Make fitness as convenient as going to a convenience store.
[quick review of literary travel]
Speaking of fitness, many people have a common language. A good friend mentioned that he has been "stepping on the spot" between various new gyms recently. Different from the traditional gym, in this new gym, a bracelet can "win the world" — — When entering the door, the smart bracelet will start immediately after face recognition; As soon as the bracelet is used for induction, the locker automatically opens; Close to the treadmill with a bracelet and start the smart shower with a bracelet … … The smart bracelet has become the "master key" to open all aspects of fitness.
If the hand band is intelligent in presentation, then the real-time data updated in the mobile phone at any time will become the "burner" of intelligent fitness: the physical measurement report of the intelligent body measurement instrument will be used, and the data such as distance, duration and calories during exercise will be uploaded to the App in real time. The artificial intelligence system can accurately determine the data such as action rate and weight in real time, so as to update the training scheme in real time. This kind of service content has made many young people who are keen on weight control and precise exercise hooked up.
What is even more relaxing is that this gym has even introduced a flexible payment method: consumers no longer need to apply for a card, but pay monthly or even once. In this way, going to the gym is as convenient as going to the convenience store downstairs.
Market competition, big waves wash sand. With the attack of "internet plus", new technology and physical fitness are combined, adding new content, new ecology and new markets: the diversified smart wearable devices within reach, the sports track charts exposed from time to time in the circle of friends, and the increasingly popular fitness videos on the platforms such as Aauto Quicker in Tik Tok, etc., all interpret the extension effect of this "internet plus" to the extreme.
Indeed, the power of science and technology not only helps athletes to achieve better results on the field, but also penetrates into the daily life of the people, and injects more strength into the development of sports and fitness industry.
This power is embodied in the process of accelerating the dream pursuit of sports powers — — Not long ago, China issued the National Fitness Program (2021— In 2025), it is proposed that sports enterprises should be encouraged to use such means as "going to the cloud to give wisdom" and "sports bank" to promote the digital transformation of the sports industry and the coordinated transformation of the entire industrial chain with data empowerment. When the sports industry plugs in the wings of science and technology, it will find a new breakthrough for empowering the whole people to keep fit.
This power is embodied in the practice of improving the quality of sports services — — In addition to sports App, local sports departments are also trying to use App software to promote public sports service platforms, and even purchase sports public services through government subsidies. This not only revitalizes some sports venues, but also makes it more convenient for sports enthusiasts to book sports fitness venues with their mobile phones, thus enjoying more convenient sports services.
With the power of science and technology, it seems that my friend doesn’t have to dwell on dazzling choices any more, and he can go straight to the science and technology fitness center. However, in addition to her joy, she also felt sorry for the author that the community where she lived in the past was equipped with a plastic runway, which was very convenient for running and fitness. Nowadays, the new house we moved to is in an old residential area, and the whole family is distressed because there is no suitable running place around. Comparatively speaking, going to this new gym is a bit out of place for children and the elderly.
From this point of view, how to let the people enjoy the close-at-hand, beautiful and high-quality fitness service is the key to the industry’s urgent efforts. Although science and technology can make the fitness industry fly very high and far, the goal of taking off is still to let the people reach the other side of physical fitness. To continue to fly, we must work hard to improve the quality and level of service.
In fact, China has the largest middle-income group in the world and the second largest consumer market in the world. With the upgrading of consumption, China’s fitness market has great imagination. Even if the penetration rate is only about 10% in the future, it will take the lead in the global fitness market.
With creative planning, we can take off with imagination: carry out differentiated competition and intensively cultivate in the segmentation field; Empowering the sports equipment industry with science and technology to promote transformation and upgrading; Pay attention to the combination of online and offline to enhance user stickiness; Extend the industrial chain and find profit growth points such as big health industry … … Facts have proved that only innovation can promote the upgrading of service quality and win the favor of consumers with high-quality services. (Villi)