminating overlap, streamlining and being efficient". On the one hand, the functions of different process segments are collected and eliminated, the administrative level is reduced, and business overlap and overlap are avoided; On the other hand, we should break the departmental boundaries of "specialization", give full play to the aggregation effect of platformization and intensification through the integration and sharing of specialized resources and the precipitation of capabilities, and realize more efficient communication and faster decision-making.

However, in line with the specialization, the modularity and miniaturization of the organization are becoming more and more prominent, and the organization is developing in a multi-functional and flexible direction. Therefore, in order to meet the needs of rapid changes in business and market, Krypton has established a "small but refined" "liquid organization"-"X-team" driven by strategic targets or tasks, and concentrated superior resources to penetrate key businesses and fields.

In the liquid organization, each organization is modular and flexible just like a Rubik’s cube. In the process of continuous transformation and combination of organizations, different talents, technologies, knowledge and experiences are "mixed", "flowed" and updated. Through this modular grouping, magic combination and task-based combination, combat energy is released, which stimulates employees’ self-drive and creativity and strengthens the agile collaboration across organizations.

Development of elite soldiers: high quality talents

It was once said in "Under the Order of the Soldiers" that those who are good at using soldiers in ancient times can kill half of the soldiers, followed by thirteen and eleven. However, elite soldiers do not blindly cut down their troops and reduce their functions, but strengthen their main combat forces and seek improvement in quality, not expansion in quantity. In order to improve the quality of talents, Krypton adopts refined management strategy, strictly enters and exits, controls the growth of manpower, revitalizes redundant manpower, and maximizes the value and efficiency of personnel.

To build an elite army, selecting people is the key. If there are no requirements and standards for selecting "elite", it will often bring about a decline in the quality of talents. It is said that there is a "123" principle in the selection of candidates: "1" refers to "the person in charge of business is the first person responsible for recruitment", emphasizing that the recruitment of candidates is not authorized, and business leaders should personally participate in the interview; "2" stands for "two not less than": the standard of new personnel’s ability (values) is not less than the existing team’s TOP30% level; The potential of new personnel shall not be lower than the TOP30% level of the existing team; "3" refers to "three persistences": persisting in selecting talents from excellent to better, and persisting in forward-looking talents for long-term management and team echelon construction; Persist in paying attention to the quality of talents and select them pragmatically.

The answer can be found from the absorption of extremely talented people. Guan Haitao, the former glory CMO, took the post of extremely talented CMO; Chen Qi, the former head of Huawei’s intelligent driving department, became the vice president of intelligent driving; Jiang Jun, the former head of the core team of Huawei’s autopilot product line, became the vice president of Extreme Krypton Intelligent Technology, responsible for the business related to the intelligent cockpit …

There is also a talent value formula of "1+1 > 4". "1" represents an individual, and everyone is a combat unit, which can fight independently. However, the value generated by the combination and cooperation of different people is not a simple superposition of values, but the maximization of synergy and can exert greater influence.

"There are not many soldiers, but there is no Wujin, which is enough to unite, anticipate the enemy and take people."

An army can be called a good soldier if it can fight without relying on courage, always pay attention to concentrating its troops, and its determination to fight can be based on a correct judgment of the enemy’s situation, and its officers and soldiers are all strictly selected talents who can defeat the enemy. Extreme krypton is the PLUS version of the elite strategy, the core force is mission-driven, the cornerstone is lean organization, and the combat force is a powerful elite force.

This kind of extreme krypton can naturally move forward steadily in the new energy vehicle market.