Pineapple is a very common fruit food in life, which contains nutrients that can bring many benefits to health, and also has the function of losing weight. So what are the ways to lose weight? How delicious is it to use pineapple to lose weight? Using pineapple to lose weight also needs to master the method. Let’s learn more about how pineapple is delicious and can lose weight.

1. The slimming effect of pineapple.

Pineapple is sweet, slightly sour and flat in nature, and has the effects of promoting fluid production, quenching thirst, moistening intestines, relaxing bowels, promoting diuresis, reducing swelling, removing fat and losing weight. Studies have proved that pineapple has a good weight loss effect. Because pineapple contains pineapple enzyme, it can decompose protein and effectively hydrolyze fat, especially it can help protein digestion of meat, reducing the body’s absorption of fat. Pineapple is rich in cellulose, which can also effectively relieve constipation and is good for losing weight. Although pineapple has a good weight loss effect, its enzymes are easy to damage the oral cavity membrane. Pay special attention when eating pineapple. It is best to soak it in salt water before eating it. Besides, don’t eat too much at a time.

2, pineapple diet

1. Braised bitter gourd with pineapple

Ingredients: 1 bitter gourd, half pineapple, half carrot, 1 tsp sugar, a little salt.

Practice: Wash bitter gourd and slice it, cut pineapple meat into small pieces, and cut carrots into pieces; When the pot is hot, add a little oil, add bitter gourd slices and carrot slices and stir fry; Pour a spoonful of sugar and stir well; Pour a little water into the pot and stew for 1 minute; Pour in small pieces of pineapple and stir well; Cook for about half a minute and add a little salt.

2. pineapple rice

Ingredients: glutinous rice or rice, fresh pineapple, rock sugar, almond and raisin.

Practice: Soak the glutinous rice with clear water one day in advance, and pay attention to changing the water during this period to keep the glutinous rice fresh and clean; Cut off the top of fresh pineapple, carefully remove the pulp and juice inside with a spoon, and be careful not to dig it; Drain the glutinous rice, add appropriate amount of pulp and fruit juice, mix well, add 3-4 crystal sugar and appropriate amount of raisins, and add them to the previously dug pineapple; Put the pineapple in a steamer, put it in cold water, heat it in water, turn it to medium heat after the steamer is aerated, and steam it for about 30 minutes until the glutinous rice is completely cooked. Mix it up and down before eating, and sprinkle a proper amount of chopped almonds according to your own preferences to improve the taste.

3. pineapple hawthorn crystal jelly

Ingredients: 8 grams of hawthorn, pineapple, agar, 500 ml of cold water, and appropriate amount of sugar.

Practice: Dice pineapple, remove the core of hawthorn, and then soak in water to prevent oxidation; Boil 3.8 grams of agar in about 500 ml of cold water, add appropriate amount of sugar and keep stirring; Divide agar water into two halves, add diced pineapple into one half, heat it, and then pour it into a mold for cooling. After the hawthorn agar solution is mixed, it is neatly arranged in a container and poured into the solution. After the temperature of the soup drops, put it in the refrigerator to cool, and then pour it with sweet osmanthus.

4. pineapple apple juice

Ingredients: half a pineapple and five big apples, which is the amount of squeezing one liter of juice.

Practice: peel and slice the pineapple, soak it in salt water for 15 minutes and then rinse it off; Squeeze pineapple into juice with a juicer. Pour out the pineapple juice and clean the juicer, then juice the apples. Finally, mix apple juice and pineapple juice.

5. pineapple strawberry fruit tea

Ingredients: half a pineapple, several strawberries and a small bag of black tea.

Practice: peeled pineapple and diced, washed strawberry and cut in half; Put the diced pineapple and strawberry in the teapot; Add black tea bag, soak in boiling water for 10 minutes and enjoy. If the tea is not too hot, add some honey to taste better.

6.pineapple juice

Ingredients: 200ml pineapple juice, 100-150g strawberries, a fresh orange, half a lemon, one teaspoon of honey and four tablespoons of vanilla ice cream.

Practice: Take the container for ice treatment, pour pineapple juice into the frozen layer, and cool for 45 minutes. During the waiting time, peel the pineapple and cut it into pieces, clean the strawberry and cut it into pieces, put it in a blender, juice the orange and half a lemon, add honey and stir well. Add vanilla ice cream and stir briefly until all the mixture is uniform.

Warm reminder: don’t be afraid of trouble, eat too much raw pineapple directly. On the one hand, pineapple pulp is irritating, which is easy to reduce the taste and stimulate the oral mucosa; On the other hand, it is easy to produce bromelain, and people who are allergic to this protease will have itchy skin and other symptoms.

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Source: fingertip common sense

　　The medical staff are working. Xinhua news agency

　　Production of antiviral drugs. Xinhua news agency

　　editorial comment/note

　　How did the virus originate? What are scientists doing in developing drugs against Covid-19? It is the top priority for Chinese researchers to develop effective clinical drugs for Covid-19, improve the cure rate and reduce the mortality rate. On February 15th, Zhang Xinmin, director of the Biological Center of the Ministry of Science and Technology, introduced that the drug screening and treatment program had made positive progress at the press conference held by the the State Council Joint Prevention and Control Mechanism on the latest progress of drug research and development and scientific research in Covid-19. The Ministry of Science and Technology organized a national excellent scientific research team to screen more than 70,000 drugs or compounds by computer simulation screening and in vitro enzyme activity test. At present, The scientific research team has focused on a few drugs, and a number of drugs, such as chloroquine phosphate, lundixivir, and farpiravir, have successively carried out clinical trials. At present, some drugs have initially shown good clinical efficacy. This issue focuses on the origin of the virus, drug research and development, and psychological anti-epidemic.

　

　　The structure of most viruses is very simple. Basically, it is a shell made of protein wrapped with some genetic material, which is no different from dead things at ordinary times. Once infected cells, they inject their own genes into the host cells and use the host cells to replicate themselves to produce new viruses. Is the virus a living thing? Where did they come from? Below, let’s take a look at three hypotheses about the origin of the virus.

　　Hypothesis 1 Ancient macromolecules Some macromolecules, such as RNA, DNA and protein, begin to replicate themselves independently or cooperatively, and this stage can be called "molecular life". However, in a peaceful molecular life, there is a different kind, that is, some molecular life, including LUCA, the latest common ancestor of all living things, which has developed a structure that has changed the law of life, that is, cells. Cells with membrane structure can better protect delicate core macromolecules such as RNA and protein, which greatly enhances the adaptability of these organisms, which means that they will rub their original molecular life on the ground. There is a hypothesis (The Virus-First Hypothesis) that the virus is the "adherents" of the primitive molecular life world. This hypothesis was once very popular, after all, the structure of viruses is so simple, even crude, and their differences from cell life are so great.

　　Some viruses can form crystals after purification, which is unimaginable for cell biology. More solid evidence comes from "Virusoid", which is an RNA molecule. Pseudovirus can’t infect cells directly, but it can infect viruses. To be exact, it can copy itself and spread itself by hitchhiking when some viruses infect cells, which can cause some diseases such as human hepatitis D.

　　Hypothesis 2 The gene of "defection" Genes can also defect? Yes, in The Progressive Hypothesis, genes will do anything to keep themselves alive.

　　There is a small circular DNA called "plasmid" widely in bacteria. These genes are basically a group of wage earners and temporary workers. Bacteria can absorb them from the environment for their own use at any time, and they can also drive them away at any time.

　　In many bacteria, in addition to their original DNA, there are often some small fragments of circular DNA, which are called plasmids. So in the long evolution, some plasmids learned one thing: we should not work all our lives! These plasmids changed from wage earners to wage earners, which in turn hijacked their bacterial boss and took away all the nutrients of bacteria to replicate themselves. Over time, some plasmids become viruses.

　　Bacteria often suffer from a kind of virus infection called "phage". Some people think that phage comes from plasmid. The cells and bacteria of human beings and all animals and plants are very different. We all belong to "eukaryotes". There are no plasmids like bacteria in the cells, but there are still some genes waiting to move. They refused to stay on the chromosome, but jumped around in the nucleus, running to this chromosome for a while and running to that chromosome for a while. However, these naughty genes do have a name of sage like type — — Transposon (transposon)

　　According to the detection of molecular biology, many transposons have very similar gene sequences to viruses, and the mechanism of integrating themselves into the chromosomes of host cells is also highly similar. In particular, the "Retrotransposon" among them is almost as similar as some viruses, and the only difference is that these transposons cannot migrate from cell to cell like viruses.

　　However, the origin of viruses is still confusing here, because they don’t follow the evolutionary model of general organisms at all.

　　The general process of virus infection is: inject your own genes into the host cells, then use the host cells to copy your own genes, and make all kinds of materials needed to construct virus particles. Finally, manipulate the cells to package all parts of virus particles together with the virus genes into new virus particles and release them to infect other cells. But in this process, the virus is exchanging genes with various organisms all the time.

　　For example, when a virus directs a host cell to package virus particles, it sometimes packages some host cell DNA, or accidentally leaves a little bit of its own gene in the host cell. There is a gene in mammals to prevent the maternal immune system from attacking the fetus, that is, a virus accidentally landed in our cells more than 100 million years ago. When the virus spreads across species, it often leads to the transfer of genes from one species to another.

　　Hypothesis 3 Decaying cellular organisms. After entering the 21st century, a series of discoveries began to make scientists more aware that there are other possibilities for the origin of the virus.

　　In 2003, scientists discovered a very unreasonable virus — — "Mimivirus", the size of this virus has reached 0.4 to 0.5 microns, which is almost the same as bacteria under the microscope. The coronavirus that caused this epidemic is considered to be a relatively large type of virus, and its size is less than 0.1 micron.

　　In 2008, scientists discovered the second big virus, and named it "Mamavirus". Since then, one kind of "Giant Virus" has appeared in human vision one after another. By the time Pandoravirus was discovered in 2013, the record of the largest virus was even more than 1 micron.

　　Pandora virus, the largest known virus, looks almost the same as a bacterium.

　　Since then, the boundaries between viruses and some single-celled organisms have become blurred. For example, the structure and genes of Bacteroides virus are very similar to those of a single-celled organism called archaea. The only difference is that Bacteroides virus has lost a part of the key genes that independently complete cell division, so it has to parasitize in the cells of other organisms and use the cells of the host to grow and reproduce.

　　So there is the third hypothesis of the origin of the virus (The Regressive Hypothesis), which holds that the virus is essentially a degenerate creature. Some single-celled organisms gradually degenerate most of their cell structures in the long-term parasitic life, and finally become this "living dead" general appearance, and the flow like bacteroides virus is an archaea that has just begun to degenerate.

　　Why do deadly viruses always come from wild animals? Let’s analyze it from the perspective of evolution.

　　The "best" virus does not cause too serious symptoms (otherwise it will kill the host itself), but it should not be too gentle (after all, the host is often infected with other viruses at the same time, so it is still necessary to grab resources). Therefore, in the long evolution, this game will promote the virus to finally reach a certain tacit understanding with the host. For example, human beings and rhinoviruses that may cause the common cold belong to this relationship.

　　However, the virus will mutate, and some mutations will cause the host of the virus to change. Without the tacit understanding of long-term running-in between the virus and the new host, there will be the problem of "not paying attention to it", and some of them will bring fatal diseases to the host.

　　In the long-term evolution, human beings have reached a perfect tacit understanding with the viruses that accompanied them all the way from ancient ancestors, and the viruses from livestock, such as measles and flu, are not perfect, but they are somewhat tacit, so they rarely cause serious epidemics. Only the virus from wild animals has nothing to do with human beings, so almost all the diseases that caused the great plague came from wild animals. Therefore, I hope everyone can stay away from wild animals, including stray animals, and don’t raise or eat wild animals.

　　(Author: Tang Cheng Author: Center for Excellence and Innovation of Brain Science and Intelligent Technology, China Academy of Sciences)

Our reporter Roman

During the Spring Festival, the happiest thing is for the whole family to sit around and have a reunion dinner. However, for homeless vagrants, it is an extravagant hope to have a reunion dinner with their families. In order to let the rescuers have a warm and happy New Year, this (5th) morning, Luzhou Rescue Management Station specially held a Spring Festival Youth League activity for them.

Sticking Spring Festival couplets and decorating … The staff of the rescue station began to decorate the station for the upcoming Spring Festival a few days ago to create a festive New Year atmosphere. Early this morning, everyone began to be busy, preparing melons, fruits, snacks and delicious food for the recipients.

At noon, the recipients put on beaming new cotton-padded jackets, sat around, watched TV and had a reunion dinner to celebrate the New Year.

According to Jiang Weifen, the stationmaster of the municipal rescue management station, there are currently 14 recipients in the municipal rescue management station, four of whom have recently entered the station and are still in isolation. Due to the need of epidemic prevention and control, there are 10 recipients attending the annual meeting of the group today, and they also eat separately, and the other four are delivered by special personnel.

The staff served meals for everyone.

At the annual meeting of the Communist Youth League, although everyone wore masks, it was hard to hide their joy. The recipients and the staff were talking and laughing together, and they were very happy. Several recipients even danced with the music. The scene was full of laughter, joy and peace.

Jiang Weifen told reporters that all the 14 recipients at present have mental and intellectual disabilities, and they have not found out their identity and family information. The longest time to come to the station has been more than one year, of which the youngest is 15 years old and the oldest is about 70 years old.

Maybe they have a home in their heart, but they don’t know where they come from, where their home is, and whether they have any family. In the city rescue management station, the staff treat them as relatives and children, and take care of them patiently and carefully, so that they have a place to live and a "home". Having a reunion dinner together on the occasion of the New Year makes them feel the festive atmosphere and the warmth of home. This is undoubtedly the embodiment of the motherland’s growing strength, social civilization’s progress and love everywhere in the new era.

Original title: "This is a special reunion dinner …"

The last three months of advance on demand.

Wen | Fu Qiongyin

Edit | Zhang Youfa

The Fog Theater has not been officially aired, and it has been searched four times.

In the third quarter of last year, Misty Theater became a hot topic with many suspense dramas such as Hidden Corner and Silent Truth, and a wave of suspense short plays rose in the market. The concept of theater is also considered as a new stage of content operation of streaming media platform.

The way of unified investment promotion and publicity in the theater also makes the business model of short plays explore further. At this point, the wind of advanced on-demand has blown up, and every work in the theater has also started to advance on-demand

By the time the Fog Theater returns this year, the drama market has changed greatly.

Two years after it was invented, the advanced on-demand mode was cancelled by Aiqiyi, Tencent and Youku. For the first time, the delayed drama that adopted the advanced on-demand mode has become the object of criticism by the official media this year, and only appeared silently in the overseas film list of the streaming media platform. The trend of short plays is still there, and long plays are getting shorter and shorter, but plays with more than 30 episodes and less than 50 episodes are still the mainstream in the market.

Looking back at the three months before the disappearance of VOD, some changes are already brewing.

When costume drama becomes a joke

From the word of mouth, this is the season when costume dramas become jokes.

"Ugly man in ancient costume" is a hot topic this season. The top 10 and 6 short comments on the costume drama "Jun Jiu Ling" are all accusing the actor of being ugly, and the comment that the tucao actor is "ugly out of the realm" has 778 people like it. Netizens even listed a list of "Ugly Men in Costume 101" to accuse the actor in costume drama of "unable to bear to look straight".

The hero’s "Yan value" is not satisfactory, but it is only a side reflection of the poor performance of costume dramas. In Yunhe data "TOP20 of the Top 20 of the Top 20 of the Top 20 of the New Series Played in Q3", there are only four costume dramas, and only "Zhou Sheng as usual" scored above 7 points, and the masterpiece "Song of the King" of Huanrui Century did not make the list.

In addition to the periodicity of content creation, the high proportion of sweet pet dramas in this quarter may be the main reason.

Zhou Sheng as usual and All My Life, which are split from the same novel, use the sadomasochism of the former to solve the "boredom" of the sweet pet of the latter; There are four men around the hostess of "Jun Jiu Ling" who never leave; "Song of the King" is the old way of "the belly-black emperor falls in love with me"-the scores of the last two films are not more than 5 points.

　

The sweet pet drama, which often strikes back at a small cost, has become a hot type in the market since 2015 when "go princess go" was set to strike back all the way with the thunder people of the "poor crew" and became a popular online drama.

According to the "Research Report on Domestic Drama Market in 2020" released by Yien Data, sweet pet dramas account for 44% of the total number of online dramas broadcast in 2020, and most of them are small dramas with less than 30 episodes. At present, there are many costume dramas that are being spit out by the audience, and many of them are such low-cost accounting dolls.

Go princess go (Source: Douban)

On the contrary, in the contemporary theme, there are many works with both word-of-mouth and enthusiasm. Urban theme is still the mainstream in this quarter. There are 33 urban dramas in the new dramas in 2021Q3, accounting for 29% of the total new dramas in the world, and the effective broadcast accounts for 44%.

Among them, Sweeping the Black Storm, You are My Glory and Yunnan Worm Valley are among the top three in Yunhe Data, and the TOP10 of the 10 new domestic dramas in 2021Q3 are rated as contemporary themes, with the highest score of 8.2, I’m fine in another country.

However, as the champion and runner-up of Q3 episodes, Sweeping the Black Storm and You Are My Glory are hard to copy.

The former has a golden lineup of "Endorsement of the Central Political and Legal Committee+Tencent Video Production+Sun Honglei+500 Directors", which is an unofficial work that is difficult to shoot; The latter is authorized by the glory of the king for the first time, and has established contact with Penguin Film and Television since the stage of writing novels in Gu Man, and the drama series can even go to the space base when shaping the hero’s space career.

While making good use of the scarce value, Sweeping the Black Storm and You Are My Glory also have some "atypical" operating ideas.

In order to be different from the past detective dramas, Wu Bai used a lot of subjective shots such as "the protagonist’s perspective" in "Sweeping the Black Storm" to strengthen psychological description, which is usually more used in movies; "You are my glory" is different from the "rapid progress" of the general sweet pet drama. It was not until the 21 ST episode that the relationship was formally determined, and at the same time, it tried its best to describe the "grounded" side of the "ungrounded" career.

The scarcity of the theme provides the audience with a long-lost freshness. The atypia means that the production of high-quality modern themes is not only a production problem, but also a resource acquisition problem. The ability to control and integrate scarce resources will continue to be the advantage of the future platform.

Although the "film sense" of "Sweeping the Black Storm" is effective in both the subject matter and the shooting method, it also has the problem of "acclimatization".

Although the score of "Beizhenanyuan" is only 5.0, its photography and lighting team almost meets the requirements of film texture, but when the plot of a series is widely questioned, emphasizing texture is putting the cart before the horse; Douban 7.0′ s "Double Detective" is full of film resumes, which can’t save the slightly loose plot.

The exploration of film sense continues this season, but the IP that has been verified by the market has been questioned.

This is a season of collective decline in the word-of-mouth of grave robbery. The "Stealing Pen" series has just earned back a part of its reputation by Ultimate Notes, and it has been severely trampled by Genting Tiangong with a score of 2.6. As of press time, the douban score of Yunnan Worm Valley is 6.3, while the previous work Longling Cave has a high score of 8.3. The "Trio", which has been highly praised, has been questioned by the routine in this film.

"Yunnan Worm Valley" is the fourth ghost blowing lamp produced by the same team. How long can the long-term value of the drama IP last?

The last season of advance on demand

This is the last season of advanced on-demand existence, and the shutdown came by surprise.

On September 10th, Tencent Video rushed to Weibo for hot search in one fell swoop due to the adjustment of advance on demand. Since the Shanghai Consumer Protection Committee and China Consumers Association thought that "unlocking episode by episode" was unreasonable, Tencent’s video was adjusted in "Yunnan Worm Valley", and then the episodes on demand in advance can be unlocked. According to china securities journal, iQiyi and Youku will also follow up.

In the third quarter, advanced on-demand is still going on as usual and making steady progress.

According to Yunhe data, 46 advanced on-demand dramas were launched in 2021Q3, an increase of 9 over the same period of last year. Super-drama accounts for 41% of the total number of new dramas in the world, an increase of 11 percentage points year-on-year. In addition, the effective broadcast of the advanced on-demand drama series during the on-demand period was 600 million, an increase of 82% compared with 2020Q3; Among them, the on-demand content of "Sweeping Black Storm" effectively played more than 100 million yuan, creating a peak of on-demand content playback.

　

The "Sweeping the Black Storm", which set the peak of the broadcast, pushed forward the nodes that were ahead of schedule. The 28-episode "Sweeping the Black Storm" has been launched on-demand since 15 episodes. In the interview, Poison Eyes learned that many dramas have achieved good results in the third quarter, such as "You are my glory" and "The dust of the ages".

The audience seems to be used to showing their love and recognition for the drama series by pre-ordering. After unlocking "You are My Glory" in advance, you will see a large number of viewers who say "come with money" in the barrage. When "Sweeping Black Storm" was broadcasted, many people even asked "Is it possible to unlock it to the end with one button?" However, for a drama with poor reputation like "Eight Dragons", some people will question "How can this be on-demand in advance?"

This model, which survived for two years, came to an end on October 4th by three platforms. At present, only Mango TV and bilibili, two platforms that have started advance VOD, have not expressed their views.

Short-lived advance on demand was once a life-saving medicine invented by streaming media platform.

Judging from the financial reports of each family in the first half of the year, the trend of slowing down the growth rate of members continues further. In the first half of the year, the number of paying members of iQiyi Q1 increased by 3.6 million, while Q2 only increased by 900,000, and the growth rate declined. The number of paid members of Tencent Video reached 125 million, up 9% year-on-year, unchanged from the first quarter. Youku only disclosed the average daily paying users, which increased by 35% in the first quarter and 17% in the second quarter, but the specific figures are unknown.

Membership operation is the basic logic of streaming media, but the traditional mode of supporting membership growth has almost touched the ceiling, which makes several traditional streaming media platforms still in a state of narrowing losses but not turning losses into profits.

Iqiyi Q1 and Q2 have revenues of 8 billion yuan and 7.6 billion yuan respectively. Although they still face losses, the losses have been reduced for five consecutive quarters. The information revealed by Youku in the financial report also mentioned that the loss narrowed year-on-year, because of "rigorous investment in content and optimization of paid membership plan".

The form is critical, even to the point where the top management of the three platforms directly fired short videos at the network audio-visual conference. In recent years, the platform has also raised the price of members, launched a variety of preferential packages and other means, and advanced on-demand is also a product born in this form.

At the same time, advance VOD is also a way to transplant the fan economy to the drama series. It is no accident that the advanced on-demand mode was born in the American drama with a high vertical fans. It is one of the links of the huge fan economic industrial chain of the drama. At the same time that The Untamed released the advanced on-demand video, the title of Tencent video "Huang Goose Niang" was also widely circulated in Weibo, and users’ personification and emotional connection with the platform seemed to be deepening.

However, for producers, advanced on-demand can not bring C-end revenue. In these two years, advanced on-demand has not yet become one of the producers’ sources of income. Many producers don’t have the right to participate and know, and they don’t know when their plays will be on demand in advance.

Will there be a Netflix mode in which members can watch the complete works at one time after the cancellation of advance demand? In 2016 and 2017, when the members of the platform were crazy, "members read the complete works at one time" also appeared, but most of them were driven by high popularity starring, or a backlog drama with little impact on income.

The recent popularity of "Squid Game" has also made the comparison between Netflix mode and domestic streaming media a hot topic. One of the questions is whether it is possible for domestic streaming media to do less dramas with more money like Netflix.

Wu Yuefeng, manager of Fengjing Capital Fund, once analyzed in Weibo that iQiyi will launch 15-20 TV dramas and 3-5 variety shows in a quarter, so if it is dismantled, the cost of each drama will be only a few hundred million dollars, which can only maintain the overall qualified quality.

However, Netflix’s total operating cost last year was 20.4 billion US dollars (about 133.2 billion RMB), and this figure was as high as 10.4 billion US dollars (69.1 billion RMB) in the first half of this year, of which the single-season content expenditure was roughly 5-6 of that of iQiyi. However, the number of series produced by Netflix is not so much, and its heavy new works planned for 2021 are only 21.

Sharing Netflix’s huge content cost is global dumping. At present, Netflix has entered more than 160 countries around the world, and Latin America and Asia-Pacific even have about 1/2-1/3 users in the United States.

After the announcement of the end of advance on demand, the task of increasing the number of members’ subscriptions and the paid value of individual members has become more heavy. It’s just that unlike Netflix’s positioning as a global user, domestic streaming media platforms need to increase to the sinking market.

QuestMobile data shows that by October 2020, sinking users have occupied 58% (669 million) of the cmnet market, but the average monthly usage time of sinking users is only 140.1 hours, and those after 00 and 70 are potential people for further growth of the sinking market.

In this regard, streaming media is also making changes through hardware+software. For example, iQiyi has launched the iQiyi Extreme Edition for the characteristics of mobile phone use in the sinking market. The Extreme Edition is promoted to the sinking market. "I hope that after they see the higher quality film and television content, because the film and television content is produced by professional directors, screenwriters and actors, they can put more time on the film and television content." Gong Yu, founder and CEO of iQiyi, once told the media.

Tencent is involved, and the head company is absent

No matter from the number of broadcasts or broadcast data, Tencent video is the best in this quarter.

Tencent videos accounted for 13 of the TOP20 episodes in Q3, among which three solo dramas, Sweeping the Black Storm, You are my glory and Yunnan Worm Valley, took the top three. These three series are broadcast one after another for the S-class drama of Tencent Video this quarter, and Tencent also has such a happy trouble of "rolling itself".

(Source: Yunhe Data)

Driven by several major dramas in August, Tencent’s video performance in 2021Q3 was outstanding, with several major dramas launched continuously in summer, and the number of dramas on the whole network effectively played 31.2 billion, ranking first in the platform, but there was still a 12% decline compared with 20Q3. The effective broadcast of the whole network dramas of iQiyi and Youku were 28.5 billion and 14.9 billion respectively, down 20% and 17% year-on-year.

At the same time, the effective broadcasting of Mango TV and bilibili has improved.

Although dramas such as "Song of the King" and "Bailingtan" have insufficient reputation, they still drive the effective broadcast of Mango TV to increase by 3% year-on-year. Last year, bilibili entered the drama battlefield with a high-profile film "The Sky of Wind Dog Boys". This year, in Q3, new dramas such as "Double Mirrors", "Sudden Vacation" and "Best Friends" were added, and the effective broadcast increased by 26 times compared with the same period of last year.

Five platforms are fighting in the field of drama, and "theatrical" is the direction that all of them are exploring. However, compared with last year’s misty theater fire, this year’s theater performance is weak.

According to the TOP20 data above, there are two top 20 dramas in the Love Theater where Iqiyi focuses on sweet pet dramas, namely "A Life" and "Zhou Sheng as usual"-these two dramas are separated from a novel, telling the story of Shengchen Zhou and Shishi, and they are strictly one drama.

Mango’s monsoon theater, a fire, "I am quite good in other places", but unfortunately the follow-up is weak. Monsoon Theater does not have a strong collection of works like Fog Theater and Favorite Theater, and the commonality between works is not very strong. At present, the biggest common point among the works of Monsoon Theater is that "the number of episodes does not exceed 16", and the loose collection and the unity of form are still the idea of comparative satellite TV.

Practitioners who have been exposed to Mango TV told Poison Eye that Monsoon Theater also has some traditional satellite TV ideas in content selection and production. For example, the first version of the script "Mother-in-law’s Bracelet" was once considered to be not bloody enough, and the target was not sinking enough, so it was finally revised.

Mother-in-law’s bracelet

However, as a theatrical effect that has been verified to occupy users’ minds and form a brand effect, it will not be abandoned by the platform. The return of Misty Theater is just around the corner. According to informed sources, bilibili is also planning his own theater.

Compared with the competition of multiple dramas in the same period between platforms, the performance of the head company is much quieter.

Six head drama companies that often appear together in many statements: Noon Sunshine, Xinli Media, Ciwen Media, Yaoke Media, Huace Film and Television, and Ning Meng Film and Television, only noon handed over the highly acclaimed Children of the Qiao Family in the third quarter. Xinli Media is still spinning in the low-scoring Jin Yong drama.

In the past, among the listed companies, Tang De Film and Television broadcasted a small-budget sweet pet drama "The Secret of Hidden Grimes", and two dramas of Huanrui Century, Genting Tiangong and Song of the King, both suffered a decline in word of mouth. On the contrary, the "new forces" in the era of online drama performed well. The drama "Sweeping the Black Storm" produced by Wuyuan Culture was well received, and "Sailing: When the Wind blows" produced by Little Sugar Man also had a good score of 8.5.

In the last quarter of 2021, it may be that "Tencent involution" will enter the stage of all-platform involution. Four works of the Iqiyi Fog Theater will be broadcast one after another. The first one is "The Fog of the Octagonal Pavilion" starring Duan Long and Hao Lei; Tencent Video has a number of IP costumes in stock, such as A Sword in the Snow and A Twin Cities in the Mirror, while Youku holds a large number of online dramas to be broadcast, such as The Story of Xingfu’s Ice Rain and Fire.

But for the fans, perhaps the involution of the series is a great blessing.

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　　Recently, the real estate market has received more attention. On the one hand, the growth rate of real estate loans continues to decline, on the other hand, mortgage interest rates in various places have increased to varying degrees. How will the regulatory policy be promoted? Will mortgage interest rates continue to rise? In response to the above hot topics, the reporter interviewed a number of industry experts.

　　Supervision and intensive inspection of real estate financing

　　Since the beginning of this year, under the main tone of the policy of "housing and not speculating", real estate financing has continued to tighten. The report on the implementation of monetary policy in China in the second quarter recently released by the People’s Bank of China shows that by the end of June, the balance of real estate loans of major financial institutions (including foreign capital) in China was 41.9 trillion yuan, up 17.1% year-on-year, and the growth rate was 1.6 percentage points lower than that at the end of March. Among them, the balance of individual housing loans was 28.06 trillion yuan, up 17.2% year-on-year, and the growth rate was 0.3 percentage points lower than that at the end of March.

　　These changes in the field of mortgage are closely related to regulatory policies. In May, the Ministry of Housing and Urban-Rural Development issued an early warning to Foshan, Suzhou, Dalian and Nanning, where the price index of newly-built commercial housing and second-hand housing has increased significantly in the past three months, and some cities with overheated property markets have stepped up regulation. Affected by this, mortgage interest rates in a few popular cities rebounded.

　　According to the latest monitoring data released by Rong 360 Big Data Research Institute, the average interest rate of the first home loan in July was 5.44%, equivalent to 1.11 times the benchmark interest rate, up 2 basis points from the previous month; The average interest rate of second-home loans was 5.76%, up 1 basis point from the previous month. From the data point of view, the national mortgage interest rate level rebounded in the second half of the year.

　　In the second half of the year, the trend of stricter supervision became more obvious. At the end of July, the Political Bureau of the Communist Party of China (CPC) Central Committee held a meeting to plan the economic work in the second half of the year, and made it clear that the house should be used for living, not for speculation, and the long-term management mechanism of real estate should be implemented, and real estate should not be used as a short-term means to stimulate the economy.

　　Subsequently, the regulatory authorities acted intensively, tightening real estate financing from banks, trusts, open market bonds and other aspects. Recently, China Banking and Insurance Regulatory Commission launched a special inspection of bank real estate financing, focusing on the management of real estate development loans and land reserve loans in 32 cities, and severely investigated and dealt with all kinds of illegal acts of diverting funds into the real estate industry.

　　While the financing of real estate enterprises has been significantly tightened, the supervision of personal housing credit business has also been further strengthened. The recent symposium on the adjustment and optimization of credit structure of banking financial institutions held by the central bank proposed to maintain a reasonable and moderate growth of personal housing loans, and it is strictly forbidden to use consumer loans for buying houses illegally. China Banking and Insurance Regulatory Commission began to check the implementation of differentiated credit policies of banks, implemented the minimum down payment ratio and loan restriction policy requirements, performed the assessment and inspection of the authenticity of down payment funds and the solvency of loan applicants, and focused on investigating the misappropriation of personal comprehensive consumer loans, business loans, "down payment loans", credit card overdrafts and other bank credit funds in the real estate sector.

　　Interest rates in many places have risen to varying degrees.

　　It is worth noting that the monitoring data of Rong 360 Big Data Research Institute shows that the trend of mortgage interest rates in first-tier cities and second-tier cities in July is quite different.

　　Among the first-tier cities, the mortgage interest rates in Beijing and Guangzhou were the same as last month, while the average level in Shanghai and Shenzhen declined. Among them, many banks in Shanghai lowered the mortgage interest rate, which led to a decrease of 7 basis points in the first home loan interest rate in Shanghai, second only to Haikou, making it the second largest city in China. In second-tier cities, mortgage interest rates in several popular areas have risen. Among them, Suzhou, Hangzhou, Ningbo, Dalian and Changsha have accelerated the frequency of adjustment, and have recently raised the mortgage interest rate more than once, and some banks have tight quotas and even suspended accepting mortgage business.

　　In this regard, Ceng Gang, deputy director of the National Finance and Development Laboratory, thinks that we should look at it differently. First of all, not all urban mortgage interest rates are rising, which shows that policy regulation is accurate, because normal credit should exist. Secondly, it is not necessary to increase the mortgage interest rate. The key is to block the illegal entry of funds into the real estate sector.

　　"In the environment of tightening policies, commercial banks tend to be cautious about personal housing loan business." Dong Ximiao, deputy dean of Chongyang Financial Research Institute of Renmin University of China, said that after the large-scale credit supply in the first half of the year, the credit line was relatively small in the second half of the year, and an appropriate increase in interest rates would help banks improve their income level. At the same time, in recent years, the leverage ratio of China’s residential sector has risen rapidly, and real estate financial risks are accumulating. Raising the loan interest rate will help commercial banks to better guard against housing loan risks.

　　Dong Ximiao said that in the case that the market liquidity is still reasonable and abundant, although the interest rate of individual housing loans may be further raised, the increase will not be too large. "However, different banks have different positioning for personal housing loan business, and the credit resources invested for this purpose are quite different, so there will be obvious differentiation in the loan interest rate. It is expected that the personal housing loan interest rate of large commercial banks will maintain a moderate upward trend." He said.

　　Implement differentiated housing credit policies

　　"In combination with recent policies, banks will adjust their credit structure in the future to reduce the credit resources occupied by the real estate industry and invest more credit funds in manufacturing, small and medium-sized enterprises and other fields encouraged by the state." Li Wanfu, an analyst at Rong 360 Big Data Research Institute, said.

　　At the same time, industry experts believe that commercial banks should continue to implement differentiated housing credit policies. Dong Ximiao said that we can start from four aspects. First, adjust the total amount of loans and reasonably determine the total amount of personal housing loans of banks; The second is to adjust the loan price and raise or lower the interest rate of individual housing loans; Third, adjust the loan conditions, tighten or relax the loan qualification conditions (including loan qualification and loan term) of the main body of the house purchase; The fourth is to adjust the down payment of loans and control the leverage ratio of buyers.

　　"In the next step, we should comprehensively use the above four means according to the different purchase areas and subjects, combining quantity and price, adjusting the total amount and price, meeting the rigid demand and restraining investment speculation, focusing on the present and guiding expectations, and implementing the differentiated housing credit policy." Dong Ximiao said.

　　Regarding the strict investigation of "down payment loan" by the regulatory authorities, Ceng Gang said: "Down payment is one of the means of bank risk control, because self-owned funds are an important standard to measure repayment ability. If the customer’s down payment is borrowed, then the bank’s risk exposure will be great. "

　　In addition, some experts have warned that paying attention to the entry of credit funds into the property market should not only focus on commercial banks and consumer finance companies. Various Internet lending platforms monitor the flow of funds less, and the proportion of entering the property market may be higher.

　　"We should continue to intensify the clean-up and rectification of various Internet platforms, and strengthen the monitoring of their lending business in terms of lending purposes and capital flow." Dong Ximiao said that monitoring the flow and use of credit funds is a long-standing problem for both financial institutions and Internet platforms. Relevant institutional measures should be revised to incorporate fictitious loan purposes and misappropriation of credit funds into the credit information system, increase the illegal cost of borrowers, and curb the illegal flow of personal credit funds into the property market from the source.

　　(Reporter Qian Wei Intern Zhang Ziyue)