Millions of fans have been sentenced! Uncover the ＂painted skin＂ of fake short videos

"Emotional disputes between men and women" "211 graduated men were laid off to take delivery without telling their wives?" "Shopping mall security guards catch falling babies with bare hands" … These videos are very eye-catching both in title and content. They not only spread widely on the Internet, but also triggered heated discussions among netizens.

However, these so-called "personal stories" and "real records" were later proved to be made by posing and deduction. Why are such short videos repeatedly banned?

There is no lower limit for posing video.

Not a few

On January 6th, a short video was released on the Internet platform. The woman in the picture took the initiative to ask for marriage in a park in Chongqing as a pregnant woman, holding a piece of paper with the conditions of marriage written on it. The language was amazing: "Although the baby is not yours, the daughter-in-law is yours. It is painful enough to have a baby. If you really love me, you don’t have to care whether the baby is yours. I can’t afford a monthly salary of seven or eight thousand. I look down on it. If the monthly salary is less than 20,000, I won’t consider it. I can’t afford it in the future. "

According to the information reported by the police, the woman surnamed Chen is a self-media blogger who disguised herself as a pregnant woman to direct and perform a blind date scene in order to attract traffic.

After this video was confirmed by the police as posing fraud, netizens condemned this behavior and listed its harmfulness. In fact, the harm of posing fake videos goes far beyond this. The illegal acts such as "tragic auction", "false agricultural assistance" and "pseudo-charity", mainly represented by "Liangshan Qubu", "Zhao Linger" and "Liangshan Meng Yang", have defrauded netizens’ sympathy and empathy, and made many people buy fake products out of their pockets to consume public sympathy.

On March 18th, the reporter learned that recently, the People’s Court of Zhaojue County of Liangshan Prefecture pronounced the verdict in the first instance of the case of "Liangshan Meng Yang" and "Liangshan Aze", and a total of eight people were sentenced for the crime of false advertising. Among them, Tang, the person in charge of the company, was sentenced to one year and two months and fined 100,000 yuan; Online celebrity Axi Moumou (Liangshan Meng Yang) was sentenced to 11 months in prison and fined 80,000 yuan; A certain person in online celebrity (Liangshan Aze) was sentenced to 9 months in prison and fined 40,000 yuan; Five people, including Li, Guo and Lin, were sentenced to 9 months to 1 year, with fines ranging from 20,000 yuan to 80,000 yuan. The illegal income of the above personnel shall be confiscated.

However, for the sake of traffic, there are not a few cases where there is no lower limit. The reporter found that most of these false short videos are based on the pain points of life and social hotspots, inciting people’s emotions and using people’s emotions. From the struggle between mother-in-law and daughter-in-law, gender opposition to the gap between the rich and the poor, rural dilemma, etc., these false short videos concoct hot spots and create disputes with dramatic plot display and real shooting methods.

Zhang Xinbao, a professor at the Law School of Renmin University of China and vice president of the china law society Network and Information Law Research Association, said: "Media creation should not be aimed at grandstanding, fabricating false facts, confusing people who don’t know the truth, or deceiving the public. The Central Network Information Office has specially issued regulations requiring that some video content that is untrue, fictional or staged be marked to satisfy the public’s right to know. If there are other serious violations of the law, such as promoting violence, endangering public safety or infringing on the legitimate rights and interests of others, you need to bear corresponding legal responsibilities according to law. "

Clear division of labor, posing fraud

Copywriting mostly reproduced plagiarism.

But in fact, the publishers of these false contents are precisely deliberately blurring the boundaries between "posing videos" and "real records", with the aim of deliberately convincing netizens. Because only in this way can we gain attention and get more click-through rates and traffic.

On July 28th last year, a short video of "being asked by strangers to accompany wine" on the Internet was released, which aroused widespread concern and heated discussion, and quickly boarded the social hot list of multiple platforms. Subsequently, the blogger released a so-called statement video. The video said: "I have seen everyone’s comments. There are indeed many people who have encountered the same thing as me. We bluntly refused to be beaten, and politely refused and said that we refused to be clear."

This kind of operation, which added fuel to the flames, made the video hit more than 10 thousand again, pushing the incident to a new climax, which also attracted the attention of the public security organs. The surveillance of the restaurant recorded the situation at that time. After investigation, it was found that the video was faked, and the team had a clear division of labor, each playing a different role. The video was shot three times, and it took only about 30 minutes before and after, creating such a short video that "caused public anger in the whole network".

Afterwards, Cheng Moumou, who pretended to be a drunken man, told reporters that after the short video of "being asked by strangers to accompany wine" was popular, there was also a phenomenon that they faked their accounts to attract fans into the group. They faked it to suck powder for themselves, but they did not expect to be cheated by the same fake accounts as them. From this point of view, there are quite a few fraudulent acts for the sake of traffic.

On August 3 last year, a network platform released a short video. In addition to crying, the words above were "Late at night, my sister delivered food, and I went downstairs and found that my car was stolen". However, it is such a video with a duration of only about 10 seconds. The number of views that night has exceeded 60 million, and it has spread rapidly on multiple platforms, entering the hot list, and immediately liked and collected more than 100,000 times.

Similarly, these also attracted the attention of the police. After investigation and verification, the video was posed, and the publisher was the woman performing in the picture, and her husband was in charge of props and guidance. The whole process of their posing at that time was recorded by outdoor monitoring on the street.

The reporter found that most of these short video copies of posing and fictional interpretation were reproduced and plagiarized. In the words of netizens, "they are all familiar flavors and familiar formulas."

The reporter learned in the investigation that behind this, the ultimate goal of most publishers of these fake videos is to further realize the traffic and make money. For example, "Liangshan Meng Yang" first released some fabricated fake videos of "Miserable Life" and "Crying Poor and Selling Miserable" on the network platform, and after the number of fans exceeded 100,000, it started the road of bringing goods.

Flow economy

Can not be divorced from the rule of law

It is beyond reproach to attract fans and bring goods by making high-quality short videos. However, under the temptation of interests, some bloggers of short videos do not hesitate to fake videos that attract people’s attention, so as to realize the flow. Some short-sighted band goods training institutions have introduced some improper means such as "subverting cognition", "creating opposition" and "copying materials".

How to control the short video posing fraud? Experts believe that all parties and departments need to work together.

Zhang Xinbao, a professor at the Law School of Renmin University of China and vice president of china law society Network and Information Law Research Association, said: "Controlling false information of fake videos is a comprehensive work, which requires law enforcement departments to strengthen law enforcement, platforms to strengthen self-discipline and supervision, and audiences to constantly improve their recognition ability. It is necessary to strengthen social supervision and increase the illegal cost of producers (counterfeiters). The most fundamental thing is to manage from the source and cut off the relevant interest chain, so that those who make fake videos to promote false information can not obtain economic benefits, and even bear adverse economic consequences, and jointly create a clean and honest network environment. "

These short videos with poor content orientation have impacted public order and good customs, and even violated laws and regulations, and must be rectified. If such information is indulged, people will be deceived frequently, and they will become insensitive to the real news events. These negative effects will eventually have to be paid by the whole society, and the victims may be each of us. For this bottomless practice of defrauding traffic by false means, relevant departments, Internet platforms, video producers and publishers, etc. all need to take their respective responsibilities. The flow economy can’t become a fake economy, and it can’t be divorced from the rule of law.

Original title: "Millions of fans online red was sentenced! Uncover the "Painted Skin" of Fake Short Video

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