Jiangyuan Investment Zhou Hui: How leading enterprises are subverted by emerging enterprises? Three big coffee letters of recommendation

Howard Marx bluntly said in Value Calculus: "The success or failure of investment mainly depends on whether the judgment of profitability is correct." And the core of this accurate judgment is the depth of cognition. Charlie Munger also emphasized that the essence of "being worthy" of what you want is to make cognition match value.

In a rapidly changing world, no one can judge the future based on the present; Even the most powerful people in this era are also confined to this era. Only by lengthening time, talking to people hundreds or even thousands of years ago and talking about everything in the universe can we break through our limited cognition and enhance our cognition. And the tool of dialogue is reading.

The smart people you can see from all walks of life have one thing in common, that is, they love reading and insist on reading. To make investment, it is necessary to observe things from a longer time and space by reading books, find out the unchangeable changes, deeply understand the first principles of things and discover the investment value.

In the autumn of October and the cool autumn wind, Venture Capital Exchange joined hands with a group of investors to share their favorite books with readers and friends, and traveled through time and space along the fingertips to find the high point of cognition. This is the sixth issue, and we invite Zhou Hui, a partner of Jiangyuan Investment, to share it.

Zhou Hui, Partner of Jiangyuan Investment

"Innovator’s Dilemma" by Clayton M. clayton christensen.

Recommendation:As a professor at Harvard Business School, christensen put forward the theory of "subversive innovation" through the cases of hard disk, automobile and other industries. He pointed out that leading enterprises often pay too much attention to mainstream market demand and rely on continuous innovation, while ignoring destructive technologies (such as simpler and cheaper products) in low-end or emerging markets, and are eventually subverted.

Frames such as "technology oversupply" and "value network" constructed in the book can help readers understand the underlying logic of market changes, and are especially suitable for identifying innovation opportunities that seem to be "non-mainstream" but may reshape the industry.

For venture capital institutions, this book provides a counterintuitive investment perspective-the real disruptor is not necessarily the most technologically advanced enterprise, but the innovator who can accurately capture the "non-consumer" demand and reconstruct the value chain. For example, when the mainstream market pursues high performance, emerging enterprises gradually erode the share of the original giants by meeting the demand of mass users for cost performance (such as Pinduoduo’s penetration into the sinking market). This enlightens us that in the process of understanding the enterprise, we should not only look at the technical indicators, but also analyze whether the product can break the existing competitive dimension and form a "dimension reduction blow".

In addition, the book emphasizes that "the resource allocation process determines the enterprise’s ability", which also reminds us to pay attention to the organizational flexibility of the invested enterprises and avoid missing the transformation opportunities due to path dependence.

Editor: Yue Yanan

Proofreading:Liu Rongzhi

Reporting/feedback

Liaoning province spiritual civilization construction work conference and the mobilization meeting to create a national civilized city were held, focusing on realizing comprehensive revitalization, ma

  Our reporter Fang Liang Yang Zhonghou reported that on April 24th, the provincial conference on spiritual civilization construction and the mobilization meeting for building a national civilized city were held in Shenyang. The meeting made arrangements for the construction of spiritual civilization in the province and the creation of a national civilized city this year, emphasizing the need to thoroughly implement the important exposition of the Supreme Leader General Secretary on strengthening the construction of socialist spiritual civilization, firmly grasp the essential requirements of Chinese modernization, closely follow the main line of studying, propagating and implementing the spirit of the 20 th National Congress of the Communist Party of China, and extensively practice socialist core values around the mission and tasks of raising flags, gathering people’s hearts, educating new people, revitalizing culture and displaying images. We will promote the cultivation, practice and creation of civilization as a whole, accelerate the improvement of urban civilization level, and provide strong ideological guarantee, strong spiritual strength and rich moral nourishment for the success of the first battle of the three-year action of comprehensively revitalizing the new breakthrough and promoting the practice of Chinese modernization in Liaoning. Hao Peng, Secretary of the Provincial Party Committee and Director of the Standing Committee of the Provincial People’s Congress, attended the meeting and delivered a speech. Li Lecheng, Deputy Secretary of the Provincial Party Committee and Governor, presided over the meeting.

  Hao Peng pointed out that in the past year, the whole province focused on welcoming, publicizing and implementing the main line of the 20th National Congress of the Communist Party of China, closely linked to the overall situation of Liaoning’s revitalization and development, rallied and made great efforts, the Party’s innovative theory was more deeply rooted in the hearts of the people, the mainstream ideological public opinion was further consolidated and expanded, the socialist core values were widely promoted, the cultural soft power was continuously enhanced, the spiritual civilization construction was solidly promoted, and all the work was fruitful, which effectively promoted the coordinated development of material civilization and spiritual civilization.

  Hao Peng emphasized that since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to the construction of socialist spiritual civilization. The important exposition of the General Secretary of the Supreme Leader on strengthening the construction of socialist spiritual civilization has scientifically answered a series of directional, fundamental and strategic major issues in the construction of spiritual civilization in the new era, which is the fundamental follow-up to guide us to do a good job. The whole province should stand on the strategic height of building a strong country and rejuvenating the nation, fully understand the significance of spiritual civilization construction, thoroughly study and implement the important exposition of the Supreme Leader General Secretary on socialist spiritual civilization construction, and comprehensively implement the important instructions made by the Supreme Leader General Secretary on spiritual civilization construction during his inspection in Liaoning, so as to continuously improve the people’s ideological consciousness, moral standards, civilization accomplishment and the level of civilization of the whole society with greater efforts, more practical measures and better work style, and strive to open up a new situation in Liaoning’s spiritual civilization construction in the new era.

  Hao Peng emphasized that the province’s spiritual civilization construction front should focus on achieving new breakthroughs in all-round revitalization, closely follow the mission and tasks, identify the starting point, combining point and launching point of the work, and inspire vigor and inject positive energy to achieve success in the first battle of the three-year action. We should persist in using the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era to build a soul, combine the theme education, raise the upsurge of learning, thinking and practicing in an all-round way, consolidate the ideological and theoretical foundation of firmly defending the "two establishment" and resolutely achieving the "two maintenance", consciously become a firm believer, an active disseminator and a loyal practitioner of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and effectively turn the learning gains into political ability, practical actions and work results. It is necessary to unite the powerful spiritual force to promote the new breakthrough of Liaoning’s comprehensive revitalization, fully demonstrate the lofty aspirations and grand scenes of winning the "Liaoshen Campaign" in the new era, further boost the entrepreneurial spirit of the directors, consolidate and expand the mainstream ideological public opinion of Liaoning’s revitalization and development, firmly grasp the leadership of ideological work, and continuously improve the expectations of the outside world for Liaoning. It is necessary to continuously improve people’s civilization quality and social civilization level, continuously strengthen education guidance, practice cultivation and system guarantee, carry out civic moral construction projects in depth, actively cultivate and carry forward the new trend of the times, comprehensively promote the civilized practice of the new era, inherit and carry forward the spirit of Lei Feng, and promote the high-quality development of volunteer service.

  Hao Peng emphasized that the national civilized city is the highest honor to evaluate the overall civilization level of the city. Creating a civilized city is an important carrier of spiritual civilization construction and a "golden signboard" of the business environment. It is necessary to benchmark the advanced, catch up and surpass, constantly improve the quality and efficiency of work, and win the tough battle to create a national civilized city. First, we should pay more attention to taking the people as the center, firmly establish a correct view of political achievements, always adhere to "creating for the people", "creating for the people" and "creating for the people", guide the masses to enhance their sense of ownership, fully mobilize the initiative and creativity of the masses to participate consciously, solve the problems of the people’s urgent difficulties and anxieties with their hearts and feelings, and let the people feel happy, so that civilized cities can be built into people’s livelihood projects that benefit the masses and close the relationship between cadres and the masses. Second, we should pay more attention to improving governance efficiency, make "embroidery efforts" and improve the level of refined governance; Make good use of scientific and technological strength to improve the level of intelligent governance; Promote the shift of social governance and service focus to the grassroots level, and open up the "last mile" of urban grassroots governance. Third, we should pay more attention to strengthening the awareness of the rule of law, use the means of the rule of law to rectify unethical and untrustworthy behaviors, further improve the temperature and level of law enforcement, continuously optimize the government environment, and improve the service level of all walks of life, especially the window industry. Fourth, we should pay more attention to highlighting cultural characteristics, and persist in casting the soul with literature, prospering the city with literature, and educating people.Let the positive energy of civilization fill every corner of the city, make the city more cultural, rich in cultural heritage and cultural features, turn cultural soft power into a hard support to help the city develop, and add color to the creation of a civilized city. Fifth, we should pay more attention to the overall promotion, strengthen the concept of system, strengthen the overall planning of work, the main leaders personally grasp, the Chuangcheng Office takes the lead, and the member units work together to play a good game of chess and fight a good "overall war." Sixth, we should pay more attention to normalization creation, adhere to normalization management, form normalization mechanism, and do well normalization activities. We should not only fight the "tough battle" of creation, but also fight the "protracted war" of creation, ensure the high quality of results with the high quality of process, and strive to achieve tangible results.

  Hao Peng stressed that it is necessary to tighten the responsibility and strengthen the Party’s overall leadership over the construction of spiritual civilization. Party committees at all levels, as the main body of responsibility, should put spiritual civilization construction in a more important position, improve the leadership system and working mechanism of unified leadership of party committees, joint management of the party and government, organization and coordination of the Civilization Committee, respective responsibilities of relevant departments and active participation of the whole society, and ensure that all tasks are implemented with high quality and high level. Civilization committees at all levels should dare to take responsibility and take the lead, and play a good role in overall planning and coordination. All relevant departments and units at all levels should perform their duties and responsibilities to ensure that spiritual civilization construction continues to achieve new results and create a new situation.

  Liu Huiyan, member of the Standing Committee of the Provincial Party Committee and Minister of Propaganda Department, conveyed the spirit of the meeting. Provincial leaders Gong Fuqing, Guo Caiyun, Yu Gongbin and Yang Zhonglin attended the meeting at the main venue. The meeting was held in the form of video and telephone conference, and each city set up sub-meeting places. Yingkou, Liaoyang, Zhuanghe, Dalian, and the Provincial Department of Housing and Urban-Rural Development made exchange speeches.

Shanghai started inhalation vaccination, will the new name make people more willing to fight?

Titanium media note:This article comes from WeChat WeChat official account Eight-Point News (ID: Health Insight), written by | Yan Yucheng, Xi Xiangyu, edited by | Chen Xin, published by Titanium Media with authorization.

On October 26th, the inhalation COVID-19 vaccine was officially launched in Shanghai as a booster shot. Citizens who only received two shots can choose to use the recombinant Covid-19 vaccine for inhalation (adenovirus type 5 vector) for the third shot.

On the day of vaccination in Shanghai, all districts released news that can be reserved. After visiting Jianwen at 8 o’clock, it was found that in some inoculation sites, many people called to consult the inhalation vaccine, but not many people actually vaccinated, and many people were still on the sidelines.

Among many experts interviewed by Jian Wen at 8: 00, there is a view that inhaled COVID-19 vaccine has relatively lower side effects, less pain of getting a shot, and is more friendly to the people.

There is also a view that inhalation vaccine, like other vaccines in China, can’t effectively deal with the mysterious Kerong mutant with stronger escape. "It’s just a vaccine with different technical routes, which evokes some people’s freshness."

The experts interviewed generally believe that the effect of inhaled COVID-19 vaccine can only be conservative and optimistic. Because of the lack of clinical data, it may be feasible as an emergency short-term plan with quick effect, but its long-term effect needs further observation. In addition, it is a pity that children, as the most vulnerable group in need of protection, have not been included in the vaccination plan.

Just inhale the fog in the "milk tea cup" and hold your breath for 5 seconds to complete the inoculation.

When the medical staff presses the button, an air atomizing device atomizes 0.1 ml of vaccine (1/5 of the dose of traditional intramuscular vaccine) into very small particles and pours them into an atomizing cup shaped like a "milk tea cup". The vaccinator takes a deep breath first, then holds the nozzle of the atomizing cup in his mouth, takes a deep breath until there is no fog in the cup, and then holds his breath for at least 5 seconds.

Because of the low concentration of sucrose added into the vaccine adjuvant, it is used to improve the stability of adenovirus vector. After vaccination, many people said that inhalation vaccine has a little sweetness.

This inhaled COVID-19 vaccine was produced by Kangxinuo Bio-Co., Ltd. Before that, it was only used in individual emergency situations. This time, Kangxinuo inhaled COVID-19 vaccine was launched in Shanghai to boost immunization, which is the second large-scale application at the city level since it was approved as an booster for emergency use on September 4th.

What was the vaccination situation on the first day of operation? At 8: 00, Jianwen called several inhalation COVID-19 vaccination sites, among which the staff of a community health service center in Pudong said that today (26th), 4 or 5 people were vaccinated with inhalation COVID-19 vaccine, and more than 20 people were vaccinated with other types of COVID-19 vaccine.

The staff said that there were many people who called to consult the inhalation vaccine, but not many people actually came to fight. Many people are still on the sidelines, asking mostly about the side effects of the vaccine and whether it can be used as basic immunization (the first and second injections). As it is the first day of vaccination, it is not clear whether inhalation vaccine can greatly promote the amount of booster shots.

At eight o’clock, Jianwen called another inoculation point as an vaccinator and asked if it was necessary to queue up. The staff said, "If you don’t queue up, it’s the third dose. Where are so many people?"

According to the news released by Shanghai, there are 25 inhalation COVID-19 vaccination sites in the first batch, and subsequent districts will increase or decrease the number of vaccination sites according to the actual situation. People can make an appointment to get inhaled COVID-19 vaccine on Shanghai Health Cloud. Most of these vaccination sites only provide inhalation COVID-19 vaccination service at a specific time period on one day of the week.

Among the many inhalation COVID-19 vaccination sites called for consultation, one vaccination site indicated that it was necessary to make an appointment in Health Cloud first, and only provided vaccination from 2: 00 pm to 4: 00 pm on Monday. At 8: 00, Jianwen visited three inoculation sites randomly. Two inoculation sites did not provide inhalation COVID-19 vaccination service, and the other was not at inhalation COVID-19 vaccination time.

At present, only the inhaled COVID-19 vaccine of Kangxinuo can be used for booster injection (the third injection), and the vaccination population is limited to those aged 18 and above who have completed basic immunization for 6 months.

In fact, this is not the first time that inhaled COVID-19 vaccine has been used on a large scale at the city level.

According to Xinjiang Daily, Urumqi has recently carried out inhalation COVID-19 vaccination for the key population over 18 years old who have completed intensive immunization for six months, and it has also been designated as the second dose of booster shot for specific population, which is the so-called "fourth shot".

Weibo’s account "Miao He, Xinjiang", certified as "Deputy Director of the Tourism Bureau of Bazhou, Xinjiang", said on the personal Weibo that some areas in Xinjiang have started to inoculate the fourth dose of vaccine, also using Kangxinuo’s inhalation vaccine.

In Bazhou, a month ago, the local hospital received the training of inhalation vaccine, and the staff of vaccine company introduced the advantages of inhalation vaccine to the staff of medical and health institutions and trained them in related operations.

In response to the media, Kangxinuo said: The company did provide inhaled COVID-19 vaccine to Xinjiang, and whether it was used for the fourth dose of vaccination, the company did not know.

In March 2022, the World Health Organization issued an interim statement on COVID-19 vaccine. The statement pointed out that it is hoped that the future COVID-19 vaccine will not only prevent severe illness and death, but also prevent infection and transmission, and stressed that the vaccine that can cause mucosal immunity is a more ideal choice.

According to Nature, there are about 100 mucosal COVID-19 vaccines under development around the world. About 20 of them have been clinically tested in humans, and at least 4 of them have completed or are in the process of phase III research.

As described by many experts, inhaled COVID-19 vaccine simulates the process of natural infection and can quickly activate immune cells in the nose and respiratory mucosa of the vaccinated person. According to an article by news topic in Nature on September 6th, these local cells "act as sentries of infected sites" and "they can take action faster."

On the mucosa, these immune cells will produce a kind of immunoglobulin A (IgA) called secretory immunoglobulin. If you have an impression on some news reports in the early days of COVID-19 epidemic, you may still remember that you used to distinguish whether a person had been infected with COVID-19, and the main observation was IgG and IgM antibodies in his body.

IgM means that this person may be in acute infection period, while IgG means that this person may be in late infection period or have previous infection. Similarly, these two indicators are often used to evaluate the antibody level in a person after vaccination with inactivated vaccine.

In this process, IgA is an antibody index that is not paid much attention to. It exists in both blood and mucosa, so it is difficult to evaluate its true level in human body. Moreover, because of its rapid regression, people basically don’t expect IgA to help the human body resist infection for a long time.

Today, in the case that almost all intramuscular COVID-19 vaccines are poor in anti-infection, the adenovirus vector vaccine with outstanding mucosal immune effect has become the "new favorite" and has become the current anti-epidemic vanguard.

Perhaps IgA, the once neglected "youngest son", can also become a new hope for the vaccine family?

On September 16th, the New England Journal of Medicine published a study, which provided a scientific basis for IgA antibody to prevent Omicron mutant infection.

After screening 338 medical workers who had been vaccinated with three doses of vaccine, it was found that a high level of mucosal IgA antibody could reduce the risk of Omicron infection by more than half. Dr Charlotte, the first author of the paper, said: It is not surprising that antibodies in the respiratory tract neutralize the virus locally, but these findings show for the first time that mucosal antibodies in the respiratory tract can actually prevent Omicron infection.

Many experts told 8: 00 Health News that they were conservatively optimistic about the effect of inhaled COVID-19 vaccine. If it is a short-term solution for emergency use, inhalation vaccine may have certain effect based on theory and some scientific evidence at present.

On the other hand, virologist Chang Rongshan believes that the side effects of inhalation vaccine are relatively low. Inoculators may be less prone to discomfort symptoms such as fever and fatigue, and the pain of getting a needle is less. Therefore, inhalation vaccine is more friendly than injection vaccine and may increase its appeal.

According to a grass-roots CDC worker who has experienced the workflow of Kangxinuo inhaled COVID-19 vaccine, the atomization equipment corresponding to this vaccine is relatively simple to operate, and the staff’s experience is relatively easy, which may even be lower than that of injectable vaccine. "We tried it with saline without vaccine, and there is no inhalation burden in our subjective feelings."

Behind the expectation, there are also hidden concerns.

Many experts pointed out that it may be difficult to ensure the long-term effect after vaccination because IgA antibody fades too fast and the level of neutralizing antibody evoked by inhalation vaccine in vivo is not high enough, which still needs some observation and real world data in the future.

Up to now, Kangxinuo Bio has not released the phase III clinical trial data of this inhaled COVID-19 vaccine.

In fact, the effect of mucosal immunity is difficult to measure, and there are only data from animal experiments. Tao Lina, an expert in vaccine science, said that the academic community has not reached a consensus on the quantitative determination method of mucosal immunity, involving many indicators, and how to sample is also a problem.

"Inhaled vaccines have long been used in influenza prevention, but injectable vaccines are still the mainstream because inhaled vaccines have some shortcomings." Chang Rongshan told Jian Wen at eight o’clock.

However, returning to the technical route of adenovirus vector, its immunogenicity is really not ideal — — Although it is better than inactivated vaccine, it is not as good as mRNA vaccine.

Zou Yebin, a popular science author, pointed out that the immunogenicity of inactivated vaccine is the lowest among COVID-19 vaccines used on a large scale at present, and it is only much higher than the lowest vaccine. Does it mean that the final immune protection is sufficient?

Zou Yebin said that with reference to the statistical results of neutralizing antibodies in BA.1 in Omicron, there are still many people whose neutralizing antibodies are below the detection limit after inoculation with different dosage forms of adenovirus vaccine and Zhifei booster needle. "This is BA.1, and now the mainstream Omikrongya strain may be more troublesome. “

What’s more troublesome is that COVID-19 vaccine, an adenovirus vector of Johnson & Johnson and AstraZeneca abroad, was reported earlier, which may lead to rare but serious adverse reactions — — Immune thrombotic thrombocytopenia induced by vaccine. This will lead to blood clots in the very few "unlucky" vaccinators.

However, at eight o’clock, Jian Wen noticed that there is no authoritative information to report the case of thrombosis caused by Kangxinuo’s adenovirus vector vaccine.

Kangxinuo previously issued a statement saying that the vector used is adenovirus type 5, which is different from Johnson & Johnson and AstraZeneca. At the press conference of joint prevention and control in the State Council on April 21st, 2021, National Health Commission also said that there was no report of thrombosis caused by inoculation of domestic Kangxinuo adenovirus vector COVID-19 vaccine, and the drug supervision department will continue to monitor it.

The last question is how inhalation vaccine can protect the most vulnerable people. At present, the use of this vaccine in Shanghai is restricted to people over the age of 18, but children, the elderly and people with insufficient lung capacity cannot inhale it well.

At the moment when new mutants are rampant, children are also one of the people who need protection most.

Jin Dongyan, an expert in virology at the University of Hong Kong, stressed that the experience of other overseas countries suggests that there are more and more concerns about the serious illness and death of a very small number of children infected with the mysterious Crohn, and children play an important role in the community transmission chain. However, if inhaled COVID-19 vaccine is used as the front line to prevent infection, but it does not protect children, it may become a hidden danger in the future.

According to Science and Technology Daily, Zhu Tao, chief scientific officer of Kangxinuo Biology, said that the use of inhalation vaccine can be easily mastered by children over 6 years old. Kangxinuo has plans to apply to the relevant departments for the inclusion of inhaled vaccines in the strengthening program for people aged 6-17, but the timetable has not yet been determined.

"Mrs. Spider" through casting "fifty shades of grey" heroine damei or starring.

1905 movie network news Recently, according to foreign media Variety, the superhero movie Madame Web (translated as "Lady Spider") produced by Sony Pictures and adapted from Marvel comics has been officially put on the agenda, and the heroine will play the leading role — — Mrs spider. This will also be the first adaptation of Marvel comics featuring women launched by Sony Pictures, and the role of Mrs Spider may also be linked with Spider-Man and become a key figure in the multiverse. The film is directed by S·J· Clarkson, and written by Matt Sazama and Burk Sharpless. It is worth looking forward to!

 

Mrs spider raises expectations.

Damei, the heroine of fifty shades of grey, joined heavily.

Mrs Spider is a character who suffers from myasthenia gravis and needs to be connected to a spider web-like system to sustain her life. Her real name is Cassandra Webb, and she appeared in the 210th issue of the comic series in 1980. Mrs Spider in the cartoon has super precognition and telepathy ability. She is a mutant with clairvoyance. She once provided powerful help to Spider-Man with her super ability.

 

The film Madame Web (translated as "Mrs Spider" for the time being) came out or will be starred by Dakota Johnson, a famous American actress. Dakota Johnson once had an impressive performance in fifty shades of grey, movies and so on. His unique temperament and exquisite facial features left a deep impression on the audience. Dakota Johnson comes from a family of entertainers, and his future performance on the screen is full of expectations. I believe that if she joins us, it will definitely bring unprecedented excitement to the film.

 

Sony Pictures’ first female protagonist Marvel comic adaptation

Mrs spider or a key figure in the multiverse

In the 1994 Spider-Man animation, Mrs Spider used the spider web behind her to shuttle through the multiverse, and called Spider-Man from different universes to help. In comics, Mrs Spider is also the key to the interrelated multiverse. She once helped Spider-Man with her super foresight. The movie version may be extended according to this setting. In view of Mrs Spider’s rich connection with the multiverse, this role may become an important person connecting the multiverse.


As Sony Pictures’ first adaptation of Marvel comics featuring women, Madame Web’s plot trend is even more curious. Will she be linked with Spider-Man? What story will happen again? At present, the film is still in the preparatory stage, and more exciting is worth looking forward to!


Successful Practice of the Concept of "Four All-Media" —— Integration and Communication Innovation of "2021 People Awards Ceremony"

On the evening of March 3, 2022, "Touching China" 2021 People’s Awards Ceremony was broadcast simultaneously on CCTV’s comprehensive channel and new media platform, which was hailed as "Chinese’s annual spiritual epic" and reached its climax. According to the statistics of the whole network, as of 15: 00 on March 8th, Touching China had 77,000 articles, 4.38 billion hits and 17.52 million discussions. From the end of January, 2022 to the present, we have witnessed a series of glowing names and earth-shaking stories. Through the full coverage of many traditional media and new media, holographic coverage of different media forms, and the participation of all the staff represented by the parties’ stories and netizens’ comments, we have jointly staged a "touching" masterpiece that spans the spring of 2022, and the emotional aftermath is still continuing today. It can be said that the integrated communication strategy of < Touching China > 2021 People’s Awards Ceremony embodies the concept of "four all-media" and is a successful practice of all-media communication.

Compared with the concept of all-media, which mainly focuses on media forms, distribution platforms or means of expression, "all-media, holographic media, all-media and all-effect media" means that all-media is not only a cross-media integration, but also a deeper integration involving time and space, media technology, communication subjects and communication functions. The project team invited experts from related fields to discuss the innovative mode of planning, producing, broadcasting and disseminating the whole chain and whole process around "Touching China 2021 People Award Ceremony", and made suggestions together with the news center of the General Station to form a practical, instructive and operational innovative scheme of "Touching China". By creating "four all-media", an all-media communication pattern will be formed, and the integrated communication will reach a new height &mdash; &mdash; It has created a continuous heat, crossed the barrier of information access, realized the diversification of communication subjects, and optimized the efficiency, effectiveness and effectiveness of communication.

First, the whole media: creating continuous heat

The original intention of the whole media is that when reporting a news event, the media should report the whole process of the event from the beginning to the result (if the article is published publicly, it should be noted here). This is required by the instant communication characteristics of new media. For the large-scale event "Touching China", the whole media means "topic management" in the whole process of the event, from preheating before the award ceremony, to being popular in the award ceremony, and then to spreading after the award ceremony. The event should have a sustained heat to attract more attention and have greater social impact. As early as the launch of < Touching China > 2021 People’s Awards Ceremony, the project team and CCTV News WeChat WeChat official account jointly planned, and from January 27, 2022, they continuously pushed "Miss Your Little Flower" to write a letter in tears: We are all fine, but we are missing you "and" We can finally look up and see the sky! The guy changed his name excitedly. He took a photo with six chairs, and the story behind it was too shocking. He is one of the movie prototypes! The sword is the return visit story of four previous "Touching China" figures, such as gunpowder "Plastic Surgery for 30 Years", which warms up the 2021 People’s Awards Ceremony; On January 29th, CCTV news video number, Weibo account number and WeChat account number simultaneously released the video and related content of "Mao Xianglin and Six Chairs", and at the same time established related topics of Weibo. As of February 23, the above four WeChat tweets have been read more than 100,000 times.Weibo’s topic has been read more than 200 million times, reprinted by dozens of media, and spread many times.

The warm-up of < Touching China > 2021 People’s Awards Ceremony gradually reached a climax before the program was officially broadcast. At 22: 20 on March 1st, 2022, the popularity of "Touching China 2021" and "Long Lin Binding" version of the promotional film was released on CCTV news Weibo and other new media platforms, and the popularity of "Touching China 2021 People Award Ceremony" continued to climb.

&uarr; "Long Lin binding" version of the promotional video.

&uarr; "Long Lin binding" version of the promotional video.

From noon to afternoon on the broadcast day of "Touching China > 2021 People Awards Ceremony", CCTV news client and Billie Billie (bilibili) simultaneously launched related short videos. These warm-up activities were still going on until the last moment of the official broadcast of the award ceremony. When the award ceremony is broadcast on CCTV comprehensive channel and other new media platforms, CCTV news also pushes pictures and texts specially made for people of the year, award speeches, etc. to expand the spread. After the award ceremony, CCTV news WeChat official account used the summary video "Last night, their stories were screened" to review the touching moment of "Touching China’s 2021 Person of the Year", aiming at continuing the popularity of the program. On March 10th, 2022, the General Manager’s Office of the General Desk published "Driving CCTV-1 ratings to increase by 39%, < Touching China’s People of the Year Award Ceremony > after 20 years, which once again aroused widespread concern. After careful planning in the early stage, this award ceremony formed a hot spot spanning three months, which not only attracted more attention, but also produced more lasting touch and strength.

Second, holographic media: crossing the physical barrier

Holographic media means that the form of information dissemination is not limited to simple pictures and texts, and the three-dimensional presentation of information is realized through media technology, breaking the boundaries between big screen and small screen, reality and virtual, bringing new experiences to audiences and users, and realizing comprehensive access to information. In the production and dissemination of "Touching China" 2021 series products, it is not difficult to see the innovative practice of the project team in designing and building holographic media. First of all, technologies such as graphics, text, video, sliding screen and H5 page are widely used to adapt to the presentation of different terminal products, so as to reach users of different terminals. Secondly, make full use of new technologies in program production and broadcasting, such as realizing the connection between stage and location, reality and creation in multiple scenes through AR technology; The huge screen reproduces the work and life scenes of the winners with print-style videos; Through the combination of reality and reality, telling the stories of winners vividly has a shocking effect, which increases the appeal and reach of the program. Third, multi-platform broadcast and delivery. In addition to CCTV’s comprehensive channel, there is also the new media matrix of CCTV, as well as almost all mainstream network platforms such as WeChat, Weibo, bilibili, Tik Tok and Aauto Quicker.

&uarr; AR technology shows the sense of science and technology and enjoys the visual feast

&uarr; AR technology shows the sense of science and technology and enjoys the visual feast

Finally, intelligent technology helps coverage, such as algorithm recommendation of major platforms, Weibo Hot Search List and other intelligent communication means, which also contribute to the creation of holographic media communication.

The purpose of holographic media is to eliminate the separation from the audience or users, so as to achieve effective access to information. The operation team of < Touching China > 2021 People Awards Ceremony handed in a beautiful answer sheet with data. On the evening of March 3, 2022, the audience rating of the award ceremony on CCTV comprehensive channel was 1.03%, which was 23% higher than that of the previous year. The data on the small screen is even more amazing. From March 1st to March 8th at 17: 00, there were 77,000 related reports on the whole network, and the total number of short videos created by Erchuang in the whole network was over 260 million. The number of related Weibo topics was over 3.5 billion, and 10 topics broke through 100 million. The number of people who moved China in 2021 was 340 million, and the number of people who raised the trophy with one hand was 2. It can be said that the operation team of "Touching China 2021 People Awards Ceremony" has achieved the integration and communication of all media by covering large and small screens, traditional media and emerging media, real world and virtual space with rich product forms and advanced media technology, and achieved the goal of holographic media.

&uarr; Top of Weibo Hot Search List and Hot Topics

&uarr; Top of Weibo Hot Search List and Hot Topics

Third, the whole media: enrich the main body of communication

All-staff media means that everyone can be the disseminator and receiver of information, and realize all-staff participation, all-round contact and all-staff interaction in communication activities. The Internet has broken the boundaries of communication and acceptance, making people the main body of communication. The key problem lies in how to attract more subjects to participate in communication activities. During the operation of < Touching China > 2021 People’s Awards Ceremony, the operation team mainly interacted with many netizens through the narration of the parties, which made the communication subject transcend specialization and realize socialization. As the netizen @ Yuzhu Cabin commented: "Touching China, which is expected every year, has been for 20 years. Countless times I was moved to tears, paying tribute to every hero who touched China! " Thanks to the interaction and participation of netizens, the influence of Touching China has been effectively enhanced.

Nevertheless, we still have to see that as a producer of programs and related cultural products, the main station plays a leading role in "setting the tone" from the planning of activities to the selection of characters and the broadcast of programs. As the producer and the first subject of communication, the reception desk shows the brilliance of human nature and attracts the participation of netizens by excavating and presenting the most touching moments of the annual figures in Touching China, thus greatly enriching the subject of communication. In this process, the person of the year in Touching China is the protagonist of the activity. Through their personal narration, the core theme of "ordinary makes great, and heroes come from the people" can be better reflected. Therefore, how to attract more netizens to participate has become the key to the success of the activity. From the perspective of communication process, the project team specially set up the project team of "Touching China" to focus on attracting the attention of netizens. Facts have proved that this move has achieved remarkable results, which is also proved by the reading volume of online platforms, hot searches and comments in Weibo, and the forwarding volume.

Overall, there are the following experiences worthy of attention. The first is all-round reach. Full coverage from before, during and after the broadcast of the program, and comprehensive coverage of all media platforms, from time and space, to the end. The second is the positive attraction of "online celebrity". The award-winning person of the year is undoubtedly the "online celebrity" that attracts people’s attention. Their personal stories and live interviews not only enhance the weight of the main body of communication, but also become an important factor to attract netizens to participate. The third is to let more people participate through collaborative production. For example, Rongfa Center’s coordination with CCTV News and bilibili UP Master to produce moving mixed clips is a successful exploration of collaborative content production with netizens. The main station also linked Hubei Radio and Television, Hunan Radio and Television, Red Net and other local media account matrices to achieve a wider coverage. Among them, Red Net connected to interview Jiang Mengnan’s parents, and the released work "Hunan girl Jiang Mengnan touched China, and her parents once choked" was played more than 5.59 million times; Linked with the accounts of universities such as Tsinghua University and Jilin University, the short video about Jiang Mengnan released by Tsinghua University reached 9.56 million times. This way of cooperation with other institutions can not only achieve multiple dissemination of products, but also allow more institutions and their users to participate. It is with the devotion of the vast number of users that "Touching China" can last for 20 years, and it has truly realized that it is always moving.

Fourth, full-effect media: optimizing efficiency, effectiveness and effectiveness

Some experts and scholars believe that as a comprehensive concept, all-effect media refers to the rational combination and utilization of existing resources to achieve the optimization of transmission efficiency, communication effect and media efficiency. Full-effect media requires breaking through all obstacles between information and users. Since the network platform plays an intermediary role in the process of connecting users and resources, especially the social media platform has become the super center of the social communication system, to improve the communication efficiency and coverage, we must rely on the network platform to achieve it. The integrated communication of Touching China attaches great importance to relying on the network platform to improve the communication efficiency in all aspects. For example, the return visit stories of winners of Touching China in previous years were first sent out on WeChat WeChat official account as a warm-up. As the "top priority" in the whole communication process, the award ceremony was broadcast live through CCTV integrated channel, and the new media matrix of CCTV news went into battle, and it was spread with the help of social platforms and short video platforms with a large number of users, achieving the first time to reach users, greatly improving the communication efficiency.

In order to optimize the communication effect, "Touching China" integrates the innovative project team to gain insight into users’ psychology, and puts in a series of eye-catching content products, with remarkable communication effect. For example, the "Long Lin Binding" version of the promotional film presents the winners of "Touching China" in the past 20 years, such as Yuan Longping and China women’s volleyball players, on the scroll page and "Long Lin", which is not only unique, but also makes netizens shout "touched"; Wechat has pushed the winners of Touching China in 2021 and the classic award speeches in graphic form, selected micro-content from the grand award ceremony, and achieved micro-communication effect, which has gained super-high broadcast volume and popularity.

This is the affirmation of the above innovative forms and contents by the market and users. In order to maximize the communication efficiency of Touching China, the integration and innovation project team has also made active explorations, such as systematically planning and packaging Touching China as a brand, lengthening the communication chain, and making the touching story and upward force have a more lasting incentive effect.

In a word, the integrated communication strategy of "Touching China 2021 People Awards Ceremony" conforms to the current trend of media integration and embodies the requirements of "four all-media", thus achieving a good communication effect. It gives us enlightenment: to conform to the general trend of media integration, to have "thoughtful, temperature and quality" works and appropriate media communication strategies, mainstream propaganda can be turned into powerful spiritual strength and public opinion support.

Author: Associate Dean and Professor of School of Journalism and Communication, Guangzhou University, Zou Jun.

The "latest" electronic warfare plane H -6G is a rare public appearance, revealing its uniqueness!

  CCTV News:Not long ago, a "latest" electronic warfare aircraft rarely made a public appearance in a confrontation exercise of warships in the western Pacific airspace organized by the South China Sea Fleet of our navy.

  It is "the latest" because it is the first time to play the role of "electronic warfare supporter". But in fact, the age of this fighter has been more than 10 years, and it is H -6G. We can see that the pod hanging under its wing is the electronic countermeasure pod, which can perform electronic jamming, suppression and anti-radiation combat tasks. In the previous air force exercise training, we also saw the picture of the J -7 flying leopard fighter mounting this pod.

  So, what is an electronic warfare plane? Electronic warfare aircraft is a kind of aircraft that specializes in electronic reconnaissance, interference and attack on enemy radar, electronic guidance system and radio communication equipment. Its main task is to disable the enemy’s air defense system and cover its own aircraft to successfully carry out the attack mission. There are three main means of electronic warfare &mdash; &mdash;First, electronic interference.Using multi-band clutter to shield the enemy’s electromagnetic signals leads to the paralysis of the other party’s electronic communication system.Second, electronic deception.First, analyze the frequency of the other party’s electronic signal, and then cheat the other party’s electronic system with the same frequency electronic signal.The third is electronic destruction.. Use high-power microwave and electromagnetic pulse or anti-radiation missile to strike the electronic system of the other party soft or hard, especially high-power microwave and electromagnetic pulse can make the circuit generate instantaneous high voltage, thus burning the circuit board and completely paralyzing the electronic system.

  The latest model of electronic warfare aircraft EA-18G "Growler" in active service of the US military can be said to be a representative model of electronic warfare aircraft, which can take off from the aircraft carrier and perform electronic attack missions. The U.S. military calls it the most powerful electronic warfare aircraft and the fighter with the strongest electronic jamming ability. So what’s extraordinary about this fighter?

  In 2011, the civil war in Libya has lasted for two years. On March 17, many NATO countries led by the United States began military operations against Libya. The US military deployed dozens of fighter planes in this operation, including a brand-new naval aircraft, EA-18G Growler. Most fighters use missiles and bombs to fight, while growlers’ weapons are electromagnetic waves invisible to the naked eye.

  Captain Scott Zanda of the United States Navy:"This is the EA-18G Growler. Its main task is to attack with airborne electronic equipment."

  EA-18G Growler is an important part of air attack squadron. Its main purpose is to disable the opponent’s radar.

  Captain Scott Zanda of the United States Navy:"The growler’s main job is to delay the time when the other radar detects us, or directly destroy it (radar)."

  Growlers rely on electromagnetic interference to achieve their goals. The working principle is as follows: each wing tip of the growler has a receiver, which can search the radar signal of the other side’s surface-to-air missile, and these signals are transmitted to the computer in the growler’s cockpit. In a few milliseconds, the computer can analyze and judge whether the signal is safe or threatening.

  If there is a threat, the growler will activate the jamming pod.

  Captain Scott Zanda of the United States Navy:"Growler can be equipped with up to three jamming pods, one on each wing. They are all high-band jamming pods, and there is a low-band jamming pod under the belly of the aircraft."

  Jamming pods suppress each other’s radar detection by sending electronic noise, allowing friendly aircraft to secretly pass through each other’s defense lines.

  Captain Scott Zanda of the United States Navy:"Our task is to use electromagnetic interference to prevent the other party from finding out where we are."

  Growlers can not only disturb each other, but also cause physical damage.

  Captain Scott Zanda of the United States Navy:"Our main mission is jamming, and our second mission is to use the Hamm missile here on the wing."

  Ham missile (HARM) is a high-speed anti-radiation missile, which is specially used to deal with ground-to-air radar devices.

  Captain Scott Zanda of the United States Navy:"Hamm missiles will look for each other’s radar and try to destroy it."

  EA-18G Growler is the most advanced electronic attack aircraft on the earth at present. It can locate jamming and destroy each other’s radar within one minute.

   EA-18G Growler electronic warfare aircraft, strictly speaking, is an electronic attack aircraft in electronic warfare aircraft. Its length is 18.3 meters, its wingspan is 13.7 meters, and its maximum flying speed is 1900 kilometers per hour, which is equivalent to 1.6 times the speed of sound. Growler is based on the F/A-18E/F Super Hornet fighter of the US Navy.

  There are many advantages to doing so. First of all, Growler inherits the excellent maneuverability and air combat capability of Super Hornet. When performing electronic attack missions, it not only does not need the protection of other fighters, but can even provide fire support for other fighters. Moreover, 90% of the parts of Growler are common with Super Hornet, which can undoubtedly greatly reduce the pressure of logistics support. In addition, it is relatively simple for the pilot of Super Bumblebee to fly growler, and it only needs a short period of training, saving time and money.

  From Super Bumblebee to Growler, the biggest change is, of course, its newly designed electronic system. Corresponding to the surface of the fuselage, there are 66 additional antennas, which greatly enhance the growler’s comprehensive receiving ability of electronic signals and can locate the radiation source more accurately.

  Let’s look at the growler’s belly and under the wing, which are the core components of the growler. Through them, the growler can effectively jam the radar and other electronic facilities 160 kilometers away, which exceeds the scope of most active air defense firepower. Let’s look at the wing tip of the growler. It’s not a missile, it’s a pod, and the tactical receiver inside is the only system in the world that can conduct electronic monitoring while jamming the other side in all frequency bands. Simply put, it means that the other party can’t hear each other, but the growler can hear their conversation clearly.

  These new electronic devices on Growler weigh a total of 635 kilograms and need 1.5 million lines of program code to support them. Just speaking so badly, what is the performance of Growler on the battlefield?

  The U.S. military’s Odyssey Dawn operation in Libya was the growler’s first actual combat.

  Lieutenant Colonel Jay Mazkau, Vice Captain of the US Navy Electronic Attack Squadron:"In March 2011, the United States decided to establish a mandatory no-fly zone in Libya with the Coalition forces. In order to protect the troops in Libya from the threat of each other’s radar systems and surface-to-air missiles, they need growlers. "

  When he arrived in Libya, the growler faced a powerful opponent, and the radar of Sam’s surface-to-air missile could find a target 33 kilometers high.

  Lieutenant Colonel Jay Mazkao:"We know that we have a large number of opponents who are specially trained to shoot down planes with surface-to-air missiles."

  Although he has served for two years, the growler still needs to be tested on the battlefield.

  Lieutenant Colonel Jay Mazkao:In the United States, many people are paying attention to the performance of growler in actual combat, and have high expectations and great pressure on its first deployment. "

  On March 18, 2011, Mazkau, the vice captain of the electronic attack squadron, and his wingman patrolled the Libyan coastline, and their radio station began to call.

  Lieutenant Colonel Jay Mazkao:"We received a call, the other party has a Sam missile system may be running, which is a threat to our bombers and fighters. After getting the coordinates, we started flying towards it. "

  Moments later, the Growler arrived in the airspace where the Coalition planes were located. They were all on standby, and no one wanted to test the skills of Libyan radar operators.

  Lieutenant Colonel Jay Mazkao:"These operators are very well trained. This is something that no one can do. Like us, they are constantly training."

  Sam’s surface-to-air missile is located very close to the target of the Coalition forces, an ammunition depot.

  Lieutenant Colonel Jay Mazkao:"The other side knows that these targets are of high value and they want to stop us from destroying them, so they deploy Sam missiles around important targets."

  Attack aircraft have firepower, but they need growler’s electronic attack to disable surface-to-air missiles.

  Lieutenant Colonel Jay Mazkao:"My wingman and I were called, first to interfere with it, and then to destroy it with missiles."

  The growler’s first challenge is to identify the radar signal, which depends on the electronic countermeasure officer to distinguish the noise.

  Lieutenant Colonel Jay Mazkao:"A lot of things will make waves messy, radio signals, TV signals, ship radar, something you don’t want to look for. You must be meticulous, concentrate, eliminate false signals very quickly and find what you are looking for. "

  Mazko has only one target, while Sam missile has many options.

  Lieutenant Colonel Jay Mazkao:"We have F-15, F-18 and Harrier fighters of the Allied and American forces, all of which are concentrated in a very small area. It may take only 10 to 20 seconds for the Sam missile to be launched. This is very fast and everyone is very alert. "

  Chaotic radio waves, crowded sky, below 3 kilometers, Libyan air defense missiles are ready to go. Whether Mazkau and the growler he is driving can screen the noise and destroy Sam’s missiles on the ground is related to the safety of dozens of Coalition aircraft.

  Lieutenant Colonel Jay Mazkao:"They rely on us to shield each other’s radar. If a missile attacks them, they will be hit soon."

  Mazko’s wingman looked for the radar signal and began to jam it. Beside it, Mazko is ready to launch the Hamm missile.

  Lieutenant Colonel Jay Mazkao:"The first thing you feel when launching the Hamm missile is that the plane vibrates. It flies so fast that you can only see a tail smoke flying far away and then disappearing."

  The smoke of Hamm missile disappeared, and so did the radar signal of the other side.

  Lieutenant Colonel Jay Mazkao:"The other side’s Sam system stopped sending signals, and we knew that the target had been hit."

  The threat was destroyed, and the Coalition forces began to air raid the ammunition depot and completed the task safely.

  In the Odyssey Dawn operation, none of the allied fighters were shot down by Libyan fighters or anti-aircraft fire, and the escort of growlers undoubtedly played an important role. Growler has collected many latest scientific and technological achievements in the 21st century, but in fact, all these latest technologies originated from a technology developed 80 years ago, radar.

  The principle of radar is no stranger to everyone, that is, it emits electromagnetic waves to illuminate the target, and then receives the echo to determine the height, direction and speed of the target. A few years before the start of World War II, Britain began to develop military radar in order to prevent German warplanes from attacking, and put this secret weapon into use in World War II. But soon Germany also developed a radar device. Both sides began to try their best to cheat each other’s radar, which is the embryonic form of electronic warfare. A typical example is that on June 5, 1944, the night before the Normandy landing, 10 bombers of the Allies flew back and forth along the English Channel, dropping a large number of metal chaffs, which reflected radar waves and caused echoes similar to those of airplanes. So these 10 Allied bombers created a nonexistent fleet on the German radar screen, which successfully attracted the attention of the Germans and covered the Allied landing in Normandy.

  World War II made people see the role of electronic warfare, but it was only in its infancy. When more powerful weapons appeared, the technology of electronic warfare had to develop rapidly to meet new challenges.

  During the cold war in 1960, in order to avoid the detection of Soviet radar and the attack of anti-aircraft guns, the United States developed a fighter plane that flew higher.

  Roger Connor, Head of Aviation Department of National Air and Space Museum:"With the advent of the Cold War, jets began to dominate. They flew higher and faster, and it was much more difficult to lay them down than in World War II."

  But the Soviet Union also came up with a new countermeasure, that is, using radar-guided missiles to attack them on the ground and in the air.

  Roger Connor, Head of Aviation Department, National Air and Space Museum;"The way to deal with high-speed jets flying in the sky is to use radar to guide missiles."

  Both sides are secretly developing weapons, and it will soon be found out who is better in actual combat.

  Roger Connor:"The Soviet Union used surface-to-air missiles to shoot down the U-2 reconnaissance plane piloted by pilot francis powers for the first time, which was a famous event in 1960."

  It was Sam II air defense missile system that won this record. Its radar can detect planes 112 kilometers away, and American high-altitude fighters and pilots suddenly became targets.

  Roger Connor:"The U-2 driven by Bowles was shot down, and any military action since then will be affected by this new combat power."

  In 1965, Sam II air defense missile systems that shot down the U-2 reconnaissance plane were deployed to Vietnam, and there were hundreds of them. American pilots had never faced such a deadly threat.

  Colonel T.J. Williams, an expert in electronic warfare and attack weapons:"The height and speed of our plane can’t surpass the Sam II missile, so we can only rely on electronic technology."

  A large number of aircraft in the United States have been upgraded and can jam radar by themselves, such as A-6 invaders, A-3 air fighters, and a variety of fighter planes that perform the task of suppressing each other’s air defense operations. Now they need a special electronic attack aircraft to interfere with other planes, so that bombers can only focus on their own tasks.

  Colonel T. J. Williams:"Most aircraft have so-called self-protection interference, and what is lacking is the interference ability to protect multiple aircraft at the same time."

  The U.S. military turned to Grumman Aerospace for help. Their solution was to transform an aircraft already on the assembly line, the A-6 intruder.

  Colonel T. J. Williams:"A-6 is a new attack aircraft built for the navy. It is still in an early development period and can facilitate the accommodation of a large number of electronic devices in the design."

  Three years later, the modified A-6 invader EA-6B appeared for the first time, and its more famous name was Wanderer. Wanderer has been in service for more than 40 years, and it is the first aircraft dedicated to electronic warfare. Wanderer was very advanced at that time and needed four crew members to operate it.

  Major General Mark Weinrich of the United States Marine Corps:"The EA-6B prowler has four crew members, a pilot and three electronic countermeasures officers. The pilot is obviously in charge of the flight. He sits on the left in the front row to control the flight and complete all the things that the pilot needs to do."

  The electronic countermeasure officer in the front seat is responsible for navigation, and the two in the back seat are responsible for interference. There are computer screens and keyboards in front of them.

  Back in Vietnam, the rover crew knew that the first thing they wanted to interfere with was the deadly Sam II air defense missile system.

  Roger Connor, Head of Aviation Department of National Air and Space Museum:"From the beginning, they knew that the ability of electronic interference was absolutely needed to complete the task in Vietnam."

  The us navy can’t wait to bring the new plane into the battlefield. In 1972, four years after the first flight, EA-6B Rangers entered the war in the last months of the Vietnam War. Wanderers set out with hundreds of naval bombers to interfere with Sam II missiles trying to shoot them down.

  What was the effect of the first application of Wanderer in Vietnam? It is difficult to give a clear answer to this question. Because electromagnetic waves are invisible and intangible, it is difficult for people to understand the role of electronic warfare without seeing objects destroyed or exploded. After all, even if all the planes involved in the war came back safely, it doesn’t mean whether the electronic warfare planes played a role or were lucky. For the U.S. Navy, the prowler whose equipment costs as much as $20 million is a gamble. In the subsequent Gulf War, Kosovo War and Iraq War, EA-6B participated in the operation.

  During the 30 years from Vietnam War to Iraq War, the means of electronic warfare have changed greatly, the battlefield situation has become more and more complicated, and air defense weapons have been upgraded. How can EA-6B wanderers meet the new challenges? How does it cooperate with the ground forces to carry out unprecedented tasks? We will continue to tell the story of electronic warfare aircraft next week.

"Bomb Locker 2" reveals new trailer, Andy Lau and Liu Qingyun’s relationship becomes a mystery


1905 movie network news Produced by Andy Lau, directed by Qiu Litao, and starring Andy Lau, Liu Qingyun, and Ni Ni, the movie will be released on December 24. At the beginning of the trailer, Lau Dehua, who was lying in a pool of blood and had a broken leg, couldn’t help but worry. Although he was injured, he still wanted to stay on the front line to continue defusing bombs. The explosions happened one after another. Can Lau Dehua continue to protect the safety of the public? Lau Qingyun plays the new bomb disposal expert, and Ni Ni plays the chief inspector. What are the stories with Lau Dehua?

At the same time as the trailer, there are also three single character postersLiu Dehua and Liu Qingyun were wearing bomb disposal expert uniforms, and Ni Ni was wearing a police uniform. Under the huge impact of the explosion, the eyes of the three people were still firm and fearless in the face of dangerIt is reported that the "bomb disposal expert""2" will open this year’s New Year’s Eve with a new story, which is highly anticipated.


 

Nuclear bomb crisis looms

Andy Liu Qingyun join forces or oppose each other?

"Bomb Disposal Expert 2" opens a new story. Andy Lau plays the role of Pan Chengfeng, who loses a leg while performing a mission, which brings a professional impact to the bomb disposal work. In the trailer, although Pan Chengfeng self-deprecated as "the most stylish bomb disposal expert", Dong Zhuowen, who is also a bomb disposal expert, can’t help but speculate about the complexity and changes of Pan Chengfeng’s role in his evaluation of "A Feng in the past, in order to save people’s lives". Liu Qingyun plays Dong Zhuowen, who has been Pan Chengfeng’s friend and colleague for many years, but because of a bombing case, he decides to "personally catch Pan Chengfeng back". Why does he suspect his brother, and what has Dong Zhuowen experienced in his heart? The relationship between the two is confusing.

In addition to the new plot and new characters, the explosions in "Bomb Locker 2" are also more heart-wrenching. Not only have there been multiple explosions, but also nuclear bombs, and the consequences of any explosion will be unimaginable. In the face of a more serious nuclear bomb crisis, it is curious whether Liu Dehua and Liu Qingyun, two bomb disposal experts, can join forces to rescue people.

 

Save others first or save yourself first?

Ni Ni wept for Andy Lau

In the trailer, in addition to the crisis of the bomb disposal expert’s broken leg and the visual shock caused by the explosion, the emotional scenes between Pan Chengfeng played by Andy Lau and Pang Ling played by Ni Ni are also very touching. When Pan Chengfeng was injured and lost, it was Pang Ling who guarded him outside the ward. When Pan Chengfeng insisted on staying at the front line to defuse the bomb, it was Pang Ling who was afraid for him. Whether to save people first, or to save themselves first? How to reassure the loved ones? It has also become a difficult problem that this "disabled bomb disposal expert" will face.

It is reported that the role of Pang Ling in the movie is also the dual identity of the chief inspector of the police station and Pan Chengfeng’s ex-girlfriend. When Pan Chengfeng was involved in the suspected explosion, she was also tracking his whereabouts in the thick fog. In the previous trailer, Pang Ling secretly passed on the "lurking mission" dialogue for Pan Chengfeng. Is Andy Lau’s role an undercover or a suspect? The confusing plot makes people eager to wait for the release.

 

The movie "Bomb Disposal Expert 2" is produced by Andy Lau, directed by Qiu Litao, starring Andy Lau, Liu Qingyun, and Ni Ni, starring Xie Junhao, Jiang Haowen, Wu Zhuoxi, Ma Yuke, Huang Debin, Zheng Zicheng, Hong Tianming, Yuan Fuhua, Liu Haolong, Ling Wenlong, Zhao Yonghong, Cai Hanyi, Zhang Chengjie, and Zhang Yang. It will be released nationwide on December 24, 2020.

The per capita efficiency of stock banks is big PK! China Merchants Bank and Xingye are the fiercest, while Guangfa and Huaxia are a bit miserable.

Source: light finance

  Author: jack

  Which stock companies have high per capita salary and high per capita efficiency, and which stock companies?lowPer capita salary, low per capita efficiency? Light Finance made a detailed comparison according to the data of the stock banks in 2020.

  A few days ago, light finance compared the per capita efficiency index of state-owned banks.The per capita efficiency of the six major banks is all competitive!Today, let’s take a look at the stock banks, which is more interesting than the state-owned banks.

  From the results of per capita efficiency,Xingye and China Merchants Bank are more advanced.;

  The lower per capita efficiency includesGuangfa Bank, hengfeng bankHuaxia BankMinsheng Bank, andZheshang BankIt is also relatively backward. Among the four stock banks (including China Merchants Bank, Shanghai Pudong Development Bank, Xingye and CITIC) with total assets of more than 7 trillion,CITIC Bank has the worst per capita efficiency..

  We found a magical phenomenon:Most banks with the highest per capita efficiency are willing to give their employees high salaries; The bank with the lowest per capita efficiency usually has the lowest welfare benefits for its employees.

  In other words, only when the interests of banks and employees are consistent can a virtuous circle be realized.

  First, compared with state-owned banks, the per capita efficiency of joint-stock banks is too different.

  Only by comparing the operating efficiency and per capita efficiency of different banks can we see how big the gap is.(This paper mainly discusses the indicators such as revenue efficiency and profit efficiency. Revenue efficiency refers to the operating income created by each unit salary, that is, per capita operating income/per capita salary, and profit efficiency refers to the net profit created by each unit salary, that is, per capita net profit/per capita salary)..

  For example, light finance finds that,Although some banks have a large number of employees, they can still achieve high per capita efficiency, which is the envy of other bank presidents.

  There are also a lot of pedestrians, but the per capita efficiency is not so good. Of course, there are two opposite situations: fewer people and higher efficiency, and fewer people and lower efficiency.

  There are also banks that offer high salaries to employees and high efficiency created by employees, which can be described as a win-win situation. Everyone wants to go to such banks.

  However, there are many banks that pay their employees low salaries and create low efficiency, which is a typical lose-lose; The other two situations, high per capita salary and low per capita efficiency, and high per capita efficiency and low per capita salary, are unsustainable.

  Let’s first look at the per capita revenue, per capita net profit and per capita salary of each stock bank in 2020.

  1. Per capita revenue

  In the stock line,The bank with the highest per capita operating income isPing An Bank reached 4.25 million yuan.; Besides,The per capita operating income of Industrial Bank, small and medium-sized banks, China Merchants Bank, Shanghai Pudong Development Bank, Minsheng Bank, Bohai Bank and China Everbright Bank is also above 3 million yuan.;Zheshang Bank, Huaxia Bank, Guangfa Bank, and hengfeng bank were ranked second with 2.98 million yuan, 2.39 million yuan, 2.15 million yuan and 1.9 million yuan respectively..

  2. Per capita net profit

  In terms of per capita net profit,Industrial Bank is the highest, reaching 1.12 million yuan.,China Merchants Bank ranked second with 1.07 million yuan.;Shanghai Pudong Development BankThe per capita net profit of is940,000 yuan;The per capita net profits of China CITIC Bank, China Everbright Bank, China Bohai Bank and Ping An Bank are all above 800,000 yuan.;Guangfa Bank has the lowest per capita net profit of 370,000 yuan..

  3. Per capita salary

  Judging from the per capita salary of stock banks, Ping An Bank, China Merchants Bank and Zheshang Bank ranked in the top three respectively, with 555,000 yuan, 527,000 yuan and 512,000 yuan respectively; The three banks with the lowest per capita salary are Guangfa Bank, Huaxia Bank and Bohai Bank.

  363,000 yuan, 377,000 yuan and 386,000 yuan respectively.

  4. Per capita efficiency

  Surprisingly, from the indicators of per capita efficiency of stock banks, the differentiation is very obvious:

  The stock bank with the highest profit efficiency is more than twice that of the lowest bank;Among the 12 joint-stock banks, the profit efficiency of 7 banks is 1.74 times lower than the lowest level of state-owned banks..

  From the profit efficiency of state-owned banks, they are all between 1.7 times and 2.6 times, that is, every salary spent in 1 yuan creates a net profit of 1.7 ~2.6 yuan. And the profit efficiency of stock banks, there are 4 in more than 2 times, there are alsoMany are below 1.5 times..

  The seven stock banks with low profit efficiency are 1.02 times that of Guangfa Bank, 1.18 times that of hengfeng bank, 1.21 times that of Minsheng Bank, 1.42 times that of Huaxia Bank, 1.44 times that of Ping An Bank, 1.5 times that of Zheshang Bank and 1.65 times that of China CITIC Bank.. What is the reason for it

  One of the answers is that the profit rate is too low. Although the overall profitability created by stock banks is not low, the profit efficiency is too low, among which Guangfa Bank is a representative one, which we will analyze later.

  Second, banks with high efficiency: China Merchants Bank and Xingye

  1. China Merchants Bank: Many employees, high salary and high per capita efficiency.

  Among the national banks, China Merchants Bank is a typical bank with a large number of employees and high per capita efficiency. By the end of 2020, China Merchants Bank had more than 90,000 employees, while other stock banks had only 60,000 employees at most.

  From the perspective of per capita revenue, China Merchants Bank is about 3.2 million yuan, and its per capita net profit has reached 1.07 million yuan. Together with per capita salary and other indicators, China Merchants Bank ranks among the top stock banks.

  Under the high base of the above three indicators, China Merchants Bank’s profit efficiency still exceeds 2 times (that is, every 1 yuan salary is spent, creating 2 yuan’s net profit).

  2. Industrial Bank: the highest per capita net profit and efficiency.

  In contrast, the indicators of Industrial Bank are also relatively high, but the number is small, less than 60,000. Industrial Bank has achieved the highest per capita net profit (1.12 million yuan) and the highest profit efficiency (2.29 times).

  Other companies with more than 2 times profit efficiency include Shanghai Pudong Development Bank (2.1 times) and Bohai Bank (2.1 times).

  Third, banks with low efficiency: Guangfa, Hengfeng, Huaxia, Minsheng and Zheshang.

  1. Guangfa Bank: the lowest salary and efficiency.

  Among the stock banks, Guangfa Bank has the lowest per capita salary, the lowest per capita net profit and the lowest profit efficiency. Other banks can create more net profit in 2 yuan for every salary they spend in 1 yuan, while Guangfa Bank can only create net profit in 1 yuan.

  Compared with the joint-stock banks with the same total assets, revenue and net profit, the number of employees of Guangfa Bank with more than 30,000 is a bit too much. In terms of the number of employees, Guangfa Bank has more employees than Ping An Bank, but its operating income and net profit are much worse, especially in terms of net profit, Guangfa Bank is less than half of Ping An Bank.

  So many employees of Guangfa Bank have not created enough value.

  2. hengfeng bank

  The profit efficiency is 1.18 times, which is only higher than that of Guangfa, but the situation in hengfeng bank is quite special. The bankI have experienced turmoil and am recovering.

  3. Huaxia Bank

  Huaxia Bank is also a typical bank with low employee salary and low per capita efficiency:

  Its per capita salary is the second lowest in the stock market, and its profit efficiency is only 1.4 times.

  4、Minsheng Bank

  Minsheng Bank’s per capita salary is not low, which is 480,000 yuan, but its profit efficiency is only 1.2 times.

  5、China Citic Bank

  Among the four joint-stock banks of the same size with more than 7 trillion yuan, CITIC Bank has the lowest profit efficiency of 1.65 times, which is lower than that of the six state-owned banks. In contrast, the profit efficiency of China Merchants Bank, Xingye and Pudong Development Bank is more than 2 times.

  In the joint-stock banks, we also found a similar law with state-owned banks. The per capita efficiency is relatively high, and the per capita salary given to employees is generally at a high level, with China Merchants Bank and Xingye as the most typical ones.

  Banks with low per capita efficiency, such as Guangfa and Huaxia, also have the lowest per capita salary. Should the executives of these banks reflect?

  Finally, attach the number of employees in each bank.

  Note: The data in this article are all from public information. Because the business focus and the number of employees of each bank are quite different, the relevant indicators in this article are for reference only.It does not represent any investment advice and does not serve as any evaluation basis.

Reporting/feedback

Consumption observation: the consumption of returning home in the New Year drives the consumption of small cities to be extremely hot.

  During the Spring Festival holiday, the cultural and tourism market in Shenyang, Liaoning Province is rich in festival activities and sufficient in product supply, and the people’s enthusiasm for traveling is high. Photo courtesy of Xinhua News Agency

  On January 28th, Alipay released the consumption observation of the Spring Festival in 2023. As the most important traditional festival in China, this year’s Spring Festival has special significance for many people, which is not only the beauty of going home for reunion, but also the preface to expectations and wishes for the new year. As of January 25th, 2023, seven days before the Spring Festival holiday, the data showed that the small town economy, family outing, going out shopping, cross-border tour and slow live broadcast of scenic spots were all on fire in the Spring Festival of the Year of the Rabbit, and consumption doubled.

  Family outing ushered in a small climax.

  Compared with the same period in 2022, Spring Festival travel rush shows a strong recovery momentum in 2023, and the total passenger flow is expected to exceed 2 billion. The tide of returning home has brought traffic jams in small towns and promoted the consumption of returning home. "Urban and rural consumption migration" has achieved remarkable results during the Spring Festival. According to Alipay data, the consumption amount of third-tier and below cities increased by nearly 20% compared with the same period of last year’s Spring Festival (January 29-February 4, 2022, the same below), which was more than that of first-and second-tier cities. During the Spring Festival, community convenience stores played an important role, and the consumption expenditure of convenience stores in third-tier and below cities also increased by 20%-30% year-on-year.

  With the enthusiasm of returning home and family reunion, family outing also ushered in a small climax. The data shows that the number of "hotel reservations" searched through Alipay platform has increased by 6 times year-on-year, and the hotel consumption expenditure has increased by 80% year-on-year. The hotel consumption of popular tourist cities in Yunnan, Xizang, Guangdong, Shaanxi and Fujian has achieved remarkable results, with an increase of over 200%. The most popular domestic destinations for Spring Festival tourism, such as Xishuangbanna, Lijiang, Diqing, Dali, Shangrao, Jiangxi and Huangshan, Anhui, saw Alipay spending more than double year-on-year.

  With traveling, rental services such as car rental and camera rental have also become popular demands. During the Spring Festival, the passenger flow of the car rental Alipay applet increased nearly four times. The traffic of small programs such as renting cameras has nearly doubled. The search volume of "charging" and "charging pile" related to new energy has also increased significantly, with the growth rates of 300% and 150% respectively.

  The Spring Festival business circle that is not at home is on fire.

  More people no longer stay at home and walk into shopping malls and commercial streets. Offline consumption ushered in spring, and good news came everywhere: the passenger flow of 60 key business districts in Beijing exceeded 14.127 million, and the sales of key department stores, supermarkets, restaurants, e-commerce and other enterprises increased by 13.7% compared with the same period before the epidemic. Guangzhou West Lake Flower Market was restarted, reigniting the consumption boom of Beijing Road business circle. The average daily passenger flow increased by 83% year-on-year, and the cumulative sales in January increased by 30%. According to Alipay data, Hangzhou Hubin Yintai in77, Hangzhou Wulin Business Circle, Changsha Wuyi Square, Changsha Pozi Street, Xiamen Zhongshan Road Chinatown, Changsha Duzheng Street, Chongqing Jie Fangbei, Chongqing Shancheng Lane, Nanjing Confucius Temple, nanjing xinjiekou and other well-known business circles are extremely hot, and their consumption growth rate ranks among the top ten in China, with Changsha occupying three seats.

  Consumers are enthusiastic about outbound travel.

  On the first Spring Festival after the resumption of outbound travel, overseas merchants also made great efforts to welcome China guests. According to Alipay data, Hong Kong, China and Macao, China are the most popular outbound destinations for mainland tourists. During the Spring Festival, the number of mainland tourists spending in Macau doubled compared with the same period last year, and it also increased by nearly 70% in Hong Kong.

  The platform data of AlipayHK, an e-wallet used by Hong Kong citizens every day, also shows that the number of cross-border consumption of AlipayHK in the Mainland and Macao during the Spring Festival has soared 18 times compared with last year’s Spring Festival, especially the number of people, transactions and transaction amount of Hong Kong people using AlipayHK in Macao have reached a record high.

  At the same time, the sales volume of overseas travel insurance insured by Ant has soared, up 61 times year-on-year, which shows that the enthusiasm for seeing the world is high.

  Text/reporter Wen Wei

Xuzhou Volvo XC90 price reduction is coming! The lowest price 472,000, only this time

Welcome to [Autohome Xuzhou Promotion Channel] to bring you the latest car market trends. Currently, the high-profile luxury SUV model is being held in Xuzhou with an exciting promotion. The maximum discount for this distinguished car is as high as 174,900 yuan, and the minimum starting price has been adjusted to 472,000 yuan. This price adjustment provides consumers with a great opportunity to buy a car that should not be missed. If you are interested in the Volvo XC90, be sure to click "Chatty Car Price" in the quotation form to get the latest promotion information and get higher car purchase discounts. Don’t miss this opportunity to save money and enjoy a high-quality driving experience!

徐州地区沃尔沃XC90降价来袭!最低售价47.2万,仅此一次

[Appearance]
The Volvo XC90, a luxury mid-size SUV, attracts a lot of attention with its exquisite exterior design and unique Nordic style. In the front part, the classic Quake LED daytime running lights are used, and the wide straight waterfall air intake grille is matched, showing the perfect combination of power and elegance. The overall body line is smooth, and the full front and wide body ratio highlight its luxury and stability. In the details, the chrome decoration and the body line echo each other to create a delicate visual effect.

徐州地区沃尔沃XC90降价来袭!最低售价47.2万,仅此一次

The Volvo XC90 presents elegant side lines with its refined body proportions. The length, width and height of the car are 4953mm * 1958mm * 1778mm, and the wheelbase is up to 2984mm, ensuring the comfort of the interior space. The tire specifications are unique, with 275/45 R20 tires on the front and rear, and the dynamic wheel design not only enhances the driving stability, but also adds to the visual impact of the vehicle.

徐州地区沃尔沃XC90降价来袭!最低售价47.2万,仅此一次

The interior of the Volvo XC90 is designed with luxury and comfort at the core, showing a Nordic minimalist style. The steering wheel is wrapped in exquisite leather to provide a good grip, while supporting manual up and down and front and rear adjustment to meet the individual needs of the driver. The center console is equipped with a 9-inch touch screen, with a rich built-in multimedia system, navigation, telephone and air conditioning control functions, which is convenient to operate and enhances the convenience of driving. The seats are made of advanced leather, and the main and passenger seats support front and rear adjustment, backrest adjustment and multi-directional adjustment, including high and low waist support, to ensure passenger comfort. The front seats are also equipped with heating functions, while the driver’s seat has an additional power seat memory to adapt to different driving habits. The flexible seating arrangement and the rear seats support proportional reclining, providing ample space utilization. Together, these configurations create an interior experience that is both functional and luxurious.

徐州地区沃尔沃XC90降价来袭!最低售价47.2万,仅此一次

OK, based on the information you provided, I have generated the following engine introduction for you:

Equipped with a 2.0T engine, capable of delivering 184 kilowatts of power and a maximum torque of 350 Nm, this engine’s 250 horsepower, combined with an 8-speed automatic transmission, provides the Volvo XC90 with efficient and smooth power performance.

Overall, the Volvo XC90 has undoubtedly won high praise from Autohome owners in terms of exterior design. The domineering body lines and unique headlight design he mentioned are undoubtedly its charm. Such careful design not only meets his demand for personalization, but also enhances the visual enjoyment during driving. For those drivers who pursue quality and design sense, the XC90 is undoubtedly an option not to be missed.