It is easy for a sheep to get started, but it is difficult to get through customs. The evaluation is mixed. The official response is controversial.

  Recently, "Sheep Got a Sheep" has exploded the circle of friends. Among many players, some people play until the early hours of the morning, some people fall short of their anger value, some people study hard to crack the raiders, and some people have silently memorized the advertising lines … … Others understand life through games — — The card face is very complicated, and the difficulties are layer after layer. There are only a few slots, but no one wants to forget it.

  With the explosion of the game, there are various questions around the game. In this regard, Zhang Jiaxu, the founding team of "A Sheep" and the founder of Jianyou Technology, admitted that the players’ joys and sorrows can be accepted. "This means that he really participated."

  No algorithmic control

  Put the game experience first.

  At 10 o’clock on the evening of September 15th, Zhang Jiaxu walked out of the simple tour office and went into the kebab shop to buy dinner for the team.

  The young team in the room are all working at full capacity. The corner of the office is piled with the latest rations — — Boxes of drinks, mineral water, half-eaten cakes and moon cakes. On this day, Zhang Jiaxu’s mobile phone is not idle for a moment.

  Beiqing Daily: Why is the game called "Sheep Made a Sheep"?

  Zhang Jiaxu: If there is no other consideration, I hope that users can remember it. Sometimes the name that comes out of hard thinking is not so interesting. Playing games and playing games are actually the same, both of which are a kind of playing mentality.

  Beiqing Daily: Can anyone pass the second level?

  Zhang Jiaxu: Of course. Yesterday, we saw a host broadcasting LOL live. He was playing "Sheep Got a Sheep" and suddenly passed the test. He immediately jumped up to celebrate. He was so excited that LOL stopped broadcasting and shouted "Pass the test, pass the test" with his mobile phone. In the final analysis, in our hearts, the bottom line of social games is truth and fairness. According to the internet, we have algorithmic control, absolutely not.

  Beiqing Daily: Some screenshots circulated on the Internet show that the last few pieces cannot be eliminated. Is this a bug?

  Zhang Jiaxu: The arrangement method and parallax make people feel that there are only two pieces left. In fact, there are still under these two squares, but they are just stacked. If there are random shuffling props at this time, they will pass.

  Beiqing Daily: Many players are criticizing this game. What do you think?

  Zhang Jiaxu: We can accept players’ likes or curses. When the player is emotional, it actually means that he really participates and thinks the game is fun.

  Beiqing Daily: Some netizens said that the game on the short video platform is relatively simple. Is that right?

  Zhang Jiaxu: Absolutely impossible. There is a lot of piracy now, and I can only guarantee that our games are the same on all platforms. In fact, it will be easier if players from different platforms are placed under different servers. But we try our best to integrate the game under one server, just hoping that all players can play the game together. This atmosphere is very important. If different platforms play their own games, the feeling will change.

  These choices are the most difficult for us. For the fun of the game, no matter how difficult it is, we have to carry it over. We can’t choose to disperse players just because we are worried about the pressure on the server. We have our own requirements and rules for social games, and the game experience must be the first.

  Beiqing Daily: How do you understand social games?

  Zhang Jiaxu: Let me give you an example. If friends chat is added to the game, it is the game+social elements. But now all our games are designed based on the social system.

  Players spit, complain, and seek friends’ cooperation and help, which will stimulate social points. When the game is challenging, how difficult it is, how excited he is when he passes the customs. We saw someone posting that "I’m going to put it in my resume after passing the customs". You can feel the excitement of the game for him, which is the fun of the game.

  Team members "become monks halfway"

  Net transmission revenue data is not true.

  Beiqing Daily: Did you expect this game to explode?

  Zhang Jiaxu: Not at all. It has far exceeded expectations. I have done Pirates Coming before, and the highest number is 25 million DAU (the number of daily active users). I have also witnessed 9 million DAU of Idiom Little Scholar before. I have experienced these big DAU products, but now the data of "Sheep Has a Sheep" has completely exceeded my cognition.

  Beiqing Daily: Is the revenue data of "Sheep Got a Sheep" circulating on the Internet true?

  Zhang Jiaxu: Those are fake. We didn’t open the banner window on this project. Normally, banner’s income can account for a large part of operating income. However, for the sake of the player experience, we are afraid that the player will miss the operation, so we have removed all these banner and removed the content that is detrimental to the user experience. Now only the advertising video is added, or it is added on the basis of not affecting the game itself. Players can experience the game content normally without watching the video. We are the kind of people who simply make content products.

  Beiqing Daily: What are you busy with now?

  Zhang Jiaxu: In addition to dealing with the attack, what we need to do is to hope that the heat will come down. Now everyone is over-interpreting what we said before.

  (Looking at the mobile phone) Alas, it crashed again. We have been attacked these days because many pirated games are online. They want to attack us, as long as we hang up our game, players don’t know whose game it is, so they play theirs. These are things we didn’t prepare, and we didn’t think of them at all.

  Recently, team members will basically work all night, and the small partners in technical positions will work harder. When they are tired, they will go to the lounge upstairs. Other small partners are also continuing to work hard for this project. The skin of our WeChat red envelope is ready and ready to find opportunities to distribute it to players.

  Beiqing Daily: How was "Sheep Made a Sheep" planned?

  Zhang Jiaxu: We have two main planners, and the rest of the main creative team members will also participate. Finally, I will make the balance. The three groups that developed "The Sheep Made a Sheep" have interesting backgrounds. One of the planners was a little girl in 1998, who used to work in administration. We valued her enthusiasm and recruited her. I didn’t expect her to have a strong learning ability. One is the creator development from Android to IOS, and he built the server by himself. We don’t have much budget, and this little friend writes while learning. The "art" of this game used to be a heavy game, and this is the first time to play a casual game.

  Our team hasn’t improved for a long time, so I advised them to "wait, work harder and work harder". Later, on a small project, "A Sheep Got a Sheep" was mutated. We did this game for three months, and finally found this design the most interesting. After revision, it was directly launched. The success of "Sheep Made a Sheep" is attributed to every small partner in the team. We got together because of our love, and we always felt that we would have a chance to prove ourselves. Unexpectedly, this small project suddenly caught fire, and we have invested more in the main project, and there is no progress yet.

  I hope the heat will come down.

  Give happiness to real players.

  Beiqing Daily: When did you decide to play social games?

  Zhang Jiaxu: I came from a "technical" background. After graduating from college, I played games with a friend’s entrepreneurial team. Later, I joined the game factory, and I came out to start a business again last year, trying to prove myself by playing games myself.

  The simple tour is also set up to make good games, play fun games and connect people. The team is a small partner who really plays games, and the moral of the simple tour is to play simple and fun games.

  Beiqing Daily: What did you say to the team these days when the game exploded?

  Zhang Jiaxu: I told them, everyone here, this is definitely something we should be proud of in our life. We thought it would be enough to earn 100 thousand yuan for this game, but now it has far exceeded our expectations. Do we have any other hopes? Not really.

  So I told everyone that no matter what happens, we should treat it with a normal heart. This is not our last game. If this company wants to continue, we will continue to produce better games. Don’t be fooled by these things.

  From my point of view, running a company itself is like a game. Whether you are a company or a game, everyone is a player in the game. I respect every player and every employee. I treat my employees the way I treat my players.

  I hope everyone plays games for fun. We don’t want to cause such a big discussion, because the game will quarrel and grab hot search, which will affect social resources too much, which makes the game meaningless.

  Friends who like to play this game can play quietly; If you don’t like it, turn around and leave, we won’t stay, and give happiness to the real players. We just made a little game, and we don’t want this thing to ferment all the time. Now that the heat has cooled down, I am actually very happy and finally return to the essence of our game.

  This edition/Deng Peijun Our reporter Zhang Zhiyi Co-ordinates/Lin Yan Zhang Bin

  Chaoliu archives

  "The sheep gave birth to a sheep" is a small game to break through the customs, and the customs clearance rate is less than 0.1%. The game is to find three identical patterns in the overlapping squares and put them in the lower card slot to eliminate them. Up to 7 cards can be stored in the card slot. The home page of the game also has a player ranking table, which ranks players in different regions. After the game is cleared, it can enter the regional list to help the regional ranking.

  According to the enterprise survey data, Beijing Jianyou Technology Co., Ltd. is jointly held by Zhang Jiaxu, Xiamen Thunder Network Technology Co., Ltd. and Beijing Leshan Technology Co., Ltd., among which Xiamen Thunder Network is a subsidiary of Gigabit, which became a shareholder in June 2022 and holds 10% of the shares of Jianyou Technology, making it the second largest shareholder.

  According to the relevant information, Jianyou Technology has registered the software copyright of "Sheep Made a Sheep". The first publication date of the game is June 13, and the registration approval date is July 29.