The drastic changes and interest pattern adjustment brought by the new economy are fully reflected in the field of online car rental. On the one hand, the platform and networking characteristics of the new economy expand the scope and depth of the impact of contradictions. On the other hand, the new policy of online car rental involves a wide range, and the interest game increases the difficulty of landing the new policy.

　　The reporter of the Economic Information Daily learned that the Interim Measures for the Administration of Online Booking of Taxi Operating Services has been implemented for more than half a year, and the implementation rules of many local governments have not yet been issued. Some cities that have issued rules but have higher thresholds are facing "landing difficulties".

　　Many people in the industry and experts suggest that we should be fully aware of the pulling effect of the sharing economy represented by the online car ride on social employment and the revolutionary role of the social management model, and suggest using the "subtraction" of power in exchange for the "multiplication" of market vitality.

　　Some cities’ new policies about car network are "difficult to land"

　　The reporter learned that as of April 24, 2017, 85 cities have issued detailed rules for the implementation of the network car, 115 cities have completed soliciting opinions, and more than 100 cities have not yet completed soliciting opinions.

　　In some areas where the New Deal has been introduced, the policy landing still faces a game situation. The reporter learned that there are two main focuses of the game between policy requirements and platform interests: first, whether to implement household registration, vehicles, wheelbase and other requirements; The second is to what extent the operational data accessing the supervision platform needs to be reached and what content it contains.

　　In the actual operation process, some cities have imposed many restrictions on drivers’ household registration and vehicle price wheelbase, taking into account the local taxi market capacity and the strategic needs of urban development. Some platforms have found that the implementation of the New Deal in cities with higher thresholds will reduce the network car capacity by more than 90%, which is a heavy blow to the platform.

　　At the same time, the platform-based characteristics of the online car-sharing platform have broken the tradition of "the company is local" in the past. If the online car-sharing platform does not set up a local subsidiary, the local management department may not find a communication partner during supervision, which aggravates the difficulty of solving the problem.

　　On the other hand, the new economy, represented by the online car-hailing platform, quickly seized market share through subsidies and financing, but this fast pace had a great impact on the balance pattern of the traditional taxi industry in a short time. At the same time, in some higher threshold areas, it has also caused a greater "crowding out effect" on the network car drivers. These factors have led to constant friction between cruise car drivers and network car drivers in some places.

　　The new policy of network car has a wide range of influence groups. According to Didi’s travel statistics, as of February 2017, the total number of drivers registered on Didi platform reached more than 17.5 million. There are 2 million active drivers on Didi Platform, and the per capita daily income exceeds that of 160 yuan, while the total number of taxi drivers in cities across the country has reached 2 million. At the same time, there are thousands of software and algorithm engineer behind Didi.

　　The parties have different reactions to the new policy of online car.

　　The reporter learned that the situation of the New Deal landing across the country varies widely, and the views of all parties on the network car industry have also wavered.

　　In some places, the implementation period of the New Deal has passed, but the non-compliant network car is still in operation. The driver of the cruise car doesn’t know whether to stay at his job, and the driver of the network car doesn’t know whether to change careers.

　　According to the statistics of the Transportation Bureau of Beijing Municipal Commission of Communications, after the appearance of the network car, the income of cruise car drivers dropped from about 6,500 yuan in 2013 to about 4,500 yuan in the first half of 2016. From 2014 to 2016, the driver team lost nearly 10,000 people. However, taxi operation has improved recently.

　　A Didi executive, who asked not to be named, said that after the introduction of the New Deal, Didi’s car business also experienced a sharp decline, and drivers were losing a lot.

　　At the same time, passengers’ choice of online car has also wavered. According to reports, before the Spring Festival in 2017, the average number of taxi calls per day of passengers in some big cities soared from more than 300,000 to 900,000, and the response rate of taxis on the Didi platform was only 40%. In addition, after the New Deal gradually landed, the capacity of Didi Express bus decreased, and the response rate dropped from 90% in October 2016 to about 50% in March 2017, which greatly reduced the travel experience of passengers.

　　The capital market has also begun to hesitate and "can’t figure out" the market prospect of the online car platform. Due to the impact of the New Deal on the market, the market valuation of many online car platform companies has declined, which has also affected the layout of enterprises at home and abroad. Some insiders said that the upsurge of domestic venture capital in sharing the economy such as online car rental has subsided.

　　The New Deal is hard to reflect management anxiety.

　　The Interim Measures for the Administration of Online Booking Taxi Management Service has been implemented for more than half a year, but the detailed rules for implementation in many places have not yet been promulgated.

　　The demand for online car is different from place to place. Some places think that cities should give priority to the development of public transport, and the online car ride is only a supplement, and it should be more "high-end" than cruise taxis. Therefore, set a higher model, price, displacement and wheelbase threshold for the network car. There are also some places that hope that the network car will take into account the high, medium and low-end needs. For example, Haikou cancels the restrictions on the displacement of the network car, while Lijiang and Hanzhong choose to connect the cruise taxis to the network car platform as a whole.

　　Wei Dong, CEO of the First Automobile Car Company, said that road traffic congestion in first-tier cities in China is serious, and it is reasonable for local management departments to choose to raise the threshold for online car rental. However, the taxi market in second-and third-tier cities is not saturated, so the policy of online car rental can be relaxed.

　　As for whether the number of taxis should be controlled. A grassroots cadre said that the Ministry of Construction issued the Code for Planning and Design of Urban Road Traffic in 1995, which stipulated that the number of taxis in big cities should be 20 per 10,000 people and 15 in small and medium-sized cities, which became the standard for calculating and controlling the number of taxis in most cities.

　　However, there are also views that this standard has not changed for many years, and the network car is not the main cause of road traffic congestion, and the quantity control should be released in due course. The Research Group of Professor Yan Xuedong of Beijing Jiaotong University released the Analysis Report on Beijing Road Traffic Operation Based on Didi Big Data in October 2016, which holds that the network car uses economic laws as a lever to adjust the supply and demand of the traffic market, and information symmetry as the core to match the demand, which helps to reduce the empty driving rate of vehicles.

　　Interest game increases the difficulty of landing the New Deal. In many places, the development of online car rental has caused the price of taxi licenses to shrink, and some taxi drivers and agents who speculate on licenses have been seriously damaged. For example, in some cities, taxi licenses have increased from 200,000 yuan to 800,000 yuan in the past, and have been reduced to 400,000 yuan due to the competition of online car rental.

　　Some people in the industry said that the formulation of the local version of the new network car deal faces multiple interests considerations. Before the reform of taxi industry, drivers had a license for life, which made them lack the motivation to improve their services. However, if the local taxi companies are accelerated to withdraw by means of license depreciation and redemption, these companies may find it difficult to accept.

　　The law enforcement of the network car has also caused administrative reconsideration in various places. An executive of a car rental company in Nanjing said that private cars in Nanjing were converted into operating vehicles, and the passenger management office of the Transportation Bureau allowed it when accessing the platform, but the vehicle management office of the Public Security Bureau failed the annual inspection. It is difficult for many private cars to access the network car platform.

　　An official of Kunshan Municipal Transportation Bureau said that some platforms openly resisted the law, not only encouraging vehicles punished in Kunshan to file administrative reconsideration, but also reimbursing fines. Some local transportation management departments frequently receive administrative reconsideration of the network car, and basically can’t do other things.

　　Xu Kangming, an expert on taxi reform, believes that after the release of the local New Deal, measures should be taken to let illegal personnel and vehicles withdraw, otherwise it will destroy the fair market environment. On the one hand, cruise taxi companies can’t expand their scale, on the other hand, law-abiding online car companies will pay a great price.

　　Caring for the "source of vitality" of the sharing economy

　　Some interviewed experts believe that we should be fully aware of the pulling effect of the sharing economy represented by the online car ride on social employment and the revolutionary role of the social management model, and suggest using the "subtraction" of power in exchange for the "multiplication" of market vitality.

　　In-depth research network car companies, scientific evaluation. The sharing economy, represented by the online car ride, poses a new challenge to the urban traffic management model. Behind the transformation of the kinetic energy of the old and new economies is the differentiation of the benefit groups of the old and new economies. The insiders believe that the beneficiary groups in the old economy are relatively concentrated and highly organized, but the beneficiary groups in the new economy are more extensive and their voices are more dispersed. Therefore, we should consider the affordability of the old economic benefit groups and the extensiveness of the new economic benefit groups in policy formulation.

　　There is strong capital support behind the rise of platform economies such as Didi, Ali and Tencent, which has also benefited many people. Moreover, the credit economy, platformization and big data management may give birth to new technologies such as intelligent transportation, driverless driving and car networking, which are the trend of future economic and social development and the important support for the government to build new management functions, and should be treated with a more open mind.

　　An executive of Didi said that although the "zombie car" of Didi Platform is not easy to manage, it indicates that the surplus capacity of social vehicles can be fully released when the urban capacity is tight. Cheng Wei, founder and CEO of Didi Chuxing, said that it is a great opportunity for China to transform its traditional industrial industries with Internet thinking if it wants to overtake western industrial powers in corners.

　　On the one hand, formulate a relatively scientific withdrawal and compensation mechanism to alleviate the anxiety of social groups in transition. During the transition period of the New Deal, many full-time online car drivers may lose their jobs. It is suggested that relevant policy explanations and guidance should be carried out in a targeted manner to attract them to work part-time on platforms such as car rental companies.

　　On the other hand, scientifically foresee the challenges that part-time taxis may bring. The sharing economy model may bring drivers a wider range of part-time jobs, which will increase the difficulty of management and may also impact the average income level of the taxi industry. Car rental companies can be encouraged to increase their own vehicles to cope with the ebb and flow of Internet supply, and monitor and evaluate the average income of the taxi industry, so as to scientifically guide the development of the industry.

"Emotional disputes between men and women" "211 graduated men were laid off to take delivery without telling their wives?" "Shopping mall security guards catch falling babies with bare hands" … These videos are very eye-catching both in title and content. They not only spread widely on the Internet, but also triggered heated discussions among netizens.

However, these so-called "personal stories" and "real records" were later proved to be made by posing and deduction. Why are such short videos repeatedly banned?

There is no lower limit for posing video.

Not a few

On January 6th, a short video was released on the Internet platform. The woman in the picture took the initiative to ask for marriage in a park in Chongqing as a pregnant woman, holding a piece of paper with the conditions of marriage written on it. The language was amazing: "Although the baby is not yours, the daughter-in-law is yours. It is painful enough to have a baby. If you really love me, you don’t have to care whether the baby is yours. I can’t afford a monthly salary of seven or eight thousand. I look down on it. If the monthly salary is less than 20,000, I won’t consider it. I can’t afford it in the future. "

According to the information reported by the police, the woman surnamed Chen is a self-media blogger who disguised herself as a pregnant woman to direct and perform a blind date scene in order to attract traffic.

After this video was confirmed by the police as posing fraud, netizens condemned this behavior and listed its harmfulness. In fact, the harm of posing fake videos goes far beyond this. The illegal acts such as "tragic auction", "false agricultural assistance" and "pseudo-charity", mainly represented by "Liangshan Qubu", "Zhao Linger" and "Liangshan Meng Yang", have defrauded netizens’ sympathy and empathy, and made many people buy fake products out of their pockets to consume public sympathy.

On March 18th, the reporter learned that recently, the People’s Court of Zhaojue County of Liangshan Prefecture pronounced the verdict in the first instance of the case of "Liangshan Meng Yang" and "Liangshan Aze", and a total of eight people were sentenced for the crime of false advertising. Among them, Tang, the person in charge of the company, was sentenced to one year and two months and fined 100,000 yuan; Online celebrity Axi Moumou (Liangshan Meng Yang) was sentenced to 11 months in prison and fined 80,000 yuan; A certain person in online celebrity (Liangshan Aze) was sentenced to 9 months in prison and fined 40,000 yuan; Five people, including Li, Guo and Lin, were sentenced to 9 months to 1 year, with fines ranging from 20,000 yuan to 80,000 yuan. The illegal income of the above personnel shall be confiscated.

However, for the sake of traffic, there are not a few cases where there is no lower limit. The reporter found that most of these false short videos are based on the pain points of life and social hotspots, inciting people’s emotions and using people’s emotions. From the struggle between mother-in-law and daughter-in-law, gender opposition to the gap between the rich and the poor, rural dilemma, etc., these false short videos concoct hot spots and create disputes with dramatic plot display and real shooting methods.

Zhang Xinbao, a professor at the Law School of Renmin University of China and vice president of the china law society Network and Information Law Research Association, said: "Media creation should not be aimed at grandstanding, fabricating false facts, confusing people who don’t know the truth, or deceiving the public. The Central Network Information Office has specially issued regulations requiring that some video content that is untrue, fictional or staged be marked to satisfy the public’s right to know. If there are other serious violations of the law, such as promoting violence, endangering public safety or infringing on the legitimate rights and interests of others, you need to bear corresponding legal responsibilities according to law. "

Clear division of labor, posing fraud

Copywriting mostly reproduced plagiarism.

But in fact, the publishers of these false contents are precisely deliberately blurring the boundaries between "posing videos" and "real records", with the aim of deliberately convincing netizens. Because only in this way can we gain attention and get more click-through rates and traffic.

On July 28th last year, a short video of "being asked by strangers to accompany wine" on the Internet was released, which aroused widespread concern and heated discussion, and quickly boarded the social hot list of multiple platforms. Subsequently, the blogger released a so-called statement video. The video said: "I have seen everyone’s comments. There are indeed many people who have encountered the same thing as me. We bluntly refused to be beaten, and politely refused and said that we refused to be clear."

This kind of operation, which added fuel to the flames, made the video hit more than 10 thousand again, pushing the incident to a new climax, which also attracted the attention of the public security organs. The surveillance of the restaurant recorded the situation at that time. After investigation, it was found that the video was faked, and the team had a clear division of labor, each playing a different role. The video was shot three times, and it took only about 30 minutes before and after, creating such a short video that "caused public anger in the whole network".

Afterwards, Cheng Moumou, who pretended to be a drunken man, told reporters that after the short video of "being asked by strangers to accompany wine" was popular, there was also a phenomenon that they faked their accounts to attract fans into the group. They faked it to suck powder for themselves, but they did not expect to be cheated by the same fake accounts as them. From this point of view, there are quite a few fraudulent acts for the sake of traffic.

On August 3 last year, a network platform released a short video. In addition to crying, the words above were "Late at night, my sister delivered food, and I went downstairs and found that my car was stolen". However, it is such a video with a duration of only about 10 seconds. The number of views that night has exceeded 60 million, and it has spread rapidly on multiple platforms, entering the hot list, and immediately liked and collected more than 100,000 times.

Similarly, these also attracted the attention of the police. After investigation and verification, the video was posed, and the publisher was the woman performing in the picture, and her husband was in charge of props and guidance. The whole process of their posing at that time was recorded by outdoor monitoring on the street.

The reporter found that most of these short video copies of posing and fictional interpretation were reproduced and plagiarized. In the words of netizens, "they are all familiar flavors and familiar formulas."

The reporter learned in the investigation that behind this, the ultimate goal of most publishers of these fake videos is to further realize the traffic and make money. For example, "Liangshan Meng Yang" first released some fabricated fake videos of "Miserable Life" and "Crying Poor and Selling Miserable" on the network platform, and after the number of fans exceeded 100,000, it started the road of bringing goods.

Flow economy

Can not be divorced from the rule of law

It is beyond reproach to attract fans and bring goods by making high-quality short videos. However, under the temptation of interests, some bloggers of short videos do not hesitate to fake videos that attract people’s attention, so as to realize the flow. Some short-sighted band goods training institutions have introduced some improper means such as "subverting cognition", "creating opposition" and "copying materials".

How to control the short video posing fraud? Experts believe that all parties and departments need to work together.

Zhang Xinbao, a professor at the Law School of Renmin University of China and vice president of china law society Network and Information Law Research Association, said: "Controlling false information of fake videos is a comprehensive work, which requires law enforcement departments to strengthen law enforcement, platforms to strengthen self-discipline and supervision, and audiences to constantly improve their recognition ability. It is necessary to strengthen social supervision and increase the illegal cost of producers (counterfeiters). The most fundamental thing is to manage from the source and cut off the relevant interest chain, so that those who make fake videos to promote false information can not obtain economic benefits, and even bear adverse economic consequences, and jointly create a clean and honest network environment. "

These short videos with poor content orientation have impacted public order and good customs, and even violated laws and regulations, and must be rectified. If such information is indulged, people will be deceived frequently, and they will become insensitive to the real news events. These negative effects will eventually have to be paid by the whole society, and the victims may be each of us. For this bottomless practice of defrauding traffic by false means, relevant departments, Internet platforms, video producers and publishers, etc. all need to take their respective responsibilities. The flow economy can’t become a fake economy, and it can’t be divorced from the rule of law.

Original title: "Millions of fans online red was sentenced! Uncover the "Painted Skin" of Fake Short Video

Read the original text

　　　 On April 20th, the new play "Love Night Pus" directed by Qian Guowei held a ceremony to worship the gods. The actors present included: Chen Jing, Square, Huang Yiwen, Zheng Rong, Yang Aijin, Lian Shiya, Shen Zhiming, Chen Baiyu, Seli Xian and Gong Shuoliang.　

　　　 DaDa, dressed in a low-cut dress, appeared with her ex-boyfriend Gary (Zhao Juncheng), which naturally became the focus of the audience. Dada was not embarrassed to meet her ex-boyfriend again, and asked her if she had a chance to get back together with each other. DaDa smiled and said, "Why bother going around?" Gary stressed that goodbye is also a friend. Dada was asked if she had a bold performance. She said: I play a person who loves nightclubs, so I have a lot of sexy dresses, and I don’t mind if the director asks for a sex scene.

　　　 In addition, Huang Yiwen will make a special guest appearance as a nightclub proprietress, and she will have an emotional scene with Dan Liwen. She said: I haven’t filmed for two years, and this time it’s because of my good friend Qian Guowei.

More wonderful pictures on the next page

On December 16th, the short video eco-chain empowerment conference "Towards a Beautiful Peer" ended grandly. The conference was guided by Hefei Culture and Tourism Bureau and the Propaganda Department of Baohe District Committee of the Communist Party of China, hosted by the lifelong learning platform, and co-organized by Anhui Electronic Commerce Association and Hefei National Radio, Film and Television Science and Technology Innovation Experimental Base. The government, media organizations, short video industry experts and scholars gathered together to make suggestions and suggestions on promoting the ecological and healthy development of short video.

The openness and inclusiveness of short videos provide opportunities for the public to express themselves, and more and more people are involved in the new format of short videos. The "China Online Performance (Live and Short Video) Industry Development Report (2022-2023)" issued by China Performance Industry Association shows that by 2022, the number of anchor accounts has exceeded 150 million; There are more than 1 billion accounts of content creators. In the field of short video, creators need to continuously output high-quality content in order to achieve benign and healthy development, and only by maintaining their own professionalism can creators have the opportunity to gain a long-term foothold in the industry and gain value. The two complement each other and are inseparable. As a new force in the short video ecology, we will truly empower every ordinary person’s short video creation journey through high-quality courses and services, and help the healthy development of the short video ecology.

"Telling the truth is not only a learning platform to help students grow up, but also a promoter to help the healthy development of the industry. It has formed a closed-loop ecology with users and industries." Tian Na, Chief Teaching Operating Officer of Telling the Truth, shared at the conference that the short video course of Telling the Truth has three core advantages: professional and easy-to-understand content system, refined service and innovative technology. Telling the truth builds a professional and easy-to-understand content system, lowers the learning threshold of students, consolidates the basic knowledge of students, and helps users build a personal ability system through a series of practical cases, detailed disassembly, high-level personalized content creation and special ability improvement. In terms of refined services, telling the truth provides users with efficient services through multi-dimensional measures. Lecturers and class teachers will provide intimate guidance and practical explanations for students during the learning process, and do their best to respond positively, so that everyone can learn and study anytime, anywhere. In terms of innovative technology, telling the truth introduces AI intelligent planning teaching, forming a teaching closed loop of professional evaluation, planning study, course study, learning evaluation and plan optimization to help everyone improve learning efficiency and effectiveness. These three abilities have not only become the basis for supporting the growth of users, the kinetic energy for the healthy development of the industry, but also make users feel more and more experienced in telling the truth. The data shows that the favorable rate of telling the truth course has reached 98.5%.

When talking about future planning, Tian Na said: "The quality of the course is the fundamental reason why students choose to tell the truth, and it is also a hard power. Telling the truth will launch the short video version 4.0 course, which will once again bring students a double improvement in learning experience and learning effect. " ChatGPT is integrated into the new curriculum, which can provide help and suggestions for users in the process of account naming, account track selection, copy generation, video generation, data analysis, optimization suggestions and so on. At the same time, the new course is also equipped with four learning service columns, five practical tools and anchor growth plan, which reduces the difficulty of video content production from multiple dimensions and makes users more willing to learn and try.

In terms of soft power construction, telling the truth will also gather many forces, empower ordinary people to create a journey, and promote the positive cycle of short video and ecological health. In the future, Telling the Truth will continue to hold short video contests, and students will be selected for incubation to help build high-quality content ecology. At the same time, Telling the Truth also actively cooperates with authoritative organizations in the industry to promote the sound development of the industry. On the one hand, Telling the Truth and Anhui E-commerce Association jointly established the "Short Video Special Committee" of Anhui E-commerce Association, which will actively promote the healthy development of the industry through a series of exchange activities, national industry research, promoting participation in the formulation of relevant industry standards, launching industrial incubation pilots, and training talents. On the other hand, Telling the Truth and Hefei National Radio, Film and Television Science and Technology Innovation Experimental Base jointly released the "Short Video Talent Incubation Plan", which will link upstream and downstream resources, establish talent delivery channels and mechanisms, and provide content, technology and resources support for outstanding students of Telling the Truth through activities such as the Telling the Truth study season and the Telling the Truth public welfare class, so as to cultivate more excellent short video creators and assemble more partners to jointly promote the development of the industry.

As a lifelong learning platform focusing on personal value improvement, telling the truth will not forget the initial heart, continue to spread knowledge, and help more students break through themselves and shine in the short video field. At the same time, Telling the Truth will also unite more professional organizations to promote the rapid development of short video ecology in a healthier direction and meet a broader future.