The responsibility behind the star brand rollover aura can not be ignored

  Recently, the clothing brand "DSP" short down jacket founded by Joker Xue was notified and publicized by Shanghai State Administration for Market Regulation due to the unqualified filler. As soon as this matter came out, it caused widespread discussion in society. This incident is not only a simple quality problem, but also exposes the lack of responsibility behind the cross-border operation of stars-some stars enjoy the economic benefits brought by the "halo", but ignore the product quality and consumer rights, losing their basic responsibilities and bottom line as merchants.

  In recent years, with the rejuvenation of the consumer market, it is not uncommon for stars to create their own brands across borders, and various "street brands" are also emerging one after another. The business logic behind it is obvious-stars, as public figures, have a high reputation and a huge fan base. Their "aura" undoubtedly brings huge traffic and attention to the business fields they are involved in, and fans often spend a lot of money out of their love for stars and are willing to pay for them.

  Consumers believe in stars and love to spend, and stars should give back to consumers with better quality and service. However, in reality, from the clothing industry to the catering industry, star brands often "roll over". Star entrepreneurship should have been a beautiful thing of "two-way trip". Why is it always "opposite"? The reason is that some stars only enjoy the "halo" bonus blindly, but lack the sense of responsibility; Pursue economic benefits blindly and ignore quality problems. However, it must be understood that ordinary businesses still have to bear the responsibility to consumers, let alone stars who eat the "halo" welfare. While playing the signboard of a star, while doing immoral activities, how can what you do not make consumers feel chilling?

  The market needs industry norms, and stars should take responsibility. This requires them not only to pay attention to commercial interests, but also to the rights and welfare of consumers. In all aspects of production and sales, stars should actively participate in and supervise to ensure the quality and safety of products; When problems arise, stars should be brave enough to take responsibility and take timely measures to solve them, instead of trying to escape or shirk their responsibilities. In short, in cross-border operations, stars should not only be spokesmen of brands, but also be good image shapers of brands, and should have long-term vision and social responsibility. Only by taking a long-term view can we be stable and far-reaching. Focusing on "petty profits" and ignoring the rights and interests of consumers is tantamount to playing with fire and setting ourselves on fire.

  The unqualified sampling inspection of down jackets in Joker Xue is a wake-up call, reminding the stars that while enjoying the aura, they should also assume their due social responsibilities and obligations. Only by providing consumers with truly valuable products and services can we truly achieve a win-win situation of commercial value and social value.

What’s the weather like on New Year’s Day holiday? Travel must see.

  CCTV News:Pay attention to the weather during the New Year holiday. According to the news of China Meteorological Bureau yesterday, during the New Year’s Day holiday in 2018 (December 30 to January 1), most parts of the country are mainly sunny and suitable for travel; There will be rain and snow in parts of the northeast and southwest, and strong winds and cooling may occur in the central and eastern regions due to the influence of cold air.

  

  The Central Meteorological Observatory predicts that during the New Year’s Day holiday in 2018, most parts of the country will be mainly sunny and suitable for travel; There will be rain and snow in parts of the northeast and southwest, and strong winds and cooling may occur in the central and eastern regions due to the influence of cold air.

  During the period, on the 30th, due to the influence of cold air, the temperature dropped by 4 ~ 8℃ from west to east and from north to south in eastern China, and it was 10℃ in some areas. There are 4 ~ 6 northerly winds in the Yangtze River and most of its northern areas; From 31st to 1st January, there was light snow in the eastern and northeastern parts of Inner Mongolia, with moderate to heavy snow in the eastern part of Northeast China. There is light rain (light snow at high altitude) in southwest China, western South China and western Jiangnan, and precipitation is scarce in most other areas.

  Cold air strikes: the smog in Huanghuai, North China will improve, and there is moderate to heavy snow in the northeast.

  The Central Meteorological Observatory predicts that the foggy and hazy weather in North China, Huanghuai and other places will be the heaviest in this round on the 29th.The Central Meteorological Observatory issued a foggy orange warning at 6: 00. On the 30th, affected by cold air, the air quality began to improve. As the cold air continues to move southward, the areas with high temperature in China will gradually return to normal level.

  When cold air strikes, the smog will gradually weaken from north to south.

  This morning, some parts of Beijing were caught in heavy fog, with low visibility, and some expressways were closed for a time. In Shandong, at 6 o’clock this morning, the Shandong Meteorological Observatory issued a foggy red warning. In some areas of Liaocheng, Dezhou, Binzhou, Dongying, Jinan, Zibo, Weifang, Jining, Zaozhuang and Rizhao, the visibility is less than 50 meters.Affected by bad weather, as of 9: 00 am, more than 300 toll stations of G2 Beijing-Shanghai Expressway, G20 Qingyin Expressway and other expressways were temporarily closed.

  In addition, from the morning of the 29th to the 30th, the atmospheric diffusion conditions in central and southern North China, Huanghuai, Jianghuai, Jianghan and Sichuan Basin were poor, with mild to moderate haze, with severe haze in central and southern North China, central and western Huanghuai and Jianghan. Since the 30th, the North China Plain, Huanghuai and other places have been affected by cold air, and the atmospheric diffusion conditions have gradually improved.Haze weather gradually weakens and dissipates from north to south, but due to the influence of upstream transportation, haze will be aggravated in parts of Huanghuai, Jianghuai, Jianghan and northern Jiangnan.

  Meteorologists reminded that due to the fog and haze weather,If the public has a travel plan, it is necessary to plan the driving route in advance and check the accessible sections. The public should wear masks and hats when going out. Try to minimize outdoor sports and exercise in haze weather. Wash your face in time after returning home and wash your mouth and nose with normal saline. In some areas, visibility is low due to fog. When driving, you need to turn on fog lights, slow down and pay attention to pedestrians.

  Tomorrow and the day after tomorrow, there will be heavy snow in eastern Jilin and precipitation in southern Jilin will end, and the temperature will drop.

  On the 27th, due to the influence of cold air, there were heavy snowstorms along the Tianshan Mountains in northern Xinjiang. Monitoring shows that at 8: 00 am on the 28th, the snow has reached 36 cm. In addition, snowflakes also appear in western Qinghai and eastern Liaoning.

  The Central Meteorological Observatory predicts that there will be light snow or sleet in northwestern Xinjiang, central and eastern Qinghai, northern Sichuan Plateau and central Shandong from 08: 00 on December 29 to 08: 00 on December 30. There are small to moderate rains in the eastern part of Southwest China, western Jiangnan, western South China, central and eastern Hainan Island and parts of Taiwan Province.

  Tomorrow and the day after tomorrow, there will be a large range of snowfall in eastern Inner Mongolia, Jilin and Heilongjiang, especially in eastern Jilin.For the snow-poor area of Beijing, Tianjin and Liaoning, there is still basically no possibility of snowfall in this cold air activity. With the southward movement of cold air, it will still be rainy in Jiangnan and western South China tomorrow, but the intensity is generally not strong, mainly light rain, with moderate rain in the local area. It will generally clear up the day after tomorrow, but the air will become dry again.

  Meteorologists reminded that,There will be snowfall in Northeast China, Inner Mongolia and other places tomorrow and the day after tomorrow. The public should be careful about road snow and ice, and be careful when crossing the road. Affected by cold air, the temperature in most parts of the country will drop again. The public should pay attention to cold and warmth, and be careful of catching a cold.

On New Year’s Day holiday, holiday markets around the country ushered in the peak of consumption, which became the key words.

Original title: Festival markets around the world are welcoming the peak of consumption, which is hot and prosperous.

During the New Year’s Day holiday, the holiday markets in various parts of China gradually warmed up, and people visited large collections and bought new year’s goods, which ushered in the peak of consumption everywhere.

At the end of the year and the beginning of the year, consumer activities such as the New Year Shopping Festival in Ningbo, Zhejiang Province have been carried out one after another. The major supermarkets and farmers’ markets have rich varieties and sufficient quantities of new year’s goods, and there are all kinds of special new year’s goods in various places. The authentic seafood in old Ningbo, such as yellow croaker and snail, has attracted many customers to stop and choose, and has become a hot spot for citizens to buy. Special foods such as oil zanzi and frozen rice candy carry many citizens’ childhood memories.

Ningbo citizens: It’s almost the Spring Festival. Come here to buy some new year’s goods, such as rice fat candy, braised bamboo shoots and yellow cakes, which my mother especially likes. You can buy them here.

With the approach of New Year’s Day, the flower market in Luzhou City, Sichuan Province ushered in the peak sales season. Flowers of various colors, such as Chinese rose, longevity flower, lucky strike, etc., are competing with each other, and flowers are hung with greetings such as "Happy New Year" and "Happy Family", and the breath of the New Year is blowing. Kumquat, cyclamen, Ilex verticillata and other flowers with bright colors and beautiful meanings are more popular.

In the New Year Street of Ji ‘an Trade Plaza in Jiangxi Province, holiday goods are dazzling, and stalls selling festive items such as dragon year element ornaments and couplets are particularly festive and eye-catching, attracting many citizens to stop and buy.

In addition to festive decorations, the flower market has also ushered in a prosperous period of sales.

As the New Year approaches, Fujian has issued policies and measures to expand consumption, and all parts of the province will simultaneously launch the theme promotion activities of "Spring Festival in New Year’s Eve". Provinces, cities, counties, political and banking enterprises will jointly carry out more than 3,000 online and offline activities, and issue more than 150 million yuan in coupons and consumption subsidies, which will promote the preferential benefits of all parties to more than 1 billion yuan.

During the New Year’s Day, the consumption of the tourism market was strong, and various activities and new scenes were launched to attract tourists. Wawu Mountain Scenic Area in Meishan, Sichuan Province has innovatively developed new consumption scenes such as starry campsite and hilltop coffee, which provides different choices for visiting the objective sea of clouds, enjoying the sunrise and experiencing the southern ice and snow world.

[Source: CCTV]
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What day, month and date is Christmas (when is Christmas)

Hello, everyone. Xiaole will answer the following questions for you. When is Christmas? Many people still don’t know when it is. Now let’s take a look!

1. Date of Christmas in 2020: Friday, December 25th, 2020.

2. Christmas, also known as Christmas Day, is translated as "Christ Mass", which originated from Saturnalia, the ancient Romans welcoming the New Year, and has nothing to do with Christianity. After Christianity prevailed in the Roman Empire, the Holy See drifted into the Christian system to celebrate the birth of Jesus. But Christmas is not the birthday of Jesus, because the Bible does not record the specific date when Jesus was born, nor does it mention the existence of such a festival, which is the result of Christianity absorbing ancient Roman mythology.

This article ends here, hoping to help you.

Why do Japanese eat KFC for Christmas? | A close look at Japan

"A Close Look at Japan" is a column set up by Chen Yaoshi, a writer living in Japan, in the interface news, telling about Japanese business and culture.
People in northern China eat jiaozi on the winter solstice, while Japanese eat KFC on Christmas. Trying to eat KFC on Christmas Eve is like trying to eat Haidilao at seven o’clock in the evening, because there are long queues at the gates of KFC, and no one has provided free tea, watermelon and manicure services.
However, even if you can’t get in line, there are ways. Many families will choose to go to the store or order a family bucket online to eat at home. After all, Christmas Eve should be spent with their families. Figures provided by the American fast food industry show that from December 20 to 25, 2018, KFC stores in Japan earned about 63 million US dollars, and Christmas Eve was a crazy night for KFC, with sales usually four or five times that of usual.
This phenomenon is a bit ridiculous. When I first spent Christmas in Japan, I was shocked by the long queue at the gate of KFC-KFC is called fast food for China people, and it is generally favored by couples of children and college students. Why did KFC become a Christmas dinner in Japan? Is it because the Japanese can’t afford to eat turkey and take KFC to deal with it?
In fact, it is not because the Japanese can’t afford to eat turkey, but because there is no turkey in Japan. In 1970, the first KFC in Japan opened, and the business was bleak. At that time, Japan’s economy had developed at a high speed, and KFC, which provided standardized and high-quality services, did not attract the attention of Japanese consumers.
But the Japanese like to celebrate Christmas. In the long time and space, this festival from the west has been widely accepted by the Japanese. In fact, the concept of Christmas spread to Japan during the Meiji Restoration. In 1892, Masaoka Shiki, a master of Japanese literature in Meiji period, wrote that "after Laba is a noisy Christmas". Just like what we said, "Don’t be greedy for children, it’s the year after Laba".
Although in the following years, whether Christmas should be celebrated has aroused widespread discussion in society, the theory of the opponents is very clear: Japan is not a Christian country, so why should it be celebrated? How should Japan’s own traditions be preserved?
However, Yanagita Kunio, the father of Japanese folklore, thinks that Christmas is just a traditional winter night activity in the East, covered with western pop elements … and the East has a tradition of celebrating the winter solstice night since ancient times. ….
It means that everyone is happy, so why be so serious? The Japanese people don’t care so much, and happiness is the most important thing. They soon enjoyed the fun of Christmas. Since around the 1910 s, Santa Claus, Christmas concerts and dances have come in droves, and major commercial organizations have tried their best to carry out various discounts and promotions. The whole December was immersed in a cheerful atmosphere.
Back to KFC. Before and after Christmas in 1974, KFC played a brainwashing slogan: "Of course, we must eat KFC at Christmas." I didn’t expect this strategy to be a great success.
It is said that this idea came to the manager of KFC in his dream at that time. After waking up, he quickly took a notebook and wrote it down. In addition to this slogan, he also suggested that KFC should launch Christmas package barrels during Christmas to attract consumers.
It is said that another reason is that several westerners living in Japan complained that they didn’t have a turkey dinner in Japan at Christmas, and the manager had a brainwave. So, buddy, come and have a KFC dinner. Anyway, it’s all chickens.
Since then, it has become a tradition to eat KFC in Japan for Christmas. In fact, there is commercial significance behind this. Although the Japanese have a long history of Christmas, they have not formed a unique culture, and what to eat at Christmas has always been a blank in the market. For example, it is a habit and custom to have a family reunion dinner and watch the Spring Festival Gala in China during the Spring Festival. But what to eat at Christmas, the Japanese have never had a fixed habit. Until KFC’s marketing strategy changed this situation.
Moreover, KFC in Japan later strengthened its Christmas significance. They said that KFC’s grandfather looked like Santa Claus … So more Japanese chose to see this KFC grandfather who looked like Santa Claus at Christmas.
Besides eating KFC, if you happen to be in Tokyo, it is definitely a big loss not to see the brightly lit city on Christmas Eve. Whether it is a commercial block or a small park, this day will be shrouded in gorgeous lights containing whimsy and creativity. The images of reindeer, Christmas tree and Santa Claus will be displayed in various forms, and the trees on the roadside will also be lit by various colors of lights.
A few years ago, on Christmas Eve, I walked alone in Marunouchi Street in Tokyo, and was deeply moved by the romance at night. It is said that more than 200 trees on this 1.2-kilometer-long road are lit with shining lights, and there are about 930,000 light bulbs here to illuminate my Little Paradise.
In fact, we don’t have to be too critical of the festivals that emerge from time to time today. The background of their existence may be the planning of businesses, such as shopping, eating and having fun. But what about this? The important thing is, if real life makes you feel bored, what’s wrong with having fun in a festive atmosphere?
(Note: This article only represents the author’s personal views. Editor’s mailbox: zhoujing@jiemian.com)
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