Blockchain media number is blocked. Experts call for regulatory rules.

　　On the evening of August 21st, WeChat official account, a number of blockchain media, was banned for allegedly publishing information about ICO and virtual currency transactions.

　　"It has an impact on the industry in a short period of time, which may make the blockchain industry colder." On the 22nd, Xu Yong, secretary-general of Zhongguancun Angel Investment Alliance and founder of AC Accelerator, said in an interview with Science and Technology Daily that he had received inquiries from many investors early in the morning, and some investors said it was difficult to judge whether there would be more "thunder" in the future, and he would not dare to make relevant investments in the future.

　　Media plays an important role in the construction of blockchain ecology.

　　Among the closed WeChat official account, many have obtained financing of 10 million yuan in the past few years, some are founded by senior financial media people, and more are controlled by virtual currency business entities or individuals. According to some media surveys, Du Jun, the major shareholder of Golden Finance Network, is the founder of a digital currency stock exchange and node capital, and has the triple status of "media", underwriter and market trader in digital currency.

　　This kind of "media" has a strong commercial imprint, and most of them speak for a certain interest group. In fact, this kind of endorsement is not as clear as advertising, but is provided to users together with professional content. "They don’t simply publish newsletters, advertisements and other content, but use a lot of professional and in-depth content ‘ Ring powder ’ Otherwise, it will not become an industry size. " Xu Yong said.

　　Xu Yong said that although he has never invested in blockchain media, according to him, the reasons why investors follow the investment are: First, the media is an important part of blockchain ecological construction; Second, the blockchain media in the past will give investors rich returns. "In the past, when it was very hot, these media charged a lot for publishing information. Publishing a newsletter and sending an in-depth article all had corresponding prices." According to some data, blockchain media can charge 100,000 yuan for a soft article with less than 200 hits.

　　The importance of media to the ecological construction of blockchain can be read from the investigation of Gartner, an authoritative information analysis company: based on media comments and other information, many leaders believe that blockchain has been realized, but the reality is that it has not reached the production standard.

　　There are many channels, and WeChat WeChat official account is just one of them.

　　According to some surveys, some public companies that have been blocked have released response information in other ways, some have changed their names, and some have directly given personal micro-signals.

　　"A blockchain media company will not only have WeChat WeChat official account." Xu Yong said. Computer network terminal, Weibo terminal, headline number and so on are only spread by words, while there are many ways to spread small videos, audio and other carriers, such as Tik Tok, Himalaya, Youku and so on.

　　In addition, new means of communication emerge one after another. For example, a technical discussion post on a professional website introduces a communication tool called telegraph, which directly indicates that it is "in view of the increasingly severe communication monitoring at present". The way of telegraph group has also increasingly become a private, so-called technical discussion group for speculators. At the same time, many software developers imitate WeChat and claim to have developed communication tools with encryption properties, and various tokens can be used for activities such as "red envelopes" and "transfer".

　　A letter is difficult, calling for clearer supervision.

　　From words to pictures, even audio and video, to more and more diverse communication tools, Xu Yong thinks that "one letter is difficult" in the face of more and more complex regulatory objects.

　　"The move of the title has sent a clear signal to the whole society from the relevant regulatory authorities, but we still hope to give the industry a clear norm to clarify what can be done and what can’t be touched." Xu Yong said that in order to promote the healthy development of the blockchain industry, supervision is better than no supervision, and clear supervision is better than vague supervision.

　　In addition, the current positioning of blockchain media is not clear, whether it is positioned as media or advertising, and there is no clear statement. Xu Yong said that the state has clear constraints on qualified media, but are these constraints also effective for self-media? If it is positioned as an advertisement, can it be handled in accordance with the provisions of the advertising law? All these need to be further clarified in the system.

　　The lack of self-media management system is not just a problem faced by an industry in the blockchain. Previously, the medical industry launched a self-media alliance, expecting to help purify the public opinion environment with industry binding. In the blockchain industry, the trusted blockchain promotion plan is expected to be clarified through the media ad hoc group. Xu Yong said that he expects multiple departments to jointly issue relevant regulatory rules.

　　(Science and Technology Daily, Beijing, August 22nd)