Fashion： Meaning and Significance

Fashion is a highly unstable term because it enters the market and disappears. However, some fashion designs come and go for a long time, while others come and go in a few weeks. Therefore, short-term fashion design is an example of fashion.

Fashion literally means: a strong passion for something or a strong and widely shared interest in something, but for a short time. For example, suppose you are obsessed with learning piano, so you buy an expensive piano, attend a famous music school and pay a non-refundable fee for one year. But in the next few weeks, all your enthusiasm for learning piano disappeared, and you left everything. This means that your interest in learning piano has faded.

Fashion is the latest and most popular style in clothes, dresses and behaviors, but the time is short. For example, some fashion designs or behaviors inspired by movies, or celebrities who wear them in fashion shows or parties or in any leisure way, have become popular within a few days. Everyone wants to have this design, but in the next few weeks, people forget it and turn to new fashions. Similarly, the beginning of fashion is very exciting and inspiring, but its journey is very short.

The success or failure of any fashion design or trend depends on many factors, including who designed it, what brand it is, who is/is promoting it, how it is advertised, how society reacts to this fashion trend, the price range of clothes, and so on. However, among them, social acceptance is the most important, which is guided by different motivations that emphasize people’s values and behaviors.

In today’s technologically advanced world, fashion is only a matter of a few hours. This is the world of social media platforms, and someone or something can become popular at the fingertips in a few hours. But how durable is this popularity? It depends on the fashion design and the quality and attractiveness of the fabric.

The consumption culture in today’s world is driven by their desire to own it, which eventually shortens the gap between the rich and the economically turbulent class. So, if they like it, they want to have new fashionable dresses. There are many such examples in today’s world. If you look around, you can easily find people who spend two or three months of their wages on luxury goods that are actually not needed at all.

What is the reason why you suddenly like fashion design and then suddenly don’t like the same design?

In this digital world, touching things with fingers has become popular, and it is really easy to trend fashion design by using different social media platforms. Therefore, if a particular fashion design is endorsed by a big brand, or/and advertised by top movie stars with millions of fans, in this case, under the influence of favorite stars, consumers will not pay too much attention to product quality and price. They just buy it. But within a few days, when people began to use it, they realized the quality, price or comfort of the design. Last but not least, the social response to a particular design. Moreover, if such a reaction is negative, its demand will suddenly drop.

In addition, the pure fact is that no fashion design enters the market forever. In fact, every fashion design has life; Some have a long life span, while others have a short life span. Fashion is a part of a short-term trend, which begins to be popular quickly and then fades out of the market in a short time.