This week’s sports moment: a superb figure skating feast! Nathan Chen, a Chinese-American player, beat Japanese star Yuzuru Hanyu with a total score of 323.42 to win the championship. China’s Jin Boyang’s freestyle condition rebounded, and finally ranked fifth.

　　One week e-sports memorabilia

　　A week’s e-sports industry memorabilia (3.18-3.24)| ECO e-sports school

　　A week of ice and snow memorabilia

　　Ice and Snow Think Tank | A Week of Ice and Snow Cold Knowledge (3.18-3.24)

　　Hot spot focusing

　　Torch design of Tokyo Olympic Games announced

　　On March 20th, the Tokyo Olympic Organizing Committee announced the torch style and the Olympic torch ambassador for the 2020 Tokyo Olympic Games, and revealed the Olympic torch relay plan in Japan.

　　The shape of the Tokyo Olympic torch is inspired by cherry blossoms, and the color is "Sakura Gold". The top of the torch is designed as a petal, and the Olympic flame will be lit from five petals and the central "stamen". The overall length of the torch is 71 cm and the total weight is about 1.2 kg. The torch is mainly made of aluminum, and the aluminum extrusion process used in Shinkansen manufacturing is adopted.

　　"2018 China Athletes Communication Influence List" was released.

　　On March 22nd, the "2018 China Athletes’ Communication Influence List", a series of lists of China’s sports value list initiated and sponsored by China Sports Newspaper Corporation and implemented by New Sports Network, was released in Beijing. Wu Dajing, Olympic champion of short track speed skating, Zhu Ting, a famous volleyball player, and Su Bingtian, the "flying man" in the men’s 100-meter track and field, are among the top three in the list.

　　Super League’s annual revenue reached 1.59 billion.

　　On March 20th, Deloitte Financial Consulting, together with Super League Company, officially released the White Paper on Business Value Evaluation of Super League 2018 in combination with the performances of the 15th season of Super League.

　　In 2018, with the improvement of the quality and economic level of Super League events and the growth of the number of league fans, the overall commercial value of Super League was promoted. In 2018, the total revenue of Super League reached 1.593 billion yuan, and the commercial value reached a new high.

　　Li Ning’s net profit increased by 40%, and clothing became a new growth point.

　　On the morning of March 22nd, domestic sports brand Li Ning released its 2018 annual results. The report shows that in 2018, Li Ning achieved an operating income of 10.511 billion yuan, an increase of 18% year-on-year; The gross profit margin reached 48.1%, an increase of 1 percentage point year-on-year; Operating profit was 777 million, a year-on-year increase of 74.4%; The net profit was 715 million, a year-on-year increase of 39%, and the net interest rate increased from 5.8% to 6.8%.

　　Sneaker Con, a world-renowned shoe exhibition, landed in Shanghai

　　On March 18th, Sneaker Con, the world’s largest sneaker exhibition, announced that it will open its first stop in Chinese mainland on May 18th and 19th, 2019, and hold a two-day sneaker trend carnival in Shanghai West Coast Art Center.

　　Since it was held in new york for the first time in 2009, Sneaker Con has attracted wide attention from fans of sneaker culture all over the world, and it is one of the most representative exhibitions of sneaker culture and trend culture in the world.

　　Interesting headlines signed UFC for two years and will start short video cooperation.

　　On March 21 ST, the cutting-edge mobile content platform fun headline recently announced with the official UFC of the world’s top MMA event that the two sides reached a two-year short video cooperation.

　　It is reported that UFC will open an official headline number and release more than 150 official short video content every month, including UFC competition highlights and tidbits. With the rapid expansion of UFC overseas, interesting headlines will become an important stop for the layout of UFC in China. China UFC fans can get all-round information about UFC through interesting headlines.

　　Star company

　　ESPN won the broadcasting rights of AAC Alliance under NCAA.

　　On March 20 th, ESPN renewed its contract with AAC, an American college sports league, for 12 years, with a total broadcast contract amount of $1 billion.

　　The new contract will take effect from 2020 to 2032. Compared with the previous broadcast contract of AAC Alliance worth $20 million a year, ESPN will pay ACC about $83.3 million a year in the future, and each school in the Alliance will get $6.94 million a year, which is about $5 million higher than the previous contract.

　　WEsport launched its sub-brand S.E.T. Recruit.

　　On March 22nd, recently, WEsport, a sports study institution, officially launched its sub-brand S.E.T. Recruit, which is the first recruitment platform for student athletes in American universities in China. It was officially launched in China on March 20, 2019.

　　Beijing Zhonghe Guoan teamed up with NEW ERA to open a new era of joint cooperation.

　　On March 22nd, the joint press conference and launching ceremony of NEW ERA, the international top hat fashion brand, and Beijing Zhonghe Guoan Football Club was held in the press room of Beijing Workers Stadium. NEW ERA officially reached a cooperation with Beijing Zhonghe Guoan Football Club, which has a profound football background in China, and became the designated hat brand supplier of Beijing Zhonghe Guoan Club.

　　Le Hu officially signed the 2019 Basketball World Cup.

　　On March 20th, Le Hu officially held a signing ceremony with the 2019 Basketball World Cup, becoming the official designated functional drink of this famous international event. The two sides signed the contract as early as the beginning of January this year. At the previous lottery ceremony, Le Hu was officially unveiled as the official partner of the 2019 Basketball World Cup.

　　Investment financing

　　Disney’s acquisition of 21st Century Fox came into effect.

　　On March 20th, the Walt Disney Company’s acquisition of 21st Century Fox came into effect.

　　With the extensive business and people series of 21st Century Fox, Disney can provide more attractive high-quality content and entertainment options for consumers around the world, meet the growing consumer demand and expand its international territory.

　　Nike issued 2019Q3 financial report: the growth rate of Greater China is 24%

　　On March 22 nd, Nike Group released its third quarter financial report for fiscal year 2019. Driven by accelerating innovation and expanding the new digital consumption experience on a global scale, in the three months ending February 28th, the revenue of Nike Group in the third quarter of fiscal year 2019 increased by 7% year-on-year to reach 9.611 billion US dollars, which was basically in line with analysts’ expectations. This is the first time that Nike’s revenue has not exceeded expectations in the past six quarters. Net income reached $1.101 billion, exceeding Wall Street’s expectations.

　　"Cutting Wood" E-sports completed the C3 round of financing, focusing on the e-sports brokerage market.

　　On March 19th, it was reported that logging has completed the C3 round of financing, and this round will introduce strategic new investors. Chenhai Capital will continue to follow suit, and the financing amount has not been disclosed yet. According to Fan Xie, co-founder and (concurrently) CFO, this round of financing funds will be mainly used for market promotion of product business and cash reserve of brokerage business to enhance the flexibility of the company’s operation.

　　F45 was invested by Hollywood movie star Mark Wahlberg.

　　Recently, it was reported that Hollywood movie star Mark Wahlberg (mark wahlberg) Investment Group and FOD Capital are buying a minority stake in Australian fitness brand F45. According to Bloomberg, the investment is estimated at 450 million US dollars, mainly to help F45′ s global expansion strategy.

　　F45 was established in Australia in 2012. This brand course combines high-intensity intermittent training (HIIT), cyclic training and functional training, and is rearranged into a 45-minute high-intensity cyclic training class to help users burn fat faster.

　　Cooperative sponsorship

　　Team Liquid, a veteran North American e-sports team, reached a cooperative relationship with Honda.

　　Recently, Japanese automaker Honda and Team Liquid, a well-known American e-sports club, announced a new cooperative relationship. According to the agreement, Honda will provide equipment such as Team Liquid brand, and will also let Team Liquid players participate in the commercial activities of Honda Odyssey, and will also find players from different branches to shoot a series of related documentaries for publicity and promotion.

　　Youku Sports became the exclusive new media partner of Premier League Wolves in China.

　　In the early morning of March 17, the Premier League Wolves once again brought down the giants, causing fans to look askance. At the same time, Youku Sports officially announced that it has reached a cooperation with Wolves, becoming the exclusive new media partner of the team in China, and this message has been conveyed in the most intuitive way on the advertising board beside the competition field.

　　Shandong Luneng signed a strategic cooperation agreement with Yuedong Circle.

　　On March 19th, Shandong Luneng Taishan Football Club Co., Ltd. and Shenzhen Yuedong Tianxia Technology Co., Ltd. recently signed a strategic cooperation agreement in Jinan to achieve comprehensive strategic cooperation in the field of sports health.

　　Shandong Luneng will carry out in-depth cooperation based on its S365 platform and Yuedong Circle APP platform, which are developed based on "internet plus" thinking, to provide comprehensive sports platform support for employees of State Grid System, and help the State Grid System to build a team in the field of employee sports and corporate culture.

　　Puma became the official sponsor of La Liga in the new season.

　　On March 20 th, according to reports from many Spanish media, Puma has reached a cooperation agreement with La Liga, which will use the football provided by Puma in the 2019-2020 season. The two sides signed a contract for three years until the 2021-2022 season.

　　Puma will pay 5 million euros for this contract to replace the existing supplier Nike. The partnership between Nike and La Liga has lasted for 23 years, but this new contract is another step for Puma to try to return to the peak of European football.

　　Clear has become an official partner of KPL.

　　On March 20th, the dandruff shampoo brand Clear Qingyang announced today that it has officially become the official partner of KPL the glory of the king Professional League.

　　ESPN and UFC renewed their contract and reached a seven-year cooperation, and won the exclusive right to broadcast PPV events.

　　UFC officially announced that all its PPV events will land on ESPN+ channel in the future, which means that ESPN+ channel will be the only platform to watch UFC PPV events in the United States in the future.

　　Carmel cooperated with the Turkish Basketball Association to become an equipment sponsor.

　　On March 20th, it was reported that Kalmei and the Turkish Basketball Association reached a sponsorship cooperation. In the next three years, starting from 2019, Carmel will provide sportswear and equipment sponsorship for the Turkish national basketball team and help its national basketball team to compete in the 2019 FIBA Basketball World Cup.

　　This cooperation marks that Carmel has strengthened the layout of the basketball market. As a partner of the Turkish Basketball Association, Kalmei will help the Turkish national men’s basketball team shine on the stage of the 2019 Basketball World Cup, the 2020 Tokyo Olympic Games and the 2021 European men’s basketball championship through innovative and professional sportswear and equipment.

　　Razer announced a partnership with Tencent.

　　On March 21st, Razer announced its cooperation with Tencent, aiming to promote the e-sports mobile phone experience to another peak. The two companies will combine their respective expertise to make mobile games break through the boundaries in hardware, software and services again, and bring the ultimate experience to the active players of 2.4 billion mobile games around the world.

　　Jiu Mu signed a contract with China Short Track Speed Skating Team.

　　On March 23rd, it was reported that the signing ceremony of sponsorship cooperation between Jiu Mu and China Short Track Speed Skating Team was held in Beijing, and Jiu Mu will join forces with China Short Track Speed Skating Team to jointly bring China’s sportsmanship to the world and show China’s strength on the international stage.

　　Star broker

　　Dana White renewed his contract with UFC for seven years and continued to serve as chairman.

　　Recently, UFC has reached a contract renewal agreement with Dana White. The founder who brought UFC to glory will get a new contract for seven years.

　　In an interview with Megan Olivier on the UFC YouTube channel, Dana White said: "Ali Emanuel and I just signed a new contract for seven years." "I will stay here for seven years. ESPN has signed a contract with us for seven years, and we are going to do something earth-shattering together. "

　　Mike Trout signed a 12-year $430 million contract with Angel.

　　Recently, according to ESPN, Mike Trout (Mike trout), outfielder of MLB los angeles angels team, has reached an agreement with los angeles angels to extend the contract, with a total of 430 million US dollars for 12 years, including complete veto power, without any jump-out clause. The specific contract details include: the existing contract is updated to an annual salary of 33 million US dollars in two years, and the contract of 363.5 million US dollars for 10 years will be implemented in the 2021 season.

　　Inside and outside the stadium

　　After the 17th Asian sailing championship in Nokkala, China swept the top three.

　　On March 19th, after a five-day and 13 rounds of water speed "Nokkala 17 Sailing" feast, the 2019 Asian Nokkala 17th Sailing Championship was successfully completed in Dianshan Lake. There are 6 professional teams from China, Hong Kong, China, China, Taipei and Singapore. After competition, the China team won the top three.

　　China men’s basketball team will participate in the NBA Summer League for at least 5 games.

　　On March 21st, the Chinese Basketball Association officially announced that the 2019 NBA Summer League will be held in Las Vegas from July 5th to 15th, and China men’s basketball team will participate in the World Cup. Li Nan, the head coach, expressed the hope that the team will further strengthen the running-in, improve their ability and accumulate experience through this opportunity to compete with top players, so as to better prepare for this year’s Men’s Basketball World Cup.

　　Sui Wenjing and Han Cong won the gold medal in double skating at the 2019 Flower Skating World Championships.

　　On March 21st, it was reported that in the 2019 World Championships in Figure Skating in Saitama, Japan, China’s pair skaters Sui Wenjing and Han Cong, who played with injuries, performed perfectly and won the World Championships again with a total score of 234.84 points. Sui Wenjing and Han Cong won the championship for the first time at the 2017 World Championships. In this competition, they came from behind and reached the top again when they ranked second in the short program.

　　MLB’s overseas opener landed in Japan for five times.

　　Recently, MLB once again chose Japan as the venue for the opening match. Since the first overseas opening match was held in Mexico in 1999, MLB has held seven overseas opening matches, five of which were held in Japan. MLB’s emphasis on the Asian market can be seen.

　　2019 Hohhot Marathon officially launched.

　　On March 22nd, the press conference of 2019 Hohhot Marathon and Healthy China Marathon Series was grandly held in Studio No.1 of People’s Daily Online (603000). Hohhot, which means "blue city" in Mongolian, is a famous city beyond the Great Wall with distinctive national characteristics and many places of interest with a history of 400 years. It is the capital of Inner Mongolia Autonomous Region and an important political, economic, cultural and financial center.

　　The National Opening Ceremony of NYBO Spring Tournament was launched in Zhengzhou.

　　On March 23rd, the national opening ceremony of the 2018-2019 China Life Insurance (601628)·NYBO Youth Basketball Open was successfully held in Zhengzhou City, Henan Province. With the national opening ceremony, the NYBO Spring Tournament has started in seven cities including Beijing, Guangzhou and Shenyang, and the remaining 33 cities will start one after another from April 13th to 14th.

　　ICC International Champions Cup officially confirmed that 12 teams confirmed to participate in this summer’s competition in the early morning of March 23rd. ICC International Champions Cup officially confirmed that 12 teams including Real Madrid, Juventus, Manchester United, Arsenal, Bayern, Inter Milan and Milan confirmed to participate in this summer’s competition. This year, the International Champions Cup will include China again, and the schedule will be announced on the 27th.

　　All the 12 teams participating in this International Champions Cup: AC Milan, Benfica, Manchester United, Bayern, Arsenal, Juventus, Tottenham, Inter Milan, Atletico Madrid, Rome, Guadalajara, Mexico and Real Madrid.

　　Administrative policy

　　The black-related president of the International Boxing Federation announced his resignation, and the boxing prospect of the Tokyo Olympic Games was in doubt.

　　On March 23rd, it was reported that on the occasion of the upcoming meeting of the Executive Committee of the International Olympic Committee, the President of the International Boxing Federation (AIBA) Rasimov announced on the 22nd local time that he had announced his resignation through the conference call of the Executive Committee of the International Boxing Federation.

　　China Billiards Association announced the addition of Yu Delu’s life ban.

　　On March 21st, according to Tencent Sports, at the draw ceremony for the main match of the 2019CBSA Chinese Billiards World Championships, the Chinese Billiards Association announced the addition of Yu Delu’s life-long ban, which is also the heaviest ticket in the history of China Taiwan Association.

This article first appeared on WeChat WeChat official account: Sports Industry Ecosphere. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

[Autohome Ningbo Discount Promotion Channel] Recently, a significant price reduction activity is underway in Ningbo, with a maximum discount of 28,000 yuan and a minimum starting price of 188,600 yuan. This promotion aims to give back to consumers and provide more benefits for customers who buy eπ 008. For friends who are interested in buying a car, it is recommended to click "Check Car Price" in the quotation form to strive for a higher discount.

The Eπ 008 has attracted a lot of attention with its unique design style and innovative elements. The front face design uses streamlined lines, with sharp LED headlights and a unique air intake grille, showing a strong sense of modernity and technology. The air intake grille adopts an open design and is paired with through-the-air LED daytime running lights, which not only enhances the recognition of the whole vehicle, but also enhances the visual impact of the front face. Overall, the exterior design of the Eπ 008 is both futuristic and sophisticated, bringing a new driving experience to the driver.

eπ008的车身尺寸为5002*1972*1732毫米，轴距达到3025毫米，车身线条流畅且富有动感。前轮距和后轮距均为1650毫米，确保了车辆的稳定性和操控性。此外，eπ008配备265/45 R21规格的轮胎，搭配运动风格的轮圈，展现出十足的时尚感与力量感。

eπ008的内饰设计以现代科技感和舒适性为主导，皮质方向盘不仅手感舒适，还支持手动上下和前后调节，为驾驶者提供了灵活的调整空间。中控区域配备了一块15.6英寸的大屏幕，集成了多媒体系统、导航、电话和空调等功能，支持语音识别控制，极大提升了操作便捷性和驾驶安全性。此外，车内还配备了USB和Type-C接口，前排和后排分别拥有2个和3个接口，满足不同乘客的充电需求。前排座椅不仅采用仿皮材质，还具备加热和通风功能，同时驾驶位座椅还配备了头枕扬声器，提升了驾乘体验。座椅调节功能丰富，支持前后、靠背、高低调节，还提供腰部支撑功能，使得长时间驾驶也能保持舒适。电动座椅记忆功能覆盖了驾驶位、副驾驶位和后排，方便不同乘客快速调整至理想坐姿。第二排座椅同样具备调节功能，支持前后、靠背和腿托调节，后排座椅还支持比例放倒，增加了储物空间的灵活性。

eπ008搭载了一台高效的电动机，最大功率达到了200kW，最大扭矩为340N·m，为车辆提供了强劲的动力输出和出色的加速性能。

汽车之家车主 对eπ008的外观给予了高度评价，认为其外观非常大气，特别是黑色的车型，与朋友的理想L7相比毫不逊色。这充分证明了eπ008的外观设计赢得了用户的认可。

As a new compact pure electric SUV launched by Xpeng Motors, it has attracted much attention. Its starting price of less than 120 thousand yuan, highly intelligent system and leading endurance performance in the same class can be said to have set off a wave of enthusiasm. Therefore, today we will analyze this car.

Competitiveness of pricing strategy

Tucki MONA M03 has launched three models, with the price range of 1198-155,800 yuan. The starting price of less than 120,000 yuan is very competitive in the compact pure electric SUV market. Compared with many models of the same class, this price threshold is lower and more close to the people, especially suitable for those consumers who are price-sensitive but want to experience intelligent electric vehicles.

The pricing strategy of less than 120 thousand yuan not only expands the potential user group, but also effectively reduces the threshold for users to buy cars. For most consumers who want to enter the new energy vehicle market, the price of MONA M03 makes it a very attractive choice. Because this price range is a car purchase alternative list for the largest consumer group.

Intelligent advantage

At present, apart from battery life, major manufacturers focus on intelligence, and Tucki MONA M03 is no exception. Tucki MONA M03 adopts a pure vision intelligent driving scheme without laser radar, and comes standard with 20+ intelligent sensing hardware, including 2 millimeter-wave radars, 12 ultrasonic radars, 3 auxiliary driving cameras, 4 360 HD panoramic cameras, 1DMS cameras, which support intelligent parking in the whole scene, keeping the lane centered) and ACC adaptive cruise. The top model M03 MAX version is also equipped with two NVIDIA DriveOrion chips, and four additional driver-assisted cameras and high-precision positioning units, with high-speed NGP and urban NGP intelligent navigation driver-assisted functions. He Xiaopeng also stressed many times that Tucki MONA M03 has the best intelligent driving ability in the same gear.

In addition to intelligent driving, Tucki MONA M03 is intelligent in the car. A 15.6-inch central control large screen is standard in the car, using Qualcomm 8155, which supports 3D perceptual map rendering, gesture control, multi-finger flying screen, remote control and intelligent voice assistant in four-tone area, and there are a wealth of small programs in the APP store.

In order to "cut corners", Tucki MONA M03 has no instrument screen and HUD, and the vehicle information and data are concentrated in the central control screen. But if you want to have an instrument, Tucki "sweetly" designs one for you, but you need to spend 599 yuan to buy it.

The power part is not outstanding.

Tucki MONA M03 provides two kinds of power, the maximum power is 140 kW and 160 kW respectively. The batteries are available in 51.8 kWh and 62.2 kWh, with cruising ranges of 515 km, 580 km and 620 km respectively. The acceleration time is 7.8 seconds and 7.4 seconds. The chassis of the former McPherson+rear torsion beam may say that this data is too general. Don’t forget that this price only sells you more than 100,000 yuan? In case there is another discount.

The appearance is pretty good.

Tucki MONA M03 has a body length of 4780mm and a wheelbase of 2815mm, which is similar to that of Tesla. The shape of the whole vehicle uses the latest AI quantitative aesthetic design language, and the T-shaped starship light group with simple shape and end-to-end echo is full of scientific and technological sense. Of course, I think the most attractive thing is its tail, the overall visual effect is very smooth, and it also adopts a hatchback design.

Keep the interior simple.

The interior of MONA M03 in Tucki focuses on minimalist design, the cockpit is designed with magic space, and it is equipped with ergonomic cloud seat, which supports two adjustment modes: comfortable co-pilot and spacious rear row. The whole system comes standard with an insulated panoramic canopy. In addition, MONA M03 has 18 speakers and 7.1.4 surround sound with sky channel. In official terms, move Live house into the car.

Generally speaking, Tucki MONA M03 has also given some sincerity, although it takes the parity route.

Comparison with the same class of vehicles

In terms of product positioning, Tucki MONA M03 will compete with BYD Qin PLUS EV, GAC Ai ‘an and Volkswagen ID3. In contrast, Tucki MONA M03 has certain advantages in face value, intelligent driving, active safety and energy consumption. And compared with Qin PLUS EV and AION S, Tucki MONA M03 driving on the street should not be like a car ride! Compared with Volkswagen ID3, Tucki MONA M03 is cheaper, smarter and richer in configuration, which overseas brands have always been unable to beat China brands.

Market prospect outlook

To sum up, Tucki MONA M03 has obvious competitive advantages in the compact pure electric SUV market. Its starting price of less than 120,000 yuan, leading intelligent system and excellent endurance performance enable it to attract consumers who are price-sensitive but eager for intelligent experience. Especially the younger generation of consumers, they have a higher demand for technology configuration and intelligent functions, and Tucki MONA M03 can just meet this market demand.

"Give life to time, not time to life." On March 27th, 2024, the new product launch conference of TimeShop, a well-known health brand, was successfully held in J Hotel on the 105th floor of Shanghai Tower, the tallest building in China. At this new product launch conference, TimeShop, together with Athena Chu, the brand’s first image ambassador, industry opinion leaders and the general anti-aging crowd, witnessed the brilliant appearance of "Ziguang Treasure Box" double-cabin drink.

TimeShop, a health brand that has emerged in China and Hongkong since 2019, has always adhered to the concept of "gathering top scientific research experts and researching formulas suitable for Chinese physique". It adheres to the principles of "cutting edge", "high efficiency" and "safety" and is committed to providing one-stop anti-aging solutions and high-quality health products to consumers around the world. Today, TimeShop not only cooperates with retail giants such as Watsons, but also is widely distributed in drugstores, pharmacies, Facebook live broadcast platforms and e-commerce, and its product quality is deeply trusted by consumers.

At the press conference, Jimmy, representative of TimeShop, introduced the brand and its latest research results in detail. He said: "Although it was generally believed that high-quality health care products could only be purchased from abroad, in fact, not all imported products are fine. TimeShop firmly believes that in the highly competitive market, only with the best quality products can it stand out. We turn the latest scientific research results into products, so that consumers can enjoy the most advanced scientific research results, thus improving health and preventing diseases more effectively. "

Later, he further pointed out that, especially in the field of anti-aging, TimeShop’s products are dedicated to helping users to glow with health and vitality and remain youthful and beautiful. The new product-Double-compartment drink released this time, with its characteristics of double-compartment flash filling and internal repair and external supplement, not only supplements nutrients needed by the body or skin, but also repairs cells from the inside out, which fundamentally improves health.

It is worth mentioning that one of the highlights of this conference is the stunning appearance of Athena Chu, the brand’s first image ambassador. She took a double-cabin drink on stage and said, "It is very important for me to maintain a good skin and mental state, so I often choose TimeShop products to supplement my body’s needs. Double-compartment drink is my personal favorite beauty drink. It has a unique appearance, with a cell compartment above it, which contains highly active ingredients and can play a role in cells. The liquid below can supplement the nutrients needed by the skin. This design idea from inside to outside and from outside to inside is very unique. "

In addition, many experts and experts in the field of anti-aging also expressed their love for the "Ziguang Treasure Box" double-cabin drink. A well-known KOL praised: "TimeShop always adheres to science-based, user-oriented and continuous innovation and progress. I deeply trust its quality and professionalism. "

With the successful conclusion of the new product launch conference, the participants got a deep understanding of TimeShop’s anti-aging vision and the charm of "Ziguang Treasure boom" double-cabin drink. In the future, I hope TimeShop can continue to uphold its original intention, provide better products and services to consumers around the world, help more people improve their health, improve their quality of life, and enjoy the good times of youth and vitality. At the same time, we also expect TimeShop to become the pride of China and bring its brand to a broader market.

"The producers of Love Language City once again gave outsiders a little shock."

For example, just a few minutes after the live broadcast of the 6th anniversary of the official account of the game was launched last night, the related topics of # Love and Producer 6th Anniversary # rushed to Weibo and bilibili. As of today, there have been six hot searches in Weibo in one day:

At the same time, the producers’ active discussion also made the popularity of Weibo’s super talk of Love and Producer rise continuously, and it rushed to the position of Top1:

As a product that has been on the line for 6 years, it is really amazing that it still has such a strong influence today.

However, if you are interested in "archaeology", you will find that it is common for the topic of "Love and Producer" to be searched in major communities in recent years; The sales of surrounding flagship stores have been on the list of e-commerce platforms for many years; In the offline scenes that many people can’t see, the ladies of the city of love are even more active.

For a long time, people in the industry will naturally attribute the success of Love and Producer to the first-Mover advantage and the gift from the blue ocean market of National B in that period, which can explain its phenomenal explosion in that year, but it cannot explain the consistent enthusiasm and actions of players today after many years.

With the opportunity of the sixth anniversary of Love and Producer, it’s time to find the real answer.

Get on the train in the name of love

I have to say that this anniversary live broadcast provides a textbook example in providing emotional value for female players:

The theme of the whole live broadcast was "Love, Travel and Destination", and the players boarded the sixth anniversary commemorative train with the characters and seiyuu teachers.

At the beginning of the game, the characters in the game "showed their magical powers" in the small theater in the waiting room with the gesture of hand puppets, and took the players to start this love journey with a relaxed, humorous, warm and loving atmosphere. Players can not only see Zhou Qiluo’s and Li Zeyan’s "the name of the dish", but also the "cooperative magic" between Professor Xu Mo and Ling Xiao’s college students, and even have an impromptu RAP with active blood.

Then seiyuu teachers appeared as train attendants, accumulated train energy through interactive games, and took the players to recall the bits and pieces about the characters.

As the journey continues, more surprises come to the players. The game characters have prepared fairy tale books, telling stories about courage and love in the form of fairy tale variants.

In this romantic and touching atmosphere, the train arrived at the terminal and set off the climax of the whole live broadcast:

The five characters personally arranged their own confession platforms, and the tokens representing precious memories and everything about the producers were displayed in this exquisite and romantic platform. In the personal songs of the characters, they slowly tell the past with the producers and express their eternal love and initial heart.

The sense of atmosphere, ceremony and immersion are all taking care of the players’ rich and delicate hearts. Gyro Jun, who watched the whole process, also saw what is called a barrage like a mountain call and tsunami:

This cross-dimensional two-way trip not only gave me a concrete experience of the sincere and profound feelings between the characters and the producers, but also gave me a more intuitive feeling of the attitude and operational ability of the team of Love and Producer.

It is self-evident that major product nodes such as anniversary are critical to product operation, especially for female-oriented games where players have invested a lot of delicate emotions, its position is more prominent.

It can be seen that the "Love and Producer" team went all out in this activity: it lasted for 120 minutes, and the combination of hand puppet performances, animation scenes, live shooting and other forms brought a rich viewing experience. The link between each link constantly promotes the player’s mood, and the beautiful scenery and the orchestra’s passionate performance create an unparalleled audio-visual feast.

Therefore, it is not so much a live broadcast as a grand party with a lot of resources and careful preparation, which just echoes the hot search # Love and Spring Festival Evening # last night.

Looking through the discussion of players related to Love and Producer, I found that their comments on it are often "initial heart" and "Bai Yueguang".

Even many people think that they are "enough" and "tired" and unload the game, but they will involuntarily return to the love language market every once in a while; There are not a few players who have survived since the opening of the service.

From the player’s point of view, Li Zeyan, Xu Mo, Bai Qi, Zhou Qiluo and Ling Xiao are too attractive to give up. From the perspective of the industry, the source of high loyalty is the absolute grasp of the shaping of diagonal colors and feelings, which is inseparable from the long-term insight into female users and the self-innovation of products that keep pace with the times.

Love women’s long-term operation requires the professionalism of "temperature"

"Now the ladies are eating better and better."

Whenever "Love and Producer" has a big update, it will always receive such comments from players, especially this year. Among the nicknames given by the player group to the paper folding game, "roll paper" (meaning too big) is also quite loud.

In fact, the quality of the sixth anniversary live broadcast is the epitome of the professional ability of the team of Love and Producer. Looking back at the update and development of the game content, I prefer to call it "professionalism with temperature".

The content iteration direction of Love and Producer has always been linked to the increasing demand of female players for diversified aesthetic, emotional and interactive dimensions.

In terms of content shaping, an intuitive performance is that the role card is getting better and better. On the premise that the charm of the characters remains unchanged, the card face of Love and Producer has gradually completed the evolution of 2D→Live2D→ Interactive Live2D, so the charm of the characters has become stronger with the improvement of technical expression.

Another performance is the increasingly rich gameplay in the game. The cute and fat baby image newly launched this year will also accompany the players to spend their leisure time here:

In narrative, the team has been boldly trying to seek breakthroughs in theme, content, form and other aspects to create a sense of freshness for players.

Take this year’s update as an example, there are both ethnic minority themes that reflect the cultural collision and are full of exotic customs, such as Chinese Valentine’s Day’s "Ni Trace in the Mountains and Seas", and western fantasy themes that create an epic and fatalistic sense, such as Halloween’s "The Death of Power".

As far as emotional experience is concerned, the story of a mountain and a sea is more like a cookie, while the story of the disappearance of power is serious, even with a strong tragic color-the former "sends sugar" and the latter "sends knives". Thanks to the profound narrative skills, the two diametrically opposite emotional experiences have won the same high praise among the players, and some players even send videos to study and taste them.

In terms of long-term operation, the "Love and Producer" team also has their unique understanding.

For example,Each character has a unique Weibo account.It has been updated since 2018 and has never stopped. Here, you can see them sharing their daily lives, and it has also become a channel for players to express their love outside the game, and the sense of companionship that lasts for a long time arises spontaneously:

What’s more, the characters will even write clues about future activities in their blog posts, creating a surprise for players who are aware of it and suddenly realize it:

The foreshadowing of the grass snake gray line brings the echo of the experience inside and outside the game, which invisibly enhances the realism of their existence and the sense of trust with the players.

In addition, the meticulous care for players’ emotions is also the advantage of the tour operation.

In the mature interactive form of the game character calling the player, the team of Love and Producer continues to polish the details and strive to improve the player’s experience. For example, in this interactive phone call for the sixth anniversary, they innovatively provided players with 15 seconds of free interaction time-making it a real call that can express their hearts with the characters; Even the last number of the call number is buried with the egg of the character’s birthday, which makes many players feel such "useful details".

On the one hand, all of the above reflects the accumulation and deep cultivation of Love and Producer at the content level, on the other hand, it reflects the team’s deep grasp and care for the psychology, preferences and habits of female users: there is professionalism in temperature, nothing more than that.

Is time a killer? His arsenic is my honey.

To tell you the truth, in terms of age, Love and Producer, which has been online for six years, is really an old game.

However, judging from the marketing actions of this game in recent years, it is hard to say that it is really old. Even because of its solid user base, Love and Producer has taken the ladies to play more and more "wild" and always rushed to the forefront of the Internet trend. The new linkage plan for 2024 announced in this live broadcast includes intangible cultural heritage such as Jiaodong Huabo, cross-border cross-cultural IP such as Sherlock Holmes, and scenes of Xiamen travel, Baidu map, traffic card and COCO milk tea linkage involved in the daily life and work of producers.

In addition to the routine operations of major countries such as milk tea brand co-branding, you can even see that it is linked with the pink rabbit, and the funny and funny expression packs quickly spread among the players:

Or the "earth to the extreme" farmhouse activities, allowing players to achieve epic achievements such as witnessing Li Zeyan selling fish and Professor Xu Mo selling vegetables:

There are also cross-border linkages with high-end brands such as Longines to meet the needs of players at different levels:

There is also a cross-border linkage such as "Love and Producer" X Suzhou Arts and Crafts Industry Association X Suzhou Silk Museum, which brings unique aesthetic experience to players, but also moistens the intangible cultural heritage and the charm of traditional culture in the hearts of players.

Popular and extravagant, funny and serious, modern and traditional, bold and generous marketing planning again and again, repeatedly bringing fresh and interesting experiences to players, it is really necessary to reiterate:

"The ladies are eating better and better."

For many game products, time always plays the role of "killer". However, from "Love and Producer" and its players, I can see that the flow of time can’t erase the enthusiasm, but because of the precipitation of years, this feeling is more meaningful and profound.

In other words, in terms of products rooted in human emotional needs, time is by no means arsenic, or even better than honey-of course, the premise is that the product itself is excellent and deep enough to allow players’ emotions to continue, accumulate and grow. Love and Producer, which has spanned six years, is undoubtedly an excellent example.

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It is an acknowledged fact that "Love and Producer" opened the door to National B; Another fact is that due to the phenomenal achievements of this game, the national B track has long been in a "post-love and era".

This evergreen game, which has been online for 6 years, made me clearly realize that even the paper makers are not necessarily the more "new" the better for those players who infuse life feelings into their characters. They are still waiting for their next, next, eternal anniversary with the characters. The lethality of "Bai Yueguang" not only comes from the glimpse of youth, but also lies in the company and dedication in the morning and evening.