Special feature of 1905 film network In 2023, he won the Magnolia Award for Best Supporting Actor for his role in Central Zhou Zhigang. The "old father" holding the trophy on the stage was filled with emotion, and several "Zhou family members" witnessed this glorious and warm moment together at the scene — — This makes the audience seem to be instantly pulled back to the northeast of the last century, which is not spacious, but always steaming and full of home flavor.

When the battle for the best supporting actor in the "Magnolia" was fierce, Ding Yongdai admitted that he didn’t want to win the prize. However, the netizens in the comment area unanimously gave a "deserved" evaluation, and some even left a message saying: You should have taken it long ago!

Recently, Ding Yongdai has become a new "national father" in the minds of many audiences because of his roles in The World, Coming from South to North and other works.

Before these "explosive dramas", he was also an "emperor expert" in nirvana in fire and Changfengdu, and the wicked Bai Baoshan who left a "psychological shadow" on many people.

In an exclusive interview with Film Network in 1905, faced with honors and praises, Ding Yongdai modestly attributed these to the help and good luck of people around him, but he laughed and said that he was "dissatisfied". In the face of every role and opportunity, Ding Yongdai still holds the momentum and sense of crisis of stepping out of the comfort zone.

Compared with being a "anchor needle" in a play, he feels that he should be a "pin" in more works in the future, not missing every good role and worthy of the recognition of the audience.

Actor Ding Yongdai accepted an exclusive interview with 1905 Film Network.

one　

The new "national father"

In "Going South and Going North", the character Ma Kui became a "difficult-to-understand" who earned everyone’s tears by sacrificing the ending. "As an audience, I also think this is a bit’ tough’." Ding Yongdai said, "But isn’t this the profession of police? In peacetime, they are the people closest to danger. I think this is what the teacher wants to express. "

Ding Yongdai is very grateful to the director and screenwriter for giving him a chance to experience and shape a police role that is close to reality and different from the past. Although Ma Kui also has many shortcomings — — Complaining, impatient and abusive, he is undoubtedly a railway policeman who is full of responsibility, devoted to his work and full of love.

It’s not just Marquis. Ding Yongdai has also become a new "national father" in the hearts of many audiences, especially young audiences, including his recent interpretation in such big-bang works as "In the World".

This title makes him nervous, but Ding Yongdai is very happy, and more and more young people are willing to learn about our parents through chronological dramas. As an actor, we need to show our predecessors better through performances, which is also a kind of inheritance.

"After I played these fathers, many young people left messages,’ You are too much like my father’ and’ I think of my father when I look at your play now’." Every time I read these, Ding Yongdai always felt quite touched. "I can feel that children nowadays may be a little lonely. Now people may have less living atmosphere like in the past, but they may be a little envious, which is part of the reason why chronological dramas are now accepted and even welcomed.

For Ding Yongdai, it is not difficult to find the traces of these fathers’ lives and condense them into their own performances. "I have experienced that era, so I fully understand that generation of fathers." He recalled getting along with his father when he was a child. "When I was young, my father was an engineer and he was not with me all the year round. But when I was a child, I was different from these children in the play. I was very happy at that time. I was very free when he was not at home. When my father came back, he was very stiff. "

But when he became a father himself, Ding Yongdai began to understand the silent and indebted love in "In the World" and "Going South and North". "I think they are still far away from me and much greater than me." He said with a smile, "Zhou Zhigang and Ma Kui’s generation are a great love, but our present situation is sometimes smaller."

2

Actor’s road

Ding Yongdai has long been used to performing on the stage. When I was a child, my mother, who was a teacher, would take him to movies and plays whenever she had time. On weekends, the curtain will be raised at home, and he and his sister will prepare programs and performances for uncles and aunts who come to visit according to their mother’s arrangement and requirements in advance. "That’s how I played it." Ding Yongdai said with a smile that his mother’s interest in art has deeply influenced him.

Later, Ding Yongdai occasionally got some opportunities to get in touch with performances at school. In the second year of junior high school, he was selected by Inner Mongolia Opera Troupe to play a minority boy. When the school propaganda team rehearses the dance, Ding Yongdai is always asked by the teacher to attend.

At that time, Ding Yongdai had not really realized what acting meant to him. He first became a worker, but the seed he had planted in his childhood always reminded him repeatedly in the most difficult time — — "At that time, you often associate your destiny with someone in movies and plays. It has inspired you countless times, and you will often have such and such assumptions. This has also become the driving force for me to choose this career later. "

Going around, the first batch of art colleges resumed enrollment. The teacher of Inner Mongolia Opera Troupe, who had invited Ding Yongdai to perform, found him again and encouraged him to take the exam. Although my father hoped that he could follow in his father’s footsteps and complete the career planning of science and engineering, with the full support of his mother, Ding Yongdai returned to his yearning artistic career.

Later, with the blessing of Bole’s teacher and Good Luck, Ding Yongdai had more opportunities to perform and gradually became the protagonist on the stage.

Ding Yongdai in Winter Solstice

three

Actors have no "comfort zone"

Several roles have been recognized in succession, and historical and chronological dramas seem to have entered Ding Yongdai’s performance "comfort zone", but he never dared to make himself feel comfortable. Life experience and accumulation enable him to control these roles and find the most accurate expression as much as possible. As an actor, Ding Yongdai hopes to perform different characteristics for each character.

"This is what professional actors should do. Of course, I can also’ lie flat’, how comfortable it is, but it is the same, which is irresponsible to the audience. "

At the age of 62, Ding Yongdai received the most challenging "task" in his career, playing Marshal Peng Dehuai in the film. Faced with such a great figure, he and the creative team hope to present a civilian, life-like and flesh-and-blood image.

To this end, Ding Yongdai not only thickened his teeth and lips in appearance, but also returned to a more ontological and life-oriented perspective to find and feel the characters — — For example, in order to restore the most natural walking form, Ding Yongdai walked around the community every night for a while. "Many people later asked me, Teacher Ding, what are you doing at night?" .

Before shooting, he still thought repeatedly, if I were an audience, would I like the actors to act like this? Is it acceptable? "We advocate heroes, and the general audience needs to admire themselves. I can feel it. The responsibility is great, and there is no reason not to do it well. "

In a previous recording, the host asked the audience if they knew the actor Ding Yongdai, and more people were familiar with the role than himself. Even recently, in the discussion of dramas such as "In the World" and "Going North and South", there are still many people who are obsessed with the classic image he created in the past.

Ding Yongdai said with a smile, as an audience, I will "n brush" the dramas I have participated in. The sparks from the impromptu collision with the opponent actors are still impressive. For example, filming "nirvana in fire", driven by the performance, Emperor Liang’s emotions are out of control. There is "In the World", the last moment of Zhou Zhigang’s life and the tender moments of his children.

But what he watched the most was "The End of the Road 1997" ("China Criminal Investigation No.1 Case"). Ding Yongdai, whose original appearance didn’t conform to the prototype, won the role by virtue of her ruthless temperament. After playing this "felon" for a long time, as soon as he went to the street, someone would chase him and call him "Bai Baoshan". It is this role that has influenced his performance style and made Ding Yongdai truly feel the meaning and happiness as an actor.

four

Recognition and sense of crisis

In 2023, Ding Yongdai won the "Magnolia Award" for Best Supporting Actor with his performance in "In the World" that touched countless audiences. Although in the face of honor and praise, he is always used to modestly attributing "winning" to the help and luck of people around him, in the eyes of many audiences, Ding Yongdai’s trophy is not only deserved, but also made them look forward to it for a long time.

Ding Yongdai said frankly that when he was young, he would have a stronger desire for fame and fortune. "I want an award and a play, and I always hope to be different overnight." But as we get older, these things gradually become less important. As an actor, happiness begins to come from the role, whether you are remembered or not.

"Still has something to do with the work. At that time, my own skills and so on have not yet arrived. Actors, some people may become famous overnight, and some people have been unknown all their lives. Let nature take its course, and when it comes, everyone may remember you. "

Nowadays, with more and more explosive works and roles, Ding Yongdai has obviously become a quality actor recognized by the audience. The wonderful performance dedicated in recent works has made many people praise him as the "anchor of the sea" in the crew.

But he still has a lot of "dissatisfaction" with himself. In Ding Yongdai’s view, he is a "stupid actor". Compared with the enviable aura of some actors, his thoughts and feelings about performance always need to be shown by slowly pondering the characters.

At the same time, Ding Yongdai always has a sense of crisis. At present, the source of this sense of crisis is "cruel time". "I used to play young people every day. In 1996, I played" Tuodao ",and I started playing at the age of 15; In 1998, when I filmed "The Ballad of War", my role was only 18 years old. Today, I can only play grandpa and dad. "

This time, Ma Kui has a lot of action scenes that need to be done by the actors themselves. "If you can’t reach it, you can’t play this character." Ding Yongdai hopes that he can always keep the performance required and never miss every opportunity and role.

Compared with "fixing the sea needle", he felt that it was enough to be a "pin": "Hold down the work and let the young people draw the latest and most beautiful pictures on it."

　　"Is Xiaomi an Internet company?"

　　Although Lei Jun preached his own answer as early as the beginning of his business, Xiaomi has never escaped the self-torture caused by the above topics for the next eight years.

　　"Xiaomi is an Internet company that must focus on mobile phones, intelligent hardware and IoT platforms." In Xiaomi’s IPO prospectus, as many as three attributes were attached before the definition of "Internet company". The latter two are the new business opportunities that Xiaomi has developed for himself after experiencing the "U-shaped" trough in 2015.

　　Lei Jun once felt that this new version of "Millet Genesis" should push its valuation to 100 billion dollars. But at least when it went public in July this year, the capital market only recognized 45 billion dollars-less than half of it. At the end of October, the company’s market value once fell to about 32.5 billion dollars.

　　Xiaomi urgently needs to prove to investors that he has enough imagination and considerable profit margin in commercial liquidity.

　　On November 19, 133 days after the completion of the listing on the Hong Kong Stock Exchange on July 9, Xiaomi Group announced its financial report for the third quarter of 2018. Although its mobile phone revenue still accounts for 68%, it has continued to decline compared with 70.30% in 2017-in 2015, this figure was still 80.4%.

　　While the proportion of mobile phone revenue is shrinking, the revenue structure is growing from "Internet service" and "Internet of Things (IoT) and consumer products". Their contributions to Xiaomi’s total revenue have reached 9.2% and 22.1% respectively.

　　In the past few years, due to the excessive number of MIUI systems and the premature implementation of the important mission of "realizing Internet services", the engineers of MIUI team had to directly face the performance tasks split to each of them, and the contradiction between user experience and realization once became very sharp.

　　Fortunately, the hardware with non-"Mijia" label produced by more than 200 eco-chain companies invested by Xiaomi, especially sold through Xiaomi’s retail channels, is actively helping Xiaomi to unload some of the liquidity pressure on MIUI at least in the short and medium term-they don’t need to strictly abide by the rule of "the comprehensive net profit rate of hardware should not exceed 5%" set by Lei Jun, but are only required to be significantly lower than the profit rate of similar products in the same industry, as long as the price is competitive, the product concept and.

　　There is a consensus in the industry that the smart phone market has entered the stock market, and the smart hardware launched by Xiaomi Eco-chain Company can not only contribute considerable hardware revenue, but also continuously provide the "Internet users" that Xiaomi craves, and they can even leap over the Android system to which MIUI belongs, winning a large number of iOS users for Xiaomi. The heavy responsibility of continuously expanding the sales of "IoT and consumer products" was handed over to Xiaomi’s so-called new retail strategy.

　　However, in the face of increasingly complex business structure, this young company continues to increase its management challenges. The distance between the Internet ideal preached by Lei Jun and the realization reality faced by Xiaomi seems to be constantly being lengthened.

　　# MIUI: realize, realize, realize #

　　Just two weeks after Xiaomi announced the most important structural adjustment in the company’s history, "rice noodle" Zhang Yong left Xiaomi. To be precise, he made this decision after "powdering".

　　He joined Xiaomi in early 2016, which was the darkest moment in the company’s eight-year history. But Zhang Yong had a very optimistic judgment at that time: it was an opportunity for an excellent company to "bargain-hunting".

　　During that time, Xiaomi was at the end of a high-level personnel struggle. As the end of this struggle, in late May 2016, Lei Jun issued an internal letter about the appointment and dismissal of personnel, saying that "Zhou Guangping, co-founder and vice president of Xiaomi Technology, will be the chief scientist of Xiaomi". Zhou Guangping’s new position is described as "being responsible for the research in the frontier field of mobile phone technology", which is quite modest. In the past, the two business lines of Xiaomi mobile phone research and development and supply chain, which he led for many years, were changed to Lei Jun himself.

　　Zhou Guangping’s downfall stems from the "Xiaomi 5 Incident" which began to ferment in the spring of 2015. Xiaomi 5 is the 5th generation mobile phone of Xiaomi. It was originally planned to be launched in June 2015, but it was not until February of the following year that the mobile phone was shipped from the factory. The reason is that Guo Jun, vice president of Xiaomi’s mobile phone supply chain, who reported to Zhou Guangping, almost offended Xiaomi’s suppliers. In the whole half year, there were 10 mobile phones on Xiaomi Mall, but only one or two were available. This is the starting point for Xiaomi to fall into a series of bad luck in the absolute core business of mobile phones.

　　"Many people didn’t believe that (the company) would turn over from (Xiaomi) 5." Zhang Yong told China Business News. But what he didn’t expect was that Xiaomi’s turn-over journey, which took more than two years, eventually became his own "powder removal" journey.

　　Being in Xiaomi Company, Zhang Yongcai gradually realized that the "ideal" and "model innovation" that Lei Jun preached every day had experienced layer-by-layer transmission, and the realistic pressure that he, a grass-roots product manager in MIUI department, had to face every day could have turned into an irreconcilable contradiction.

　　The two system versions—MIUI 7 and MIUI 8 released in August 2015 and June 2016—are both called "ADUI", which means that it is an advertising system, not a user interaction system.

　　These two systems will not only force advertisements to be pushed without customization by users, but also recommend other related or unrelated new applications in the form of buoys when users open some applications. The effect is just like the kind of advertisement floating window on many Internet pages. If you want to close it, you may not even find the entrance. Some users feel that their mobile phones have become like "warm babies", and it is suspected that there is something wrong with the battery. In fact, the system loads too much content.

　　Outside, people began to label Xiaomi as a "giant baby company", which means to grow hands and feet first, then brains, and to form values because of its rapid growth. Didi Chuxing and today’s headlines were later considered as this type of company.

　　This word may not be appropriate for Lei Jun.. He is nearly 50 years old and has successively listed four companies. Those companies can be called excellent, not excellent. He has said on many occasions that Xiaomi was the last company he founded in his lifetime. Even if it is not out of the social ideal of creating a national brand and promoting a new round of industrial revolution, he badly needs a company worth 100 billion dollars to prove himself.

　　The problem Lei Jun faces is not that the company has no values, but that his expectations are so high that he will unconsciously create luck and rationalize some radical practices when he can’t reach them. "He once said at the press conference that we sell mobile phones at such a low price, and users are definitely willing to let us make some money on the system. If one day we are going out of business, there will be rice noodles to donate to us." Zhang Yong said.

　　MIUI’s advertising space has been increasing under Lei Jun’s indifference. A person from Xiaomi’s public relations department told CBN Weekly that the company has never formulated a specific KPI for the MIUI department, let alone linked the liquidity to the salary of the employees in the department. However, Zhang Yong said that those numbers will be written into OKR(Objectives and Key Results) and become a kind of implicit encouragement. "The so-called OKR can actually be understood as KPI, and sometimes the bosses will blurt out’ KPI’ when they are in a hurry …"

　　"The mission of engineers is no longer just to make a pure product, let alone have any energy to support them to polish a successful application that jumps out of Xiaomi system in terms of user value and is enough to serve the users of the whole network." Zhang Yong’s enthusiasm for the company is fading. Including himself, a word that MIUI engineers often talk about later is called "big market data"-always remember the real characteristics of Xiaomi mobile phone users and the corresponding user needs-and finally the products that they keep iterating in their hands are becoming more and more "headline-oriented" in content selection, in exchange for higher user stickiness and greater traffic. The final value of these efforts is to convert them into more advertising revenue.

　　Xiaomi asked Nielsen, a data research company, to complete a customized user experience report. When the report was placed on Lei Jun’s desk, he realized the seriousness of the problem.

　　Lei Jun spent a lot of money to restore the confidence of users. He asked the next MIUI9 to solve the core task, which is to let users re-realize that Xiaomi mobile phone is "as fast as lightning". To this end, "(advertising) can be cut first, and the manual switch is set for the advertising space that cannot be cut."

　　At the Xiaomi Note 2 mobile phone conference in October 2016, taking advantage of most Xiaomi employees, Lei Jun suddenly released Xiaomi’s first full-screen concept mobile phone, Xiaomi MIX, at the end of the conference.

　　Xiaomi has spent two years on the research and development of this mobile phone. It uses a ceramic body to prepare for wireless charging and the arrival of the 5G era. More importantly, Xiaomi became the first mobile phone company in the world to make a 17: 9 screen at that time. In Lei Jun’s words, the advent of MIX was the result of Xiaomi’s "development at no cost", and when the first batch of MIX mobile phones were mass-produced, the yield was less than 10%, which meant that the cost of each mobile phone was equivalent to 10 mobile phones.

　　Zhang Yong experienced this scene, and that moment really made him feel a little bit when he became a "rice noodle". "It’s the kind of feeling that really makes you forever young and always in tears. At that time, after reading the introduction of Note 2 in the audience, I took a meal first, and then the PPT flashed, my God. " Zhang Yong knows that after Zhou Guangping was persuaded to retreat, Lei Jun personally took the Xiaomi mobile phone team all the way to support it, just for the arrival of this moment-"In order to let all rice noodles see the Xiaomi who once met the Buddha and killed the Buddha and only pursued technology." "

　　The release of MIX is an important encouragement to the morale of Xiaomi team.

　　In June 2017, when the refreshing mobile phone system MIUI9 was released, Zhang Yong’s confidence in the company was once again enhanced. However, that fundamental contradiction has not been solved. "In this version of MIUI10, the advertising space that came back has all come back." The Internet service represented by MIUI department is still Xiaomi’s greatest hope to achieve overall profit-although the revenue ratio is not high, its gross profit margin can currently exceed 60%, while the gross profit margin of smartphones is only about 6% to 8%, and the gross profit margin of IoT and consumer products is also not high, at around 10%.

　　This temptation is implied in the business model of "small profits but quick turnover" put forward by Lei Jun in 2010: first enlarge the scale of hardware users, and then get more profits from the Internet service level.

　　Facts have proved that this model is a bit idealistic.

　　# Xiaomi New Retail: Sales Volume, Sales Volume, Sales Volume #

　　Since Xiaomi decided to open an offline store, its first step was to transform and upgrade Xiaomi Home, which only undertook after-sales service before.

　　Lei Jun has publicly stated that it is actually "too late to start" to really transform Xiaomi House in 2016. At the end of 2016, there were only 51 "Xiaomi Home" stores that were given retail functions again. Then in just two years, the number of stores expanded to 499-almost twice that of MUJI, which started to open stores in China in 2008.

　　In order to further complete the sinking to the lower-end market, in addition to the store model of Xiaomi House, Xiaomi successively launched two forms of stores: "Xiaomi Authorized Experience Store" and "Xiaomi Store" in 2016. The relationship between these three stores is that the closer to the county and township, the greater the difference between the appearance of the latter two stores and the flagship store of Xiaomi House.

　　In the latest quarterly report, Xiaomi took the initiative to mention a "great leap forward" in its new retail business-it opened 740 "authorized experience stores" in 90 days, increasing the total number of offline stores in this format to 1,100, covering 563 counties across the country, and this number should be at least doubled in the future.

　　More subtly, the term "Xiaomi Store" gradually disappeared in Xiaomi’s public relations communication. Its iterative name is "Xiaomi franchise store" or "direct supply point". The number of such stores has now exceeded 37,000, and their task is to further sink Xiaomi’s channel network to tens of thousands of towns and villages across the country.

　　On October 1, 2018, in Wuhan, Hubei Province, the flagship store of Xiaomi Home, located in Chuhehan Street, the most famous local commercial street, opened. This flagship store, which has three floors and is by far the largest in China, sells all kinds of goods, such as mobile phones, computers, rice cookers, electric toothbrushes and even towels, and the minimum inventory units (SKUs) except mobile phones add up to more than 700. Besides, this is just a mobile phone shop, which is completely inappropriate. It looks like IKEA-there are even model rooms in the store.

　　Lei Jun’s ideal model for offline stores is MUJI: the product category structure is diversified, the product design and display methods are extremely simple, the location tends to be shopping centers, and the sales model, he also hopes to "cut off the middlemen" and run the store himself like MUJI.

　　These practices are different from the traditional offline distribution model of mobile phones. Take OPPO and vivo, which mainly gain market share offline, as an example. Both companies pursue a three-level agency model from "national generation" to "provincial generation" and then to "county generation". "Sometimes there will be more levels." A retired employee of vivo told China Business News that those agents usually open their stores in the streets where mobile phone brands gather, and the goods in the stores are basically mobile phones.

　　Diversified commodity structure and location strategy make Xiaomi House look more attractive than offline stores of OPPO or vivo, but its market coverage is limited. Xiaomi originally hoped to sink into more third-and fourth-tier markets with weak online shopping habits through this model. However, according to its third-quarter financial report just released, Xiaomi’s 499 Xiaomi homes in mainland China are mainly distributed in first-and second-tier cities. According to the news provided by Xiaomi’s public relations department to CBN Weekly, Xiaomi will not increase the number of such stores in the future.

　　This makes the actual number of Xiaomi homes only half of Lei Jun’s original goal. In February 2017, at the Yabuli Forum, Lei Jun proposed to open 1,000 millet homes within three years. At present, a large part of Xiaomi House which has been opened is actually invested by franchisees. Xiaomi official never disclosed the ratio of this model to the fully self-operated Xiaomi House, but Sun Yanbiao, president of the First Mobile Phone Research Institute, told CBN Weekly that Xiaomi only kept a few model stores in some cities for self-operation, while others were funded by franchisees, and Xiaomi sent teams to operate. According to the data he provided, each franchisee has to spend at least 1 million yuan to join a store.

　　When the "Xiaomi Xiaodian" project was first established in 2016, Xiaomi expected to join this cause with its hundreds of millions of rice noodles. Xiaomi store has set a very low threshold for franchisees, and even a college student without any savings or stores can open a Xiaomi store. But the people who really joined this business later were not the "ideal candidates" for Xiaomi, or rice noodles.

　　Xinzhou District, 40km away from downtown Wuhan, is a county town with a resident population of only about 200,000. Xie Wendong, who lives there, was the first franchisee to come into contact with Xiaomi Store. Before, he had a shop of about 80 square meters in the local pedestrian street, mainly selling LeTV. Considering that the introduction of millet products might bring new passengers to the store, he registered and applied for a Xiaomi shop to try.

　　The process of opening a store is relatively smooth. Xie Wendong said, "Just scan a QR code and there are dozens of questions to see if you agree with the brand concept. If you get 80 points or more, you will pass, which is particularly simple." After that, he received an account, which was used to log in to Xiaomi Store’s website to purchase goods in the background.

　　Xie Wendong selected more than 80 products at first, but so far all he sells in his shop are Xiao Ai speakers, several Xiaomi TVs, and more than 20 products that don’t take up much space, such as towels, rainbow batteries and signature pens. These products can bring him passengers, but "from the point of view of our businessmen’s pursuit of maximizing profits, it’s really unprofitable." Xie Wendong said that he compared the LeTV products he had operated with OPPO and vivo, which have 30% gross profit space across the street.

　　Unlike other mobile phone brands, which get goods directly according to the price of secondary or tertiary channels, Xiaomi’s next store adopts a rebate mode-Xie Wendong first gets the goods in full according to the price in the background, and the price is the retail guide price marked online at that time, and only after the goods are sold can he get the "income" next month. He showed reporters the background operating system of Xiaomi Store. Clicking on a mobile phone with a retail price of 999 yuan at will pop up and tell the merchant that the profit is 180 yuan, and the profit from selling a rice cooker at a price of 999 yuan is 149 yuan. It seems that this "rebate" is not low, but Xie Wendong still shouts that he will not make money-the problem is that Xiaomi has no "guaranteed price" strategy for small stores.

　　"I sell 999 yuan for a mobile phone, but at the same time JD.COM may only sell 699 yuan for activities. I can only take the initiative to reduce the price myself. So even if Xiaomi returns to 180 yuan, in the end, we actually don’t make money at all. " Xie Wendong said. At the same time, the franchisee of Xiaomi Store is not optimistic about the penetration of Xiaomi in low-tier cities-in Xinzhou, a county town with a per capita monthly income of 2,000 yuan, it is still unrealistic for a family to accept new things like IoT. Some of his customers will buy 299 yuan small love speakers because they are fresh and fun, but after a month or two, they will become idle products at home.

　　Xiaomi’s idea of selling mobile phones by rice flour is good. After all, only people who understand Xiaomi and believe in Xiaomi’s brand concept can better complete the sales of goods through word-of-mouth marketing, but Xie Wendong is not such rice flour. Sometimes, for business reasons, he will "operate" more. For example, when JD.COM reduces the price, he will get the goods from JD.COM, or open a shop on Taobao, and sell the inventory in the shop to customers far away in Jiangsu and Zhejiang. Some real estate developers there like to get the goods from him best, and they can either invoice or negotiate the price. Later, Xiaomi official also deliberately played down the active spread of Xiaomi store.

　　Qin Fuyong is also a Xiaomi franchisee in Wuhan. Unlike Xie Wendong, he has bid farewell to the primary store model of Xiaomi Store and has a Xiaomi authorized experience store.

　　Qin Fuyong is optimistic about Xiaomi. "Although the profit margin is small, the volume is large and the efficiency can be high." He told China Business News that the practice of OPPO and vivo would become less and less attractive to him.

　　Qin Fuyong actually "promoted" from Xiaomi store to authorized store. His performance during the Xiaomi store was not bad, which attracted the attention of the store management team under Xiaomi. In August this year, Xiaomi Company sent a provincial manager to visit his store several times, and took the initiative to upgrade Qin Fuyong’s direct supply point to Xiaomi authorized store. The authorized store model enjoys the "guaranteed price" policy-when the online price is lower than the delivery price, Qin Fuyong can sell at the online price, and the company will subsidize the difference together.

　　However, if you want to become an authorized store, you need to act as an agent for franchisees to purchase goods worth 400,000 yuan at one time. Moreover, although Qin Fuyong thinks that Xiaomi’s "new retail" is more promising, he feels at a loss in the specific store operation. "I don’t know how to do it. I didn’t think about it. Maybe Xiaomi didn’t think too well." What he doesn’t understand includes the whole set of business methods from commodity structure, in-store display, dynamic line design and marketing. How to do every link in the end is almost explored by Qin Fuyong himself. During the whole process of opening a store, Xiaomi’s store operators only provided a set of standardized solutions for store decoration for his reference.

　　If the business is good enough, Qin Fuyong intends to open more stores, but he is not very happy that the authorized store he has painstakingly managed has to assume the role of so-called "offline experience"-those customers who come to the store only look at it and don’t buy it, which is actually zero contribution to his business.

　　The "selling goods" at the level of authorized stores make the price of millet products in many areas chaotic, and the different store images also make it difficult for consumers to form brand awareness. However, these problems are not in Xiaomi’s task management list at present. Xiaomi’s goal at this stage is to open more shops run by agents. "At least there is no upper limit at present." After Xiaomi announced the third quarterly report, the above-mentioned Xiaomi public relations department told China Business News.

　　# "Eco-chain" company: users, users, users #

　　More than 200 Xiaomi "eco-chain" companies provide SKUs for Xiaomi’s offline stores.

　　Hans tung, managing partner of GGV ggv capital, first heard Lei Jun put forward the word "ecological chain" in September 2013. At that time, he attended the Global Mobile Internet Conference (GMIC) in Silicon Valley. Lei Jun and several people from Shun Wei Capital found him and told a story about Xiaomi’s upgrade.

　　"At that time, he mentioned that he wanted to be a Xiaomi ecological chain. We all thought this idea was very good, because Xiaomi already had a brand effect. Everyone was used to buying things in its App or Xiaomi Mall. If more products can be added, we think this model is worth exploring." Hans tung told China Business News.

　　According to Lei Jun’s idea, Xiaomi can create an ecological circle with the smart phone as the core, and a smart home circle and lifestyle consumables circle can also be constructed around the mobile phone. All the intelligent hardware in these products can be controlled by MIUI, which can not only expand the number of users on the Xiaomi market, but also play a role in draining the frequency of physical store-to-store-compared with towels or batteries, people may only change their mobile phones once a year or two.

　　Among all commodities, Xiaomi only designs and produces a few items such as mobile phones, televisions, routers and smart speakers to stay focused. Other intelligent hardware products such as mobile power supply, desk lamp, rice cooker and water purifier, or lifestyle products such as towels, batteries and electric toothbrushes are all handed over to the eco-chain company for operation. Xiaomi will "empower" these companies with its product concept, design capability, supply chain resources, sales channels and successful experience.

　　Most of the "eco-chain" companies attracted by Xiaomi and his investment team are startups. They take "a certain rice" as their brand name, and some of them don’t even have a formed company form when they receive investment. For example, Zimi, which produces mobile power supply, is the result of "proposition composition". Its founder, Zhang Feng, was originally the general manager of NVIDIA. After talking with Lei Jun and Liu Deshen, Zhang Feng accepted the proposal that the two founders of Xiaomi wanted him to set up a company to develop mobile power supply.

　　This model has great advantages at the beginning. Under the guidance of Xiaomi, some eco-chain companies quickly produced the first "explosive products".

　　On April 8, 2015, Huami bracelet, one of the most famous products in Xiaomi ecological chain, achieved a single-day sales of 208,000 pieces.

　　The first product released by TS Glasses with the help of Xiaomi platform is its nylon polarized sunglasses which participated in "Xiaomi Crowdfunding" in February 2017 and achieved 1130% completion. Two months later, it officially joined the Xiaomi ecological chain. "When Xiaomi has a meeting with us, he often reminds us to do the basic idea first, that is, you should do the’ single item explosion’ first, and don’t consider too many other things at first." Yan Jin, general manager of TS glasses, told CBN Weekly that Xiaomi’s biggest advice to eco-chain companies is that the first product must "break through", that is, it will quickly occupy the market through low prices, leaving competitors’ products with little room for survival.

　　According to Xiaomi’s product positioning suggestion, the first product of TS glasses is made into sunglasses without offline optometry, and the price is set at 199 yuan, because according to Xiaomi’s online business experience, "once the customer’s unit price exceeds 200 yuan, the sales volume will drop by 70%". In the procurement process, Xiaomi added TS glasses to the joint procurement list that needs to purchase silicone just like mobile phones and bracelets, which made this sunglasses match the suppliers of high-end competing products in the market from the beginning, and the cost was lower than the other party. Because of the sales platform provided by Xiaomi, the first production order, TS glasses opened the quantity to the order of 100,000 pairs.

　　Shenzhen Yunmi’s first water purifier is also such a process. It learns from Xiaomi to re-examine all links in the supply chain, cut off those parts that can be "cost down" and improve those designs with poor experience. In the end, it changed the assembled waterway in the traditional water purifier into an integrated waterway, which not only solved the problem of easy water leakage of the assembled waterway, but also reduced the injection cost through the large-scale procurement of Xiaomi platform. In the water purifier market with an average price of about 5,000 yuan, Yunmi manufactured a product with a price of 1,999 yuan for Xiaomi platform.

　　These companies and products began to prepare in 2013. When Xiaomi House opened its offline store in 2016, goods were available for sale immediately. After that, it is difficult to empty the shelves of the store under the rice noodle.

　　But not all products are as easy to re-examine the cost and design as mobile phones. "Some products have natural inventory turnover problems, such as clothing, as well as seasonal and fashion trends. No matter how efficient I am, it is impossible to guarantee that it is like a fan (long-term sales), then its cost-effective gross profit margin must be greater than that of a fan." A founder of an eco-chain enterprise who did not want to disclose his identity told China Business News.

　　Even the little ants who produce cameras can’t do this. "We said that you should quickly penetrate the market with lower price and faster reaction speed, but the other party did not follow our logic, and its pricing was very expensive. In this case, it is equivalent to not breaking through. It should have sold two or three billion yuan a year, but now it is still hovering over hundreds of millions. " Liu De, co-founder of Xiaomi, who was in charge of the eco-chain business, said in an interview with China Business News in November 2016.

　　According to the investment agreement, Xiaomi will customize some products in these companies by means of project establishment, and the relevant person in charge of Xiaomi’s eco-chain products will participate in the project establishment. If they are products of eco-chain companies’ own brands, they will have more autonomy. That is to say, if you choose to sell in Xiaomi channel and make "Mijia" branded products, you should follow Xiaomi’s 5% profit margin setting. Products that are not sold through Xiaomi channel need to set up another brand. Eco-chain companies can freely set prices, but in principle, they should still be consistent with Xiaomi’s values of "low profit margin", at least there should be obvious differences in profit margin with products of the same quality in the same industry.

　　With this "right", these companies almost unanimously chose to set up their own brands with high-end positioning and higher profit margins outside Xiaomi platform. The manager of Yunmi Guangzhou Zhengjia Plaza Store told CBN Weekly that Yunmi developed a water purifier with a price of 4,999 yuan in addition to the 1,999 yuan water purifier customized by Xiaomi. The two products use similar water purification technology, but different materials are used in the fuselage consumables and carbon core and other water purification consumables-in fact, this is a return to the traditional mode of marketing-driven and relying on layer-by-layer agents to enhance market share.

　　"We feel that (ecological chain) must be good for Xiaomi, and whether it is good for Xiaomi Ecological Chain Company depends on their own nature." Hans tung said. Ggv capital finally invested in four Xiaomi Eco-chain companies, including Pure Rice, Smart Rice, Purple Rice and Jiayi Lianchuang, which make rice cookers, humidifiers, mobile power supplies and headphones respectively. Of these four companies, only Zimi has extended its business from mobile power supply to "battery expert", and other companies have not jumped out of the "single product victory" stage.

　　The supply chain built by Xiaomi from the beginning of investment to the shelf of products is bigger and more difficult to manage effectively than it originally imagined, but it is a step that Xiaomi has to take.

　　Eco-chain companies provide diversified hardware, which is just connected with Xiaomi’s "offline store" strategy. Their common goal is to help Xiaomi continue to expand the number of users. If these products have the attribute of "artificial intelligence", they will eventually be in the Internet service level. Let Xiaomi and Eco-chain companies get more room to realize.

　　# Self-help and the future #

　　After the large-scale expansion of offline channels and investment in eco-chain companies, Xiaomi’s mobile phone sales, total revenue and user base all rebounded or improved in 2017.

　　Xiaomi’s financial report in the third quarter of this year showed that the monthly active users of MIUI system exceeded 224 million. Through the sales of eco-chain products, Xiaomi has won more new customers of non-Xiaomi mobile phone users. According to the latest data in the third quarterly report, there are about 132 million devices (excluding mobile phones and laptops) connected to Xiaomi IoT platform, and the monthly active users of AI intelligent voice assistant "Little Love Classmate" as the center of a new generation of IoT are more than 34 million. In addition to users of Xiaomi mobile phones, a large proportion of these people are iOS users.

　　In terms of real value, these new users are more users who contribute "activated devices" to Xiaomi. In the future, these activated devices may be able to string together more complete behavior data of users. But the time it takes is unpredictable. "Due to multi-category, multi-modality and even cross-industry reasons, the IoT side needs mobile phone companies to have strong resource integration, standard collaboration, investment layout and long-term investment capabilities while increasing the market share of mobile phones, in order to achieve market position in the IoT field." Gao Bin, director of communication and technology research at Nielsen, said.

　　Even if the profit of Internet service level is still a relatively distant dream, Xiaomi has now exchanged income from the "new retail" section of his business model by providing sales platform services for these eco-chain enterprises. An operator of Mijia App revealed to CBN Weekly that half of the gross profit of the eco-chain products sold by Xiaomi’s own channels belongs to Xiaomi. "Sometimes, for high projects, Xiaomi can still make 60% of the gross profit.". Xiaomi is still an absolutely strong Party A in this cooperation.

　　It seems that the company is getting back on track. But Zhang Yong’s confidence in the company didn’t come back. "My boss continues to tell me how many hundred million yuan the revenue task of the whole project team is, and how much my group should share … In short, we are talking about numbers." Zhang Yong said, the title is OKR.

　　Lei Jun is actually well aware of the problems facing the company. After completing the listing on the Hong Kong Stock Exchange on July 9, Lei Jun began to carry out management changes to the company, with the purpose of operating Xiaomi’s various Internet businesses more finely and ensuring a balance between commercialization and user experience.

　　First, on July 23rd, Xiaomi appointed Yan Kesheng, former vice president of the mobile phone department, as the vice president of the group and concurrently served as the chairman of the quality committee of the group. Yan Kesheng is Xiaomi’s No.53 employee. He is internally evaluated as "very straightforward" and previously worked in Motorola’s mobile phone research and development department. The new appointment will expand Yan Kesheng’s authority from the quality management of hardware such as mobile phones to the user experience at the Internet service level. This role is said to be "and while one man guards it", whose duty is to try to reduce the erosion and harm of Xiaomi’s commercialization to the user experience.

　　Then, on September 22nd, Xiaomi announced "the biggest organizational structure change since the establishment of the company": the organization department and the staff department of the group were newly established, and the original MIUI department and the mutual entertainment department were split into four Internet business departments, focusing on MIUI experience, application stores, information, videos, etc. MIUI Experience Department no longer undertakes the responsibility of realizing the Internet, but is only responsible for "doing things right". Applications stores, information, videos and other businesses involving the realization of the Internet directly report to Lei Jun..

　　Before leaving his job, Zhang Yong knew that Xiaomi had to make greater structural adjustments to MIUI. The preliminary brewing of this adjustment began even in the first half of this year. He agrees that this round of reform is Xiaomi’s hope, at least the general direction is right. "In the past, the internal roots were intertwined, but now it has finally loosened, and the business line will become clearer." But in the end he chose to leave. "Some problems can’t be solved by changes at the architectural level." Zhang Yong said.

　　Chen Yanning, who only joined Xiaomi in 2017, also expressed the confusion of the so-called participants like Zhang Yong. "The mobile phone itself is not profitable, and the sales (retail channels) are not very high, then MIUI becomes a profit center." He told China Business News.

　　Both Chen Yanyu and Zhang Yong think that if we give them a better environment for product research and development, so that they can bear less pressure of commercialization, focus more on making the product itself better, develop products with more long-term value, and even make more explosive applications that are welcomed by users all over the network, Xiaomi’s imagination of "realizing the Internet" could have been larger.

　　In addition to MIUI system, Xiaomi has also developed many applications, such as reading software, instant messaging software Mi Chat, information software Xiaomi Info, and Xiaomi calculator, games, etc. Among them, Mi Chat was born earlier than WeChat, but among these applications, only Xiaomi calculator can be regarded as a cross-platform product. "First of all, you have to cross the defense between mobile phone manufacturers. Secondly, for example, to do information applications, you have to do it with the volume of today’s headlines. This Internet model can be successful." Chen Yanning said that the Internet application market is no less competitive than the mobile phone market.

　　Among the 200 million users of Xiaomi, nearly 70% hold Redmi series mobile phones with a unit price below 2,000 yuan, and most of them are men. They may be active payers of mobile games, but these users have limited willingness to pay for more potential content such as e-commerce, reading, film and television. Half a month ago, Xiaomi won the brand authorization of Meitu’s mobile phone business, also to increase some female users.

　　Xiaomi’s employees are envious of Apple’s healthier and more comfortable model. Under the premise of high gross profit of the hardware itself, in the environment of iOS, which naturally has a better payment order, the software layer can perform the mission of "continuously improving the user experience" with more peace of mind.

　　But Lei Jun never regarded Apple as Xiaomi’s benchmarking company. He is very diligent and thinks he has the ability to make a model according to his own understanding of the market.

　　Until he left Xiaomi, Zhang Yong said that he still agreed with Lei Jun’s ideas, and he didn’t feel that Lei Jun was insincere every time he talked about his ideals. In his view, the management problem exposed by Xiaomi at this stage is actually that the people above have a good idea. When it reaches the middle layer, there will always be some benefits delivery or personnel problems, which will lead to the final deformation in execution.

　　"This situation has become very serious since the listing of Xiaomi was put on the agenda. There are more and more internal things that can’t be said directly, you know and I know, but it just can’t be said directly. I don’t know why, it’s strange, for example, when something is not done well, you can’t say it directly. "

　　(At the request of the interviewee, Zhang Yong and Chen Yanyu are pseudonyms. )

Huang Lei, the name once represented the image of a "literary youth". His acting, directing, singing and teaching are admirable, and so is his marriage and family. However, in recent years, this actor who once claimed to be a "good man" has been frequently exposed to emotional problems and behavioral disputes, which has aroused widespread concern. Recently, his sex scenes in movies caused controversy, because his figure and belly became the focus. Some netizens even broke the news that he had an affair with his female college students, proper relationship, and made moves on beautiful women in public. These events make people question his professional attitude and the management of his own image, and also make his "literary" personnel completely collapse.

Huang Lei was born in a family of performers in Jiangxi province, and his parents were local drama actors. He was influenced by drama since he was a child. However, although his family background laid the foundation for his performance, he himself did not have a strong interest in performance from the beginning. An experience in his childhood made him feel resistant to acting, which may be one of the reasons why he explored in the field of acting in the future.

Huang Lei didn’t do well in the college entrance examination, so he couldn’t enter an ideal university. However, he followed his parents’ advice and applied for the Shanghai Theatre Academy. However, after failing in the first year, he decided to change his strategy and go to Beijing Film Academy. There, he was lucky enough to be discovered by Chen Kaige, and this opportunity changed his life path. Chen Kaige’s vision enabled Huang Lei to enter the entertainment circle. Although it did not immediately become popular all over the world, it marked a good start for his career.

Huang Lei’s love life has always attracted much attention. Before marriage, it was revealed that he had had a speculative friendship with Rene Liu. This relationship did not develop rapidly, and it was not until they co-filmed the TV series April Day on Earth that their feelings changed clearly. However, his love life is not limited to this period. Yi Nengjing showed unusual behavior towards Huang Lei during filming, which made people doubt her motives. This incident triggered a lot of speculation about Huang Lei’s emotional concept.

Huang Lei married Sun Li on March 8, 2004. Sun Li met Huang Lei at the Beijing Film Academy, when Huang Lei was her teaching assistant and fell in love with her at first sight. After nine years of long-distance running in love, they finally got married. It must be said that Huang Lei and Sun Li have always been the "immortal couple" that everyone envied.

The married life of Huang Lei and Sun Li has also attracted much attention. They have a daughter, Huang Duoduo, which is the highlight of "Where is Dad?". However, although Huang Lei showed his image as a "good father" in the program, some people pointed out that there were hidden problems in his words and deeds. He is often accused of controlling and suppressing his wife Sun Li with words, which makes people worry whether he really understands what equality and respect are. Huang Lei also showed "great wisdom in wife training" in variety shows, and made the internal problems of the family public. This practice caused many questions, and people began to question whether he was only thinking about his public image, regardless of the feelings of his wife and daughter.

In recent years, the public image of Huang Lei has gradually collapsed. He frequently reveals his true character in variety shows instead of covering it up. The quality of his works has also been questioned, and many characters have striking similarities with his own personality, which makes the audience feel bored and disappointed. Recently, his sex scene in the movie Dying to Survive caused controversy, because his figure and belly became the focus. This incident makes people question his professional attitude and the management of his own image.

Some netizens broke the news that Huang Lei once had an affair with her female college students, and made moves on beautiful women in public. An insider claimed that he was a student in Huang Lei, and provided evidence to prove that the accusation was true. He also said that there was conclusive evidence that Huang Lei had a relationship with female college students. What’s more, it was a long time ago. Now that the female college student has graduated, married and had children, Huang Lei no longer hides herself as she gets older, and negative news keeps coming.

The impact of these events on Huang Lei is enormous. He not only lost the support and trust of many fans and audiences, but also completely collapsed his "literary" personnel. He once thought that he could use the cloak of "literature and art" to cover up his "greasy" heart, but it turns out that this is just a self-deception When the truth is revealed, he can only face his own mistakes and consequences.

Huang Lei also didn’t get sympathy and support from peers and insiders. On the contrary, many people expressed their dissatisfaction and contempt for him. For example, Chen Kaige once said in an interview: "I think Huang Lei is a good actor, but I don’t like him as a director." This sentence shows that Chen Kaige is not satisfied with the works directed by Huang Lei. Rene Liu once insinuated Huang Lei’s disloyalty and irresponsibility in Weibo. She said, "I don’t know about you, but I think that if a person can’t be responsible for his family and marriage, he is not qualified to be responsible for anything." This sentence shows that Rene Liu does not understand and forgive Huang Lei’s emotional problems. Yi Nengjing once expressed dissatisfaction and ridicule to Huang Lei in the program. She said, "You know, you are one of the men I hate most." This sentence shows the change of Yi Nengjing’s attitude and feelings towards Huang Lei. These people were Huang Lei’s former partners and friends, but now they have drawn a clear line with him and even openly expressed their opposition and boycott.

These incidents have done serious damage to Huang Lei’s career and reputation. He not only lost the support and trust of many fans and audiences, but also completely collapsed his "literary" personnel. He once thought that he could use the cloak of "literature and art" to cover up his "greasy" heart, but it turns out that this is just a self-deception When the truth is revealed, he can only face his own mistakes and consequences.

These incidents also had a great impact on Huang Lei’s family and marriage. He not only betrayed his wife Sun Li, but also hurt his daughter Huang Duoduo. He not only destroyed his family happiness, but also ruined his father image. He not only plunged himself into a moral crisis, but also lost his dignity and credit. He not only brought himself trouble and predicament, but also brought himself shame and regret.

Editor in charge:

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Financial Investment Network News (Reporter, Liu Min)Recently, Autonavi Maps announced its lane-level navigation services based on Beidou satellite navigation system, deep learning model, inertial navigation, ubiquitous signal and other cutting-edge technologies, which have now supported more than 99% of urban and township roads in China.

This means that from now on, users can enjoy this high-tech intensive and immersive new generation of navigation products when driving, whether in cities or towns, whether on expressways or ordinary road sections. And this is the largest lane-level navigation service in the world so far.

As an information service with a long history, navigation products have been in the market for more than 20 years. After many iterations of technology and product models, they have become an indispensable part of people’s lives. As a leading provider of digital map content, navigation and location-based service solutions, Autonavi Maps has been committed to applying various technological innovations, especially domestic and self-developed high-tech, to civilian transportation for many years to provide a better travel experience. Lane-level navigation is a typical case, and it is even in a leading position globally. For example, since 2020, the Autonavi map has been based on the Beidou satellite navigation system, combined with the correction information of the reference station, and after integration and calculation, it has realized the lane-level positioning of some cities and roads, achieving the first landing of this technology on the smartphone side, becoming a typical application of Beidou, a domestic high-tech in the field of civilian travel.

Nowadays, the Autonavi map further realizes lane-level traffic incident warnings and prompts, including abnormal road occupation, sudden braking or slow driving of the front car, and incoming cars at the entrance, etc., so that users can understand the safety hazard information of the lane level as soon as possible.

There is also a deep application of today’s most popular artificial intelligence technology – Autonavi’s self-developed deep learning model, which can realize 3D automated modeling of the whole road network integration, and realize the fully automated three-dimensional mapping of building roads, natural environments, urban landmarks and other elements in the Autonavi map in a batch and large-scale manner unprecedented in the industry; while AI dynamic vision technology based on massive data calculation training and driver-oriented human factors engineering can dynamically adjust the navigation screen closer to the driving perspective according to the current location and road shape, and build a digital world that combines virtual and real, allowing users to quickly correspond what they actually see with the navigation screen during the navigation process, and harvest what they see is what they get "seconds Understand "experience.

Now that lane-level navigation has basically completed the national road coverage, AutoNavi has achieved the achievement of applying AI automated modeling technology to build the largest digital map globally.

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On December 28th, Xiaomi Automobile held its first press conference in Beijing. # Xiaomi Auto Price # # Xiaomi Auto Yan Value # # Xiaomi Auto Technology Conference # and many other topics boarded the hot search, which caused widespread concern.

Lei Jun: Strive to become the top five automobile manufacturers in the world.

On the 28th, @ Xiaomi Auto released the first batch of official photos of SU7 Gulf Blue.

Lei Jun, founder and CEO of Xiaomi Technology, also released Weibo at the same time: "This is Xiaomi SU7 Gulf Blue!"

Lei Jun said at the press conference：“I hope to become the top five automobile manufacturers in the world through 15 to 20 years’ efforts.And strive for the overall rise of China’s automobile industry. Lei Jun introduced Xiaomi’s technical achievements in motor control, battery, die casting, intelligent driving and intelligent cockpit.

Lei Jun said that Xiaomi should lead the industry in core technology. Technological innovation in the field of electric motor control has applied for 155 patents and authorized 60 patents.

In terms of battery technology, Lei Jun mainly introduced Xiaomi’s 800V silicon carbide high-voltage platform and CTB integrated battery technology, which can support up to 150kWh, and CLTC has a battery life of over 1200km. In addition, Xiaomi andIt took two years to overcome many difficulties, and the industry pioneered the battery inversion technology to ensure the safety of drivers to the maximum extent. Xiaomi has built its own battery pack factory, and has made technological innovation in the battery field. It has applied for 132 project patents and authorized 65 patents.

In terms of intelligent driving,Lei Jun introduced that at present, the total investment in this area has increased to 4.7 billion yuan, the exclusive team has more than 1,000 people, and the test mileage has exceeded 10 million kilometers. Xiaomi AI Lab has 3,000 AI engineers, who have independently developed the underlying algorithms and actively introduced the latest technologies, such as fully integrating into the big model.

Lei Jun: Seriously build a good car.

The estimated price is "really a bit expensive"

Lei Jun said that the road to building a car is not easy. We must start from the underlying core technology, invest ten times, and seriously build a good car. He set goals for the team, and at least 100 technologies should be "first, only and most".

This conference is mainly a technical conference, but at the same time, Lei Jun also pre-released Xiaomi SU7, which has three appearances: Gulf Blue, Elegant Grey and Olive Green. In terms of performance, it supports the ejection start, with a top speed of 265km/h, an acceleration of 2.78 seconds per 100 km, a braking distance of 33.3m per 100 km, a turning radius of 5.7m, unlimited freedom to customize the automatic driving mode and 800km battery life. At present, Xiaomi SU7 has been mass-produced in small batches, but it still needs to climb, and it will be officially released in 2024.

"Don’t call it 99,000 or 149,000. It’s impossible. We still have to respect technology." After comparing the various models, Lei Jun said.

"The pricing of Xiaomi SU7 is indeed a bit expensive, but it will definitely make everyone feel that it is expensive and reasonable, and the experience will definitely exceed everyone’s expectations."Lei Jun said, "Please wait a few more months."

　　CCTV News:On the occasion of the 31st World No Tobacco Day, supported by the Propaganda Department of the National Health and Wellness Commission and the Department of Sports Health and Art Education of the Ministry of Education, the Centers for Disease Control and Prevention of chinese association on tobacco control and Beijing held a youth tobacco control activity in Beijing No.11 School with the theme of "No smoking, I am healthy and fashionable". It is understood that more than half of daily smokers in China started smoking before the age of 20. Organize youth tobacco control activities, form a youth tobacco control volunteer alliance, mobilize more young people to take action, and encourage them to take social responsibility for tobacco control in addition to not smoking themselves.

　　This year’s World No Tobacco Day focuses on "tobacco and heart disease", highlighting the relationship between the use of tobacco products and heart injury and cardiovascular diseases, and raising public awareness of the impact of tobacco use and second-hand smoke exposure on cardiovascular health. Every year, 18 million people die from cardiovascular diseases, and more than 2 million of them die from tobacco use. Smoking and secondhand smoke exposure are sometimes the main factors causing diseases. For example, 69 carcinogens are known to directly cause cancer, and there is sufficient evidence that smoking can cause lung cancer, oral and nasopharyngeal malignant tumors, laryngeal cancer, esophageal cancer, gastric cancer, liver cancer, renal cancer, bladder cancer and cervical cancer.

　　Since the entry into force of the WHO Framework Convention on Tobacco Control in China, China has made positive progress in tobacco control implementation. Eighteen cities across the country have promulgated local laws and regulations prohibiting smoking in public places, especially in Beijing, Shenzhen and Shanghai. Li Nong, deputy director of the Propaganda Department of the National Health and Wellness Commission, pointed out that China’s tobacco control implementation still faces some challenges, and the adult smoking rate is still at a high level. The survey shows that the smoking rate of teenagers in China is 6.9%, the rate of trying to smoke is 19.9%, and 180 million children suffer from the harm of second-hand smoke. We must attach great importance to adolescent tobacco control, adhere to the concept of "great health, great health" and the policy of "integrating health into all policies", adhere to the working mode of "government-led, multi-sectoral cooperation and participation of the whole society", make joint efforts of the government, schools, families and the whole society, formulate tobacco control policies, build a supportive environment for tobacco control, strengthen tobacco control health education, and create a social atmosphere conducive to adolescent tobacco control.

　　The Outline of Healthy China 2030 has set the goal of "By 2030, the smoking rate of people over 15 years old will be less than 20%". Liao Wenke, vice president of chinese association on tobacco control, pointed out that in order to achieve this goal, it is necessary to strengthen tobacco control among teenagers. Only by strengthening the education of smoking control among teenagers and stopping them from smoking can we effectively reduce the number of new smokers and achieve the set goals. To strengthen adolescent tobacco control work, we must innovate educational methods and technologies, enrich educational channels and means, and popularize tobacco control knowledge in ways and means that young students can hear, understand and listen to. We should not be satisfied with publicity and education in content and form, but work hard on pertinence and effectiveness to truly implant the knowledge and concept of tobacco harm to health into people’s hearts.

　　Xu Zhen, deputy director of the Department of Sports Health and Art Education of the Ministry of Education, pointed out that the Ministry of Education attaches great importance to tobacco control in schools and actively promotes tobacco control in schools from two aspects: system construction and health education. The theme of this activity is "I am healthy and fashionable if I don’t smoke". I hope that the majority of young students will take non-smoking as "fashion", take the lead in establishing new ideas in lifestyle, including interpersonal communication, take pride in non-smoking and take non-smoking as the high quality of life, and form a model of healthy lifestyle, thus driving more people in the whole society to pursue this new fashion.

　　In China, more than one million people die of diseases caused by tobacco every year. Sun Jiani, an official of the World Health Organization’s representative office in China, believes that the hope of reducing smokers in China is pinned on young people, and the hope of reducing smokers in the world is pinned on China, because smokers in China account for one-third of the world’s total, and tobacco consumption accounts for 44% of the world’s total. Tobacco control in China has not only protected national health and sustainable economic development, but also made great contributions to the world. In order to realize a smoke-free future, I hope volunteers dare to say "no" to tobacco. It is expected that more teenagers will join the tobacco control team and appear on the tobacco control stage in the future, which will add new strength and inject more fresh blood into the tobacco control team in China and even the whole world.

　　Deng Ying, director of Beijing Municipal Center for Disease Control and Prevention, introduced the preparation of the Youth Tobacco Control Volunteer Alliance on behalf of the Youth Tobacco Control Professional Committee. Since 2016, the Youth Tobacco Control Committee has established a youth volunteer team on a pilot basis, and organized tobacco control activities through the volunteer alliance, making students the main body of tobacco control activities, which has received great attention and affirmation from the society. In order to promote the youth tobacco control volunteer alliance to carry out activities on a larger scale, chinese association on tobacco control registered the National Youth Tobacco Control Volunteer Alliance on China Volunteer Service Network this year, calling on all governing units of the volunteer alliance to carry out the national youth tobacco control volunteer activities simultaneously during the World No Tobacco Day, and starting the recruitment activities of the National Youth Tobacco Control Volunteer Alliance before the World No Tobacco Day, calling on more young people to join the National Youth Tobacco Control Volunteer Alliance and participate in the tobacco control activities of tobacco control volunteers.

　　Wu Jing, deputy director of China Health Education Center, talked with you about the harm of tobacco and how to carry out health promotion and education on tobacco control in schools from the perspective of health education professional institutions. He believes that smokers will not only inhale tobacco smoke themselves, but also spread the smoke into the air, forming second-hand smoke. A large amount of research evidence shows that smoking can lead to multiple malignant tumors and other chronic diseases, leading to abnormal reproduction and development. Most young smokers will continue to smoke when they enter adulthood, and it is difficult to quit. The younger they start smoking, the more they smoke in adulthood, and the greater the harm caused by tobacco. Therefore, taking effective measures to prevent teenagers from smoking is the key measure to curb tobacco epidemic and reduce tobacco harm.

　　Wu Fengqin, Vice President of Beijing No.11 School, highly praised the youth volunteer activities for tobacco control. He believed that organizing the youth tobacco control activities through the volunteer alliance not only created a good atmosphere for tobacco control in the school, but also helped to improve the cultural quality and moral cultivation of the majority of young people, and helped them adapt to and integrate into society. The school will actively support and encourage students to join the volunteer team of youth tobacco control, and also hope that students will actively participate in and organize tobacco control activities in line with their own reality, and effectively promote the extensive development of tobacco control activities in schools.

　　Zhou Rundong, a representative of youth tobacco control volunteers, introduced the previous experience of youth tobacco control volunteers’ activities, and told the gains from participating in youth tobacco control volunteers’ activities from the perspective of students, which infected the student representatives who participated in the activities with their true feelings of participating in tobacco control volunteers’ activities. Chinese association on tobacco control hired Tong Jian, the world champion of figure skating, as China’s ambassador for tobacco control, and Vice President Liao Wenke presented him with a letter of appointment. Ambassador Tong Jian made a speech on tobacco control based on his own experience: figure skating is a sport that combines strength and beauty, and both a healthy body and a beautiful posture are necessary for figure skating. Without a healthy body and a strong body, it is impossible to complete difficult training, let alone complete beautiful movements on the field. Smoking not only damages health, but also damages the beauty of human body. I hope that the majority of teenagers will pay attention to their physical and mental health, develop a healthy lifestyle of non-smoking and diligent exercise, stay away from tobacco, resolutely refuse to smoke the first cigarette, and become a new generation of "non-smoking makes me healthy and fashionable".

　　At the end of the meeting, the leaders and guests jointly launched the national recruitment activity of "National Youth Tobacco Control Volunteers Alliance". At the scene, many students went to the information desk to learn about the related issues of registering young tobacco control volunteers, and some students completed the volunteer registration on the spot.

At 20 o’clock on the evening of October 29th, Beijing time, in the 10th round of Ligue 1 in the 2023-24 season, Paris Saint-Germain challenged brest away. In the first half, 17-year-old Zaire emeri broke the deadlock with a long-range shot, and then Li Gangren assisted Mbappé to expand the score and Mounie pulled back a goal; In the second half, brest equalized the score with a corner kick, and Mbappé finished the winner with a penalty in the 89th minute. In the end, Paris Saint-Germain beat brest 3-2 and rose to the second place in the standings.

In the 3rd minute, Paris broke into the opponent’s restricted area. Li Gangren’s shot was blocked by goalkeeper Bizot, and then his teammate’s supplementary shot was confiscated by Bizot. In the 6th minute, emeri received a return volley from his right foot at the top of the arc, and Bizot saved the ball with his fists. In the 13th minute, Donaruma passed the ball from the backcourt directly to the opponent, but the cross from the brest player directly crossed the bottom line.

In the 16th minute, emeri received a cross from his teammates in front of the penalty area. He passed a defender and came to the penalty area and slammed the door with his right foot. The ball was like a shell, and Bizot could do nothing. Paris was 1-0 brest.

In the 22nd minute, Li Gangren volleyed vigorously from the right side of the restricted area, and Bizot held the ball out of the crossbar.In the 28th minute, taking advantage of brest’s massive pressure, Paris fought back. Li Gangren picked up the ball in the backcourt and passed it to Mbappé. The latter caught the ball and formed a single-handed trend. He entered the left side of the penalty area and missed the defender. His right foot shot low and scored near the corner. Paris scored 2-0 in brest.

In the 41st minute, Mbappé received a cross shot from his right foot at the top of the arc, and Bizot saved the ball again.In the 44th minute, brest pulled back a goal, and the high ball on the right side of the frontcourt passed to the middle. Mounie in the restricted area pressed the Parisian defender to head the ball, and the ball bounced to the net, but Donaruma couldn’t save it. Brest 1-2 Paris.At the end of the first half, Paris temporarily took the lead.

In the second half, change sides and fight again.In the 52nd minute, brest’s right corner kicked into the restricted area, and Ledoualon, who was in front of him, headed the ball back, and the ball flew into the far corner. Donaruma’s whip was not as long as brest’s 2-2 Paris.

In the 57th minute, Mba took the ball to the left side of the restricted area, and shot wide from the far corner with his right foot. In the 62nd minute, Fabian Ruiz stopped the ball in front of the restricted area and buckled the defender, and the long corner was slightly missed. In the 64th minute, Paris stepped up its attack, and Enrique changed into Dembele and Muani.

In the 68th minute, brest got the chance, and the right side of the frontcourt shot the ball into the restricted area, but Ledoualon, who was in the back, outflanked the shot and kicked it. In the 70th minute, brest’s two shots in the restricted area were quite threatening, both of which were resolved by Donaruma. In the 74th minute, the Parisian frontcourt got a chance, but Dembele didn’t stop the ball in the restricted area and was cleared by the opponent’s defender.

In the 75th minute, Vitinia got the ball on the left side of the penalty area, which was quite threatening. Bizot got the ball sideways. In the 83rd minute, Muani in the restricted area tripped after passing the ball on the left side of the Paris frontcourt. The referee watched VAR on the sidelines and awarded a penalty. Because of the conflict caused by this penalty, many players from two teams got yellow cards.

Mbappé took the penalty. His first shot was saved by the goalkeeper, but Mbappé immediately made up the shot and scored the ball. Paris led brest 3-2, which was the 89th minute of the game.

In the end, the whole game ended and Paris Saint-Germain beat brest 3-2.

This series itself is not bad. I just saw the fifth episode. But Lin Yijie let me down. First, he scolded Jodi, a Canadian runner, and then fired Jodi. Later, he dismissed the young players’ inexperience and said sarcastically. To know that he is the captain, he has a K responsibility for all the players, including choosing players when organizing activities. It can be said that Jodi’s failure to keep up with the speed is also his careless choice. unable to tell …

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