Press conference video

　　The Information Office of Henan Provincial Government held the fourth press conference on "Prevention and Control of Pneumonia Infected in novel coronavirus, Henan Province" at 10: 00 on February 5, 2020.

　　Publish contentIntroduce the situation of market supervision in our province during the epidemic prevention and control period.

　　Publisher：

　　Director of the Office of the Food Safety Committee of the Provincial Government, Ma Linqing, Party Secretary and Director of the Provincial Market Supervision Bureau

　　Lei Shengyun, member of the Party Group of the Provincial Market Supervision Bureau and Party Secretary of the Provincial Drug Administration.

　　Yue Xizhong, Party Member and Deputy Director of Provincial Market Supervision Bureau

　　Wang Jianfang, Director of Food Safety of Provincial Market Supervision Bureau

　　Su Qichao, Deputy Director of Provincial Drug Administration

　　hairCloth meeting address: Press Release Hall of Provincial Government Information Office

　　[News report]

　　Pneumonia in novel coronavirus, Henan ProvinceThe fourth press conference on epidemic prevention and control was held.

　　Ensure the supply of medical equipment and stabilize the market price

　　How to further stabilize the market price and prevent the phenomenon of "sky-high cabbage" from happening again? How to ensure the supply of medical equipment? How to ensure the quality of masks and other materials? On February 5th, the Information Office of the Provincial Government held the fourth press conference on the prevention and control of pneumonia in novel coronavirus, Henan Province, and invited the Party Secretary and Director of the Provincial Market Supervision Administration, Ma Linqing, and other relevant responsible persons to answer questions on issues of concern to the masses.

　　1. Ensure supply: open a green channel to speed up examination and approval, and help enterprises put into production as soon as possible.

　　At present, many people can’t buy epidemic prevention supplies such as masks and disinfectant. What measures will the market supervision department take to ensure the market supply of epidemic prevention materials? At the press conference, facing the questions raised by reporters, the key word given by Ma Linqing was "speeding up the examination and approval".

　　Ma Linqing introduced that the Provincial Market Supervision Bureau has set up a green channel, which specially handles the production of masks, disinfectant and other materials that are currently in short supply. As long as they meet the production conditions, they will complete the license procedures in the shortest time, and enterprises can start production immediately. At the same time, the provincial food and drug administration has implemented rapid examination and approval of all medical supplies and machinery needed for epidemic prevention and control to help enterprises put into production as soon as possible.

　　Up to now, 15 medical surgical masks and other products have been quickly approved in our province, 2 medical surgical masks have been newly registered, the legal effect of the registration certificate of protective medical devices of one enterprise has been restored, 3 production licenses have been added, and the production capacity of epidemic prevention materials has increased rapidly.

　　At the same time, in order to ensure the customs clearance of overseas imported donated protective articles as soon as possible, the Provincial Market Supervision Bureau has assigned a special person to work in the customs to do a good job in identifying and accepting imported medical protective materials and checking special vehicles such as negative pressure ambulances to ensure the customs clearance of materials as soon as possible.

　　2. Stabilize prices: those who drive up prices will be severely punished as soon as possible.

　　After the outbreak, the price of epidemic protection products and people’s daily necessities has become a hot spot of social concern. How to stabilize prices and make the "high-priced cabbage" incident not happen again?

　　Lei Shengyun, member of the Party Group of the Provincial Market Supervision Bureau and secretary of the Party Group of the Provincial Drug Supervision Bureau, said that the market supervision department organized law enforcement personnel to strictly supervise the prices of daily necessities such as grain, oil, meat, vegetables, milk and eggs, as well as protective equipment such as masks and disinfectant. The province’s 12315 work platform remains open 24 hours a day, actively accepting all kinds of complaints, reports and consultations. From January 23rd to February 4th, the province investigated and dealt with 432 cases of price violations, and punished 199 cases on the spot. Based on the principle of top punishment, it played a deterrent role in price gouging.

　　"At present, with the massive return of urban population, there will be a second peak of post-holiday consumer goods procurement, which is prone to price fluctuations." Lei Shengyun said that the market supervision department will continue to strengthen supervision over the prices of epidemic prevention supplies and daily necessities, and crack down on illegal acts such as price gouging, price collusion and disguised price hikes in strict accordance with the law, so as to effectively maintain market order.

　　3. Use with confidence: carry out quality control on medical equipment manufacturers one by one.

　　There is a shortage of epidemic prevention supplies such as masks. Many people are worried that the quality of these masks produced by working overtime can be guaranteed.

　　"Radish should be washed clean no matter how fast it is." Su Qichao, deputy director of the Provincial Drug Administration, said that after the announcement of the first-level emergency response to major public health emergencies in our province, the Provincial Food and Drug Administration organized a number of inspection teams to go to Zhengzhou, Pingdingshan, Xinxiang, Changyuan, hua county and other cities and counties with concentrated production enterprises and large output, and carried out quality management system inspection on the machinery manufacturers for epidemic prevention and control one by one, focusing on the key links such as raw materials, personnel, quality control in production process and factory inspection, requiring enterprises to strictly control quality.

　　The data show that the market supervision department of the whole province has dispatched more than 20,000 law enforcement personnel and inspected nearly 20,000 business premises. Up to now, 15 cases of producing fake and shoddy masks have been investigated and a number of fake and shoddy medical masks, surgical gowns and other products have been seized.

　　"In the next step, we will step up supervision and inspection of key production enterprises, and find and investigate those illegal and criminal acts that make and sell fake goods and harm the people. We will never tolerate them or be soft." Su Qichao said.

　　4. Eat with peace of mind: It is strictly forbidden for catering practitioners to take sickness or take up their posts before the quarantine period expires.

　　During the epidemic prevention and control period, how to further ensure the quality and safety of ordinary people’s "rice bags", "vegetable baskets" and "fruit plates" so that the masses can eat with peace of mind?

　　Wang Jianfang, food safety director of the Provincial Market Supervision Bureau, revealed that in order to strengthen food safety supervision, in January this year, our province conducted intensive sampling inspection, and arranged a total of 6,289 batches of provincial food supervision and sampling inspection, with an overall pass rate of 98.7%. The food safety situation in the province is generally improving.

　　After returning to work, the task of food safety supervision is even heavier. Wang Jianfang said that market supervision departments at all levels are conducting supervision and inspection on catering operators who are open for business. It is strictly forbidden for employees to take up their posts when they are sick or the isolation period is not full. It is strictly forbidden to purchase and use meat and spoiled food raw materials that have not been quarantined or of unknown origin, especially the use of wild animals or live birds for food processing, and urge online ordering and distribution to strictly implement the "seal sign" system to ensure that food is not contaminated during the distribution process.

　　Reporter’s note:Be more assured with determination.

　　"Anyone who hoards, drives up prices, disrupts the market, and makes’ epidemic money’ will be punished for losing everything." At the fourth press conference, when answering a question about how to further stabilize prices, Ma Linqing, Party Secretary and Director of the Provincial Market Supervision Bureau, made reporters at the scene nod.

　　During the epidemic, the problem of abnormal price increase was particularly concerned. For price control, the public needs to see the determination of "taking extraordinary measures in extraordinary times" while understanding the specific measures of functional departments. When the thorny questions such as "high-priced cabbage" and "high-priced mask" get a strong positive statement from the government supervision department, the public will get more "peace of mind" from this "determination".

　　This also reminds the reporter of the situation of "counterfeiting" on the spot with the law enforcement officers of the Huiji District Market Supervision Bureau in Zhengzhou City. In pharmacies where people reported selling fake "Piaoan" masks, law enforcement officers were "angry and indisputable" while enforcing the law impartially. "This is an extraordinary period. Selling fake masks is not only for making money, but also for killing people. How can you do it!" There is anxiety and tears in the eyes of grassroots law enforcement officers.

　　According to the principle of top penalty, this pharmacy was given an administrative penalty of 70 thousand yuan. It is hoped that there will be no such thing as selling fake masks or "sky-high-priced cabbage". I believe that with the strong determination of the government regulatory authorities to punish them from the top as soon as possible, the market will maintain normal operation and the public will be assured to fight the "epidemic" with all their strength, which will provide a strong guarantee. (Henan Daily reporter Sun Jing)

Text | Lin Fujiko

The discussion of a drama often focuses on the actors and the plot, and The Prosecutor of Nine is extending the topic to more dimensions.

Some netizens initiated hypothetical legal discussions on the plot in the Douban drama group, while others shared the unfinished work in reality, endless materials and long-term observation of minors in Xiaohongshu. Although this drama involves undiscovered themes that the public has never been exposed to, "Nine Prosecutors" has become the hottest fireworks-related drama in this summer because it echoes the mood of the times.

In recent years, more and more juvenile-related cases have appeared in the public eye. According to the data of "White Paper on Juvenile Prosecution 2023" issued by the Supreme People’s Procuratorate, in 2023, the number of cases involving crimes against minors in the whole country increased, and the number of juvenile suspects prosecuted for infringing minors increased by 24.9% year-on-year. Every hot search on this topic will lead to a heated discussion among the whole people, and the continuous attention of the mass market has also given birth to the first TV series "Prosecutors in Nine Departments", which cuts into the protection of minors from the perspective of prosecutors who have never inspected them.

As a scarce new theme, The Prosecutor of Nine Departments not only condensed the national attention, but also aroused strong emotional resonance in the mass market. The topic discussion extended by the plot also strengthened the public’s awareness of the importance of juvenile protection. Watching Jiang Xiaojie suppress her painful grievances and commit perjury alone, topics such as # Love for Jiang Xiaojie and # 9 Prosecutor’s Heartache and Irony rushed to Weibo for hot search, and many hot achievements, such as Cat’s Eye drama and Iqiyi drama, focused the public’s attention, made a daily supplement for strengthening the protection of minors, and formed a very high content social value.

It is an eternal proposition in the film and television industry to explore new themes, and it is also becoming a trend to find more value of content besides entertainment. The market recognition of Prosecutor of Nine Departments not only verifies the user potential of new themes, but also makes the social value of content a new focus of commercial attraction of drama series.

Since 2020, every once in a while, there have been hot searches on juvenile-related cases, and people are paying more and more attention to juvenile crimes. However, hot searches can only make people hate a single evil deed, but they cannot let the public know why there are so many juvenile-related cases.

High attention but incomplete cognition is the reason why people ask why juvenile delinquency is faced, and it is also the status quo that "The Prosecutor of Nine Departments" tries to change.

In order to tell a good story about the unknown subject, The Prosecutor of Nine Departments skillfully combines the ordinary prosecutor with the unknown work, letting the audience know what conditional non-prosecution is in a relaxed and unrelenting atmosphere, seeing how difficult it is for the prosecutor to gain the trust of the victim, satisfying the audience’s curiosity and thirst for knowledge about the judicial protection of minors, and also following the plot to see the reasons and motives of juvenile misconduct.

In particular, "Prosecutors of Nine Departments" is also professional enough in the unchecked field. The Supreme People’s Procuratorate Film and Television Center endorsed and filmed the scene in Haikou City, trying to synchronize the procuratorial work and prosecutors’ attitude towards juvenile cases in the drama with the reality, which also caused the uninspected personnel to share and express their recognition of the drama online, so that the audience could feel the weight of the reality in the drama.

It is also of practical significance to have a plot reversal. There are lovely prosecutors and underage groups that need the most attention. The scarce theme collides with the high attention of the market, making "Nine Prosecutors" penetrate the national market.

In Tik Tok, 1.45 billion episodes-related videos were played, and thousands of episodes-related notes were viewed on Little Red Book with a total of 55.11 million+.The discussion on plots and underage groups continued one after another, which opened up the spread of unchecked and underage protection topics in the market.

Taking the field that has aroused the concern of the whole people as the theme, The Prosecutor of Nine Departments not only fills the market gap of the untested theme of the drama series, but also keeps up with the social hot spots and grasps the high-quality content of the times, which also creates a scarce space for brand marketing.

In the environment of fragmented media and limited attention of a single media, it is extremely difficult for brands to continuously win widespread attention and popularity. Therefore, brands pay more and more attention to continuous communication with the market, shift marketing from betting on explosions to new themes and unique content, and tap the continuous penetration value of drama brand marketing.

Previously, My Altay by iQiyi, with its unique artistic beauty and realistic concern, once again aroused people’s yearning for "poetry and distance", attracted many brands to join the "Altay fever", and continued to communicate with the user groups who love life, inciting the commercial potential of regional color content; The "Nine Prosecutors" penetrates the market with scarce themes and high social topics, helping the brand to continue to reach the mass users who are concerned and curious about underage issues.

In other words, high-quality new content also plays the role of "information noise reduction" for the brand-by providing high-quality content carriers that can grasp contemporary users, users can keep their attention highly focused because of "freshness" and "interest", enlarge the proportion of the brand in users’ minds, and create long-term dedicated channels for the brand to communicate with the market.

If the novelty of the theme is the bait to attract users, then the empathy and deep thinking caused by the strong practical significance is the hook to keep the audience.

In the play, Jiang Xiaojie, who has been under the high pressure of her mother for a long time, Zhang Yunyun, whose parents are not around, and Zhou Qiao, who faces her violent father all day, choose to "cheat" to "revenge" the family to vent their pain, while the audience outside the play are also reviewing their family environment and parent-child relationship after seeing their behavioral motives. Some people lament that they have "survived" and some people honestly care for their children.

The experiences and emotions of the characters in the play are reflected in reality, which arouses the audience to think deeply, and is also the reason why The Prosecutor of Nine Departments can attract the national attention.

The Statistical Analysis Report of Child Sexual Abuse Cases of Girl Protection in 2023 emphasizes that the cases that come into public view are only the tip of the iceberg of the actual cases. A research report of The Lancet Psychiatry in August also shows that the peak of mental illness among young people is at the age of 15, and mental illness accounts for at least 45% of the total diseases among people aged 10 to 24. It is not difficult to see the importance of strengthening the normalization of legal education and mental health education for minors, and the most effective way of normalization is to attract the attention of the whole people, so that everyone and every family can form a common cognition.

School bullying, cyber crime, sexual assault, fraud and other diverse cases of juvenile delinquency are included in The Prosecutor of Nine Departments. However, unlike the conventional criminal investigation drama, the drama series only focuses on the detection process of cases, but reveals the multiple reasons of juvenile behavior, family influence, social pressure, psychological factors and so on from the perspective of prosecutors, calling on the public to pay attention to this field and making certain guidance and demonstration for how to protect juvenile groups.

From this point of view, The Prosecutor of Nine Departments not only reveals warmth everywhere in the story, but also has realistic value and temperature, which can arouse the value resonance of the mass market, which is another reason why The Prosecutor of Nine Departments has strong commercial value.

Whether the content temperament is consistent with the brand is one of the considerations for brand launch. The brand needs to connect and communicate with users through the content. The expression core of the content is equivalent to the expression of the brand to some extent, and the content like "The Prosecutor of Nine Departments" that incites users’ value resonance above emotional resonance is even rarer.

Therefore, this drama has also gained recognition such as Jinjiu, Pulse, 999, Dongpeng, Nestle, Harbin Beer, Haolai Toothpaste, Jingtian, etc., because these brands pay attention to long-term communication with users through high-quality content IP, and continue to convey the brand’s concern and concern to the market.

For the brand, high social value content is conducive to strengthening the brand’s users’ goodwill and branding the brand’s positive image in users’ minds, while iQiyi’s continuous output of high-quality content also strengthens the trust of brand customers, maintains long-term expression to users together with the platform, and strengthens the connection between the brand and users.

From creating marketing scarce space to helping brand key expression, The Prosecutor of Nine Departments verified the strong commercial appeal of high-value content by echoing the scarce theme of the times and inciting users’ value resonance, and explored more possibilities for realizing the value of content.

* Original article, please indicate the source when reprinting.

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Spring Festival travel rush in 2025 will begin on January 14th. Recently, the Ministry of Public Security combined with the characteristics of road traffic accidents in Spring Festival travel rush in previous years to judge the traffic safety situation in Spring Festival travel rush in 2025, and issued traffic safety tips.

Based on the characteristics of traffic trip, road freight flow and meteorological forecast, Spring Festival travel rush road traffic safety will face five outstanding risks in 2025:

Risk of accidents in self-driving travel. Relevant departments predict that the scale of cross-regional self-driving trips in Spring Festival travel rush this year is expected to reach about 7.2 billion person-times, with high probability of fatigue driving, distracted driving, speeding and overcrowding, and prominent traffic safety risks.

Travel safety risks. The Spring Festival holiday has been extended to 8 days, and the number of visiting relatives and traveling has increased significantly. Some families choose to "take a car off without stopping", which may easily lead to driving in a state of physical fatigue and pose safety risks.

Risk of passenger and cargo transportation interweaving. This year, the peak of road passenger transport in Spring Festival travel rush will show the characteristics of "coming early and taking a long time". The demand for short-distance passenger transport, tourist passenger transport, and personalized travel such as car rental, carpooling, car rental and car rental in different places will be released centrally, and the risk points will increase. There is a strong demand for freight transportation such as energy supply and people’s livelihood materials, and passenger and cargo transportation are intertwined, which increases security risks. In particular, before the Spring Festival, "rushing to work" and "rushing to transport" and after the Lantern Festival, "opening the door", "Dora running" and fatigue driving are frequent, and the risk of causing trouble is outstanding.

Traffic safety risks in rural areas. Rural areas have entered the period when the traffic volume of people and vehicles is the most concentrated in a year, and the traffic environment is more complicated. There are more trips such as going to fairs, visiting relatives and friends, and more accidents and violations such as drunk driving, driving without a license and speeding. Some returnees do not adapt to the narrow mountain roads, steep bends and steep slopes, and are prone to traffic accidents.

Traffic safety risks in bad weather. The weather situation in winter is complicated and changeable, with frequent low temperature, rain, snow and freezing weather, which has a great impact on traffic and safety in Spring Festival travel rush.

Ministry of public security tips

When traveling by car, you should know the traffic conditions, weather forecast and safety tips in advance, arrange the travel time and route reasonably, and try your best to travel at the wrong peak.

Check the condition of the car in advance before going out, concentrate on driving, don’t be distracted, don’t overspeed and don’t drive tired. Keep in mind that "don’t drive after drinking, don’t drink while driving", and don’t drunk driving.

During the internship, drivers should carefully choose long-distance self-driving travel. When driving on the expressway, you should always keep a safe distance. In case of congestion or slow-moving sections, don’t cut in at will, don’t occupy the emergency lane, and if there is a traffic accident or failure, you should "pull over and call the police when people evacuate".

Pay attention to the signs and signs when driving out of the expressway exit, drive on the right side in advance, and do not brake suddenly, stop suddenly, change lanes or reverse at the exit. When driving on urban roads, you should pay attention to observing the road conditions and maintain a safe speed. Don’t let your guard down and overspeed because of the decrease in traffic. When passing through signalless intersections or zebra crossings, you should slow down in advance to ensure safe passage. When driving on rural roads, in case of sharp bends, steep slopes, long downhill roads and roads facing water and cliffs, you should slow down and avoid overtaking in corners.

When passing through the village and town, you should pay attention to the vehicles and pedestrians on both sides of the road and make way according to the regulations. The line of sight is poor in the early morning and evening. When driving, pay attention to the pedestrians on the road and try to drive on the middle line.

In case of low temperature, rain, snow and freezing weather, try to reduce self-driving travel. If it is really necessary to travel by car, it is necessary to reduce the speed and control the distance, and do not rush to the direction or brake to prevent the vehicle from slipping out of control or rear-end collision.

When the road is covered with snow or ice, you should try to drive along the rut track of the preceding car, do not accelerate overtaking, and take measures in advance when you need to stop.

When traveling by passenger vehicles, you should choose regular operating buses. Don’t take "black cars" or overcrowded buses outside the station, and don’t take non-passenger vehicles such as light trucks, tricycles and tractors. Fasten your seat belts all the way.

(CCTV reporter Li Wei)

Special feature of 1905 film network The online drama "The Beginning" ended, and Douban scored 8.2 points.Are you satisfied with this ending? What is the ending in your mind?

　

In any case, The Beginnings has brought the audience into the "circular" world, especially after hearing Cannon, some viewers will have the same conditioned reflex as Li Shiqing (ornaments).

　

After three days of broadcasting, the broadcast volume has exceeded 100 million. So far, the broadcast volume has exceeded 1.2 billion, and the average number of hot searches for single episode updates has exceeded 20. Not only that, the series has been bought overseas for broadcasting rights, and there are even plans to shoot a film version through the Internet.

　

Undoubtedly, "The Beginning" is definitely an explosive drama series that opened in 2022.

　

The broadcast effect is good, and many viewers applaud it, even lamenting that the series is underestimated and should have a higher score, while digging deep into the details of the series one by one; However, some viewers have frankly praised this kind of circulating works, which is not as refined as the film, but now it makes the story drag on.

　

So, is the series "The Beginning" worth this score? We have invited Xiao Ke, an audience who likes the play very much, and Xiao Dou, an audience who thinks the play is overrated, to talk about the beginning.

　

"infinite flow"

"infinite flow" is an unavoidable topic in The Beginning.

　

The so-called "infinite flow" is actually that the hero and heroine keep returning to the original space and time in order to complete a certain task until the task is completed.

　

This concept setting is not new. Many viewers pointed out that movies such as this are all similar settings, and domestic movies and dramas also have corresponding attempts.

Although "The Beginning" does not completely conform to this setting in a strict sense, it cannot be denied that this high concept attracts the audience like a "hook" and makes some viewers immersed in it.

　

In Xiaoke’s view, this concept is not the focus of "Beginning". It is more like a suspense set by the creator, letting the audience find the murderer and the story behind the murderer.

　

Like movies with related settings, most of the previous films will be constantly circulating in a single space, strengthening the concept of infinite flow. "The Beginning" does not directly tell the audience that there is a bomb on the bus, but every time there is a new situation, from the so-called accident to the final confirmation that it was detonated for no reason when there was no accident, and it is more certain that the suspect is a passenger on the bus.

　

The progression of this story is to pave the way for the follow-up of the series, where Li Shiqing and Xiao Heyun (ornaments) interrogate the passengers on the bus and lead to the story behind the passengers.

　

Xiaodou thinks that this introduction has affected the narrative rhythm of the drama.

　

He agrees with the interesting spoilers of some viewers on the Internet. From the appearance of two well-known actors, Liu Dan, in the car, the murderer has been very clear. Not only that, from the very beginning, the series emphasized how the driver played by Huang Jue was appraised as advanced in the past, which was completely different from the reaction in the incident situation.

　

Of course, The Beginning didn’t deliberately hide who the murderer was from the audience. At the beginning of the fourth episode, when Li Shiqing shouted that there was a bomb in the car, the explosion developed immediately, and some framing processing was done in the lens picture, which showed that a pair of hands pulled the pressure cooker.

　

Fourthly, it integrates a turning point in the beginning, leading the so-called infinite flow to the topic of finding the murderer.

Although there are details, for the "spoiler" audience, there are fewer surprises in the following plot, and the overall rhythm becomes procrastinating. After all, the next turning point of "The Beginning" is in the eighth episode, when Liu Dan plays Tao Yinghong.

From the fourth episode to the eighth episode, and even the tenth episode behind, the protagonists are constantly circulating in the story, interrogating passengers from all walks of life, and the camera also digs their own human topics, which can be said to be a plus item, but for the main story, it seems a bit lengthy.

This view put forward by Adzuki Bean has indeed become a doubt for many viewers about the rhythm of the plot.

　

"Understanding" of Characters

In Xiaoke’s view, the case of "The Beginning" is not the focus, but the humanity behind it is the place where the play looks good.

　

Drama is different from movies, and the whole drama is single, which can involve more story content. It is precisely because "The Beginning" has a capacity of 15 episodes that it can spread more content and drive the audience to explore everyone in the car, and this kind of excavation of human nature is actually the place where the producer is best at noon sunshine.

　

After the discovery of the bomb and the murderer, The Beginning is to tell the story behind the humble people on the bus. This kind of narration is not single, but also serves the audience to explore the story behind the driver and Tao Yinghong.

　

The late development of the drama, including the quarrel between the man and the woman, actually embodies human nature. In fact, the choice of the male and female hosts in episode 8 is to "save their own lives" or "save the whole car", with the aim of highlighting this point.

　

Besides, in the 10th episode of the series, when the male and female hosts ask the passengers in the car for help, each character has a clearer personality display under the foreshadowing of the previous events, which makes their behavior more convincing.

　

But in adzuki bean’s view, this form does not seem to be the best presentation at present.

　

The narrative perspective of The Beginning, from the perspective of men and women, and then to passengers, tries to convey a concept, "understanding" to the audience in many ways.

Why did some people be indifferent when Li Shiqing cried for help at the beginning? For this reason, the creative team has a lot of details to deal with and explain. For example, the old farmer with watermelon was afraid to go to the police station at first, and it was not until his story line that the audience realized that his past experience would cast a shadow on him.

　

This understanding is also hidden in the confrontation between police officers and men and women. People in the real world naturally find it difficult to understand the concept of "cycle". The drama series relies on every telling of the story to make "understanding" itself have a soul.

　

The idea of the play is good, but the way of promoting it directly leads to the low narrative efficiency, and finally the story of each character can only be told in the middle of the drama in the way of approximate unit drama.

This narrative transition lacks sufficient impetus, which makes the tense atmosphere created at the beginning of the story turn sharply into a warm route, and the split style will also weaken the perception. If it can be shown by film narration, it will be far more compact than the narrative method of this traditional TV series.

　

This kind of rhythm is also missing in the hero and heroine as "circulators".

In the first ten episodes of the series, after more than 20 cycles, they didn’t really give enough useful information. But since the 11th episode, the whole rhythm has obviously accelerated, and this episode is also the key turning point for the third time.

　

But from here on, the story still leaves more than half of the problems unsolved.

Why do drivers and "Aunt Pot" bomb buses? Is there an answer to the story behind it? Can men and women get rid of the cycle? What kind of life will the passengers on the bus be after liberation?

　

After nearly five episodes of exploration, each character in the drama really found their value and acting position. The male and female host began to present the identity of "recycler" to the audience, and intervened in the whole incident, and began to solve these mysteries for the audience one by one.

　

Although "The Beginning" will have a lot to tell, and the current 15-episode series can also be seen to be striving for fine short plays, on the whole, there is still much room for refinement in the narrative mode and rhythm of the story.

　

In fact, both Xiao Ke and Xiao Dou think that The Beginning has many points worthy of recognition in its creative expression. Even if it still has some improvements, it does not affect that it is still a high-quality work in Chinese drama.

　

As for whether "The Beginning" is worth 8.2 points, every audience has its own score in mind.

Perhaps, it can provide proof for the later high-concept dramas, and how to better narrate and enter the audience’s heart. Then, it will be a good "start".

(Reporter Zhao Dandan) The reporter recently learned from Chery Holding Group that in September, Chery Group sold 244,534 vehicles, up 28.6% year-on-year. In the first three quarters, the cumulative sales volume of Chery Group was 1,752,793 vehicles, with a year-on-year growth rate of 39.9%, which was 93% of the annual sales volume in 2023.

Chery exported 109,048 vehicles in September, up 20.6% year-on-year; 58,941 new energy vehicles, up 183.4% year-on-year. Monthly sales exceeded 240,000 vehicles, monthly exports exceeded 100,000 vehicles, and monthly new energy exceeded 50,000 vehicles, creating three "historical highs" since Chery was founded 27 years ago.

In the first three quarters, Chery Group has continuously become the only automobile enterprise in the whole industry to achieve "double growth" in new energy and fuel vehicle tracks and "double growth" in domestic and overseas tracks, and the sales of "four tracks" have all set new records and entered the fast lane of "quantity and quality". Among them, the sales volume of new energy was 331,788 vehicles, up 186.4% year-on-year; The sales volume of fuel vehicles was 1,421,005, a year-on-year increase of 24.9%; 829,353 vehicles were exported, a year-on-year increase of 24.5%; Domestic sales reached 923,440 vehicles, up 57.2% year-on-year.

Among the four major passenger car brands, Chery brand sold 151,051 vehicles in September, and accumulated sales of 1,113,541 vehicles from January to September, up 33.1% year-on-year; Xingtu brand sold 15,717 vehicles in September, with a cumulative sales volume of 95,946 vehicles from January to September, up 18.1% year-on-year; Jietu brand sold 60,226 vehicles in September, with a cumulative sales volume of 376,672 vehicles from January to September, up 94.1% year-on-year; The first product of iCAR brand went on the market for 7 months and sold 5180 vehicles in September. Since the beginning of this year, the cumulative sales volume has reached 42,798 vehicles.

Chery adheres to the global business philosophy of "In somewhere, For somewhere", and is committed to being an overseas local "fertilizer" and a global corporate citizen. Since the beginning of this year, it has added two new "milestones" in its globalization development: Chery Group entered the Fortune Global 500 for the first time, ranking 385th; The Group has accumulated more than 14.9 million global users, of which overseas users have exceeded the 4.1 million mark, making it the first China brand with overseas sales exceeding 4 million.

Image source @ vision china

Text | The forefront of entrepreneurship, author | Li Xiaofan, editor | Feng Yu

The beauty circle has changed.

A few years ago, China brand was hard to find in the world’s high-end makeup market, and most of China’s beauty market was occupied by brands such as the United States, Japan and South Korea. However, with the emergence and growth of domestic beauty players, this phenomenon has been reversed.

From large advertisements in elevators to celebrity endorsements and bloggers bringing goods, domestic beauty seems to have been riding the dust. More importantly, beauty has become a benchmark industry in the trend of new domestic products.

However, behind the heat wave, some industrial problems have gradually been exposed. On platforms such as Xiaohongshu and bilibili, many bloggers have given a "lightning protection guide" in the evaluation of domestic beauty products; There are even bloggers who point out that some domestic brands have plagiarism and imitation in design.

At the time when domestic beauty cosmetics were in full swing, a pot of cold water was pouring down.

About five years ago, when Guo Xianger just became a beauty blogger, he found that few beauty bloggers used domestic beauty products.

Now, only a few years have passed, and she has seen that most beauty bloggers have several domestic products. In her own videos, domestic brands appear in almost every issue.

Especially with the rise of a "new domestic product" trend in China, beauty cosmetics, as a representative industry, has been in the limelight for a while.Among the rising brands, the most dazzling ones are Perfect Diary and Huaxizi.

In 2017, the perfect diary was born. It took only two years, and the sales of its parent company reached 3.5 billion yuan. In the same year that Perfect Diary was established, Hua Xizi was born. In the same two years, its annual sales of Tmall also reached nearly 2 billion yuan.

In this year’s Tmall 618 makeup brand TOP10, Hua Xizi and Perfect Diary were ranked first and third respectively.

New domestic brands are emerging one after another. For example, in March 2020, a domestic skin care brand named PMPM was launched. According to public data, the GMV of the brand was 150,000 yuan in the month when it was launched, and after six months, the GMV increased by 100 times.

The amazing rise speed of domestic beauty cosmetics can’t help but make people stunned. "It is rare to see any international beauty brand that can achieve such a volume in a few years." Diu Diu, founder of Xinran Advertising and beauty blogger, told "the forefront of entrepreneurship".

Cutting-edge beauty cosmetics became popular overnight and quickly opened the market, which became the target that many domestic brands looked forward to. However, this speed of development has also led to the market gradually becoming impetuous.

On platforms such as Little Red Book and Tik Tok, some beauty bloggers pointed out that some products were not easy to use in makeup evaluation.

"To be honest, there is no makeup to satisfy me in the domestic products now." Senior beauty blogger "Luo Wangyu" is outspoken in the video.

The performance of some make-up products is not satisfactory. In Hua Xizi’s product evaluation, Luo Wangyu once fired at Hua Xizi’s "Loose Smoke Eyeliner" and "Loose Smoke Butterfly Feather Mascara (Slim Edition)". "The eyeliner is like a primary school student’s mark, and the eyelashes are caked and not long." He said in the video.

In addition to the product quality being spit out, there is still a more serious problem in the domestic beauty industry-brands may imitate or even copy each other.

Diu Diu revealed that some domestic brands of cosmetics or skin care products will find some mature foreign brands for 1:1 re-engraving. "At most, they change their LOGO and set up their own concepts."

On bilibili, the UP owner "Open-shelf King Boy" once released a video, taking stock of "copying" domestic brands of other beauty brands.

She mentioned in the video, for example, the outer packaging of a lipstick of NOVO is similar to YSL except for the LOGO, but the color number is quite different.

Figure/"Open King Boy" video screenshot

Some domestic beauty players not only copy foreign brands, but also have serious involution between domestic brands.

"susisu (domestic make-up brand) has launched a quicksand eye shadow tray, which is beautifully packaged and priced at 148 yuan in Taobao flagship store. A few days after the launch of this product, a number of products with almost the same appearance appeared on the market. " Diu diu means.

According to the rough statistics of "the forefront of entrepreneurship", in addition to susisu, there are at least six similar eye shadows on Taobao, and one of them is a Thai brand. Among these seven products, the cheapest one only costs 11.5 yuan. In addition, there are two products, but the eye shadow tray is changed from square to round, and the design has not changed much.

Figure/Taobao screenshot

Imitation, plagiarism, involution … It seems that the domestic beauty products that are running for their lives also need a pot of cold water to cool down.

Not only is the product extremely involuted, but the strong marketing attributes of the beauty industry also make traffic the lifeline of the product.

"If you have been exposed to cosmetics for a long time, you will see many helpless phenomena. It is the grandfather who has money to promote, standing at the top of the food chain, and all those who have no money to promote are buried under the iceberg." Little Red Book beauty blogger "Ollie Oris" said in his video.

At the moment when new brands are emerging one after another, in order to get out of the circle, brand owners have to spend some time on marketing. And some domestic beauty brands are well known to the public, and they really rely on high-frequency marketing.

"The frequency of domestic beauty advertisements is very high. There are several brands that have fixed cooperation with me. When new products are launched, they will be promoted. When they are frequent, there will be two or three advertisements a month." Guo Xianger said.

In marketing tactics, domestic beauty brands also show differences from international brands.

"International brands are well known to consumers. The main purpose of their marketing is to promote brand influence, so they will cooperate with celebrities, heads and other heavyweights to promote them." Diu diu said.

Domestic beauty brands are better at using "human sea tactics". "For example, some brands will even cooperate with more than 1,000 bloggers in a single month to promote their star products." Diu Diu introduced. "Many domestic brands don’t have too many requirements on the magnitude of KOL in the early stage of promotion. One is to save costs, and the other is that their popularity is not big enough, and they may not be able to cooperate with head bloggers and stars in the growth period."

The parent company of Perfect Diary, Yixian E-commerce, once stated in the prospectus that the company has cooperated with nearly 15,000 KOL with different popularity, including Li Jiaqi and Viya, among which more than 800 have more than 1 million followers.

However, domestic beauty cosmetics are gradually approaching international brands, and one obvious performance is to find celebrity endorsements.

In October 2020, Zhou Xun officially announced that it would become the global spokesperson of the perfect diary brand; In May of this year, Dilraba officially announced that it would become the global spokesperson of colorkey Ke Laqi brand …

There are also differences between domestic brands and international brands in the evaluation criteria of marketing effect. Different from international brands, which emphasize the subtle influence of marketing on consumers, domestic brands pay more attention to the immediate conversion rate, that is, the effect of bringing goods.

The most intuitive performance is that many bloggers have added shopping links or soft implants in their videos. When choosing KOL, the brand will also measure the data of its historical goods, and cooperate with bloggers with higher selective prices.

"Users have the habit of buying international brands and may consume them at any time, but for domestic products, if consumers don’t buy them today, they may not take the initiative to buy them in the future." Diu diu said.

In addition, the pricing of domestic brands is low, and the cost of trial and error for consumers is low, which also provides the possibility for brands to assess the instant conversion rate.

Overwhelming marketing seems to be the key password for the new brand to break the circle.Naturally, they also invest a lot in marketing. "As far as I know, there are no fewer than five domestic beauty brands with a marketing budget of over 100 million this year." Diu diu said.

Too frequent marketing may attract users’ disgust. "When bloggers on all platforms are pushing the same product, consumers will inevitably have rebellious psychology."

If the marketing investment is too much, the expenses for product research and development will naturally decrease. This has also led to some domestic beauty brands being called "marketing with heart and making products with feet" by the outside world.

Beauty brands are crazy about marketing, but do they make money?

It doesn’t seem to be.

Diu Diu said that the marketing expenses of most products often account for 50%-60%, including anchor commission, pure grass type marketing, etc., plus operation and maintenance, manpower, warehousing and other costs, so that the brand hardly makes any money.

But in order to gain a foothold in the market, marketing is both helpless and inevitable for the brand.

"I sometimes feel that some brands pay too much attention to marketing, but this is something that can’t be helped. As a person in the beauty industry, I know about new products through marketing, not to mention consumers. " Guo Xianger said.

"There are some very old cosmetics brands with good research and development capabilities and product quality, but the products are not hot." Diu Diu also noticed the influence of marketing on products.

There may be two reasons behind this, one is that the brand’s marketing ideas can’t keep up, and the second may be that there is no money to do marketing.

"Some brand new products are put on the shelves, and 500 to 1,000 talents are found for promotion at one time, while some traditional domestic brands hope for’ tap water’. However, the volume and volume of’ tap water’ obviously cannot compete with the pyramid promotion of new brands. There are still some old players who know to do marketing, but their ideas and styles are not fast enough, so they have been eliminated by the market in the wave of Internet e-commerce. " Diu diu said.

This makes it difficult for domestic brands to reach consumers without marketing. Insufficient marketing can’t stimulate the splash, and too much marketing will lead to consumer disgust. This is a difficult battle to control.

Another problem in front of domestic beauty cosmetics comes from consumers’ stereotyped cognition.

In the minds of many consumers, domestic brands are equated with "cheap prices", and few consumers are willing to look at the design and product development behind the products. This also leads to the brand’s lack of motivation to increase R&D costs in the short term.

Fortunately, in the domestic beauty industry full of thorns, there are also some products with both reputation and quality.

Guo Xianger once bought an eyebrow pencil with "khaki color" and one from 9.9 yuan. "The color and durability are good, and it will not agglomerate. The eyebrows drawn are well-rooted." She said.

She once compared the eyebrow pencil of "khaki color" with the eyebrow pencil of "Bei Lingfei", an American make-up brand, which cost more than 160 yuan. "I can’t see any difference by using these two eyebrows to brush the eyebrows on the left and right sides, and I even think the’ khaki color’ looks better."

Although some products have been vomited, domestic beauty may still be worthy of consumers’ patience."Even if it is an international brand, no product is perfect. For example, a lip glaze, if it is bright, it must be sticky; If it is matte, then I will accept it to a certain extent. " Guo Xiang said.

Surprisingly, the growth space of domestic beauty cosmetics is not limited to the domestic market, and brands such as Huaxizi, Perfect Diary, Zhiyouquan and Tangduo are all seeking to go to sea.

"In 2020, we began to make efforts to go to sea. By the end of May 2021, Perfect Diary had become the top cosmetics seller in Vietnam on the Shopee platform, the top cosmetics seller in Singapore and Malaysia, and the Top 1 in loose powder sales in the Philippine market." The person in charge of the perfect diary said.

Most domestic beauty brands set their first stop at sea in Japan, South Korea and Southeast Asian countries, and these products with the imprint of China are also very popular overseas.

"The concentric lock lipstick with China elements sold out quickly on the first day of its launch, and once entered the top three of the Japanese Amazon lipstick sales list." The relevant person in charge of Hua Xizi said.

There are also Japanese netizens who marvel at the West Lake Imprint Gift Box of Hua Xizi, inheriting the craft design of oriental aesthetics, and its related Twitter content was once on the Japanese Twitter hot search. "According to feedback from many users, our Miao Impression Gift Box has also triggered reverse purchasing by Japanese users, and the price has even been fired from 900 yuan to 2,000 yuan." The person in charge added.

Figure/Hua Xizi official (Hua Xizi concentric lock lipstick)

There is no denying that domestic beauty cosmetics are indeed immature, but users should also treat their achievements in a short time dialectically. There is no perfect person, and there is no perfect brand.

In the domestic beauty industry, giants and upstarts have emerged. But if you want to further expand your territory, players need to put out more chips.