CCTV News:During the period of Spring Festival travel rush in 2022, China State Railway Group Co.,Ltd. delivered 420 million tons of goods, up by 1.4% year-on-year, and the average coal storage days of 363 railway direct power supply plants nationwide reached 22 days.

During the period of Spring Festival travel rush, China State Railway Group Co.,Ltd. strengthened the organization of coal supply and transportation, and gave priority to the supply of 23 power plants in northern Hebei, which served the Winter Olympics, realizing the dynamic clearing of the coal storage days of 363 railway direct power supply plants nationwide below 18 days, with an average consumption of more than 22 days; Strengthen the transportation of holiday materials and epidemic prevention materials such as food, fruits and vegetables, and the loading of agricultural and sideline products and medicines increased by 11.4% year-on-year.

Taiyuan Bureau has played the role of two heavy-haul railways, namely Daqin Line and Wadi Line, as well as important energy transportation channels, such as Houyue Line and Shitai Line. By speeding up empty car distribution, optimizing pick-up and delivery links, reducing transit time, marking and controlling train by train and tracking train by train, the efficiency of coal shipment has been improved, and the daily running number of heavy-haul trains has increased from 80 pairs to more than 90 pairs.

The number of trains entering and leaving China and Europe at Alashankou and Horgos railway ports in Xinjiang continued to increase. As of February 25th, 911 trains entered and left China and Europe at Alashankou railway port, up 9.4% year-on-year. Horgos Railway Port has 1,066 trains in and out of China and Europe, up 13.9% year-on-year.

　　Editor’s note:With the improvement of living standards, health has become our most concerned topic. What is healthy food? How to prevent physical diseases in life? This has become the focus of attention. People’s Health Network launched the column "Jintai Health Park" to take stock of the most healthy lifestyle for you every week and take you into the health park.

　　Don’t forget to nourish your heart and protect your brain when spring comes.

　　Spring is coming, "heart disease" still needs to be prevented.

　　Many old patients with cardiovascular and cerebrovascular diseases will feel that the most dangerous winter has passed and they can breathe a sigh of relief. Liang Donghui, director of zhujiang hospital Department of Traditional Chinese Medicine of Southern Medical University, reminded that research shows that cardiovascular and cerebrovascular diseases have two peak periods every year, one in autumn and winter, and the other in spring.

　　External cause: the climate is hot and cold.

　　Especially in spring in Lingnan area, the climate is changeable, and it is hot and cold, which is easy to cause acute attacks of cardiovascular and cerebrovascular diseases. In particular, patients with hypertension and coronary heart disease are prone to angina pectoris, even myocardial infarction and stroke. Therefore, the folk proverb of "covering spring and freezing autumn" is very reasonable. "Spring cover" means that the temperature in spring has just warmed up, so it is not appropriate to take off winter clothes too early, because it is warm and cold at this time, and the temperature difference between morning and evening is relatively large. It is difficult to adapt to taking off winter clothes too early, once the temperature drops, the human body’s resistance will decrease and blood pressure will fluctuate greatly, which will easily lead to the increase of myocardial oxygen consumption index and increase the heart load.

　　When blood vessels are stimulated by cold, they will spasm. People with atherosclerotic plaques, those unstable plaques will rupture and fall off, resulting in myocardial infarction and cerebral infarction.

　　Internal cause: hyperactivity of liver and emotional uncertainty.

　　In addition to external factors, spring "heart disease" is prone to internal factors. Traditional Chinese medicine believes that spring belongs to wood in the five elements, and the liver belongs to wood in the five internal organs of the human body (heart, liver, spleen, lung and kidney). Spring qi passes through the liver, and liver qi rises vigorously. Many people with high blood pressure have a common physical feature — — Hyperactivity of liver yang and vigorous liver fire. In spring, their mood is often very unstable, and they are prone to lose their temper. When they lose their temper, their blood pressure will increase, and cardiovascular and cerebrovascular diseases will easily occur.

　　Do three things to protect cardiovascular and cerebrovascular diseases in spring.

　　Liang Donghui said that a healthy body needs active and continuous maintenance. For middle-aged and elderly people, especially those with cardiovascular and cerebrovascular diseases and high-risk groups, it is very important to do seasonal prevention work, which can reduce the incidence and reduce the serious harm caused by diseases. Care for blood vessels in spring should pay attention to the following three aspects:

　　1. Don’t let your body catch cold, keep warm and reduce the heart load.

　　Pay attention to the change of weather, add and reduce clothes in time, and would rather wear more clothes than freeze. Especially when going out in the morning and evening, pay attention to keep warm and wear a good hat to prevent cold wind from invading the body, causing blood pressure fluctuation and vasospasm, avoiding the rupture and shedding of unstable plaques from causing myocardial infarction and reducing the heart load.

　　2. Eat a reasonable diet and eat more bud vegetables in spring, which will help the yang to rise.

　　For patients with cardiovascular diseases, it is necessary to keep your mouth shut at all times, and eating and drinking may cause illness at any time. To prevent cardiovascular and cerebrovascular diseases, the diet is mainly coarse grains and vegetables, and it should be low in oil, salt, fat and sugar.

　　In the season when the yang rises in spring, the human body’s yang conforms to nature, and it is scattered upward and outward. You can eat foods that warm and tonify the yang and disperse the temperature rise, such as onions, garlic, ginger and leeks. Sprouting vegetables such as bean sprouts, Toona sinensis, tender bamboo shoots and spinach also contribute to the rise of yang. You can eat more onions, tomatoes, loofah, eggplant, fungus, etc. These foods can resist arteriosclerosis and reduce blood fat. Edible foods that are sweet and spleen-nourishing, such as jujube and yam. Eat more fresh fruits and vegetables to help calm and nourish the liver.

　　3. Keep a good mood, and avoid mood swings of great joy and great sorrow.

　　Spring is the time when the liver is flourishing. Chinese medicine believes that the liver governs the release of qi, which means that maintaining psychological balance and emotional stability is beneficial to the health of the heart and blood vessels and can reduce the incidence of cardiovascular and cerebrovascular diseases.

　　Never avoid the emotional fluctuation of great joy and great sorrow, which will easily lead to blood pressure fluctuation, autonomic nerve dysfunction and cardiovascular and cerebrovascular diseases. Especially those patients with cardiovascular and cerebrovascular diseases with depression and anxiety at the same time should be more vigilant.

　　If you want "heart" health, you must also pay attention to "mood" health

　　Often "heart jam" for some daily trifles may lead to real "heart jam" for a long time. Liang Donghui said that in clinical practice, it is found that more and more patients with cardiovascular and cerebrovascular diseases have mental and psychological problems. The comorbidity rate of cardiovascular and cerebrovascular diseases with depression and anxiety disorder is very high.

　　Experts remind that if someone in the family always feels uncomfortable and can’t find the reason for going to the hospital, they must be patient, understand more, explain more, and seek help from mental and psychological professionals when appropriate.

　　Daily chest distress and palpitation can be relieved by pressing two acupoints.

　　Liang Donghui said that if the patient is diagnosed with "double heart disease" with cardiovascular disease and psychological disorder at the same time, the doctor should conduct corresponding dual diagnosis and treatment and "treat both mind and body". However, the family and society should also have corresponding support, and patients should "relax" and face the disease positively. Sometimes they might as well do health exercises, Tai Ji Chuan and Ba Duan Jin under the guidance of Chinese medicine practitioners.

　　If there are some symptoms such as chest tightness and palpitation at ordinary times, what method can be temporarily relieved? Liang Donghui introduced two methods of acupressure. In case of cardiovascular and cerebrovascular diseases, you can massage yourself while waiting for the arrival of professional ambulance personnel, which has good anti-angina and anti-arrhythmia effects. Daily massage can also play the role of health care and heart protection, and patients with atrial fibrillation, premature beats, arrhythmia and other diseases can use it to regulate themselves.

　　1. Neiguan point: Regular pressing has the functions of calming the heart, calming the nerves, regulating qi and relieving pain, and is called Baoxin Yaoxue. Sometimes gastrointestinal discomfort, such as nausea and vomiting, and even motion sickness, can be relieved by pressing this point.

　　【 Acupoint selection method 】 The transverse palmar stripes are pointed upwards by three fingers, and the midpoint of the two tendons is Neiguan point, between the palmar longus tendon and the flexor carpi radialis tendon.

　　[Massage method] Press the thumb on Neiguan point, press the index finger on the corresponding Waiguan point on the outer side of the arm, and force the finger vertically downward, and it is appropriate to feel sore. After pressing for 20~30 seconds each time, gradually release it, and then press it down again. Press each hand for 3~5 minutes, and then change the inner and outer points at the corresponding position on the other side for the same time and method.

　　2. Taichong point: Regular pressing has the effect of calming the liver and suppressing yang, which can relieve hypertension, dizziness and headache.

　　【 Acupoint selection method 】 It is located at the back of the foot, at the front depression of the joint of the first metatarsal and the second metatarsal.

　　[Massage Method] Press your fingers down on the acupoints, then massage them, with moderate intensity, so as to produce a feeling of soreness. Press each acupoint repeatedly for 1-2 minutes, and then change one side to the corresponding position of the other foot, and massage in the same way.

　　Soaking feet at nine o’clock in the evening is the best way to protect the kidney.

　　Soaking feet before going to bed is a good habit, which can promote blood circulation of lower limbs and relieve fatigue of the day, but pay attention to time. Because the physiological activities of the human body are periodic, that is, we call it the biological clock. This biological clock has a cyclical law of growth and collection. In the morning, qi rises to the outside, but at night, it is the opposite. It needs to converge and hide inside. Our daily activities must also conform to this law in order to be healthy.

　　According to the traditional twelve o’clock timing method, at night, from 9 o’clock to 11 o’clock, Hai is the last one of the twelve branches, and then it is time to enter the next cycle. We often say that when the sun is shining, it can be said that our yang is starting again. If the last cycle is not well rested, the next cycle will start wearily, which will lead to health hazards in the long run. Therefore, we must let our qi, blood and spirit fully return before 11 o’clock, and sleeping on time is a good measure.

　　In addition, soaking feet before going to sleep also plays an auxiliary role. It is most appropriate to soak feet with warm water at 9: 00 pm to 11: 00 pm, which can attract our spirit to the lower limbs, and the spirit has a leading role in qi and blood. When the spirit is concentrated, the qi and blood will also descend. For some mental workers, it is very useful for the spirit of qi and blood to descend, because after thinking about the problem for a day, the spirit is concentrated on it, and the brain is more excited, so it is more difficult to fall asleep at night. After soaking feet in warm water, the spirit and qi and blood are easier to return, that is, to return to their base camp, and the kidney dominates the storage of essence, so it is the kidney that is replenished after collection.

　　The kidney meridian of human body starts from the first step. After soaking feet in warm water, it plays a warming role and is a benign stimulus to the kidney meridian, which will naturally play a good role in the kidney. Therefore, although no measures have been taken for the kidney, the meridian can also play a role in tonifying the kidney.

　　It should be noted that the water temperature of soaking feet must be moderate, not too hot or too cold. If the water temperature is too hot, it will not help the kidney to collect, but will make people more excited, thus increasing the consumption of kidney essence; If the water is too cold and cold, the meridians will be blocked, and the cold will enter the abdomen along the meridians, and its harm is self-evident.

　　Walking briskly every day, you can easily live to 80 years old.

　　Life lies in exercise, which is good for longevity. A new study published at the 68th annual scientific meeting of the American Heart Association found that a 70-year-old man’s chances of living past 80 can be doubled by walking briskly every day.

　　Professor seamus wheelton, a researcher at Johns Hopkins University School of Medicine in the United States, and his research team made an in-depth analysis of the medical records of more than 6,500 participants over 70 years old in 18 years. The researchers asked the participants to do their best to exercise regularly on the treadmill or stationary bicycle, tested their exercise stress, and divided them into groups according to their exercise amount and heart disease risk factors. During the 10-year follow-up survey, 39% of the participants passed away. The results of comparative analysis show that people who walk briskly every day are twice as likely to live past 80 as those who don’t exercise. Even if the risk factors of heart disease are taken into account, this result still holds.

　　Professor wheelton said that the new research results show that fitness level is an important indicator to predict life span and health, and clinicians can incorporate it into the process of seeing a doctor and evaluate the exercise stress of elderly patients by asking them about their exercise patterns. This diagnosis method has the advantages of low cost, low risk and low technology. Experts suggest that for people who do not have heart disease risk factors such as hypertension, high cholesterol, diabetes and smoking, if they do not exercise, their risk of premature death is similar to that of people with more than three risk factors.

　　Six benefits of reaching the standard of sleep

　　Adults should sleep at least seven hours a night, but many people can’t reach this standard. For those who don’t get enough sleep, an extra hour’s sleep can give the body and brain a better rest and improve their health in many ways. Recently, the American Reader’s Digest magazine summarized the benefits of reaching the standard of sleep.

　　1. Protect your heart. A research result announced at the general meeting of the European Society of Cardiology shows that both lack of sleep and too much sleep are harmful to the heart. This may be because sleep will affect physiological processes such as glucose metabolism, blood pressure and inflammation, which will have an impact on the incidence of cardiovascular diseases.

　　2. The risk of diabetes is reduced. Even healthy young people, as long as they don’t get enough sleep for one night (less than 6 hours), will affect their metabolism. A study by Sultan University in Qaboos, Oman found that long-term sleep less than 6 hours may be related to the onset of type 2 diabetes. In this case, the body will produce too much insulin, but it cannot be used to decompose glucose in the blood.

　　3. Keep slim. Exercise and a balanced diet are essential to keep a healthy and slim figure, but a good rest at night also helps to keep your weight stable. The American Nurses’ Health Research (NHS) found that people who sleep less than five hours have a 15% higher risk of obesity than their peers who sleep seven hours a night.

　　4. It is not easy to get depression. Studies have shown that people with insomnia are 10 times more likely to suffer from depression than normal people, and are more likely to commit suicide. People with obstructive sleep apnea are more likely to suffer from depression.

　　5. Enhance immunity. Poor sleep quality will have a negative impact on immunity, and it is more likely to catch a cold or infection. When sleeping, the immune system usually releases cytokines. However, after many sleepless nights, the number of cytokines, antibodies and cells produced by the body with anti-infection ability will decrease.

　　6. The risk of dementia is reduced. Researchers at Boston University School of Medicine found that people with poor quality during REM sleep have a higher risk of dementia. This cycle is the best time for sleep quality, and the efficiency of brain rejuvenation is the highest.

Huang Lei, the name once represented the image of a "literary youth". His acting, directing, singing and teaching are admirable, and so is his marriage and family. However, in recent years, this actor who once claimed to be a "good man" has been frequently exposed to emotional problems and behavioral disputes, which has aroused widespread concern. Recently, his sex scenes in movies caused controversy, because his figure and belly became the focus. Some netizens even broke the news that he had an affair with his female college students, proper relationship, and made moves on beautiful women in public. These events make people question his professional attitude and the management of his own image, and also make his "literary" personnel completely collapse.

Huang Lei was born in a family of performers in Jiangxi province, and his parents were local drama actors. He was influenced by drama since he was a child. However, although his family background laid the foundation for his performance, he himself did not have a strong interest in performance from the beginning. An experience in his childhood made him feel resistant to acting, which may be one of the reasons why he explored in the field of acting in the future.

Huang Lei didn’t do well in the college entrance examination, so he couldn’t enter an ideal university. However, he followed his parents’ advice and applied for the Shanghai Theatre Academy. However, after failing in the first year, he decided to change his strategy and go to Beijing Film Academy. There, he was lucky enough to be discovered by Chen Kaige, and this opportunity changed his life path. Chen Kaige’s vision enabled Huang Lei to enter the entertainment circle. Although it did not immediately become popular all over the world, it marked a good start for his career.

Huang Lei’s love life has always attracted much attention. Before marriage, it was revealed that he had had a speculative friendship with Rene Liu. This relationship did not develop rapidly, and it was not until they co-filmed the TV series April Day on Earth that their feelings changed clearly. However, his love life is not limited to this period. Yi Nengjing showed unusual behavior towards Huang Lei during filming, which made people doubt her motives. This incident triggered a lot of speculation about Huang Lei’s emotional concept.

Huang Lei married Sun Li on March 8, 2004. Sun Li met Huang Lei at the Beijing Film Academy, when Huang Lei was her teaching assistant and fell in love with her at first sight. After nine years of long-distance running in love, they finally got married. It must be said that Huang Lei and Sun Li have always been the "immortal couple" that everyone envied.

The married life of Huang Lei and Sun Li has also attracted much attention. They have a daughter, Huang Duoduo, which is the highlight of "Where is Dad?". However, although Huang Lei showed his image as a "good father" in the program, some people pointed out that there were hidden problems in his words and deeds. He is often accused of controlling and suppressing his wife Sun Li with words, which makes people worry whether he really understands what equality and respect are. Huang Lei also showed "great wisdom in wife training" in variety shows, and made the internal problems of the family public. This practice caused many questions, and people began to question whether he was only thinking about his public image, regardless of the feelings of his wife and daughter.

In recent years, the public image of Huang Lei has gradually collapsed. He frequently reveals his true character in variety shows instead of covering it up. The quality of his works has also been questioned, and many characters have striking similarities with his own personality, which makes the audience feel bored and disappointed. Recently, his sex scene in the movie Dying to Survive caused controversy, because his figure and belly became the focus. This incident makes people question his professional attitude and the management of his own image.

Some netizens broke the news that Huang Lei once had an affair with her female college students, and made moves on beautiful women in public. An insider claimed that he was a student in Huang Lei, and provided evidence to prove that the accusation was true. He also said that there was conclusive evidence that Huang Lei had a relationship with female college students. What’s more, it was a long time ago. Now that the female college student has graduated, married and had children, Huang Lei no longer hides herself as she gets older, and negative news keeps coming.

The impact of these events on Huang Lei is enormous. He not only lost the support and trust of many fans and audiences, but also completely collapsed his "literary" personnel. He once thought that he could use the cloak of "literature and art" to cover up his "greasy" heart, but it turns out that this is just a self-deception When the truth is revealed, he can only face his own mistakes and consequences.

Huang Lei also didn’t get sympathy and support from peers and insiders. On the contrary, many people expressed their dissatisfaction and contempt for him. For example, Chen Kaige once said in an interview: "I think Huang Lei is a good actor, but I don’t like him as a director." This sentence shows that Chen Kaige is not satisfied with the works directed by Huang Lei. Rene Liu once insinuated Huang Lei’s disloyalty and irresponsibility in Weibo. She said, "I don’t know about you, but I think that if a person can’t be responsible for his family and marriage, he is not qualified to be responsible for anything." This sentence shows that Rene Liu does not understand and forgive Huang Lei’s emotional problems. Yi Nengjing once expressed dissatisfaction and ridicule to Huang Lei in the program. She said, "You know, you are one of the men I hate most." This sentence shows the change of Yi Nengjing’s attitude and feelings towards Huang Lei. These people were Huang Lei’s former partners and friends, but now they have drawn a clear line with him and even openly expressed their opposition and boycott.

These incidents have done serious damage to Huang Lei’s career and reputation. He not only lost the support and trust of many fans and audiences, but also completely collapsed his "literary" personnel. He once thought that he could use the cloak of "literature and art" to cover up his "greasy" heart, but it turns out that this is just a self-deception When the truth is revealed, he can only face his own mistakes and consequences.

These incidents also had a great impact on Huang Lei’s family and marriage. He not only betrayed his wife Sun Li, but also hurt his daughter Huang Duoduo. He not only destroyed his family happiness, but also ruined his father image. He not only plunged himself into a moral crisis, but also lost his dignity and credit. He not only brought himself trouble and predicament, but also brought himself shame and regret.

Editor in charge:

Dongfeng Warrior officially announced the pre-sale price of 917 Jiaolong Armor and its enhanced version of Jiaolong Armor Max, which were 768,000 yuan and 868,000 yuan respectively, 130,300 yuan higher than that of ordinary extended-range models. The new car uses a large number of aviation-grade carbon fiber materials, which makes the carbon fiber coverage rate of the whole car reach 22.3%, and the body size has also increased. The model is painted in desert storm yellow, and the silver roof contrasts, showing a more domineering shape than the tank 800.

The appearance of 917 Xiaolong armor has been significantly upgraded, including replacing it with a straight waterfall-type middle net, increasing the air intake area, adding two raised ridges to the machine cover, and the front and rear wheel covers are made of carbon fiber and equipped with round cake-type closed wheels. The car side retains the traditional door handle design, and adds side boxes and storage racks, and the roof is equipped with an expansion platform. The tail design includes split taillights and full-size AT spare wheel frame.

In terms of interior, 917 Xiaolong Armor is equipped with a 12.3-inch suspended LCD instrument, a 15.6-inch suspended touch control panel and a 12.3-inch passenger entertainment screen, equipped with four multi-function steering wheels, streaming rearview mirrors, leather stitching seats, physical function buttons and traditional air conditioning outlets. The central armrest box, door panel and center console are decorated with a large number of carbon fiber cover plates, highlighting the identity of its high-performance car.

In terms of power system, the maximum power of 917 Jiaolong armor range extender reaches 145kW, the total motor power is 600kW, and the peak torque is as high as 1050 N m. Matching the Contemporary Amperex Technology Co., Limited ternary lithium battery pack of 65.8kWh, the CLTC has a pure battery life of 200km and a comprehensive battery life of 1026km. The new car also comes standard with a T-MAX professional electric winch, which can provide a pulling force of up to 12,500 pounds and enhance the off-road capability.

In 2022, Ethan learned that donating hematopoietic stem cells can save the lives of patients with hematological diseases through the publicity activities of hematopoietic stem cell donation organized by the school. After that, he took the initiative to register and keep samples, and joined the database of hematopoietic stem cell donors in China.

In April this year, he received a phone call from Shanghai Branch and learned that he had successfully matched a patient with hematological diseases. When asked if he was willing to donate, he did not hesitate to express his affirmation. He said that in general, the probability of successful matching is extremely low. "Since it has been met, it is a rare fate."

Ethan had a dream of joining the army since he was a child. In 2019, he became a glorious China People’s Liberation Army soldier with the desire to serve the motherland. Looking back on this experience, he said that it was the most precious wealth in life, which inspired his spirit of selfless dedication and courage. After retiring from the army, the soul of the army will last forever. When faced with the help of patients with hematological diseases, he is willing to light the hope of rebirth for patients.

In order to complete the donation better, he worked regularly and adjusted his diet to ensure that his body was in the best condition. After admission, he actively cooperated with the medical staff to complete the preparations before donation. On July 22nd, after several hours of collection, Ethan successfully completed the donation, and the precious hematopoietic stem cell suspension was urgently sent to a distant place.

"I have never met that patient before, and I can’t even know his current situation. I just hope that he can recover soon and come on!" A simple blessing carries a passionate truth.

Want to give "Capibala" to each other.

Yao Jian is a grassroots policeman. He is busy at work on weekdays but has always been enthusiastic about public welfare and actively participated in blood donation. In 2019, the unit organized a warm-blooded youth to volunteer to join the database of hematopoietic stem cell donors in China, and he signed up with many colleagues. "Before, colleagues in our unit successfully donated hematopoietic stem cells, which gave me a better understanding of the specific methods and processes of hematopoietic stem cell donation. I think it is a sacred thing to save a life with my own blood. "

　　"get up! People who don’t want to be slaves … …”

　　1935年，中华民族生死存亡的危急时刻，电影《风云儿女》上映，从此，字字铿锵、句句雄壮、旋律激昂的主题歌《义勇军进行曲》成为中华民族解放的号角。

　　1949年9月，中国人民政治协商会议第一届全体会议上，《义勇军进行曲》被选为代国歌，在10月1日的开国大典上第一次在天安门广场奏响。之后，它从694首歌词和632首曲谱中胜出，最终正式成为中华人民共和国国歌。

　　作为中国“第一声音”，《义勇军进行曲》一直是凝聚中华民族力量、唤醒中华民族精神的铿锵之音，代表着国家主权与民族精神，在无数场合让亿万中国人心潮澎湃，为实现中华民族伟大复兴注入力量。

　　国歌是国家的象征和标志。2004年3月，十届全国人大二次会议通过宪法修正案，正式规定中华人民共和国国歌为《义勇军进行曲》。2017年10月1日起，《中华人民共和国国歌法》正式施行，国歌有了一部专门的法律。

　　国歌法的背后，有着很多难忘的回忆。尤其值得一提的是，国歌法的诞生与一位音乐家和一位作家紧密相关。新中国成立70周年之际，《法制日报》记者走近那些曾为国歌立法奔走呼号的人物，重温国歌法背后的那些温暖故事。

　　于海：十年提案为国歌立法

　　9月7日，北京朝阳规划艺术馆，报告厅里座无虚席，一场两个小时关于国歌的讲座燃爆全场。宣讲人是中国人民解放军军乐团原团长、国家一级指挥，十一届、十二届全国政协委员于海。值得一提的是，这是他为国歌作的第70场专题宣讲，新中国成立70周年之际，这场讲座更有了特殊的意义。

　　宣讲前，于海接受了《法制日报》记者采访。他拿出厚厚的几大袋材料，里面是他多年来仔细整理积累的相关资料和几十个不同版本的国歌曲谱。40多年的军旅生涯中，于海指挥演奏最多的就是我国的国歌。国歌的每一个字、每一个音符都已渗透进他的生命。

　　作为解放军军乐团总指挥，于海曾四次参与天安门广场阅兵，他也被外界称为“指挥演奏国歌最多的人”，见证了共和国走向复兴的一个个历史瞬间。

　　一次次站在天安门广场完成国庆阅兵的军乐演奏重任，一次次见证了激动人心的时刻和大国庆典的辉煌，一次次饱含感情的演奏，不知不觉已经成为他生命中不可分割的一部分。于海对国歌的守护可以说至死不渝，一个最好的例证，就是他连续十年呼吁为国歌立法。

　　As the highest-standard ceremonial troops in the country, the PLA Military Orchestra undertakes the music performance tasks of major ceremonies, important meetings and welcoming state guests of the country and the army. Yu Hai and his comrades-in-arms also began to go abroad and participate in international music exchange visits to show the world the brand-new style and features of China. Because of his work, Yu Hai has played national anthems in many countries. However, he gradually discovered that some literary and art groups at home and abroad made mistakes in playing our national anthem, which was not accurate and standardized, and the version of the national anthem was not uniform, which was very chaotic.

　　What worries him even more is that some people’s awareness of the national anthem is particularly weak. Many people don’t know the lyrics of the national anthem and can’t recite the lyrics of the national anthem, so the spirit of the national anthem can’t be passed down well. Yu Hai still remembers one thing, which was a meeting he once attended. Before starting, the participants had to sing the national anthem. In the discussion that followed, some participants asked whether the national anthem was out of date. Do the lyrics need to be changed in peacetime? "The national anthem is a symbol of national sovereignty and must not be changed at will." Yu Hai retorted on the spot: "The oldest Dutch national anthem in the world has a history of more than 400 years and is still being sung today; The French are romantic and casual, and the "La Marseillaise" is very combative, and it has never changed. Why should our national anthem be changed? The most important thing is that our national anthem reveals the national spirit of courage, unity, cooperation and perseverance, which cannot be changed! "　

　　"Our national anthem is only 84 words, 37 bars, and it only takes 46 seconds to play and sing. But it is a sign of a country’s independence and self-improvement. " Talking about his original intention to protect the national anthem, Yu Hai told reporters that the national anthem embodies all the struggles that the Communist Party of China (CPC) led the people to strive for national independence, people’s liberation and realize the country’s prosperity and people’s prosperity. It is a strong melody that inspires people to forge ahead courageously, a vivid teaching material for patriotic education, and the strongest voice in the hearts of 1.4 billion people in China. But for a long time, the legal provisions on the national anthem in China are almost blank. Except that the Constitution clearly stipulates that National Anthem of the People’s Republic of China is March of the Volunteers, there are no other provisions on the use of the national anthem at the legal level. "Through legislation, the important position of the national anthem as the first voice of People’s Republic of China (PRC) has been determined, and it can enjoy the same protection as the national flag and national emblem." Yu Hai said.

　　In March 2008, Yu Hai, who attended the Chinese People’s Political Consultative Conference meeting for the first time as a member of Chinese People’s Political Consultative Conference, proposed to legislate for the national anthem. He made the same proposal every year for the next ten years. His persistence has even been joked by other members as a contemporary "Xianglinsao". However, Yu Hai never gave up and always insisted on legislating the national anthem.

　　Finally, on the afternoon of September 1, 2017, in the tenth year of Shanghai’s persistent proposal for national anthem legislation, the 29th session of the 12th the National People’s Congress Standing Committee (NPCSC) voted to pass the National Anthem of the People’s Republic of China Law. At that time, Yu Hai, who was preparing to return to Beijing at Changsha Airport in Hunan Province, received a WeChat from the person in charge of the the National People’s Congress Standing Committee (NPCSC) Law Committee: "The legislative vote on the national anthem of the National People’s Congress Standing Committee (NPCSC) just passed this afternoon! Your persistence, your efforts and your contribution have finally come to fruition! "

　　And that day happened to be Yu Hai’s 62nd birthday. Yu Hai was so excited about this that he couldn’t help but sigh that it was destiny takes a hand, and he received the best birthday gift of his life on a special day.

　　Today, the 64-year-old Yu Hai has not stopped. He began to shoulder the heavy responsibility of preaching the history of the national anthem, and often went to some institutions, schools and enterprises to give lectures to publicize and preach the knowledge related to the national anthem. "The national anthem is the voice image of the country. I hope that everyone who has heard my preaching can know the importance of safeguarding the dignity of the national anthem, and love the country and the Chinese nation more. " Yu Hai said.

　　Aikebaier Mi Jiti: Give the national anthem a clear legal status.

　　Mi Jiti clearly remembers that the time when he received the phone call that excited him was at 10: 56 am on April 19th, 2017. On the phone, the relevant staff of the National People’s Congress Standing Committee (NPCSC) Law Committee told him that the national anthem was going to be legislated, and invited him to attend the legislative forum held in the organ of the National People’s Congress on the morning of April 27th. This means that, from the second session of the 12th Chinese People’s Political Consultative Conference Conference in 2014, the "Proposal on Amending the National Flag Law to the National Flag and Anthem Law" was put forward, and the efforts made by Akbar Mi Jiti for the national anthem legislation have blossomed and borne fruit for four consecutive years.

　　Member of the 11th and 12th Chinese People’s Political Consultative Conference, former editor-in-chief of China Writers, former deputy secretary of the Party Committee of China Writers Publishing Group, former deputy director of the Management Committee, deputy director of the Film and Television Committee of the Chinese Writers Association, and executive vice president of the China Film Literature Society … … Mi Jiti has many titles, but his favorite identity is a writer. As one of the outstanding representatives of Kazak people in 56 ethnic families, Akbar Mi Jiti has created a large number of literary works. The emergence of Mi Jiti’s legislative proposal for the national anthem is also directly related to a writer, that is, Su Shuyang.

　　艾克拜尔·米吉提回忆说，有一次，他与苏叔阳见面时聊起了国歌、聊起了田汉，两人都很激动。苏叔阳突然说：“老艾，你是政协委员，你应该提个提案，在天安门广场国旗升旗杆下汉白玉护栏外侧贴上60厘米×40厘米铜牌，刻上五线谱国歌歌曲，再刻上国歌歌词、词作者田汉，曲作者聂耳。这样既是进行爱国主义教育，也会成为天安门广场一道新的风景。”听到这个建议，艾克拜尔·米吉提的眼前为之一亮，认为这的确是一个很有价值和意义的提案。于是，在当年全国政协会议期间，艾克拜尔·米吉提提出了《关于在天安门国旗升旗台侧附国歌〈义勇军进行曲〉五线谱歌词铜牌的提案》。

　　但当年，这个提案最终并未落实，也没有单位办复意见。“当时，这个提案的接办单位天安门广场管理局十分积极。但是接近岁尾，他们十分委婉地在电话里告诉我，天安门广场管理局只是北京市政府派出机构，要动天安门广场的一草一木、一砖一瓦，他们做不了主，需要上级批准。更为重要的是，中华人民共和国国歌《义勇军进行曲》虽在宪法和国旗、国徽法中有所表述，但是没有明确法律地位，没有法律支撑，无法操作。”此时，艾克拜尔·米吉提才知道，原来国歌居然没有立法保护，由此，才想到必须为国歌立法。

　　“只有让国歌获得明确的法律地位，《关于在天安门国旗升旗台侧附国歌〈义勇军进行曲〉五线谱歌词铜牌的提案》方能得以依法落实。”2014年，艾克拜尔·米吉提再次提出《关于在天安门国旗升旗台侧附国歌〈义勇军进行曲〉五线谱歌词铜牌的提案》，同时还提出了《关于建议修订〈国旗法〉为〈国旗国歌法〉的提案》。在此之后，每年大会上，他都会提出这两项提案。

　　艾克拜尔·米吉提的记忆深处，还有一个令人感动的画面——在牧区的一所小学，只有一名老师带着一名学生在升国旗、唱国歌。“各民族共唱国歌时，民族自豪感会油然而生。这也是我反复为国歌立法提案的另一个初衷。”艾克拜尔·米吉提告诉记者，中华人民共和国国歌曾被翻译成蒙古语、藏语、维吾尔语、哈萨克语和朝鲜语等语言，这使更多的少数民族公民能够更好、更准确地理解国歌的含义。从小唱国歌，这将对我国的民族团结起到巨大的促进作用。“就像在牧区，许多人家节庆日会挂上国旗一样，唱响国歌这样的爱国主义教育，会比空泛的教育更具体、更有效。”

　　念念不忘，必有回响。艾克拜尔·米吉提的坚持也最终有了让人欣慰的结果。2017年，国歌法被列入全国人大常委会立法工作计划，这也便有了那个邀请电话。2017年4月27日上午，全国人大常委会法工委举行专题座谈，邀请部分人大代表和政协委员就中华人民共和国国歌《义勇军进行曲》立法问题进行协商，给出了国歌法的时间表和路线图。2017年10月1日，共和国68岁生日这天，国歌法正式施行。

　　再过几天，天安门广场上，庆祝新中国成立70周年阅兵仪式即将举行。“当五星红旗飘扬的时候，伴随着雄壮的国歌声，56个民族共同唱响国歌，那一定是一幅壮观景象。相信在国歌的激励下，中华民族伟大复兴的中国梦一定会实现！”艾克拜尔·米吉提充满期待。（记者　朱宁宁）

　　On the evening of July 1,

　　In the cultural performances celebrating the centenary of the founding of the Communist Party of China (CPC),

　　Party flag in my heartDance clips of the program

　　Touched many people.

　　Everyone is talking about the rain on this "ruin"

　　It not only fits the occasion, but also sublimates the theme of the performance.

　　However, many people did not think of it.

　　This rain is actually not a beautiful setting.

　　It was a sudden downpour in the middle of the recording.

　　But the actors were not affected at all.

　　Persist in completing the performance

　　This scene in the performance is so burning!

　　Situational dance "party flag in My Heart"

　　Showing that under the leadership of the Communist Party of China,

　　The people of the whole country are United as one.

　　Great victory was achieved in fighting SARS and earthquake relief.

　　In the rescue and disaster relief footage,

　　The "ruins" on the background board were shrouded in wind and rain.

　　The stage of reality is also in the storm.

　　When you are confused and tired.

　　The flag of the Communist Party of China (CPC) stood up against the wind and rain.

　　They clenched their fists and shouted"Come on China"

　　Under the baptism of heavy rain

　　Show vigorous and tenacious spiritual will.

　　It’s really raining … …

　　Participants said that on the day of recording the program,

　　It began to rain not long after the performance.

　　Then it rained harder and harder.

　　But the actors on the stage didn’t stop performing

　　On the contrary, the mood is more exciting and full.

　　One of the leading dancers, Liu Zhiyuan, said.

　　"Dance that dance in the rainstorm.

　　I feel that the role is me and I am the role. "

　　Although it is "God’s will"

　　But this rain was unexpectedly highlighted.

　　What is to be expressed in the program

　　The people of China are facing difficulties.

　　The spirit of never giving up and moving forward firmly.

　　only not"a stroke of genius"

　　Netizen: Just the right rain!

　　This performance is "the right time, the right place and the right people"

　　Many netizens thought at first.

　　The rain scene in the program is a beautiful dance setting.

　　I can’t help feeling that it is "really raining"

　　"the right place at the right time" and "the pen of genius"

　　Everyone also praised this group of actors.

　　"The common memory of the nation, the weather.Blessing special effects

　　The actor’s persistent performance … …This stage is too fried! "

　　Some netizens also said that

　　This rain is "tears of relief for the martyrs"

　　"They must have seen it, right … …”

　　▌Source of this article: CCTV News (ID: CCTV News Center) Comprehensive Observer Network, Chutian Metropolis Daily News.

　　Producer Wang Xingdong

　　Editor-in-Chief Zhang Zhida

　　Editor: Xu Chenyang Xu Weichen

Willow silk spits green, spring flowers sprout,

Handfuls of fresh spring vegetables emerged from the soil.

Some people say that the best way to make your body feel spring,

Is to "eat" spring into your stomach,

Let’s take a look at these spring dinner tables

What are the indispensable seasonal foods ~

Capsella bursa-pastoris

Su Shi, a great writer, once said, "It is better to cook mountain soup for a monk’s house than to seek wild grass around the wheat field." Shepherd’s purse is an out-and-out natural green nourishing food, which is not only a spring vegetable in wild vegetables, but also delicious on the tip of the tongue.

Shepherd’s purse and fresh meat wonton

For Shanghainese who love wonton, the shepherd’s purse wonton in spring is more delicious and full of fresh field aroma. Take a bite, keep your lips and teeth fragrant, eat one, the fragrance will fill your heart, taste it, and the fragrance will overflow in spring.

Fried rice cake with shredded pork and shepherd’s purse

A plate of fried rice cakes that is most suitable for spring, shepherd’s purse and shredded pork with rice cakes, is very attractive just visually. If you add some winter bamboo shoots, you will have to eat more!

Shepherd’s purse and bean curd soup

The smoothness of tofu, coupled with the fragrance of shepherd’s purse, makes the cp combination so delicious that people can’t afford it!

Spring bamboo shoots

Spring bamboo shoots are the best seasonal ingredients in spring, and they have the reputation of "the first treasure among vegetables" in ancient times. Spring bamboo shoots, because of their white color as jade and fresh meat, are essential food on the table. In Zheng Banqiao in Qing Dynasty, there was a judgment that "fresh bamboo shoots in the south of the Yangtze River take advantage of the shad, and the spring breeze is rotten at the beginning of March".

bamboo shoot soup with fresh and pickled streaky pork

"Pickling" refers to the pickled ham, with Jinhua ham as the top grade; "Fresh" means fresh bamboo shoots, fresh pork belly, hind leg meat or pig’s hoof, preferably pork belly or hind leg meat; "DuDu" means slow stew with small fire in Shanghai dialect.

Braised bamboo shoots in oil

Braised bamboo shoots in oil are frequent visitors to Shanghai’s dining tables. Pale yellow bamboo shoots are stained with bright sauce red juice and become a super dish. It’s obviously a vegetarian dish, but it’s better than a meat dish.

Toona sinensis

Toona sinensis is a unique delicacy in spring.

Toona sinensis scrambled eggs

After washing Toona sinensis, blanch it in boiling water, and cut the blanched Toona sinensis into pieces for later use. Add Toona sinensis powder and salt, stir well, heat the oil in the wok to 70% heat, pour in Toona sinensis egg liquid, and stir-fry until the egg liquid is slightly solidified.

Malan head

Xianggan Malantou

The fragrant dried Malantou is a famous spring dish in Shanghai. It is boiled in boiling water and then cut into fine pieces. The fragrance is fascinating. After mixing the fragrant dried powder, it is poured with sesame oil, and the taste hits the soul directly.

Malantou Youth League

Fresh Malantou and finely cut dried bean curd are mixed together to form the freshest taste in this spring.

Caotou

Bouquet grass head

Bouquet grass head is a home-cooked dish of Shanghainese. Its tender and green leaves, inspired by white wine or yellow wine, maximize the fragrance of herbs, and make it melt in the mouth, so that everyone who meets it can’t refuse.

Caotouta cake

Mix chopped grass heads with rice flour and glutinous rice flour to make small dumplings with a diameter of two inches, then press them into round cakes with the palm of your hand and fry them in oil until they are yellow on both sides, crisp outside and soft inside, and fragrant.

Caotouquanzi

Silkworm bean

Broad bean is a delicious food in spring, rich in plant protein, and also a frequent visitor to many Shanghainese spring tables.

Broad bean with scallion oil

Skinned broad beans, stir-fry with oil and salt, and when the bean shells crack, add shallots, stir-fry simply, and a plate of fresh broad beans with scallion oil can order a green table.

This spring,

Try these seasonal delicacies,

Feel the gift of spring ~

Special statement

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Contact e-mail: tbfw780@126.com.

Tel: 021-62625599

Source: @ Leyou Shanghai

ShangguanNo. Author: Shanghai Taiwan Compatriot Service Center

Image source @ vision china

Text | The forefront of entrepreneurship, author | Li Xiaofan, editor | Feng Yu

The beauty circle has changed.

A few years ago, China brand was hard to find in the world’s high-end makeup market, and most of China’s beauty market was occupied by brands such as the United States, Japan and South Korea. However, with the emergence and growth of domestic beauty players, this phenomenon has been reversed.

From large advertisements in elevators to celebrity endorsements and bloggers bringing goods, domestic beauty seems to have been riding the dust. More importantly, beauty has become a benchmark industry in the trend of new domestic products.

However, behind the heat wave, some industrial problems have gradually been exposed. On platforms such as Xiaohongshu and bilibili, many bloggers have given a "lightning protection guide" in the evaluation of domestic beauty products; There are even bloggers who point out that some domestic brands have plagiarism and imitation in design.

At the time when domestic beauty cosmetics were in full swing, a pot of cold water was pouring down.

About five years ago, when Guo Xianger just became a beauty blogger, he found that few beauty bloggers used domestic beauty products.

Now, only a few years have passed, and she has seen that most beauty bloggers have several domestic products. In her own videos, domestic brands appear in almost every issue.

Especially with the rise of a "new domestic product" trend in China, beauty cosmetics, as a representative industry, has been in the limelight for a while.Among the rising brands, the most dazzling ones are Perfect Diary and Huaxizi.

In 2017, the perfect diary was born. It took only two years, and the sales of its parent company reached 3.5 billion yuan. In the same year that Perfect Diary was established, Hua Xizi was born. In the same two years, its annual sales of Tmall also reached nearly 2 billion yuan.

In this year’s Tmall 618 makeup brand TOP10, Hua Xizi and Perfect Diary were ranked first and third respectively.

New domestic brands are emerging one after another. For example, in March 2020, a domestic skin care brand named PMPM was launched. According to public data, the GMV of the brand was 150,000 yuan in the month when it was launched, and after six months, the GMV increased by 100 times.

The amazing rise speed of domestic beauty cosmetics can’t help but make people stunned. "It is rare to see any international beauty brand that can achieve such a volume in a few years." Diu Diu, founder of Xinran Advertising and beauty blogger, told "the forefront of entrepreneurship".

Cutting-edge beauty cosmetics became popular overnight and quickly opened the market, which became the target that many domestic brands looked forward to. However, this speed of development has also led to the market gradually becoming impetuous.

On platforms such as Little Red Book and Tik Tok, some beauty bloggers pointed out that some products were not easy to use in makeup evaluation.

"To be honest, there is no makeup to satisfy me in the domestic products now." Senior beauty blogger "Luo Wangyu" is outspoken in the video.

The performance of some make-up products is not satisfactory. In Hua Xizi’s product evaluation, Luo Wangyu once fired at Hua Xizi’s "Loose Smoke Eyeliner" and "Loose Smoke Butterfly Feather Mascara (Slim Edition)". "The eyeliner is like a primary school student’s mark, and the eyelashes are caked and not long." He said in the video.

In addition to the product quality being spit out, there is still a more serious problem in the domestic beauty industry-brands may imitate or even copy each other.

Diu Diu revealed that some domestic brands of cosmetics or skin care products will find some mature foreign brands for 1:1 re-engraving. "At most, they change their LOGO and set up their own concepts."

On bilibili, the UP owner "Open-shelf King Boy" once released a video, taking stock of "copying" domestic brands of other beauty brands.

She mentioned in the video, for example, the outer packaging of a lipstick of NOVO is similar to YSL except for the LOGO, but the color number is quite different.

Figure/"Open King Boy" video screenshot

Some domestic beauty players not only copy foreign brands, but also have serious involution between domestic brands.

"susisu (domestic make-up brand) has launched a quicksand eye shadow tray, which is beautifully packaged and priced at 148 yuan in Taobao flagship store. A few days after the launch of this product, a number of products with almost the same appearance appeared on the market. " Diu diu means.

According to the rough statistics of "the forefront of entrepreneurship", in addition to susisu, there are at least six similar eye shadows on Taobao, and one of them is a Thai brand. Among these seven products, the cheapest one only costs 11.5 yuan. In addition, there are two products, but the eye shadow tray is changed from square to round, and the design has not changed much.

Figure/Taobao screenshot

Imitation, plagiarism, involution … It seems that the domestic beauty products that are running for their lives also need a pot of cold water to cool down.

Not only is the product extremely involuted, but the strong marketing attributes of the beauty industry also make traffic the lifeline of the product.

"If you have been exposed to cosmetics for a long time, you will see many helpless phenomena. It is the grandfather who has money to promote, standing at the top of the food chain, and all those who have no money to promote are buried under the iceberg." Little Red Book beauty blogger "Ollie Oris" said in his video.

At the moment when new brands are emerging one after another, in order to get out of the circle, brand owners have to spend some time on marketing. And some domestic beauty brands are well known to the public, and they really rely on high-frequency marketing.

"The frequency of domestic beauty advertisements is very high. There are several brands that have fixed cooperation with me. When new products are launched, they will be promoted. When they are frequent, there will be two or three advertisements a month." Guo Xianger said.

In marketing tactics, domestic beauty brands also show differences from international brands.

"International brands are well known to consumers. The main purpose of their marketing is to promote brand influence, so they will cooperate with celebrities, heads and other heavyweights to promote them." Diu diu said.

Domestic beauty brands are better at using "human sea tactics". "For example, some brands will even cooperate with more than 1,000 bloggers in a single month to promote their star products." Diu Diu introduced. "Many domestic brands don’t have too many requirements on the magnitude of KOL in the early stage of promotion. One is to save costs, and the other is that their popularity is not big enough, and they may not be able to cooperate with head bloggers and stars in the growth period."

The parent company of Perfect Diary, Yixian E-commerce, once stated in the prospectus that the company has cooperated with nearly 15,000 KOL with different popularity, including Li Jiaqi and Viya, among which more than 800 have more than 1 million followers.

However, domestic beauty cosmetics are gradually approaching international brands, and one obvious performance is to find celebrity endorsements.

In October 2020, Zhou Xun officially announced that it would become the global spokesperson of the perfect diary brand; In May of this year, Dilraba officially announced that it would become the global spokesperson of colorkey Ke Laqi brand …

There are also differences between domestic brands and international brands in the evaluation criteria of marketing effect. Different from international brands, which emphasize the subtle influence of marketing on consumers, domestic brands pay more attention to the immediate conversion rate, that is, the effect of bringing goods.

The most intuitive performance is that many bloggers have added shopping links or soft implants in their videos. When choosing KOL, the brand will also measure the data of its historical goods, and cooperate with bloggers with higher selective prices.

"Users have the habit of buying international brands and may consume them at any time, but for domestic products, if consumers don’t buy them today, they may not take the initiative to buy them in the future." Diu diu said.

In addition, the pricing of domestic brands is low, and the cost of trial and error for consumers is low, which also provides the possibility for brands to assess the instant conversion rate.

Overwhelming marketing seems to be the key password for the new brand to break the circle.Naturally, they also invest a lot in marketing. "As far as I know, there are no fewer than five domestic beauty brands with a marketing budget of over 100 million this year." Diu diu said.

Too frequent marketing may attract users’ disgust. "When bloggers on all platforms are pushing the same product, consumers will inevitably have rebellious psychology."

If the marketing investment is too much, the expenses for product research and development will naturally decrease. This has also led to some domestic beauty brands being called "marketing with heart and making products with feet" by the outside world.

Beauty brands are crazy about marketing, but do they make money?

It doesn’t seem to be.

Diu Diu said that the marketing expenses of most products often account for 50%-60%, including anchor commission, pure grass type marketing, etc., plus operation and maintenance, manpower, warehousing and other costs, so that the brand hardly makes any money.

But in order to gain a foothold in the market, marketing is both helpless and inevitable for the brand.

"I sometimes feel that some brands pay too much attention to marketing, but this is something that can’t be helped. As a person in the beauty industry, I know about new products through marketing, not to mention consumers. " Guo Xianger said.

"There are some very old cosmetics brands with good research and development capabilities and product quality, but the products are not hot." Diu Diu also noticed the influence of marketing on products.

There may be two reasons behind this, one is that the brand’s marketing ideas can’t keep up, and the second may be that there is no money to do marketing.

"Some brand new products are put on the shelves, and 500 to 1,000 talents are found for promotion at one time, while some traditional domestic brands hope for’ tap water’. However, the volume and volume of’ tap water’ obviously cannot compete with the pyramid promotion of new brands. There are still some old players who know to do marketing, but their ideas and styles are not fast enough, so they have been eliminated by the market in the wave of Internet e-commerce. " Diu diu said.

This makes it difficult for domestic brands to reach consumers without marketing. Insufficient marketing can’t stimulate the splash, and too much marketing will lead to consumer disgust. This is a difficult battle to control.

Another problem in front of domestic beauty cosmetics comes from consumers’ stereotyped cognition.

In the minds of many consumers, domestic brands are equated with "cheap prices", and few consumers are willing to look at the design and product development behind the products. This also leads to the brand’s lack of motivation to increase R&D costs in the short term.

Fortunately, in the domestic beauty industry full of thorns, there are also some products with both reputation and quality.

Guo Xianger once bought an eyebrow pencil with "khaki color" and one from 9.9 yuan. "The color and durability are good, and it will not agglomerate. The eyebrows drawn are well-rooted." She said.

She once compared the eyebrow pencil of "khaki color" with the eyebrow pencil of "Bei Lingfei", an American make-up brand, which cost more than 160 yuan. "I can’t see any difference by using these two eyebrows to brush the eyebrows on the left and right sides, and I even think the’ khaki color’ looks better."

Although some products have been vomited, domestic beauty may still be worthy of consumers’ patience."Even if it is an international brand, no product is perfect. For example, a lip glaze, if it is bright, it must be sticky; If it is matte, then I will accept it to a certain extent. " Guo Xiang said.

Surprisingly, the growth space of domestic beauty cosmetics is not limited to the domestic market, and brands such as Huaxizi, Perfect Diary, Zhiyouquan and Tangduo are all seeking to go to sea.

"In 2020, we began to make efforts to go to sea. By the end of May 2021, Perfect Diary had become the top cosmetics seller in Vietnam on the Shopee platform, the top cosmetics seller in Singapore and Malaysia, and the Top 1 in loose powder sales in the Philippine market." The person in charge of the perfect diary said.

Most domestic beauty brands set their first stop at sea in Japan, South Korea and Southeast Asian countries, and these products with the imprint of China are also very popular overseas.

"The concentric lock lipstick with China elements sold out quickly on the first day of its launch, and once entered the top three of the Japanese Amazon lipstick sales list." The relevant person in charge of Hua Xizi said.

There are also Japanese netizens who marvel at the West Lake Imprint Gift Box of Hua Xizi, inheriting the craft design of oriental aesthetics, and its related Twitter content was once on the Japanese Twitter hot search. "According to feedback from many users, our Miao Impression Gift Box has also triggered reverse purchasing by Japanese users, and the price has even been fired from 900 yuan to 2,000 yuan." The person in charge added.

Figure/Hua Xizi official (Hua Xizi concentric lock lipstick)

There is no denying that domestic beauty cosmetics are indeed immature, but users should also treat their achievements in a short time dialectically. There is no perfect person, and there is no perfect brand.

In the domestic beauty industry, giants and upstarts have emerged. But if you want to further expand your territory, players need to put out more chips.