Lei Jun responded to many questions such as Xiaomi Auto and denied the identity of ＂cool man＂： there was no cold 4 billion in the trough.

Red Star Capital Bureau reported on April 18th that Lei Jun, the chairman of Xiaomi Group (01810.HK), started a live broadcast in Tik Tok at 4 pm today, "Talking about the sale of Xiaomi SU7 these days". This is Lei Jun’s first live broadcast of Xiaomi Auto, with 100,000 viewers and 190 million likes.

The whole live broadcast lasted for 2 hours. Lei Jun showed the delivery center of Xiaomi Beijing factory, interacted with several owners of Xiaomi SU7, and connected with Wei Jianjun, chairman of Great Wall Motor (601633.SH). During the live broadcast, Lei Jun answered questions from netizens about "imitating Jobs" and "being a cool man".

Regarding the trend of auto executives opening Weibo and live broadcast, Wei Jianjun said that "the inclusiveness of the platform is much better than expected", and Lei Jun also thought that live broadcast communication was more direct.

"The first stage of Xiaomi Automobile was a success"

There is no plan to push off-road vehicles for the time being.

In the live broadcast, Lei Jun mentioned that it is too early to talk about the success of Xiaomi Automobile, but the first stage was a success. It takes a long time to build a car. Lei Jun said that Xiaomi is a long-term enterprise, and now it is necessary to grasp the quality of the car and serve customers well.

Lei Jun Tik Tok Live

Lei Jun also responded in the live broadcast that there is no plan to launch off-road vehicles in the future. "The off-road vehicles of the Great Wall are doing very well." Lei Jun reiterated in the live broadcast that the future model plan is confidential within the company.

Interestingly, in today’s live broadcast, Lei Jun also connected with Wei Jianjun, and the two sides made mutual comments on Xiaomi SU7 and Great Wall Tank 700, and made an appointment to communicate at the Beijing Auto Show.

Some netizens suggested that the price/performance ratio of the low-end models of Xiaomi SU7 is not high. In this regard, Lei Jun said that in industries with huge losses, cost performance is not discussed. He also said that pure tram companies basically don’t make money, and there is a ridiculous one that loses more than 100,000 yuan.

Sales are three to five times higher than expected.

Delivery was accelerated, 12 days ahead of schedule.

Regarding the acceleration of delivery, Lei Jun said that the sales volume of Xiaomi SU7 was three to five times higher than expected. A supplier meeting was held urgently a week ago, and the official version of Xiaomi SU7 began to be delivered on April 18, 12 days ahead of schedule. Xiaomi Auto Delivery Center has covered 29 cities nationwide and will cover 40 cities by the end of this year.

For the online delivery of netizens, Lei Jun said that the sales volume is three to five times higher than expected, which is also a headache. However, the partners are more powerful and speed up quickly.

Lei Jun repeatedly reminded in the live broadcast that Xiaomi SU7 is a family car, and advised the owner to obey the traffic rules and not to go to the track. He revealed that Xiaomi and suppliers are developing a complete set of track kits. In addition, Xiaomi V8s motor will be released at the end of this year, which Lei Jun said was prepared for the track.

Lei Jun specifically mentioned that he specially studied drift and tried to show it in May. He revealed that there are 50 or 60 people in the middle and high level of Xiaomi Automobile who have racing licenses.

Respond to the identity of "imitating Jobs" and "being a cool man"

For teasing him online to imitate Musk and Jobs, Lei Jun said that men’s suits are very similar, and jeans and shirts are often worn by engineers. "It’s just a shirt bump. If I imitate it, I can imitate it more like it. This is a injustice."

He is often compared with Musk on the Internet. Lei Jun said that Musk is a great entrepreneur and Tesla is an epoch-making great company in the history of the automobile industry. "Please don’t compare me with Musk. I think the two of us are not doing exactly the same thing. But we all help popularize science and technology and promote social progress. "

In the live broadcast, Lei Jun also denied the identity of "the first man in Shuangwen". He said, "I am at the bottom of my life, and there is no cold 4 billion in Cary", "I am not the top student in the college entrance examination" and so on.

Lei Jun’s "Millet Tooling" was previously on fire, with a limited edition of 800 pieces. It was sold out after being put on the shelves that day and was resold at a higher price on the second-hand platform. Lei Jun said in the live broadcast that the old tooling is no longer produced, and a new model will be released soon, which will be put on the Xiaomi Mall APP. For netizens urging him to build cameras and open Xiaomi canteen chain stores, Lei Jun stressed: "None of these will be done. Xiaomi Automobile is my last entrepreneurial project."

Red Star journalist Wu Danruo

Editor Deng Lingyao