In marriage, husband and wife should be loyal and love each other. However, some people can’t resist the temptation and choose to leave after doing immoral things. In a broken marriage, can the cheater really get away with it? How should the innocent party protect its legitimate rights and interests?

　　Case review

　　Ex-husband cheated in marriage. Ex-wife asked for compensation

　　In July 2019, Xiao Zhang and Xiao Li divorced due to emotional breakdown agreement. In August 2019, Xiao Zhang remarried with others. After the divorce, Xiaoli and Xiao Zhang’s parents live in the same community. On this day, Xiaoli accidentally discovered that a child seat was added to Xiao Zhang’s parents’ bicycle, which made her feel puzzled. Later, she found that Xiao Zhang and his current wife had a son in March 2020, and it was still the marriage duration of Xiao Zhang and Xiao Li. Xiao Li felt that this had a great impact on her psychology. In February 2022, Xiao Li was diagnosed as anxiety and depression by the hospital. Therefore, Xiaoli sued Xiao Zhang to the court. Xiaoli believed that Xiao Zhang violated the duty of loyalty, cohabited with others and had children during the marriage relationship, which seriously damaged his legitimate rights and interests and caused great mental damage. Therefore, he asked Xiao Zhang to pay himself compensation of 100,000 yuan for mental damage.

　　Regarding his ex-wife’s claim, Xiao Zhang argued that on the one hand, as far as the facts are concerned, the two divorced because of their incompatible personalities and could not continue to live together. During the marriage, they either rented a house outside or went back to their parents’ house, and there was no cohabitation with others. At the same time, Xiao Zhang thinks that the conditions of Xiaoli’s divorce agreement are very harsh, and he also accepts and basically fulfills them. On the other hand, Xiao Zhang thinks that Xiaoli didn’t file damages until more than two years after the divorce, so the law at that time, namely the provisions of Judicial Interpretation II of Marriage Law, should be applied. scheduled period, who filed a lawsuit more than one year after two years, should not pay compensation herself. The two argued endlessly about this.

　　Court hearing

　　Evidence of infidelity is conclusive. Ex-husband pays 100 thousand

　　The second paragraph of Article 1043 of the Civil Code stipulates that husband and wife should be faithful to each other, respect each other and care for each other; Family members should respect the old and love the young, help each other and maintain equal, harmonious and civilized marriage and family relations.

　　Article 1091 of the Civil Code stipulates that if one of the following circumstances leads to divorce, the innocent party has the right to claim damages: (1) bigamy; (2) Living with others; (3) committing domestic violence; (4) maltreating or abandoning family members; (five) there are other major faults.

　　The court found through trial that Xiao Zhang and Xiao Li agreed to divorce on July 25, 2019, and their daughters were raised by Xiao Li. Xiao Zhang paid her daughter’s living expenses of 6,000 yuan per month after the divorce, and the tuition, medical expenses and insurance fees were paid separately. On August 7, 2019, Xiao Zhang registered marriage with others. After the marriage, the two parties had a son Xiaoming on March 5, 2020. According to the first registration form of the Birth Medical Certificate issued by a hospital in Beijing, Xiaoming was born on March 5, 2020, and his gestational age was 40 weeks and 1 day. In addition, on February 14, 2022, according to the court’s investigation order, Xiaoli entrusted a lawyer to the police station to issue a certificate letter, which proved that Xiao Ming was the son of Xiao Zhang and the date of birth was March 5, 2020. In addition, on February 9, 2022, Xiaoli went to a hospital for anxiety and depression. According to the case records of the psychiatric outpatient department of the hospital, Xiaoli complained of irritability, depression and poor sleep, and was diagnosed as insomnia, anxiety and depression.

　　The court held that regarding the application of the law to the dispute between the two parties, according to the provisions of the Supreme People’s Court’s Interpretation on Several Issues Concerning the Application of the Marriage Law of the People’s Republic of China (II), if a party filed a claim for damages to the people’s court on the grounds of the provisions of Article 46 of the Marriage Law after going through the divorce registration formalities at the marriage registration office, the people’s court shall accept it. However, if the parties have explicitly given up the request when they agreed to divorce, or put it forward one year after the divorce registration, it will not be supported. According to Article 89 of the Supreme People’s Court’s Interpretation on the Application of Marriage and Family Compilation in the Civil Code of People’s Republic of China (PRC), "if a party files a claim for damages to the people’s court on the grounds of Article 1091 of the Civil Code after going through the divorce registration formalities in the marriage registration office, the people’s court shall accept it. However, the parties have clearly stated that they will give up the request when they agree to divorce, and the people’s court will not support it. " The specific infringement facts in this case can be determined that the pregnancy time of Xiao Zhang’s son born with others occurred during the marriage relationship between Xiao Zhang and Xiao Li, that is, Xiao Zhang had sexual relations with others during the marriage relationship with Xiao Li, according to the first registration form and the Birth Medical Certificate issued by a Beijing hospital in Beijing. According to the certificate letter issued by Xiaoli’s police station and the psychiatric outpatient cases of a hospital,It can be concluded that Xiaoli only learned of Xiao Zhang’s infringement in early 2022, that is, the infringement result occurred after the implementation of the Civil Code. According to the provisions of the Civil Code on tort liability, the infringement occurred before the implementation of the Civil Code, and the infringement damage result occurred after the implementation of the Civil Code, so the legal provisions of the Civil Code should be applied.

　　Therefore, Xiao Zhang had sexual relations with others during the marriage relationship with Xiao Li, and gave birth to children, which was in line with the provisions of Article 1091 of the Civil Code for damages. Xiao Li’s request for ordering Xiao Zhang to pay him 100,000 yuan for mental damages was justified and in line with the law. Regarding Xiao Zhang’s reply, there is no factual and legal basis, and the court will not accept it. In the end, the court ruled that Xiao Zhang paid Xiaoli 100,000 yuan for mental damages.

　　Judge’s prompt

　　How to exercise the claim for divorce damages?

　　Divorce damage compensation refers to a legal system in which the spouse’s major fault leads to the breakdown of the marriage relationship, and the fault party should compensate the innocent party for the loss. Divorce damages include material damages and mental damages, and the amount of compensation can be agreed by the husband and wife. If the agreement fails, the court will determine it as appropriate. The system of divorce damages is a kind of relief given by law to the innocent party in marriage at the time of divorce. On the basis of the Marriage Law, the Civil Code has added "other major faults" as the bottom clause that can be applied to divorce damages, and included some situations that did cause serious damage to the other party into the scope of damages, further improving the divorce damages system. "There are other major faults", that is, other behaviors that violate marriage and family obligations in marriage, such as adultery, drug abuse, gambling and whoring, are generally determined by the court according to the circumstances of the case.

　　Judge Zhou Tao of the Juvenile Family Court of Xicheng District People’s Court said that according to relevant laws and regulations, the subject of the claim for divorce damages can only be the innocent spouse. It is proposed by the innocent party to his legal spouse, that is, the guilty party. The third party who commits bigamy, cohabitation, adultery and other acts with the fault party is not the subject of compensation obligation in the divorce damage compensation system, and the fault-free party cannot claim compensation from the "third party" in divorce proceedings. If both husband and wife are at fault, neither of them can claim damages. In the case of divorce proceedings, if the innocent party, as the plaintiff, files a claim for divorce damages to the people’s court, it must be filed at the same time as the divorce proceedings. If the innocent party, as the defendant, does not agree to the divorce and does not file a claim for divorce damages, he can file a separate lawsuit for divorce in the future. In view of the case of divorce by agreement, if the divorce registration formalities have been completed in the marriage registration office, the people’s court may still file a claim for divorce damages with the court, but the people’s court will not support it if the request has been explicitly abandoned at the time of divorce by agreement.

　　During the marriage relationship, the violation of loyalty obligations by either spouse will often constitute an infringement of the other spouse’s rights, causing the other spouse to suffer both material and spiritual damage. It is the need to promote equal, harmonious and civilized marriage and family relations, and also the protection of social public interests to make the wrong party punished for the damage and the innocent party compensated and relieved for the damaged rights.

　　Text/Tian Jing Ma Jiakai (Beijing Xicheng Court)

In the middle of this month, the Central Radio and Television General Station and the Organizing Committee of the 19th Asian Games in Hangzhou launched the Asian Games Art Creation Season for Asian artists. Nearly 100 outstanding Asian artists and people from all walks of life participated in it, and their works can be seen in many Asian Games venues and main media centers.

In the main media center of Hangzhou Asian Games, the home base of Chinese and foreign media, a statue of Golden Pine is like a hospitable host, welcoming all media in the main media center.The work "Golden Pine welcomes guests" comes from Zhu Bingren Bronze Sculpture Art Museum.

China arts and crafts master Zhu Bingren:In fact, we can see some of my works on display in many venues of the Asian Games, with a total number of more than 100 pieces. They are also gifts for the Asian Games as artists, and they are also used to welcome these athletes of the Asian Games.

What attracted us most when we came to Zhu Bingren Bronze Sculpture Art Museum was the art exhibition dedicated to the Asian Games.Many of the works in it were specially created by Zhu Bingren for the Asian Games, especially this "Three Seal of Hearts" was created by Zhu Bingren in collaboration with two other masters, and can be bought in franchised stores.

Of all the works created for the Asian Games, Zhu Bingren likes the Dancer best. The abstract structure gives the audience the greatest imagination. For example, does he look like an Asian Games torchbearer who is carrying the flame, and when they are combined, they look like performers who are singing and dancing to welcome the Asian Games.

This art of melting copper was discovered by Zhu Bingren in a fire, and the free flowing form of copper after melting gave him artistic inspiration. For the first time in the history of Asian Games, the artistic creation season of Asian artists in Hangzhou Asian Games has given artists like Zhu Bingren more creative space.

China arts and crafts master Zhu Bingren:How can art and sports, art and our culture be more closely combined, especially with international exchanges, so that we can show our best and most beautiful things to the people of Asia and the people of the world.

　　Cartography: Andy

　　Core reading

　　In July, the national economy was generally stable and the transformation and upgrading were solidly promoted. Domestic demand continues to expand, industrial upgrading continues, employment prices are generally stable, the momentum of innovation and green development is improving, and people’s livelihood security is strong and effective. Despite the pressure and challenges, there are many favorable conditions for sustained economic recovery and high-quality development. In the second half of the year, the economy is expected to maintain a stable operation and the quality of development will continue to improve.

　　"In July, the national economy continued to recover, production demand was basically stable, employment prices were generally stable, and the quality of development was steadily improved." On August 15th, Fu Linghui, spokesman of the National Bureau of Statistics, said at the press conference of the State Council Office.

　　At the press conference, the National Bureau of Statistics announced that it will increase the release of service retail sales data from this month. Retail sales of services include retail sales of service activities in transportation, accommodation, catering, education, health, sports, entertainment and other fields. In the first seven months, the retail sales of services increased by 20.3% year-on-year.

　　Although the growth rate of some indicators has slowed down, the overall national economy continues to improve.

　　In the first half of the year, China’s economy continued to recover and the overall recovery was good. In July, the national economy was generally stable, and the transformation and upgrading were solidly promoted.

　　Domestic demand continues to expand. In the first seven months, the total retail sales of consumer goods increased by 7.3% year-on-year; Retail sales of services increased by 20.3% year-on-year; The national investment in fixed assets (excluding farmers) increased by 3.4% year-on-year.

　　The trend of industrial upgrading continues. In the first seven months, investment in high-tech industries increased by 11.5% year-on-year, which was significantly faster than the growth rate of all investment; The added value of equipment manufacturing industry increased by 6.1% year-on-year, which continued to be faster than all industries above designated size; The production index of information transmission, software and information technology service industry increased by 11.9% year-on-year, and the development of modern service industry improved.

　　Employment prices are generally stable. In July, the national urban survey unemployment rate was 5.3%, 0.1 percentage point lower than that of the same period last year. In July, CPI decreased by 0.3% year-on-year due to the high base in the same period of last year, but increased by 0.2% quarter-on-quarter, the first increase in five months; The core CPI excluding food and energy increased by 0.8% year-on-year, with an increase of 0.4 percentage points over the previous month.

　　In response to the employment situation of young people concerned by the society, Fu Linghui said that since the beginning of this year, all localities have done everything possible to promote the employment of college graduates, and 198,000 offline campus recruitment activities have been held. According to the information of the education department, the employment situation of college graduates is generally stable, and the rate of implementation and the number of implementation have increased slightly compared with the same period of last year.

　　The momentum of innovation and green development is improving. In the first seven months, investment in scientific research and technical service industry increased by 23.1% year-on-year, investment in science and technology continued to increase, and the momentum of innovation-driven development continued to increase. In July, the output of new energy vehicles and solar cells increased by 24.9% and 65.1% respectively, the green and low-carbon transformation continued to deepen, and new energy products grew rapidly.

　　People’s livelihood security is strong and effective. In the first seven months, raw coal production increased by 3.6% year-on-year, and power generation increased by 3.8%. In July, the grain price dropped by 0.2 percentage points compared with the previous month, and the prices of fresh vegetables, pigs, beef and mutton all dropped.

　　"In July, although the growth rate of some indicators slowed down, the overall national economy continued to improve." Fu Linghui said.

　　Industrial upgrading continues to advance, new kinetic energy accumulates and grows, and industrial operation is expected to remain generally stable.

　　In July, the national industrial producer’s ex-factory price (PPI) decreased by 4.4% year-on-year, which was 1 percentage point lower than that of the previous month, narrowing the decline for the first time this year. PPI decreased by 0.2% month-on-month, and the decline was 0.6 percentage points narrower than that of last month.

　　"The narrowing of PPI year-on-year decline is conducive to the improvement of corporate revenue and the recovery of industrial production." Fu Linghui said. In July, the added value of industrial enterprises above designated size increased by 3.7% year on year.

　　Judging from the industrial operation, there are four main characteristics of industrial production in July.

　　The development of high-end manufacturing and intelligent product manufacturing is generally good. With the extension of the industry to the high end, the high-end manufacturing industry represented by aerospace has grown rapidly. In July, the added value of aerospace and equipment manufacturing industry above designated size increased by 11.2% year-on-year. The expansion of residents’ demand for smart consumer products has driven the growth of related industries. In July, the added value of smart consumer equipment manufacturing increased by 15.3% year-on-year.

　　The development of new energy-related industries is improving, and new energy vehicles, photovoltaic cells and other products are growing rapidly, and the driving force for upstream and downstream industries is also increasing. In July, the output of charging piles increased by 26.6%; The output of ultra-white glass products for solar energy industry increased by 52.3%.

　　Production in the raw materials industry has accelerated. With the strengthening of terminal demand, the added value of raw material manufacturing industry increased by 8.8% year-on-year in July, 2 percentage points faster than last month. Among them, the added value of steel and oil and coal processing industries increased by 15.6% and 14.8% respectively.

　　"In the next stage, despite the market demand constraints, with the economic recovery, industrial upgrading continues to advance, new kinetic energy accumulates and grows, and industrial operation is expected to remain generally stable." Fu Linghui said.

　　With the enhancement of economic endogenous power and macro-policy control, the economy is expected to continue to recover.

　　Looking at the world, the world economy is still facing downward pressure. Looking at China, economic recovery still faces constraints such as insufficient demand, structural contradictions and cyclical problems.

　　"However, China’s domestic market has great potential, strong industrial base and wide development space, and its long-term positive fundamentals have not changed." Fu Linghui said that with the strengthening of economic endogenous power and macro-policy regulation, the economy is expected to continue to recover.

　　Domestic demand pulls on — —

　　From the perspective of consumption, the recovery of the consumer market is still going on.

　　Service consumption grew rapidly. Driven by summer travel, service consumption grew rapidly. In July, business passenger traffic increased by 47% year-on-year, and catering revenue increased by 15.8%.

　　Cultural and entertainment consumption continued to expand. In July, the box office revenue of national movies increased by 111% month-on-month, and entertainment activities such as cultural and sports performances increased significantly, driving consumption growth.

　　Online retailing continues to be active. In the first seven months, the online retail sales of physical goods nationwide increased by 10% year-on-year, accounting for 26.4% of the total retail sales of consumer goods, and contributing 35% to the growth of total retail sales of consumer goods in the same period.

　　Retail sales of physical stores grew steadily. With the increase of offline consumption activities, in the first seven months, the retail sales of limited physical stores increased by 4.2% year-on-year.

　　"In the next stage, with the economic recovery, the improvement of residents’ employment, the increase of income and the effective consumption promotion policy, consumption is expected to continue to expand." Fu Linghui said that from the observation of big data, tourism consumption is expected to continue to pick up, and related consumption such as electronic products and household consumption is expected to gradually improve.

　　From the perspective of investment, investment in manufacturing and infrastructure is expected to continue to grow, helping the stable economic development.

　　In the first seven months, although investment in real estate development decreased by 8.5%, investment in infrastructure increased by 6.8% and investment in manufacturing increased by 5.7% year-on-year, which supported the expansion of investment in fixed assets.

　　Fu Linghui said that with the development of industrial upgrading and the enhancement of innovation drive, investment in manufacturing and infrastructure is expected to continue to grow, contributing to stable economic development.

　　The external environment is expected to improve — —

　　Look at the demand. "Since July, the global inflation level has dropped significantly, interest rate hikes in major economies may come to an end, the turmoil in global financial markets has eased, and the global economy may be better than expected." Fu Linghui said that this has created favorable conditions for the stable development of China’s foreign trade.

　　Look at the supply. China’s industrial system is complete, the supporting facilities are relatively perfect, and the competitiveness of goods export in the international market is strong. Since the beginning of this year, the share of China’s exports in the international market has remained basically stable, and foreign trade has shown strong resilience.

　　At the same time, China continued to diversify its trading partners. In the first seven months, the import and export of countries along the Belt and Road increased by 7.4% year-on-year, faster than the growth rate of all imports and exports. Fu Linghui said that in the second half of the year, China’s exports are expected to remain basically stable as the policy effect of stable scale and excellent structure of foreign trade continues to emerge.

　　The macro-policy effect is gradually emerging — —

　　Since the beginning of this year, focusing on the key issues in economic operation, various departments have successively introduced policies to promote the consumption of home, electronic products and new energy vehicles, and introduced policies to accelerate the construction of charging infrastructure and promote private investment to expand investment.

　　"Recently, relevant departments are actively planning to implement a reserve policy to promote economic recovery." Fu Linghui said that the effects of these policies have gradually emerged, which will help promote economic recovery.

　　"On the whole, despite the pressures and challenges, there are many favorable conditions for sustained economic recovery and support for high-quality development. In the second half of the year, the economy is expected to maintain a stable operation and the quality of development will continue to improve." Fu Linghui said.

　　Our reporter Fang Liang Yang Zhonghou reported that on April 24th, the provincial conference on spiritual civilization construction and the mobilization meeting for building a national civilized city were held in Shenyang. The meeting made arrangements for the construction of spiritual civilization in the province and the creation of a national civilized city this year, emphasizing the need to thoroughly implement the important exposition of the Supreme Leader General Secretary on strengthening the construction of socialist spiritual civilization, firmly grasp the essential requirements of Chinese modernization, closely follow the main line of studying, propagating and implementing the spirit of the 20 th National Congress of the Communist Party of China, and extensively practice socialist core values around the mission and tasks of raising flags, gathering people’s hearts, educating new people, revitalizing culture and displaying images. We will promote the cultivation, practice and creation of civilization as a whole, accelerate the improvement of urban civilization level, and provide strong ideological guarantee, strong spiritual strength and rich moral nourishment for the success of the first battle of the three-year action of comprehensively revitalizing the new breakthrough and promoting the practice of Chinese modernization in Liaoning. Hao Peng, Secretary of the Provincial Party Committee and Director of the Standing Committee of the Provincial People’s Congress, attended the meeting and delivered a speech. Li Lecheng, Deputy Secretary of the Provincial Party Committee and Governor, presided over the meeting.

　　Hao Peng pointed out that in the past year, the whole province focused on welcoming, publicizing and implementing the main line of the 20th National Congress of the Communist Party of China, closely linked to the overall situation of Liaoning’s revitalization and development, rallied and made great efforts, the Party’s innovative theory was more deeply rooted in the hearts of the people, the mainstream ideological public opinion was further consolidated and expanded, the socialist core values were widely promoted, the cultural soft power was continuously enhanced, the spiritual civilization construction was solidly promoted, and all the work was fruitful, which effectively promoted the coordinated development of material civilization and spiritual civilization.

　　Hao Peng emphasized that since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to the construction of socialist spiritual civilization. The important exposition of the General Secretary of the Supreme Leader on strengthening the construction of socialist spiritual civilization has scientifically answered a series of directional, fundamental and strategic major issues in the construction of spiritual civilization in the new era, which is the fundamental follow-up to guide us to do a good job. The whole province should stand on the strategic height of building a strong country and rejuvenating the nation, fully understand the significance of spiritual civilization construction, thoroughly study and implement the important exposition of the Supreme Leader General Secretary on socialist spiritual civilization construction, and comprehensively implement the important instructions made by the Supreme Leader General Secretary on spiritual civilization construction during his inspection in Liaoning, so as to continuously improve the people’s ideological consciousness, moral standards, civilization accomplishment and the level of civilization of the whole society with greater efforts, more practical measures and better work style, and strive to open up a new situation in Liaoning’s spiritual civilization construction in the new era.

　　Hao Peng emphasized that the province’s spiritual civilization construction front should focus on achieving new breakthroughs in all-round revitalization, closely follow the mission and tasks, identify the starting point, combining point and launching point of the work, and inspire vigor and inject positive energy to achieve success in the first battle of the three-year action. We should persist in using the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era to build a soul, combine the theme education, raise the upsurge of learning, thinking and practicing in an all-round way, consolidate the ideological and theoretical foundation of firmly defending the "two establishment" and resolutely achieving the "two maintenance", consciously become a firm believer, an active disseminator and a loyal practitioner of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and effectively turn the learning gains into political ability, practical actions and work results. It is necessary to unite the powerful spiritual force to promote the new breakthrough of Liaoning’s comprehensive revitalization, fully demonstrate the lofty aspirations and grand scenes of winning the "Liaoshen Campaign" in the new era, further boost the entrepreneurial spirit of the directors, consolidate and expand the mainstream ideological public opinion of Liaoning’s revitalization and development, firmly grasp the leadership of ideological work, and continuously improve the expectations of the outside world for Liaoning. It is necessary to continuously improve people’s civilization quality and social civilization level, continuously strengthen education guidance, practice cultivation and system guarantee, carry out civic moral construction projects in depth, actively cultivate and carry forward the new trend of the times, comprehensively promote the civilized practice of the new era, inherit and carry forward the spirit of Lei Feng, and promote the high-quality development of volunteer service.

　　Hao Peng emphasized that the national civilized city is the highest honor to evaluate the overall civilization level of the city. Creating a civilized city is an important carrier of spiritual civilization construction and a "golden signboard" of the business environment. It is necessary to benchmark the advanced, catch up and surpass, constantly improve the quality and efficiency of work, and win the tough battle to create a national civilized city. First, we should pay more attention to taking the people as the center, firmly establish a correct view of political achievements, always adhere to "creating for the people", "creating for the people" and "creating for the people", guide the masses to enhance their sense of ownership, fully mobilize the initiative and creativity of the masses to participate consciously, solve the problems of the people’s urgent difficulties and anxieties with their hearts and feelings, and let the people feel happy, so that civilized cities can be built into people’s livelihood projects that benefit the masses and close the relationship between cadres and the masses. Second, we should pay more attention to improving governance efficiency, make "embroidery efforts" and improve the level of refined governance; Make good use of scientific and technological strength to improve the level of intelligent governance; Promote the shift of social governance and service focus to the grassroots level, and open up the "last mile" of urban grassroots governance. Third, we should pay more attention to strengthening the awareness of the rule of law, use the means of the rule of law to rectify unethical and untrustworthy behaviors, further improve the temperature and level of law enforcement, continuously optimize the government environment, and improve the service level of all walks of life, especially the window industry. Fourth, we should pay more attention to highlighting cultural characteristics, and persist in casting the soul with literature, prospering the city with literature, and educating people.Let the positive energy of civilization fill every corner of the city, make the city more cultural, rich in cultural heritage and cultural features, turn cultural soft power into a hard support to help the city develop, and add color to the creation of a civilized city. Fifth, we should pay more attention to the overall promotion, strengthen the concept of system, strengthen the overall planning of work, the main leaders personally grasp, the Chuangcheng Office takes the lead, and the member units work together to play a good game of chess and fight a good "overall war." Sixth, we should pay more attention to normalization creation, adhere to normalization management, form normalization mechanism, and do well normalization activities. We should not only fight the "tough battle" of creation, but also fight the "protracted war" of creation, ensure the high quality of results with the high quality of process, and strive to achieve tangible results.

　　Hao Peng stressed that it is necessary to tighten the responsibility and strengthen the Party’s overall leadership over the construction of spiritual civilization. Party committees at all levels, as the main body of responsibility, should put spiritual civilization construction in a more important position, improve the leadership system and working mechanism of unified leadership of party committees, joint management of the party and government, organization and coordination of the Civilization Committee, respective responsibilities of relevant departments and active participation of the whole society, and ensure that all tasks are implemented with high quality and high level. Civilization committees at all levels should dare to take responsibility and take the lead, and play a good role in overall planning and coordination. All relevant departments and units at all levels should perform their duties and responsibilities to ensure that spiritual civilization construction continues to achieve new results and create a new situation.

　　Liu Huiyan, member of the Standing Committee of the Provincial Party Committee and Minister of Propaganda Department, conveyed the spirit of the meeting. Provincial leaders Gong Fuqing, Guo Caiyun, Yu Gongbin and Yang Zhonglin attended the meeting at the main venue. The meeting was held in the form of video and telephone conference, and each city set up sub-meeting places. Yingkou, Liaoyang, Zhuanghe, Dalian, and the Provincial Department of Housing and Urban-Rural Development made exchange speeches.

Titanium media note:This article comes from WeChat WeChat official account Eight-Point News (ID: Health Insight), written by | Yan Yucheng, Xi Xiangyu, edited by | Chen Xin, published by Titanium Media with authorization.

On October 26th, the inhalation COVID-19 vaccine was officially launched in Shanghai as a booster shot. Citizens who only received two shots can choose to use the recombinant Covid-19 vaccine for inhalation (adenovirus type 5 vector) for the third shot.

On the day of vaccination in Shanghai, all districts released news that can be reserved. After visiting Jianwen at 8 o’clock, it was found that in some inoculation sites, many people called to consult the inhalation vaccine, but not many people actually vaccinated, and many people were still on the sidelines.

Among many experts interviewed by Jian Wen at 8: 00, there is a view that inhaled COVID-19 vaccine has relatively lower side effects, less pain of getting a shot, and is more friendly to the people.

There is also a view that inhalation vaccine, like other vaccines in China, can’t effectively deal with the mysterious Kerong mutant with stronger escape. "It’s just a vaccine with different technical routes, which evokes some people’s freshness."

The experts interviewed generally believe that the effect of inhaled COVID-19 vaccine can only be conservative and optimistic. Because of the lack of clinical data, it may be feasible as an emergency short-term plan with quick effect, but its long-term effect needs further observation. In addition, it is a pity that children, as the most vulnerable group in need of protection, have not been included in the vaccination plan.

Just inhale the fog in the "milk tea cup" and hold your breath for 5 seconds to complete the inoculation.

When the medical staff presses the button, an air atomizing device atomizes 0.1 ml of vaccine (1/5 of the dose of traditional intramuscular vaccine) into very small particles and pours them into an atomizing cup shaped like a "milk tea cup". The vaccinator takes a deep breath first, then holds the nozzle of the atomizing cup in his mouth, takes a deep breath until there is no fog in the cup, and then holds his breath for at least 5 seconds.

Because of the low concentration of sucrose added into the vaccine adjuvant, it is used to improve the stability of adenovirus vector. After vaccination, many people said that inhalation vaccine has a little sweetness.

This inhaled COVID-19 vaccine was produced by Kangxinuo Bio-Co., Ltd. Before that, it was only used in individual emergency situations. This time, Kangxinuo inhaled COVID-19 vaccine was launched in Shanghai to boost immunization, which is the second large-scale application at the city level since it was approved as an booster for emergency use on September 4th.

What was the vaccination situation on the first day of operation? At 8: 00, Jianwen called several inhalation COVID-19 vaccination sites, among which the staff of a community health service center in Pudong said that today (26th), 4 or 5 people were vaccinated with inhalation COVID-19 vaccine, and more than 20 people were vaccinated with other types of COVID-19 vaccine.

The staff said that there were many people who called to consult the inhalation vaccine, but not many people actually came to fight. Many people are still on the sidelines, asking mostly about the side effects of the vaccine and whether it can be used as basic immunization (the first and second injections). As it is the first day of vaccination, it is not clear whether inhalation vaccine can greatly promote the amount of booster shots.

At eight o’clock, Jianwen called another inoculation point as an vaccinator and asked if it was necessary to queue up. The staff said, "If you don’t queue up, it’s the third dose. Where are so many people?"

According to the news released by Shanghai, there are 25 inhalation COVID-19 vaccination sites in the first batch, and subsequent districts will increase or decrease the number of vaccination sites according to the actual situation. People can make an appointment to get inhaled COVID-19 vaccine on Shanghai Health Cloud. Most of these vaccination sites only provide inhalation COVID-19 vaccination service at a specific time period on one day of the week.

Among the many inhalation COVID-19 vaccination sites called for consultation, one vaccination site indicated that it was necessary to make an appointment in Health Cloud first, and only provided vaccination from 2: 00 pm to 4: 00 pm on Monday. At 8: 00, Jianwen visited three inoculation sites randomly. Two inoculation sites did not provide inhalation COVID-19 vaccination service, and the other was not at inhalation COVID-19 vaccination time.

At present, only the inhaled COVID-19 vaccine of Kangxinuo can be used for booster injection (the third injection), and the vaccination population is limited to those aged 18 and above who have completed basic immunization for 6 months.

In fact, this is not the first time that inhaled COVID-19 vaccine has been used on a large scale at the city level.

According to Xinjiang Daily, Urumqi has recently carried out inhalation COVID-19 vaccination for the key population over 18 years old who have completed intensive immunization for six months, and it has also been designated as the second dose of booster shot for specific population, which is the so-called "fourth shot".

Weibo’s account "Miao He, Xinjiang", certified as "Deputy Director of the Tourism Bureau of Bazhou, Xinjiang", said on the personal Weibo that some areas in Xinjiang have started to inoculate the fourth dose of vaccine, also using Kangxinuo’s inhalation vaccine.

In Bazhou, a month ago, the local hospital received the training of inhalation vaccine, and the staff of vaccine company introduced the advantages of inhalation vaccine to the staff of medical and health institutions and trained them in related operations.

In response to the media, Kangxinuo said: The company did provide inhaled COVID-19 vaccine to Xinjiang, and whether it was used for the fourth dose of vaccination, the company did not know.

In March 2022, the World Health Organization issued an interim statement on COVID-19 vaccine. The statement pointed out that it is hoped that the future COVID-19 vaccine will not only prevent severe illness and death, but also prevent infection and transmission, and stressed that the vaccine that can cause mucosal immunity is a more ideal choice.

According to Nature, there are about 100 mucosal COVID-19 vaccines under development around the world. About 20 of them have been clinically tested in humans, and at least 4 of them have completed or are in the process of phase III research.

As described by many experts, inhaled COVID-19 vaccine simulates the process of natural infection and can quickly activate immune cells in the nose and respiratory mucosa of the vaccinated person. According to an article by news topic in Nature on September 6th, these local cells "act as sentries of infected sites" and "they can take action faster."

On the mucosa, these immune cells will produce a kind of immunoglobulin A (IgA) called secretory immunoglobulin. If you have an impression on some news reports in the early days of COVID-19 epidemic, you may still remember that you used to distinguish whether a person had been infected with COVID-19, and the main observation was IgG and IgM antibodies in his body.

IgM means that this person may be in acute infection period, while IgG means that this person may be in late infection period or have previous infection. Similarly, these two indicators are often used to evaluate the antibody level in a person after vaccination with inactivated vaccine.

In this process, IgA is an antibody index that is not paid much attention to. It exists in both blood and mucosa, so it is difficult to evaluate its true level in human body. Moreover, because of its rapid regression, people basically don’t expect IgA to help the human body resist infection for a long time.

Today, in the case that almost all intramuscular COVID-19 vaccines are poor in anti-infection, the adenovirus vector vaccine with outstanding mucosal immune effect has become the "new favorite" and has become the current anti-epidemic vanguard.

Perhaps IgA, the once neglected "youngest son", can also become a new hope for the vaccine family?

On September 16th, the New England Journal of Medicine published a study, which provided a scientific basis for IgA antibody to prevent Omicron mutant infection.

After screening 338 medical workers who had been vaccinated with three doses of vaccine, it was found that a high level of mucosal IgA antibody could reduce the risk of Omicron infection by more than half. Dr Charlotte, the first author of the paper, said: It is not surprising that antibodies in the respiratory tract neutralize the virus locally, but these findings show for the first time that mucosal antibodies in the respiratory tract can actually prevent Omicron infection.

Many experts told 8: 00 Health News that they were conservatively optimistic about the effect of inhaled COVID-19 vaccine. If it is a short-term solution for emergency use, inhalation vaccine may have certain effect based on theory and some scientific evidence at present.

On the other hand, virologist Chang Rongshan believes that the side effects of inhalation vaccine are relatively low. Inoculators may be less prone to discomfort symptoms such as fever and fatigue, and the pain of getting a needle is less. Therefore, inhalation vaccine is more friendly than injection vaccine and may increase its appeal.

According to a grass-roots CDC worker who has experienced the workflow of Kangxinuo inhaled COVID-19 vaccine, the atomization equipment corresponding to this vaccine is relatively simple to operate, and the staff’s experience is relatively easy, which may even be lower than that of injectable vaccine. "We tried it with saline without vaccine, and there is no inhalation burden in our subjective feelings."

Behind the expectation, there are also hidden concerns.

Many experts pointed out that it may be difficult to ensure the long-term effect after vaccination because IgA antibody fades too fast and the level of neutralizing antibody evoked by inhalation vaccine in vivo is not high enough, which still needs some observation and real world data in the future.

Up to now, Kangxinuo Bio has not released the phase III clinical trial data of this inhaled COVID-19 vaccine.

In fact, the effect of mucosal immunity is difficult to measure, and there are only data from animal experiments. Tao Lina, an expert in vaccine science, said that the academic community has not reached a consensus on the quantitative determination method of mucosal immunity, involving many indicators, and how to sample is also a problem.

"Inhaled vaccines have long been used in influenza prevention, but injectable vaccines are still the mainstream because inhaled vaccines have some shortcomings." Chang Rongshan told Jian Wen at eight o’clock.

However, returning to the technical route of adenovirus vector, its immunogenicity is really not ideal — — Although it is better than inactivated vaccine, it is not as good as mRNA vaccine.

Zou Yebin, a popular science author, pointed out that the immunogenicity of inactivated vaccine is the lowest among COVID-19 vaccines used on a large scale at present, and it is only much higher than the lowest vaccine. Does it mean that the final immune protection is sufficient?

Zou Yebin said that with reference to the statistical results of neutralizing antibodies in BA.1 in Omicron, there are still many people whose neutralizing antibodies are below the detection limit after inoculation with different dosage forms of adenovirus vaccine and Zhifei booster needle. "This is BA.1, and now the mainstream Omikrongya strain may be more troublesome. “

What’s more troublesome is that COVID-19 vaccine, an adenovirus vector of Johnson & Johnson and AstraZeneca abroad, was reported earlier, which may lead to rare but serious adverse reactions — — Immune thrombotic thrombocytopenia induced by vaccine. This will lead to blood clots in the very few "unlucky" vaccinators.

However, at eight o’clock, Jian Wen noticed that there is no authoritative information to report the case of thrombosis caused by Kangxinuo’s adenovirus vector vaccine.

Kangxinuo previously issued a statement saying that the vector used is adenovirus type 5, which is different from Johnson & Johnson and AstraZeneca. At the press conference of joint prevention and control in the State Council on April 21st, 2021, National Health Commission also said that there was no report of thrombosis caused by inoculation of domestic Kangxinuo adenovirus vector COVID-19 vaccine, and the drug supervision department will continue to monitor it.

The last question is how inhalation vaccine can protect the most vulnerable people. At present, the use of this vaccine in Shanghai is restricted to people over the age of 18, but children, the elderly and people with insufficient lung capacity cannot inhale it well.

At the moment when new mutants are rampant, children are also one of the people who need protection most.

Jin Dongyan, an expert in virology at the University of Hong Kong, stressed that the experience of other overseas countries suggests that there are more and more concerns about the serious illness and death of a very small number of children infected with the mysterious Crohn, and children play an important role in the community transmission chain. However, if inhaled COVID-19 vaccine is used as the front line to prevent infection, but it does not protect children, it may become a hidden danger in the future.

According to Science and Technology Daily, Zhu Tao, chief scientific officer of Kangxinuo Biology, said that the use of inhalation vaccine can be easily mastered by children over 6 years old. Kangxinuo has plans to apply to the relevant departments for the inclusion of inhaled vaccines in the strengthening program for people aged 6-17, but the timetable has not yet been determined.

1905 movie network news Recently, according to foreign media Variety, the superhero movie Madame Web (translated as "Lady Spider") produced by Sony Pictures and adapted from Marvel comics has been officially put on the agenda, and the heroine will play the leading role — — Mrs spider. This will also be the first adaptation of Marvel comics featuring women launched by Sony Pictures, and the role of Mrs Spider may also be linked with Spider-Man and become a key figure in the multiverse. The film is directed by S·J· Clarkson, and written by Matt Sazama and Burk Sharpless. It is worth looking forward to!

　

Mrs spider raises expectations.

Damei, the heroine of fifty shades of grey, joined heavily.

Mrs Spider is a character who suffers from myasthenia gravis and needs to be connected to a spider web-like system to sustain her life. Her real name is Cassandra Webb, and she appeared in the 210th issue of the comic series in 1980. Mrs Spider in the cartoon has super precognition and telepathy ability. She is a mutant with clairvoyance. She once provided powerful help to Spider-Man with her super ability.

　

The film Madame Web (translated as "Mrs Spider" for the time being) came out or will be starred by Dakota Johnson, a famous American actress. Dakota Johnson once had an impressive performance in fifty shades of grey, movies and so on. His unique temperament and exquisite facial features left a deep impression on the audience. Dakota Johnson comes from a family of entertainers, and his future performance on the screen is full of expectations. I believe that if she joins us, it will definitely bring unprecedented excitement to the film.

　

Sony Pictures’ first female protagonist Marvel comic adaptation

Mrs spider or a key figure in the multiverse

In the 1994 Spider-Man animation, Mrs Spider used the spider web behind her to shuttle through the multiverse, and called Spider-Man from different universes to help. In comics, Mrs Spider is also the key to the interrelated multiverse. She once helped Spider-Man with her super foresight. The movie version may be extended according to this setting. In view of Mrs Spider’s rich connection with the multiverse, this role may become an important person connecting the multiverse.

As Sony Pictures’ first adaptation of Marvel comics featuring women, Madame Web’s plot trend is even more curious. Will she be linked with Spider-Man? What story will happen again? At present, the film is still in the preparatory stage, and more exciting is worth looking forward to!

On the evening of March 3, 2022, "Touching China" 2021 People’s Awards Ceremony was broadcast simultaneously on CCTV’s comprehensive channel and new media platform, which was hailed as "Chinese’s annual spiritual epic" and reached its climax. According to the statistics of the whole network, as of 15: 00 on March 8th, Touching China had 77,000 articles, 4.38 billion hits and 17.52 million discussions. From the end of January, 2022 to the present, we have witnessed a series of glowing names and earth-shaking stories. Through the full coverage of many traditional media and new media, holographic coverage of different media forms, and the participation of all the staff represented by the parties’ stories and netizens’ comments, we have jointly staged a "touching" masterpiece that spans the spring of 2022, and the emotional aftermath is still continuing today. It can be said that the integrated communication strategy of < Touching China > 2021 People’s Awards Ceremony embodies the concept of "four all-media" and is a successful practice of all-media communication.

Compared with the concept of all-media, which mainly focuses on media forms, distribution platforms or means of expression, "all-media, holographic media, all-media and all-effect media" means that all-media is not only a cross-media integration, but also a deeper integration involving time and space, media technology, communication subjects and communication functions. The project team invited experts from related fields to discuss the innovative mode of planning, producing, broadcasting and disseminating the whole chain and whole process around "Touching China 2021 People Award Ceremony", and made suggestions together with the news center of the General Station to form a practical, instructive and operational innovative scheme of "Touching China". By creating "four all-media", an all-media communication pattern will be formed, and the integrated communication will reach a new height &mdash; &mdash; It has created a continuous heat, crossed the barrier of information access, realized the diversification of communication subjects, and optimized the efficiency, effectiveness and effectiveness of communication.

First, the whole media: creating continuous heat

The original intention of the whole media is that when reporting a news event, the media should report the whole process of the event from the beginning to the result (if the article is published publicly, it should be noted here). This is required by the instant communication characteristics of new media. For the large-scale event "Touching China", the whole media means "topic management" in the whole process of the event, from preheating before the award ceremony, to being popular in the award ceremony, and then to spreading after the award ceremony. The event should have a sustained heat to attract more attention and have greater social impact. As early as the launch of < Touching China > 2021 People’s Awards Ceremony, the project team and CCTV News WeChat WeChat official account jointly planned, and from January 27, 2022, they continuously pushed "Miss Your Little Flower" to write a letter in tears: We are all fine, but we are missing you "and" We can finally look up and see the sky! The guy changed his name excitedly. He took a photo with six chairs, and the story behind it was too shocking. He is one of the movie prototypes! The sword is the return visit story of four previous "Touching China" figures, such as gunpowder "Plastic Surgery for 30 Years", which warms up the 2021 People’s Awards Ceremony; On January 29th, CCTV news video number, Weibo account number and WeChat account number simultaneously released the video and related content of "Mao Xianglin and Six Chairs", and at the same time established related topics of Weibo. As of February 23, the above four WeChat tweets have been read more than 100,000 times.Weibo’s topic has been read more than 200 million times, reprinted by dozens of media, and spread many times.

The warm-up of < Touching China > 2021 People’s Awards Ceremony gradually reached a climax before the program was officially broadcast. At 22: 20 on March 1st, 2022, the popularity of "Touching China 2021" and "Long Lin Binding" version of the promotional film was released on CCTV news Weibo and other new media platforms, and the popularity of "Touching China 2021 People Award Ceremony" continued to climb.

&uarr; "Long Lin binding" version of the promotional video.

From noon to afternoon on the broadcast day of "Touching China > 2021 People Awards Ceremony", CCTV news client and Billie Billie (bilibili) simultaneously launched related short videos. These warm-up activities were still going on until the last moment of the official broadcast of the award ceremony. When the award ceremony is broadcast on CCTV comprehensive channel and other new media platforms, CCTV news also pushes pictures and texts specially made for people of the year, award speeches, etc. to expand the spread. After the award ceremony, CCTV news WeChat official account used the summary video "Last night, their stories were screened" to review the touching moment of "Touching China’s 2021 Person of the Year", aiming at continuing the popularity of the program. On March 10th, 2022, the General Manager’s Office of the General Desk published "Driving CCTV-1 ratings to increase by 39%, < Touching China’s People of the Year Award Ceremony > after 20 years, which once again aroused widespread concern. After careful planning in the early stage, this award ceremony formed a hot spot spanning three months, which not only attracted more attention, but also produced more lasting touch and strength.

Second, holographic media: crossing the physical barrier

Holographic media means that the form of information dissemination is not limited to simple pictures and texts, and the three-dimensional presentation of information is realized through media technology, breaking the boundaries between big screen and small screen, reality and virtual, bringing new experiences to audiences and users, and realizing comprehensive access to information. In the production and dissemination of "Touching China" 2021 series products, it is not difficult to see the innovative practice of the project team in designing and building holographic media. First of all, technologies such as graphics, text, video, sliding screen and H5 page are widely used to adapt to the presentation of different terminal products, so as to reach users of different terminals. Secondly, make full use of new technologies in program production and broadcasting, such as realizing the connection between stage and location, reality and creation in multiple scenes through AR technology; The huge screen reproduces the work and life scenes of the winners with print-style videos; Through the combination of reality and reality, telling the stories of winners vividly has a shocking effect, which increases the appeal and reach of the program. Third, multi-platform broadcast and delivery. In addition to CCTV’s comprehensive channel, there is also the new media matrix of CCTV, as well as almost all mainstream network platforms such as WeChat, Weibo, bilibili, Tik Tok and Aauto Quicker.

&uarr; AR technology shows the sense of science and technology and enjoys the visual feast

Finally, intelligent technology helps coverage, such as algorithm recommendation of major platforms, Weibo Hot Search List and other intelligent communication means, which also contribute to the creation of holographic media communication.

The purpose of holographic media is to eliminate the separation from the audience or users, so as to achieve effective access to information. The operation team of < Touching China > 2021 People Awards Ceremony handed in a beautiful answer sheet with data. On the evening of March 3, 2022, the audience rating of the award ceremony on CCTV comprehensive channel was 1.03%, which was 23% higher than that of the previous year. The data on the small screen is even more amazing. From March 1st to March 8th at 17: 00, there were 77,000 related reports on the whole network, and the total number of short videos created by Erchuang in the whole network was over 260 million. The number of related Weibo topics was over 3.5 billion, and 10 topics broke through 100 million. The number of people who moved China in 2021 was 340 million, and the number of people who raised the trophy with one hand was 2. It can be said that the operation team of "Touching China 2021 People Awards Ceremony" has achieved the integration and communication of all media by covering large and small screens, traditional media and emerging media, real world and virtual space with rich product forms and advanced media technology, and achieved the goal of holographic media.

&uarr; Top of Weibo Hot Search List and Hot Topics

Third, the whole media: enrich the main body of communication

All-staff media means that everyone can be the disseminator and receiver of information, and realize all-staff participation, all-round contact and all-staff interaction in communication activities. The Internet has broken the boundaries of communication and acceptance, making people the main body of communication. The key problem lies in how to attract more subjects to participate in communication activities. During the operation of < Touching China > 2021 People’s Awards Ceremony, the operation team mainly interacted with many netizens through the narration of the parties, which made the communication subject transcend specialization and realize socialization. As the netizen @ Yuzhu Cabin commented: "Touching China, which is expected every year, has been for 20 years. Countless times I was moved to tears, paying tribute to every hero who touched China! " Thanks to the interaction and participation of netizens, the influence of Touching China has been effectively enhanced.

Nevertheless, we still have to see that as a producer of programs and related cultural products, the main station plays a leading role in "setting the tone" from the planning of activities to the selection of characters and the broadcast of programs. As the producer and the first subject of communication, the reception desk shows the brilliance of human nature and attracts the participation of netizens by excavating and presenting the most touching moments of the annual figures in Touching China, thus greatly enriching the subject of communication. In this process, the person of the year in Touching China is the protagonist of the activity. Through their personal narration, the core theme of "ordinary makes great, and heroes come from the people" can be better reflected. Therefore, how to attract more netizens to participate has become the key to the success of the activity. From the perspective of communication process, the project team specially set up the project team of "Touching China" to focus on attracting the attention of netizens. Facts have proved that this move has achieved remarkable results, which is also proved by the reading volume of online platforms, hot searches and comments in Weibo, and the forwarding volume.

Overall, there are the following experiences worthy of attention. The first is all-round reach. Full coverage from before, during and after the broadcast of the program, and comprehensive coverage of all media platforms, from time and space, to the end. The second is the positive attraction of "online celebrity". The award-winning person of the year is undoubtedly the "online celebrity" that attracts people’s attention. Their personal stories and live interviews not only enhance the weight of the main body of communication, but also become an important factor to attract netizens to participate. The third is to let more people participate through collaborative production. For example, Rongfa Center’s coordination with CCTV News and bilibili UP Master to produce moving mixed clips is a successful exploration of collaborative content production with netizens. The main station also linked Hubei Radio and Television, Hunan Radio and Television, Red Net and other local media account matrices to achieve a wider coverage. Among them, Red Net connected to interview Jiang Mengnan’s parents, and the released work "Hunan girl Jiang Mengnan touched China, and her parents once choked" was played more than 5.59 million times; Linked with the accounts of universities such as Tsinghua University and Jilin University, the short video about Jiang Mengnan released by Tsinghua University reached 9.56 million times. This way of cooperation with other institutions can not only achieve multiple dissemination of products, but also allow more institutions and their users to participate. It is with the devotion of the vast number of users that "Touching China" can last for 20 years, and it has truly realized that it is always moving.

Fourth, full-effect media: optimizing efficiency, effectiveness and effectiveness

Some experts and scholars believe that as a comprehensive concept, all-effect media refers to the rational combination and utilization of existing resources to achieve the optimization of transmission efficiency, communication effect and media efficiency. Full-effect media requires breaking through all obstacles between information and users. Since the network platform plays an intermediary role in the process of connecting users and resources, especially the social media platform has become the super center of the social communication system, to improve the communication efficiency and coverage, we must rely on the network platform to achieve it. The integrated communication of Touching China attaches great importance to relying on the network platform to improve the communication efficiency in all aspects. For example, the return visit stories of winners of Touching China in previous years were first sent out on WeChat WeChat official account as a warm-up. As the "top priority" in the whole communication process, the award ceremony was broadcast live through CCTV integrated channel, and the new media matrix of CCTV news went into battle, and it was spread with the help of social platforms and short video platforms with a large number of users, achieving the first time to reach users, greatly improving the communication efficiency.

In order to optimize the communication effect, "Touching China" integrates the innovative project team to gain insight into users’ psychology, and puts in a series of eye-catching content products, with remarkable communication effect. For example, the "Long Lin Binding" version of the promotional film presents the winners of "Touching China" in the past 20 years, such as Yuan Longping and China women’s volleyball players, on the scroll page and "Long Lin", which is not only unique, but also makes netizens shout "touched"; Wechat has pushed the winners of Touching China in 2021 and the classic award speeches in graphic form, selected micro-content from the grand award ceremony, and achieved micro-communication effect, which has gained super-high broadcast volume and popularity.

This is the affirmation of the above innovative forms and contents by the market and users. In order to maximize the communication efficiency of Touching China, the integration and innovation project team has also made active explorations, such as systematically planning and packaging Touching China as a brand, lengthening the communication chain, and making the touching story and upward force have a more lasting incentive effect.

In a word, the integrated communication strategy of "Touching China 2021 People Awards Ceremony" conforms to the current trend of media integration and embodies the requirements of "four all-media", thus achieving a good communication effect. It gives us enlightenment: to conform to the general trend of media integration, to have "thoughtful, temperature and quality" works and appropriate media communication strategies, mainstream propaganda can be turned into powerful spiritual strength and public opinion support.

Author: Associate Dean and Professor of School of Journalism and Communication, Guangzhou University, Zou Jun.