"There are more soldiers than benefits" —— Sun Tzu’s Art of War and Marching.

"Many soldiers are not beneficial" can be regarded as the strategic thinking of "elite soldiers" first put forward by ancient China military strategists. "Since then, it has been regarded as a standard by politicians and military strategists in past dynasties, such as" killing soldiers "in Sun Bin’s Art of War and" under the orders of soldiers "in Wei Liaozi, all of which are the continuation of this thinking, and the journey of many soldiers will win" has gradually changed into "elite soldiers"

The so-called elite soldiers mean the elite combat forces that are flexible and have strong comprehensive combat capability and can defeat the enemy in a complex environment. In the rapidly changing market competition environment, a well-trained elite troops can achieve the role of "four or two".

"Governing an enterprise is like governing a country in ancient times". Today, this strategic thinking is still a scientific management concept. For brand building, the lack of employees is not enough, and more employees can’t afford to raise them, and the benefits are not high. If the tail is too big, it will become an old disease, and even the brand will be dragged down.

Therefore, if modern enterprises want to achieve their strategic goals, they can’t do without lean talents, and they should recruit and cultivate a team of talents who are United and can win the war. If you talk about goals without talents, you will never land.

In the automobile circle, I think that the krypton, which constantly refreshes the speed of krypton, is the best case of practicing the "elite soldier strategy", strengthening the army under Ma Zhuang and making the brand powerful.

"Seeing him rise from Zhulou, seeing him entertain guests, and seeing his building collapse."

Earlier, some media predicted that the evolution of the new energy market would change in three stages. After the "price war" in the first stage from March to June this year, the market share will accelerate to the head-independent and new energy brands in the second stage, and the market share of second-and third-tier brands may face a long-term downward trend; In the third stage, some second-line and third-line brands are gradually eliminated, leaving the China market, and the weak new forces may face acquisition and integration.

It can be said that the current new energy automobile industry has entered the knockout stage in the second half, and the competitive advantage of enterprises has shifted from quantity scale to quality and efficiency, playing the system and fighting for the elite. Those brands that burn money through financing to maintain their operations and cannot make profits through sales, thus truly entering a virtuous circle, are doomed to be eliminated. For an entrepreneurial organization like Krypton, it is even more necessary to attack the city with a strong soldier; From the development stage, with the development of the organization to a certain scale, although the professional division of labor is becoming more and more detailed, it will inevitably bring about problems such as cross-organizational coordination efficiency and timely response of background resources. Therefore, the elite strategy is the most suitable talent management strategy.

Any strategy should also find the most suitable variant of the brand on the basis of the underlying logic. How is the krypton version of the elite strategy built? I think it can be seen from three dimensions: elite consciousness, elite organization and elite development.

Elite consciousness: entrepreneur’s mentality

The so-called elite consciousness is to achieve the ultimate in limited resources, achieve the mission, and stimulate the "sense of mission" of employees. Under the traction, the positive attitude of employees, the self-driving force of selfless work and the work energy released from it are "the most exciting force in work" and the strongest core force in enterprise development.

For example, Weichai’s corporate culture propaganda, Huawei Ren Zhengfei’s speech study, and even many enterprise employees’ military training or regular outdoor expansion are all in essence.

What is the mission of krypton? Krypton’s mission is to create the ultimate experience of travel life. "Co-creation" represents work attitude, "ultimate experience" represents the ultimate pursuit centered on user needs, and "travel life" represents the beautiful expectation for future travel. Extreme krypton integrates the sense of mission into management scenarios and business scenarios, and drives employee value creation through mission.

An Conghui, CEO of Extreme Krypton, said: "Most of our colleagues joined Extreme Krypton with an entrepreneurial attitude rather than an employment attitude, and they all came to Extreme Krypton with the ambition of creating a travel life with the ultimate experience, which is also the most advocated and encouraged entrepreneurial mentality." This entrepreneurial mentality is the core value embodiment of an organization.

Elite Organization: Interlocking and Closed Loop

The so-called integration of knowledge and practice, the creation of lean organization is the effective integration and cooperation of internal systems, which belongs to the organic construction of organizational life.

In my opinion, Krypton is a template that can be studied.

In the main business process, Krypton aims to solve problems for users and realize user value as the core.

Horizontally, Krypton has realized the end-to-end process connection, and at the same time, based on key business activities and key control points, it has penetrated the cross-business system process, established the process interlocking mechanism, shared the same KPI index, given the common target responsibility, promoted the integration of R&D, production, supply, marketing and service systems, established a super-joint integrated combat force, and improved the operational synergy efficiency by organizing the "big closed loop" of the process.

Vertically, in order to ensure that the strategy can be effectively undertaken at the organizational and individual levels, the organization structure and post functions are effectively designed according to the principle of "tightening functions, strengthening business, eliminating overlap, streamlining and being efficient". On the one hand, the functions of different process segments are collected and eliminated, the administrative level is reduced, and business overlap and overlap are avoided; On the other hand, we should break the departmental boundaries of "specialization", give full play to the aggregation effect of platformization and intensification through the integration and sharing of specialized resources and the precipitation of capabilities, and realize more efficient communication and faster decision-making.

However, in line with the specialization, the modularity and miniaturization of the organization are becoming more and more prominent, and the organization is developing in a multi-functional and flexible direction. Therefore, in order to meet the needs of rapid changes in business and market, Krypton has established a "small but refined" "liquid organization"-"X-team" driven by strategic targets or tasks, and concentrated superior resources to penetrate key businesses and fields.

In the liquid organization, each organization is modular and flexible just like a Rubik’s cube. In the process of continuous transformation and combination of organizations, different talents, technologies, knowledge and experiences are "mixed", "flowed" and updated. Through this modular grouping, magic combination and task-based combination, combat energy is released, which stimulates employees’ self-drive and creativity and strengthens the agile collaboration across organizations.

Development of elite soldiers: high quality talents

It was once said in "Under the Order of the Soldiers" that those who are good at using soldiers in ancient times can kill half of the soldiers, followed by thirteen and eleven. However, elite soldiers do not blindly cut down their troops and reduce their functions, but strengthen their main combat forces and seek improvement in quality, not expansion in quantity. In order to improve the quality of talents, Krypton adopts refined management strategy, strictly enters and exits, controls the growth of manpower, revitalizes redundant manpower, and maximizes the value and efficiency of personnel.

To build an elite army, selecting people is the key. If there are no requirements and standards for selecting "elite", it will often bring about a decline in the quality of talents. It is said that there is a "123" principle in the selection of candidates: "1" refers to "the person in charge of business is the first person responsible for recruitment", emphasizing that the recruitment of candidates is not authorized, and business leaders should personally participate in the interview; "2" stands for "two not less than": the standard of new personnel’s ability (values) is not less than the existing team’s TOP30% level; The potential of new personnel shall not be lower than the TOP30% level of the existing team; "3" refers to "three persistences": persisting in selecting talents from excellent to better, and persisting in forward-looking talents for long-term management and team echelon construction; Persist in paying attention to the quality of talents and select them pragmatically.

The answer can be found from the absorption of extremely talented people. Guan Haitao, the former glory CMO, took the post of extremely talented CMO; Chen Qi, the former head of Huawei’s intelligent driving department, became the vice president of intelligent driving; Jiang Jun, the former head of the core team of Huawei’s autopilot product line, became the vice president of Extreme Krypton Intelligent Technology, responsible for the business related to the intelligent cockpit …

There is also a talent value formula of "1+1 > 4". "1" represents an individual, and everyone is a combat unit, which can fight independently. However, the value generated by the combination and cooperation of different people is not a simple superposition of values, but the maximization of synergy and can exert greater influence.

"There are not many soldiers, but there is no Wujin, which is enough to unite, anticipate the enemy and take people."

An army can be called a good soldier if it can fight without relying on courage, always pay attention to concentrating its troops, and its determination to fight can be based on a correct judgment of the enemy’s situation, and its officers and soldiers are all strictly selected talents who can defeat the enemy. Extreme krypton is the PLUS version of the elite strategy, the core force is mission-driven, the cornerstone is lean organization, and the combat force is a powerful elite force.

This kind of extreme krypton can naturally move forward steadily in the new energy vehicle market.

Sheep heard that Liu Yifei, a fairy elder sister who hasn’t appeared for a long time, recently went down to earth to fight fish as a female anchor? !

Not only Liu Yifei, but also actresses from Tong Liya, Fan Bingbing, Tang Yan and Yang Mi. Is it against the sky to fight fish?

The sheep was shocked at first, and then found that something was wrong. Do you think that these pictures of Sister Tianxian have become like a net red, without her original recognition?

Do you still remember the "Athena Chu’s Yang Mi" which was popular all over the network a while ago?

At first glance, I was shocked to see this group of moving sheep. Yang Mi once played such a smart and delicate Huang Rong? How come I’ve never seen this play released? It must be more popular than to the sky kingdom.

But in fact, this is just an image synthesized by bilibili UP using AI technology, which replaces Athena Chu’s five senses in The Legend of the Condor Heroes with Yang Mi’s.

Because the effect is so realistic, it caused a sensation on the Internet, and the topic has reached more than 100 million readings in Weibo. Then there was."Athena Chu becomes Yang Mi, with a flow of 100 million."The statement.

So later, there was the Yang Mi version of Zhao Min. Is this effect enough to confuse the real with the fake?

There are nine points in the expression of looking up, eyes hanging down and eyes flowing. Can you tell who is who if you don’t take a close look at the five senses?

Not only is the face close-up, but even this video with great dance movements can accurately capture the face and put on the five senses, and it looks like Yang Mi himself jumped.

Seeing this, I don’t think you have to say that you all understand. At the beginning of the article, the female stars who are fighting fish as female anchors are all synthesized by using AI technology.

The female anchor’s real body is a new betta fish sister, Leng.

Before, in order to gather popularity, A Leng had disappeared for a month, and it was suspected that he had double eyelids.

However, compared with AI face-changing female stars, the popularity is only a few hundred Ti mo Feng.

This seemingly fate-changing technology actually does not require much superb code skills, nor does it have to be done by top programmers with bright brains.

AI face-changing technology originated from deepfake abroad, which has been popular abroad for one year, and has also caused heated discussion in Reddit forum, and has just been introduced to China recently.

In January last year, someone directly launched the Windows program FakeApp. You don’t even need to make a model of deepfake. You only need an Nvidia GPU personal computer, 3~4GB of storage space, and even AI knowledge. You can make the face-changing video above.

In fact, we have seen the predecessor of this technology for a long time and have used it in various American special effects blockbusters.

In that year’s "Speed and furious 7", after Paul Walker’s accidental death, his shots were originally replaced by two younger brothers, and the dynamic capture and CGI animation were used to bring him back to the film, giving the audience a happy ending.

With the gradual maturity of technology, face replacement is nothing new.

Just two days ago, the first female host of AI synthesis had been on duty to broadcast, except that her voice was a bit like mechanical words jumping out, and there was not much difference between her face and real people.

AI anchors can work on all kinds of platforms 24 hours a day without gaps, which can reduce news production costs and improve production efficiency for the news industry.

For digital special effects companies, it can save the production cost of later special effects.

For Doubi, sand sculpture and idolize youth, this is the PS in motion.

You can change your face and play opposite your idol.

The experience is similar to the skin in the game we play or the real-life version of ZEPETO.

But at the same time, when this technology was invented, it also brought disadvantages.

In fact, technology itself is not good or bad, but people who use it do. Because the threshold of AI face-changing technology is lowered and the effect is realistic, it has been targeted by many people who have misgivings.

The first to suffer is the foreign actresses, whose "faces" have appeared in the indescribable videos on famous websites.

Wonder woman gerga, Emma Watson and Ai Liya Stark in Game of Thrones were not spared.

Japanese actresses are even more inevitable. (ps: Who put the sheep’s wife P up and stood up to die! ! ! )

Not surprisingly, Chinese actresses have also been recruited! According to incomplete statistics, there are about 30 actresses who have been recruited.

?

I heard that there has been news that "ex-boyfriend put his face AI in the actress’s film", and some people even took the synthetic film for personal blackmail.

Here, I want to say that this is a serious illegal act, which seriously infringes on the right of portrait and reputation.

If the technology is abused by criminals after it is mature, such as stealing brush, fraud, etc., then there will be risks in the application of face brushing technology in our daily life.

At present, Fake is so controversial that it has shut down its website. Websites such as Twitter and PornHub also prohibit uploading such face-changing content.

Bilibili UP owner has also removed the video of Athena Chu changing to Yang Mi, and apologized to Yang Mi, saying that the original intention was not malicious, but just to share new technologies. Also, please treat the technology correctly, focus on the technology itself, and respect the right of portrait and copyright.

Again, technology itself is not right or wrong, and the development of the times can’t stop it from appearing. What we can really do is how to manage the use of standardized technology, and moral law is the bottom line that must be observed!

In fact, no matter how intelligent the machine is, it is also invented by human beings. On the matter of changing faces, no one can compete with nature. If you don’t believe me, look at those amateurs who are not related to the face-bumping stars. They are not only similar in shape but also similar in spirit. That is really the highest realm of face-bumping, hahaha!

Therefore, the sheep are curious. How much can everyone look like a star without relying on acquired technology and only relying on innate genes?