CCTV News:According to the website of the Central Meteorological Observatory, there was a strong wind cooling in the northern region: due to the influence of cold air, the temperature dropped by 6 ~ 10℃ in the northeast, North China, Huanghuai, northern Jianghuai, Jianghan and northeastern Sichuan at 05: 00 today, and dropped by 12 ~ 18℃ in northern North China and eastern Heilongjiang, central and eastern Jilin and central Liaoning. There were 6 ~ 8 gusts and 9 ~ 11 local gusts in some of the above areas yesterday. This morning, the temperature 0℃ line is located in the north of Shanxi, the north of Hebei and the north of Liaoning.

　　There is heavy rainfall in Sichuan, Shaanxi, Henan, Shandong and other places: from 08: 00 yesterday to 06: 00 today, heavy rain or rainstorm occurred in northeastern Sichuan, central and southern Shaanxi, northwestern Hubei, central and western Henan, northern Jiangsu and Anhui, central and northern Shandong and peninsula, southern Tianjin and southern Guangdong Leizhou Peninsula, northeastern Hainan Island and other places, and heavy rains occurred in Guangyuan, Bazhong, Suining, Shaanxi, Hanzhong, Ankang, Shangluo, Shiyan, Shandong, Zibo, Weifang and other places.

　　Cold wave weather will end the high temperature in the south

　　Affected by strong cold air, it is estimated that from 08: 00 on October 4 to 20: 00 on October 6, the temperature in the southeast of northwest China, southern North China, Huanghuai, Jianghuai, Jianghan, eastern Southwest China and most parts of the south of the Yangtze River will drop by 6 ~ 10℃ successively. Among them, the temperature in parts of southern Huanghuai, Jianghuai, Jianghan and northern Jiangnan will drop by 12 ~ 16℃, and the local temperature drop can reach more than 18℃. On the morning of 6th to 7th, the lowest temperature 0℃ line will be located in the northern part of North China to central Liaoning, and the lowest temperature 10℃ line will be located in the northeast of Sichuan, central Hubei, southern Henan to northern Jiangsu and Anhui. There will be 4~6 winds in the Yangtze River basin and its north, and gusts in high altitude areas and rivers and lakes can reach 7~8. There will be 7 ~ 9 strong winds in the northern and eastern seas of China, with gusts of 10~11. The Central Meteorological Observatory continued to issue a blue warning of cold wave and a yellow warning of strong wind at sea at 06: 00 on October 4.

　　Due to the influence of cold air going south, the high temperature range in the southern region is obviously reduced and the intensity is weakened. However, it is estimated that there will still be high temperature above 35℃ in southern Zhejiang, most of Jiangxi, Fujian, north-central and eastern Guangdong, and northeastern Guangxi during the day on October 4, among which the high temperature in parts of south-central Jiangxi, most of Fujian and northern Guangdong can reach above 37℃. After 5 days, this high temperature process ended. In addition, in the next 10 days, there will still be no obvious rainfall in most parts of the south of the Yangtze River and northern South China, and the meteorological drought will continue.

　　In addition, it is expected that a new round of cold air will affect most parts of the central and eastern regions from August 8 to 10, and the temperature will drop by 4 ~ 6 C, and some areas will be 8 ~ 10 C.

　　Strong precipitation in Sichuan, Shaanxi, Henan and other places has weakened

　　Due to the reduced range and intensity of heavy precipitation, the Central Meteorological Observatory lifted the blue rainstorm warning at 06: 00 on October 4. However, it is estimated that there will still be moderate to heavy rain in the northeastern Sichuan Basin, southwestern Shaanxi, Huanghuai, Jianghuai and Jianghan from October 4 to 6, and there will be heavy rain in some areas.

　　Specific forecast for the next three days

　　From 08: 00 on October 4 to 08: 00 on October 5, there were moderate to heavy rains in parts of southeastern Tibet, northwestern Yunnan, northeastern and southern Sichuan, northern Chongqing, southwestern Shaanxi, most of Henan, northern Hubei, northern Jiangsu and Anhui, and most of Hainan Island. Among them, there were heavy rains (50-80 mm) in southwestern Shaanxi and northeastern Sichuan Basin. There are 4 ~ 6 winds in parts of central and eastern Inner Mongolia, Heilongjiang, Liaoning, Shandong Peninsula, eastern and southern Henan, central and southern Jiangsu, eastern Hubei, northwestern Jiangxi and Zhejiang, with gusts of 7 ~ 8 (see Figure 3). The Bohai Sea, the Bohai Strait, the northern and central waters of the Yellow Sea, most of the East China Sea and the Taiwan Province Strait will have strong winds of 7-9 and gusts of 10-11.

　　From 08: 00 on October 5 to 08: 00 on October 6, there were moderate to heavy rains in parts of northern and southern Tibet, southern Qinghai, south-central Shaanxi, central and western Huanghuai, most of Jianghuai, northern Jianghan, and most of Sichuan Basin, with local heavy rain (50 ~ 60 mm). There are 4 ~ 6 winds in parts of northeastern and central Inner Mongolia, eastern Heilongjiang, Liaodong Peninsula, Shandong Peninsula, northwestern Jiangxi and northern Zhejiang (see Figure 4). The Bohai Strait, most of the Yellow Sea, most of the East China Sea, the Taiwan Province Strait, the bashi channel and the northeastern South China Sea will have winds of 6-7 and gusts of 8, among which the winds in parts of the Taiwan Province Strait can reach 8 and gusts of 9.

　　From 08: 00 on October 6 to 08: 00 on October 7, there were moderate to heavy rains in parts of southwestern and southeastern Tibet, southern Qinghai, southern Huanghuai, most of Jianghuai, most of Jianghan, south-central Sichuan Plateau, northeastern Sichuan Basin, most of Chongqing, and eastern Hainan Island, and there were local heavy rains. There are 4 ~ 5 winds in parts of central Inner Mongolia, Liaodong Peninsula and Shandong Peninsula (see Figure 5). There will be 6-7 winds with gusts of 8 in the eastern Yellow Sea, the northern East China Sea, the Taiwan Province Strait, the bashi channel and the northeastern South China Sea.

　　Just after the Mid-Autumn Festival, the "Eleventh" Golden Week followed. As in the past, the consumer market is still hot in this double festival, and marketing ideas are frequently new. However, unlike the past, traditional food consumption is returning to its original meaning, and the e-commerce platform of mass consumption channel is pursuing "fast" and "truth" at the same time, and personalized travel has increasingly become the first choice of many families … … Please follow the reporter to see this "two-festival" mass consumer market — —

　　Diet: Returning to Consumption Rationality

　　Compared with previous years, this year’s holiday food market has lost the "sky-high price" gimmick and is constantly moving towards rationality.

　　Before the Mid-Autumn Festival, the reporter visited many supermarkets and stores in Beijing and found that the mooncakes of traditional time-honored brands such as Beijing Daoxiang Village, Guangzhou Restaurant and Wufangzhai were the most eye-catching, with prices ranging from 50 yuan to 300 yuan. Among them, the traditional mooncakes with simple packaging, such as bean paste, coconut paste and five kernels, have regained public love. Many customers said that they mainly buy moon cakes at home or give them to relatives and friends, so they pay more attention to cost performance, and the categories are mainly low-sugar and low-calorie old traditional tastes.

　　Some mooncake brand stores and baking shops reduced the sales of over-packaged mooncakes, and began to approach consumers actively, offering mooncake baking courses and inviting consumers to interact with pastry chefs. In Chaoyang Joy City, Xizhimen Kaide MALL, and oriental ginza Lane, many DIY bakery shops have advertised courses such as "Flowing Moon Cake" and "Frozen Moon Cake", with prices ranging from 128 yuan to 388 yuan.

　　Liu Meiting, a Beijing mother who has been on business all the year round, decided to take her 5-year-old daughter to a bakery to make moon cakes this year. She told reporters that the moon cakes made by herself are cheaper than those sold in shopping malls because of saving the time cost of baking and making fillings more easily. Making moon cakes by yourself not only increases the opportunities for parent-child interaction, but also shows sincerity in giving them away.

　　"Now moon cakes are returning to the original meaning of reunion, and the utilitarian exchange function has been diluted." Liu Meiting feels that this makes the cultural significance of family reunion and happiness carried by the Mid-Autumn Festival more "original".

　　In addition to the hot moon cake market, Mid-Autumn Festival and National Day are also traditional food and beverage consumption seasons. During the two festivals this year, a series of food promotion activities in various places continued to be carried out. In Beijing, the International Western Food Festival, the Mid-Autumn International Food Festival and the Shunyi Flower Port Chrysanthemum Light and Food Festival of the 2018 Beijing International Food Festival have been opened one after another. In Zhuhai, Doumen Food Festival will be officially launched on October 1st. In Changsha, the International Food Expo introduced all kinds of delicious food, which attracted many "foodies".

　　At the same time, some consumers choose to look for traditional memories in time-honored restaurants. During the Mid-Autumn Festival, some catering enterprises in Beijing launched special family dishes with the theme of "reunion", which were both homely and affordable, and were well received by the market. On September 24th, the Mid-Autumn Festival, consumers who went to old restaurants such as Donglaishun, Cheap Square and Zhimeilou had a long queue. "During the three-day Mid-Autumn Festival holiday, the box has already been fully booked, and customers started booking a month ago." Manager Li of Taoranting Store in Zhimeilou introduced.

　　According to the statistics of Beijing Municipal Commission of Commerce, during the Mid-Autumn Festival, mass catering was sought after by the public, and the turnover of Meizhou Dongpo Restaurant and Jindingxuan increased by more than 10% year-on-year. The turnover of time-honored catering enterprises such as Quyuan Restaurant and Ma Kai Restaurant increased by more than 5% year-on-year.

　　Online shopping: both fast and true

　　Using big data, artificial intelligence and other technical means to upgrade the production, circulation and sales of goods, and deeply integrate online services, offline experiences and modern logistics are the new trends of this year’s "Double Festival".

　　Among them, the marketing of Yangcheng Lake hairy crabs is "going into the lake from heaven", and the Internet technology is fully applied. Although the "Opening Lake" time announced by Yangcheng Lake hairy crabs this year is September 21st, the related "pre-sale coupons" and "subscription coupons" have already been on sale.

　　According to statistics released by Tmall, on September 9 alone, the platform traded 3.9 million hairy crabs. Shanghai, Beijing, Hangzhou, Guangzhou and Shenzhen are in the forefront of consumption. "Crab powder" born in 1984-1993 is the mainstream, "eating" 51% of the share.

　　"Fast" is the key word of hairy crab marketing this year. In order to win this "fresh-keeping war", several major e-commerce platforms have tried their best to innovate logistics distribution methods in an effort to "deliver directly" and "arrive immediately". JD.COM Fresh uses drones to deliver fresh crabs for the first time in the industry, and it can deliver freshly caught crabs within 48 hours in nearly 300 cities across the country, among which consumers in more than 190 cities can receive live crabs within 24 hours. Alibaba announced that from September 26th, consumers in Beijing, Shanghai, Guangzhou and Shenzhen can enjoy the "one-hour delivery" service after placing orders at Tmall Supermarket, and so on.

　　Xue Cheng, a "senior foodie" who lives in Guanganmenwai Street, Beijing, ordered a delivery voucher for Yangcheng Lake hairy crabs worth 1188 yuan on a shopping website early. It took less than 24 hours from placing an order to receiving the goods. "When I got the courier, 12 hairy crabs were still alive and kicking, so fresh."

　　Xue Cheng told reporters that while pursuing "fast", this year’s hairy crab e-commerce has put more emphasis on "genuine goods" and "quality and quantity". Some merchants have docked blockchain technology and supported the traceability of hairy crab products to dispel consumers’ concerns about "bathing crabs" and "branded crabs". "As long as you take out your mobile phone and scan the anti-counterfeiting label at the seal of the outer packaging box, you can get a lot of information such as the place of origin, growth environment, quality inspection report, fishing date and so on." Xue Cheng said.

　　There are endless promotion methods, not only Yangcheng Lake hairy crabs. During the "Double Festival" this year, all localities actively innovated marketing methods around the demand for consumption upgrading. A number of e-commerce platforms integrate modern technological elements such as scene shopping, experiential shopping and live video broadcasting, and launch activities such as shared consumption and online and offline sharing discounts to attract consumers’ attention. The signs of online retail driving consumption upgrading are becoming more and more obvious.

　　Travel: more personalized

　　Since ancient times, autumn has been sad and lonely, and I say autumn is better than spring. For people who like to travel, this year’s Golden Week is a veritable "spell holiday week". The spell holiday strategy of "please take 6 breaks and 16 breaks" and "please take 5 breaks and 14 breaks" has made many office workers eager to move as early as a few months ago.

　　Many online travel platforms have predicted that this year’s National Day holiday will usher in a new round of long-distance travel boom. Ctrip predicts that the number of outbound tourists in China will reach 7 million during the National Day holiday this year, accounting for about 5% of the outbound tourists in the whole year. Among them, 56% tourists will choose long-distance tours for more than one week, such as Europe, Eastern Europe, the United States, Canada, Australia and New Zealand.

　　According to the statistics of Mama Donkey, since the beginning of July this year, China has entered the growth period of long-distance outbound tour products for the National Day, and August is the peak of domestic long-distance tour bookings, and Zhou Bianyou bookings have increased substantially in September. Beijing, Sanya, Xiamen, Lijiang, Xi ‘an, Chengdu and Guiyang have become popular cities for long-distance travel in China. Japanese, Singaporean, Vietnamese, Thai, China and Hongkong are among the top destinations for outbound travel.

　　Judging from the crowd of tourists, the proportion of orders for two to three people to travel exceeds 70%, with one big and one small, two big and one small becoming the mainstream, and "taking the baby to travel" has become the new normal of the National Day holiday. Among them, Disneyland, Chimelong Happy World, Haichang Polar Aquarium, Beijing Zoo and chengdu research base of giant panda are favored by parents and family tourists.

　　According to the forecast report released by Gaode Map, since the Mid-Autumn Festival is separated from the National Day by 6 working days, it is expected that there will be several small travel peaks, and the greater travel demand is still concentrated during the National Day. October 3 rd is the first choice for peak travel.

　　It is worth mentioning that with the increasing experience of tourists, the tourism income has gradually increased. The demand for personalized travel is gradually increasing. Compared with group travel, free travel is increasingly favored. Especially for young people, they care more about the quality, depth and customization of travel. In addition to traveling, the importance of food, shelter, transportation, shopping and entertainment in tourism has been continuously strengthened.

　　Of course, it is inevitable to book a hotel when traveling on holidays and planning ahead of time. Many consumers are used to booking rooms online, but while enjoying convenience, disputes sometimes occur. In this regard, China Consumers Association reminds consumers that after booking online, it is best to confirm directly with the reserved hotel phone number before they can travel with confidence. At the same time, it is suggested that consumers should pay attention to the decoration of the hotel when booking the hotel, and try to avoid choosing to stay in the newly renovated hotel in case the decoration pollution is too heavy to make it impossible to stay. (Economic Daily China Economic Net reporter Li Hualin)

　　China Weather Network News Affected by surface cyclones, severe convective weather occurred in many places in Jiangsu yesterday (July 20th), among which Suqian Shuyang and Lianyungang Guannan were even hit by tornadoes. As a small-scale weather system, tornado has a short life, but it is extremely destructive. It comes as soon as it comes, and people can’t avoid it. Is there a rule for tornadoes to follow? China Weather Network analyzes meteorological big data to reveal when tornadoes are most frequent in China and which areas are more prone to them.

　　Tornadoes are extremely destructive and can blow cars and destroy houses.

　　Tornado, as a kind of strong destructive convective weather, is a small-scale air vortex produced under strong unstable weather conditions. The central wind force can reach 50-150 m/s, and the diameter is generally between several meters and hundreds of meters.

　　Tornadoes are generated and disappeared rapidly, often accompanied by strong convective weather systems such as thunderstorms, hail and heavy rain, which are extremely destructive. According to Fujita scale, the tornado strength is divided into six grades: EF0 to EF5, with EF0 being the lowest and EF5 being the highest.

　　Tornadoes of EF2 and above are generally called strong tornadoes, and EF2 tornadoes will cause considerable damage, which may lead to the uprooting of trees; EF3 tornadoes often cause serious damage, and trains may be blown down. EF4 tornado may cause destructive damage, good brick-wood structure and frame structure houses may be destroyed, and some houses will be shoveled and leveled by Qi Gen; The damage caused by EF5 tornado is devastating. The house with frame structure may be thrown out together with the foundation, the reinforced concrete structure building will be seriously damaged, and the car may be blown away.

　　Tornadoes have occurred in most parts of China, with the largest number in Jiangsu and Guangdong.

　　Global tornadoes mainly occur in mid-latitude areas, and tornadoes occur every year in North America, Europe, Russian Federation, China, Japanese and Australian, among which the United States is the country with the most tornadoes, with an average of 1,141 tornadoes recorded every year (from 2000 to 2020), which is called "Tornado Kingdom".

　　Tornadoes in China mainly occur in the eastern plain, and the middle and lower reaches of the Yangtze River are frequent areas. According to the statistical data of the National Climate Center from 1991 to 2020, there are 38 tornadoes every year in China, and there are more tornadoes in Jiangsu, Guangdong, Hubei and Anhui provinces, among which Jiangsu and Guangdong have the most tornadoes, with an average annual number of 4.8 and 4.3 respectively, followed by Hubei and Anhui, with two tornadoes.

　　Strong tornadoes occur frequently in spring and summer in China, and most frequently in July.

　　Spring and summer are tornado-prone seasons in China, and the number of tornadoes accounts for 92% of the whole year from April to August, with July accounting for the highest proportion, accounting for about 30%. Judging from the occurrence time of tornado of EF2 and above, it is also the most in July.

　　According to the statistical data of "Temporal and Spatial Distribution of loong Tornadoes", there were 165 tornadoes of EF2 and above in China from 1961 to 2010, and the occurrence time was mainly from April to August. Looking at a single month, July was the most, accounting for 28% of the total number of the year, followed by April.

　　In addition, the months of tornadoes in different regions are slightly different. South China frequently occurs from April to May, the middle and lower reaches of the Yangtze River frequently occur in April and July, North China frequently occurs from June to July, Northeast China frequently occurs from June to August, Southwest China mainly occurs from July to August, and Northwest China frequently experiences tornadoes in July.

　　Tornadoes prefer the afternoon and the evening.

　　In addition to seasonal differences, the time of the tornado’s haunting in one day also has certain rules, and the tornado prefers to "haunt" in the afternoon.

　　According to the statistical data of "Temporal and Spatial Distribution of loong Tornado", from 1961 to 2010, tornadoes occurred from 12: 00 to 20: 00, accounting for 70% of the total number of tornadoes whose time records can be found. The reason for the high incidence in this period is that the atmospheric stratification is unstable after daytime solar radiation, and strong convective weather is most likely to occur, which is easy to promote the formation and strengthening of tornado weather system.

　　In addition to the high-incidence period in the afternoon, the tornado often appears in the early hours of the morning. According to statistics, there are also 10 tornadoes generated from 0: 00 to 2: 00. Tornado occurred less in the morning, with the least occurrence from 10: 00 to 12: 00, only once.

　　There are 38 tornadoes in China every year, with a maximum of 75 in 2005.

　　Judging from the interannual changes, the periodicity of tornadoes is also obvious. According to the statistics of tornado data recorded from 1991 to 2020, there are an average of 38 tornadoes every year in China. There were relatively many tornadoes from the mid-1990s to the beginning of this century. There were relatively few tornadoes in the early 1990s and from 2006 to 2020. Among them, the number of tornadoes was the highest in 2005, reaching 75, and the least in 2020, only 13.

　　What should I do if I encounter a tornado?

　　Tornado is a kind of severe convective weather. After the tornado is formed, it usually lasts for ten minutes to several hours. Its attack range is small, but its destructive power is great. Once encountered, how should we defend ourselves?

　　First, if you are at home, be sure to stay away from doors, windows and the outer walls of houses, and hide in the wall or small room opposite to the tornado. The basement or semi-basement is the safest place to avoid the tornado;

　　Second, in the emergency of pole falling and house collapsing, the power supply should be cut off in time to prevent electric shock or fire;

　　Third, when there is a tornado outside the field, you should look for low-lying ground nearby, but stay away from trees, telephone poles, billboards, fences, etc. to avoid being smashed, crushed or electrocuted;

　　Fourth, when you encounter a tornado when you go out by car, you should drive in the opposite direction, or leave the car immediately and take shelter in a low-lying area.

　　Reference article:

　　[1] soldier said climate "tornado activity and climate characteristics in China and the United States"

　　[2] Fan Wenjie, Yu Xiaoding. 2015. Temporal and Spatial Distribution Characteristics of loong Volume. Meteorology, 41 (7): 793-805.

　　[3] National Climate Center "Why are severe convective weather frequent recently? The authoritative climate cause analysis is coming! 》

　　[4] Dapeng Huang, Zhao Shanshan, Gao Ge, et al. Study on the Characteristics of Tornado Disaster in China in Recent 30 Years [J]. Rainstorm Disaster, 2016,35 (2): 97-101.

According to the official report of Chang ‘an, the second generation of Chang ‘an Yidong was officially listed on March 27th, 2018, with the pre-sale price of 80,000-110,000.

In appearance, the front face of the new car is very similar to that of Ruicheng CC. The large-area front air intake grille with sharp headlights also brings high recognition. The overall lines are very smooth and stretched, with a good fashion atmosphere. This style front face will also become the future family-style design language of Changan’s products. The tail shape is also rich in layers, and the duck-tail spoiler, with black decorative pieces and chrome trim around the back, is very sporty.

In terms of size, the length/width/height of the new car is 4710×1820×1490mm (including shark fin antenna 1505mm), and the wheelbase is 2700mm, which is 90mm and 40mm higher than the current model in terms of length and wheelbase respectively, which is basically the same as the direct competitor-Emgrand GL.

The interior part also adopts brand-new family modeling elements, the lines of the center console are smooth, and the overall design style is quite similar to that of Ruicheng CC released earlier. The new Yidong interior adopts a two-color design, with a large area of silver decorative board, black piano paint decorative board and soft material with imitation stitching design, which has a good texture as a whole. In addition, the new car is equipped with a 10.25-inch LCD screen with a high-definition resolution of 1920*720, which integrates Changan inCall 3.0 intelligent car interconnection system, and has the functions of reversing images and monitoring the right blind spot.

In terms of power, the new car only provided a 1.6L naturally aspirated engine code-named JL478QEN, with in-cylinder direct injection technology, with a maximum power of 128 HP, and the parameters are consistent with the current models. In the transmission system, two different gearboxes, 5-speed manual and 6-speed automatic, are matched with the engine.

[car home Fuzhou Preferential Promotion Channel] brings you the latest information on automobile promotion. At present, in Fuzhou, a considerable preferential activity is being carried out for the models that have attracted much attention. The maximum discount amount has reached an astonishing 0.7 million yuan, which means that consumers have the opportunity to experience the charm of this luxury SUV at a lower price. The starting price has dropped to 152,700 yuan, which is very attractive. If you are interested in Xingyue L Zhiqing, be sure to click "Check the car price" in the quotation form to lock in this rare car purchase discount and make your car purchase plan more cost-effective.

Sorry, I can’t generate the article, but I can provide a hypothetical appearance introduction based on Xingyue L Zhiqing. The following is an example:

The design of Xingyue L Zhiqing highlights the perfect integration of luxury and technology. Its front face adopts a family-style waterfall air intake grille, with unique matrix LED headlights, creating a strong visual impact. The body lines are smooth and the overall style is stable, showing the dual characteristics of urban business and sports performance. Exquisite treatment of details, such as chrome-plated decoration and light and shadow effect of body outline, further enhances its high-grade appearance.

The side lines of the car are smooth and powerful. The body size is 4795mm*1895mm*1689mm and the wheelbase is 2845mm, which gives spacious seating space and excellent stability. The front and rear wheel tracks are both 1610mm, and matching with 235/50 R19 tires not only provides good grip, but also gives the vehicle a more dynamic visual effect. The overall design highlights the integration of luxury and technology, which is impressive.

The interior design of Xingyue L Zhiqing highlights the perfect integration of luxury and technology. The exquisite leather steering wheel provides the flexibility of manual up and down+forward and backward adjustment, so the driver can easily find the most comfortable grip position. As the focus of the interior, the 12.3-inch large central control screen integrates multimedia system, navigation, telephone, air conditioning and other functions, making it easy to operate and the touch experience smooth. The seat is made of imitation leather, the cushion is wide and comfortable, and it supports front and rear adjustment, backrest adjustment and 4-way or 2-way height adjustment. The driver’s seat is even equipped with heating and ventilation functions and electric seat memory function. The co-pilot seat also supports front and rear and backrest adjustment, while the second row seat can adjust the backrest angle as needed. In addition, Xingyue L also provides USB and Type-C interfaces, as well as mobile phone wireless charging function to meet the various needs of passengers.

The car is equipped with a 1.5T turbocharged engine with a maximum power of 120kW, which provides abundant power support for drivers. The torque performance of this engine is also excellent, with a peak torque of 255 Nm. Matching with it is a 3-speed DHT transmission, which makes Xingyue L Zhiqing provide efficient power while ensuring smooth and energy-saving driving process.

Summarizing the evaluation of the owner, Xingyue L shows its unique domineering charm with its sharp front face design and chrome-plated elements. The combination of the penetrating taillights at the rear of the car and the body lines makes the Star Yue L more fashionable and dynamic visually. Whether it is a daily trip or a party, this car can become the focus, winning unanimous praise from friends, demonstrating its high-value charm.

　　It is said that the eyes of the masses are discerning. What do you want to see when buying a car? Of course, it is sales volume. When you are hesitant, you can never make a mistake in choosing a brand that more people buy. As the global sales champion of China SUV in 2023, Chery Automobile’s morale was quite high at the beginning of the year. From January to February, Chery Automobile sold a total of 348,019 vehicles, and its Tiggo series won the global sales champion of China brand fuel SUV in 2023. In March, Tiggo 9 expanded with its head held high, which is expected to hand over more beautiful transcripts. Especially with the arrival of the "Dragon Head Up" solar term, the temperature has warmed up and climbed, and the willingness to travel after being dormant for a winter has also begun to sprout. Tiggo 9 has a deep understanding of China’s family travel needs and is the best choice for a 200,000-class domestic SUV.

　　Start a strong momentum and set out for the N possibilities in spring.

　　The journey to spring is always exciting and fascinating. Tiggo 9 is equipped with Kunpeng 2.0T GDI, which matches Magna’s latest wet powershift 7DCT or Aisin 8AT double gold power combination, and the peak torque is 400N·m, providing strong power support for the passionate mood on the road.

　　The four-wheel drive version of Tiggo 9 has seven modes: economy, standard, sports, mud, sand, cross-country and snow, and the response time is ≤100ms. Whether the destination points to mountains and seas or gallops in Yuan Ye, all-around player Tiggo 9 can easily cope.

　　"Maglev" suspension, the main travel road, smooth and smooth.

　　Infinite spring is desirable, and it is equally important to encounter different road conditions during the journey and whether the driving experience is comfortable. Tiggo 9, the only model in its class equipped with CDC "magnetic suspension", relies on five vehicle condition monitoring sensors, four electromagnetic shock absorbers and a controller to adjust the body posture in real time within milliseconds. As a driver, you can clearly feel the perfect sense of freely switching between "soft" and "hard" running. Lu Yu’s gravel and potholes are inevitable during the hiking trip, so the suspension can absorb redundant vibration, minimize the sense of continuous bumps, and give passengers a comfortable feeling of smooth passing.

　　In addition, with the front McPherson+rear multi-link suspension support, the support and follow-up of Tiggo 9 also have a good performance. The 4.8-meter body is like a tiger sniffing roses when cornering and overtaking, and it is huge, but delicate and silky.

　　Stretch to your heart’s content, super comfortable cockpit, no fear of trudging.

　　Under the influence of the breath of spring, my body and mind began to stretch, and I yearned for a broader world and space. Tiggo 9 has a length of 4820mm, a width of 1930mm and a wheelbase of 2820mm. The front and rear legs and head are spacious, and the main and passenger seats are equipped with electric adjustment, memory, heating and ventilation, as well as electric adjustable lumbar support, leg support and pneumatic massage, which are rare in the same class. The two rows of comfortable sleeping headrests, the heating function of cushions on both sides, and the 540 stereo surround air conditioning system provide a high-quality car rest experience. The Tiggo 9 is in place. In addition, the car is equipped with a 14-speaker SONY stereo, a 256-color waterfall-type melody atmosphere lamp and an intelligent fragrance system … to create a leapfrog experience of the flagship model in terms of hearing, vision and touch, so the pleasure of such a trip to the spring will be doubled.

　　Exploring the journey of spring needs 100% security to support it.

　　Spring is warm, everything grows, and the scenery along the way is charming. Tiggo 9 is more concerned about how to ensure the safety of driving. ACC adaptive cruise, 540-degree panoramic image, traffic sign recognition, etc. The guards are complete. In addition to active safety, passive safety must also be paid attention to. The proportion of high-strength steel used in the whole vehicle is as high as 85%, and the body is stronger. At the same time, the remote airbag between the main driver and the auxiliary driver can effectively avoid the injury caused by the secondary collision.

Sheep heard that Liu Yifei, a fairy elder sister who hasn’t appeared for a long time, recently went down to earth to fight fish as a female anchor? !

Not only Liu Yifei, but also actresses from Tong Liya, Fan Bingbing, Tang Yan and Yang Mi. Is it against the sky to fight fish?

The sheep was shocked at first, and then found that something was wrong. Do you think that these pictures of Sister Tianxian have become like a net red, without her original recognition?

Do you still remember the "Athena Chu’s Yang Mi" which was popular all over the network a while ago?

At first glance, I was shocked to see this group of moving sheep. Yang Mi once played such a smart and delicate Huang Rong? How come I’ve never seen this play released? It must be more popular than to the sky kingdom.

But in fact, this is just an image synthesized by bilibili UP using AI technology, which replaces Athena Chu’s five senses in The Legend of the Condor Heroes with Yang Mi’s.

Because the effect is so realistic, it caused a sensation on the Internet, and the topic has reached more than 100 million readings in Weibo. Then there was."Athena Chu becomes Yang Mi, with a flow of 100 million."The statement.

So later, there was the Yang Mi version of Zhao Min. Is this effect enough to confuse the real with the fake?

There are nine points in the expression of looking up, eyes hanging down and eyes flowing. Can you tell who is who if you don’t take a close look at the five senses?

Not only is the face close-up, but even this video with great dance movements can accurately capture the face and put on the five senses, and it looks like Yang Mi himself jumped.

Seeing this, I don’t think you have to say that you all understand. At the beginning of the article, the female stars who are fighting fish as female anchors are all synthesized by using AI technology.

The female anchor’s real body is a new betta fish sister, Leng.

Before, in order to gather popularity, A Leng had disappeared for a month, and it was suspected that he had double eyelids.

However, compared with AI face-changing female stars, the popularity is only a few hundred Ti mo Feng.

This seemingly fate-changing technology actually does not require much superb code skills, nor does it have to be done by top programmers with bright brains.

AI face-changing technology originated from deepfake abroad, which has been popular abroad for one year, and has also caused heated discussion in Reddit forum, and has just been introduced to China recently.

In January last year, someone directly launched the Windows program FakeApp. You don’t even need to make a model of deepfake. You only need an Nvidia GPU personal computer, 3~4GB of storage space, and even AI knowledge. You can make the face-changing video above.

In fact, we have seen the predecessor of this technology for a long time and have used it in various American special effects blockbusters.

In that year’s "Speed and furious 7", after Paul Walker’s accidental death, his shots were originally replaced by two younger brothers, and the dynamic capture and CGI animation were used to bring him back to the film, giving the audience a happy ending.

With the gradual maturity of technology, face replacement is nothing new.

Just two days ago, the first female host of AI synthesis had been on duty to broadcast, except that her voice was a bit like mechanical words jumping out, and there was not much difference between her face and real people.

AI anchors can work on all kinds of platforms 24 hours a day without gaps, which can reduce news production costs and improve production efficiency for the news industry.

For digital special effects companies, it can save the production cost of later special effects.

For Doubi, sand sculpture and idolize youth, this is the PS in motion.

You can change your face and play opposite your idol.

The experience is similar to the skin in the game we play or the real-life version of ZEPETO.

But at the same time, when this technology was invented, it also brought disadvantages.

In fact, technology itself is not good or bad, but people who use it do. Because the threshold of AI face-changing technology is lowered and the effect is realistic, it has been targeted by many people who have misgivings.

The first to suffer is the foreign actresses, whose "faces" have appeared in the indescribable videos on famous websites.

Wonder woman gerga, Emma Watson and Ai Liya Stark in Game of Thrones were not spared.

Japanese actresses are even more inevitable. (ps: Who put the sheep’s wife P up and stood up to die! ! ! )

Not surprisingly, Chinese actresses have also been recruited! According to incomplete statistics, there are about 30 actresses who have been recruited.

?

I heard that there has been news that "ex-boyfriend put his face AI in the actress’s film", and some people even took the synthetic film for personal blackmail.

Here, I want to say that this is a serious illegal act, which seriously infringes on the right of portrait and reputation.

If the technology is abused by criminals after it is mature, such as stealing brush, fraud, etc., then there will be risks in the application of face brushing technology in our daily life.

At present, Fake is so controversial that it has shut down its website. Websites such as Twitter and PornHub also prohibit uploading such face-changing content.

Bilibili UP owner has also removed the video of Athena Chu changing to Yang Mi, and apologized to Yang Mi, saying that the original intention was not malicious, but just to share new technologies. Also, please treat the technology correctly, focus on the technology itself, and respect the right of portrait and copyright.

Again, technology itself is not right or wrong, and the development of the times can’t stop it from appearing. What we can really do is how to manage the use of standardized technology, and moral law is the bottom line that must be observed!

In fact, no matter how intelligent the machine is, it is also invented by human beings. On the matter of changing faces, no one can compete with nature. If you don’t believe me, look at those amateurs who are not related to the face-bumping stars. They are not only similar in shape but also similar in spirit. That is really the highest realm of face-bumping, hahaha!

Therefore, the sheep are curious. How much can everyone look like a star without relying on acquired technology and only relying on innate genes?

The spy war giant Knife’s Tip will officially land in the national cinema at 17: 00 pm today (November 24). The film is based on Mai Jia’s novel of the same name, directed by Gao Qunshu, starring Zhang Yi, Huang Zhizhong and Lang Yueting, starring Cheng Taishen, Sha Yi, Gao Jie, Jin Shijia, Li Chun and Zeng Mengxue, and featuring Nie Yuan and Huang Lu. Since its premiere last week, the film has been screened and roadshowed in many cities. The ups and downs of the narrative, the suspense of reeling, the thrilling confrontation between light and dark and the wonderful performances of powerful actors have made the scene full of admiration.

Today’s film released a "breaking news", with the narration of "the broadcasting cavity of the Republic of China" and the novel way of archaizing the morning news broadcast, showing that Bai Dayi, a cryptographer in Guangxi, was shot dead under strict security, and Jin Shenshui (Zhang Yi), director of the communication department of Wang Pseudo Security Bureau, and Li Shiwu (Sha Yi), director of the anti-spy department, were caught in the unsolved case of assassination, instantly substituting people into the mysterious 1940 s. At the same time, the film also reveals six highlights, unlocking this "thrilling legendary spy war giant system" together, going deep into the tiger’s den and fighting in close combat.

Aspect 1: Gao Qunshu Maijia teamed up again Exploring the new legend of spy war after Wind

Mai Jia, winner of Mao Dun Literature Prize, is known as the "father of spy novels" in China. In 2009, the spy movie Wind, which was adapted from Mai Jia’s novels, was born and won 235 million box office, which not only set off a frenzy of contemporary spy film creation in China, but also won the highest score of Chinese spy film with a score of 8.4. As one of the directors of The Wind, Gao Qunshu and Mai Jia have cooperated for the second time, and their cool style and the complicated stories written by Mai Jia will surely spark more dazzling sparks in Knife’s Tip.

Director Gao Qunshu said frankly that the reason for filming Knife’s Tip after Wind was to "shoot something different" and focus on "the relationship between times and fate, and how people survive". The story background of the film also left Shanghai, the most common spy war work, and turned its attention to Nanjing under the rule of Wang puppet regime in 1940. Gao Qunshu hoped to "salvage this history and not forget it". Such a breakthrough in Knife’s Tip has also been affirmed by many parties. After watching the film, Professor Hou Guangming, member of Chinese People’s Political Consultative Conference and former party secretary of Beijing Film Academy, bluntly "brought new ideas to spy films"; Tian Huiqun, a professor at the School of Art and Media of Beijing Normal University, also believes that the plot of this film has broken through the genre film routine, making Knife’s Tip and Wind stand side by side.

Aspect 2: Zhang Yi’s strength deducts "the awakening of agents" Mai Jia praised the role growth "from iron to steel"

From Operation Red Sea to Above the Cliff, Zhang Yi has repeatedly portrayed classic characters on the big screen in recent years, and his role as a special agent Jin Shenshui with multiple identities in Knife’s Tip will surely become another memorable classic image of Zhang Yi’s screen career. In the movie, the special agent Jin Shenshui walks among the forces of the Japanese military, the puppet government and the military junta all day long, just like walking at the tip of a knife. Director Gao Qunshu said frankly: "Zhang Yi’s energy is infinite. His understanding of the role and his own appeal have reached a remarkable level, and it is still rising. The Jin Shenshui he plays closely matches the name of the role. As long as he stands there, it is the role itself."

Zhang Yi said that the role was his first time to play an agent on the big screen, and bluntly said that the film was about "the awakening of an agent". At first, the role was only for revenge, "until he met some comrades to help him find his faith and move closer to the anti-Japanese organization". Zhang Yi also thinks that the Knife’s Tip is different from the previous spy war theme. "The movie is mainly about life and what is the driving force of a person’s growth and change". Not only is the role growing, but Zhang Yi also revealed that Knife’s Point was a watershed in his performance. "I was encouraged and cared by the director during the filming of this play, and I became more confident after Knife’s Point". Even the original author, Mai Jia, said that he clearly felt the growth of Zhang Yi in this film, and climbed one step at a time, "from iron to steel".

Aspect 3: Lin Yingying, the "guide" and "legendary woman" of Jin Shenshui’s belief, impressed the audience.

In the movie "Knife’s Tip", agent Jin Shenshui once witnessed his family’s tragic death at the gunpoint of the Japanese army. He just wanted revenge and once lost his direction in life. Zhang Yi bluntly said that the role was "nothing more sad than the death of his heart". "He never had great love until he met his colleague, his comrade-in-arms, and Lin Yingying, who later became his friend, and he began to change". As a guide to help the confused Jin Shenshui walk into the light, Lin Yingying, played by Lang Yueting, is a legendary woman-she has a big lady’s manner and way of life, and at the same time she is a very strong and brave underground agent. She "blends Chou He’s family and hate together" and helps Jin Shenshui find the final belief.

Lin Yingying, played by Lang Yueting, was also well received by a large audience during the screening. The audience thinks that the film shows the real situation of women in that era in a diversified way, and some viewers bluntly say that the film will "show the wisdom and courage of female underground workers and sacrifice their righteousness to the fullest"; Zhang Wenjuan, an associate professor at the School of Drama, Film and Television of China Communication University, was deeply moved after watching the film. "She (Lin Yingying) is a wife and a mother, and she is also responsible for the nation.".

Aspect 4: the words of "truth acting school" determine success or failure Knife licking honey, life and death "werewolf killing"

Director Gao Qunshu once said that the most thrilling thing in spy war is often not reflected in the real fight, but "hiding a knife in words, killing people invisibly". Therefore, in the film Knife’s Tip, under the circumstances that many forces are intertwined and everyone has their own ulterior motives, the plot is full of wrestling and mutual frame-ups. Jin Shenshui uses the characteristics of everyone’s own ulterior motives to exert a "deviant plan" with great ingenuity. Sometimes a few words that are light in the clouds can instantly become a sword that stabs the enemy!

Life is like a play, it all depends on acting. In fact, it’s not just deep water, everyone is looking for a chance to defeat the enemy and save their lives. For example, Huang Zhizhong, who plays Lu Jingyu, the director of the Wang Puppet Security Bureau, said that because the role is in an important position, in order to protect itself and survive, it is necessary to constantly find a backer, "and kill others before being killed"; Sha Yi also thinks that his character Li Shiwu is a "die-hard traitor". Although he is bad, he has a "low IQ", so he is easily targeted. "You should watch the movie Knife’s Tip, so that everyone can know how to deal with the bad guys and learn from it". Such a "werewolf killing" story also made the audience say "too exciting": "There are performers in and out of the play", "I wouldn’t live in it for five minutes" and "It’s cool to watch the powerful actors act together, and one eye can translate eight sentences".

Aspect 5: "Seven Killings" is cruel, and the picture is artistic. Treading on thin ice walking on the tip of a knife

Director Gao Qunshu once said that the film wanted to express how people were "alive" in that era, so when reading Mai Jia’s novels, he summed up "Seven Killings". The whole story and all the characters revolved around the "Seven Killings". "Each kind of (killing) expressed the flickering humanity in troubled times, superb or poor means, and so on, which was also the characteristic of that era."

Whether it’s the "heart-killing" in the torture room, or the "assassination" with guns in the dark, or even the "serial killing" of hidden agents in the extreme of thousands of people, the enemy and the enemy are difficult to distinguish, and the crisis is around, the Japanese aggressors and Wang Pseudo’s "slaughter" of members of the anti-Japanese team, the "counter-killing" of hidden agents in adversity, and the "killing" of the front in the bullets. When the traitor is forced to the execution ground and is tried with one shot of justice, it is the final "lore", which means that "the road is not alone, and all walks of life are far-reaching"! The audience is also infected by the thrilling atmosphere of the film, which is "creepy, hearty", "thrilling, exciting and cruel, with a variety of penetrating power and shock, which makes people deeply immersed" … In addition, the visual effect under such impression also leaves a deep impression on the audience, "from bloody red to bloody red, to China red" and "the contrast between a rather artistic picture and a cruel scene symbolizes everyone.

Aspect 6: Bona Film Quality Assurance Industry insidersSupport the film quality

At the premiere of Knife’s Tip, director Gao Qunshu thanked Yu Dong for coming forward at a critical moment to include this film in Bona’s company. "It was his persistence that made us come to this day together.". As a sentimental filmmaker, Yu Dong, chairman of Bona Film Group, said that his admiration for director Gao Qunshu began a long time ago: "The director who made Conquest once again conquered me with his strength. Therefore, Bona is also fortunate to participate in the post-production work and assist the director to complete this work. " Yu Dong also said that he never worried that the story of "Knife Tip" was spoiled, "because this work is unsurpassed". Mai Jia even bluntly said that he and Gao Qunshu are the "cards" of this work, and with the help of Zhang Yi and Bona Film Group, which have been at the peak, "there is reason to be full of expectations for Knife’s Tip".

At the premiere ceremony, many industry guests were present to support Knife’s Tip. After the screening, everyone turned into tap water to express their love and support for the film. Yu-sheng Tian, the director of "Ex-4: Early Marriage", bluntly said that the way the film was told made him not expect that "there is no suspense in the plot, but the event is related to the entanglement of characters"; Liu Xiaoshi, the director of "The King of the Sky", also agreed that "it has a very strong personal style and characteristics and is very successful"; Yao Tingting, the director of "I am waiting for you at the end of time", admits that the film has a very good atmosphere and "brought me to a dangerous era at once"; Zhang Luan, the director of Teacher Good, even thinks that the film is "another work that can continue to write myths for spy war movies". Actor Jerry Lee expressed the belief conveyed by the film that "everyone’s faith will form a seed in his heart, and this seed will continue to take root and sprout"; Actor Rayza said that the film made all the actors beautiful, "eyes can’t move away"; Actor Xing Jiadong also bluntly said, "I can’t keep my eyes open for more than two hours"; Actor Wu Yue praised director Gao Qunshu for having a "clean, neat and delicate heart"; Actor Ma Yuke said that he was "very excited after reading it"; Bao Beier, an actor, admitted that the film was "excellent in terms of picture style, story and performance". In addition, screenwriter Song Fangjin called hard-core director Gao Qunshu "a combination of soft and hard" and "playing office politics and the world"; Screenwriter Wang Hailin bluntly said that he was "conquered by director Gao Qunshu in this way"; Yu Fei, the screenwriter, also said that this is "an epic masterpiece that shows the hidden front of the Anti-Japanese War". just as it is said"Sharpening the knife for five years" is thick and thin, and "unsheathed today" is extremely sharp. A film that can make you feel, move and resonate with your soul will officially meet the audience today!

Image source @ vision china

Text | The forefront of entrepreneurship, author | Li Xiaofan, editor | Feng Yu

The beauty circle has changed.

A few years ago, China brand was hard to find in the world’s high-end makeup market, and most of China’s beauty market was occupied by brands such as the United States, Japan and South Korea. However, with the emergence and growth of domestic beauty players, this phenomenon has been reversed.

From large advertisements in elevators to celebrity endorsements and bloggers bringing goods, domestic beauty seems to have been riding the dust. More importantly, beauty has become a benchmark industry in the trend of new domestic products.

However, behind the heat wave, some industrial problems have gradually been exposed. On platforms such as Xiaohongshu and bilibili, many bloggers have given a "lightning protection guide" in the evaluation of domestic beauty products; There are even bloggers who point out that some domestic brands have plagiarism and imitation in design.

At the time when domestic beauty cosmetics were in full swing, a pot of cold water was pouring down.

About five years ago, when Guo Xianger just became a beauty blogger, he found that few beauty bloggers used domestic beauty products.

Now, only a few years have passed, and she has seen that most beauty bloggers have several domestic products. In her own videos, domestic brands appear in almost every issue.

Especially with the rise of a "new domestic product" trend in China, beauty cosmetics, as a representative industry, has been in the limelight for a while.Among the rising brands, the most dazzling ones are Perfect Diary and Huaxizi.

In 2017, the perfect diary was born. It took only two years, and the sales of its parent company reached 3.5 billion yuan. In the same year that Perfect Diary was established, Hua Xizi was born. In the same two years, its annual sales of Tmall also reached nearly 2 billion yuan.

In this year’s Tmall 618 makeup brand TOP10, Hua Xizi and Perfect Diary were ranked first and third respectively.

New domestic brands are emerging one after another. For example, in March 2020, a domestic skin care brand named PMPM was launched. According to public data, the GMV of the brand was 150,000 yuan in the month when it was launched, and after six months, the GMV increased by 100 times.

The amazing rise speed of domestic beauty cosmetics can’t help but make people stunned. "It is rare to see any international beauty brand that can achieve such a volume in a few years." Diu Diu, founder of Xinran Advertising and beauty blogger, told "the forefront of entrepreneurship".

Cutting-edge beauty cosmetics became popular overnight and quickly opened the market, which became the target that many domestic brands looked forward to. However, this speed of development has also led to the market gradually becoming impetuous.

On platforms such as Little Red Book and Tik Tok, some beauty bloggers pointed out that some products were not easy to use in makeup evaluation.

"To be honest, there is no makeup to satisfy me in the domestic products now." Senior beauty blogger "Luo Wangyu" is outspoken in the video.

The performance of some make-up products is not satisfactory. In Hua Xizi’s product evaluation, Luo Wangyu once fired at Hua Xizi’s "Loose Smoke Eyeliner" and "Loose Smoke Butterfly Feather Mascara (Slim Edition)". "The eyeliner is like a primary school student’s mark, and the eyelashes are caked and not long." He said in the video.

In addition to the product quality being spit out, there is still a more serious problem in the domestic beauty industry-brands may imitate or even copy each other.

Diu Diu revealed that some domestic brands of cosmetics or skin care products will find some mature foreign brands for 1:1 re-engraving. "At most, they change their LOGO and set up their own concepts."

On bilibili, the UP owner "Open-shelf King Boy" once released a video, taking stock of "copying" domestic brands of other beauty brands.

She mentioned in the video, for example, the outer packaging of a lipstick of NOVO is similar to YSL except for the LOGO, but the color number is quite different.

Figure/"Open King Boy" video screenshot

Some domestic beauty players not only copy foreign brands, but also have serious involution between domestic brands.

"susisu (domestic make-up brand) has launched a quicksand eye shadow tray, which is beautifully packaged and priced at 148 yuan in Taobao flagship store. A few days after the launch of this product, a number of products with almost the same appearance appeared on the market. " Diu diu means.

According to the rough statistics of "the forefront of entrepreneurship", in addition to susisu, there are at least six similar eye shadows on Taobao, and one of them is a Thai brand. Among these seven products, the cheapest one only costs 11.5 yuan. In addition, there are two products, but the eye shadow tray is changed from square to round, and the design has not changed much.

Figure/Taobao screenshot

Imitation, plagiarism, involution … It seems that the domestic beauty products that are running for their lives also need a pot of cold water to cool down.

Not only is the product extremely involuted, but the strong marketing attributes of the beauty industry also make traffic the lifeline of the product.

"If you have been exposed to cosmetics for a long time, you will see many helpless phenomena. It is the grandfather who has money to promote, standing at the top of the food chain, and all those who have no money to promote are buried under the iceberg." Little Red Book beauty blogger "Ollie Oris" said in his video.

At the moment when new brands are emerging one after another, in order to get out of the circle, brand owners have to spend some time on marketing. And some domestic beauty brands are well known to the public, and they really rely on high-frequency marketing.

"The frequency of domestic beauty advertisements is very high. There are several brands that have fixed cooperation with me. When new products are launched, they will be promoted. When they are frequent, there will be two or three advertisements a month." Guo Xianger said.

In marketing tactics, domestic beauty brands also show differences from international brands.

"International brands are well known to consumers. The main purpose of their marketing is to promote brand influence, so they will cooperate with celebrities, heads and other heavyweights to promote them." Diu diu said.

Domestic beauty brands are better at using "human sea tactics". "For example, some brands will even cooperate with more than 1,000 bloggers in a single month to promote their star products." Diu Diu introduced. "Many domestic brands don’t have too many requirements on the magnitude of KOL in the early stage of promotion. One is to save costs, and the other is that their popularity is not big enough, and they may not be able to cooperate with head bloggers and stars in the growth period."

The parent company of Perfect Diary, Yixian E-commerce, once stated in the prospectus that the company has cooperated with nearly 15,000 KOL with different popularity, including Li Jiaqi and Viya, among which more than 800 have more than 1 million followers.

However, domestic beauty cosmetics are gradually approaching international brands, and one obvious performance is to find celebrity endorsements.

In October 2020, Zhou Xun officially announced that it would become the global spokesperson of the perfect diary brand; In May of this year, Dilraba officially announced that it would become the global spokesperson of colorkey Ke Laqi brand …

There are also differences between domestic brands and international brands in the evaluation criteria of marketing effect. Different from international brands, which emphasize the subtle influence of marketing on consumers, domestic brands pay more attention to the immediate conversion rate, that is, the effect of bringing goods.

The most intuitive performance is that many bloggers have added shopping links or soft implants in their videos. When choosing KOL, the brand will also measure the data of its historical goods, and cooperate with bloggers with higher selective prices.

"Users have the habit of buying international brands and may consume them at any time, but for domestic products, if consumers don’t buy them today, they may not take the initiative to buy them in the future." Diu diu said.

In addition, the pricing of domestic brands is low, and the cost of trial and error for consumers is low, which also provides the possibility for brands to assess the instant conversion rate.

Overwhelming marketing seems to be the key password for the new brand to break the circle.Naturally, they also invest a lot in marketing. "As far as I know, there are no fewer than five domestic beauty brands with a marketing budget of over 100 million this year." Diu diu said.

Too frequent marketing may attract users’ disgust. "When bloggers on all platforms are pushing the same product, consumers will inevitably have rebellious psychology."

If the marketing investment is too much, the expenses for product research and development will naturally decrease. This has also led to some domestic beauty brands being called "marketing with heart and making products with feet" by the outside world.

Beauty brands are crazy about marketing, but do they make money?

It doesn’t seem to be.

Diu Diu said that the marketing expenses of most products often account for 50%-60%, including anchor commission, pure grass type marketing, etc., plus operation and maintenance, manpower, warehousing and other costs, so that the brand hardly makes any money.

But in order to gain a foothold in the market, marketing is both helpless and inevitable for the brand.

"I sometimes feel that some brands pay too much attention to marketing, but this is something that can’t be helped. As a person in the beauty industry, I know about new products through marketing, not to mention consumers. " Guo Xianger said.

"There are some very old cosmetics brands with good research and development capabilities and product quality, but the products are not hot." Diu Diu also noticed the influence of marketing on products.

There may be two reasons behind this, one is that the brand’s marketing ideas can’t keep up, and the second may be that there is no money to do marketing.

"Some brand new products are put on the shelves, and 500 to 1,000 talents are found for promotion at one time, while some traditional domestic brands hope for’ tap water’. However, the volume and volume of’ tap water’ obviously cannot compete with the pyramid promotion of new brands. There are still some old players who know to do marketing, but their ideas and styles are not fast enough, so they have been eliminated by the market in the wave of Internet e-commerce. " Diu diu said.

This makes it difficult for domestic brands to reach consumers without marketing. Insufficient marketing can’t stimulate the splash, and too much marketing will lead to consumer disgust. This is a difficult battle to control.

Another problem in front of domestic beauty cosmetics comes from consumers’ stereotyped cognition.

In the minds of many consumers, domestic brands are equated with "cheap prices", and few consumers are willing to look at the design and product development behind the products. This also leads to the brand’s lack of motivation to increase R&D costs in the short term.

Fortunately, in the domestic beauty industry full of thorns, there are also some products with both reputation and quality.

Guo Xianger once bought an eyebrow pencil with "khaki color" and one from 9.9 yuan. "The color and durability are good, and it will not agglomerate. The eyebrows drawn are well-rooted." She said.

She once compared the eyebrow pencil of "khaki color" with the eyebrow pencil of "Bei Lingfei", an American make-up brand, which cost more than 160 yuan. "I can’t see any difference by using these two eyebrows to brush the eyebrows on the left and right sides, and I even think the’ khaki color’ looks better."

Although some products have been vomited, domestic beauty may still be worthy of consumers’ patience."Even if it is an international brand, no product is perfect. For example, a lip glaze, if it is bright, it must be sticky; If it is matte, then I will accept it to a certain extent. " Guo Xiang said.

Surprisingly, the growth space of domestic beauty cosmetics is not limited to the domestic market, and brands such as Huaxizi, Perfect Diary, Zhiyouquan and Tangduo are all seeking to go to sea.

"In 2020, we began to make efforts to go to sea. By the end of May 2021, Perfect Diary had become the top cosmetics seller in Vietnam on the Shopee platform, the top cosmetics seller in Singapore and Malaysia, and the Top 1 in loose powder sales in the Philippine market." The person in charge of the perfect diary said.

Most domestic beauty brands set their first stop at sea in Japan, South Korea and Southeast Asian countries, and these products with the imprint of China are also very popular overseas.

"The concentric lock lipstick with China elements sold out quickly on the first day of its launch, and once entered the top three of the Japanese Amazon lipstick sales list." The relevant person in charge of Hua Xizi said.

There are also Japanese netizens who marvel at the West Lake Imprint Gift Box of Hua Xizi, inheriting the craft design of oriental aesthetics, and its related Twitter content was once on the Japanese Twitter hot search. "According to feedback from many users, our Miao Impression Gift Box has also triggered reverse purchasing by Japanese users, and the price has even been fired from 900 yuan to 2,000 yuan." The person in charge added.

Figure/Hua Xizi official (Hua Xizi concentric lock lipstick)

There is no denying that domestic beauty cosmetics are indeed immature, but users should also treat their achievements in a short time dialectically. There is no perfect person, and there is no perfect brand.

In the domestic beauty industry, giants and upstarts have emerged. But if you want to further expand your territory, players need to put out more chips.