On April 2, the share price of Xiaomi Group, a Hong Kong stock, opened 14.99% higher, and then fell back, with an increase of 10.31% so far.

In the news, on March 29th, Xiaomi Automobile officially announced that after 24 hours of listing, the number of Xiaomi SU7 reached 88,898. At 12 noon on April 1st, the second round of Xiaomi Auto SU7 inaugural edition was added for sale and sold out in seconds. As of the early morning of April 2, the number of locks of Xiaomi SU7 has reached 40,000. Xiaomi Auto said that the original version of Xiaomi SU7 will not open a new round of orders.

The delivery cycle of Xiaomi SU7 has been further extended. On March 31st, the delivery cycle of Xiaomi SU7 standard version after locking the order is expected to be 16-19 weeks, Pro version is expected to be delivered in 17-20 weeks, and Max version will be delivered in 26-29 weeks. By the morning of April 2, the above delivery cycle had been extended to 20-23 weeks, 19-22 weeks and 28-31 weeks respectively.

While Xiaomi SU7 is selling well, many institutions have released research reports one after another.

Goldman Sachs released a research report on Monday, saying that Xiaomi SU7 was a surprise. Although the price range of 215,900 yuan to 299,900 yuan was basically in line with the bank’s previous average price expectation, the number of large orders far exceeded expectations, and Xiaomi had the ability to become a potential price leader in the market rather than a price follower.

It is estimated that the revenue of Xiaomi will increase by 2-6% from 2024 to 2026, reaching 100,000, 170,000 and 326,000 units respectively, accounting for 1.0%, 1.5% and 2.5% of the retail sales of new energy vehicles in China. By 2030, it is estimated that electric vehicle revenue will account for 30% of Xiaomi’s total revenue.

JPMorgan Chase released a research report last week, saying that the pricing of Xiaomi SU7 is very attractive and its specifications are competitive. In view of the strong fixed figures, JPMorgan Chase believes that Xiaomi’s electric vehicle business has made a strong start, which may exceed the market’s forecast of about 50,000 units in the first 12 months, trigger a strong positive reaction of the stock price in the short to medium term, and continue to maintain Xiaomi’s "over-allocation" rating.

The listing of Xiaomi SU7 also brought a lot of pressure to many brands. On April 1st, many car companies started price wars. Among them, the starting price of the new M7 in Wenjie is lowered by 20,000 to 229,800 yuan; Tucki G9 car is limited to a maximum of 20,000 yuan; Weilai launched a subsidy of up to 1 billion yuan for oil vehicle replacement; FAW-Volkswagen will add a cash subsidy of up to 5,000 yuan in a limited time; Chery limited-time designated models are free of purchase tax and so on.

It is worth mentioning that the sales of major new energy vehicle companies increased in March. In March, the top seven brands in the new power delivery list were: Wenjie, Ideal, Zero Run, Extreme Krypton, Weilai, Tucki and Nezha Automobile. Specifically, AITO, a subsidiary of HarmonyOS Zhixing, delivered 31,727 new cars in March, winning the sales champion of China New Power brand for three consecutive months; LI delivered 28,984 vehicles, a year-on-year increase of 39.2%; The number of zero-running cars delivered reached 14,567, a year-on-year increase of over 136%.

Earlier, Cui Dongshu, secretary-general of the All-China Ride Association, once said, "2024 is a crucial year for new energy vehicle companies to gain a foothold, and the competition is bound to be fierce."

Ping An Securities’ recent research report pointed out that in 2024, the growth rate of new energy vehicle companies in the head is under pressure, so the price war will continue, especially in the mainstream price range of 100,000 yuan to 200,000 yuan. With the decrease of battery cost, car companies have more room to reduce prices.

1905 movie network news Recently, Jing Wong has attracted a lot of attention, and it has been searched frequently.The reason is very simple. He is going to make a new play. And he released this series of Weibo’s plot even more wonderful than the new play.

In the critical period when the film industry is about to resume work in an all-round way, the initial cast will be "out of the circle", and people have to sigh that Jing Wong is really body of work in terms of marketing.First, on May 3rd, Jing Wong’s birthday, he sent a message to Weibo announcing that he was about to "go through the customs" for filming, and announced the "Golden Supporting Actors", most of whom were mature actors with recognized strength, which was full of Hong Kong flavor. Netizens can’t help but sigh, "Looking at the supporting lineup, the starring role should not be wrong."

After a lapse of four days, on May 7th, director Jing Wong once again announced the starring lineup of the new version of "Eternal Dragon Slayer" through his social platform official, and at the same time exposed a group of actor modeling stills. Weibo finally sold a pass. "As for Xiao Zhao … I won’t tell you yet!"

A word shocked a thousand waves, and netizens immediately set off a discussion upsurge on the starring lineup. However, the discussion heat has not dropped yet. Jing Wong then deleted the information and explained the reasons for deleting the article, and at the same time rumored that "Xiao Zhao … is definitely not."Dilraba”。

Such a series of operations, several topics airborne hot search, this fan has been looking forward to 27 years of "Eternal Dragon Slayer" finally came, will it make up for so many years of childhood dreams? Or just another self-consumption? Today, we invited film critic Tan Fei to give a special comment — — Director Jing Wong’s feelings are on the shelf again. Should marketing start with casting?

"Do you think Jing Wong’s marketing is heavy?" Moderator Chen Min asked."It’s too heavy," Tan Fei sighed. "You see, at the end of 2019, he vaguely said that he would shoot a new version of" Eternal Dragon Slayer ",and after the release of first hero and No.1,LAM Raymond、Janice ManThe lineup once again made everyone stunned. "How can these people compare with the version 27 years ago?" But at this time, the film has been "out of the circle."

In fact, in the Weibo propaganda in 2019, Jing Wong also buried an important "stalk", that is, "Zhang Wuji finally went to Dadu to find Zhao Min" — — Twenty-seven years ago, Zhao Min and Zhang Wuji said, "Zhang Wuji, if you want to save the six sects, come to me." Tan Fei frankly said that he was actually very impressed by the scene at that time, and "I am still very excited after waiting for 27 years and finally getting the chance."

In Tan Fei’s view, this hot topic of Dilraba shows the superb marketing ability of director Jing Wong.

Since 2016 and 2017, many netizens have been casting roles for directors. Everyone thinks that Dilraba’s appearance fits well with the setting of Persian saint Xiao Zhao. This time, Jing Wong himself Weibo denied it, which pushed the topic even hotter. "This is called marketing, which is called hype, which is called unprofitable. This is called small Boda. He denied it and also took the word Dilraba.

Talking about this, Tan Fei boldly guessed Xiao Zhao’s candidate — — "I just mentioned a name Chingmy Yau, didn’t I? She played Xiao Zhao 27 years ago. If her daughter Shen Yue plays Xiao Zhao 27 years later, it will be more topical. "

The topic is enough, and many fans turn their attention to the content and quality of the film. On the one hand, the existing cast and modeling are quite controversial; On the other hand, how Jing Wong’s director level will be this time is also an unsolved "mystery" for everyone. "There is a saying among fans that’ the most difficult level to guess in the world is Jing Wong’s director level’ because it goes up and down, up and down," Tan Fei added.

Jing Wong’s previous works seem to prove this point. "Douban scored as high as 7.2, and the second one dropped to 5.5. Besides, these movies are actually popcorn movies." Tan Fei said, "Wang Jing has an idea, that is, if he is a art cinema, he will be the top art cinema. If he is a commercial film, he will be the first and a complete hit."

Jing Wong’s creative style is so changeable that film critic Tan Fei can’t help but sigh, "You can see his highest side, his lowest side, his meticulous side and his shoddy side". From this point of view, he can completely match the title of "film actuary" given to him by everyone. He is not limited by artistic creation, but he particularly understands his goal of making commercial films.

Take this film as an example. Tan Fei said that Jing Wong left himself a "back road", and this cast, which was criticized by many netizens, was part of the "back road" he laid for himself.

"What is my goal? The first is to make money. Let’s compare this movie. Do you think that if first hero is replaced by a top-notch mainland player like Karry or a top-notch Jackson Yee, his personal worth is estimated to be much higher than eating all the lineups together, then he may not be able to make money, but if he takes such a lineup, think about it. Even if he encounters a’ black swan’ like the current epidemic, he can sell it to the website. "

In fact, director Jing Wong has always been criticized for this. In the face of doubts, he always behaves very calmly. "He may say his feelings, how much can he sell?" Tan Fei said with a smile. For Jing Wong, the most important thing about a commercial film is not how you evaluate it, but how the market evaluates it. Tan Fei recognized this. "I think it is a director’s duty to respect capital.".

"However, we still hope to see director Jing Wong’s real talent ability besides the marketing expert, that is, besides financial quotient, there is also talent quotient", Tan Fei finally said. Everyone also.I look forward to the early publication of this new film directed by Jing Wong.

BYD (002594.SZ) handed over its best report card since its listing.

On the evening of January 29th, BYD released its performance forecast for 2023. During this period, the company realized a net profit attributable to shareholders of listed companies of 29 billion-31 billion yuan, up by about 86% year-on-year. The non-net profit attributable to shareholders of listed companies was RMB 27.4 billion-RMB 29.7 billion, up by about 90% year-on-year.

This performance is basically in line with market expectations. IChoice data shows that the average forecast of BYD’s net profit in 2023 is 28.332 billion yuan, which is almost the same as the median forecast of the company’s performance.

On the whole, the new energy vehicle industry continued to maintain a high-speed growth trend, and BYD’s new energy vehicle sales reached a record high, further consolidating the leading position of new energy vehicle sales in the world. The competition in the industry is more intense. With the rapid growth of the company’s overseas sales, the scale advantage of continuous expansion, and the ability to control the cost of the industrial chain, the profit has been greatly improved.

Judging from the production and sales data, BYD produced a total of 3,045,200 new energy vehicles in 2023, a year-on-year increase of 62.24%; Accumulated sales of 3,024,400 new energy vehicles, up 62.30% year-on-year.

BYD’s sales in 2023 clearly outperformed the industry. Minsheng Securities Research Report pointed out that the national sales of new energy passenger cars are expected to reach 8.62 million in 2023, up 31.7% year-on-year; Benefiting from the further improvement of the quantity of new models and the product pedigree of each price segment, BYD achieved the target sales of 3 million vehicles, significantly outperforming the industry.

In addition, BYD has continued to lay out in the sea. In 2023, BYD sold 243,000 new energy passenger cars overseas, a year-on-year increase of 334.2%.

Since the second half of 2023, BYD has continuously strengthened its overseas layout. In July, BYD announced the establishment of a factory in Brazil, with an annual production capacity of 150,000 vehicles. In September, Uzbekistan’s state-controlled automobile group announced that it would establish a joint venture company with BYD. The first/second phase of the factory plans to produce 500,000 units per year, and the output will reach 300,000 units after the completion of the third phase. In December, BYD announced that it would build a new energy vehicle production base in Segde, Hungary.

Minsheng Securities Research Report believes that BYD’s going out to sea is expected to usher in rapid development in Europe, Southeast Asia, Australia and New Zealand, helping sales to rise again in 2024.

Soochow securities gave a more optimistic judgment about the future. According to its research report, BYD actively promotes the layout of overseas markets, and the volume of overseas markets helps sales growth. 2024-2025 is the year of products, and the estimated sales volume is about 4 million and 5 million respectively, up by 33% and 25% respectively.

As for BYD’s other major business-mobile phone parts and assembly business, its profitability has also increased with the recovery of the consumer electronics industry.

BYD said that thanks to the increase in the business share of large overseas customers and the recovery of Android customers’ demand, the rapid growth of new energy vehicles and new smart products, the capacity utilization rate has been significantly improved, the business structure has been further optimized, the profitability has been significantly improved, and the profit has increased substantially.

From 2020 to 2022, the gross profit margin of BYD’s mobile phone parts and assembly business was 11.20%, 7.57% and 6.06% respectively, showing a downward trend year by year. The semi-annual report in 2023 showed that the gross profit margin of this business was 8.77%, up 2.70 percentage points year-on-year.

Although the performance is very gratifying, BYD’s share price has not kept up. On January 29th, the company’s share price fell by 3.99%, hitting a new low since May 2021. BYD’s latest market value is 519.5 billion yuan.