Volkswagen Magotan is really not blowing, and the highest sales in February dropped by 36,800.

In recent years, the domestic economy is growing rapidly, and the number of cars in China is increasing. Although the market is beginning to weaken, the enthusiasm of Chinese people for cars is still high. Many people are paying close attention to luxury cars and new models, and of course, they are always concerned about the price of cars. Let’s take a look at the national real transaction price of the hot-selling models collected by this website for everyone, so that everyone can understand the car purchase market. Let’s take a look at the Volkswagen Magotan recommended for everyone today!

This site collects the real transaction price of Volkswagen Magotan. In the past month, the cash of new cars in Magotan dropped by 36,800 yuan, and the maximum discount reached 8.03 fold. This site collects the price in real time nationwide. The actual transaction price is subject to the discount of local dealers.

From the figure below, we can see the sales trend of Volkswagen Magotan. The sales volume of Volkswagen Magotan in the past month is 20,765 vehicles. Although the sales volume does not represent everything, the sales volume has indeed become one of the criteria for consumers to choose a car. A high-selling car shows that it is suitable for most consumers, and it also has relatively perfect after-sales service, and the natural turnover rate of auto parts will be higher.

After the repeated adjustment of import tariffs, major manufacturers have released the price adjustment range of their models, which has also stabilized the market of used car market. However, the rate of preservation of cities at all levels has decreased from the previous month, so the rate of preservation must not be ignored when buying a car. After entering June this year, although the trading volume of used cars has gradually picked up, the price of used cars is hard to rise. For consumers, it is also a good opportunity to buy used cars! The chart below shows the value-preserving rate of Volkswagen Magotan. Is it within your acceptable range?

When we buy a car, we will pay attention to all aspects of this model in advance, especially the posts and word-of-mouth posted by car owners in major forums and vertical websites. Apart from the navy, there are still some car owners’ real car experience that is worth learning. Let’s take a look at the word-of-mouth score of Volkswagen Magotan. The comprehensive score of Volkswagen Magotan is 4.36, and the result is not bad, so Volkswagen Magotan can consider it.

If you have seen the above, you still have doubts about whether Volkswagen Magotan is worth buying, then you can also look at the performance of the competing products of Volkswagen Magotan. Among the following competing products, Camry sold the most last month, with 19,482 cars. There is always one for you.

If the price of Magotan is right in the near future, then the friends will hurry! Linkage promotion in many places across the country, and there are even more discount models as low as 30%.

Ministry of Industry and Information Technology: Accelerate key core technology research and promote 6G technology research and development and innovation

CCTV News:According to the WeChat official account news of "Gongxin Weibo", on December 6th, the Ministry of Industry and Information Technology held a symposium for the director of the National Communications Administration and a symposium on information and communication supervision.The meeting pointed out that it is necessary to speed up the construction of new infrastructure, promote key core technologies, improve the governance system, promote the healthy development of the platform economy, build a national network security barrier, promote the deep integration of the digital economy and the real economy, and provide strong support for the construction of a powerful country, a network power and a digital China.

The meeting emphasized that the information and communication industry is a strategic, basic and leading industry of the national economy. It is necessary to persist in promoting the modernization of the industry, continuously consolidate and enhance the competitive advantage and leading position of the industry, persist in empowering the digital transformation of the real economy, and consolidate the technology, network, application, market and security foundation of services to support new industrialization, and play a greater role in promoting new industrialization and building a modern industrial system. It is necessary to speed up the optimization and upgrading of new information infrastructure, promote the coordinated development of "double gigabit", speed up the layout of intelligent computing facilities, optimize the internet architecture, and improve the green and low-carbon level of information infrastructure. It is necessary to speed up tackling key core technologies, promote the R&D and innovation of 6G technologies, and build a modern industrial system of information and communication. It is necessary to deepen the empowerment of integrated applications, issue guidance on the high-quality development of industrial Internet, promote the "100 million" action of 5G factories, and accelerate the industrial "intelligent transformation from digital to network". Support platform enterprises to expand consumption scenarios, empower manufacturing and enhance international competitiveness. It is necessary to strengthen the network and data security system and capabilities, strengthen the construction of technical support capabilities, improve the data security management level of the industry, and promote the innovative development of the network and data security industry. It is necessary to further promote the construction of a new industry supervision system, improve the all-round, multi-level and three-dimensional supervision system, improve the supervision of the whole chain and all fields before and after the event, actively and orderly promote the opening up of the industry, and further promote the construction of work style and rectification work.Deepen the supervision of key areas such as APP. Improve the emergency communication plan system and command system, and ensure communication services for major events and emergencies.

FIFA World Cup Qatar 2022’s top four came into being, Portugal was eliminated by Morocco, and Cristiano Ronaldo left the world with a lonely back.

On the one hand, the Moroccan players celebrated crazily, and on the other hand, Cristiano Ronaldo, the top star of the Portuguese team, cried in the players’ tunnel … This scene is familiar. Twenty-four hours ago, after the match between Brazil and Croatia, a historical scene happened, but it was Neymar, the top star of Brazil, who cried bitterly.

In the quarter-finals that ended early this morning in Beijing time, Portugal lost 0-1 to Morocco, and missed the semi-finals. Morocco created the best record of African teams in the World Cup.

This World Cup will undoubtedly be a bitter memory for Cristiano Ronaldo, who is 37 years old. I have won almost all the honors, except for a World Cup trophy. Before the game, Ronaldo was also full of ambitions, hoping to realize his dream in Qatar.

C Ronaldo has not been able to bridge the gap between ideal and reality. He and his team fell in the quarter-finals, and the opponent was not a strong team in the traditional sense. But it is the dark horse of Morocco that makes C Ronaldo dream of breaking Qatar. Moreover, at the beginning of the knockout round of the World Cup, 21-year-old Ramos took his place, and the Portuguese star became a substitute.

In this match with Morocco, Cristiano Ronaldo has the opportunity to set many records. The first goal of the individual World Cup knockout, the ninth goal of the individual World Cup, which tied Eusébio for the Portuguese World Cup goals … However, he still sat on the bench.

In 42 minutes, Morocco crossed the restricted area obliquely from the left, Costa made a mistake, and Ennesri jumped high and headed the goal. Morocco led Portugal 1-0. After conceding the goal, the Portuguese team stormed. In the 51st minute, Cristiano Ronaldo came on as a substitute. This was Cristiano Ronaldo’s 196th appearance on behalf of the Portuguese team, which tied the Kuwaiti player Bader Moutawaa and tied for the most appearances of the national team in history.

In the 81st minute, Cristiano Ronaldo knocked back in the restricted area, and Felix made a perfect volley, but Bunu performed very well and saved the ball. In the 90th minute, Cristiano Ronaldo got an excellent chance. His teammate’s direct pass penetrated Morocco’s defense. He cleverly ran away from the defender, but his shot was blocked by Bunu. Ronaldo, who lost the opportunity, is very sorry. He is also very clear that there is not much time left for himself.

After 8 minutes of stoppage time, the Portuguese team failed to recover the defeat. When the referee blew the final whistle, Cristiano Ronaldo walked to the lounge and never looked back, leaving the world with a lonely figure … Cristiano Ronaldo, 37, bid farewell to FIFA World Cup Qatar 2022, which is likely to be his last World Cup.

So far, Cristiano Ronaldo has participated in five World Cups and scored goals for five consecutive times. His data in the World Cup is 22 games, 8 goals and 2 assists.

After Portugal was eliminated, Cristiano Ronaldo’s sister wrote on the social platform, "When a group of mice (junior club players) celebrated the victory against Switzerland as a victory against Cristiano Ronaldo, we lost the World Cup … Portugal’s national team is not a club, but a national team, but unfortunately, in Portugal, the lesson still exists."

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Policy Interpretation of Fuzhou Housing Provident Fund Management Committee’s Notice on Optimizing Some Housing Provident Fund Policies

  Fuzhou Housing Provident Fund Management Committee issued the Notice of Fuzhou Housing Provident Fund Management Committee on Optimizing Some Housing Provident Fund Policies (hereinafter referred to as the Notice), which is now interpreted as follows:
  1. What are the new changes in the policy of purchasing houses and repaying loans?
  A: According to the original policy, employees can only apply for the withdrawal of housing provident fund from the same house under the name of husband and wife because of buying a house or repaying a loan. Now the policy stipulates that employees’ families can apply for the withdrawal from any house under the name of both husband and wife regardless of buying a house or repaying a loan.
  Example 1: Zhang Sanhe and his wife applied for loans to buy Suite A and Suite B respectively before marriage, and they got married in March 2024. According to the original policy, Zhang Sanhe and his wife could only choose Suite A or Suite B together to apply for loan repayment and withdrawal. According to the new policy, Zhang Sanhe and his wife can apply for loan repayment and withdrawal for Suite A or Suite B respectively, without choosing "the same suite".
  Example 1.1 If the housing loan of Suite A has been settled in May 2024, both husband and wife can still apply for repayment of the loan for Suite B within the same natural year, provided that the withdrawal interval is met.  
  Example 1.2 If Zhang San sold Suite A in May, 2024, and bought Suite C with a loan in September, he has been applying for loan repayment and withdrawal for Suite B during his wife’s period. Under the condition that Zhang San meets the withdrawal interval, according to the original policy, Zhang San can’t apply for house purchase and withdrawal for Suite C. According to the new policy, Zhang San can apply for house purchase and withdrawal for Suite C without the restriction that he can only "buy a house in the same suite" and repay the loan in a natural year.
  Second, what changes have been made to the extraction of special diseases in the Notice?
  A: First, cancel the criteria for determining the income from serious difficulties in family life, that is, "the effective medical expenses incurred in the past two years or the expenses after deducting medical insurance issued by the medical insurance department, after averaging on a monthly basis, the average monthly expenditure should reach more than three times the total monthly salary of the family"; Second, it is stipulated that the total amount of withdrawal should be adjusted from "the last two years" to the balance of medical expenses actually incurred in "the last three years" after deducting the medical insurance payment.
  3. Under what circumstances can the applicant be exempted from providing notarization and other materials when handling the employee death extraction business?
  Answer: The applicant must be the first legal heir of the deceased employee, and when he chooses to transfer the account balance to the bank savings account in the name of the deceased employee (limited to the first-class savings card), he can be exempted from providing notarization and other materials. The legal heirs in the first order here are only the spouses, children and parents in Article 1127 of the Civil Code of People’s Republic of China (PRC). If other heirs or legatees apply, or choose to withdraw the account balance (more than 10,000 yuan) to the bank card under the name of the heir, or if the deceased employee does not have a bank savings account despite the application made by the legal heir in the first order, a notarial certificate on the right of inheritance or an effective legal document of the people’s court shall still be provided.
  4. How to identify the "two children" and "three children" families in the Notice?
  A: The "two-child family" and "three-child family" respectively refer to the worker’s family giving birth to and raising at least two children and three children, one of whom is underage. If the previous policy’s criteria for identifying families with many children are inconsistent with this Notice, this Notice shall prevail.
  5. What adjustments have been made to the housing loan policy for families with many children?
  A: First, cancel the "first suite" restriction stipulated in the original preferential loan policy for families with many children; Second, it is stipulated that an additional 400,000 yuan will be added to the calculation of the loan amount for the "three-child" family housing loan, and the maximum loan amount will be raised to 1.2 million yuan for dual employees and 900,000 yuan for single employees.
  Six, "three children" family housing loan amount how to calculate?
  Answer: The calculation formula of loan amount is as follows: loan amount of housing provident fund = balance of housing provident fund account of both husband and wife of the borrower on the date of loan application ×1.2+ estimated housing provident fund paid by both husband and wife of the borrower from the date of loan application to the date of retirement × liquidity adjustment coefficient α+400,000 yuan. After calculating the results according to the above loan formula, the maximum loan amount is 1.2 million yuan for double employees and 900,000 yuan for single employees.
  Example 2. Mr. Zhang and Ms. Wang gave birth to three children, one of whom is underage, and applied for housing provident fund loans to buy commercial housing. Mr. Zhang was born in February 1993 and Ms. Wang was born in July 1993. When applying for housing provident fund loans in July 2024, Mr. Zhang was the main lender, and the balance of their housing provident fund accounts was 54,000 yuan and 50,000 yuan respectively. The deposit base of the provident fund is 7425 yuan and 5000 yuan respectively; The monthly deposit amount is 1,782 yuan and 500 yuan respectively, so the housing provident fund loan amount of both parties is 1.2 million yuan, that is:
  Loan amount of housing provident fund = (54,000 yuan+50,000 yuan) × 1.2+(1,782 yuan× 343 months +500 yuan× 288 months) × liquidity adjustment coefficient α (currently 1.0)+400,000 yuan = 1,280,026 yuan. At this time, the maximum loan amount should be determined as 1.2 million yuan according to the regulation that the maximum loan amount for a three-child family is 1.2 million yuan for dual employees.
  Seven, "business to public" loan business application conditions have changed?
  Answer: The application conditions for the "business-to-public" loan have been relaxed from "employees’ families who have never applied for housing provident fund loans" stipulated in the original policy to "employees’ families who meet the application conditions for housing provident fund loans". According to this, employees’ families who have used housing provident fund loans once can still apply for it.
  Example 3. Before marriage, Mr. Li used a housing provident fund loan (settled) to buy a commercial house, and after marriage, he and his wife used a commercial loan to buy an improved house. His wife never used a housing provident fund loan. According to the original policy, Li’s family could not apply for a "business-to-public" loan business because they used a housing provident fund loan once. After the policy adjustment, Li can apply for a housing provident fund loan as long as he meets the application conditions, regardless of whether he used a housing provident fund loan once.
  8. Can employees who deposit in different places apply for "business to public" loan business?
  A: No. This new policy only relaxes the number of provident fund loans in the application conditions of the "business-to-public" loan business, and does not adjust other application conditions. This business only supports employees who pay the housing provident fund in Fuzhou.
  Nine, how to determine the implementation time of optimizing the loan policy in different places in the Notice?
  The confirmation time of the paid-in employee’s house purchase is subject to the online signing time. If the online signing time is after April 1, 2024, it can be implemented in accordance with this Notice policy.

The foundation of "stability" has been continuously consolidated, and the high-quality development of China’s economy has been solidly promoted

CCTV News:On June 7th, "News Network" reported the latest data of China’s foreign trade import and export, the foreign exchange reserves in May, the issuance of ultra-long-term special government bonds and other new achievements and new progress. The growth of various data is gratifying, and the vigorous development vitality is being displayed in many fields. The foundation of China’s "stable" economy is constantly consolidated, and the momentum of "progress" is gradually emerging.

China’s foreign trade continues to consolidate.

In the first five months of this year, China’s import and export of goods increased by 6.3% year-on-year, and the positive momentum of foreign trade continued to consolidate.

According to customs statistics, in the first five months of this year, the total import and export value of China’s goods trade was 17.5 trillion yuan, a year-on-year increase of 6.3%.

Among them, the export was 9.95 trillion yuan, up 6.1%. Specifically, the export momentum of high-end, intelligent and green products was good, and the export of ships, electric vehicles and household appliances increased by 100.1%, 26.3% and 17.8% respectively. Imports were 7.55 trillion yuan, up 6.4%, of which imports of intermediate goods were 6.07 trillion yuan, up 7.4%.

In May, the import and export volume was 3.71 trillion yuan, up 8.6% year-on-year. The growth rate was 0.6 percentage points higher than that in April.

Customs statistics show that in the first five months of this year, China imported and exported 8.31 trillion yuan to countries that jointly built the Belt and Road Initiative, an increase of 7.2%, accounting for 47.5% of the total import and export value.

In the first four months, China’s total service import and export increased by 16.8% year-on-year.

In the first four months of this year, China’s service trade continued to grow rapidly, with the total import and export of services reaching 2,431.96 billion yuan, a year-on-year increase of 16.8%. Among them, trade in knowledge-intensive services continued to grow. 1— In April, the import and export of knowledge-intensive services was 963.72 billion yuan, up 6.4% year-on-year. The areas with rapid growth included intellectual property royalties, personal culture and entertainment services. In addition, travel services have grown rapidly. 1— In April, the import and export of travel services reached 660.03 billion yuan, a year-on-year increase of 48.6%, making it the largest field of service trade.

In May, the scale of China’s foreign exchange reserves was $3,232 billion.

According to the latest data from the State Administration of Foreign Exchange, in May, the scale of China’s foreign exchange reserves was US$ 3,232 billion, up US$ 31.2 billion from the end of April, with a steady increase.

Ministry of Finance: 30-year ultra-long-term special government bonds were issued for the first time on the 7th.

On June 7, the Ministry of Finance renewed the issuance of 30-year ultra-long-term special government bonds in 2024 for the first time, totaling 45 billion yuan. According to the issuance arrangement, the bonds issued this time are 30-year fixed-rate interest-bearing bonds, with a total issuance of 45 billion yuan and coupon rate accounting for 2.57%.

The first Central Asian route of domestic passenger plane ARJ21 was opened.

On June 7th, China’s self-developed jet regional aircraft ARJ21 took off from Xinjiang Airport and headed for Tajikistan, which was also the first Central Asian route for ARJ21. Up to now, ARJ21 aircraft has operated a total of 549 routes and safely transported more than 13 million passengers.

A three-year marine garbage clean-up operation was launched in coastal cities.

On June 7, the Ministry of Ecology and Environment and other four departments jointly issued the Action Plan for Marine Garbage Cleaning in Coastal Cities, proposing to carry out a three-year dragnet cleaning operation in 65 bays of coastal cities across the country, requiring that by 2025, the density of floating garbage on the sea surface will drop significantly, and there will be no obvious large areas of marine garbage.

Sowing Green Seeds to Build a Beautiful China

  CCTV News:Green is the background color of beautiful China, and it is also the color of high-quality development. Since the 18th CPC National Congress, China has planted 1.02 billion mu of trees. The forest coverage rate has increased from 21.63% ten years ago to 24.02% today. China ranks first in the world in plantation area. A tree, a piece of forest, grows green mountains and Jinshan Yinshan that belong to everyone, and draws an updated picture of beautiful China.

  Go to the spring together and plant a piece of green.

  Supporting seedlings, cultivating soil and watering … … These two days, in Hebei, Shanxi, Gansu, Yunnan and other parts of the country, people have participated in tree planting activities and carefully planted seedlings. With the joint efforts of people, there is a vibrant scene everywhere.

  Fan Qingxin, a villager from Tianjianhao Village, Beijiabi Township, Ci County, Hebei Province:In the past, this area was all barren hills and mountains. Later, we have been planting trees for many years, including pine, cypress and apricot. Now we are replanting. Look at this green tree. It is in a good mood. It has changed the environment and is in a very good mood.

  Not long ago, the Bulletin on the State of Land Greening in China in 2022 was officially released. Data show that in 2022, 3.83 million hectares of afforestation, 3.214 million hectares of grass improvement and 1.8473 million hectares of land for desertification and rocky desertification control were completed nationwide. After continuously promoting afforestation, China’s land greening has achieved remarkable results.

  In the past decade, China has added more than 22 million hectares of forests, contributing a quarter of the world’s new forest area. 24.02%, which is the forest coverage rate of China today.

  Wu Xiuli, First Inspector of Ecological Protection and Restoration Department of National Forestry and Grassland Administration:Look at this picture. Ten years ago, especially in the northwest, a large area was relatively yellow. But ten years later, after continuous promotion of land greening and afforestation, it is obvious from this picture that the northwest has increased a lot of green, such as Shanxi, Inner Mongolia, Gansu and Ningxia.

  In the past ten years, China has insisted on promoting the great development of land greening, protecting natural forests, returning farmland to forests and grasslands, and shelterbelts in the three north areas, and the quantity and quality of afforestation have gone hand in hand. Adhere to the overall planning of urban and rural greening, and build a large number of national forest cities and forest villages. Deepen reform and innovation, and improve the system and mechanism of planting and protecting green. In Beihai, Guangxi, through the implementation of mangrove afforestation and restoration protection, the species of marine benthos increased from 66 to 206, and the species of birds increased from 136 to 195, and the biodiversity became more and more abundant.

  Nowadays, China’s land greening has changed from focusing on quantity to paying equal attention to quality and quantity. In addition to considering people’s lives and health, high-quality greening is also reflected in creating "greenery that benefits the people more". In August last year, the value realization of carbon reduction products in Saihanba, Hebei Province and the signing ceremony of credit granting by financial institutions were held. Twelve enterprises purchased carbon reduction products from eight units, including Saihanba Machinery Forest Farm, and realized value conversion of 24,605,900 yuan.

  People live up to the castle peak, and the castle peak will live up to people. In today’s China, the area of economic forest is about 700 million mu. In 2021, the per capita output value of economic forest employees reached 19,000 yuan. Persevere in promoting land greening, make green mountains and green rivers more beautiful, and make Jinshan Yinshan bigger. Planting green is planting people’s livelihood and well-being.

  Haidong, Qinghai: It’s just the right time to plant trees and green the Yellow River in spring.

  Recently, in Qunke New District, Hualong County, Haidong City, Qinghai Province, more than 2,100 people of all ethnic groups jointly launched a voluntary tree planting activity this spring on the banks of the rippling Yellow River. Tens of thousands of saplings have become contiguous on the banks of the blue Yellow River through the steps of supporting seedlings, cultivating soil and watering. It is understood that a total of 614,000 trees were planted in this spring voluntary tree planting activity. The consciousness of "planting green, loving green, protecting green, increasing green and promoting green" is more and more deeply rooted in people’s hearts.

  Liu Daomin: Retire and plant trees in his hometown for 10 years, and put green clothes on the barren hills in his hometown.

  Afforestation and greening are beneficial to the present and the future. With the dream of "putting green clothes on the barren hills in his hometown", 71-year-old Liu Daomin retired ten years ago and returned to his hometown to contract barren hills and take out his retirement salary to plant trees. Ten years have passed, and the trees he planted, such as Platycladus orientalis and Ligustrum lucidum, have been continuously sliced, reaching more than 3,000 mu, and 150,000 trees have survived. He said, I will keep working as long as my body allows.

  In April, Qingtianhe Village in Jiaozuo City, Henan Province, was full of greenery and flowers. It is hard to imagine that it was a barren hill and a barren hill a few years ago.

  Liu Daomin, a voluntary tree planter in Qingtianhe Village, Zhaihuo Township, Bo ‘ai County, Jiaozuo City, Henan Province:In the barren hills in the north, trees are planted every year, but no trees are seen. My ancestral home is Qingtianhe Village. After retiring in 2013, I went back to the village and saw vast tracts of barren hills, but there were still not many trees, which was very unpleasant. So I made up my mind to contract barren hills and plant trees to beautify the environment.

  However, it is not easy to open green forests on barren hills. This barren mountain belongs to the category of national public welfare forest, and only trees can be planted, which means that there is no income except ecological benefits. However, Liu Daomin, who has worked in forestry all his life, still contracted 313 hectares of barren hills in one breath.

  Liu Daomin, a voluntary tree planter in Qingtianhe Village, Zhaihuo Township, Bo ‘ai County, Jiaozuo City, Henan Province:At first, I came back to contract for planting trees in barren hills, including my family, including my neighbors, and I didn’t understand.

  Liu Daomin’s wife Wang Dianxiu:You should be happy when you retire, and it’s time to think about going home to rest.

  Feng Tao, a villager from Qingtianhe Village, Zhaihuo Township, Boai County, Jiaozuo City, Henan Province:It is not worthwhile for him to invest all his retirement salary in this barren mountain.

  He Xiuhong, a villager from Qingtianhe Village, Zhaihuo Township, Bo ‘ai County, Jiaozuo City, Henan Province:Nobody understands.

  Liu Daomin, a voluntary tree planter in Qingtianhe Village, Zhaihuo Township, Bo ‘ai County, Jiaozuo City, Henan Province:I was born in this village, the village head’s. I was the only one recommended to go to college in 1975 (in the village). I have been engaged in forestry all my life, and after I retire, I just came back to repay my parents for their kindness to me.

  Liu Daomin took out a pension of 60,000 yuan and built a 300 cubic meter forest fire pool, which solved the problem of water use for tree planting. Liu Daomin, who is 70 years old, often works in the mountains for a day.

  Liu Daomin, a voluntary tree planter in Qingtianhe Village, Zhaihuo Township, Bo ‘ai County, Jiaozuo City, Henan Province:Bring some instant noodles and some water. Usually you leave at 7: 30 in the morning and don’t come back until 5: 30 in the afternoon. There are several varieties on this hillside, this is Platycladus orientalis, this is Ligustrum lucidum, and further ahead are Sophora japonica and Luan tree.

  Liu Daomin, a voluntary tree planter in Qingtianhe Village, Zhaihuo Township, Bo ‘ai County, Jiaozuo City, Henan Province:This tree is the first Platycladus orientalis planted by myself in 2013. Now it is nearly three meters long, exceeding the surrounding shrubs. Our area is a rocky mountainous area, with many stones and thin soil layer. When a pickaxe goes down, there are stones all over it, so you have to change places, and you must find a place with soil and gaps to plant trees. Its soil layer is too thin to store roots. Planting a tree may dig three pits, and only one pit can be used.

  The local forestry department also actively strives for financial assistance from policies. From 2013 to now, it has won a total of 3,960 mu of afforestation projects and more than 1.2 million yuan of higher subsidies for Liu Daomin. In the past ten years, Liu Daomin has led us to build 135 hectares of ecological forest in mountainous areas, and successfully built a green barrier on the east bank of Daqing Lake in Qingtian River.

  Liu Daomin, a voluntary tree planter in Qingtianhe Village, Zhaihuo Township, Bo ‘ai County, Jiaozuo City, Henan Province:Planting one more tree is just another joy. As long as my body allows, as long as I can do it, I will keep working. People’s life is very short, and I am not seeking fame or profit, but also leaving a shade for the descendants of Qingtian River.

  Guarding the mountains is only to care for this piece of green.

  There is such a group of people who live in the mountains all the year round, are friends with plants and are almost isolated from the world. They get up early and get greedy for the dark, guarding all the year round, just to keep the green mountains and green rivers. They are the rangers known as the "forest eyes" and "greenguard". Next, we will approach several forest rangers together to listen to their stories of guarding the green mountains and rivers for ten years.

  Ranger Lai Zhirong:My name is Lai Zhirong, and I am a ranger in the service center of Shuisonglin Nature Reserve. Because I grew up here, I have great feelings for Pinus tabulaeformis. By chance, I saw the job of recruiting a ranger and applied for it. I didn’t expect it to be 11 years.

  Liuxiang District, Bai Jiao Town, Doumen, Zhuhai, Guangdong Province, has the largest contiguous area of Pinus tabulaeformis planted artificially in the world. Pinus tabulaeformis, known as the living fossil of plants, is listed as a rare species by the World Conservation Monitoring Center. However, in recent years, due to soil erosion, water pollution and other reasons, the number of tipping has decreased sharply. In order to protect this pine forest, Lai Zhirong is basically on standby 24 hours a day.

  Ranger Lai Zhirong:Our usual job is to patrol the protected area. If anyone is found to cut down trees and hunt wild animals indiscriminately, we should stop and report them in time. On the first and fifteenth day of the high tide, floating garbage and silt will accumulate on the island, and weeds entangled in trees will grow quickly, so we should clean them up in time.

  This year is Lai Zhirong’s 11th year as a ranger. In his view, the most important thing to be a ranger is to be able to withstand loneliness.

  Ranger Lai Zhirong:When I was patrolling, I saw those small crabs climbing trees and flocks of egrets, and I felt that my efforts were worth it.

  There is also such a person in Dafengshan Forest Farm, Changqing District, Jinan City, Shandong Province. For more than 20 years, he has been silently guarding 13,000 mu of forest. He is Zhang Chuanlin, the ranger of Dafengshan Forest Farm in Jinan. Wearing camouflage clothes, picking up binoculars, wearing a walkie-talkie around her waist and carrying an observation book, this is Zhang Chuanlin’s daily wardrobe.

  Ranger Zhang Chuanlin:When traveling, there are so many people going into the Great Wall of Qi that I have to go up and walk around it every day. Tourists (people) who smoke are afraid that the cigarette butts thrower will leave, and they don’t know if they are on fire, so they have to turn around every day.

  A tree and a forest, burning with changes, also tells the harmonious symbiosis between man and nature. Mayanghe National Nature Reserve, located in Guizhou Province, is the habitat of langur, a national first-class protected wild animal. Xiao Zhijin is a ranger in the nature reserve. Since 1989, he has been guarding the langur here for 34 years. 

  Ranger Xiao Zhijin:All the tourists and the people here like to throw food, and we are now strongly stopping it. Because our langur is a wild animal, the food it eats is the tender branches and buds of flowers and fruits, not the big wine and big meat that ordinary people want to eat, so we will intensify our efforts to stop it and forbid anyone to put food near our langur.

  In order to make the langur population grow and develop healthily, Xiao Zhijin has formed a deep affection with these monkey babies. According to statistics, at present, the population of the local langur has reached 72 groups and 550.

  Ranger Xiao Zhijin:We will resolutely stop, crack down on and protect our original natural ecological environment in our protected areas.

  Fujian Jiangle: Qingshan changes "Jinshan" and "carbon ticket" into dowry

  Qingshan has a face value, and green trees have value. In Changkou Village, Jiangle County, Sanming City, Fujian Province, the most popular saying in the village now is that the air here can "sell money". Since receiving the first forestry carbon ticket in China, it has been called the first village of "carbon ticket" in China. The most fashionable dowry of the villagers is the forestry carbon ticket left by his father. So what exactly is a carbon ticket? How much is the air? Let’s go to Changkou Village to have a look on the spot.

  In the past few days, a unique canoe paddle marathon opened in Changkou Village, Jiangle County, Sanming City. More than 100 players from home and abroad braved the wind and waves on the green Jinxi River. The mountains here are green and the waters are blue, making it an excellent choice for water sports. Many canoeing teams from all over the country have moved their winter training bases here for many years.

  Yu Wei, coach of the canoeing team in Fushun City, Liaoning Province:Look at this water. This place is two or three meters deep and can be seen to the end. It is very clear. And look at this mountain. It’s normally oily and green, with a large forest coverage. We have experienced it personally, and our running results here are very good.

  This piece of green mountains and green waters is the business card of Changkou Village and the treasure of the villagers. It is not easy to protect this mountain forest. More than 30 years ago, the development of Changkou village was seriously limited because of its many forests and little land. The income of the village collective was only more than 20,000 yuan. At that time, a chopsticks factory came to the door to cut down this forest in the village, and the asking price was more than 200 thousand. Some villagers were really moved, but they stopped when they thought that "green mountains and green waters are priceless" repeatedly mentioned in the village rules and regulations.

  Zhang Linshun, Party Secretary of Changkoulian Village, Jiangle County, Sanming City, Fujian Province:Most of this mountain is near the cliff. If it is cut down, it may not grow back or grow.

  It was from that time that this mountain forest was not only unable to be cut down, but also protected and diversified. At the same time, Changkou Village divides the mountain forests into ecological public welfare forests and commercial forests, among which the ecological public welfare forests are forbidden to be cut down, and the commercial forests must be measured appropriately. Today, the forest coverage rate of Changkou Village has reached 92%. With this mountain forest, Changkou Village received the first forestry "carbon ticket" in China. The "carbon ticket" is based on the increment of forest growth, converted into carbon emission reduction, and then distributed in the form of "ticket", thus turning "air" into real money that can be traded, stored and loaned.

  Sun Guiying, a villager from Changkou Village, Jiangle County, Sanming City:Because air can sell money, it is still a very good thing to protect green mountains and rivers.

  Carbon tickets have also become the most fashionable and proud dowry of the villagers in Changkou.

  Jiangle County, Sanming City, Fujian ProvinceZhang Hui, bride of Changkou Village:At that time, he (father) said that the best thing he could give me was this piece of green water and green mountains, and then passed it on to me.

  Deng Wanfu, Party Branch Secretary of Changkou Village, Jiangle County, Sanming City, Fujian Province:Take the path of ecological industry well, so that it can really accumulate more wealth for our future generations. Have confidence and responsibility, make the blue sky bluer, the green hills greener and the green water greener.

  [CCTV Short Comment] Let everyone contribute to this painting.

  Love for planting trees is an ancient tradition in Chinese. Our ancestors wrote the concept of harmonious coexistence and common prosperity and symbiosis between man and forest in ancient books more than 2,000 years ago: Chidao in the Qin Dynasty and the Grand Canal in the Sui Dynasty, with trees forbidden to be cut down on the roadside and shore; Our words, our poems, praise and respect for trees continue to this day; The way we live has always longed for "two orioles singing green willows" and "north of me, south of me, spring is in flood". It is our ancient consensus to cultivate, love and cherish trees. In the new era, we examine the forest map from the height of ecological civilization, concentrate the energy of construction in the concept of high-quality development, and cultivate green temperament in the distinctive characteristics of Chinese modernization. Let the trees grow, let the forest relax, let the home be beautiful and the happiness of our life be deeply rooted. This is a beautiful vision and a firm strategy. Let each of us contribute to this beautiful picture of Danqing. 

  It’s just the right time to plant green early in spring.

  Spring returns to the earth, everything recovers, and planting trees to add green is just the time. Chinese wrote the answer sheet of the largest growth of forest resources and the largest area of artificial afforestation in the world. At the end of the program, let’s walk into the green China with green hills and no ink.

James wolk’s new film exposure plan will join Rowing Boy.


1905 movie network news The latest director’s work "Rowing Boy" continues to expand the cast. A few days ago, some media reported that they would join the film and play the role of Bowles, the coach of the rowing team. Although james wolk debuted for many years, it was the first time that he played the leading role in an important film.

 

The film is based on a true story. The central character of the story is Joel. During the Great Depression, he was attracted by the rowing coach of the University of Washington because of his excellent physical fitness, so he was able to study at the University of Washington. Joel and other players have been tortured by the coach for three years. In the end, they defeated the mighty German team on behalf of the United States and raised the Olympic champion trophy in front of Hitler. After the game, Joel and his teammates didn’t get rich just because they won the Olympic champion. The team members later became lawyers, doctors, engineers, etc., and were able to be independent by their own hands. They also get together every year and feel like brothers.

 

As for the actors, Callum Turner, Sam Strike and Luke Slatri will join the cast. At present, the film has no specific release information.


How to plan the college age after 00? The headmaster said this.

  Beijing, Sept. 6 (Yang Yuqi) This year, the "post-00" students collectively entered the university era. Over the past few days, at the opening ceremony of major universities, university presidents’ "first lesson" explained the university spirit to these "post-00" students and taught them the truth of self-cultivation and scholarship.

  What should college students do?

  — — "There should be a responsibility to stand up and do things."

  From Su Shi’s On Chao Cuo to Mozi’s Self-cultivation, in order to teach freshmen the first lesson in 2018, the principals quoted classics and warned every student the way of self-cultivation and scholarship with the wisdom of the ancients.

  In his speech at the opening ceremony, Duan Xianzhong, president of Hunan University, quoted a sentence in the article "Mo Zi cultivate one’s morality", warning students that it takes hard work to learn.

  He said that college students in Hunan should have the tolerance of looking at the world, inherit Zhu Zhixu’s wisdom, learn from the strengths of Europe and the United States, seek truth, pursue Excellence and stop at perfection; There should be a responsibility to stand up and do things. Chu Cai is thriving, striving for peace, rejuvenating China, worrying about the world, and being the first.

  Li Yuanyuan, president of Jilin University, made the same speech at the beginning of school.

  Li Yuanyuan encouraged his students to take reading and learning as the top priority of the university. He used Tao Yuanming’s Miscellaneous Poems: "If you don’t start again in your prime, it’s hard to get up in the morning. Be encouraged in time, and time waits for no one. " In this way, it is important to study hard, to study hard and to be persistent, and there must be no looseness or slackness.

  In addition, he also quoted Su Shi’s famous line "On Chao Cuo": "Those who have made great achievements in ancient times are not only outstanding talents, but also have the will to persevere." Asking students to return to their original position, always carrying forward the spirit of hard work, and encouraging everyone to work hard has always been the "cornerstone" to change their destiny and achieve their dreams in life.

  Lu Jian, the president of Nanjing University, used an ancient passage from "Happy Travel": "There are fish in the north, and their name is Kun. I don’t know how big it is. " He said to the freshmen: "In Nanjing University, you can really feel the joy of stretching and the harvest of growth, find yourself and learn to be adults."

  What kind of person do you want to be?

  — — "Tell the truth, be a real person and seek truth"

  For freshmen who enter the university classroom, how to put moral education and morality first has become a reminder that the principals have been talking about many times.

  Facing more than 3,800 freshmen in Tsinghua University in 2018, President Qiu Yong told the freshmen in his opening speech to "tell the truth, be a real person and seek truth".

  He took Darwin’s book "The Origin of Species" published in 1859 as an example, and talked about Darwin being slandered, still not afraid of rape, and always sticking to his academic point of view. In this way, freshmen are encouraged to pursue truth, reject falsehood and abide by integrity.

  Qiu Yong said: "Honesty is the basic principle that everyone should follow. I hope that students can always tell the truth, be real people, and achieve meaningful lives in the process of pursuing truth. "

  In his speech, Qiu Yong quoted Einstein’s speech in 1931: "If you want to make your life’s work beneficial to mankind, then it is not enough to know only the applied science itself. Caring for people themselves should always be the main goal of all technical struggles. " He took this opportunity to remind a new group of college students to pay attention to humanistic care and fear life.

  Lu Jian, president of Nanjing University, also made suggestions for freshmen’s way of life in his opening speech: "In college, you will face more powerful competitors, and you may encounter more difficulties in the future than expected. You should put forward higher requirements for yourself: strong body and strong mind; Self-study and self-management; Integrate into the collective and be kind to others. Become a college student with more independent personality, healthier body and mind, more active learning and more gregarious actions. "

  How to learn?

  — — "Look at yourself, and learn from the passive to the active"

  Many freshmen are confused about how to become a qualified college student and make achievements in the professional field after bidding farewell to the junior and senior high school classes and entering the university. Don’t worry, the principals taught some learning methods to freshmen at the beginning of the "first lesson".

  On the evening of August 24th, more than 6,000 freshmen of Zhejiang University in 2018 ushered in the opening ceremony. President Wu Zhaohui delivered a speech entitled "Building Excellent Ability of Autonomous Learning".

  He warned freshmen that the first thing to do when they enter the university is to look at themselves, find their inner passion and creativity, get rid of the dependence of traditional learning paths, and turn from "passive learning" to "autonomous learning" to become a college student who loves learning, can learn and can learn.

  Focusing on the topic of autonomous learning, Wu Zhaohui emphasized the importance of autonomous learning to the students. "Zhejiang University advocates the substantive integration of the four classes. Everyone can listen to famous teachers in the first class, engage in scientific research and innovation in the second class, engage in social practice in the third class, and participate in international exchanges in the fourth class."

  Wang Shuguo, president of Xi ‘an Jiaotong University, also encourages freshmen to learn to take the initiative. He suggested that everyone must take an active and positive attitude towards anything, understand it, understand it, and take the initiative to participate in it. This is the basic way to be a man and do things. I hope everyone will try to be an active learner, not a passive receiver.

  South university of science and technology of china, which has always attracted much attention for its innovation, President Chen Shiyi also put forward the suggestion of "building a rich and three-dimensional university life in multiple dimensions" for the students. He encouraged everyone to explore the depth of cognition, broaden their horizons, broaden their minds, hone their will, build the intensity of life, inject the temperature of life, and keep up with the times.

  Moreover, Chen Shiyi encouraged his classmates with the poem "Today is a New Day" by American writer Donna Levin:

  Today, you should know yourself and give yourself enough love and patience.

  Today you will go forward bravely and rush to that brilliant tomorrow! (End)

Hot search hung up all day! Bilibili’s up owners stopped more and more, and last year they were given 9.1 billion yuan.

On April 2nd, a news about bilibili’s UP owner’s initiative to stop the tide rushed to Weibo for hot search, which triggered a hot discussion among netizens.

According to media reports, recently, many users in bilibili found that many up owners who have been paying attention to them for a long time have released videos that have temporarily stopped updating, saying that they will not upload new content in the short term. Most owners said that the main reasons for stopping the update were the decrease of platform income and the difficulty in balancing income and expenditure.

In this regard, the reporter of Securities Times E Company contacted bilibili for verification. As of press time, bilibili did not respond to the above news.

It is worth mentioning that the recently released financial report of bilibili shows that the net loss of bilibili in 2022 was 7.5 billion yuan, an increase of about 10% compared with 6.8 billion yuan in 2021. In 2022, bilibili’s incentive/share for up owners reached 9.1 billion yuan, also increasing by 18%.

Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center of the International Joint Business School of Zhejiang University, told the reporter of Company E that bilibili itself has not been fully commercialized, and the platform is still losing money, so bilibili has the purpose of making profits. "At present, the external financing environment is tightening, and it is more difficult for Internet companies to obtain financial support from the capital market, which makes bilibili have to tap its potential internally, and the subsidies given to up owners will be reduced accordingly."

Income growth and loss expansion

According to media reports, recently, an up owner with 3.85 million fans in bilibili said that his account was temporarily suspended and he was not sure when he would return. He said that at present, the whole team is at a loss and can’t support a team. On the other hand, the current ability of AI creation is also a reason to crack down on original videos.

In addition, the number of original personal accounts in bilibili is gradually decreasing, while the number of accounts packaged by companies is gradually increasing, and the cost of video production is also lower. "The reward mechanism in bilibili has been greatly adjusted this year." An up owner with tens of thousands of fans in bilibili said that for a video content with little difference in data from last year, bilibili may only give the creator 1/3~1/2 of last year’s income.

It is rare for many up owners to publicly announce the suspension of updates intensively. In terms of the reasons for stopping the update, most up owners said that the main reasons for stopping the update were the decrease in platform income and the difficulty in balancing income and expenditure.

In this context, this also makes bilibili up owners "stop the tide" and rush to the top of hot search. Up to now, bilibili has not responded to the above news. But the up owner in bilibili responded. On the afternoon of April 2nd, Weibo, King Xu, who lives by his face, wrote that "today’s hot search is a bit puzzling". He said that he stopped for personal reasons. He has been making videos for more than ten years, and bilibili is only his own publishing platform, and it has nothing to do with bilibili.

"There are two groups of up owners in bilibili. One group relies solely on traffic, relying on users to support by throwing coins on the platform. In fact, the platform gives subsidies, while the other group takes orders to realize it by itself. The biggest impact this time is those UP owners supported by traffic. In the future, bilibili up owners will still focus on the way of realizing their own business orders. Relying on platform realization is limited by platform profit pressure and financial pressure in the short term. " In pan and Lin’s view.

It is worth mentioning that it is not only the "Stop More Tide" of bilibili up owner, but also the well-known self-media person "Ginger Tea Tea" recently published an article in trumpet entitled "This year, millions of kols can’t receive advertisements", which also attracted attention.

Ginger tea tea said that this year’s media revenue plummeted, and "there is a lot of unprofitable traffic." He also said that the income began to decline last year, and the income of KOL (Key Opinion Leader in English) in the head fell by 20%-30%, and the middle part was halved. This year is even worse, and the media industry has not recovered at all. "Top 10 up in front of station B told me that he was ready to cut the price. Bloggers with headlines of over 100,000 yuan in WeChat official account have already laid off half of their teams. It is very common that millions of powders can’t receive advertisements, very, very much. It is not worth having traffic, only vertical traffic+traffic with IP is valuable. "

A senior business director of 4A advertising company told the reporter, "This year, the brand side is more inclined to vote for KOC (English full name is" Key Opinion Consumer ",that is, key opinion consumer). KOL has limited influence and the price is too high, so the effect of bringing goods is not so good."

Income growth and loss expansion

Bili Bili, referred to as bilibili for short, is a cultural community and video website with a high concentration of young people in China. On March 28, 2018, Billie Billie was listed on NASDAQ in the United States, and then returned to Hong Kong on March 29, 2021 in the form of a secondary listing.

According to the report of iResearch, in 2020, users aged 35 and below will account for more than 86% of the company’s monthly users, which exceeds other major video platforms in China. After more than ten years of development, bilibili has built an ecosystem that continuously produces high-quality content around users, creators and content, and has covered more than 7,000 multi-cultural communities in interest circles.

It is worth pointing out that since the listing, the operating income of the company has continued to grow, but its net profit loss has also shown an expanding trend.

On the evening of March 2nd, Billie Billie (hereinafter referred to as "bilibili") announced its 2022 and Q4 financial reports. Bilibili achieved a revenue of 21.9 billion yuan in 2022, an increase of about 13% compared with 2021, of which the revenue from value-added services in bilibili reached 8.72 billion yuan, a year-on-year increase of 26%; Among them, the live broadcast business grew rapidly, and the annual revenue increased by over 30% year-on-year.

However, the net profit in 2022 was a loss of 7.5 billion yuan, an increase of about 10% compared with 6.8 billion yuan in 2021. In addition, in 2020, 2019 and 2018, the company’s net profit losses were 3 billion yuan, 1.3 billion yuan and 550 million yuan respectively.

The financial report also shows that the operating cost of bilibili in 2022 is as high as 18 billion yuan, up 18% year-on-year. bilibili said that it was mainly due to the increase in revenue sharing and content cost. Among them, the revenue share is mainly the incentive/share for Up owners in the live broadcast and advertising business, reaching 9.1 billion yuan, also increasing by 18%.

In the financial report, Li Li said that after the adjustment in 2022, bilibili will focus more on core business development and improve the company’s efficiency. "This year, bilibili will continue to accelerate commercialization, increase gross profit margin, narrow losses, and achieve Non-GAAP break-even in 2024."

Editor: Zhang Qian

Proofreading: Yao Yuan

After The Prosecutor of Nine Departments, the brand looked at the social value of the content.

Text | Lin Fujiko

The discussion of a drama often focuses on the actors and the plot, and The Prosecutor of Nine is extending the topic to more dimensions.

Some netizens initiated hypothetical legal discussions on the plot in the Douban drama group, while others shared the unfinished work in reality, endless materials and long-term observation of minors in Xiaohongshu. Although this drama involves undiscovered themes that the public has never been exposed to, "Nine Prosecutors" has become the hottest fireworks-related drama in this summer because it echoes the mood of the times.

In recent years, more and more juvenile-related cases have appeared in the public eye. According to the data of "White Paper on Juvenile Prosecution 2023" issued by the Supreme People’s Procuratorate, in 2023, the number of cases involving crimes against minors in the whole country increased, and the number of juvenile suspects prosecuted for infringing minors increased by 24.9% year-on-year. Every hot search on this topic will lead to a heated discussion among the whole people, and the continuous attention of the mass market has also given birth to the first TV series "Prosecutors in Nine Departments", which cuts into the protection of minors from the perspective of prosecutors who have never inspected them.

As a scarce new theme, The Prosecutor of Nine Departments not only condensed the national attention, but also aroused strong emotional resonance in the mass market. The topic discussion extended by the plot also strengthened the public’s awareness of the importance of juvenile protection. Watching Jiang Xiaojie suppress her painful grievances and commit perjury alone, topics such as # Love for Jiang Xiaojie and # 9 Prosecutor’s Heartache and Irony rushed to Weibo for hot search, and many hot achievements, such as Cat’s Eye drama and Iqiyi drama, focused the public’s attention, made a daily supplement for strengthening the protection of minors, and formed a very high content social value.

It is an eternal proposition in the film and television industry to explore new themes, and it is also becoming a trend to find more value of content besides entertainment. The market recognition of Prosecutor of Nine Departments not only verifies the user potential of new themes, but also makes the social value of content a new focus of commercial attraction of drama series.

Since 2020, every once in a while, there have been hot searches on juvenile-related cases, and people are paying more and more attention to juvenile crimes. However, hot searches can only make people hate a single evil deed, but they cannot let the public know why there are so many juvenile-related cases.

High attention but incomplete cognition is the reason why people ask why juvenile delinquency is faced, and it is also the status quo that "The Prosecutor of Nine Departments" tries to change.

In order to tell a good story about the unknown subject, The Prosecutor of Nine Departments skillfully combines the ordinary prosecutor with the unknown work, letting the audience know what conditional non-prosecution is in a relaxed and unrelenting atmosphere, seeing how difficult it is for the prosecutor to gain the trust of the victim, satisfying the audience’s curiosity and thirst for knowledge about the judicial protection of minors, and also following the plot to see the reasons and motives of juvenile misconduct.

In particular, "Prosecutors of Nine Departments" is also professional enough in the unchecked field. The Supreme People’s Procuratorate Film and Television Center endorsed and filmed the scene in Haikou City, trying to synchronize the procuratorial work and prosecutors’ attitude towards juvenile cases in the drama with the reality, which also caused the uninspected personnel to share and express their recognition of the drama online, so that the audience could feel the weight of the reality in the drama.

It is also of practical significance to have a plot reversal. There are lovely prosecutors and underage groups that need the most attention. The scarce theme collides with the high attention of the market, making "Nine Prosecutors" penetrate the national market.

In Tik Tok, 1.45 billion episodes-related videos were played, and thousands of episodes-related notes were viewed on Little Red Book with a total of 55.11 million+.The discussion on plots and underage groups continued one after another, which opened up the spread of unchecked and underage protection topics in the market.

Taking the field that has aroused the concern of the whole people as the theme, The Prosecutor of Nine Departments not only fills the market gap of the untested theme of the drama series, but also keeps up with the social hot spots and grasps the high-quality content of the times, which also creates a scarce space for brand marketing.

In the environment of fragmented media and limited attention of a single media, it is extremely difficult for brands to continuously win widespread attention and popularity. Therefore, brands pay more and more attention to continuous communication with the market, shift marketing from betting on explosions to new themes and unique content, and tap the continuous penetration value of drama brand marketing.

Previously, My Altay by iQiyi, with its unique artistic beauty and realistic concern, once again aroused people’s yearning for "poetry and distance", attracted many brands to join the "Altay fever", and continued to communicate with the user groups who love life, inciting the commercial potential of regional color content; The "Nine Prosecutors" penetrates the market with scarce themes and high social topics, helping the brand to continue to reach the mass users who are concerned and curious about underage issues.

In other words, high-quality new content also plays the role of "information noise reduction" for the brand-by providing high-quality content carriers that can grasp contemporary users, users can keep their attention highly focused because of "freshness" and "interest", enlarge the proportion of the brand in users’ minds, and create long-term dedicated channels for the brand to communicate with the market.

If the novelty of the theme is the bait to attract users, then the empathy and deep thinking caused by the strong practical significance is the hook to keep the audience.

In the play, Jiang Xiaojie, who has been under the high pressure of her mother for a long time, Zhang Yunyun, whose parents are not around, and Zhou Qiao, who faces her violent father all day, choose to "cheat" to "revenge" the family to vent their pain, while the audience outside the play are also reviewing their family environment and parent-child relationship after seeing their behavioral motives. Some people lament that they have "survived" and some people honestly care for their children.

The experiences and emotions of the characters in the play are reflected in reality, which arouses the audience to think deeply, and is also the reason why The Prosecutor of Nine Departments can attract the national attention.

The Statistical Analysis Report of Child Sexual Abuse Cases of Girl Protection in 2023 emphasizes that the cases that come into public view are only the tip of the iceberg of the actual cases. A research report of The Lancet Psychiatry in August also shows that the peak of mental illness among young people is at the age of 15, and mental illness accounts for at least 45% of the total diseases among people aged 10 to 24. It is not difficult to see the importance of strengthening the normalization of legal education and mental health education for minors, and the most effective way of normalization is to attract the attention of the whole people, so that everyone and every family can form a common cognition.

School bullying, cyber crime, sexual assault, fraud and other diverse cases of juvenile delinquency are included in The Prosecutor of Nine Departments. However, unlike the conventional criminal investigation drama, the drama series only focuses on the detection process of cases, but reveals the multiple reasons of juvenile behavior, family influence, social pressure, psychological factors and so on from the perspective of prosecutors, calling on the public to pay attention to this field and making certain guidance and demonstration for how to protect juvenile groups.

From this point of view, The Prosecutor of Nine Departments not only reveals warmth everywhere in the story, but also has realistic value and temperature, which can arouse the value resonance of the mass market, which is another reason why The Prosecutor of Nine Departments has strong commercial value.

Whether the content temperament is consistent with the brand is one of the considerations for brand launch. The brand needs to connect and communicate with users through the content. The expression core of the content is equivalent to the expression of the brand to some extent, and the content like "The Prosecutor of Nine Departments" that incites users’ value resonance above emotional resonance is even rarer.

Therefore, this drama has also gained recognition such as Jinjiu, Pulse, 999, Dongpeng, Nestle, Harbin Beer, Haolai Toothpaste, Jingtian, etc., because these brands pay attention to long-term communication with users through high-quality content IP, and continue to convey the brand’s concern and concern to the market.

For the brand, high social value content is conducive to strengthening the brand’s users’ goodwill and branding the brand’s positive image in users’ minds, while iQiyi’s continuous output of high-quality content also strengthens the trust of brand customers, maintains long-term expression to users together with the platform, and strengthens the connection between the brand and users.

From creating marketing scarce space to helping brand key expression, The Prosecutor of Nine Departments verified the strong commercial appeal of high-value content by echoing the scarce theme of the times and inciting users’ value resonance, and explored more possibilities for realizing the value of content.

* Original article, please indicate the source when reprinting.

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