Dianguang Media：＂Culture+Science and Technology＂ Integration and Innovation Forging New Quality Productivity – 爱上海龙凤419论坛-上海后花园论坛-夜上海最新论坛-上海品茶工作室

Mango city renderings

Thousands of miles of Jiangshan Fantasy Tour Site (Photo courtesy of the unit)

In recent years, Dianguang Media has established a new strategy of "cultural tourism+investment", and the dual main businesses of cultural tourism and investment are operating steadily.

The company focuses on improving the scientific and technological content in the new strategy, and pays close attention to the development of new technologies such as AR, VR and AI. The new quality productivity of "culture+technology" is accelerating: Mango Future Art Center will create a "mango model" with "culture+technology" integration and innovation, and become a benchmark for cultural innovation and a scientific and technological innovation highland; Accelerate the establishment of cultural technology companies and continue to strengthen the strategy of technology empowerment.

At the same time, the company’s investment sector has deepened its layout around science and technology tracks such as information technology, intelligent manufacturing, medical health, cultural media, and continued to promote the development of new quality productivity with capital assistance.

Create a "culture+technology" practice place and make excellent culture "live"

Recently, Changsha City’s "Implementation Plan for the Construction of Major Cultural Tourism Projects in the City in 2024" was released, and the "Mango City" project of Dianguang Media was listed in the "List of Major Cultural Tourism Projects in Changsha in 2024" NO.1

The Mango City project covers a total area of about 3,000 mu. It is planned to integrate cultural tourism projects such as Changsha Window of the World, Changsha Underwater World and Colorful Box, and invest in new projects such as Mango TOWN and Water World to form a unique new landmark of media tourism in China.

Mango Future Art Center is located in the colorful box of Mango City. It is a cultural and artistic frontier created by Dianguang Media in Mango City by using digital technology to promote product innovation and industrial upgrading, relying on the brand influence and ecological chain of mango.

The center was officially put into operation in September, 2023, with the first project "A Thousand Miles of Rivers and Mountains Immersion Show", which uses AI technology, dome theater, panoramic CAVE, immersive interactive devices and other high-tech means to build a meta-cosmic experience center, so that "A Thousand Miles of Rivers and Mountains" can be rejuvenated with the help of new digital technology and promote the creative transformation and innovative development of Chinese excellent traditional culture.

Wang Yanzhong, chairman and general manager of Dianguang Media, said that the cultural tourism industry is a typical innovation-driven industry, and the new quality productivity emphasizes promoting product upgrading through technological innovation. Mango Future Art Center is an important carrier for TVC to innovate and explore the new quality productivity of "culture+technology". By making an early layout in the field of "cultural tourism+science and technology", with the help of cultural creativity and technological empowerment, the company’s "new cultural tourism" has strategically and innovatively formed "new products, new styles and new capabilities", created a rich product matrix of "culture+science and technology" and shaped a number of deep integration development benchmarks.

Set up cultural technology companies to accelerate the deep integration of cultural tourism and technology.

In order to further accelerate the integration of cultural tourism and technology, Dianguang Media will set up a cultural technology company in the near future, relying on the unique mango IP resources and innovative transformation of cultural creativity, and continue to exert its strength in the application of digital technology. Based on Mango Future Art Center, it will promote the innovation of "cultural tourism+technology" products, explore the landing of digital technology and cultural products such as AR, VR and AI, and form new quality productivity through the integration and innovation of technology and culture, so as to promote and support the company’s sustained and high-quality development in the future.

Nowadays, high-tech enterprises are the main force to promote the development of new quality productivity, and the main investment direction of venture capital funds is new quality productivity. Venture capital plays an important role in the process of making science and technology enterprises bigger and stronger.

Dachen Caizhi, a subsidiary of Dianguang Media, currently manages nearly 50 billion yuan of funds and invests in more than 750 enterprises. A total of 168 investment enterprises have been selected into the list of national-level specialized and special new "Little Giants", and it has become one of the most influential venture capital institutions in China, ranking among the top three local venture capital institutions for ten consecutive years.

Dachen will seize the important opportunity to actively cultivate emerging industries and future industries, focus on artificial intelligence, information technology, intelligent manufacturing, energy conservation and environmental protection, medical health and military industry, and invest in a number of scientific and technological innovation enterprises accurately to help science and technology innovation enterprises develop in high quality, show the hard power to promote scientific and technological innovation from a longer period, and become an "incubator" to cultivate new quality productivity.

In the next step, Dianguang Media will continue to promote the strategic upgrade of investment business to "big asset management", promote the extension of Dachen Caizhi business chain, accelerate the development of the whole chain from VC and PE to direct investment, mergers and acquisitions, and fixed increase, and build a national first-class asset management platform for the development of new quality productivity. (Zhang Jianqing)

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