There are 96 buildings with 11,000 residents and a total population of nearly 50,000. This is the largest community in Shanghai’s inner ring, COSCO Bay City. Because the lawsuit against the "predecessor" property won, it once again became the focus.

　　The judgment part of the judgment is provided by the interviewee.

　　The first-instance judgment made by Shanghai Putuo District People’s Court (hereinafter referred to as "Putuo District Court") on January 31 showed that the plaintiff in this case was the third owners’ committee of the community (hereinafter referred to as "the third industry committee") and the defendant was Shanghai COSCO Property Management Development Co., Ltd. (hereinafter referred to as "COSCO Property"), and the cause of the case was a property service contract dispute. The court ruled that the defendant COSCO Property should return the costs and expenses that should not be borne by the owners, totaling 40 million yuan.

　　The Putuo District Court, which heard the case, revealed that the judgment of the first instance has not yet come into effect. If the plaintiff refuses to accept the judgment, he can submit an appeal to the Shanghai No.2 Intermediate People’s Court within 15 days from the date of service of the judgment.

　　On the evening of February 7, the reporter called COSCO Property, and the staff of the other party said: The case is currently handled by an entrusted lawyer. There is no answer as to whether an appeal will be filed.

　　Cosco Property has served the community for nearly 20 years. Where does the contradiction with the industry committee come from? Why was he sentenced to return 40 million? What did the industry Committee experience in the process of prosecution and proof?

　　The Paper reporter interviewed this, looking back on years of disputes between the two sides.

　　The third industry Committee "pulled down" the property for 20 years

　　As a super-large community, Cosco Bay City, located on the Suzhou River, has a history of more than 20 years.

　　In 1998, the renovation of the old area of "two bays and one residence", the largest shanty town in the central city of Shanghai, was started, and the project was named "COSCO Two Bay City". The residential area was officially started in 1999, and it was built in four phases, and was fully completed in 2006. Cosco Property provided services for the community from September 1, 2001 and terminated its services on January 31, 2021.

　　Cosco Bay City. Source: Shanghai Putuo WeChat WeChat official account

　　Han Deyou still remembers that he moved to the Bay City of COSCO in 2001, which was regarded as the earliest generation of residents. "At first, it felt very good to move here, with a good environment and convenient transportation, but as time went on, the environment of the residential area was getting worse year by year, and there was no problem before 2008. But in the following years, the roads in the residential area were potholes, which were never dealt with. The shrubs in the residential area died and the lights were dim at night, making it easy for the elderly.

　　Up to now, three industry committees have been born in COSCO Bay City. Before the birth of the third industry Committee in December 2019, there was once an "empty window period" of nearly two years.

　　"The community once held an interim owners’ meeting to express their dissatisfaction with the property, and also removed the second industry Committee, mainly because they felt that their supervision and management of the property was not in place." On February 7th, Han Deyou, director of the third industry committee of COSCO Liangwan City, told the The Paper reporter.

　　In the judgment of this case, the third industry committee, as the plaintiff, claimed that there was a kinship between the head of the second industry committee and the head of COSCO Property. The owners lack recognition of the second industry committee. Moreover, the statistical data of the second session of the Industry Committee was not recognized by the third session of the Industry Committee, and the owners tried many times to hire another property without success.

　　The reporter looked up China Judgment Document Network and official website of Shanghai Higher People’s Court and found that disputes between the owners of COSCO Bay City and COSCO Property occurred from time to time. Among the public cases, there are property service contract disputes and parking space disputes brought by owners against COSCO Property. In the verdict, some owners won the case and some properties won the case.

　　According to the survey data, Shanghai COSCO Property Management Development Co., Ltd. was established in 2000 with a registered capital of 10 million RMB, which is an enterprise mainly engaged in the real estate industry. Among them, the enterprise has 793 pieces of risk information, and it is also found that the enterprise has 228 pieces of legal proceedings; There are 266 litigation relationships, 275 court opening announcements and 67 filing information. In the 275 court opening announcements, the causes of action are mostly contract disputes, property service contract disputes and construction contract disputes.

　　On October 15, 2020, the third industry committee decided to re-employ a new property service enterprise at the owners’ meeting, and then sent a notice letter to COSCO Property, informing both parties that the property service contract signed by both parties was terminated on January 15, 2021.

　　This move caused opposition from COSCO Property, and brought the industry committee to court. The Putuo District Court filed a case on January 11, 2021 and tried it according to law.

　　Cosco Property believes that this behavior of the Cosco Bay City Industry Committee violates the voting procedures stipulated by the laws of the relevant owners’ meeting, infringes on the legitimate rights of Cosco Property, and deprives Cosco Property of the opportunity to continue to serve the majority of owners, and should be revoked.

　　On March 4, 2021, the Putuo District Court made a civil ruling: the plaintiff Shanghai COSCO Property Management Development Co., Ltd. was dismissed.

　　The court held that after the establishment of the owners’ congress, the owners’ congress may select new property service enterprises or other managers according to the prescribed procedures. The decision made by the owners’ congress to select and employ the realty service enterprise belongs to the internal autonomy of the community owners, and the non-community owners of the realty service enterprise in the early stage have no right to raise objections to the matters belonging to the internal autonomy of the community and confirm them as invalid or request for cancellation.

　　Since then, Vanke Property, which was re-selected by the industry committee, began to provide services for the community, and COSCO Property officially left.

　　Audit differences between the industry Committee and the property

　　Before the departure of COSCO Property, the owner has started the audit.

　　"COSCO Property has provided property services for our community for nearly 20 years, and the owners are extremely dissatisfied with its service attitude. The first and second industry committees have audited the property and found that there are many questions." Han Deyou told The Paper that some expenses, such as fire fighting system and equipment, weak current system and equipment, lightning protection facilities, etc., are not included in the property management fees according to the contract, but are included in the property management fees.

　　Han Deyou said, is the public revenue sharing of the community clear? How many ground parking lots have been newly planned before, and what are the benefits? What is the advertising revenue? What expenses that do not need to be borne by the owner are included in the property fee? These problems are of great concern to the owners.

　　Aerial photography of Cosco Bay City. Vision china diagram

　　The court found that during the period from September 28 to October 14, 2020, the owners of the community held a meeting of owners to vote, and one of the voting items was "to conduct a full audit of the public income, the real settlement of property management fees and the use of maintenance funds over the years".

　　As a result of voting, the proportion of agreed voting rights is 96.41%, and the proportion of exclusive area is 96.67%. The owners’ meeting made a resolution to pass the authorization accordingly. That is, the Industry Committee is authorized to entrust a qualified audit unit to conduct a special audit on the income and expenditure and use of the special maintenance funds, public income and property management fees of the community from September 2001 to August 2020, and the audit work will be completed through judicial channels if necessary.

　　Han Deyou said that at first, the industry committee sent a letter to inform COSCO Property to cooperate with the audit, but after many times of communication, the other party delayed the audit process for various reasons. In order to safeguard the legitimate rights and interests of all owners in the community, on February 22, 2021, the third industry committee submitted a complaint to the Putuo District Court. On March 1 of the same year, the court accepted the case and entrusted a third-party agency to carry out the audit. However, because COSCO Property did not provide relevant information, the progress was slow.

　　Han Deyou recalled that the property initially promised to cooperate with the judicial audit, but later refused to provide the necessary information, which led to the failure of the audit. Afterwards, the industry committee withdrew the audit application and added and changed the original application on the basis of the existing evidence.

　　What are the differences between the original and the defendant in the audit?

　　The judgment revealed that in 2008, 2014 and 2015-2020, other audit institutions had issued relevant reports. The third industry committee believes that only the audit report commissioned by the first industry committee has been approved, and the settlement of residential property management fees, the use of maintenance funds and the income and expenditure of public income should be audited during most of the period from September 2001 to August 2020.

　　COSCO Property said that it agreed to cooperate with the industry committee to do the annual audit work during its term of office, but the public income and actual settlement in some periods that have been audited by the second industry committee and approved by the industry committee should not be included in the audit scope again.

　　Han Deyou admits that the litigation target of the industry Committee is 60 million, and the whole case is very difficult to prove. On the one hand, computer system management was not used in the past, so it is difficult to trace a lot of data. On the other hand, the property management company said that the industry committee can only audit the data of its term of office, and the property management company conducts audits every year and publicizes the audit reports in the community. The industry committee has never expressed different opinions on these reports, and the two sides have repeatedly communicated without results.

　　The court held that since the Industry Committee and COSCO Property failed to reach an agreement on the settlement standard and method of revenue and expenditure, they should provide evidence for their views separately, and a professional third party agency should intervene in the audit when necessary. However, the evidence provided by both parties and the explanation of the evidence at present cannot fully confirm our views on expense settlement. In this case, the court will consider the legal and reasonable part of the case and the evidence provided by the parties, and then consider the balance amount that the defendant should pay with reference to the plaintiff’s calculation method of various expenses.

　　The court further pointed out that COSCO Property refused the judicial audit without justifiable reasons and did not put forward targeted defense opinions on the plaintiff’s changed claim, and the adverse consequences and litigation risks arising therefrom should be borne by it. At the same time, it can be seen that the community involved is quite large, and the huge benefits involved in the settlement of property service fees are obvious. Both the plaintiff and the defendant should have foreseen the high risk in settlement once the dispute is formed after years of accumulated contradictions, but failed to correct mistakes, pursue responsibilities and safeguard rights in time during the cooperation period of 20 years until the termination of the contractual relationship, resulting in irrecoverable relevant facts and lack of indirect or direct evidence, which is unfavorable to their own rights and interests in the settlement process, and the parties shall also bear the responsibilities themselves. For this reason, the plaintiff’s claim for compensation for arrears of interest from the defendant is not supported.

　　On January 31, 2023, the judgment of the first instance showed that the defendant Shanghai COSCO Property Management Development Co., Ltd. should return 40 million yuan to the plaintiff’s third industry committee.

　　This includes: from September 1, 2001 to February 1, 2021, the balance of the real settlement of property management fees and the costs and expenses that should not be borne by the owners without authorization are RMB 15 million; During the period from September 1, 2001 to February 1, 2021, the parking management fee of underground garage was charged to the cost and expenses that should not be borne by the owner according to the balance of the actual settlement. During the period from 2008 to February 1, 2021, the balance of the public income of the community divided by the owners and the costs and expenses that should not be borne by the owners without authorization were RMB 20 million; During the period from September 1, 2001 to February 1, 2021, the balance of the income of newly marked parking spaces in underground garages was RMB 2.5 million.

　　In this regard, the reporter interviewed Vanke Property, which currently serves the community. The staff said: it is not convenient to evaluate the original property, and the money that may be returned to the owner in the final judgment in the future will be completely decided by the industry Committee, which has nothing to do with Vanke Property.

　　At present, the first-instance judgment has not yet taken effect.

　　On the evening of February 7, the reporter called COSCO Property, and the staff of the other party said: The case is currently handled by an entrusted lawyer. There is no answer as to whether an appeal will be filed. The Paper will continue to pay attention to the follow-up development of this case.

　　CCTV News:On April 12, CCTV News Channel revealed that there were vulgar and pornographic violations in the game My World, which was represented by Netease. A few days ago, the Shanghai cultural law enforcement department imposed an administrative penalty of 50,000 yuan on My World game operation company according to the relevant regulations of the Regulations on the Administration of Online Publishing Services, and ordered it to correct its illegal behavior.

　　After investigation, since August 2017, the company involved in the case has been operating the imported online game publication My World: Mobile Edition for users to browse, download and use, and obtained operating income by issuing online game virtual currency to users. The two subsidiary functional modules of the game "Online Hall" and "Rental Service Game" contain contents that are harmful to the physical and mental health of minors. (CCTV reporter Ma Li)

Not long ago, the 2024 Starway Lingyun was officially launched. The new car was built based on M3X Mars architecture Pro, which not only updated the latest family-style interior design, but also fully upgraded the configuration. Nowadays, the domestic SUV market has long been a red sea. In order to gain a foothold in such a harsh environment, in addition to the strong competitiveness of the products themselves, the pricing link is also a top priority. For example, today’s protagonist, Star Road Lingyun, although it is positioned as a medium-sized SUV, its price has even dropped to the price range of traditional compact SUVs, and joint venture brands and independent brands have followed suit, which is quite a "dimension reduction blow".

The above manufacturer’s guide price only represents the price on August 1, 2023. If there is any change, please take official website as the standard.

The 2024 Star Way Lingyun has launched four models with a price range of 139,900-177,900 yuan. At the same time, the government also announced seven user rights and interests, including big order gift, replacement gift, financial gift, maintenance gift, quality assurance gift, flow gift and rescue gift (please consult your local dealer for details).

First, a brief description of the model

In terms of appearance, the new Star Way Lingyun continues the classic family design language, and the whole vehicle is elegant and dynamic, which is highly recognizable. The front face of the new car has been slightly adjusted, mainly by adding chrome-plated decorative strips at the front grille, with large-size middle net and vertical lights on both sides, and the visual effect is simple and atmospheric. The side lines and waist lines of the car are intertwined, and the second half diverges and rises, which outlines a strong sense of strength. There is a small spoiler at the top of the rear of the car, and the through taillight group further stretches the visual width.

In terms of rims, according to different configurations, the new Star Road Lingyun offers three sizes of 18, 19 and 20 inches. Among them, two 400T models are equipped with 20-inch aluminum alloy wheels, which match the horse brand tires, and both the face value and performance are quite excellent.

The new Star Way Lingyun offers 6 body colors to choose from, and Star Mang Qing replaces the original Kyauk Moon Grey. As the main color matching, Xingmangqing has excellent visual effect, simple personality and great recognition, which is highly recommended. Of course, for a medium-sized SUV, the traditional black/white color matching is also a good choice that is not easy to make mistakes.

In the interior part, the Lingyun cockpit has been fully optimized, keeping the overall design simple and atmospheric, and at the same time, the workmanship and materials performance are better. The new car offers two kinds of interior color matching options: light cloud white and elegant silver black. With 256 stepless color-changing atmosphere lights and streamer LED atmosphere lights, it can provide a variety of display effects. In terms of configuration, the new 24.6-inch "Galaxy Encircling" curved screen includes a liquid crystal instrument and a central control panel, and has a built-in Qualcomm Snapdragon 8155 chip, which supports the interconnection of CarPlay and Hicar mobile phones. The computing power and functional performance have reached the mainstream level of the same level.

In terms of power, the new car offers 1.6TGDI+7-speed dual-clutch gearbox and 2.0TGDI+8-speed automatic manual transmission. Among them, the 1.6TGDI engine has a maximum power of 148kW and a maximum torque of 300N·m；; 2.0TGDI engine has a maximum power of 192kW and a maximum torque of 400 N m.. In addition, the 2.0T high-end model is also equipped with a four-wheel drive system.

Second, vehicle configuration highlights and recommendations

The 2024 Star Way Lingyun Entry Edition is a 300T two-wheel drive Star Enjoy Edition with a price of 139,900 yuan. Objectively speaking, combined with the positioning and configuration performance of its medium-sized SUV, the comprehensive performance of this entry-level model is actually not bad. Regardless of comfort, safety or technical configuration, such as LED automatic headlights, leather multi-function steering wheel, 12.3-inch LCD instrument, 12.3-inch central control panel, car networking, automatic air conditioning and active braking are all standard, which can fully meet the needs of daily use. The reason why it is not recommended is mainly because there are more cost-effective configuration options.

Third, the recommended vehicle configuration difference analysis

In terms of comprehensive configuration and price, for the purchase suggestion of 2024 Star Way Lingyun, I personally recommend 300T two-wheel drive Xingyao version, with a price of 147,900 yuan. As the second-lowest model, the recommended model is only 8,000 yuan more expensive than the entry version, but the configuration has been improved in all aspects, including 19-inch wheels, adaptive low beam, front multi-layer sound insulation glass, front seat heating/ventilation, driver’s seat memory function, car air purifier and PM2.5 filter in the car. More importantly, the driver assistance system has been improved qualitatively, equipped with lane departure warning system, front/rear collision warning system, car side blind spot image, L2 assisted driving level, reversing car side warning system and so on. Regardless of comfort, sense of science and technology or safety configuration, it has ushered in a substantial upgrade. Considering the price difference of 8,000 yuan, the price/performance ratio is quite high.

The 400T two-wheel drive Star Zun Edition is 20,000 yuan more expensive than the recommended model. Although the 2.0T engine with stronger performance is replaced and the transmission system is changed to an 8-speed automatic manual transmission, the upgrade for configuration is very limited. For example, 20-inch rims, rear privacy glass, active noise reduction, steering wheel heating, etc. are mostly icing on the cake configurations, and the improvement in daily use is not obvious. To sum up, the 300T two-wheel drive Xingyao version with a price of 147,900 yuan is the most cost-effective, and consumers can give priority to it when choosing.

For the early adopters with a young mentality, what is the greatest experience that a car can bring? It is not the smart configuration full of gimmicks, or the colorful and fashionable appearance, but the ability to really control it and let it go off-road. ICAR 03, with its original super-strong chassis, is like a "small steel gun on the road", which brings outstanding road handling performance, fast straights and sharp corners, and outdoor off-road can also provide an extraordinary electric four-wheel drive refreshing experience. It can be said that it is full of surprises and full of players in all road conditions.

The chassis is more stable, detours do not float, and mountain roads do not sway.

A car is not for looking at. Only when you drive it can you really feel its texture. The stability of the chassis depends on the performance of the suspension. iCAR 03 adopts the only original super-strong chassis of the same class, adopts a 3,500-ton integrated die-casting tower top structure, and has an all-aluminum honeycomb structure girder, which has higher cavity strength than ordinary steel plates, and can effectively resist side impact, with both structural strength of non-loaded body and comfort of loaded body, giving consideration to light weight and energy consumption performance.

More accurate control, perfect combination of performance and comfort.

When it comes to control, many people think that this is the world of fuel vehicles. With the participation of Prodif’s Asia-Pacific top team, which has been focusing on vehicle power system development and vehicle handling performance development for more than 30 years, the track chassis adjustment experience in F1, WRC, Le Mans and Dakar Rally was applied to iCAR 03, giving iCAR 03 excellent track genes, achieving better handling performance and bringing a real track-level driving experience. In addition, the number of turns on the steering wheel is reduced from 3 to 2.6, which also creates a sharp sense of direction when iCAR 03 turns.

While improving the handling performance, iCAR 03 has also been optimized in terms of comfort. The chassis structure of H-arm multi-link and hydraulic bushing is adopted, and the H-arm is made of hollow cast aluminum, which reduces the weight by 30%, reduces the unsprung impact, is light and high-strength, and greatly improves the comfort of bumpy road sections. In addition, the control arm bushing adopts hydraulic bushing technology, which can reduce the road vibration by more than 30% under bumpy road conditions, and adopts oversized suspension cushion to isolate the vibration of the motor more efficiently.

Lightweight, bringing firm and sensitive driving pleasure.

For a pure electric SUV, the length of the same cruising range is directly related to the weight of the whole vehicle, while the lightweight technology of iCAR 03 achieves the perfect balance between cruising range and vehicle weight, and at the same time, it also brings more sensitive and lighter handling. It adopts an original all-aluminum multi-cavity cage body, a luxury car-class all-aluminum body, and naturally comes with a regenerative anti-corrosion layer, which will never rust during its life cycle, reducing the weight by more than 30% compared with the traditional steel body, but improving the stiffness by 30%; While achieving the perfect unity of firmness and lightness, it also brings a large thrust-to-weight ratio, a lighter start, a more direct dynamic response and a more handy control, which has become the ultimate pursuit of off-road control.

Excellent chassis support makes iCAR 03 have a solid sense of road, clear response and strong passability, while professional and super-strong chassis technology can make you easily deal with all kinds of complex roads, bring you full control confidence and security, and satisfy your all-weather passion. Since the pre-sale, it has been popular among early adopters with young mentality. If you also want to be a galloper, then the "bottom" iCAR 03 must be your best choice.

　　On the basis of the curtain call, [Car History] released the next generation development blueprint-Mazda. Although its launch does not mean that the next generation of mazda 6 is approaching, at least it shows us the figure of the next generation of mazda 6, and at the same time accelerates the research and development speed of the next generation of mazda 6. While this brand-new concept car is released, let’s take a look at what the course of mazda 6 is like.

Naming of mazda 6: Capella(616 618 626)/Atenza (mazda 6)

　　In the same way, in the decades of mazda 6’s development, it also adopted various naming methods, including Mazda 616, 618 and 626 and today’s mazda 6. In Japan, Mazda 616, 618 and 626 (before 2002) were named Capella, and mazda 6 after 2002 was named Atenza.

Research and Development Background of the First Generation mazda 6: Launched as a Mazda Global Strategic Model.

　　After the release of the first Mazda brand model Familia (the predecessor of Mazda 3) in 1960, Mazda brand entered a stage of rapid development. At that time, Familia series and Capella series were two important global strategic models in Mazda’s family tree. The former was built into a successful "family model" by Mazda, while the latter was put into production from 1970 to 2002, with a slightly higher positioning than Familia, and was mainly engaged in sports, and later transformed into an intermediate model.

● The First Generation Mazda Capella(616/618):1970-1974
　　Main sports:,

　　In May, 1970, the first generation of Mazda Capella was born in Japan. At the same time, in 1971, this model was introduced to overseas markets. In overseas, this model was called Mazda 616, and the last 16 represents that it adopted a 1.6L displacement. In the past, it adopted the power layout of front and rear drive, and it has two-door and four-door versions.

　　In terms of design, the first generation Capella has obvious American characteristics, and its slender body and rough style look like an authentic American car. It is precisely because of its very American shape that when Mazda introduced this model to the global market in 1971, it received very good results, including 63,389 vehicles sold in 1971, 57,748 vehicles sold in 1972 and 54,962 vehicles sold in 1973. In terms of body size, the length, width and height of the first generation Mazda 616 sedan version reached 4150mm, 1580mm and 1420mm respectively, which was 2470mm, equivalent to the size of the compact car now.

　　In terms of power carrying, in addition to the above-mentioned 1.6L engine with a maximum of 104 horsepower and a maximum of 144 Nm, in October 1970, Mazda also added a 1.5L engine with a maximum power of 78 horsepower and a maximum torque of 118 Nm. In 1971, Mazda also introduced a 1.8L 618 model to cater to the American automobile market which prefers large displacement. The maximum power of this engine is. However, this model did not get much recognition in the American market. In 1973, Mazda stopped selling Mazda 618, and after that, only its RX-2 with rotary engine was left in the American market. The engine is matched with 4 speeds.

　　In fact, the rotor engine mentioned above can be said to be a patent of Mazda. Mazda, which is famous for its rotor engine, developed into its heyday from 1970 to 1973. Naturally, Mazda also introduced the Mazda Capella model with rotor engine. The rotary engine code 12A is specially designed for Capella. Its displacement is 573ml*2, its maximum power is 120 HP, and its maximum torque is 160 Nm. After being mounted on Mazda Capella, its maximum speed can reach 190 km/h, and it takes 15.7 seconds to complete the acceleration from 0 to 400 meters. Capella equipped with rotor engine is also exported to overseas markets including the United States, which is called Mazda RX-2.

""Click to view the development history of Mazda rotor series models ""

● The Second Generation Mazda Capella(616/618):1974-1978
　　Little change compared with the first generation/the development of rotary engine has entered a trough.

　　In February 1974, Mazda Capella ushered in a replacement. In fact, it is more appropriate to say that it is a big change than a replacement, because compared with the previous generation, the whole model has not changed much, but the front face of the appearance and the dashboard of the interior have been simply designed, while the power is still the rotor, 1.6L and 1.8L engines of the previous generation, and the 1.5L engine has been discontinued.

　　In terms of appearance change, the front face of the second-generation Mazda Capella has added more chrome decoration, and the lower bumper has also become a new design. In terms of vehicle size, only the length has increased by 110mm to 4260mm, and other dimensions have not changed. In addition, in the interior, the dashboard part is designed with four consecutive circles.

　　In 1976, in order to cope with the automobile exhaust emission regulations promulgated in the 51st year of Showa, Japan (1976), the second generation Mazda Capella also made changes in the same year, and introduced the AP models with rotary engine and 1.8L engine respectively, where AP means Anti-Pollution. In the nine years since the first and second generation Mazda Capella were launched, Capella has sold a total of 225,003 vehicles in Japan.

　　It is worth mentioning that after the heyday of Mazda’s rotary engine in 1973, Mazda, which originally intended to fully promote the rotary engine technology, encountered a global oil crisis in 1973. The shortage of gasoline supply made most car owners stay away from rotary engines (disadvantages of rotary engines: high fuel consumption and high manufacturing cost). Therefore, the sales performance of Mazda brand has entered an unprecedented low point. In 1977, Toyo Industry (the original company name of Mazda Automobile), which was caught in a business crisis, reorganized its corporate structure with the intervention of banking institutions. At the same time, Matsuda Gengping abdicated and Yamazaki Yoshiki took over as president.

It’s a medium-sized model. I wonder how much you know about it. Let’s take a look at its performance.

First of all, from the appearance, the shape of the head of Haval’s second-generation big dog looks very round and sporty. Headlights are concise, and many interesting details can be seen from them. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the car side, the car body size is 4705MM*1908MM*1780MM, the car uses simple lines, the car body looks very simple, with large-sized thick-walled tires, it looks full of sports. In the design of the rear end, the overall shape of the rear end of Haval’s second-generation big dog echoes the front end, the taillights are very round, and the unique exhaust pipe creates a good gas field.

Sitting in the car, the interior looks very fashionable and simple, and the overall design is very cold. The steering wheel of this car is very comfortable, and it is equipped with the functions of manual steering wheel up and down+front and rear adjustment, steering wheel heating, etc., which gives people a bright feeling. Let’s take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and looks sporty. Let Xiaobian introduce the dashboard and seats. The car is equipped with a cool dashboard, which is very eye-catching. The car adopts imitation leather seats, which are wide and thick and comfortable.

Haval second-generation big dog is matched with wet dual clutch (DCT) gearbox, with maximum power of 175KW and maximum torque of 385N.m, with good power performance.

Next, look at the configuration. The Haval second-generation big dog is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, engine start and stop and other configurations.

OK！ Next, let’s sum up. The model class introduced today is the most considered class when many people buy their first car, mainly because the size of this class is moderate and the price is reasonable.

Special feature of 1905 film network The original may be late, but the shanzhai is not absent.

　

Since the opening of "Lotus Root Cake" CP, (hereinafter referred to as "Nezha") has swept all box office records of animated films in the domestic market. This treasure boy is now among the top ten clubs in the box office of domestic film history with a value of 2.6 billion.

　

Going out of the circle is like a double-edged sword, and the troubles of the teenager "Nezha" follow. In the pre-sale and crowdfunding stage of authorized derivatives, the surrounding areas of the cottage have already landed on the market.

Taobao searches for "Nezha", and T-shirts are flooding.

In this regard, Light Film recently answered questions from investors on the interactive platform, saying that the company has a high proportion of investment in the film Ne Zha, and the company enjoys the copyright of the film and the exclusive right to develop film derivatives and attract investment. The company attaches great importance to copyright protection, has fully implemented the management of copyright assets, and used legal and technical means to crack down on infringement and piracy and safeguard the rights and interests of copyright assets.

Film Light Film released a copyright statement letter.

At this time, in a garment printing factory somewhere in Zhejiang, a batch of T-shirts suspected of containing Nezha’s head without authorization have begun to produce "big goods" (in jargon, it means to start mass production).

T-shirts with Nezha’s head have been mass-produced

During the reporter’s investigation, it was found that such garment and mobile phone case processing factories would not screen whether the entrusted producers owned the copyright of the pictures. Sometimes, in order to make a deal, they will take the initiative to help customers find pictures.

The troubles of the teenager "Nezha"

At first, the people in Chentangguan were biased against Nezha, and so many people thought that the box office of animated films had a fixed ceiling. After entering the top ten box office of domestic film history, secular prejudice began to be broken by reality. From studying medicine and crossing the border by self-study to animation production industry, director jiaozi’s career experience is also a process of breaking stereotypes.　

Ne Zha director jiaozi.

　

"Unless you have a box office, you can prove that others like your work, and you can move the surrounding area. You can’t cross the box office and say the surrounding area." In an exclusive interview with 1905 Film Network, director jiaozi defined the relationship between works and peripheral derivatives.

Six months ago, the birth process of derivatives directed by Frant Gwo was the best proof.

There are many kinds of derivatives in The Wandering Earth.

　

Now that Nezha is on fire, the production of peripheral derivatives has started.

In the process of collecting relevant information, Xiao Dianjun found that two companies were approved by the film official micro-seal, a Taobao shop named "Miaowu Shop" and a company named "Guagua Production". The former is in pre-sale and the latter is crowdfunding.

Taobao shop "Miaowu Shop" is being pre-sold.

"The current confirmation of cooperation is like this." Zheng Hongwei, a staff member of Light Media, acknowledged this. At the same time, he also said that for the sale of unauthorized products, the company has a special copyright owner and is working on this matter.

According to public data, the sales volume of pre-sale peripheral T-shirts in August has exceeded 8,500, and the amount of crowdfunding derivatives has reached 1,585,500, far exceeding the original target amount of 30,000. Outside the box office, fans use real money to express their love for "Ouba".

The crowdfunding amount has far exceeded the target.

　

At the same time, the spot products around the cottage have been released.

A clothing printing factory said that as long as the pattern and clothing size are selected, mass production can be realized within one day, but only if the production quantity is at least 200 sets. Another manufacturer engaged in mobile phone case processing said that it can help find relevant pictures from the Internet. In this process, the two never asked about the copyright of pictures.

　

"Nezha should be a film and television work, which is protected by the Copyright Law. If the copyright owner takes Nezha’s pattern design to apply for a trademark, the pattern will also be protected by the Trademark Law." Li Lei, who graduated from a university of political science and law, said so.

In her opinion,Pirated peripheral developers who produce and sell unauthorized products violate the Copyright Law and infringe the copyright owner’s right of reproduction and distribution, should stop the infringement and compensate the copyright owner for the losses.

The creator may spend many months trying to pirate a picture.

It is understood that there are 100 versions of Nezha Design, which are jointly participated by many outstanding designers. It took more than a year to finalize the current version. The damage of unauthorized surroundings to a film and television IP goes far beyond the economic scope.

One of the manuscripts of Nezha’s image design exposed by the film

Who moved the "cheese" in the genuine derivatives market?

Nezha, a teenager, had the same troubles as Hu Ba.

　

As the ticket winner in the summer of 2015 and even the whole year, it became the first domestic film with a box office of over 2 billion. As an important character in the film, the image of "Hu Ba" is deeply loved by the audience, with high popularity and market value. At that time, unauthorized "Hu Ba" derivatives flooded the market.

　Around the "Hu Ba" cottage exposed by netizens.

　

Why is this phenomenon repeated?The low cost of violating the law and the high cost of safeguarding rights are two recognized reasons in the industry.

　

It is generally not illegal for consumers who know that it is pirated and still buy it, but only use and appreciate it themselves. However, if it is disseminated, developed and used for commercial purposes, it will be infringing. Sun Yueyue, who worked as a legal adviser in a law firm in Kunshan, said so.

　

For pirated manufacturers, peripheral derivatives, such as T-shirts, mobile phone cases and charging treasures, have low technical requirements and low cost of dissemination and reproduction. Even if it is punished, it is usually destroyed or fined.

　

"At present, the production of authorized derivatives in China is basically based on OEM, that is, the name or photo pattern of the film is engraved on the original model of the manufacturer, such as lettering on charging treasure and T-shirt. Basically, it will not be specially designed for derivatives, but there are also small objects such as USB flash drives that will be combined with movie elements and designed to be more fun. " The media director of a film marketing company said that this is also the reason why there are thousands of people in the form of domestic derivatives.

Nezha authorized T-shirt printing exhibition

　

The high cost of safeguarding rights is because it is difficult for the obligee to find evidence of infringement of others, for example, the sales channels are complicated, or many sales are completed through the Internet, so it is difficult to obtain evidence.

　

In addition, in people’s traditional impression, price has a great influence on consumers’ decision whether to buy genuine derivatives. In the survey of Xiao Dianjun, it was found that the proportion of price factors was lower among the people who mainly bought after 1990.

　

When most consumers buy derivatives such as movies, they first pay attention to whether the products are officially authorized, and those authorized are more collectible. In terms of product quality, the official production is usually more sophisticated, with better texture and higher degree of reduction.

Authorized water bottle

　

"If you can’t afford genuine products, you won’t buy pirated products. Some pirated products are really inferior." Xu Ziqi (pseudonym), a 15-year-old middle school student, has a firm tone. Although his spending power is limited, he will occasionally buy some genuine animation peripheral products.

　

Some netizens suggested that the products around Guoman and movies can be offered at different price points to choose from. "For example, according to its complexity and rarity, hand-made shops in Japan have different pricing, so fans can also choose suitable collectibles according to their own economic situation."

In addition, the creativity of derivatives has also become one of the important factors for consumers to buy products. This is consistent with the personality portrait of the whole crowd who pursued individuality and dared to express themselves after 1990.

The normal production of domestic film derivatives: first out of the circle, then production

From "monster hunt 1" to "The Wandering Earth" and "Nezha", domestic film derivatives are usually made after the film is released.

　

Jiang Zhiqiang, the first producer of monster hunt, said in an interview with the media that "I didn’t pay attention to derivatives before, but now I regret it, and I will definitely pay attention to this matter in the future." However, similar incidents are still being staged.

Monster hunt authorized the doll.

The fundamental reason lies in the instability of the quality of film and television works and the unpredictability of market reaction. According to the conventional process, the development of derivatives has been started before the film is completed, even at the stage of script development. The sales performance of most derivatives is directly proportional to the popularity of the film.

　

Before the film was released, there were many uncertainties in the market. If the peripheral products are developed and distributed at this time, the potential business risks are huge. In order to avoid risks to the greatest extent, most copyright owners choose to say it after screening.

　

Fu Xiaoran, the general manager of Alibaba Fish Market, a domestic derivative head production company, believes that it is ideal and perfect to enter the development stage of derivatives half a year before the film is released, because all good derivative products need a development cycle of about half a year, so that when they are in stock, they can catch up with the popularity of film release, jointly promote brands and promote sales.

Ne Zha derivative service presentation

　

However, she also admitted that due to the high uncertainty of the film, many popular films after the release did not have derivative development in the early stage, which led to temporary follow-up authorization, which was unfavorable to both the merchants and the film copyright parties.

　

"At that time, the surrounding area was very popular, and the reservation volume was very high, but the production cycle was long and the customer waited for a long time. There seems to be no continuous production of peripheral products now. I think this should be used as a long-term marketing, not just during the movie fire. " Chen Tiantian (a pseudonym), a graduate student studying at China Communication University, recalled.

"The Return of the Great Sage" is officially done.

　

As a fast-moving consumer product, movies lack lasting influence compared with comics that can be serialized for decades at the longest. The surroundings built on the works naturally have the worry of being "out of breath". As the popularity of the film fades, it is reasonable to update the product in the later stage.

　

Relatively speaking, animated films, costume fantasy and sci-fi works have more potential in derivative development. "However, the premise of these is that movies are explosions, and it is more difficult for real-life urban dramas." Fu Xiaoran stressed.

　

After monster hunt and The Return of the Great Sage, Big Fish Begonia, Begonia and other films have begun to lay out derivatives business in advance. According to the Securities Daily, before the release of "Catch the Demon 2" in 2018, the legally authorized Aojieer Hu Ba plush doll sold nearly 200,000 pieces on Taobao platform, with a sales volume of nearly 4 million yuan.

Aojieer Hu Ba plush doll

　

On the whole, the content quality of the film itself is the best spokesperson for related derivatives. First out of the circle, then production, is the mainstream choice for the production of mainland film derivatives.

Waist derivatives production companies are scarce.

"I don’t know."

　

In the process of film derivatives investigation, faced with Xiao Dianjun’s request to recommend several contacts of domestic regular derivatives production companies, many friends answered highly similar questions. Waist derivatives production companies are scarce or the industry is normal.

　

After many twists and turns, I finally contacted Wang Yangyang, co-founder of Chuangfeng Media. According to its introduction, the company was established in 2014, mainly providing a complete set of derivative solutions for the entertainment industry. The company has served more than 100 cinema film projects.

Baidu Encyclopedia Entry of Chuangfeng Media

　

At the beginning, because of the feelings and expectations of the film derivatives industry, the company is now expanding its short video marketing business. "Derivatives are oriented to the C-end development direction, development cycle and marketing cooperation, which leads to the market not being fully opened; Because of the big market environment, the customized promotional products have changed a lot in the promotional budget. " After doing film derivatives for many years, Wang Yangyang is so impressed.

　

As we all know, the well-known derivatives production companies in the industry include Ali Fish and Entertainment Cat.

The former once launched movie derivatives such as The Wandering Earth Planetary Engine Model and Carrier Vehicle Model, which were jointly created by Saffan Science Fiction Space and China Film Marketing, on its own crowdfunding platform, while the latter was independently responsible for the derivative development of The Return of the Great Sage.

The Wandering Earth planetary engine model launched by Ali Entertainment on crowdfunding platform.

In addition, if you don’t have a deep understanding of this industry, it is difficult to name other companies.　

After the accumulation of time and skills, in 2019, domestic science fiction films and animated films reached unprecedented peaks respectively. Although there are some problems in the film and animation derivatives industry with huge potential market, its future development is full of imagination.

(Intern Nan Zhou also contributed to this article)

　　Mobile phone navigation, WeChat sharing location, finding maps of street food, etc., GPS in the United States has almost monopolized everything.

　　Nowadays, Beidou’s domestic layout is getting stronger and stronger, and GPS is about to step aside!

　　According to media reports, the Beidou satellite navigation system has entered the intensive launch stage of global networking, and the first phase of "National One Network" has been officially accepted, which can provide real-time dynamic centimeter-level precision positioning services in 21 provinces in China.

　　At that time, under the empowerment of Beidou, smart cities, autonomous driving, smart logistics, etc. will achieve large-scale commercial use.

　　Beidou Map APP, accurate to within 1 meter, accurate to specific lanes

　　According to the reporter from Shapingba District, Chongqing, the Beidou Map APP is expected to be launched on May 1, and its navigation function can be accurate to within 1 meter, allowing it to clearly locate specific lanes.

　　Beidou Map APP is a basic location-based service tool based on Beidou satellite precision navigation service, which can provide mobile, real-time positioning and navigation, as well as location-based clothing, food, housing, transportation and business information services for the majority of users.

　　According to the relevant person in charge of Beidou Internet of Things Company, "Beidou Map has intuitive and convenient road guidance, clear and clear voice prompts, and new road signs and actual road prompts for main and auxiliary roads, roundabout islands, and expressways, so that users can understand the route situation at a glance, and can calmly deal with complex road conditions." Beidou Map can also give intelligent route optimization suggestions according to actual road conditions to improve travel efficiency.

　　GPS is American.

　　There is a prestigious club in the world that has only four members, but it has attracted the attention of heads of state and the research of many top scientists and engineers. This club is GNSS (Global Navigation Satellite System). The four members are GPS from the United States, Galileo Galilei from Europe, GLONASS from Russia, and Compass from China.

　　Once upon a time, in the minds of ordinary users, GPS was a positioning and navigation system, and a positioning and navigation system was GPS.

　　But many people don’t realize that although users around the world can access it, the control and data of the GPS system still belong to the United States.

　　GPS, powerful as this

　　The older generation, such as my father who has been driving for more than 20 years, can be called an old driver. I remember riding in the car in elementary school and junior high school, and I always love to sleep. At this time, my father will wake me up and say:

　　"Stop sleeping, watch the road, what if you don’t recognize the road in the future?"

　　Unfortunately, more than a decade has passed, and I rarely get lost, even though my phone has a powerful navigation system.

　　And my father, who was very dissatisfied with me sleeping in the car, has completely given up the idea of persuading me in recent years and has happily used GPS.

　　GPS is mainly used for two purposes, military and civilian.

　　Military: Almost all aircraft, tanks, precision-guided missiles, and ships in the United States use GPS.

　　Civilian aspects: Without GPS, the navigation of mobile phones, WeChat, and APP will be paralyzed; the national power grid will enter an unstable state; autonomous driving technology, high-precision takeoff and landing autonomous navigation of civil aviation aircraft, and precision agriculture are all dreams.

　　The GPS system belongs to the United States, and over-reliance on GPS will inevitably lay hidden dangers. Such as GPS interference and deception.

　　GPS belongs to the United States, Beidou belongs to us.

　　In order to break the monopoly of the United States in this field, Russia and Europe have respectively built GLONASS and Galileo satellite navigation systems.

　　China Beidou is a new member, but also the most dynamic member, and Beidou has a huge impact on our lives!

　　One is the complex constellation system.

　　It is reported that Beidou has two unique featuresOffice:

　　Beidou is the only satellite navigation system that uses geostationary orbit, geosynchronous orbit and medium orbit. GPS, GLONASS, and Galileo all use medium orbit only.

　　The second is the short message system: Beidou’s receiver can communicate with the satellite and issue a 140-word short message, just like the "text message" that people usually use now, which can not only locate, but also display the location of the publisher.

　　In military terms, all the places where the US GPS can be used are in the direction of Beidou.

　　The performance of Beidou is no less than that of the US GPS.

　　What is "Beidou"? The beautiful woman scientist of the Chinese Academy of Sciences after 80 will analyze it for you

　　Hello, Big Dipper.

　　According to the surging coverage, at 01:56 on March 30, our country used the Long March 3B carrier rocket (and the upper stage of Expedition 1) at the Xichang Satellite Launch Center to successfully launch the 30th and 31st Beidou navigation satellites in the way of "one arrow and two stars". These two satellites are the seventh and eighth networking satellites of our country’s Beidou-3. China’s Beidou satellite navigation system has entered the intensive launch stage of global networking. So far, a total of 31 satellites have been launched, and it can provide services for global users in 2020.

　　The first phase of the construction of the Beidou ground-based enhancement system "National One Network" in our country has officially passed the acceptance, which can provide sub-meter-level precision positioning services nationwide and real-time dynamic centimeter-level precision positioning services in 21 provinces in China.

　　We can finally say goodbye to GPS.

　　Industry insiders said that it is expected that in the next three years, more end points such as mobile phones, bicycles, and wearable devices will use Beidou high-precision positioning services to empower urban management and bring convenience to people’s lives.

　　Unmanned courier

　　"Drone delivery is a typical Internet of Things application, and the core technology is location-based service." The relevant person in charge of Beidou Internet of Things Company introduced that the company has developed the world’s first Internet of Things module based on Beidou communication technology, which can make location-based services accurate to the centimeter level.

　　Network map, independent of graphics and text

　　You may not see the courier brother in the future~

　　Positioning vehicles with sub-meter accuracy

　　All vehicles engaged in road passenger transportation, travel bags, and dangerous goods transportation must be equipped with electronic positioning devices, so that the traffic management department can monitor the movement status of the vehicle, and the illegal driving behavior such as speeding and breaking the ban will be automatically alerted.

　　The previous GPS positioning accuracy was 10 meters, and it was impossible to distinguish lanes. Since September 2014, China has started the development and construction of the Beidou ground-based enhancement system, installing Beidou equipment in street light poles, signal towers and other places to form the Beidou ground-based enhancement system.

　　The Beidou ground-based augmentation system and space-based satellites cooperate to achieve real-time positioning accuracy below the meter level, and large trucks will no longer dare to occupy the overtaking lane for a long time.

　　The elderly and children were lost and found quickly

　　With the Beidou navigation system, the positioning watches worn by the elderly and children will be more accurate and sensitive. The positioning information is no longer "near a certain place", but may be accurate to which floor tile you stand on.

　　In case the bear child is naughty and runs away from home, this time he knows where to look.

　　No examiner driving test is coming

　　With the cooperation of ground facilities, Beidou’s real-time positioning accuracy has been much higher than GPS, which provides another business with technical means, that is, the examiner-free driving test based on the Beidou system.

　　The current driving test items such as reverse parking already have electronic monitoring, and the alarm will be called when the line is pressed, but the road test still needs an examiner. In the future, all driving exams may be completely replaced by the Beidou system, and the Beidou receiver will be installed on the test car. Whether it is reverse parking or road test, the system will accurately record the vehicle trajectory in real time and automatically score it, which will be more strict and fair than the examiner.

　　Deformation monitoring of huge buildings

　　Fixing Beidou equipment on huge buildings such as dams, bridges, and highways can more conveniently and accurately measure their settlement and deformation. The equipment automatically receives positioning information, accumulates a month of massive positioning data, and then performs differential calculations. The positioning data with accuracy below millimeters is counted, which is much more convenient and accurate than manual measurement.

　　Using Beidou for deformation monitoring can also send data from remote monitoring points directly back to the base through the Beidou SMS function, reducing manual collection, and automating positioning, differential decomposition, and data return.

　　Applications in fisheries

　　In order to make it easier to call for help in case of distress, fishermen will be equipped with GPS and maritime satellite phones when they go out to sea, but it is very expensive to maintain a maritime satellite phone.

　　After the Beidou network in the Asia-Pacific region, fishermen installed the Beidou satellite ship end point, a key for help after encountering danger, the end point will automatically send the rescue text message with positioning information to the shore rescue team through the satellite, realizing the function of GPS + maritime satellite phone.

　　Is this end point expensive? The government has taken out 100 million free Beidou end points installed for 10,000 fishing boats in Liaoning, Shandong, Zhejiang and Hainan, and the direct subsidy for subsequent installation is 90%. Fishermen only need to pay 10% of the money to install it.

　　Beidou satellite text messages cost 30 cents, which is much cheaper than maritime satellite phones!

　　Application in rescue

　　The short message service of the Beidou system can perform emergency communication in the event of disasters such as earthquakes and damage to base stations, and can also send its location to the outside world in the absence of a signal.

　　The Beidou-1 system played an important role in the Wenchuan earthquake.

　　During the 2008 Wenchuan earthquake, Beidou played an important role.

　　At that time, the Beidou first-generation system had the advantage of not being affected by the ground during the earthquake, and its positioning and SMS capabilities had fully played a role. It had become the most effective communication assistant for the rescue command force and frontline rescuers, maximizing the effective use of the "72-hour golden rescue time".

　　Let’s use a picture to understand

　　Beidou satellite navigation system

　　Are you shocked after reading it?

　　The applications of Beidou listed above

　　Just a small aspect.

　　In the future, it will affect our lives in every way.

　　Amazing, my country!

　　Make a call for Beidou~

"There are more soldiers than benefits" —— Sun Tzu’s Art of War and Marching.

"Many soldiers are not beneficial" can be regarded as the strategic thinking of "elite soldiers" first put forward by ancient China military strategists. "Since then, it has been regarded as a standard by politicians and military strategists in past dynasties, such as" killing soldiers "in Sun Bin’s Art of War and" under the orders of soldiers "in Wei Liaozi, all of which are the continuation of this thinking, and the journey of many soldiers will win" has gradually changed into "elite soldiers"

The so-called elite soldiers mean the elite combat forces that are flexible and have strong comprehensive combat capability and can defeat the enemy in a complex environment. In the rapidly changing market competition environment, a well-trained elite troops can achieve the role of "four or two".

"Governing an enterprise is like governing a country in ancient times". Today, this strategic thinking is still a scientific management concept. For brand building, the lack of employees is not enough, and more employees can’t afford to raise them, and the benefits are not high. If the tail is too big, it will become an old disease, and even the brand will be dragged down.

Therefore, if modern enterprises want to achieve their strategic goals, they can’t do without lean talents, and they should recruit and cultivate a team of talents who are United and can win the war. If you talk about goals without talents, you will never land.

In the automobile circle, I think that the krypton, which constantly refreshes the speed of krypton, is the best case of practicing the "elite soldier strategy", strengthening the army under Ma Zhuang and making the brand powerful.

"Seeing him rise from Zhulou, seeing him entertain guests, and seeing his building collapse."

Earlier, some media predicted that the evolution of the new energy market would change in three stages. After the "price war" in the first stage from March to June this year, the market share will accelerate to the head-independent and new energy brands in the second stage, and the market share of second-and third-tier brands may face a long-term downward trend; In the third stage, some second-line and third-line brands are gradually eliminated, leaving the China market, and the weak new forces may face acquisition and integration.

It can be said that the current new energy automobile industry has entered the knockout stage in the second half, and the competitive advantage of enterprises has shifted from quantity scale to quality and efficiency, playing the system and fighting for the elite. Those brands that burn money through financing to maintain their operations and cannot make profits through sales, thus truly entering a virtuous circle, are doomed to be eliminated. For an entrepreneurial organization like Krypton, it is even more necessary to attack the city with a strong soldier; From the development stage, with the development of the organization to a certain scale, although the professional division of labor is becoming more and more detailed, it will inevitably bring about problems such as cross-organizational coordination efficiency and timely response of background resources. Therefore, the elite strategy is the most suitable talent management strategy.

Any strategy should also find the most suitable variant of the brand on the basis of the underlying logic. How is the krypton version of the elite strategy built? I think it can be seen from three dimensions: elite consciousness, elite organization and elite development.

Elite consciousness: entrepreneur’s mentality

The so-called elite consciousness is to achieve the ultimate in limited resources, achieve the mission, and stimulate the "sense of mission" of employees. Under the traction, the positive attitude of employees, the self-driving force of selfless work and the work energy released from it are "the most exciting force in work" and the strongest core force in enterprise development.

For example, Weichai’s corporate culture propaganda, Huawei Ren Zhengfei’s speech study, and even many enterprise employees’ military training or regular outdoor expansion are all in essence.

What is the mission of krypton? Krypton’s mission is to create the ultimate experience of travel life. "Co-creation" represents work attitude, "ultimate experience" represents the ultimate pursuit centered on user needs, and "travel life" represents the beautiful expectation for future travel. Extreme krypton integrates the sense of mission into management scenarios and business scenarios, and drives employee value creation through mission.

An Conghui, CEO of Extreme Krypton, said: "Most of our colleagues joined Extreme Krypton with an entrepreneurial attitude rather than an employment attitude, and they all came to Extreme Krypton with the ambition of creating a travel life with the ultimate experience, which is also the most advocated and encouraged entrepreneurial mentality." This entrepreneurial mentality is the core value embodiment of an organization.

Elite Organization: Interlocking and Closed Loop

The so-called integration of knowledge and practice, the creation of lean organization is the effective integration and cooperation of internal systems, which belongs to the organic construction of organizational life.

In my opinion, Krypton is a template that can be studied.

In the main business process, Krypton aims to solve problems for users and realize user value as the core.

Horizontally, Krypton has realized the end-to-end process connection, and at the same time, based on key business activities and key control points, it has penetrated the cross-business system process, established the process interlocking mechanism, shared the same KPI index, given the common target responsibility, promoted the integration of R&D, production, supply, marketing and service systems, established a super-joint integrated combat force, and improved the operational synergy efficiency by organizing the "big closed loop" of the process.

Vertically, in order to ensure that the strategy can be effectively undertaken at the organizational and individual levels, the organization structure and post functions are effectively designed according to the principle of "tightening functions, strengthening business, eliminating overlap, streamlining and being efficient". On the one hand, the functions of different process segments are collected and eliminated, the administrative level is reduced, and business overlap and overlap are avoided; On the other hand, we should break the departmental boundaries of "specialization", give full play to the aggregation effect of platformization and intensification through the integration and sharing of specialized resources and the precipitation of capabilities, and realize more efficient communication and faster decision-making.

However, in line with the specialization, the modularity and miniaturization of the organization are becoming more and more prominent, and the organization is developing in a multi-functional and flexible direction. Therefore, in order to meet the needs of rapid changes in business and market, Krypton has established a "small but refined" "liquid organization"-"X-team" driven by strategic targets or tasks, and concentrated superior resources to penetrate key businesses and fields.

In the liquid organization, each organization is modular and flexible just like a Rubik’s cube. In the process of continuous transformation and combination of organizations, different talents, technologies, knowledge and experiences are "mixed", "flowed" and updated. Through this modular grouping, magic combination and task-based combination, combat energy is released, which stimulates employees’ self-drive and creativity and strengthens the agile collaboration across organizations.

Development of elite soldiers: high quality talents

It was once said in "Under the Order of the Soldiers" that those who are good at using soldiers in ancient times can kill half of the soldiers, followed by thirteen and eleven. However, elite soldiers do not blindly cut down their troops and reduce their functions, but strengthen their main combat forces and seek improvement in quality, not expansion in quantity. In order to improve the quality of talents, Krypton adopts refined management strategy, strictly enters and exits, controls the growth of manpower, revitalizes redundant manpower, and maximizes the value and efficiency of personnel.

To build an elite army, selecting people is the key. If there are no requirements and standards for selecting "elite", it will often bring about a decline in the quality of talents. It is said that there is a "123" principle in the selection of candidates: "1" refers to "the person in charge of business is the first person responsible for recruitment", emphasizing that the recruitment of candidates is not authorized, and business leaders should personally participate in the interview; "2" stands for "two not less than": the standard of new personnel’s ability (values) is not less than the existing team’s TOP30% level; The potential of new personnel shall not be lower than the TOP30% level of the existing team; "3" refers to "three persistences": persisting in selecting talents from excellent to better, and persisting in forward-looking talents for long-term management and team echelon construction; Persist in paying attention to the quality of talents and select them pragmatically.

The answer can be found from the absorption of extremely talented people. Guan Haitao, the former glory CMO, took the post of extremely talented CMO; Chen Qi, the former head of Huawei’s intelligent driving department, became the vice president of intelligent driving; Jiang Jun, the former head of the core team of Huawei’s autopilot product line, became the vice president of Extreme Krypton Intelligent Technology, responsible for the business related to the intelligent cockpit …

There is also a talent value formula of "1+1 > 4". "1" represents an individual, and everyone is a combat unit, which can fight independently. However, the value generated by the combination and cooperation of different people is not a simple superposition of values, but the maximization of synergy and can exert greater influence.

"There are not many soldiers, but there is no Wujin, which is enough to unite, anticipate the enemy and take people."

An army can be called a good soldier if it can fight without relying on courage, always pay attention to concentrating its troops, and its determination to fight can be based on a correct judgment of the enemy’s situation, and its officers and soldiers are all strictly selected talents who can defeat the enemy. Extreme krypton is the PLUS version of the elite strategy, the core force is mission-driven, the cornerstone is lean organization, and the combat force is a powerful elite force.

This kind of extreme krypton can naturally move forward steadily in the new energy vehicle market.

　　When the ancients traveled, they not only had to make detailed strategies, but also punched out "friends circle"!

　　Recently, in the world’s rural tourist town — — The Shuang Yuan Pavilion in Lu Village, Balidian Town, Wuxing District, and three books written by the Shen family in the Ming Dynasty attracted everyone’s attention.These three books sort out the ancient domestic and international tourist punch points, as well as the local scenery, biology and food. They are the necessary guides for the ancients to understand the world and travel, and are called the ancient "little red books".

　　According to historical records, Huzhou has been a place of online celebrity where scholars are keen on punching cards since ancient times. Su Dongpo and others also traveled deeply here to call Huzhou. What does this ancient "little red book" look like? How did the ancients immerse themselves in tourism?

　　Essential guide to traveling around the world

　　What does "Little Red Book" look like in Ming Dynasty?

　　"The Shen family living in Lu Village was the first to systematically study ‘ World rural tourism ’ Theoretical system. " Recently, Chao journalists walked into the Shuang Yuan Pavilion in Lucun, a rural tourist town in the world. This set of three books, known as "Little Red Books" in the Ming Dynasty, was displayed in a conspicuous position in the exhibition hall.

Four Yi Guang Ji

　　Gan Yongfu, president of Zhejiang Rural Tourism Research Institute, secretary-general and resident chairman of the World Rural Tourism Council, introduced that this book system recorded the scenic spots of world rural tourism in the Ming Dynasty and the punching points of eating, drinking and playing, which was an essential guide and play strategy for people to travel at that time.

　　Since the beginning of this year, Huzhou has launched a study on the source of world rural tourism, and deeply explored the cultural characteristics and origins shared by Huzhou and the world rural tourism. In the process of combing historical materials, it was found thatShen Meng’s "A Survey of the World’s Famous Mountains and Victory", Shen Mao’s "Four Yi Guang Ji" and Shen Maoguan’s "Rare Notes on Flowers, Trees, Birds and Animals in Huayi".Each of the three books has its own emphasis, and jointly constructs the "Metauniverse of World Rural Tourism in Ming Dynasty".

　　Shen Meng’s "A List of Famous Mountains and All the Best in the World" recorded all the famous mountains and rivers, local customs, species and specialties in China at that time, recorded about 1317 famous mountains and scenic spots in Beijing and thirteen provinces in the late Ming Dynasty, introduced their geographical location, historical background, main landscapes and their characteristics, and attached the travel notes of celebrities related to these scenic spots, which can be said to be "a book in hand, the world can travel"!

A list of famous mountains and victories in the world

　　Shen Mao’s "Four Yi Guang Ji" written on the basis of his father Shen Meng has a broader vision. In ancient China, the mainland was regarded as a celestial dynasty, and other places were called "Yi Di". Therefore, "Four Yi Guang Ji" includes "Dongyi Guang Ji", "Xiyi Guang Ji", "Beidi Guang Ji" and "Hai Guo Guang Ji", which mainly describes the customs of the countries around China. Among them, Hai Guo Guang Ji is one of the important documents that record the Maritime Silk Road in Ming Dynasty in detail, and the whole book can be described as a guide to world rural tourism.

　　Shen Maoguan, Shen Meng’s eldest son, wrote "An Examination of Rare Flowers, Trees, Birds and Animals in Huayi", which is a supplement to the previous two books. He compiled all kinds of rare species, customs and curios in China and neighboring countries, and refined them in three major items: flowers and trees, birds and animals, curios. It is a set of biodiversity survey series containing "rural tourism native products".

Textual research on exotic flowers, trees, birds and beasts in Huayi

　　In fact, before the compilation of this set of "Little Red Books" in the Ming Dynasty, the famousShan Hai Jing and Shui Jing Zhu are famous travel classics in ancient times..

　　As an encyclopedia of ancient social life, Shan Hai Jing not only records dozens of dangers and solutions that may be encountered during the journey, but also records more than 100 kinds of wild vegetables and game, which is simply a survival manual and a life-saving guide.

　　What should I do if I’m afraid of getting lost and I don’t have navigation? Then the best way is to buy another book, "Shui Jing Zhu", which includes mountains, rivers, hotels and geographical routes.

　　Su Dongpo organized a tour of Huzhou.

　　The ancients also sent "friends circle" when punching cards.

　　"Huzhou has been a place in online celebrity where scholars and writers compete to punch cards since ancient times." Gan Yongfu said that the Academic Research Report on the Source of Rural Tourism in the World, released at the recent symposium on the source of rural tourism in the world,Huzhou people first coined the word "tourism"And the earliest popular rural tourism destination — — Mount Yao is also in Miaoxi, Huzhou.

　　According to Ye Mengde’s "Summer Stories" in the Southern Song Dynasty, "the mountain is the place where Xia Yi visited the hunting ground." During the Xia Dynasty, the emperor Yi Yi made a hunting tour and chose Yi Shan as his destination, which was the earliest imperial country residence in legend.

　　After the Han Dynasty, the emergence of the "Nine-grade Zhengzhi System" made the gentry who had money, leisure and motivation go out together to indulge in the mountains and rivers.

　　Shen Yue, a native of Huzhou and the founding hero of Southern Liang Dynasty, once wrote a poem "Tourism attracts tourists in the spring of next year", which is the earliest record of the word "tourism".

Miaoxi mountain

　　The ancients also liked to send "friends circle" when traveling in the countryside.If you don’t have a camera, then splash ink and freeze the beauty with paintings; Be shocked by mountains and rivers, then write a few poems to express your feelings directly.

　　The reason why Huzhou has been a punching place in online celebrity since ancient times can be seen from the "circle of friends" sent by the ancients.

　　Li Bai, a poet, traveled thousands of miles to Huzhou. In order to find Huzhou wine, he wrote a beautiful sentence, "Why should Huzhou Sima ask, Jin Su Tathagata is the back?" Liu Yuxi searched for tea and wine in Huzhou, leaving a circle of friends, which was talked about by later generations.

　　However, among the literati of past dynasties,On qiSu Dongpo is the one who plays the most call for Huzhou and has the deepest degree of immersive tourism..

Feiyingta

　　According to modern people, he is a great gourmet traveler, who likes to call friends for group tours and personally do raiders for everyone.

　　Su Dongpo once watched the lotus flowers around Huzhou with his friends, then went to Mount Xian for a drink, and then went to Feiying Tower in the evening, overlooking the whole landscape of Huzhou from the top of the tower, and made four "friends circle" in one breath, such as one — — "Suddenly, the tallest tower, poor vision. Bianfeng shines on the battlements, making the clouds float. " It is his feeling of overlooking Bianshan and Taihu Lake after he climbed the Feiying Tower.

　　Su Dongpo is optimistic and open-minded all his life. He is good at looking for "little luck" in life and looking for food on the trip, which is a great pleasure.

　　Oranges in the lake, flowers on the stream, Guzhu camellia, Meixi papaya, Wucheng frost rice, Ruoxia spring wine, Taihu silver knife … … Su Dongpo has a special liking for Huzhou’s local products, and records all these foods in his poems, which can be said to be where he swims, where he eats and where he writes.

　　In addition to Su Dongpo, Dai Biaoyuan in Yuan Dynasty also relaxed and traveled to Huzhou countryside. He punched in nanxun town and drank a bowl of wine, leaving the praise of "sail out of Dongguo and ask Nanxun for wine".

　　Sang Ma is a common item in life for many people, but the land of Sang Ma, which grows on both sides of Tiaoxi, can never get enough of it in Dai Biaoyuan’s eyes, saying, "Tiaoxi Road in June, what do people say?" Infinite things in the world, never tire is Sang Ma’s feeling.

　　Not only that, he also wrote a poem with Huzhou as the title, and the phrase "Travel all over the beautiful places in the south of the Yangtze River, and live only in Huzhou" became the best advertising language for this national historical and cultural city to celebrate the Millennium!