Deeply grasp the extreme importance of propaganda, ideological and cultural work

　　 　Paying attention to and strengthening propaganda and ideological and cultural work is a fine tradition and outstanding advantage of our party. The national conference on propaganda and ideological and cultural work held a few days ago conveyed the important instructions made by the Supreme Leader General Secretary on propaganda and ideological and cultural work. The most important achievement of this meeting is to formally put forward and systematically expound the cultural thought of the supreme leader, which provides a powerful ideological weapon and scientific action guide for doing a good job in propaganda and ideological and cultural work in the new era and new journey and shouldering a new cultural mission, and is of milestone significance in the development history of the party’s propaganda and ideological and cultural undertakings. General Secretary of the Supreme Leader emphasized that "the propaganda of ideological and cultural work is an extremely important work, which is related to the future and destiny of the party, the long-term stability of the country and the national cohesion and centripetal force". In the new era and new journey, we must profoundly grasp the extreme importance of propaganda and ideological and cultural work, constantly create a new situation in propaganda and ideological and cultural work, and fully display new achievements in propaganda and ideological and cultural work.

　　 　Emphasizing the extreme importance of propaganda and ideological and cultural work embodies a profound grasp of the law of Marxist party building. The key to China’s success lies in the Party. As a Marxist political party that has been in power for more than 70 years, the Communist Party of China (CPC) people have never stopped exploring the laws governing the construction of Marxist political parties, and put forward a series of original new ideas, new ideas and new strategies around the major theoretical and practical issues related to the development of the party and the country. Whether the ruling foundation of a ruling party is stable depends on whether it can gain the recognition and support of the groups it represents. The Communist Party of China (CPC) people deeply realize that Marxist political parties are different from all other political parties in human history, and they represent the fundamental interests of the overwhelming majority of the people. To achieve long-term governance, one of the necessary conditions is to win the support and support of the overwhelming majority of the people to the greatest extent. Propaganda and ideological and cultural work, as a political work, is essentially the work of doing people’s hearts. At present, the world has entered a new period of turbulence and change, and is undergoing great adjustment, division and reorganization. All kinds of hostile forces have never stopped implementing the strategy of westernization and division to China, competing with us for ideological positions in an attempt to shake the ruling foundation and mass foundation of the party. The CPC Central Committee with the Supreme Leader as the core stands at the height of maintaining national harmony and stability and consolidating the foundation of social identity, and deeply analyzes the current risks and challenges in the field of propaganda, ideology and culture.The promotion of propaganda and ideological and cultural work to a height related to the party’s future and destiny and the stability of the party’s ruling foundation fully demonstrates our party’s in-depth thinking on the law of the construction of the Marxist ruling party, which means that the China-era Marxist theory of party building has reached a new height.

　　 　Emphasizing the extreme importance of propaganda and ideological and cultural work is an incisive summary of the practice of propaganda and ideological and cultural work in the Communist Party of China (CPC) for a century. History and reality have repeatedly proved that propaganda and ideological and cultural work is a fundamental issue related to the development direction of a political party and a country. From the day it was founded, the Communist Party of China (CPC) took the propaganda and mobilization of the masses as its basic duty, and the glorious mission was to unite, unite and inspire the people to make unremitting efforts, unite all forces that can be United, mobilize all positive factors that can be mobilized, and maximize the strength of common struggle. In the course of our party’s magnificent development in the past century, the propaganda and ideological and cultural work is an important magic weapon for the party to lay a foundation for its career, create a glorious suffering and move from victory to victory. Summarizing the party’s experience in the practice of propaganda and ideological and cultural work for a hundred years, we are even more convinced that doing a good job in propaganda and ideological and cultural work is equivalent to mastering the people’s hearts, which is of great era value and practical significance for raising the flag, building consensus, building a strong country and national rejuvenation, and carrying forward the past and maintaining long-term stability. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has placed propaganda and ideological and cultural work in an important position in governing the country and made a series of major decisions and arrangements, and held two national propaganda and ideological work conferences in August 2013 and August 2018 respectively, and held a national propaganda and ideological and cultural work conference in October this year to systematically summarize the historical achievements and changes in propaganda and ideological and cultural work in the new era.It further emphasizes the position, function, responsibility and mission of propaganda and ideological and cultural work, which provides strong guidance for us to do a good job in propaganda and ideological and cultural work.

　　 　Emphasizing the extreme importance of propaganda and ideological and cultural work reflects the continuous improvement of our party’s understanding of the regularity of propaganda and ideological and cultural work. To realize the great rejuvenation of the Chinese nation, we must have theoretical thinking for a moment; Building a socialist modern country in an all-round way is inseparable from the guidance of scientific theory for a moment. Similarly, to promote the propaganda and ideological and cultural work in the new era to open up a new situation and show new achievements, we can’t stop the academic interpretation of the regularity of propaganda and ideological and cultural work for a moment. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to the propaganda and ideological and cultural work, put forward a series of new ideas, new viewpoints and new conclusions around the propaganda and ideological and cultural work in the new era, profoundly answered major issues such as the duty, mission, objectives, tasks and principle requirements of the propaganda and ideological and cultural work in the new era, and demonstrated the theoretical character of keeping pace with the times. The proposal of the supreme leader’s cultural thought not only marks that our party’s understanding of the laws of Socialism with Chinese characteristics’s cultural construction has reached a new height, but also marks that our party’s understanding of the laws of propaganda and ideological and cultural work in the new era is more comprehensive, systematic, logical and practical. The supreme leader’s cultural thought profoundly answered the fundamental questions such as what flag to raise, what road to take, what principles to adhere to and what goals to achieve in China’s cultural construction in the new era, enriched and developed Marxist cultural theory, and provided a scientific action guide for doing a good job in propaganda and ideological and cultural work in the new era and new journey and shouldering a new cultural mission.

　　 　Emphasizing the extreme importance of propaganda and ideological and cultural work reflects the practical need to better undertake new cultural missions with firm cultural self-confidence. Culture makes the country prosperous and the nation strong. Without a high degree of cultural self-confidence and cultural prosperity, there would be no great rejuvenation of the Chinese nation. It is our new cultural mission in the new era to continue to promote cultural prosperity, build a cultural power and build a modern civilization of the Chinese nation at a new starting point, and it is also the target direction to show new achievements in propaganda and ideological and cultural work. At present, the great changes in the world that have never happened in a century have accelerated their evolution, and the great rejuvenation of the Chinese nation has entered a critical period. Our party needs a solid ideological foundation, strong spiritual strength and profound cultural self-confidence more than ever before. The Communist Party of China (CPC) people deeply realize that in order to stand tall among the nations in the world, it is necessary to fully stimulate the people’s self-confidence and sense of belonging to Chinese excellent traditional culture, revolutionary culture and advanced socialist culture through targeted, influential and effective propaganda and ideological and cultural work, so that the people can feel proud and recognized from the bottom of their hearts and better undertake the new cultural mission in the new era with high cultural self-confidence. With the establishment of cultural self-confidence, we can take the cultural mission more actively, consciously take the supreme leader’s new era Socialism with Chinese characteristics Thought as the guide, thoroughly study and implement the supreme leader’s cultural thought, firmly grasp the party’s leadership over ideological work, persist in keeping the right and bringing forth the new, promote the creative transformation and innovative development of Chinese excellent traditional culture, and adhere to the "two combinations"We will continue to consolidate the cultural subjectivity of the Chinese nation, shape a new cultural life, realize spiritual independence, constantly cultivate and create Socialism with Chinese characteristics culture in the new era, and accelerate the construction of a socialist cultural power 2.

　　 　Emphasizing the extreme importance of propaganda and ideological and cultural work embodies the requirements of the times to consolidate the common ideological foundation of the United struggle of the whole party and the people of all ethnic groups throughout the country. A common ideological foundation is a prerequisite for effectively promoting the development of the cause, rooted in common interests, condensed in common goals, and strengthened in common struggle. To consolidate the common ideological foundation, we must realize, safeguard and develop the fundamental interests of the overwhelming majority of the people, so that the achievements of Chinese modernization can benefit all the people more fairly and continuously realize the people’s yearning for a better life. Building a socialist modernized country in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization can never be achieved easily. It requires both strong material and spiritual support. In particular, it is necessary to give full play to the important function of unifying thoughts and building consensus in propaganda and ideological and cultural work and continuously consolidate the common ideological foundation of the whole party and the people of all ethnic groups in promoting Chinese modernization. In the tide of the times, when the world changes rapidly in the past century and the international situation is surging, and under the realistic environment of the iterative updating of emerging technologies and the explosive growth of information thoughts, we must persist in arming the whole party and educating the people with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, constantly enhance the political identity, ideological identity, theoretical identity and emotional identity of the broad masses of the people, focus on strengthening confidence, expand mainstream ideological public opinion, widely practice socialist core values, and build a socialist ideology with strong cohesion and leading force.Provide strong ideological guarantee, strong spiritual strength and favorable cultural conditions for building a socialist modern country and promoting the great rejuvenation of the Chinese nation in an all-round way.

　　 　(Author: Ming Haifeng, Liu Lijia, executive deputy director of the Propaganda Department of the Party Committee of Southwestern University of Finance and Economics, associate researcher of Marxism College, teaching assistant of Marxism College of Southwestern University of Finance and Economics)