The spring breeze warms the ＂spring economy＂, and this set of data is full of vitality!
Spring returns to the earth, and everything revives. As the temperature rises gradually, people go out of their homes one after another. While feeling the atmosphere of spring, the spring scene consumption patterns such as "spring flower viewing", "spring camping" and "limited food in spring" are constantly being refurbished, which helps the "spring economy" to continue to heat up.
"A flower" drives the popularity of flower viewing to continue to climb.
"Who is the spring breeze? Butterflies are suddenly full of fragrant grass." Spring blossoms and spring outing are just the time.
On social platforms, "blockbusters" such as hiking and flower viewing shared by netizens frequently brush their screens. On the Tik Tok, the list of "There is always a national wind to enjoy flowers in spring" continues to burn high, and experts have launched "challenges" to enjoy flowers. On the platform where to go, the "Spring Flower Appreciation Competition" was on the hot topic list, and flower appreciation became a hot spot for travel. On Meituan APP, "Go for a walk and enjoy flowers" was listed on Zhou Bianyou’s featured list. The popularity of keywords such as "hiking", "flower viewing" and "taking photos in spring" on the platform of Little Red Book is also rising.
Flower viewing has also warmed up the spring tourism market. Ctrip data shows that as of March 6, the booking volume of flower viewing holiday products in March increased by 880% year-on-year. According to the data of Mama Travel Network, the peak of flower viewing tour will last from mid-March to early April. Some famous destinations, such as famous hotels and online celebrity B&B in Wuxi and Wuyuan, are in short supply, so it is necessary to book at least half a month in advance. Shanghai, Wuxi, Wuhan, Nanjing, Chengdu, Beijing, Yangzhou, Suzhou, Hangzhou and Guangzhou have become the top ten popular Zhou Bianyou destinations for flower viewing in spring. Tuniu said that in terms of scenic spots, Lugu Lake, wuzhizhou, Jiuzhaigou, Gulangyu Island, Lijiang River and other scenic spots ranked high in search popularity. With the arrival of off-peak travel and flower viewing season, the domestic tourism market will once again set off a travel craze.
"Camping+"compound gameplay drives outdoor consumption fever
With the arrival of warm spring season, the "weekend economy" began to heat up in an all-round way, and the scale of outdoor travelers continued to grow, which directly promoted the development of camping economy. The data shows that the search volume of keywords related to "camping" and "homestay" has continued to soar in major platforms and search engines recently.
According to the data of the US Mission and the public comment, at the end of February and the beginning of March, the search volume related to "camping" increased by 450% year-on-year and the number of notes increased by about 300%. Among them, Chengdu, Guangzhou, Shenzhen, Shanghai, Chongqing, Hangzhou, Beijing, Nanjing, Wuhan and Kunming have become the hottest cities in the country.
At the same time, the rapid growth of camping demand has also boosted the business model of combining "camping+"with accommodation, restaurants, cafes and party halls. According to the data of Ma Honeycomb Platform, the popularity of camping has increased by as high as 115% since March, among which the popularity of camping base has increased by 350%, the popularity of camping strategy has increased by 270%, and the popularity of camping play has increased by 230%. Camping+flower viewing, camping+script killing, camping+＋live music, camping+cooking tea around the stove, etc. are all recent popular play experiences for young people.
In the long run, the camping industry will continue to show a strong upward trend under the dual promotion of "weekend economy" and cultural tourism leisure industry. According to the evaluation of industry authorities, it is estimated that by 2025, the core market size of China’s camping economy will reach 248.32 billion yuan, driving the market size to reach 1.44 trillion yuan.
"spring limited food" stimulates new business opportunities
In March and April every year, tasting "spring-limited" food has become a unique spring ritual for food lovers. With the youth league, cherry blossom dessert drinks, Toona sinensis and spring bamboo shoots coming on the market one after another, the popularity of this sense of ceremony is constantly rising.
In the eyes of many brands and businesses, spring is pink. Recently, when you step into a convenience store or a coffee shop on the street, most of the products are pink. When you look closely, most of these products are covered with a romantic coat of "spring limited" and "cherry blossom flavor". Some well-known brands have launched products full of spring flavor, such as "cherry blossom latte", "cherry blossom ice cream" and even "cherry blossom potato chips".
In the eyes of most people, spring is also green. Seasonal spring vegetables such as Artemisia selengensis, Toona sinensis and shepherd’s purse have been listed, and endless greens have been piled up in front of various food stalls in the food market. As spring vegetables are listed one after another, the prefabricated vegetable market is also full of "spring flavor". In some large-scale fresh supermarkets, "prefabricated spring dishes" such as fried bacon with spring bamboo shoots, dried Malantou, stewed fresh meat with spring bamboo shoots and tofu with firewood have been put on the shelves and are deeply loved by young consumers.
It is not difficult to see that "spring economy" has become a relatively mature seasonal consumption behavior, but good products are not limited to "seasonality" and may become best-sellers in all seasons. For example, the Youth League, which originally belonged to spring, with its excellent product quality, has broken through the season, crossed the region and gained more vitality and durability with the efforts of e-commerce to continuously innovate tastes and sales scenarios. Changing "limited spring days" into "evergreen spring days" may be the key to the sustained prosperity of "spring economy" in the future.